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display window, also shop window (British English) or store window (American English), is a window in a shop displaying items for sale or otherwise designed to attract customers to the store

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i think stores should change their window displays according to events that are going on. for example, when commonwealth games were going on, apparel stores could display their products accordingly.

Visual inspiration is available online for anyone who likes to see or create one of those interesting window displays.

It's amazing what you guys create!

Well, not all of you, but there sure are some great artists among you. Keep it up!

I think stores should change their windows more often. Every season is just not enough.

I'm biased of course, because I'm a freelance visual merchandiser but I'm also a customer. I want to be entertained because why else would I go into a store that wants to be boring?

Some stores in New York change their window displays every 2 to 3 weeks. Most stores don't have that kind of money but like you (Sheri) say, at the very least, window displays need to be changed every season.

When you can't find the inspiration to come up with great windows more often then hire someone like me :)

Or you can go to flea markets or visit websites or just buy some history books. Ideas are everywhere. You shouldn't use that as an excuse for not trying to delight and surprise your customers more often.

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i think stores should change their window displays according to events that are going on. for example, when commonwealth games were going on, apparel stores could display their products accordingly. Visual inspiration is available online for anyone who likes to see or create one of those interesting window displays.

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he position of being a sponsor.

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Sponsoring an event, team or charity is a great way to promote your brand, especially if you're a startup. By associating with an established business who's loyal customers are in your target market, you can build the credibility of your product, increase visibility of your brand and enhance your public image. All at once! Clever, no?

Now, I know as soon as someone says 'sponsorship', my mind immediately goes to partnerships like David Beckham and Samsung (mostly just David Beckham, actually). However, becoming a sponsor doesn't have to cost you millions. In some instances, you can even offer to provide sponsorship in-kind-offering complimentary product or services instead of a cash payment.

So what are you waiting for? Oh, the list of five ways sponsorship can benefit your business. Ok, then. Here it is:
1. Brand awareness
By becoming a sponsor, you are talking directly to a captivated audience who will associate their experience at that event with your brand, therefore building their awareness of your business and product or service.

Sponsorship opportunities are also measureable, which is sometimes difficult with brand awareness campaigns. You can often find out who attended, source contact details and provide special offers to measure response rates-leveraging the opportunity to find out more about your target audience.
2. Networking opportunities
You will receive some great networking opportunities that you may not otherwise have as a new business. If your sponsorship allows you to associate your brand with other high-level brands and contacts, it will increase the perception of you as an expert in your industry and may even provide you with some new sales leads.

Hospitality benefits like free tickets, VIP areas and gala dinners also provide an opportunity for you to thank key clients, schmooze potential clients and even reward staff throughout the year.
3. Differentiation
Of course, you shouldn't just throw money or product at any event and expect to receive a valuable return on investment. It's important to choose your sponsorship carefully to ensure it aligns with your businesses values. This way, you will have the opportunity to share your key messages and differentiate your business from its competitors.

For example, if one of your business values is teamwork, a team sport might be the way to go. Innovation? Perhaps a technology scholarship or trade event. Creativity? The arts are always desperate for sponsors and are usually able to offer fantastic hospitality benefits.
4. Highly-targeted audience
Everyone these days is hungry for content and becoming a sponsor not only gives you something to talk about, but a ready-made audience to talk to. You may have access to their database for direct mail and promotional opportunities, promote your business values via their blog, advertise within the program guide and promote the partnership to your existing clients. In any case, you're not wasting time and money communicating to the whole world, when all you want to do is talk to potential customers.
5. Media opportunities
Even if your sponsorship itself isn't enough to warrant media attention, you can always use it to jump on the back of media opportunities managed by the event organisers. If you do decide to launch a new product or make an announcement during a sponsored event, it may generate more interest than if you did it alone.
Over to you! Have you had any success sponsoring an event, team or charity? This week I'll be working with Permission to leverage its sponsorship of Online Retailer 2012 . If your business is an e-tailer (or moving that way) you should come along. Hope to see you there!

