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It is the study of the mind and emotions in relation to the sense of beauty.

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having a sense of the beautiful; characterized by a love of beauty.

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These bags come in a wide range of simple colour, with intricate design and proves to be functional.
The design and colour is simply nice to look at and aesthetically pleasing.
The use of straps and extra materials also improve both the aesthetics and functionality of the product.

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Aesthetic is not just limited to products and materials. But can also be the basis of creative material such as photography, artwork and digital design.

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The Crocs brand has produced a wide range of styles for many years including heels, leather/suede boots and more that don't remotely look the the old rubbery clogs.
The Croc brands clogs are notorious for their inherently ugly design. They even have attracted the attention of the internet as the basis for memes.
Not only is it the simple design, and strange holes within product, and the strap at the back of the shoe that makes these clogs aesthetically unpleasing to look at, but it is also their reputation as an ugly shoe themselves.

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To call something aesthetically pleasing is in essence to call it beautiful

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An aesthetic in a work of graphic design refers to a style or approach that is achieved in the overall “look” of the piece, using the elements that make up the design as the variables you alter/adjust in order to get this look.

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Aesthetic is defined as "a set of principles underlying and guiding the work of a particular artist or artistic movement."

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Aesthetics is a study of the mind and how our brains interpret something as being beautiful or ugly. It is crucial for design because our first interaction with almost anything is based on how it looks.

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Aesthetics aren’t design, but they do play an important role in design. How a thing looks influences those who use it and it contributes back to the function of the thing being designed.

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Well-spaced & attractive layouts, beautiful icons, simple functionality, easy navigation are some of the features that we all look in the software that we use

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Most of the apps that we use or love have (not so surprisingly) pleasing look and feel

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It is the visually appealing products that we often remember

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Aesthetics and design go hand-in-hand

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Aesthetics are the making things pretty part of design that our clients often confuse with the entirety of design. They’re the how it looks part of design as opposed to the how it works part.

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Helping decide what is beautiful or appealing and what is not

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http://sharanvikas.blogspot.com.au/2013/03/aesthetic-design-in-information.html?_sm_au_=iHV2rjr1Fk1VH1jj

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“Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form.” – Paul Rand

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"Design is intelligence made visual" - Don Newgren

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Aesthetics is a study of the mind and how our brains interpret something as being beautiful or ugly.

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Ultimately sells a product

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"A designer is a planner with an aesthetic sense" - Burno Munari

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Matches target market

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Beauty

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Trends

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Colour

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Looking visually pleasing