# data[].attributes.headline
Anuário da ABAD - Associação Brasileira de Atacadistas e Distribuidores de produtos industrializados! 

# data[].attributes.subject
Anuário da ABAD - Associação Brasileira de Atacadistas e Distribuidores de produtos industrializados! 

# data[].attributes.attachment_link.description
Anuário ABAD 2021 - A publicação oficial da Associação Brasileira de Atacadistas e Distribuidores

# data[].attributes.headline
7 razões e dicas para implantar o Marketing de Relacionamento na sua empresa

# data[].attributes.subject
7 razões e dicas para implantar o Marketing de Relacionamento na sua empresa

# data[].attributes.body
https://www.hostmidia.com.br/blog/dicas-implantar-marketing-de-relacionamento/

@hostmidia_br
#hostmidia
#metaverso

# data[].attributes.attachment_link.readable_text
Muito se fala sobre a importância do uso de ações de Marketing de Relacionamento para o sucesso da empresa.

No entanto, a prática mostra uma série de equívocos, tanto nos objetivos pretendidos, quanto na prática dessas ações.

Por isso, o presente post tem como propósito quebrar alguns mitos, mostrar as reais razões que devem ser consideradas para sua adoção e dicas de como fazer do modo certo e fundamentado.

O que é Marketing de Relacionamento?

Se esse é um assunto novo para você e você quer saber tudo que importa a respeito, recomendamos você ler nosso post sobre Marketing de Relacionamento.

Para os que gostam de caminhos mais curtos, pode-se definir o Marketing de Relacionamento, como o gerenciamento das ações que visam estabelecer uma relação profunda, autêntica, duradoura, harmônica, respeitosa, benéfica, comunicativa e interessada entre a empresa e seus consumidores.

Naturalmente essa é uma entre tantas possíveis definições que você encontrará por aí, mas há alguns "detalhes" que nos fazem gostar particularmente dessa.

O ser humano vivencia relações de todos os tipos nas muitas esferas da sua vida. Há relações com seus pares, seus subordinados e seus superiores. Profissionalmente também, existem as relações com seus fornecedores, com seus parceiros comerciais, com seus clientes ou mesmo com seus concorrentes.

Ou ainda com a própria família e a do seu cônjuge, com os vizinhos, os amigos e até algumas virtuais nas redes sociais ou nas muitas situações que a Internet favoreceu, como nos jogos online.

Todos exemplos de relacionamentos, exceto pelo fato de que alguns são formais, uns são distantes e outros muito próximos, os que são muito intensos e os que são superficiais, ou quem sabe exista algum insuportável, mas obrigatório ou conveniente.

E é aqui que "nossa" definição passa a ser importante para nossa abordagem, porque nela constam adjetivos que especificam e qualificam da maneira que é relevante o relacionamento.

Em resumo, não basta haver relacionamento, mas que ele tenha características específicas:

Profundidade - as relações mais profundas são as que envolvem conhecimento mútuo, o que é um fator primordial, pois só assim podemos entregar o que a outra parte quer, precisa e espera e não o aquilo que achamos que tem valor;

Autenticidade - a qualidade do que é autêntico, único, original, é o que permite tratarmos cada qual como indivíduos que são e que diferencia as nossas relações com as diferentes pessoas. Envolve questões como personalização e humanização;

Longevidade - os amigos de uma vida inteira, são em geral aqueles com quem compartilhamos mais experiências, mais conhecimento, mais identificações e, portanto, mais laços. Por tudo isso, são também as amizades que duram;

Harmonia - tanto quanto possível transcorrer sem conflitos, com equilíbrio, concordância, sinergia, entendimento e quando as eventuais diferenças ocorrerem, que prevaleça a próxima característica;

Respeito - mesmo aqueles que parecem ter muitos interesses, desejos e necessidades iguais, podem divergir em algumas situações, mas quando isso ocorrer, a preservação da relação passa pelo respeito mútuo;

Positividade - quando há benefício para os envolvidos, bem como vantagens, lucros, satisfação, há tendência natural da perpetuação e da longevidade da relação;

Comunicação - não há como pensar em nada do que vimos até aqui, sem que exista uma comunicação fluída e eficaz, logo sem ruídos, com pessoas empáticas e que sabem dar voz, escutar e interpretar o cliente;

Importância - importar-se, preocupar-se e ter interesse no bem e na satisfação do outro, é outro pilar fundamental da construção de relacionamentos positivos e duradouros.

Portanto, em nossa conceituação de Marketing de Relacionamento, uma empresa deve utilizar dos instrumentos ao seu dispor para construir uma relação com seus clientes que seja caracterizada por tantos fatores acima, quanto forem possíveis.

7 razões para adotar o Marketing de Relacionamento na sua empresa?

Tal qual acontece nas diversas esferas sociais e profissionais que exemplificamos, por mais empenho e dedicação de nossa parte, nem sempre o convívio ocorrerá de modo ideal ou próximo do que desejamos, o que significa dizer que eventualmente não atingiremos nossos propósitos com 100% dos nossos clientes, ainda que sejam a persona ou o público-alvo que miramos.

Porém, na maior parte das vezes, aplicam-se as razões que justificam investir em Marketing de Relacionamento:

1. Maior satisfação

A profundidade do relacionamento proporciona maior conhecimento dos clientes e, portanto, das suas necessidades, desejos e expectativas, ficando mais fácil atendê-lo e consequentemente satisfazê-lo.

Também proporciona saber o que o desagrada, como prestar um atendimento mais personalizado e humanizado e um pós-vendas que se certifica que tudo foi feito como se espera e quando não, corrigir os eventuais desvios.

2. Aumenta a retenção de clientes

O aumento da retenção - ou se preferir, a redução da perda de clientes - é um aspecto que praticamente toda empresa tem cada vez mais que lidar.

A competitividade do mercado, a Internet, a globalização da economia, tem feito parecer que os consumidores estão cada vez mais volúveis e falar em fidelização de clientes, parece utopia.

Mas creia, há sim um grande contingente deles que estão dispostos a manterem-se fiéis à sua marca, se existirem razões consistentes e perceptíveis para isso e um dos meios de se conseguir isso, é por meio do Marketing de Relacionamento.

3. Recuperação de inativos

Por meio da comunicação eficaz, de pesquisas, de pós-venda ativo e eficiente, planos de melhorias contínuas e interesse pelo cliente, é possível recuperar um bom contingente de clientes inativos.

Ao se instituir políticas e ações que visem identificar os motivos da inatividade, é possível corrigir muitos dos problemas que a causaram e a maior parte daqueles que já tiveram boas razões para comprar, costumam ter disposição em dar uma nova chance para a empresa.

4. Clientes promotores e Marketing de Indicação

Boas e eficazes políticas de relacionamento, além de produzirem maiores índices de satisfação, também criam um ambiente propício para melhores avaliações de NPS ( Net Promoter Score), ou seja, maior quantidade de clientes dispostos a indicar a empresa para um amigo ou parente - o cliente promotor.

Como consequência direta de uma empresa que está próxima ou na zona de excelência, o trabalho de Referral Marketing (Marketing de Indicação) produz resultados muito melhores e de forma mais orgânica.

5. Imagem e reputação

Outro capital importante, é a imagem da empresa percebida pelo cliente.

Uma imagem positiva reflete-se de muitas formas, como o item imediatamente acima, mas também na reputação digital, seja no engajamento produzido (comentários, compartilhamentos, curtidas, etc), seja nas avaliações do Google no seu smartphone.

Inclusive as empresas que relacionam-se adequadamente nas redes sociais e nas demais ferramentas, como as citadas avaliações do Google Maps ou mesmo sites de reclamações, conseguem até melhorar avaliações inicialmente desfavoráveis.

O esforço, o interesse e a importância que a empresa dá àqueles que em algum nível não se mostraram satisfeitos, não passa desapercebido, tanto pelo próprio cliente, quanto por parte daqueles que ainda não o são.

Já não se pode dizer o mesmo das empresas que ignoram ou não sabem tratar os insatisfeitos e detratores.

6. Maior lucro

Seja porque aumenta a retenção e o lifetime value de cada cliente, ao constituir relações mais duradouras, seja porque recupera inativos, seja ainda por ter clientes promotores e indicações, ou uma boa reputação no mercado em que atua, os lucros decorrentes são evidentemente maiores.

7. Diferenciação

Não vamos hoje tratar disso, mas a realidade é que parece existir um grande número de empresas que não se preocupam em perder clientes. Só se dão conta, quando as vendas despencam, a concorrência se acirra, a reputação fica péssima e não há luz no fim do túnel.

Nesse cenário, as poucas que efetivamente estabelecem um relacionamento baseado nas premissas que mencionamos (profundidade, autenticidade, longevidade, harmonia, harmonia, positividade, comunicação e importância), conseguem-se diferenciar de modo destacado em relação aos seus concorrentes.

A grande verdade, é que muitas têm um discurso que não encontra eco na prática, mas as que enxergam que são duas faces de uma mesma moeda, conseguem um importante diferencial competitivo.

7 dicas eficazes para implantar Marketing de Relacionamento na sua empresa

Uma vez que você tenha compreendido o que é e quais as razões pelas quais é essencial instituir permanentemente o Marketing de Relacionamento na sua empresa, vamos às 7 dicas de ouro para aplicá-lo de forma fundamentada.

1. Compreender a diferença entre meios e fins

Você tem que ter em mente que a instituição do Marketing de Relacionamento, não é visando vender mais. Isso deve vir como consequência de ter clientes mais satisfeitos, que você conhece melhor, que trabalha para prestar um atendimento como instrumento de qualidade e personalizado e até para se redimir perante aqueles com os quais tenha eventualmente falhado.

O seu interesse primordial deve ser o de conseguir um sincero e espontâneo sorriso e quanto mais coisas fizer para isso (os meios), mais próximo estará de vender mais, de fidelizar, de reter, de receber indicações (os fins), ou como se costuma dizer, os meios justificam os fins e não o contrário.

Há sutilezas no meio do caminho, mas que fazem toda a diferença, como nos relacionamentos entre duas pessoas. Qual a diferença entre ser interesseiro e ser interessado?

Sua empresa deve desempenhar o segundo papel!

2. Filosofia da empresa

Embora possam existir no departamento de Marketing os profissionais responsáveis pelas implantação dos planos, políticas e ações, isso tudo deve extrapolar para toda a empresa, como filosofia e como parte da cultura da organização.

Relacionar-se bem e sempre, deve ser uma mentalidade presente do maior executivo, aos funcionários de menor escalão.

Todos em tudo o que fazem, devem entender que a qualidade das relações com os clientes, em alguma medida, direta ou indiretamente, dependem deles.

De nada adianta uma informação importante colhida e passada por Vendas, por exemplo, se a engenharia e a produção, que seriam responsáveis por aproveitá-la, desconsiderarem-na.

3. Marketing de Relacionamento é para sempre

Marketing de Relacionamento não é para ser aplicado quando as vendas caem, quando os clientes começam a reclamar, ou quando a reputação não é boa e após conseguir melhorias, arrefecer ou deixar de lado.

Resultados efetivos e consistentes, vêm da continuidade.

Se não for assim, é indicador de que o segundo princípio (filosofia da empresa) não foi compreendido e aplicado.

4. Saiba quem são seus clientes

Antes de ser de relacionamento, é Marketing e, portanto, segue o mesmo princípio básico, que é conhecer sua - ou suas quando há mais de uma - persona ou pelo menos, seu público-alvo.

Não há como personalizar e ser eficaz nas ações, se você não sabe para quem dirigi-las.

Quanto mais você conhece (profundidade) daquele com quem você se relaciona, melhor tende a ser a relação.

5. Saiba interpretar os dados

Informação e dados não são a mesma coisa, embora muitas vezes sejam tratados como sinônimos. A primeira é obtida por meio da coleta dos dados, da sua organização e interpretação de acordo com o cenário ao qual eles se referem.

Por exemplo, os mesmos números de consumo para um determinado produto, por parte de duas gerações diferentes, podem representar situações bastante distintas.

Além disso, não são raros os cenários em que é difícil quantificar os resultados em termos absolutos e palpáveis, afinal o quanto representa em termos financeiros sua marca ser a mais lembrada ( Top Of Mind) pelos consumidores?

6. Investimento, não custo

Decorrente do item anterior, há uma outra questão invariavelmente associada, já que muitas vezes os resultados da atuação nessa área, não se apresentam na forma de números facilmente obtidos e aferíveis.

Para além do exemplo do Top Of Mind, o quanto a mudança de zona de qualidade para zona de excelência, deve-se ao conjunto de ações de Marketing e quanto é decorrente de eventual melhoria do produto, ou do atendimento prestado?

Especialmente nos momentos econômicos mais delicados, em que verbas e investimentos costumam ficar mais escassos, áreas da empresa nas quais é difícil mensurar o retorno que dão, tendem a ser as primeiras a ver a torneira ser fechada.

7. Abertura às mudanças necessárias

Como no exemplo do segundo item (vendas, engenharia e produção), a empresa precisa estar aberta às mudanças que eventualmente são necessárias e por vezes, romper determinados paradigmas.

Exemplos não faltam de empresas que mudaram radicalmente de modelos de produtos e até mesmo linhas inteiras de produção, com o objetivo de viabilizar o que escutaram de seus clientes.

Apesar de parecer exagerado, tudo começa no comportamento de todas as pessoas que têm o papel de escutar os clientes, bem como nos sistemas responsáveis por armazenar e organizar os dados, que mais tarde serão informação responsável pelas mudanças que forem necessárias.

Conclusão

Colher benefícios consistentes de uma implantação eficaz de Marketing de Relacionamento, depende da aplicação de dicas básicas mas fundamentais.

# data[].attributes.attachment_link.title
7 razões e dicas para usar Marketing de Relacionamento

# data[].attributes.attachment_link.description
Muito se fala sobre a importância do uso de ações de Marketing de Relacionamento para o sucesso da empresa. No entanto, a prática mostra uma série de equívocos, tanto nos objetivos pretendidos, quanto na prática dessas ações.

# data[].attributes.body
Fantástico!

# data[].attributes.attachment_link.title
Amazon Prime Air prepares for drone deliveries

# data[].attributes.attachment_link.description
Amazon customers in Lockeford, California, will be among the first to receive Prime Air drone deliveries in the U.S.

# data[].attributes.headline
Empresa brasileira inova ao utilizar drones para transporte de cargas. 

# data[].attributes.subject
Empresa brasileira inova ao utilizar drones para transporte de cargas. 

# data[].attributes.body
https://www.speedbird.aero/#aircraft

# data[].attributes.attachment_link.readable_text
Nossa tecnologia é oferecida como "Drone as a Service (DaaS)". Nossos drones são programados para entregar pacotes com segurança, confiabilidade e rapidez. Mas lembre-se, o drone não vai bater na janela da sua casa. Em resumo, um cliente envia o pacote para uma de nossas instalações conhecidas como Droneport. O pacote é anexado à nossa aeronave por um operador treinado. O drone então decola para uma altura de cruzeiro de cerca de 40 metros (130 pés) acima do solo e voa por alguns minutos para o Droneport de destino. Uma vez no destino, o drone desacelera e desce a uma altura segura quando o procedimento de pouso começa. O pacote é desacoplado automaticamente e deixado na área de entrega. O drone então sobe de volta à altura de cruzeiro e retorna ao Droneport de origem.

# data[].attributes.attachment_link.title
Speedbird Aero | Innovate, deliver with drones

# data[].attributes.attachment_link.description
Nossa tecnologia é oferecida como "Drone as a Service (DaaS)". Nossos drones são programados para entregar pacotes com segurança, confiabilidade e rapidez. Mas lembre-se, o drone não vai bater na janela da sua casa. Em resumo, um cliente envia o pacote para uma de nossas instalações conhecidas como Droneport.

# data[].attributes.headline
A BMW utiliza uma cadeia com mais de 100 fornecedores espalhados pelo mundo para produzir um carro, mesmo que ele ainda seja feito majoritariamente na Alemanha. 

# data[].attributes.subject
A BMW utiliza uma cadeia com mais de 100 fornecedores espalhados pelo mundo para produzir um carro, mesmo que ele ainda seja feito majoritariamente na Alemanha. 

# data[].attributes.attachment_link.readable_text
BMW is probably one of the best-known luxury car names out there in the world today. Some identify with the brand because it's a status symbol while others find themselves in the driver's seat for the pure thrill of the ride.

Sales for the German car giant were rising until the 2020 global crisis depressed car purchases. In 2020, the company reported sales of more than 2.3 million vehicles worldwide, down from 2.5 million in 2019. The company, which had a market capitalization of more than $55.2 billion as of April 23, 2021, topped the list of the American luxury car market.

Getting to this point involves a lot of different entities, including the company's suppliers. Keep reading to find out more about BMW and about some of the companies that make up its supplier network.

