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Variability in Characteristics of Service defines as the quality of service is not certain, therefore it varies depending on when, where, and how you received the service.

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Services differentiation is the specific way in which a company provides certain services to its customers.

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Some examples of variability:
- Going to the salon
- Carwash
- Massage/Spa
- Food and beverage

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You can use various features to enhance your service options and provide customers with options.

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Inseparability is a kind of characteristic that imposes a service that comes in a package, wherein some aspects of that services that does nevertheless need ti be consumed right away and present alongside the service such as the following:

Hotels that mainly offers accommodation, but also have different additional services offered such as F&B, Entertainment, and so on.

Barbershop that offers different services aside from haircuts such as hair color, manicures or pedicures, and so on.

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The service-profit chain establishes relationships between profitability, customer loyalty, and employee satisfaction, loyalty, and productivity.

it encompasses employee support and enabling policies, employee satisfaction, productive employees, service value, customer satisfaction, customer loyalty, and profit and revenue

the 5 examples:

* starbucks (customer loyalty; rewards, employee benefits, perks)

* cebu pacific (budget-friendly fares, employee benefits)

* best western hotel (employee coordination, quality service)

* gym (customer loyalty, employee benefits, perks, quality service, customer satisfaction, build relationship)

* ahgassi restaurant (amazing service, customer loyalty, reasonable price)

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Perishability - This means that the product is time limited. Tourism managers address this issue through yield management, pricing products to encourage early purchase as well as selling off remaining products last minute, if needed.

Example:
1. Reservation
2. Airplane seats

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Legal agreements between a service provider and a person who wants to use that service.

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Capacity in the context of marketing is the capability of providing the right amount or quantity to meet the future demands

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Intangibility

these are services that cannot be touched, tasted, smelled, seen, heard, and felt before they are brought and experienced by which a customer cannot see the final result before actually buying it.

For examples:

Tour Package

The services offered in this like accommodation is supported by skilled and qualified staff. The customers must avail the package to experience if the tour package is worth it or not

Dining in a restaurant

These kind of services provided in the restaurant are intangible. Since, before the customers know that the meals that are being offered is worth it they must consumed the food first before they know it.

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Demands are the goods that customers need that they are willing to purchase.

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– Example, restaurants gets busiest at mealtimes for instance there are limited time offers or when it’s lunchtime – restaurants tend to be at full capacity that some customers are not able to be accommodated however when it is not meal time, restaurants tend to be empty.

– Another example in the F&B is the demands and capacity of Bars increase during weekends since it is how they spend their leisure time whereas during weekdays people have work that they prioritize which is why demand for bars falls short.