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5 Ways Sponsorship can benefit your Business

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Sponsoring an event, team or charity is a great way to promote your brand, especially if you're a startup. By associating with an established business who's loyal customers are in your target market, you can build the credibility of your product, increase visibility of your brand and enhance your public image.

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A point of purchase (POP) is a place where sales are made

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(PRWEB) July 16, 2012

Landaal Packaging Systems has just taken receipt of their newest production model UV Flatbed Printer. The OCE Arizona 550 XT is a true flatbed by definition with a focus on quality. The impressive 98" x 120" bed size allows Landaal the versatility to handle almost any short run print request and deliver award-winning print quality.

"The graphic display marketplace is changing and our customers are initiating more programs but with smaller order quantities," Notes Terry Choate, the sales and Operations Planning Manager for Landaal Packaging Systems. "By offering cost efficient, high quality, digitally printed displays we are able to ensure that they get a positive return on investment regardless of the run size."

The printer is Landaal Packaging Systems second digital printer in as many years. "The demand justified the purchase as our original unit was running 16 hours a day," Choate added.

In addition to the new digital printer, Landaal also invested in their third cutting machine. The Pro Cut Series by Zund enables Landaal to streamline the workflow from the printer to the cutter for seamless transition on all production runs. The unit also is fully equipped with optical recognition system that allows for 100% cut accuracy.

"One key goal for our company is to be a world class provider of large format digital services," says Bob Landaal, the Vice President of Sales/Marketing. "The addition of these units will ensure our customers receive the best quality, pricing and turnaround on each digital print project."

Landaal Packaging Systems is an industry leader in corrugated, point of purchase displays, contract packaging, sustainable products and fulfillment services. The company owns the U.S. rights to the patented POPTECH technology, which allows them to offer the quickest assembly time on the market.

For more information about Landaal Packaging Systems, please contact the Sales and Operations Planning Manager, Terry Choate at 810-223-0605 or visit the website https://www.landaal.com/pop

Click for more ...

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POP Displays | Point Of Purchase Displays | Landaal Packaging Systems Becomes a Leader in Large Format Digital Services and Short Run Point of Purchase Displays for the Retail Consumer Marketplace - prweb.com

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Landaal Packaging Systems Becomes a Leader in Large Format Digital Services and Short Run Point of Purchase Displays for the Retail Consumer Marketplace - prweb.com - (PRWEB) July 16, 2012 Landaal Packaging Systems has just taken receipt of their newest production model UV Flatbed Printer. The OCE Arizona 550 XT

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Any advertising done outdoors that publicizes your business's products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location. .

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Outdoor advertising is an incredibly rich and diverse medium that allows a very unique spectrum of creativity for designers to play with. Sometimes you have to catch someone's attention in a split second, other times you can do something fun and interactive.

Today we've scoured Ads of the World and come up with fifty particularly creative billboards, bus stops, subway ceilings and more. If you need a fresh blast of creativity to boost your next project, take a look!

Get unlimited downloads of 2 million+ design resources, themes, templates, photos, graphics and more. Envato Elements starts at $16 per month, and is the best creative subscription we've ever seen.
Explore Digital Assets
Billboards

The quintessential element of outdoor advertising is of course the billboard. The medium is an interesting one. You have a huge amount of space that needs to be utilized properly so that it can be understood very quickly to people traveling by at potentially high speeds.

Some great ideas you'll see below include illusions of people interacting with the sign in some way, breaking out of the bounds of the sign and into 3D space and even flipping the sign upside down just to get people to read it!

The translation on this one is pretty rough but the visual of the person in bed doubling as a snail is pure genius.

McDonald's stands out as one company with really strong outdoor advertising. You'll see their stuff again and again throughout this post simply because I really liked almost everything I saw from them.

This one is a little difficult to see at first, but that's what's so clever. It looks like a flooded plain but upon closer inspection you see that it's really food floating in stomach acid, a nasty but great mental picture of "disaster relief" stomach medicine.

This one is really clever, it's likely just a concept but the play between 2D and 3D is really great.

