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How does the overall use of colour relate to the genre?

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How does the overall use of colour relate to the genre?

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I think the use of bright colours relates to the genre of pop. I think the colours paired with all the contrasts and connotations relates to theme of indie because indie music is supposed to evoke emotion. Because indie music is short for independent and is supposed to be done by yourself, it should be deep and filled with a lot of feelings. That's why with the connotations I made with the colours relates to indie music. I feel like the colours don't match the genre of rock because rock is related with dark colours. However, the digipak style and layout is pretty simple and maybe that could make it relate with the rock genre and more with the indie genre.

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How does the digipak link with the music video, website/ or advertisement? What are the elements of synergy? Are some of the same images used? Is the same font used?

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How does the digipak link with the music video, website/ or advertisement? What are the elements of synergy? Are some of the same images used? Is the same font used?

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She has the same white and red theme. For example, she has her nails painted red and she has red lipstick on. She is also wearing a white dress and white high heels. Her same seems to be the same hollywood curls and the same colour as shown on the front panel of the digipak. Even in the other scene with the male character, she still carries on with the red and white theme. She is wearing red and white high top converses and what seems to be a white leather jacket. Underneath the white leather jacket, she is wearing a red bra. Elements of synergy is that her clothes are always white and black and her hair is always styled the same. Just like the main image on the digipak, she is staring straight into the camera with an emotionless expression. She also has roses on her head which seems to be the same blue colour as a lot of her text and her background in the main image. This also connects with the roses on the CD cover. She also has shots in her music video which look similar to the central image on the front panel of her digipak. On her website, she also sticks with the theme of the colours; red, white and blue. The font style is also the same sans serif that is shown throughout her digipak. She seems to be following the colours of the USA flag which is shown as a backdrop in a scene of her music video.

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What institutional information is found on the digipak?

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What institutional information is found on the digipak?

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In small black text, it states her record label which is 'Interscope Records', and it says their address. It has an anti-piracy warning and its logo. It has her website which is 'www.lanadelrey.com'. It says that the album was produced by 'Emile Haynie' and the standard 'All Rights Reserved' text. The same two little logos that was on the CD cover is also on the back panel of the digipak. It also says that it is distributed by 'Universal Music Distribution'.

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First of all, there is much more text than there is images. On the front panel, the image is definitely the most important thing and takes up most of the audiences attention. On the CD cover, the main thing is definitely the roses, however, there are some text written in a small print and some logos. In the information booklet, there is only text and the background seems to have small specks and splashes of paint in different colours.

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What other images are used on the digipak?

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What other images are used on the digipak?

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There isn't any other main images of the artist or anything. The rest of the digipak seems to focus on the text. However, the actual CD has red roses printed on it. The red and white matches with the front panel with the image of the artist. The red and white seems to be a constant theme of contrast and conveying innocence with the white but lust and danger with the red. The red also suggest passion, love, anger, power and mixed emotions. These contrasting colours could be used to represent two parts of Lana Del Rey's identity. The white could represent her external persona and the red could represent how she feels on the inside which holds deep and meaningful emotions.

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What styles, colours and sizes of fonts are used?

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What styles, colours and sizes of fonts are used?

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On the front panel of the digipak, the artists name is written in a big white sans serif font and the album name is written in a smaller blue sans serif font. The back panel is in the same colour and same style as the album name. The information booklet seems to have headings written in black and the same sans serif font as the rest of the digipak. The smaller text, which is her lyrics, is written in a grey colour and not written in capitals like all the other text in this digipak.

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What is the central image on the front panel of the digipak?

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What is the central image on the front panel of the digipak?

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The main image is of the artist. It is a medium close up of her. She is staring straight into the camera and wearing a white blouse. The background seems to be a roof of a house and some trees. She is wearing bright colours and the image seems to be high contrast. The artist looks emotionless and the low angle could suggest that she has some sort of power or dominance. The fact that she is emotionless but dressed well could connote that she looks fine on the outside but isn't really. It could also give a sense of her album and her music because it could show that it is about heartbreak but putting on a brave face to hide the pain. Her high-collared white blouse and the hollywood curls in her hair makes her seem innocence and gives a sense of purity. However, the red lipstick and red bra showing through her slightly transparent shirt contrasts that.

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Album Name: Born To Die
Genre: Pop, Indie, Rock