Key Takeaways

A Brief History of BMW

Most of us know the company as BMW but the company's full name is Bayerische Motoren Werke. Founded in 1916, the corporation is headquartered in Munich. The company manufactures cars and motorcycles in 31 production facilities in 15 different countries.

BMW is also the parent company of the luxury Rolls-Royce brand as well as the MINI brand of small cars. The company's stock is traded publicly on the Frankfurt Stock Exchange under the symbol BMW.

As mentioned above, the company sold more than 2.3 million cars to consumers around the world in 2020. This includes models from all three of the company's business segments-BMW, Rolls-Royce, and MINI, as well as 169,000 motorcycles. BMW is among the big three German manufacturers of luxury automobiles-along with Mercedez-Benz and Audi-and is one of the biggest-selling luxury car makers worldwide.

Expanding Market Segments

BMW followed other automakers by expanding into emerging markets, such as China and India. The company established manufacturing plants in both of those countries in the early 2000s. For instance, the Chennai, India plant was opened in 2007.

In 2014, BMW moved to access other important emerging market economies by establishing production plants in Brazil and Mexico. By pushing into emerging markets, BMW is focused on establishing its own production and marketing its own brand rather than entering into strategic joint venture partnerships with existing automakers native to the country.

Supplier Networks

To manufacture its automobiles, BMW depends upon a network of over 100 auto parts suppliers from all over the globe, though approximately 43% of its suppliers are either located in Germany or are subsidiaries of German-based companies.

Roughly another 34% of BMW's suppliers are headquartered in other European countries, with about a 55-45 split between Western European countries and Eastern European nations.

BMW emphasizes consciousness toward environmental issues, developing sustainability guidelines for its suppliers. Examples include the guideline for use of recycled aluminum in parts and BMW's EfficientDynamics concept, developed to enhance fuel efficiency and reduce emissions.In fact, the company has featured in the Dow Jones Sustainability Index (DJSI) every year since 1999, taking the top spot in 2020, beating out 38 other car companies in the automobiles section.

The following is a list of some of BMW's automotive parts suppliers (either current or previous suppliers), along with the component parts that they've supplied:

Brembo: This company provides brake calipers

Dräxlmaier Group: Supplier of interior panels

Peiker Acustic GmbH: Provider of high-speed mobile Internet for cars. In 2012, BMW became the first automaker to introduce this feature.

Thyssenkrupp: Supplies steering columns, shock absorbers, and suspension parts

BorgWarner: Provider of drivetrain components, such as clutches and automatic transmissions

Elringklinger: Maker of gaskets and exhaust system components

Mahle: Supplies piston and cylinder components, valve train systems, and air and liquid management systems

Bridgestone: Supplier of tires

GKN Driveline: Provides axle assemblies

Johnson Electric: Supplies cooling and heating fan modules

Gestamp: Providers of front and rear hood assemblies

Apag Elektronik AG: Interior lighting components

Delphi: Battery and electric vehicle charger components

Hirschvogel: Wheels

Magna: Body casting stampings

Harman/Kardon: Interior music and audio systems

# data[].attributes.attachment_link.description
BMW is probably one of the best-known luxury car names out there in the world today. Some identify with the brand because it's a status symbol while others find themselves in the driver's seat for the pure thrill of the ride. Sales for the German car giant were rising until the 2020 global crisis depressed car purchases.

# data[].attributes.body
https://amazonasatual.com.br/uso-de-drones-se-diversifica-e-inclui-ate-transporte-de-semen-na-granja/

# data[].attributes.body
Olist, empresa brasileira que é um ecossistema facilitador de e-commerce na América Latina e que atua em três áreas: comércio eletrônico, logística e capital.

# data[].attributes.attachment_link.readable_text
Miami - Hoje, a América Latina coroa um novo unicórnio: a Olist, empresa brasileira que é um ecossistema facilitador de e-commerce na América Latina e que atua em três áreas: comércio eletrônico, logística e capital. A empresa agora está avaliada em US$ 1,5 bilhão e seu CEO foi citado pela Bloomberg Línea como um dos 100 Empreendedores de 2021.

A empresa acaba de levantar investimentos em uma rodada da série E de US$ 186 milhões (R$ 1 bilhão), apenas oito meses após a sua série D. A Wellington Management liderou esta rodada com participações do SoftBank, Corton Capital, Valor Capital, Goldman Sachs, Globo Ventures, entre outros. Havia sido informado anteriormente que a Olist tinha planos de abrir o capital após sua série D, então esperava-se que essa notícia saísse em breve.

Veja mais: O que faz do Brasil um celeiro de unicórnios?

A Olist conecta pequenas empresas a marketplaces de maior porte para ajudar os empresários a venderem seus produtos a uma base mais ampla de consumidores.

"Com mais de 45 mil fornecedores, a Olist sempre esteve na vanguarda do e-commerce, muito antes do boom em torno desse mercado e seu crescimento nos últimos anos, o que tornou nossas soluções ainda mais atraentes. Com o novo financiamento, pretendemos ir muito além dos serviços que oferecemos hoje e trazer ainda mais valor aos nossos clientes ", disse Tiago Dalvi, fundador e CEO da Olist.

"A América Latina abriga cerca de 300 milhões de compradores digitais, um número previsto para crescer mais de 20% até 2025. Embora a adoção do e-commerce nesta parte do mundo ainda seja menor do que em outras regiões emergentes, a expectativa é que as vendas no varejo online na América Latina alcancem a marca de US$ 85 bilhões, em 2021, e de US$ 160 bilhões, em 2025. No nível regional, Brasil e México competem pelos holofotes, respondendo por 31% e 28% do mercado de comércio eletrônico latino-americano, respectivamente", segundo a Statista.

Somente no ano passado, a empresa triplicou de tamanho, o que sem dúvida faz parte do boom que o comércio eletrônico experimentou nos últimos tempos estimulado pela pandemia.

Como parte de sua estratégia de crescimento, a empresa adquiriu quatro startups nos últimos 12 meses. No final de 2020, a Olist comprou a Clickspace, uma plataforma de comércio social, e a PAX, uma logitech que agora abastece seu negócio de logística. Em 2021, vimos as aquisições da VNDA e do Tiny ERP.

"2021 foi um ano fantástico para a Olist em muitos aspectos. Hoje não há limites para inovar no e-commerce e a Olist sempre esteve na vanguarda do setor, impulsionando as mudanças no mercado. Somos fiéis à nossa essência e permaneceremos focados em acelerar as vendas de nossos clientes, onde quer que aconteçam. No futuro, a dualidade entre on e off-line não existirá e os sistemas multicanais se tornarão a regra. Nos tornamos um sistema operacional completo para marcas e varejistas operarem e expandirem seus negócios, e essa contribuição nos dará ainda mais condições para seguir desenvolvendo nossa estratégia e auxiliando milhares de empresas ", disse Dalvi.
Leia também

# data[].attributes.attachment_link.title
Mais novo unicórnio brasileiro, Olist levanta US$ 186 milhões

# data[].attributes.attachment_link.description
Miami - Hoje, a América Latina coroa um novo unicórnio: a Olist, empresa brasileira que é um ecossistema facilitador de e-commerce na América Latina e que atua em três áreas: comércio eletrônico, logística e capital. A empresa agora está avaliada em US$ 1,5 bilhão e seu CEO foi citado pela Bloomberg Línea como um dos 100 Empreendedores de 2021.

# data[].attributes.body
Contribuição de

Renato Luiz Araujo Leitao

# data[].attributes.attachment_link.readable_text
Já tem mais de dez anos que o primeiro e-commerce internacional desembarcou na América Latina. O AliExpress, braço de comércio eletrônico transfronteiriço da gigante chinesa Alibaba ( BABA34), chegou ao Brasil em 2009. Desde então, acompanha o desenvolvimento local desse mercado. Houve uma aceleração com a pandemia do novo coronavírus - mas, para o principal executivo do AliExpress no país, falta tanto competição quanto união para que o e-commerce brasileiro chegue aos níveis chineses de receita.

"O e-commerce brasileiro faturou US$ 15,6 bilhões em 2020. Na China, o faturamento passou de US$ 1,3 trilhão. É um mercado cerca de 80 vezes maior, enquanto a população é apenas 6,6 vezes maior do que a brasileira", afirmou Yan Di, country manager do AliExpress no Brasil, em conversa com o Do Zero Ao Topo, marca de empreendedorismo do InfoMoney. "A margem por lá foi reduzida ao máximo possível, enquanto aqui as empresas trabalham com uma margem excessiva e que poderia ser revertida para o vendedor ou para o consumidor."

Yan Di também falou sobre a estratégia adotada pelo AliExpress no país durante a pandemia; sobre os resultados globais e nacionais do Dia dos Solteiros, o maior dia de vendas para o Alibaba; e sobre as tendências para o e-commerce brasileiro em 2022. A conversa foi feita alguns dias antes da Black Friday, que aconteceu na última sexta-feira (26). Veja os principais trechos da entrevista:
O AliExpress começou a operar no país em 2009. Hoje, o Brasil está entre os cinco maiores mercados para o marketplace. A que se deve esse crescimento?
O Alibaba é a maior empresa de e-commerce do mundo em GMV [volume bruto de mercadorias]. No Brasil, dados da agência de marketing Conversion mostram que a participação do AliExpress no segmento de comércio eletrônico cross border [transfronteiriço] é de 32,6%, ante 15,1% da Amazon.

Uma grande vantagem nossa é que não somos uma empresa estreante. Estamos no país faz doze anos e sabemos que nosso público nos conhece por dois fatores. O primeiro deles é uma vantagem de preço: 54% dos consumidores brasileiros consideram preço o fator mais importante em uma compra online. A Price Survey mostrou que nosso preço é 39,2% mais barato do que o do restante dos marketplaces brasileiros. O segundo fator é a variedade de produtos e o acesso a lançamentos. Temos 8,7 milhões de vendedores conectados na nossa plataforma, a maioria deles fabricantes da China. Então, o consumidor pode encontrar uma série de produtos e pagar mais barato por eles.

Fora esses dois fatores de reconhecimento, fomos incluindo novidades ao longo dos anos que nos tornaram diferente do AliExpress de antigamente. Temos uma equipe de atendimento que fala português, não mais apenas um robô. E temos uma política de devolução em que você recebe seu dinheiro de volta assim que confirmamos a devolução do produto em um ponto local. Aceitamos Pix e fazemos parcelamento em até seis vezes sem juros. Por fim, investimos em um marketing mais próximo do consumidor brasileiro, como a divulgação em reality shows.
No varejo, a pandemia representou tanto a digitalização do consumidor quanto a perda progressiva de poder de compra do brasileiro. Como o AliExpress encarou o momento no país?
Nós somos um dos maiores fornecedores da categoria de eletrônicos e a demanda continuou, mesmo nesses tempos. Isso porque esses aparelhos se tornaram algo obrigatório para o dia a dia, não algo secundário. O pessoal continua comprando, mesmo com dólar mais valorizado, porque compara os preços e vê que ainda assim vale mais a pena. Em alguns produtos específicos, como webcams, as vendas cresceram 38 vezes.

A pandemia impulsionou o comércio eletrônico. No nosso, tivemos a taxa de crescimento mais acelerada entre todos os marketplaces brasileiros em 2020. Em algumas categorias, testemunhamos crescimento de 130%. Temos mais usuários diários ativos do que Americanas e Magazine Luiza, segundo um relatório deste novembro no App Annie.

Investimos muito em otimizar a logística nesse período. Garantimos que as entregas internacionais cheguem a um aeroporto brasileiro em sete dias, e estamos trazendo um sexto voo semanal para o Brasil. E o usuário não precisa fazer uma assinatura mensal, porque entendemos que entregar com rapidez é um direito essencial.

Ainda, vendo que muita gente gostaria de comprar hoje e receber amanhã, abrimos as portas para vendedores brasileiros em agosto deste ano. Cobramos uma comissão entre 5% a 8% no formato local to local, mais baixa do que a média do mercado, e liberamos o pagamento para o vendedor em até sete dias após a confirmação de recebimento do produto.

A pandemia também aumentou a importância das ferramentas de live commerce e social commerce. Nós trouxemos essas técnicas da China, enquanto os players brasileiros ainda estão aprendendo sobre elas.

Como foi o último Dia dos Solteiros, mundialmente e aqui no Brasil? Qual a expectativa para as temporadas de compras seguintes, como Black Friday e Natal?

O faturamento global do Dia dos Solteiros foi de US$ 84,5 bilhões, ou mais de cinco vezes o faturamento total do e-commerce brasileiro em 2020. Batemos recorde tanto mundialmente quanto aqui no Brasil. Aqui, houve um crescimento de 72% sobre o Dia dos Solteiros de 2020. Outro ponto interessante foi que os vendedores brasileiros tiveram seis vezes mais vendas no Dia dos Solteiros do que em um dia comum.

O Dia dos Solteiros e a Black Friday fazem parte de um único festival de compras, de quem aproveita inclusive para comprar os presentes de Natal. Nossa expectativa continua grande e sabemos que o sucesso vem e virá da tradição chinesa de unir mercadoria com conteúdo e entretenimento.
Quando entretenimento se transforma em venda: empresas de e-commerce apostam no conteúdo para aumentar faturamento Qual é a estratégia futura para os vendedores brasileiros no AliExpress? Vocês pretendem aumentar a comissão e se aproximar dos níveis cobrados por outros marketplaces?
O Alibaba como um todo tem a meta de alcançar 2 bilhões de consumidores finais e 10 milhões de pequenas e médias empresas até 2036. Eu gostaria de reduzir mais ainda essa comissão, deixando mais espaço para os vendedores lucrarem.

As novidades que anunciamos vão na direção dessas metas. Implementamos o sistema de dropshipping, para o empreendedor que não tem dinheiro para comprar produtos ou não quer correr o risco de o estoque encalhar. Esse dropshipping funciona no país inclusive por meio de uma API, feita em parceria com a Nuvemshop. Ou seja, o empreendedor pode acessar todo o nosso inventário e colocar no seu site já com sua margem aplicada. Cerca de 30 mil vendedores brasileiros acessam atualmente essa API.

Ainda não temos uma data específica, mas também estamos caminhando para ser o player que levará comerciantes brasileiros para os mais de 220 países em que temos presença. Com o dólar tão valorizado, é o momento certo de eles terem acesso aos benefícios da internacionalização. Já fizemos essa experiência na Turquia - os merchants de lá podem vender e enviar produtos ao Brasil, por exemplo.
Como equilibrar a estratégia agressiva nas comissões com boas margens financeiras?
Sempre digo que o mercado de e-commerce brasileiro tem pouca concorrência. As pessoas dizem que eu exagero, mas eu acho que não. Comparada com a competição que vemos na China e no Sudeste Asiático, a daqui não está no mesmo nível.

A margem por lá foi reduzida ao máximo possível, enquanto aqui as empresas trabalham com uma margem excessiva e que poderia ser revertida para o vendedor ou para o consumidor. Pensam em margem, e não em escala. Já a gente acha que o sucesso da empresa é o sucesso do cliente sempre.

E como vocês veem a concorrência com outros players asiáticos, como a Shopee?

Achamos a concorrência sempre bem-vinda. Quando você soma os três maiores players de e-commerce aqui no país, vê uma contribuição de apenas 5,6% no varejo como um todo, online e offline. Na China, o top 3 tem uma participação de 29,6%. Então, não tem um player realmente grande no Brasil. Estamos em um mercado fragmentado e todo mundo pode agregar valor ao usuário, crescer e vencer.
Leia mais Então, o obstáculo para o crescimento do e-commerce brasileiro está nessa falta de competidores?
AliExpress e Shopee avançam no país - e acirram disputa pelo e-commerce brasileiro
Vale colocar em números primeiro. O e-commerce brasileiro faturou US$ 15,6 bilhões em 2020. Na China, o faturamento passou de US$ 1,3 trilhão. É um mercado cerca de 80 vezes maior, enquanto a população é apenas 6,6 vezes maior do que a brasileira. O e-commerce brasileiro não chega ao nível nem do faturamento do e-commerce da Indonésia [US$ 33 bilhões em 2020], mesmo tendo um poder aquisitivo bem maior.

O mercado do e-commerce brasileiro ainda é pequeno por uma falta de mentalidade de união, que aí sim permitiria mais concorrência. Cada um olha para a sua fatia, e não a pizza toda. Estamos no momento de reduzir a margem o máximo possível, como um benefício para que o consumidor perca o medo e entre para o e-commerce. Se você não baixar o preço, a pessoa não vai decidir comprar pela internet. O setor precisa se unir em prol do ecossistema e criar uma pizza maior, para cada um receber uma fatia maior depois.

Outra contribuição é caprichar na experiência do usuário, com ferramentas de vendas democráticas. Um exemplo é o live commerce, que não depende de hardwares ou softwares sofisticados dos vendedores, e gera segurança e proximidade para o consumidor.