It seems to be pretty common to have the characters in your billboard or sign interacting with another next to it. It's a great little trick that grabs your attention because it's so unexpected. It's also just fun to imagine that the people in the signs are alive!

This one is part of a series inserting "secondhand smoke" into common cliches that refer to death or killing.

Transit Shelters

In many ways, you can have a lot more fun with a transit shelter than a billboard. The general assumption is that you will have lots of time to impress or interact with the viewer as they sit there bored and waiting for their ride.

I particularly like the Google Street View and Caribou Coffee ideas, both conceptually transform the bus stop into something unexpected and familiar.

Miscellaneous

This section contains a bunch of different ideas. Some are simple small signs, others take everyday objects like cars and turn them into advertising. These really represent the "out of the box" thinking that famous agencies like BBDO are known for.

Hotwheels has a number of really great outdoor ads. This one makes the road look like a loop on a hotwheels track, which would be a fantastic illusion from far away.

This one is a solid play on words: Party animals. Get it?

With this one it's hard to tell what's going on in the small preview but it's actually pretty neat. Leica has a series of signs with a close-up shot of the material that the sign is hung on, a great way to show off the power of the camera in a way that feels very real to the viewer.

This is another one that's part of a series. The images and messaging is quite powerful. Often, advertisers use humor to get their message across but the same sort of though processes can be used to create something that is quite serious and thought-provoking.

This seems like it targets a fairly small audience but the idea is a solid one that would no doubt make you smile and consider picking up a Wii on the way home.

Conclusion

I hope you've found these outdoor advertising examples to be inspiring. Whether or not you actually do any outdoor advertising, you can easily pick up some good tricks for your own work.

Leave a comment below and let us know which examples were your favorite!

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50 Creative and Clever Examples of Outdoor Advertising

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Outdoor advertising is an incredibly rich and diverse medium that allows a very unique spectrum of creativity for designers to play with. Sometimes you have to catch someone's attention in a split second, other times you can do something fun and interactive. Today we've scoured...

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the taking of a sample or samples

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Happy Monday! I hope you all had a fabulous weekend. It's been too long since I've posted a Manners Monday post, my apologies. I'm back with a new post, and while it may not be as common as how to properly set a table , cell phone etiquette or the importance of mailing wedding thank you cards , it's a topic that has become quite personal lately. Apart from just my own experiences, trying out new food and beverages is something that we all experience now and then. I mean, who doesn't enjoy sampling new food or drink items while shopping? Those bite-sized treats kind of draw you in like a moth to a flame, especially when you're hungry. ;)

I mentioned briefly both here and via Facebook that alongside of my design business, I picked up a part time job to supplement my income while I'm pregnant to build a little nest egg as I will be staying at home with our little one once she is born. While I'll continue to blog, offer e-design services and do some freelance writing jobs, these are all things I can do from home for the most part. I'm working as a Sales Rep for a specialty foods company whereby I'm responsible for building relationships with a particular chain of grocery stores here in Florida. Part of my job is to offer samples of our product for a few hours, 4 times per week in an attempt to build a loyal, repeat customer base. During the past 3 months that I've been in this position, I've seen some pretty interesting things occur at the sample table-some to my horror. Today's topic is all about Food Sampling Etiquette because I find that when it comes to complimentary food, some people's manners seem to go out the window.

10 Etiquette Tips for Sampling Food

1. Be Mindful of the Setup Process- I can't tell you how many times I'm in the midst of setting up my table and don't even have the product out yet, let alone the serving tools gathered and people rush up as if I'm going to give them a sample on command. Some stand off to the side and stare in my direction waiting for me to finish. I know from speaking to others who do demos that I'm not alone in my feelings that this is quite annoying, particularly if it's a day you happen to be running a bit behind schedule and do not need any distractions to slow you down. If one is feeling snack-ish or has questions about the product, they should wait. Instead the time can be used to work on a grocery list for a few minutes and circle back around, the samples aren't going anywhere.

