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With Lionsgate I do keep in mine the budget of our film and expect The Runner to be release in 2-3 local cinemas/ picture houses and from looking at previous films such as brotherhood expect a DVD release

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Although these films are not the same genre as mine, I found that members of my target audience also liked these films which where produced by Lionsgate

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https://www.facebook.com/BrotherhoodTheEnd/

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We had decided to go with the independent distribution company, Lionsgate. Lionsgate distributed Brotherhood which is a film similar to ours. They had managed to put the film in cinemas and advertised across London. The film was even advertised on the side of double decker busses. Because of the possible advanced advertisement that our film would get, the many similarities between my film and other films distributed by Lionsgate and the enormous success that the film Brotherhood had and sparked with our similar target audiences, we want Lionsgate to distribute our film.

We decided to reject mainstream distribution companies such as Universal and Paramount because we felt with all aspects of our production (genre, characters, storyline etc) a mainstream distribution company would not be the best suited for our film. Because of Lionsgates previous work we saw it that CORD Productions and Lionsgate would be the best duo for "The Runner" especially seeing as we're on a low budget

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Mainstream is a term that usually refers to the common current of thought of the majority, meaning that "mainstream" things are those that are currently popular with most people. It is most often applied in the arts (i.e., music, literature, and performance).

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An independent film or indie film is a feature film that is produced outside of the major film studio system, in addition to being produced and distributed by independent entertainment agencies.

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There are two type of distribution companies mainstream and independent .