O segundo obstáculo para o crescimento do e-commerce brasileiro é a falta de infraestrutura, principalmente na parte de logística. Cada empresa de e-commerce está criando seus centros de distribuição, mas isso não é suficiente. Boa parte da infraestrutura logística brasileira restante é precária e o caminhão que sai desses centros não chega com rapidez. Cabe ao setor olhar essa questão de forma conjunta e conversar com o setor público.

Por que e-commerce explodiu de forma tão acelerada na China? Porque o país gastou trilhões de dólares por anos para construir ferrovias e rodovias. O Brasil precisa pensar nisso.

Na China, o AliExpress tem nove megacentros de triagem e distribuição automatizadas. Existe o plano de abrir um centro de distribuição no Brasil?

Com certeza está nos planos, já estamos acelerando essa abertura. Hoje usamos serviços de terceiros, como os Correios. Mas é essencial termos nossa própria infraestrutura, justamente porque o consumidor olha principalmente para preço e entrega. Para os paulistanos, colocamos um prazo de até cinco dias para as entregas dentro do país, depois que o produto chega a um aeroporto brasileiro. É uma questão de tempo para que esse prazo chegue a outras regiões, e essa concentração na região Sudeste é um problema do comércio eletrônico brasileiro como um todo.

Como você vê o crescimento do e-commece brasileiro e do AliExpress no Brasil em 2022?

O setor como um todo vai se consolidar. Acho que os maiores vão crescer mais ainda, pensando naquela porcentagem de apenas 5,6% de participação no varejo. Todos os comércios eletrônicos devem criar seções de vendedores locais e de vendedores cross border, porque todo mundo busca um equilíbrio de preços e prazos. Vejo ainda a continuação dos investimentos em integração entre offline e online, em logística e em ferramentas inovadoras de comunicação e vendas.

Quatro categorias têm um grande potencial de crescimento: cosméticos, eletrônicos, moda e fast moving consumer goods [produtos de giro rápido, como bebidas, higiene e alimentos]. Nessa última categoria, percebemos a recorrência maior como um benefício e recentemente fechamos parceria com a P&G.

Cadastre-se na IMpulso e receba semanalmente um resumo das notícias que mexem com o seu bolso - de um jeito fácil de entender:

Do Zero Ao Topo: os segredos de dez startups brasileiras bilionárias, em um ebook para te inspirar a criar seu próprio unicórnio

# data[].attributes.attachment_link.title
O que falta para o comércio eletrônico brasileiro atingir um nível chinês, segundo o diretor do AliExpress no Brasil

# data[].attributes.attachment_link.description
Já tem mais de dez anos que o primeiro e-commerce internacional desembarcou na América Latina. O AliExpress, braço de comércio eletrônico transfronteiriço da gigante chinesa Alibaba ( BABA34), chegou ao Brasil em 2009. Desde então, acompanha o desenvolvimento local desse mercado.

# data[].attributes.headline
Índice de preços, inflação, estudos e pesquisas econômicas pela FGV IBRE - Instituto Brasileiro de Economia.  

# data[].attributes.subject
Índice de preços, inflação, estudos e pesquisas econômicas pela FGV IBRE - Instituto Brasileiro de Economia.  

# data[].attributes.body
https://portalibre.fgv.br/monitor-da-inflacao

# data[].attributes.attachment_link.readable_text
Nosso website coleta informações do seu dispositivo e da sua navegação por meio de cookies para permitir funcionalidades como: melhorar o funcionamento técnico das páginas, mensurar a audiência do website e oferecer produtos e serviços relevantes por meio de anúncios personalizados. Para saber mais sobre as informações e cookies que coletamos, acesse a nossa Política de Cookies e a nossa Política de Privacidade.

# data[].attributes.attachment_link.title
Luiz Tavares (Country Head no Rappi) e Paula Simões (CEO da ToDo Green) | Operações de Delivery no Pós-Pandemia

# data[].attributes.attachment_link.description
Nosso website coleta informações do seu dispositivo e da sua navegação por meio de cookies para permitir funcionalidades como: melhorar o funcionamento técnico das páginas, mensurar a audiência do website e oferecer produtos e serviços relevantes por meio de anúncios personalizados.

# data[].attributes.headline
10 principais tendências do Varejo para 2021 - as mudanças acompanham a evolução dos hábitos de consumo 

# data[].attributes.subject
10 principais tendências do Varejo para 2021 - as mudanças acompanham a evolução dos hábitos de consumo 

# data[].attributes.attachment_link.title
Tendências do varejo no Brasil para 2023

# data[].attributes.attachment_link.description
Omnicanalidade, sustentabilidade e metaverso: conheça essas e outras tendências do varejo no Brasil para ficar de olho em 2023!

# data[].attributes.attachment_link.readable_text
Foco em entregas ultrarrápidas de produtos de conveniência como alimentos, bebida e higiene em até 30 minutos, três novos centros de distribuições até dezembro e um segundo escritório na China são algumas das estratégias que a Americanas S.A. adotou para as vendas de fim de ano, que começam com a temporada da Black Friday.

A briga no varejo, agora, é para produto chegar à casa do cliente em horas e não mais em dias. Essa também é a estratégia de varejistas como Magalu e Amazon.

A empresa vai entregar neste ano, por meio de parceiros, produtos maiores, como televisões e geladeiras, nas favelas que atende no Rio e em São Paulo. E quer fechar o ano com 200 das 2.300 lojas já em formatos novos que integram as vendas on-line e físicas.

Quais são as tendências entre as maiores empresas do Brasil e do mundo? Assine a EXAME e saiba mais.

As ações sintetizam a tática que a empresa vem desenhando desde que uniu as operações da B2W (a plataforma on-line) e Lojas Americanas, em junho, e são uma prévia dos planos da companhia para o ano que vem.

Em sua primeira entrevista desde a união do grupo, o diretor de Relação com Investidores da Americanas S.A., Raoni Lapagesse, reforça que a prioridade agora é de entregas cada vez mais rápidas, especialmente, aquelas focadas nos itens de conveniência.

A disputa pela última milha, jargão usado no varejo para a última etapa no processo de entrega de uma mercadoria, agora se dará em questão de minutos. A competição no segmento de vendas on-line ganhou fôlego na pandemia, quando o brasileiro incorporou as compras pela internet ao cotidiano.

Como parte desta estratégia, a Americanas S.A. adquiriu a start-up capixaba Shipp, que faz entregas de alimentos e conveniência em até meia hora. Hoje, 15% das vendas da Americanas S.A. são feitas em até três horas e mais da metade, em menos de 24 horas.

- Temos metas agressivas. Alguns itens, como bebidas e alimentos, têm de ser entregues em menos de uma hora. Queremos crescer muito este modelo - diz o executivo.

Também para o fim do ano, a empresa vai começar a fazer entrega de produtos maiores, como geladeiras, fogão e televisores nas favelas que atende hoje: Rocinha e Vila Cruzeiro, no Rio, e Paraisópolis, Heliópolis e Cidade Júlia, em São Paulo. A etapa final da entrega é feita por 150 entregadores. São moradores das comunidades, através da parceria com a start-up de logística Favela Brasil Xpress e a ONG G10 Favelas.

Escritório na china

Para tornar sustentável a operação desta malha logística, a companhia abriu dois centros de distribuição (CDs) no primeiro semestre, no Rio e em Minas Gerais. Em outubro, foi aberto um em Curitiba (PR). Até o fim do ano, há planos de um Bahia e outro no Pará.

Lapagesse explica que os centros são essenciais para reduzir o custo do frete e agilizar as entregas. Estudo da empresa mostra que 80% dos clientes que compram on-line estão a uma média de cinco quilômetros de distância de uma unidade física.

Outra estratégia que a empresa está adotando é que as lojas também sirvam como minicentros de distribuição. Elas funcionam como base para retirada de pedidos de compras on-line da companhia. Das 2.300 lojas, até o fim do ano, 200 devem estar funcionando nesse modelo.

- A loja passa ter papel não só de venda. Isso ganhou relevância na pandemia. Se você estoca na loja perto do cliente, reduz pela metade o custo do frete - destaca o empresário.

A Americanas S.A. vai abrir um segundo escritório na China, desta vez na cidade de Shenzhen, próximo a Hong Kong até o fim do ano para aumentar a importação de produtos.

# data[].attributes.attachment_link.title
Americanas cria centros de distribuição e reforça entrega em até meia hora | Exame

# data[].attributes.attachment_link.description
Foco em entregas ultrarrápidas de produtos de conveniência como alimentos, bebida e higiene em até 30 minutos, três novos centros de distribuições até dezembro e um segundo escritório na China são algumas das estratégias que a Americanas S.A. adotou para as vendas de fim de ano, que começam com a temporada da Black Friday.

# data[].attributes.body
Contribuição do Rodrigo (Turma 1) sobre a discussão de Hipermercados e Atacarejos!

# data[].attributes.attachment_link.readable_text
Por Estadão Conteúdo Publicado em 21/10/2021 21:02 | Última atualização em 25/10/2021 11:24 Tempo de Leitura: 5 min de leitura

A loja do hipermercado Carrefour do Shopping Iguatemi de Campinas - cidade de 1,2 milhão de habitantes do interior de São Paulo - não parou de encolher nos últimos anos. Primeiro, parte do prédio passou a ser usada para abrigar uma loja da TokStok. Outra virou uma concessionária de motos. "Só faço compras aqui porque eles abonam o estacionamento do shopping. Então vale a pena. Compra de casa, mesmo, eu faço em atacado", diz a professora Laura Almeida, moradora da cidade, ao Estadão.

O caso dessa loja não é isolado. De forma geral, os hipermercados vêm sumindo dos grandes centros. Na semana passada o Grupo Pão de Açúcar anunciou que vai desativar a marca Extra Hiper - que tinha 103 lojas, das quais 71 vão virar atacarejos do Assaí e as demais vão ser transformadas em supermercados. Das lojas a serem desativadas, mais da metade fica em municípios com mais de meio milhão de habitantes, enquanto 25 estão na capital paulista.

Invista com o maior banco de investimentos da América Latina. Abra sua conta no BTG Pactual digital

O consultor Olegário Araújo, da Inteligência 360, vê o movimento com clareza. "Nos grandes centros, os hípers não têm mais relevância." Segundo ele, porém, eles ainda são muito apreciados em cidades menores. Segundo a Associação Brasileira de Supermercados (Abras), o número de hipermercados no País ainda cresce: em 2020, eram 91 unidades no Brasil, número que mais do que dobrou, para 188, neste ano.

Tempo e dinheiro

De acordo com especialistas, o hipermercado perdeu espaço nas grandes cidades porque não atende nem à busca por conveniência - já que fazer compra em um híper demanda tempo - nem por economia já que os preços nessas lojas são de mais altos do que os dos atacarejos.

"Os preços nos atacarejos são de 10% a 15% menores (do que nos hípers). Por isso, o consumidor já estava dando preferência para eles. A ideia era gastar menos para sobrar dinheiro para outros gastos. Agora, com a inflação de volta, ele vai por necessidade mesmo", diz o consultor Eugenio Foganholo, diretor da Mixxer.

A Horus Inteligência de Mercado faz um raio x do varejo alimentar, analisando mensalmente mais de 40 milhões de notas fiscais emitidas nos caixas. De janeiro a setembro deste ano, os consumidores passaram a comprar mais produtos nos atacarejos: a média foi de 26 itens, em janeiro, para 30, no mês passado. Nos hípers, essa média ficou estacionada na casa de 9 produtos, no mesmo período.

"As pessoas pagam mais barato nos atacarejos e acabam levando mais quantidade. Por isso, o gasto médio nesse canal de vendas subiu", diz Luíza Zacharias, diretora de novos negócios da Hórus.

Origem

Criados nos EUA, os hipermercados tinham a missão de vender muito e barato. Ao contrário dos supermercados - que costumam ter à venda de 10 mil a 20 mil itens -, os hípers se concentravam em poucos produtos para negociar bons descontos com fornecedores. Até hoje essa é a formula do gigante americano Cotsco, que se concentra em 3,5 mil mercadorias.

No Brasil, isso funcionou bem nos anos 1990, segundo Marcos Escudeiro, que durante 40 anos foi executivo de redes de varejo como Carrefour e GPA e hoje atua como conselheiro. "A gente sacrificava as margens para ganhar no volume", explica o executivo.

O erro, segundo Escudeiro, foi a tentativa dos hípers de se sofisticarem, ampliando o mix. Passaram a oferecer eletrodomésticos, eletrônicos - e até móveis. E se tornaram uma espécie de loja de departamentos sem glamour. O mix de produtos saltou para mais de 10 mil itens, e negociar descontos ficou mais difícil. Conclusão: o hipermercado foi gradativamente encarecendo. E o cliente, afastando-se.

O consumidor, então, procurou uma saída para achar preços mais baixos. Em meados de 2010, migrou para os atacarejos - que à época ainda atendiam, sobretudo, pequenos comerciantes.

Rumo ao interior

Empresas como a paranaense Irmãos Muffato, a quarta maior rede varejista alimentar do País, segundo a Abras, concentra 43 de suas 48 lojas Super Muffato em cidades com menos de 600 mil habitantes - à exceção de cinco unidades em Curitiba.

Com essa estratégia, o faturamento da rede cresceu 20,2%, para R$ 9 bilhões, em 2020. "São os heróis locais. Para as pequenas cidades, se não for no híper, ele não encontra o que quer comprar", diz Araújo, ex-Carrefour e GPA.

Maior rede no segmento, o Carrefour tem 721 lojas - 100 no formato híper. Em março, a rede francesa comprou 387 lojas das marcas Big, anteriormente do Walmart. O Carrefour ainda não divulgou a estratégia para essas unidades. Embora a rede não possa se manifestar sobre o tema, ainda em apreciação no Conselho Administrativo de Defesa Econômica (Cade), a aposta do mercado é que essas lojas sejam usadas para expandir o Atacadão.

Os atacados e atacarejos ainda têm presença mais discreta no interior, onde a rentabilidade dos hipermercados é maior. "Mas isso vai durar pouco", avisa Ricardo Roldão, dono da rede atacadista que leva seu sobrenome e tem 37 unidades, sendo a maior parte delas na Grande São Paulo.

# data[].attributes.attachment_link.title
Fim do Extra representa a despedida dos hipermercados? | Exame

# data[].attributes.attachment_link.description
A marca Extra Hiper tinha 103 lojas, das quais 71 vão virar atacarejos do Assaí e as demais vão ser transformadas em supermercados

# data[].attributes.attachment_caption
Inovando na logística: a trajetória da startup CargoX

# data[].attributes.headline
Tecnologia melhorando a localização de frete/envio de cargas

# data[].attributes.subject
Tecnologia melhorando a localização de frete/envio de cargas

# data[].attributes.body
Pessoal fiz uma pergunta no nosso MARAVILHOSO grupo de whatsapp porque estou com uma demanda no trabalho. O amigo Renato Cavalheiro me indicou a solução da start up Cargo X.

Uma solução interessante para distriçao de cargas através de motoristas autónomos ou melhor utilização de fretes de retorno.

# data[].attributes.attachment_link.title
Inovando na logística: a trajetória da startup CargoX

# data[].attributes.body
Magalu - de Farm a Hering - discussão levantada na Live Class 2 - T02 (Isabele Correa)

# data[].attributes.attachment_link.readable_text
O Magazine Luiza vai ampliar seus investimentos no mercado da moda. A companhia, que está desenvolvendo uma marca própria, passa a contar com um espaço exclusivo dedicado à venda de roupas, acessórios e calçados dentro do seu aplicativo.

Com o nome de "Mundo Moda", a área reunirá cerca de 3,5 milhões de itens, segundo a empresa. Estarão à disposição do público produtos de marcas como Colcci, Farm, Hering e Santa Lolla, além de itens de 300 fábricas e mais de 20 mil parceiros de todo o país.

Além da expansão da quantidade de produtos no app, a empresa afirma que a novidade inclui a modernização na navegação dentro do aplicativo, com o objetivo de melhorar a experiência do consumidor.

Tais mudanças incluem fotos maiores, recomendações customizadas e novos filtros de buscas e seções, além de uma vitrine virtual e especialistas dedicados a consultoria de estilos e dúvidas dos consumidores.

"Nossa maior fortaleza para o projeto é a compreensão de que moda é encontro de corpos, de estilos e mais. É encontro com o consumidor, marcas, fábricas e sellers. O conceito da campanha está em linha com a nossa estratégia de ser uma plataforma digital com calor humano", declara Ana Paula Rodrigues, diretora de marketing do Magazine Luiza.

A campanha de publicidade de "Mundo Moda" será estrelada pelas cantoras Liniker e Gaby Amarantos, além da modelo Carol Trentini. O lançamento da vertical conta com o apoio das consultorias KM Studio e La Baraque Creative, além da agência Ogilvy.

Confira o comercial:

Além disso, a ação de lançamento contará com a participação de influenciadores, como Magá Moura, Tô de Crespa, Luiza Brasil e Tha Bufrem, e de empresas que venderão produtos no aplicativo.