2. Hello, Please & Thank You Go a Long Way- Whomever is offering the samples at a table or on a tray, goes to the trouble of setting everything up and preparing the food, the least one can do is greet them and treat them as a human being vs. a servant, asking politely for a sample and thanking the person for the food or drink sample. It's free food, anytime someone gives us anything or does something for us in life it's always proper to say thank you and this is no exception.

3. Ask Before Grabbing- Before reaching your hand out for a sample, always ask what it is or read the signage on the table. Many people take without asking only to realize it has an ingredient that they are allergic to or it does not fit their diet. Some aren't even entirely sure what it is or how spicy it is. If you take a sample and realize after grabbing it that you aren't going to be able to eat it, it then becomes wasteful as it ends up in the trash. With the product I sample, one is the original flavor and the other is a spicy version, even though it's extremely well marked, people don't bother to take a second to read and countless samples end up going into the garbage as a result which is completely avoidable.

4. If You Touch it, You Take it- As with anywhere else food is served, once an item of food (or the napkin/plate it is served on) is touched, it cannot be put back. This is common courtesy and an essential food safety rule when serving food. If you happen to change your mind or grab the wrong sample, apologize and toss that sample away. Don't leave it on the table for someone else to grab. Even if you only touched a corner of the napkin or the edge of a plate, it is food someone else will handle and it cannot be served.

5. Don't Leave a Mess Behind- If your sample is served in a cup, on on a plate or napkin, be sure to pick up the serving material from the table and toss it into the trash not leaving it for the demo server to do or tossed into a shopping cart, basket or on the floor. This is something that I experience daily and I don't understand why a napkin that comes with it would be left on a table. If you happen to drop or spill a sample on the floor, it becomes your responsibility to clean up the mess and leave the area the way you found it. Ask for some napkins and clean up the floor- the server will be happy to offer you another sample afterwards, accidents happen.

6. Keep it Positive- We're not all going to love everything we taste test, but we don't need to be rude, negative or disrespectful to the person serving it. After all, it's free food and the purpose it to test it out. If you're not a fan of the product, keep it to yourself. Never use the words ick, yuck, ew or make a disgusted face (as a young toddler would do). If it's not for you, you do not have to eat it. Instead, toss it out, thank the server and be on your way. If there is an area of critique, put a positive spin on it with a comment like, "This would be even better if it had more berries, jalapenos, etc."

7. Avoid Being a Sample Glutton- We've all seen these folks who take a sample but one is not enough and they go back to take several more as if the samples were a replacement for their lunch. They're also generally the same people who will tell you the reason why they cannot buy the product such as it's too high in fat but they'll come back around and eat 4-5 samples. Always assume that it's one sample per person unless otherwise stated. Sometimes, when multiple versions or flavors are offered, the server will encourage you to try a couple or one of each flavor. At my table, we offer 2-3 flavors and I always encourage customers to try one of each so they can be compared. If you're really in love with a new product, there is no harm in smiling and politely asking if you may have another because you enjoyed it so much. After this point, purchasing the item would be the greatest compliment, leave some samples for the next person.

8. Taking Coupons- Many times with a sampling table, coupons will be offered along side. Again, it's one coupon per person. Printing coupons costs companies money, unless you really see yourself buying the product that day or before the expiration date, it's best to leave it for someone else. If you grab one and change your mind upon seeing it on the shelf, leave the coupon beside the product for someone else. Never grab a stash of coupons, however if you are buying more than one item or multiple flavors, it's completely okay to ask if you are able to have 2 coupons for your 2 items and it shouldn't be a problem if you are going to be a new or repeat customer.

9. The Best Location to Eat Your Food Sample- Once you grab your sample, always take a few steps back and allow other passersby the opportunity to come up and grab something for themselves. This is also a good idea so you're not eating too close to the table where some have food fall from their mouths. Daily, I see someone who feels the need to eat their food sample and try to carry on a conversation with me. As always, chewing with one's mouth closed and not talking while eating is always appreciated by everyone nearby.

10. Responding to Being Offered a Sample- Sometimes as you pass by a sample table, if you don't come up to it directly you may be asked if you'd like to try the product. If it's processed, appears fatty, doesn't look appealing or you're just not hungry, a simple "No, thank you" or "Not today, thanks" will suffice. There's no need to go on a rant about how you don't eat processed food, junk food, anything that's not organic, how you think fish is gross, etc. It's impolite to say anything that may deter other customers from sampling and that may be offensive to the person serving the food.

Have you ever encountered any unusual behavior while at a sampling table? Maybe you work in the food service industry and have an example of your own? On the contrary, have you sampled something yummy recently that you just have to share? I'd love to hear what you have to say in the comments below!

As always, thanks for reading!

XO

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Happy Monday! I hope you all had a fabulous weekend. It's been too long since I've posted a Manners Monday post, my apologies. I'm back with a new post, and while it may not be as common as how to properly set a table , cell phone etiquette or the importance of mailing wedding thank you cards , it's a topic that has become quite personal lately.

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a form of gambling, especially on horse races, in which all the stakes are divided among the winners.

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Download Article

Download Article

"Congratulations! You've just won ten million dollars!" Wouldn't that be nice to hear? How about, "Congratulations! You've just won ten pairs of socks!" Well, it doesn't quite have the same ring to it, but it's always nice to win. If you like getting something for nothing, maybe it's time you won sweepstakes. Of course, sweepstakes winners are chosen at random like a lottery, so there's no way to increase your chance of winning. Or is there?

1. Subscribe to a sweeps newsletter to get listings in your inbox. If you'd prefer to have sweepstakes listings sent directly to you, sign up for email newsletters from sweepstakes directories. They'll sort through any active sweepstakes, highlighting the best ones in their emails.

It's a good idea to have these emails sent to the email address you use for entering sweepstakes, rather than your main email address.

Some of the most popular contest newsletters include This 'n' That Sweepstakes Club, SweepSheet.com, SweepsU.com, and I Win Contests.

Most of these sites offer a free version of their newsletter, but they typically will also offer a premium membership where you'll get exclusive access to certain listings. These usually cost around $30-$60 USD for a year-long membership.

2. Avoid sweepstakes that ask for your bank information and other scams. Unfortunately, any time you're surfing online, you're at risk of coming across a scam. To be safe, stay away from any contests that ask you to pay to enter, or which ask for your credit card number or other personal information.

Many sweeps will only require you to enter your name and email address, although some will ask for additional information like your home address.

Read the fine print before entering your phone number into a sweepstake-you may be consenting to receive promotional phone calls.

Don't enter sweepstakes that you see advertised on pop-up ads. These are typically scams designed to get your email address or other personal info.

1. Read the rules of each contest carefully. You can get disqualified from winning if you don't follow the rules of the contest carefully, so always read the fine print. Check whether there's anything you need to include when you enter, or if there are any criteria you have to meet in order to be chosen.

For instance, you may have to include a photo with your entry, or you may only be allowed to enter if you live in a certain area.

For mail-in contests, you may need to submit an index card or use a certain size envelope.

You may be disqualified from entering if you work in a certain job or industry. For example, you may not be allowed to enter sweepstakes if you work for the company sponsoring the contest.

2. Get an autocomplete app to help you fill out entries faster. When you're trying to fill out as many entries as possible, it can get tedious to type in your name, email address, and home address over and over. However, you can help make the process easier by using an app or browser extension that will fill in those fields for you automatically.

For instance, the Chrome browser will automatically save your information, then will give you the option to auto-fill your entry form.

You can also use a separate app like Roboform to fill out your entries for you quickly.

Do not use auto-submit software to enter yourself into contests. They're typically banned, and you'll be disqualified for using them.

Always check the rules of each contest-there may be restrictions for whether you can enter based on where you live or work.

Keep up with your earnings for each year. Depending on where you live and how much you win, you may need to pay taxes on your prizes.

Thanks for submitting a tip for review!

This article was co-authored by wikiHow staff writer, Amy Bobinger. Amy Bobinger has been a writer and editor at wikiHow since 2017. She especially enjoys writing articles that help people overcome interpersonal hurdles but frequently covers a variety of subjects, including health and wellness, spirituality, gardening, and more. Amy graduated with a B.A. in English Lit from Mississippi College in 2011 and now lives in her hometown with her husband and two young sons. This article has been viewed 424,831 times.