Hoje (5), mais de 30 marcas parceiras, como Colcci, Cavalera, Polo, Hering e Reserva, publicarão uma foto da Lu, influenciadora virtual do Magazine Luiza, usando uma peça exclusiva com o logo da marca.

# data[].attributes.attachment_link.title
Magalu lança área para moda em site e app e terá marca própria de roupa

# data[].attributes.attachment_link.description
O Magazine Luiza vai ampliar seus investimentos no mercado da moda. A companhia, que está desenvolvendo uma marca própria, passa a contar com um espaço exclusivo dedicado à venda de roupas, acessórios e calçados dentro do seu aplicativo. Com o nome de "Mundo Moda", a área reunirá cerca de 3,5 milhões de itens, segundo a empresa.

# data[].attributes.body
Prof. segue o app que falei na nossa primeira live.

# data[].attributes.attachment_link.readable_text
O Facily ( Android | iOS) é uma plataforma de social commerce que permite realizar compras em grupo para produtos de mercado, hortifrúti, pet shops e eletrônicos. Ao realizar uma compra em grupo, é possível pagar mais barato pelos itens e combinar o recebimento nos pontos de retirada cadastrados na plataforma.

A criação dos grupos é gratuita, e o link de acesso pode ser compartilhado rapidamente pelo WhatsApp ou outros aplicativos de mensagens. Pelo app, também é possível receber "Moedas Ouro" durante os pedidos, utilizá-las para receber descontos e participar de sorteios de brindes. Quer saber mais sobre o aplicativo? Veja como funciona e como criar o seu grupo para dividir compras!

Facily: como funciona

O Facily conecta clientes e comerciantes na mesma plataforma para compras em grupo. Dessa forma, consegue disponibilizar produtos a preço de atacado, com valor reduzido em comparação a outras plataformas. Não há uma rede específica de fornecedores: proprietários de estabelecimentos em todo o país podem vender produtos na plataforma após cadastro.

Após selecionar os seus itens desejados, é necessário prosseguir para a criação do grupo. Cadastre um endereço, escolha o local de retirada mais próximo e, por fim, selecione uma forma de pagamento. Em seguida, o seu grupo de compras será criado e você poderá compartilhar o link de acesso com outras pessoas. Com a chegada de novas pessoas à compra, o valor mais baixo é garantido.

Existem duas modalidades para as compras coletivas no app: "Compre Junto" e "Super Grupo". Na primeira opção, é necessário criar grupos com duas a três pessoas e um prazo de até 2 dias para fechar o pedido. No segundo caso, os grupos podem ser criados com duas pessoas e a aprovação do pedido leva até 24 horas. Caso não consiga juntar o número mínimo de participantes nos prazos, a compra é cancelada.

Facily: formas de pagamento

As suas compras no aplicativo podem ser pagas por Pix, boleto bancário, transferência, depósito ou cartão de crédito cadastrado na plataforma. O Facily também oferece cupons de descontos, ofertas diárias e moedas virtuais adquiridas com o uso do app.

Facily: como criar um grupo e fazer um pedido

Passo 1: faça o download do app e crie uma conta na plataforma.

Cadastre-se no Facily (Imagem: André Magalhães/Captura de tela)

Passo 2: em seguida, informe seu endereço para localizar pontos de retirada próximos.

Insira um endereço no app (Imagem: André Magalhães/Captura de tela)

Passo 3: navegue na tela inicial do app para encontrar produtos. É possível utilizar a barra de pesquisa ou os ícones de filtros por categorias. Cada item exibe o preços para compras individuais ou em grupo.

Comece a escolher seus produtos (Imagem: André Magalhães/Captura de tela)

Passo 4: ao adicionar um produto ao carrinho, toque em "Criar Super Grupo" para iniciar o procedimento.

Crie um grupo para comprar com o valor reduzido (Imagem: André Magalhães/Captura de tela)

Passo 5: na tela seguinte, escolha um ponto de retirada, marque a forma de pagamento e insira dados pessoais solicitados. Toque em "Reservar pedido" para avançar.

Combine o local de retirada e a forma de pagamento (Imagem: André Magalhães/Captura de tela)

Passo 6: o seu grupo será criado pelo Facily. Na tela do pedido, é possível visualizar a lista de itens, prazo para completar a compra e ícones para compartilhar o acesso pelo WhatsApp ou pela sua lista de contatos.

Convide pessoas para o grupo (Imagem: André Magalhães/Captura de tela)

Após a confirmação do pedido, é necessário acompanhar as atualizações no app até o momento da retirada.
Este artigo não é um publieditorial. Tem caráter unicamente informativo e não isenta o leitor quanto ao dever de tomar conhecimento e compreender a integralidade dos termos de uso do serviço mencionado na matéria jornalística aqui publicada. O Canaltech não se responsabiliza pelas condições e alterações de uso dispostas por empresas, plataformas ou agentes externos, sendo certo que a utilização de serviços de terceiros por parte dos nossos leitores ocorre exclusivamente por sua conta e risco.
Fonte: Facily

# data[].attributes.attachment_link.description
O Facily ( Android | iOS) é uma plataforma de social commerce que permite realizar compras em grupo para produtos de mercado, hortifrúti, pet shops e eletrônicos. Ao realizar uma compra em grupo, é possível pagar mais barato pelos itens e combinar o recebimento nos pontos de retirada cadastrados na plataforma.

# data[].attributes.attachment_link.title
A CAPITAL DOS GALPÕES: Megadepósitos da economia online são vizinhos e abastecem bairros pobres de Cajamar (SP)

# data[].attributes.attachment_link.description
Acompanhe no UOL TAB reportagens, fotos e vídeos sobre tendências, comportamento, política e cultura em formatos inovadores.

# data[].attributes.body
Do slide 70 em diante temos dados sobre e-commerce no Brasil

# data[].attributes.attachment_link.readable_text
Description

All the data, statistics, and trends you need to make sense of digital in Brazil in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Brazil, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/

Transcript

1. 1. O R D E M E P R O G R E S S O ALL THE DATA, TRENDS, AND INSIGHTS YOU NEED TO HELP YOU UNDERSTAND HOW PEOPLE USE THE INTERNET, MOBILE, SOCIAL MEDIA, AND ECOMMERCE DIGITAL2021 BRAZIL

2. 2. ! Findings published in this report use the latest available data at the time of production. In order to provide the most accurate and up-to-date information, we have changed the sources we use to inform some of the numbers, and we have also changed the ways in which we calculate certain values. Consequently, various figures in this report will not be comparable with similar figures that we published in previous Global Digital Reports. Wherever such changes affect data in this report, we have included a  COMPARABILITY ADVISORY in the footnotes of each relevant slide, and in some cases we’ve also added an alert beneath the chart’s headline. In particular, please note that we no longer include data sourced from social media platforms in our internet user figures. As a result, the internet user numbers in this year’s reports may appear lower than those in previous reports, but this does not necessarily imply an actual drop in internet users. We have recalculated historical internet user figures in order to provide accurate growth figures in this year’s reports, but overall values will not be comparable with data published in previous reports in this series. Please also note that social media user numbers maynotrepresentuniqueindividuals,becausesomepeoplemaymanagemultiplesocialmediaaccounts,andbecause some active social media accounts may represent ‘non-human’ entities such as animals, groups and organisations, locations, and more. As a result, the figures we publish for social media users may exceed the figures we publish for internet users. This may seem counter-intuitive, but the numbers in such instances are not incorrect. Separating social media user numbers from internet user numbers in this way allows readers to make more informed choices, and enables them to use the data that has the greatest relevance to their needs. Please see the complete list of data sources at the end of this report for further details. IMPORTANT NOTES ON CHANGES TO DATA

3. 3. CLICK HERE TO READ OUR DIGITAL 2021 GLOBAL OVERVIEW REPORT, WITH CLOSE TO 300 PAGES OF ESSENTIAL CHARTS AND INSIGHTS FROM AROUND THE WORLD CLICK HERE TO READ OUR DIGITAL 2021 LOCAL COUNTRY HEADLINES REPORT, WITH ESSENTIAL DIGITAL OVERVIEWS FOR EVERY COUNTRY IN THE WORLD DIGITAL2021 THE LATEST INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE THE INTERNET, SOCIAL MEDIA, MOBILE DEVICES, AND ECOMMERCE GLOBAL OVERVIEW REPORT DIGITAL2021 ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD LOCAL COUNTRY HEADLINES

4. 4. GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NETHERLANDS ST. KITTS & NEVIS TAJIKISTAN DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NEW CALEDONIA ST. LUCIA TANZANIA ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW ZEALAND ST. MARTIN THAILAND AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NICARAGUA ST. PIERRE & MIQUELON TIMOR-LESTE ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NIGER ST. VINCENT & THE GRENADINES TOGO ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGERIA SAMOA TOKELAU ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIUE SAN MARINO TONGA AMERICAN SAMOA CABO VERDE ERITREA ICELAND MADAGASCAR NORFOLK IS. SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA ANDORRA CAMBODIA ESTONIA INDIA MALAWI NORTH MACEDONIA SAUDI ARABIA TRINIDAD & TOBAGO ANGOLA CAMEROON ESWATINI INDONESIA MALAYSIA NORTHERN MARIANA IS. SENEGAL TUNISIA ANGUILLA CANADA ETHIOPIA IRAN MALDIVES NORWAY SERBIA TURKEY ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALI OMAN SEYCHELLES TURKMENISTAN ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALTA PAKISTAN SIERRA LEONE TURKS & CAICOS IS. ARMENIA CHAD FIJI ISLE OF MAN MARSHALL IS. PALAU SINGAPORE TUVALU ARUBA CHILE FINLAND ISRAEL MARTINIQUE PALESTINE ST. MAARTEN UGANDA AUSTRALIA CHINA FRANCE ITALY MAURITANIA PANAMA SLOVAKIA UKRAINE AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITIUS PAPUA NEW GUINEA SLOVENIA U.A.E. AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAYOTTE PARAGUAY SOLOMON IS. U.K. BAHAMAS COLOMBIA GABON JERSEY MEXICO PERU SOMALIA U.S.A. BAHRAIN COMOROS GAMBIA JORDAN MICRONESIA PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS. BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MOLDOVA PITCAIRN IS. SOUTH SUDAN URUGUAY BARBADOS REP. OF CONGO GERMANY KENYA MONACO POLAND SPAIN UZBEKISTAN BELARUS COOK IS. GHANA KIRIBATI MONGOLIA PORTUGAL SRI LANKA VANUATU BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONTENEGRO PUERTO RICO SUDAN VATICAN BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTSERRAT QATAR SURINAME VENEZUELA BENIN CROATIA GREENLAND KOSOVO MOROCCO RÉUNION SVALBARD & JAN MAYEN VIETNAM BERMUDA CUBA GRENADA KUWAIT MOZAMBIQUE ROMANIA SWAZILAND WALLIS & FUTUNA BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MYANMAR RUSSIAN FEDERATION SWEDEN WESTERN SAHARA BOLIVIA CYPRUS GUAM LAOS NAMIBIA RWANDA SWITZERLAND YEMEN BONAIRE, ST. EUSTATIUS & SABA CZECHIA GUATEMALA LATVIA NAURU ST. BARTHÉLEMY SYRIA ZAMBIA BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NEPAL ST. HELENA TAIWAN ZIMBABWE CLICK THE LINKS BELOW TO ACCESS OUR FULL SUITE OF GLOBAL DIGITAL REPORTS

5. 5. GLOBAL HEADLINES

6. 6. 7 JAN 2021 SOURCES: THE U.N.; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY EARNINGS REPORTS; MEDIASCOPE. *ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE TO DATA PUBLISHED IN PREVIOUS REPORTS. SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. URBANISATION: vs. POPULATION: vs. POPULATION: vs. POPULATION: TOTAL POPULATION UNIQUE MOBILE PHONE USERS INTERNET USERS* ACTIVE SOCIAL MEDIA USERS* 7.83 5.22 4.66 4.20 BILLION BILLION BILLION BILLION 56.4% 66.6% 59.5% 53.6% GLOBAL DIGITAL HEADLINES ESSENTIAL HEADLINES FOR MOBILE, INTERNET, AND SOCIAL MEDIA USE AROUND THE WORLD INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS G L OBALDA T A H EADLINE S

7. 7. 8 JAN 2021 SOURCES: THE U.N.; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY EARNINGS REPORTS; MEDIASCOPE. *ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE TO DATA PUBLISHED IN PREVIOUS REPORTS. SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. JAN 2021 vs. JAN 2020 JAN 2021 vs. JAN 2020 JAN 2021 vs. JAN 2020 JAN 2021 vs. JAN 2020 TOTAL POPULATION UNIQUE MOBILE PHONE USERS INTERNET USERS* ACTIVE SOCIAL MEDIA USERS* +1.0% +1.8% +7.3% +13.2% +81 MILLION +93 MILLION +316 MILLION +490 MILLION GLOBAL DIGITAL GROWTH THE YEAR-ON-YEAR CHANGE IN GLOBAL DIGITAL ADOPTION INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS G L OBALDA T A H EADLINE S

8. 8. OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 9 JAN 2021 SOURCES: KEPIOS (JAN 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE U.N. ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS REPORTS. NOTES: PERCENTAGES REPRESENT SHARE OF TOTAL POPULATION. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. 71% 69% 68% 42% 57% 74% 62% 24% 26% 42% 56% 82% 86% 93% 96% 72% 62% 67% 90% NUMBER OF INTERNET USERS IN EACH REGION COMPARED TO TOTAL POPULATION INTERNET USERS vs. TOTAL POPULATION ! INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS G L OBALDA T A H EADLINE S

9. 9. OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 10 JAN 2021 SOURCES: KEPIOS (JAN 2021), BASED ON DATA FROM: COMPANY EARNINGS ANNOUNCEMENTS; PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; CNNIC; CAFEBAZAAR; OCDH. *ADVISORY: “USERS” MAY NOT REPRESENT UNIQUE INDIVIDUALS, SO FIGURES MAY EXCEED INTERNET PENETRATION VALUES. NOTES: DIFFERENCES IN DATA AVAILABILITY MEAN REGIONAL FIGURES MAY NOT CORRELATE WITH GLOBAL TOTALS. REGIONS AS PER THE U.N. GEOSCHEME.  COMPARABILITY ADVISORY: DATA ARE NOT COMPARABLE WITH PREVIOUS REPORTS. 64% 69% 66% 31% 28% 60% 41% 10% 8% 16% 45% 65% 72% 79% 79% 72% 51% 71% 74% NUMBER OF ACTIVE SOCIAL MEDIA USERS* IN EACH REGION COMPARED TO TOTAL POPULATION SOCIAL MEDIA USERS vs. TOTAL POPULATION ! THIS CHART INCLUDES DATA FROM NEW SOURCES, SO VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS G L OBALDA T A H EADLINE S

10. 10. 11 JAN 2021 SOURCES: KEPIOS ANALYSIS (JAN 2021), BASED ON DATA PUBLISHED IN: (1) COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; (2) PLATFORMS’ SELF-SERVICE AD TOOLS. *NOTES: PLATFORMS IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER NUMBERS IN THE PAST 12 MONTHS, SO FIGURES WILL BE LESS RELIABLE. (**) FIGURE FOR DOUYIN USES THE REPORTED DAILY ACTIVE USER FIGURE, SO MONTHLY ACTIVE USER FIGURE IS LIKELY HIGHER. 2,740 2,291 2,000 1,300 1,221 1,213 689 617 600 511 500 498 481 442 430 353 300 FACEBOOK1 YOUTUBE2 WHATSAPP1 FB MESSENGER1 * INSTAGRAM2 WEIXIN / WECHAT1 TIKTOK1 QQ1 DOUYIN1 ** SINA WEIBO1 TELEGRAM1 SNAPCHAT2 KUAISHOU1 PINTEREST1 REDDIT1 * TWITTER2 QUORA1 * DATA UPDATED TO: 25 JANUARY 2021 THE LATEST GLOBAL ACTIVE USER FIGURES (IN MILLIONS) FOR A SELECTION OF THE WORLD’S TOP SOCIAL MEDIA PLATFORMS* THE WORLD’S MOST-USED SOCIAL PLATFORMS G L OBALDA T A H EADLINE S

11. 11. OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 12 JAN 2021 SOURCES: GSMA INTELLIGENCE (JAN 2021); POPULATION DATA FROM THE UNITED NATIONS AND U.S. CENSUS BUREAU (ACCESSED JAN 2021).  COMPARABILITY ADVISORY: BASE CHANGES. DATA MAY NOT BE COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. 106% 132% 115% 85% 98% 98% 163% 62% 55% 96% 100% 146% 125% 118% 113% 103% 77% 97% 106% NUMBER OF MOBILE CONNECTIONS IN EACH REGION COMPARED TO TOTAL POPULATION MOBILE CONNECTIONS vs. TOTAL POPULATION G L OBALDA T A H EADLINE S