Updated: September 26, 2020

Thanks to all authors for creating a page that has been read 424,831 times.

"I like to play the lottery and often enter online sweepstakes, especially from known sites. I have no system and usually play quick picks. I enjoyed the article about picking numbers for the lottery, even though I know the numbers are drawn randomly. Having a system probably adds to the fun by giving a feeling of having some control, a little like buying and selling stocks." ..." more

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How to Win Sweepstakes: 15 Steps (with Pictures) - wikiHow

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"Congratulations! You've just won ten million dollars!" Wouldn't that be nice to hear? How about, "Congratulations! You've just won ten pairs of socks!" Well, it doesn't quite have the same ring to it, but it's always nice to win. If you...

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n event in which people compete for supremacy in a sport, activity, or particular quality.

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an amount to be paid for an insurance policy.

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Gross Premium Income is a funny thing, there's some dispute in the industry with respect to the actual definition. Why? We think it's because it's an accounting term and that gives accountants some discretion as to how to treat this on the books.

However, after a little scratching around it's probably fair to say that there's a reasonably common definition of Gross Premium Income too:

Gross Premium Income = Total Net Written Premium - Insurance Premium Tax

Net Written Premium

We've examined net written premium in some detail on Riskheads before. It's a measure of the portion of a premium that is kept by the broker or insurer and excludes any sums paid out for reinsurance.

It is important not to confuse this figure with net premiums earned - which is a result of accrual based accounting techniques and only recognizes the premiums which are relevant to that accounting period.

Insurance Premium Tax

The Insurance Premium Tax is a UK tax on insurance premiums. There are equivalents to IPT in most other jurisdictions too. This is taken off the income statement because it doesn't belong to the insurer. It's the government's money and is paid to them.

Gross Premium Income

Thus Gross Premium Income is a statement of the money that an insurer has earned from premiums and eliminates any money that is or will be paid out elsewhere from those premiums.

It's a good measure of how much an insurer is earning though, of course, it doesn't take into account earnings on investments such as equities or bonds. It also doesn't take into account any assets that the insurer has. So you cannot examine an insurer's financial health based on just this calculation.

It's less useful for brokers because a broker won't normally disclose Gross Premium Income. As the majority of the money they take in premiums will go to the insurer; brokers are more interested in Gross Broking Income (though they may refer to Gross Premium Income to help explain this figure).
Gross Broking Income is essentially:
Gross Broking Income = Gross Premium Income - Policy Fees

Finally, Gross Premium Income is considered to be the same thing as Gross Written Premium which is something we tried to define about 3 years ago here on Riskheads. This article isn't a repeat of that article but rather a clarification of what we learned from writing that article.

Please let us know your thoughts about this updated definition in the comments below.

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What is Gross Premium Income? - RiskHeads Insurance Magazine

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Gross Premium Income is a funny thing, there's some dispute in the industry with respect to the actual definition. Why? We think it's because it's an accounting term and that gives accountants some discretion as to how to treat this on the books. However, after a little scratching around it's probably fair to say that...

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a voucher entitling the holder to a discount for a particular product.

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Pizza Hut Malaysia are having theirs Buy 1 FREE 1 Promotion now. Simply get another combo set for FREE when you order Regular Pan Pizza Combo Set with the FREE Voucher at Pizza Hut Restaurants.

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Available at All Pizza Hut Restaurants in Malaysia except Pizza Hut KLCC, Genting Highlands and Wangsa Maju.

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25 Mar-30 Apr 2014: Pizza Hut Buy 1 FREE 1 Coupon Voucher for Regular Pan Pizza Combo Set - EverydayOnSales.com

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Pizza Hut Malaysia are having theirs Buy 1 FREE 1 Promotion now. Simply get another combo set for FREE when you order Regular Pan Pizza Combo Set with the FREE Voucher at Pizza Hut Restaurants. Simply flash the Coupon with your mobile devices or print out copy upon ordering.