12. 12. 13 JAN 2021 SOURCE: APP ANNIE (JAN 2021). SEE STATEOFMOBILE2021.COM FOR MORE DETAILS. NOTE: RANKINGS BASED ON ACTIVE INSTALLS ACROSS IPHONE AND ANDROID PHONE DEVICES, EXCLUDING CHINA. # GAME NAME COMPANY # APP NAME COMPANY RANKING OF MOBILE GAMES BY MONTHLY ACTIVE USERS RANKING OF MOBILE APPS BY MONTHLY ACTIVE USERS 01 PUBG MOBILE TENCENT 02 CANDY CRUSH SAGA ACTIVISION BLIZZARD 03 LUDO KING GAMETION 04 AMONG US! INNER SLOTH 05 FREE FIRE SEA 06 ROBLOX ROBLOX 07 CALL OF DUTY: MOBILE ACTIVISION BLIZZARD 08 SUBWAY SURFERS KILOO 09 MINECRAFT POCKET EDITION MOJANG 10 POKÉMON GO NIANTIC 01 FACEBOOK FACEBOOK 02 WHATSAPP FACEBOOK 03 FACEBOOK MESSENGER FACEBOOK 04 INSTAGRAM FACEBOOK 05 AMAZON AMAZON 06 TWITTER TWITTER 07 NETFLIX NETFLIX 08 TIKTOK BYTEDANCE 09 SPOTIFY SPOTIFY 10 SNAPCHAT SNAP GLOBAL (EX. CHINA) RANKINGS OF TOP MOBILE APPS AND GAMES BY MONTHLY ACTIVE USERS IN 2020 MOBILE APP RANKINGS: ACTIVE USERS G L OBALDA T A H EADLINE S

13. 13. 14 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY (ANY DEVICE) VISITED AN ONLINE RETAIL SITE OR STORE (ANY DEVICE) USED A SHOPPING APP ON A MOBILE PHONE OR ON A TABLET PURCHASED A PRODUCT ONLINE (ANY DEVICE) PURCHASED A PRODUCT ONLINE VIA A MOBILE PHONE 81.5% 90.4% 69.4% 76.8% 55.4% PERCENTAGE OF GLOBAL INTERNET USERS AGED 16 TO 64 THAT REPORTS PERFORMING EACH ACTIVITY IN THE PAST MONTH GLOBAL ECOMMERCE ACTIVITY OVERVIEW G L OBALDA T A H EADLINE S

14. 14. 15 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 33.9% 32.6% 29.4% 28.2% 27.6% 26.0% 25.3% 24.4% 24.2% 24.0% SEARCH ENGINES ADS ON TELEVISION WORD-OF-MOUTH RECOMMENDATIONS ADS ON SOCIAL MEDIA BRAND OR PRODUCT WEBSITES ONLINE RETAIL WEBSITES ADS ON WEBSITES RECOMMENDATIONS OR COMMENTS ON SOCIAL MEDIA TV SHOWS OR FILMS CONSUMER REVIEW WEBSITES PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT DISCOVERS NEW BRANDS AND PRODUCTS THROUGH EACH CHANNEL SOURCES OF NEW BRAND DISCOVERY G L OBALDA T A H EADLINE S

15. 15. O R D E M E P R O G R E S S O BRAZIL

16. 16. 17 JAN 2021 SOURCES: THE U.N.; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; OCDH; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY EARNINGS REPORTS; MEDIASCOPE; CAFEBAZAAR.  COMPARABILITY ADVISORY: SOURCE CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO DATA ARE NOT COMPARABLE WITH PREVIOUS REPORTS. SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS, SO MAY EXCEED INTERNET USER NUMBERS. URBANISATION: vs. POPULATION: vs. POPULATION: vs. POPULATION: TOTAL POPULATION MOBILE CONNECTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS 213.3 205.4 160.0 150.0 MILLION MILLION MILLION MILLION 87.2% 96.3% 75.0% 70.3% O R D E M E P R O G R E S S O BRAZIL ESSENTIAL HEADLINES FOR MOBILE, INTERNET, AND SOCIAL MEDIA USE CHANGES TO DATA SOURCES FOR INTERNET USERS AND SOCIAL MEDIA USERS MEAN THAT VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS ! BRAZIL

17. 17. 18 JAN 2021 SOURCES: THE U.N.; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; OCDH; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY EARNINGS REPORTS; MEDIASCOPE; CAFEBAZAAR.  COMPARABILITY ADVISORY: SOURCE CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO DATA ARE NOT COMPARABLE WITH PREVIOUS REPORTS. SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS, SO MAY EXCEED INTERNET USER NUMBERS. JAN 2021 vs. JAN 2020 JAN 2021 vs. JAN 2020 JAN 2021 vs. JAN 2020 JAN 2021 vs. JAN 2020 TOTAL POPULATION MOBILE CONNECTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS +0.7% -1.3% +6.4% +7.1% +1.5 MILLION -2.7 MILLION +9.6 MILLION +10 MILLION O R D E M E P R O G R E S S O BRAZIL ANNUAL DIGITAL GROWTH THE YEAR-ON-YEAR CHANGE IN KEY INDICATORS OF DIGITAL ADOPTION CHANGES TO DATA SOURCES FOR INTERNET USERS AND SOCIAL MEDIA USERS MEAN THAT VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS !

18. 18. 19 JAN 2021 SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED BY: THE UNITED NATIONS; THE U.S. CENSUS BUREAU; THE WORLD BANK; UNESCO; UNICEF; THE CIA WORLD FACTBOOK; PEW RESEARCH; INDEXMUNDI; PHRASEBASE; ETHNOLOGUE (ALL ACCESSED JAN 2021). NOTE: THE UNITED NATIONS DOES NOT PUBLISH POPULATION DATA FOR GENDERS OTHER THAN ‘FEMALE’ OR ‘MALE’. URBANISATION OF POPULATION POPULATION DENSITY (PEOPLE PER KM2 ) OVERALL LITERACY (ADULTS AGED 15+) FEMALE LITERACY (ADULTS AGED 15+) MALE LITERACY (ADULTS AGED 15+) TOTAL POPULATION FEMALE POPULATION MALE POPULATION ANNUAL CHANGE IN TOTAL POPULATION MEDIAN AGE 87.2% 25.5 93.2% 93.4% 93.0% 213.3 50.9% 49.1% +0.7% 33.7 MILLION O R D E M E P R O G R E S S O BRAZIL POPULATION DEMOGRAPHICS AND OTHER KEY INDICATORS POPULATION ESSENTIALS

19. 19. 20 JAN 2021 SOURCES: THE UNITED NATIONS; THE U.S. CENSUS BUREAU (LATEST DATA AVAILABLE IN JAN 2021). 18+ 13+ TOTAL POPULATION POPULATION AGED 13 AND ABOVE POPULATION AGED 18 AND ABOVE POPULATION AGED 16 TO 64 213.3 82.2% 75.0% 68.2% MILLION 175.4 MILLION 159.9 MILLION 145.5 MILLION O R D E M E P R O G R E S S O BRAZIL THE TOTAL NUMBER OF PEOPLE WITHIN EACH AGE GROUP POPULATION BY AGE GROUP

20. 20. 21 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. TV STREAMING STICK OR DEVICE GAMES CONSOLE SMART HOME DEVICE SMART WATCH OR WRISTBAND VIRTUAL REALITY DEVICE MOBILE PHONE (ANY TYPE) SMART PHONE NON-SMARTPHONE MOBILE PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE 27.0% 33.3% 5.5% 18.1% 3.9% 98.7% 98.5% 8.6% 71.6% 32.6% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT OWNS EACH KIND OF DEVICE DEVICE OWNERSHIP

21. 21. 22 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTES: CONSUMPTION OF DIFFERENT MEDIA MAY OCCUR CONCURRENTLY. TELEVISION INCLUDES BROADCAST (LINEAR) TELEVISION AND CONTENT DELIVERED VIA STREAMING AND VIDEO-ON-DEMAND SERVICES. PRESS INCLUDES ONLINE AS WELL AS PHYSICAL PRINT MEDIA. BROADCAST RADIO DOES NOT INCLUDE INTERNET RADIO. TIME SPENT LISTENING TO MUSIC STREAMING SERVICES TIME SPENT LISTENING TO BROADCAST RADIO TIME SPENT LISTENING TO PODCASTS TIME SPENT PLAYING VIDEO GAMES ON A GAMES CONSOLE TIME SPENT USING THE INTERNET (ALL DEVICES) TIME SPENT WATCHING TELEVISION (BROADCAST AND STREAMING) TIME SPENT USING SOCIAL MEDIA TIME SPENT READING PRESS MEDIA (ONLINE AND PHYSICAL PRINT) 1H 52M 0H 57M 0H 51M 1H 17M 10H 08M 4H 02M 3H 42M 3H 13M O R D E M E P R O G R E S S O BRAZIL DAILY TIME SPENT ON MEDIA THE AVERAGE DAILY TIME* THAT INTERNET USERS AGED 16 TO 64 SPEND ON DIFFERENT KINDS OF MEDIA AND DEVICES

22. 22. INTERNET USE

23. 23. 24 JAN 2021 SOURCES: KEPIOS (JAN 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE UNITED NATIONS. DATA FOR TIME SPENT AND MOBILE INTERNET SHARE FROM GWI (Q3 2020). SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS REPORTS. TOTAL NUMBER OF INTERNET USERS (ANY DEVICE) INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION ANNUAL CHANGE IN THE NUMBER OF INTERNET USERS AVERAGE DAILY TIME USERS AGED 16 TO 64 SPEND USING THE INTERNET PERCENTAGE OF USERS ACCESSING THE INTERNET VIA MOBILE DEVICES 160.0 75.0% +6.4% 10H 08M 96.1% MILLION +9.6 MILLION O R D E M E P R O G R E S S O BRAZIL KEY INDICATORS OF INTERNET ADOPTION AND USE OVERVIEW OF INTERNET USE ! USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS

24. 24. 25 JAN 2021 SOURCES: AS STATED ABOVE EACH ICON (ALL ACCESSED JAN 2021); POPULATION DATA VIA THE UNITED NATIONS AND LOCAL GOVERNMENT AUTHORITIES. *NOTE: FIGURE FOR CIA WORLD FACTBOOK COMPARES PUBLISHED INTERNET PENETRATION RATE WITH LATEST POPULATION DATA FROM THE U.N.  COMPARABILITY ADVISORY: THE HEADLINE FIGURE FOR INTERNET USERS CITED ELSEWHERE IN THIS REPORT INCLUDES DATA FROM SOURCES NOT FEATURED ON THIS SLIDE, AND MAY NOT MATCH ANY OF THE VALUES SHOWN HERE. vs. POPULATION: vs. POPULATION: vs. POPULATION: vs. POPULATION: ITU: INDIVIDUALS USING THE INTERNET CIA WORLD FACTBOOK: INTERNET USERS* INTERNET WORLD STATS: INTERNET USERS WORLD BANK: INDIVIDUALS USING THE INTERNET 150.2 143.9 149.1 143.9 MILLION MILLION MILLION MILLION 70.4% 67.5% 69.9% 67.5% O R D E M E P R O G R E S S O BRAZIL INDICATORS OF INTERNET ADOPTION PUBLISHED BY DIFFERENT SOURCES, OFFERED FOR REFERENCE AND PERSPECTIVE DIFFERENT PERSPECTIVES: INTERNET ADOPTION ! OUR HEADLINE VALUE FOR INTERNET USERS INCLUDES ADDITIONAL DATA SOURCES, AND MAY NOT MATCH ANY OF THE VALUES SHOWN ON THIS CHART

25. 25. 26 JAN 2021 SOURCES: KEPIOS (JAN 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE UNITED NATIONS. DATA FOR TIME SPENT AND MOBILE INTERNET SHARE FROM GWI (Q3 2020). SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS REPORTS. TOTAL NUMBER OF MOBILE INTERNET USERS (CELLULAR AND / OR WIFI) MOBILE INTERNET USERS AS A PERCENTAGE OF TOTAL INTERNET USERS SMARTPHONE INTERNET USERS AS A PERCENTAGE OF TOTAL INTERNET USERS FEATURE PHONE INTERNET USERS AS A PERCENTAGE OF TOTAL INTERNET USERS AVERAGE DAILY TIME USERS AGED 16 TO 64 SPEND USING MOBILE INTERNET 153.7 96.1% 95.0% 2.4% 5H 17M MILLION O R D E M E P R O G R E S S O BRAZIL USERS WHO ACCESS THE INTERNET VIA MOBILE PHONES MOBILE INTERNET USE ! USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS

26. 26. 27 JAN 2021 SOURCE: OOKLA (JAN 2021). FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS (IN MEGABITS PER SECOND) IN DECEMBER 2020, WITH COMPARISONS TO AVERAGE DOWNLOAD SPEEDS IN DECEMBER 2019. AVERAGE DOWNLOAD SPEED OF MOBILE INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF MOBILE INTERNET CONNECTIONS AVERAGE DOWNLOAD SPEED OF FIXED INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF FIXED INTERNET CONNECTIONS 29.26 +18.0% 78.10 +60.2% MBPS MBPS O R D E M E P R O G R E S S O BRAZIL AVERAGE DOWNLOAD SPEEDS FOR MOBILE AND FIXED INTERNET CONNECTIONS, WITH YEAR-ON-YEAR COMPARISONS INTERNET CONNECTION SPEEDS: OVERVIEW

27. 27. 28 JAN 2021 SOURCE: STATCOUNTER (ACCESSED JAN 2021). FIGURES REPRESENT EACH DEVICE’S SHARE OF WEB PAGES SERVED TO WEB BROWSERS ONLY. NOTES: FIGURES FOR DEVICE SHARE ARE FOR DECEMBER 2020; ANNUAL CHANGE FIGURES COMPARE MONTHLY SHARE VALUES FOR DECEMBER 2020 TO DECEMBER 2019. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). ‘BPS’ VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE IN SHARE VALUES. DEC 2020 vs. DEC 2019: DEC 2020 vs. DEC 2019: DEC 2020 vs. DEC 2019: DEC 2020 vs. DEC 2019: MOBILE PHONES LAPTOPS & DESKTOPS TABLET COMPUTERS OTHER DEVICES 51.0% 48.1% 0.8% 0.14% +63% -29% +39% +100% +1,974 BPS -2,002 BPS +21 BPS +7 BPS O R D E M E P R O G R E S S O BRAZIL EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS SHARE OF WEB TRAFFIC BY DEVICE THE FIGURES ON THIS CHART ARE BASED ON WEB TRAFFIC TO WEB BROWSERS ONLY, AND DO NOT INCLUDE DATA FOR OTHER ICT-RELATED ACTIVITIES !

28. 28. 29 JAN 2021 SOURCE: STATCOUNTER (ACCESSED JANUARY 2021), BASED ON VALUES FOR DECEMBER 2020. *NOTES: VALUES FOR MICROSOFT EDGE INCLUDE EDGE LEGACY. “Y-O-Y” FIGURES REPRESENT YEAR-ON-YEAR CHANGE, AND COMPARE MONTHLY SHARE VALUES FOR DECEMBER 2020 TO DECEMBER 2019. Y-O-Y CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). MICROSOFT EDGE* OPERA INTERNET EXPLORER OTHER CHROME SAFARI FIREFOX SAMSUNG INTERNET 3.1% 3.1% 0.4% 0.8% Y-O-Y: +168% Y-O-Y: -21% Y-O-Y: -64% Y-O-Y: +13% 79.5% 7.4% 2.7% 3.2% Y-O-Y: -3.5% Y-O-Y: +41% Y-O-Y: -31% Y-O-Y: +81% O R D E M E P R O G R E S S O BRAZIL BASED ON WEB PAGES SERVED TO WEB BROWSERS RUNNING ON ANY DEVICE SHARE OF WEB TRAFFIC BY BROWSER

29. 29. 30 JAN 2021 SOURCE: SEMRUSH (JAN 2021). FIGURES REPRESENT TRAFFIC FOR DECEMBER 2020. NOTES: “UNIQUE VISITS” REPRESENTS THE NUMBER OF DISTINCT ‘IDENTITIES’ ACCESSING EACH SITE, BUT MAY NOT REPRESENT UNIQUE INDIVIDUALS, AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN SITES. # WEBSITE TOTAL VISITS UNIQUE VISITS TIME PER VISIT PAGES PER VISIT # WEBSITE TOTAL VISITS UNIQUE VISITS TIME PER VISIT PAGES PER VISIT 11 INSTAGRAM.COM 272M 65.3M 17M 37S 4.79 12 LIVE.COM 260M 38.4M 6M 28S 4.48 13 AMERICANAS.COM.BR 216M 70.3M 7M 53S 3.48 14 CAIXA.GOV.BR 190M 47.8M 8M 47S 3.85 15 OLX.COM.BR 169M 37.6M 12M 30S 8.42 16 WHATSAPP.COM 134M 40.7M 21M 13S 1.72 17 PR.GOV.BR 130M 34.6M 10M 57S 4.60 18 AMPPROJECT.ORG 126M 8.81M 10M 27S 2.06 19 CORREIOS.COM.BR 125M 26.9M 6M 47S 3.77 20 TWITTER.COM 123M 33.6M 16M 17S 5.05 01 GOOGLE.COM 3.55B 149M 18M 32S 6.64 02 GLOBO.COM 1.25B 134M 15M 49S 3.22 03 UOL.COM.BR 853M 110M 15M 44S 3.75 04 FACEBOOK.COM 832M 116M 19M 11S 6.03 05 YOUTUBE.COM 743M 105M 28M 46S 3.85 06 GOOGLE.COM.BR 575M 57.7M 16M 05S 7.54 07 SP.GOV.BR 568M 149M 9M 03S 4.22 08 XVIDEOS.COM 561M 62.0M 16M 38S 9.63 09 MERCADOLIVRE.COM.BR 516M 99.9M 11M 49S 6.51 10 WIKIPEDIA.ORG 327M 88.6M 8M 21S 2.01 O R D E M E P R O G R E S S O BRAZIL RANKING OF TOP WEBSITES BASED ON TOTAL TRAFFIC VOLUME IN DECEMBER 2020, ACCORDING TO SEMRUSH TOP WEBSITES BY TRAFFIC (SEMRUSH)

30. 30. 31 JAN 2021 SOURCE: SEMRUSH (JAN 2021). NOTES: FIGURES REPRESENT WEBSITE TRAFFIC ONLY, AND DO NOT INCLUDE USE OF NATIVE MOBILE APPS. DEVICE SHARE BASED ON TOTAL WEBSITE TRAFFIC IN DECEMBER 2020. AGE AND GENDER SHARES BASED ON UNIQUE VISITORS AGED 18+ IN DECEMBER 2020. GENDER DATA ARE ONLY AVAILABLE FOR ‘FEMALE’ AND ‘MALE’ VISITORS, SO FIGURES SHOWN HERE REPRESENT SHARE OF THOSE GENDERS. ADVISORY: SOME WEBSITES IN THIS LIST MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN SITES. # WEBSITE MOBILE SHARE COMPUTER SHARE FEMALE SHARE MALE SHARE AGE 18-24 SHARE AGE 25-34 SHARE AGE 35-44 SHARE AGE 45-54 SHARE AGE 55-64 SHARE AGE 65+ SHARE 01 GOOGLE.COM 84.8% 15.3% 42.6% 57.4% 17.4% 32.0% 17.0% 12.9% 11.6% 9.1% 02 GLOBO.COM 83.8% 16.3% [N/A] [N/A] [N/A] [N/A] [N/A] [N/A] [N/A] [N/A] 03 UOL.COM.BR 81.2% 18.9% 52.2% 47.8% 20.4% 34.0% 19.6% 13.1% 8.2% 4.8% 04 FACEBOOK.COM 75.9% 24.1% 47.5% 52.5% 15.2% 28.6% 17.8% 14.5% 12.8% 11.1% 05 YOUTUBE.COM 35.4% 64.6% 41.4% 58.6% 19.3% 34.8% 16.7% 11.5% 9.4% 8.3% 06 GOOGLE.COM.BR 67.1% 32.9% 46.2% 53.8% 20.0% 34.2% 18.2% 12.1% 9.5% 6.0% 07 SP.GOV.BR 93.6% 6.4% [N/A] [N/A] [N/A] [N/A] [N/A] [N/A] [N/A] [N/A] 08 XVIDEOS.COM 89.7% 10.3% 11.5% 88.5% 15.7% 30.2% 16.6% 15.1% 10.9% 11.5% 09 MERCADOLIVRE.COM.BR 59.4% 40.6% 50.3% 49.7% 20.6% 34.8% 19.6% 13.2% 7.2% 4.6% 10 WIKIPEDIA.ORG 60.0% 40.0% 44.8% 55.2% 17.2% 31.4% 17.2% 12.9% 11.8% 9.5% O R D E M E P R O G R E S S O BRAZIL SHARE OF TOTAL WEBSITE TRAFFIC BY DEVICE, AND SHARE OF UNIQUE VISITORS AGED 18+ BY AGE AND GENDER (DECEMBER 2020) TRAFFIC SHARE BY DEVICE, AGE, AND GENDER

31. 31. 32 JAN 2021 SOURCE: SEMRUSH (JAN 2021). NOTES: PERCENTAGES REPRESENT THE SHARE OF TOTAL WEBSITE TRAFFIC IN DECEMBER 2020 THAT RESULTED FROM CLICKS ON LINKS POSTED TO EACH SOCIAL MEDIA PLATFORM. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN SITES. # WEBSITE TRAFFIC FROM FACEBOOK REFERRALS TRAFFIC FROM YOUTUBE REFERRALS TRAFFIC FROM INSTAGRAM REFERRALS TRAFFIC FROM TWITTER REFERRALS TRAFFIC FROM LINKEDIN REFERRALS TRAFFIC FROM PINTEREST REFERRALS TRAFFIC FROM REDDIT REFERRALS 01 GOOGLE.COM 1.66% 0.53% 0.34% 0.12% 0.04% 0.03% 0.02% 02 GLOBO.COM 1.83% 0.10% 0.27% 1.36% 0.04% 0.009% 0.010% 03 UOL.COM.BR 2.26% 0.13% 0.24% 2.10% 0.05% 0.008% 0.02% 04 FACEBOOK.COM 0.02% 0.56% 1.18% 0.21% 0.06% 0.03% 0.010% 05 YOUTUBE.COM 1.57% 0.69% 0.29% 0.42% 0.02% 0.01% 0.13% 06 GOOGLE.COM.BR 1.19% 0.28% 0.19% 0.06% 0.04% 0.03% 0.004% 07 SP.GOV.BR 1.30% 0.06% 0.13% 0.04% 0.03% 0.008% 0.001% 08 XVIDEOS.COM 0.72% 0.09% 0.19% 0.19% 0.01% 0.007% 0.02% 09 MERCADOLIVRE.COM.BR 1.20% 0.46% 0.12% 0.02% 0.009% 0.01% 0.002% 10 WIKIPEDIA.ORG 0.28% 0.10% 0.07% 0.09% 0.007% 0.009% 0.10% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF TOTAL WEBSITE VISITS RESULTING FROM REFERRALS FROM EACH SOCIAL PLATFORM IN DECEMBER 2020 WEBSITE TRAFFIC FROM SOCIAL REFERRALS

32. 32. 33 JAN 2021 SOURCE: SIMILARWEB (JAN 2021). FIGURES REPRESENT TRAFFIC FOR DECEMBER 2020. NOTE: “UNIQUE VISITS” REPRESENTS THE NUMBER OF DISTINCT ‘IDENTITIES’ ACCESSING EACH SITE, BUT MAY NOT REPRESENT UNIQUE INDIVIDUALS, AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN SITES. # WEBSITE TOTAL VISITS UNIQUE VISITS TIME PER VISIT PAGES PER VISIT # WEBSITE TOTAL VISITS UNIQUE VISITS TIME PER VISIT PAGES PER VISIT 11 TWITTER.COM 306M 45.8M 12M 23S 12.9 12 LIVE.COM 259M 29.2M 7M 45S 8.4 13 NETFLIX.COM 197M 22.5M 10M 25S 4.4 14 WIKIPEDIA.ORG 184M 53.9M 3M 24S 2.5 15 AMERICANAS.COM.BR 170M 67.4M 3M 32S 4.1 16 XNXX.COM 158M 25.3M 2M 54S 9.5 17 NOTICIASCONCURSOS.COM.BR 154M 68.0M 0M 02S 1.3 18 BET365.COM 152M 43.7M 4M 57S 2.9 19 OLX.COM.BR 150M 36.0M 8M 42S 9.6 20 YAHOO.COM 127M 29.1M 5M 52S 4.9 01 GOOGLE.COM 5.27B 173M 10M 08S 7.5 02 YOUTUBE.COM 1.83B 117M 22M 41S 10.7 03 FACEBOOK.COM 1.67B 140M 8M 37S 6.6 04 GLOBO.COM 883M 97.0M 6M 28S 2.8 05 INSTAGRAM.COM 673M 90.8M 7M 21S 10.7 06 UOL.COM.BR 652M 97.0M 6M 55S 3.8 07 XVIDEOS.COM 562M 57.5M 5M 32S 8.2 08 WHATSAPP.COM 511M 59.3M 3M 27S 1.5 09 GOOGLE.COM.BR 477M 40.5M 7M 48S 10.6 10 MERCADOLIVRE.COM.BR 332M 75.7M 7M 05S 8.2 O R D E M E P R O G R E S S O BRAZIL RANKING OF TOP WEBSITES BASED ON TOTAL TRAFFIC VOLUME IN DECEMBER 2020, ACCORDING TO SIMILARWEB TOP WEBSITES BY TRAFFIC (SIMILARWEB)

33. 33. 34 JAN 2021 SOURCE: ALEXA (JAN 2021). *NOTES: ‘ALEXA’ IS THE NAME OF AMAZON’S INSIGHTS ARM, AND DATA SHOWN HERE ARE NOT RESTRICTED TO ACTIVITIES ON ‘ALEXA’ VOICE PLATFORMS. VALUES FOR “TIME / DAY” AND “PAGES / DAY” REPRESENT ALEXA’S ESTIMATES OF AVERAGES FOR GLOBAL VISITORS, NOT JUST LOCAL MARKET VISITORS. “TIME / DAY” VALUES REPORTED IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. # WEBSITE TIME / DAY PAGES / DAY # WEBSITE TIME / DAY PAGES / DAY 01 GOOGLE.COM 15M 41S 17.02 02 YOUTUBE.COM 17M 23S 9.86 03 GOOGLE.COM.BR 4M 32S 4.15 04 LIVE.COM 5M 23S 5.43 05 METROPOLES.COM 1M 59S 1.60 06 GLOBO.COM 6M 35S 2.86 07 MERCADOLIVRE.COM.BR 7M 15S 6.73 08 UOL.COM.BR 5M 47S 2.72 09 YAHOO.COM 5M 08S 4.74 10 NETFLIX.COM 4M 26S 3.23 11 OTVFOCO.COM.BR 2M 03S 2.30 12 BET365.COM 2M 43S 1.88 13 RECLAMEAQUI.COM.BR 2M 50S 2.00 14 CAMPOGRANDENEWS.COM.BR 2M 25S 1.60 15 MSN.COM 3M 15S 2.73 16 AMAZON.COM.BR 4M 48S 4.91 17 ROBLOX.COM 16M 52S 8.83 18 CAIXA.GOV.BR 6M 10S 3.80 19 AMERICANAS.COM.BR 3M 50S 2.88 20 MICROSOFT.COM 4M 29S 3.32 O R D E M E P R O G R E S S O BRAZIL RANKING OF TOP WEBSITES BASED ON TOTAL TRAFFIC VOLUME IN DECEMBER 2020, ACCORDING TO ALEXA* TOP WEBSITES BY TRAFFIC (ALEXA)

34. 34. 35 JAN 2021 SOURCE: GOOGLE TRENDS (ACCESSED JAN 2021). NOTE: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE “INDEX” COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). # SEARCH QUERY INDEX # SEARCH QUERY INDEX 01 CLIMA 100 02 TEMPO 76 03 TRADUTOR 71 04 GOOGLE 71 05 FACEBOOK 65 06 WHATSAPP 52 07 YOUTUBE 48 08 GLOBO 43 09 PREVISÃO DO TEMPO 40 10 CAIXA 39 11 WHATSAPP WEB 30 12 INSTAGRAM 30 13 FLAMENGO 30 14 HOTMAIL 29 15 UOL 28 16 MERCADO LIVRE 28 17 FRASES 27 18 CORONAVIRUS 27 19 OLX 26 20 GOOGLE TRADUTOR 23 O R D E M E P R O G R E S S O BRAZIL THE MOST COMMON QUERIES THAT PEOPLE ENTERED INTO GOOGLE SEARCH BETWEEN 01 JANUARY AND 31 DECEMBER 2020 GOOGLE SEARCH: TOP QUERIES IN 2020

35. 35. 36 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTE: THE QUESTIONS INFORMING THESE DATA POINTS APPEAR IN DIFFERENT PARTS OF GWI’S SURVEY, SO FIGURES MAY NOT BE DIRECTLY COMPARABLE WITH ONE ANOTHER. USED A CONVENTIONAL SEARCH ENGINE IN THE PAST MONTH (ANY DEVICE) USED VOICE SEARCH OR VOICE COMMANDS IN THE PAST MONTH (ANY DEVICE) USE SOCIAL MEDIA AS A MAIN SOURCE WHEN RESEARCHING BRANDS (ANY DEVICE) USED IMAGE RECOGNITION TOOLS IN THE PAST MONTH (MOBILE DEVICES ONLY) 99.5% 40.2% 61.6% 60.5% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT USES EACH KIND OF TOOL OR PLATFORM* FOR ONLINE SEARCHES ONLINE SEARCH BEHAVIOURS

36. 36. 37 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. WATCH ONLINE VIDEOS WATCH VLOGS LISTEN TO MUSIC STREAMING SERVICES LISTEN TO ONLINE RADIO STATIONS LISTEN TO OR WATCH PODCASTS 98.8% 44.7% 78.5% 45.0% 44.4% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT CONSUMES EACH KIND OF CONTENT VIA THE INTERNET EACH MONTH ONLINE CONTENT ACTIVITIES

37. 37. 38 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. TABLET DEVICE HANDHELD GAMING DEVICE MEDIA STREAMING DEVICE VIRTUAL REALITY HEADSET ANY DEVICE SMARTPHONE LAPTOP OR DESKTOP GAMES CONSOLE 14.8% 9.3% 5.0% 4.2% 87.3% 76.7% 46.7% 40.9% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT PLAYS VIDEO GAMES ON EACH KIND OF DEVICE PLAYING VIDEO GAMES: DEVICE PERSPECTIVE

38. 38. 39 JAN 2021 SOURCE: STATISTA MARKET OUTLOOK FOR THE SMART HOME CATEGORY (ACCESSED JAN 2021). FIGURES REPRESENT ESTIMATES OF FULL-YEAR REVENUES FOR 2020, IN U.S. DOLLARS. SEE STATISTA.COM/OUTLOOK/DIGITAL-MARKETS FOR MORE DETAILS. *NOTES: THE “CONTROL AND CONNECTIVITY” SEGMENT INCLUDES HUBS AND INTERFACES FOR “INTELLIGENT HOME NETWORKS” (E.G. SMART SPEAKERS, CENTRAL CONTROL UNITS, SMART PLUGS, ETC.).  COMPARABILITY ADVISORY: BASE CHANGES. DATA NOT COMPARABLE WITH PREVIOUS REPORTS. VALUE OF SMART HOME SECURITY DEVICE MARKET VALUE OF SMART HOME ENTERTAINMENT DEVICE MARKET VALUE OF SMART HOME COMFORT & LIGHTING MARKET VALUE OF SMART HOME ENERGY MANAGEMENT MARKET NUMBER OF HOMES WITH SMART HOME DEVICES TOTAL ANNUAL VALUE OF SMART HOME DEVICES MARKET VALUE OF SMART HOME CONTROL & CONNECTIVITY DEVICE MARKET* VALUE OF SMART HOME APPLIANCES MARKET $118.7 $129.4 $34.44 $47.88 MILLION MILLION MILLION MILLION 4.25 $710.0 $94.47 $285.2 MILLION MILLION MILLION MILLION O R D E M E P R O G R E S S O BRAZIL VALUE OF THE MARKET FOR SMART HOME DEVICES, INCLUDING VALUES FOR DEVICE SUB-CATEGORIES (IN U.S. DOLLARS) OVERVIEW OF THE SMART HOME DEVICE MARKET ! REVISIONS TO HISTORICAL FIGURES MEAN VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS

39. 39. 40 JAN 2021 SOURCE: STATISTA MARKET OUTLOOK FOR THE SMART HOME CATEGORY (ACCESSED JAN 2021). FIGURES REPRESENT ESTIMATES OF FULL-YEAR REVENUE FOR 2020, IN U.S. DOLLARS. SEE STATISTA.COM FOR MORE DETAILS. *NOTES: “PENETRATION” REFERS TO THE NUMBER OF HOMES WITH SMART HOME DEVICES; “ARPU” REFERS TO AVERAGE REVENUE PER HOME WITH EACH KIND OF DEVICE. ARPU FOR SUB-CATEGORIES MAY EXCEED COMBINED ARPU DUE TO DIFFERENCES IN THE NUMBER OF HOMES.  COMPARABILITY ADVISORY: BASE CHANGES. ARPU*: SMART HOME SECURITY DEVICES ARPU*: SMART HOME ENTERTAINMENT DEVICES ARPU*: SMART HOME COMFORT & LIGHTING ARPU*: SMART HOME ENERGY MANAGEMENT PENETRATION OF SMART HOME DEVICES* ARPU*: COMBINED SPEND ON ALL SMART HOME DEVICES ARPU*: SMART HOME CONTROL & CONNECTIVITY DEVICES ARPU*: SMART HOME APPLIANCES $86 $75 $25 $41 6.2% $167 $86 $260 O R D E M E P R O G R E S S O BRAZIL AVERAGE ANNUAL SPEND ON SMART HOME DEVICES PER SMART HOME (IN U.S. DOLLARS) AVERAGE ANNUAL REVENUE PER SMART HOME ! REVISIONS TO HISTORICAL FIGURES MEAN VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS

40. 40. 41 JAN 2021 SOURCE: STATISTA MARKET OUTLOOK FOR THE SMART HOME CATEGORY (ACCESSED JAN 2021). SEE STATISTA.COM/OUTLOOK/DIGITAL-MARKETS FOR DETAILS. *NOTES: “PENETRATION” REFERS TO THE NUMBER OF HOMES WITH SMART HOME DEVICES. PENETRATION CHANGE FIGURES REPRESENT RELATIVE CHANGE IN PENETRATION VERSUS PREVIOUS YEAR’S FIGURES. “Y-O-Y VALUE CHANGE” FIGURES REPRESENT THE YEAR-ON-YEAR CHANGE IN ESTIMATES OF FULL-YEAR REVENUE FOR 2020 COMPARED WITH 2019.  COMPARABILITY ADVISORY: BASE CHANGES. Y-O-Y VALUE CHANGE: SMART HOME SECURITY DEVICE MARKET Y-O-Y VALUE CHANGE: SMART HOME ENTERTAINMENT DEVICE MARKET Y-O-Y VALUE CHANGE: SMART HOME COMFORT & LIGHTING MARKET Y-O-Y VALUE CHANGE: SMART HOME ENERGY MANAGEMENT MARKET ANNUAL CHANGE IN SMART HOME PENETRATION* Y-O-Y VALUE CHANGE: OVERALL SMART HOME DEVICES MARKET Y-O-Y VALUE CHANGE: SMART HOME CONTROL & CONNECTIVITY MARKET Y-O-Y VALUE CHANGE: SMART HOME APPLIANCES MARKET +35.7% +24.4% +34.2% +38.6% +15.1% +32.0% +36.3% +31.5% O R D E M E P R O G R E S S O BRAZIL YEAR-ON-YEAR CHANGE IN THE SIZE AND VALUE OF THE SMART HOME MARKET, WITH DETAIL FOR SUB-CATEGORIES SMART HOME MARKET: ANNUAL VALUE GROWTH ! REVISIONS TO HISTORICAL FIGURES MEAN VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS

41. 41. 42 JAN 2021 SOURCES: GWI (Q3 2020), EXCEPT (*) REUTERS INSTITUTE DIGITAL NEWS REPORT (2020 EDITION). GWI FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. REUTERS INSTITUTE DIGITAL NEWS REPORT FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF ADULTS AGED 18+. TRACKED SCREEN TIME OR SET TIME LIMITS FOR SOME APPS IN THE PAST MONTH EXPRESSED CONCERN ABOUT WHAT IS REAL OR FAKE ON THE INTERNET* EXPRESSED CONCERN ABOUT HOW COMPANIES USE PERSONAL DATA USED SOME FORM OF AD-BLOCKING TOOL IN THE PAST MONTH DELETED COOKIES FROM A WEB BROWSER IN THE PAST MONTH 24.3% 84.0% 50.7% 40.7% 55.2% O R D E M E P R O G R E S S O BRAZIL EXTENT TO WHICH ADULT INTERNET USERS* WORRY ABOUT THEIR DIGITAL PRIVACY AND ONLINE WELLBEING ONLINE PRIVACY AND WELLBEING SOME SURVEY QUESTIONS THAT INFORM THIS CHART HAVE CHANGED, SO VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS !

42. 42. SOCIAL MEDIA USE

43. 43. 44 JAN 2021 SOURCES: KEPIOS (JAN 2021), BASED ON EXTRAPOLATIONS OF DATA FROM: COMPANY EARNINGS ANNOUNCEMENTS AND MEDIA STATEMENTS; PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; CNNIC; MEDIASCOPE; CAFEBAZAAR; OCDH. *ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY EXCEED INTERNET USER NUMBERS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES AND HISTORICAL REVISIONS. DATA MAY NOT CORRELATE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS* SOCIAL MEDIA USERS AS A PERCENTAGE OF THE TOTAL POPULATION ANNUAL CHANGE IN THE NUMBER OF SOCIAL MEDIA USERS NUMBER OF SOCIAL MEDIA USERS ACCESSING VIA MOBILE PHONES PERCENTAGE OF TOTAL SOCIAL MEDIA USERS ACCESSING VIA MOBILE 150.0 70.3% +7.1% 148.2 98.8% MILLION +10 MILLION MILLION O R D E M E P R O G R E S S O BRAZIL USE OF SOCIAL NETWORKS AND MESSENGER SERVICES, WITH DETAIL FOR MOBILE SOCIAL MEDIA USE SOCIAL MEDIA USE ! DATA ARE NOT COMPARABLE WITH PREVIOUS REPORTS DUE TO CHANGES IN DATA SOURCES. USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.

44. 44. 45 JAN 2021 3.0% 10.5% 14.5% 11.2% 7.2% 4.6% 2.6% 2.6% 10.5% 13.8% 9.2% 5.4% 3.0% 1.7% SOURCE: EXTRAPOLATIONS OF DATA FROM SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS (JAN 2021). *NOTES: MOST SOCIAL MEDIA PLATFORMS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORIES: USERS MAY IDENTIFY BY DIFFERENT GENDERS AND / OR MISREPRESENT THEIR AGE ON SOCIAL MEDIA, WHICH MAY AFFECT THE COMPARABILITY OF SOCIAL MEDIA DATA vs. DEMOGRAPHIC DATA FROM OTHER SOURCES. “USERS” MAY NOT REPRESENT UNIQUE INDIVIDUALS. FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE 13 – 17 YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD O R D E M E P R O G R E S S O BRAZIL SHARE OF THE AUDIENCE THAT MARKETERS CAN REACH WITH ADVERTS ON SOCIAL MEDIA BY AGE GROUP AND GENDER* SOCIAL MEDIA: ADVERTISING AUDIENCE PROFILE

45. 45. 46 JAN 2021 SOURCE: GLOBALWEBINDEX (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTE: FIGURE FOR SOCIAL MEDIA ACCOUNTS MAY NOT INDICATE ACTIVE USE OF ALL ACCOUNTS EVERY MONTH. IN THIS CONTEXT, USING SOCIAL MEDIA FOR WORK PURPOSES INCLUDES PEOPLE WHO USE SOCIAL MEDIA TO NETWORK FOR WORK, AND / OR TO FOLLOW WORK CONTACTS, ENTREPRENEURS AND / OR BUSINESS PEOPLE. VISITED OR USED A SOCIAL NETWORK OR A MESSAGING SERVICE IN THE PAST MONTH ACTIVELY ENGAGED WITH OR CONTRIBUTED TO SOCIAL MEDIA IN THE PAST MONTH AVERAGE AMOUNT OF TIME PER DAY SPENT USING SOCIAL MEDIA AVERAGE NUMBER OF SOCIAL MEDIA ACCOUNTS PER INTERNET USER* PERCENTAGE OF INTERNET USERS THAT USES SOCIAL MEDIA FOR WORK PURPOSES* 99.9% 90.8% 3H 42M 9.8 59.0% O R D E M E P R O G R E S S O BRAZIL PERSPECTIVES ON HOW INTERNET USERS AGED 16 TO 64 ENGAGE WITH SOCIAL MEDIA SOCIAL MEDIA BEHAVIOURS

46. 46. 47 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. NOTE: FIGURES ON THIS CHART REPRESENT INTERNET USERS’ SELF-REPORTED SOCIAL MEDIA BEHAVIOURS, AND MAY NOT CORRELATE WITH THE FIGURES CITED ELSEWHERE IN THIS REPORT FOR EACH PLATFORM’S ADVERTISING AUDIENCE REACH, OR THE ACTIVE USER FIGURES PUBLISHED BY INDIVIDUAL SOCIAL MEDIA PLATFORMS. 96.4% 91.7% 89.8% 86.3% 68.5% 51.6% 47.9% 47.1% 42.6% 29.4% 28.8% 25.3% 22.5% 17.7% 16.6% 16.6% YOUTUBE WHATSAPP FACEBOOK INSTAGRAM FACEBOOK MESSENGER TWITTER TIKTOK PINTEREST LINKEDIN TELEGRAM SKYPE SNAPCHAT TWITCH TUMBLR BADOO REDDIT O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT HAS USED EACH PLATFORM IN THE PAST MONTH MOST-USED SOCIAL MEDIA PLATFORMS

47. 47. 48 JAN 2021 SOURCE: APP ANNIE (JAN 2021). SEE STATEOFMOBILE2021.COM FOR MORE DETAILS. *NOTE: RANK ORDER DETERMINED BY THE COMBINED AMOUNT OF TIME THAT ALL ANDROID USERS SPENT USING EACH MOBILE APP THROUGHOUT THE WHOLE OF 2020, COMPARED WITH OTHER MOBILE APPS IN EACH CATEGORY. HIGHER VALUES FOR “AVERAGE TIME PER USER” MAY APPEAR LOWER IN THE RANKINGS FOR APPS WITH FEWER OVERALL USERS. ADVISORIES: ONLY INCLUDES DATA FOR ANDROID PHONE DEVICES. DOES NOT INCLUDE NEWS APPS OR SPORTS STREAMING APPS. # VIDEO STREAMING APP AVE. TIME PER USER # SOCIAL MEDIA APP AVE. TIME PER USER TOP VIDEO STREAMING MOBILE APPS, RANKED BY CUMULATIVE TIME SPENT* TOP SOCIAL MEDIA MOBILE APPS, RANKED BY CUMULATIVE TIME SPENT* 01 YOUTUBE 26.3 HOURS / MONTH 02 NETFLIX 7.9 HOURS / MONTH 03 YOUTUBE GO 5.9 HOURS / MONTH 04 AMAZON PRIME VIDEO 3.2 HOURS / MONTH 05 YOUTUBE KIDS 7.0 HOURS / MONTH 01 WHATSAPP 30.3 HOURS / MONTH 02 FACEBOOK 15.6 HOURS / MONTH 03 INSTAGRAM 14.0 HOURS / MONTH 04 TIKTOK 14.0 HOURS / MONTH 05 TWITTER 6.4 HOURS / MONTH O R D E M E P R O G R E S S O BRAZIL TOP SOCIAL MEDIA AND VIDEO STREAMING APPS ON ANDROID PHONES, BASED ON TOTAL CUMULATIVE TIME SPENT IN 2020 TOP SOCIAL MEDIA AND STREAMING VIDEO APPS

48. 48. 49 JAN 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JAN 2021). *NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON FACEBOOK FACEBOOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK’S ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 130.0 74.1% 0% 53.5% 46.5% MILLION [UNCHANGED] O R D E M E P R O G R E S S O BRAZIL THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK FACEBOOK: AUDIENCE OVERVIEW

49. 49. 50 JAN 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JAN 2021). BASED ON FACEBOOK USERS AGED 18 AND ABOVE. PERCENTAGE OF FACEBOOK USERS ACCESSING VIA ANY KIND OF MOBILE PHONE PERCENTAGE OF FACEBOOK USERS ACCESSING VIA LAPTOP OR DESKTOP COMPUTERS ONLY PERCENTAGE OF FACEBOOK USERS ACCESSING VIA BOTH PHONES AND COMPUTERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PHONES ONLY 98.8% 1.2% 16.4% 82.4% O R D E M E P R O G R E S S O BRAZIL THE DEVICES THAT FACEBOOK USERS USE TO ACCESS THE PLATFORM FACEBOOK ACCESS BY DEVICE

50. 50. 51 JAN 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JAN 2021). NOTE: FIGURES REPRESENT MEDIAN VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE. FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADVERTS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 12 8 2 15 1 1 17 12 12 5 2 1 17 12 O R D E M E P R O G R E S S O BRAZIL THE NUMBER OF TIMES A ‘TYPICAL’ USER AGED 18+ PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ACTIVITY FREQUENCY

51. 51. 52 JAN 2021 SOURCES: KEPIOS ANALYSIS (JAN 2021), BASED ON DATA PUBLISHED IN GOOGLE’S SELF-SERVICE ADVERTISING TOOLS. *NOTES: GOOGLE’S TOOLS ONLY ALLOW ADVERTISERS TO TARGET ADS BY AGE FOR USERS AGED 18+, BUT THE FIGURES FOR “POTENTIAL AUDIENCE” INCLUDE USERS ACROSS ALL AGE GROUPS. GOOGLE’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘FEMALE’ OR ‘MALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE* THAT GOOGLE REPORTS CAN BE REACHED USING ADVERTS ON YOUTUBE YOUTUBE’S ADVERTISING AUDIENCE AGED 18+ COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT YOUTUBE REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT YOUTUBE REPORTS IS MALE* 127.0 64.7% 52.9% 47.1% MILLION O R D E M E P R O G R E S S O BRAZIL THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON YOUTUBE YOUTUBE: AUDIENCE OVERVIEW

52. 52. 53 JAN 2021 SOURCE: GOOGLE TRENDS (ACCESSED JAN 2021). NOTE: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE “INDEX” COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). # SEARCH QUERY INDEX # SEARCH QUERY INDEX 01 FILME 100 02 MC 72 03 FILMES 72 04 LIVE 58 05 MUSICA 56 06 FUNK 53 07 DESENHO 41 08 MUSICAS 33 09 MÚSICA 30 10 MINECRAFT 29 11 FILMES COMPLETOS DUBLADOS 28 12 JP 27 13 LIVE AO VIVO 25 14 GALINHA PINTADINHA 25 15 FREE FIRE 23 16 FELIPE NETO 22 17 LUCCAS NETO 20 18 JP E MARIA CLARA 17 19 GUSTTAVO LIMA 16 20 RENATO GARCIA 15 O R D E M E P R O G R E S S O BRAZIL USERS’ TOP SEARCH QUERIES ON YOUTUBE IN 2020 TOP YOUTUBE SEARCH QUERIES

53. 53. 54 JAN 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JAN 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON INSTAGRAM INSTAGRAM’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN INSTAGRAM’S ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT INSTAGRAM REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT INSTAGRAM REPORTS IS MALE* 99.00 56.4% +4.2% 58.2% 41.8% MILLION +4.0 MILLION O R D E M E P R O G R E S S O BRAZIL THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON INSTAGRAM INSTAGRAM: AUDIENCE OVERVIEW

54. 54. 55 JAN 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JAN 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORIES: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. SOME FACEBOOK MESSENGER ADVERTISING OPTIONS ARE CURRENTLY UNAVAILABLE IN SOME COUNTRIES, SO “POTENTIAL AUDIENCE” FIGURES MAY BE MUCH LOWER THAN TOTAL MONTHLY ACTIVE USERS. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 77.00 43.9% 53.9% 46.1% MILLION O R D E M E P R O G R E S S O BRAZIL THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER FACEBOOK MESSENGER: AUDIENCE OVERVIEW

55. 55. 56 JAN 2021 SOURCE: LINKEDIN’S SELF-SERVICE ADVERTISING TOOLS (JAN 2021). *NOTES: LINKEDIN’S TOOLS REPORT TOTAL MEMBERS, NOT MONTHLY ACTIVE USERS, SO DATA ON THIS CHART ARE NOT COMPARABLE WITH SIMILAR DATA POINTS FOR OTHER PLATFORMS. LINKEDIN DOES NOT REPORT AUDIENCE FIGURES FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. GENDER SHARE BASED ON AVAILABLE DATA. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT LINKEDIN REPORTS CAN BE REACHED WITH ADVERTS ON LINKEDIN LINKEDIN’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ QUARTER-ON- QUARTER CHANGE IN LINKEDIN’S ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT LINKEDIN REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT LINKEDIN REPORTS IS MALE* 45.00 28.1% 0% 47.5% 52.5% MILLION [UNCHANGED] O R D E M E P R O G R E S S O BRAZIL LINKEDIN: AUDIENCE OVERVIEW THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON LINKEDIN

56. 56. 57 JAN 2021 SOURCE: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JAN 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT FIGURES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT SNAP REPORTS CAN BE REACHED WITH ADVERTS ON SNAPCHAT SNAPCHAT’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN SNAPCHAT’S ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT SNAPCHAT REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT SNAPCHAT REPORTS IS MALE* 11.95 6.8% +6.7% 76.7% 21.3% MILLION +750 THOUSAND O R D E M E P R O G R E S S O BRAZIL SNAPCHAT: AUDIENCE OVERVIEW THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT

57. 57. 58 JAN 2021 SOURCE: TWITTER’S SELF-SERVICE ADVERTISING TOOLS (JAN 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTE: TWITTER DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. GENDER SHARE FIGURES EXTRAPOLATED FROM AVAILABLE DATA. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: LARGE BASE CHANGES. DATA REPORTED BY TWITTER’S SELF-SERVICE TOOLS ARE SUBJECT TO SIGNIFICANT FLUCTUATION. POTENTIAL AUDIENCE* THAT TWITTER REPORTS CAN BE REACHED WITH ADVERTS ON TWITTER TWITTER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN TWITTER’S ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT TWITTER REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TWITTER REPORTS IS MALE* 16.20 9.2% -2.7% 41.5% 58.5% MILLION -450 THOUSAND O R D E M E P R O G R E S S O BRAZIL TWITTER: AUDIENCE OVERVIEW THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON TWITTER

58. 58. MOBILE USE

59. 59. 60 JAN 2021 SOURCE: GSMA INTELLIGENCE (JAN 2021). NOTE: PERCENTAGES vs. POPULATION MAY EXCEED 100% DUE TO INDIVIDUAL USE OF MULTIPLE CONNECTIONS. TOTAL GLOBAL CONNECTIONS FIGURE QUOTED HERE DOES NOT INCLUDE IOT CELLULAR CONNECTIONS.  COMPARABILITY ADVISORY: BASE CHANGES. SOME FIGURES MAY NOT BE DIRECTLY COMPARABLE WITH DATA IN OUR PREVIOUS REPORTS. NUMBER OF MOBILE CONNECTIONS (EXCLUDING IOT) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PRE-PAID CONNECTIONS AS A PERCENTAGE OF ALL MOBILE CONNECTIONS POST-PAID CONNECTIONS AS A PERCENTAGE OF ALL MOBILE CONNECTIONS BROADBAND CONNECTIONS (3G-5G) AS A PERCENTAGE OF ALL MOBILE CONNECTIONS 205.4 96.3% 56.5% 43.5% 95.7% MILLION O R D E M E P R O G R E S S O BRAZIL OVERVIEW OF MOBILE CONNECTIONS WITH SHARE BY PAYMENT TYPE AND CONNECTION BANDWIDTH MOBILE CONNECTIONS BY TYPE

60. 60. 61 JAN 2021 SOURCE: GSMA INTELLIGENCE MOBILE CONNECTIVITY INDEX (ACCESSED JAN 2021). THE MOBILE CONNECTIVITY INDEX MEASURES THE PERFORMANCE OF DIFFERENT COUNTRIES AGAINST KEY ENABLERS OF MOBILE INTERNET ADOPTION. COUNTRIES ARE SCORED WITHIN A RANGE OF 0 TO 100 ACROSS A NUMBER OF INDICATORS, WITH A HIGHER SCORE REPRESENTING STRONGER PERFORMANCE IN DELIVERING MOBILE INTERNET CONNECTIVITY. FOR MORE INFORMATION, VISIT WWW.MOBILECONNECTIVITYINDEX.COM OVERALL COUNTRY INDEX SCORE MOBILE NETWORK INFRASTRUCTURE AFFORDABILITY OF DEVICES AND SERVICES CONSUMER READINESS AVAILABILITY OF RELEVANT CONTENT AND SERVICES 63.52 69.83 41.60 77.29 72.51 O R D E M E P R O G R E S S O BRAZIL GSMA INTELLIGENCE’S ASSESSMENT OF KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY MOBILE CONNECTIVITY INDEX

61. 61. 62 JAN 2021 SOURCE: STATCOUNTER (ACCESSED JAN 2021). FIGURES REPRESENT EACH OPERATING SYSTEM’S SHARE OF WEB PAGES SERVED TO WEB BROWSERS ONLY. SHARE FIGURES ARE FOR DECEMBER 2020. ANNUAL CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). *NOTE: FIGURES FOR SAMSUNG OS REFER ONLY TO THOSE DEVICES RUNNING OPERATING SYSTEMS DEVELOPED BY SAMSUNG (E.G. BADA AND TIZEN), AND DO NOT INCLUDE SAMSUNG DEVICES RUNNING ANDROID. SHARE OF WEB TRAFFIC ORIGINATING FROM ANDROID DEVICES SHARE OF WEB TRAFFIC ORIGINATING FROM APPLE IOS DEVICES SHARE OF WEB TRAFFIC ORIGINATING FROM KAI OS DEVICES SHARE OF WEB TRAFFIC ORIGINATING FROM SAMSUNG OS DEVICES* SHARE OF WEB TRAFFIC ORIGINATING FROM OTHER OS DEVICES DEC 2020 vs. DEC 2019: DEC 2020 vs. DEC 2019: DEC 2020 vs. DEC 2019: DEC 2020 vs. DEC 2019: DEC 2020 vs. DEC 2019: 85.8% 13.9% 0% 0.2% 0.06% -2.4% +19% [N/A] +122% -81% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF WEB PAGE REQUESTS ORIGINATING FROM MOBILE HANDSETS RUNNING DIFFERENT OPERATING SYSTEMS SHARE OF WEB TRAFFIC BY MOBILE OS

62. 62. 63 JAN 2021 SOURCE: APP ANNIE (JAN 2021). *NOTES: DATA FOR TIME SPENT REPRESENTS COMBINED ACTIVITY ACROSS ALL ANDROID PHONE DEVICES ONLY FOR FULL-YEAR 2020. DATA FOR DOWNLOADS AND CONSUMER SPEND REPRESENTS COMBINED ACTIVITY ACROSS THE IOS AND GOOGLE PLAY STORES FOR FULL-YEAR 2020. CONSUMER SPEND ONLY INCLUDES SPEND THROUGH APP STORES, AND DOES NOT INCLUDE REVENUES FROM MOBILE COMMERCE OR MOBILE ADVERTISING. FIGURES FOR YEAR-ON-YEAR GROWTH HAVE BEEN ROUNDED TO THE NEAREST 5%. TOTAL CUMULATIVE HOURS SPENT USING MOBILE PHONES IN 2020 (ANDROID PHONE DEVICES ONLY) ANNUAL CHANGE IN THE TOTAL AMOUNT OF TIME SPENT USING ANDROID MOBILE PHONES TOTAL NUMBER OF MOBILE APPS DOWNLOADED THROUGHOUT 2020 TOTAL CONSUMER SPEND ON MOBILE APPS FOR FULL-YEAR 2020 183.7 +25% 10.18 $920.0 BILLION BILLION MILLION O R D E M E P R O G R E S S O BRAZIL TOTAL TIME SPENT USING ANDROID PHONES, TOTAL NUMBER OF APP DOWNLOADS, AND TOTAL CONSUMER SPEND IN 2020 MARKET INSIGHTS: MOBILE ACTIVITY

63. 63. 64 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. SHOPPING APPS MAP APPS BANKING AND FINANCIAL SERVICES APPS HEALTH, FITNESS, AND NUTRITION APPS DATING AND FRIENDSHIP APPS CHAT APPS (MESSENGERS) SOCIAL NETWORKING APPS ENTERTAINMENT AND VIDEO APPS MUSIC APPS GAME APPS 79.4% 77.7% 57.0% 28.7% 14.2% 97.6% 98.2% 92.4% 68.0% 60.9% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT USES EACH TYPE OF MOBILE APP EACH MONTH USE OF MOBILE APPS BY CATEGORY

64. 64. 65 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTE: “CASTING” INCLUDES SCREEN MIRRORING. MAKE VIDEO CALLS OR USE SERVICES LIKE FACETIME WATCH CONTENT ON A TV BY CASTING IT FROM A MOBILE PHONE* USE OR SCAN QR CODES USE A MOBILE PAYMENT SERVICE (E.G. APPLE PAY, SAMSUNG PAY) USE A MOBILE PHONE AS A TICKET OR BOARDING PASS 61.6% 44.5% 50.2% 36.5% 7.8% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT PERFORMS EACH ACTION USING THEIR MOBILE PHONE EACH MONTH MOBILE ACTIONS

65. 65. 66 JAN 2021 SOURCE: APP ANNIE (JAN 2021). SEE STATEOFMOBILE2021.COM FOR MORE DETAILS. NOTE: RANKINGS BASED ON ACTIVE APP INSTALLS ACROSS IPHONE AND ANDROID PHONE DEVICES. # GAME NAME PARENT COMPANY # APP NAME PARENT COMPANY RANKING OF MOBILE GAMES BY MONTHLY ACTIVE USERS RANKING OF MOBILE APPS BY MONTHLY ACTIVE USERS 01 FREE FIRE SEA 02 ROBLOX ROBLOX 03 AMONG US! INNERSLOTH 04 MINECRAFT POCKET EDITION NETEASE; MICROSOFT 05 PK XD NASPERS 06 BRAWL STARS SUPERCELL 07 POKÉMON GO NIANTIC 08 CANDY CRUSH SAGA TENCENT; ACTIVISION BLIZZARD 09 8 BALL POOL MINICLIP 10 CLASH ROYALE SUPERCELL 01 WHATSAPP FACEBOOK 02 FACEBOOK FACEBOOK 03 INSTAGRAM FACEBOOK 04 FACEBOOK MESSENGER FACEBOOK 05 NETFLIX NETFLIX 06 TIKTOK BYTEDANCE 07 SPOTIFY SPOTIFY 08 UBER UBER TECHNOLOGIES 09 MERCADOLIBRE MERCADOLIBRE 10 IFOOD DELIVERY DE COMIDA NASPERS O R D E M E P R O G R E S S O BRAZIL RANKINGS OF TOP MOBILE APPS AND GAMES BY MONTHLY ACTIVE USERS IN 2020 MOBILE APP RANKINGS: ACTIVE USERS

66. 66. 67 JAN 2021 SOURCE: APP ANNIE (JAN 2021). SEE STATEOFMOBILE2021.COM FOR MORE DETAILS. NOTE: RANKINGS BASED ON COMBINED DOWNLOADS ACROSS THE IOS AND GOOGLE PLAY STORES. # GAME NAME PARENT COMPANY # APP NAME PARENT COMPANY RANKING OF MOBILE GAMES BY TOTAL NUMBER OF DOWNLOADS RANKING OF MOBILE APPS BY TOTAL NUMBER OF DOWNLOADS 01 FREE FIRE SEA 02 AMONG US! INNERSLOTH 03 8 BALL POOL MINICLIP 04 PK XD NASPERS 05 MY TALKING TOM FRIENDS JINKE CULTURE - OUTFIT7 06 SUBWAY SURFERS IDREAMSKY; SYBO 07 TILES HOP: EDM RUSH AMANOTES; ZPLAY 08 ROBLOX ROBLOX 09 GARDENSCAPES - NEW ACRES PLAYRIX 10 MAGIC TILES 3 AMANOTES 01 TIKTOK BYTEDANCE 02 CAIXA TEM CAIXA ECONOMICA FEDERAL 03 WHATSAPP FACEBOOK 04 FACEBOOK FACEBOOK 05 INSTAGRAM FACEBOOK 06 KWAI (快手) ONESMILE 07 GOOGLE MEET GOOGLE 08 AMERICANAS B2W DIGITAL 09 SHOPEE SEA 10 FACEBOOK MESSENGER FACEBOOK O R D E M E P R O G R E S S O BRAZIL RANKINGS OF TOP MOBILE APPS AND GAMES BY TOTAL DOWNLOADS IN 2020 MOBILE APP RANKINGS: DOWNLOADS

67. 67. 68 JAN 2021 SOURCE: APP ANNIE (JAN 2021). SEE STATEOFMOBILE2021.COM FOR MORE DETAILS. *NOTES: RANKINGS BASED ON COMBINED CONSUMER SPEND ON MOBILE APPS AND GAMES ACROSS THE IOS AND GOOGLE PLAY STORES. “CONSUMER SPEND” ONLY INCLUDES SPEND ON GAMES AND APPS THROUGH APP STORES, AND DOES NOT INCLUDE MOBILE COMMERCE REVENUES, OR REVENUES FROM MOBILE ADVERTISING. # GAME NAME PARENT COMPANY # APP NAME PARENT COMPANY RANKING OF MOBILE GAMES BY CONSUMER SPEND* RANKING OF MOBILE APPS BY CONSUMER SPEND* 01 FREE FIRE SEA 02 ROBLOX ROBLOX 03 CALL OF DUTY: MOBILE TENCENT; ACTIVISION BLIZZARD; SEA; VNG 04 BRAWL STARS SUPERCELL 05 LORDS MOBILE FANTASY PLUS; IGG 06 SAINT SEIYA : AWAKENING TENCENT; GAMESWORD; YOOZOO GAMES 07 GARDENSCAPES - NEW ACRES PLAYRIX 08 COIN MASTER MOON ACTIVE 09 PUBG MOBILE KRAFTON; VNG; TENCENT; REKOO 10 8 BALL POOL MINICLIP 01 GLOBO PLAY GRUPO GLOBO 02 TINDER MATCH GROUP 03 GOOGLE ONE GOOGLE 04 YOUTUBE GOOGLE 05 NETFLIX NETFLIX 06 HBO GO AT&T 07 TIKTOK BYTEDANCE 08 CANVA CANVA 09 HAPPN HAPPN 10 WHITEBOOK AFYA O R D E M E P R O G R E S S O BRAZIL RANKINGS OF TOP MOBILE APPS AND GAMES BY CONSUMER SPEND* IN 2020 MOBILE APP RANKINGS: CONSUMER SPEND

68. 68. ECOMMERCE USE

69. 69. 70 JAN 2021 SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (LATEST DATA AVAILABLE IN JAN 2021). *NOTES: PERCENTAGES ARE OF ADULTS AGED 15 AND ABOVE, NOT OF TOTAL POPULATION. MOBILE MONEY ACCOUNTS ONLY REFER TO SERVICES THAT STORE FUNDS IN AN ELECTRONIC WALLET LINKED DIRECTLY TO A PHONE NUMBER, SUCH AS MPESA, GCASH, AND TIGO PESA. FIGURES FOR MOBILE MONEY ACCOUNTS DO NOT INCLUDE PEOPLE WHO USE ‘OVER-THE-TOP’ MOBILE PAYMENT SERVICES SUCH AS APPLE PAY, GOOGLE PAY, OR SAMSUNG PAY. PERCENTAGE OF WOMEN WITH A CREDIT CARD PERCENTAGE OF MEN WITH A CREDIT CARD PERCENTAGE OF WOMEN MAKING ONLINE TRANSACTIONS PERCENTAGE OF MEN MAKING ONLINE TRANSACTIONS HAS AN ACCOUNT WITH A FINANCIAL INSTITUTION HAS A CREDIT CARD HAS A MOBILE MONEY ACCOUNT* MAKES ONLINE PURCHASES AND / OR PAYS BILLS ONLINE 22.0% 32.6% 14.5% 21.0% 70.0% 27.0% 4.8% 17.6% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE FINANCIAL INCLUSION FACTORS

70. 70. 71 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY (ANY DEVICE) VISITED AN ONLINE RETAIL SITE OR STORE (ANY DEVICE) USED A SHOPPING APP ON A MOBILE PHONE OR ON A TABLET PURCHASED A PRODUCT ONLINE (ANY DEVICE) PURCHASED A PRODUCT ONLINE VIA A MOBILE PHONE 91.4% 94.2% 79.4% 76.0% 50.8% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT HAS PERFORMED EACH ACTIVITY IN THE PAST MONTH ECOMMERCE ACTIVITY OVERVIEW

71. 71. 72 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 45-54 35-44 25-34 16-24 55-64 PURCHASED A PRODUCT ONLINE IN THE PAST MONTH: 16-24 YEARS OLD PURCHASED A PRODUCT ONLINE IN THE PAST MONTH: 25-34 YEARS OLD PURCHASED A PRODUCT ONLINE IN THE PAST MONTH: 35-44 YEARS OLD PURCHASED A PRODUCT ONLINE IN THE PAST MONTH: 45-54 YEARS OLD PURCHASED A PRODUCT ONLINE IN THE PAST MONTH: 55-64 YEARS OLD 74.2% 77.1% 81.2% 74.4% 66.3% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS IN EACH AGE GROUP THAT MADE AN ONLINE PURCHASE IN THE PAST MONTH VIA ANY DEVICE ECOMMERCE PURCHASES BY AGE GROUP

72. 72. 73 JAN 2021 SOURCES: STATISTA MARKET OUTLOOKS FOR E-COMMERCE, TRAVEL, MOBILITY, AND DIGITAL MEDIA (ACCESSED JAN 2021). FIGURES BASED ON ESTIMATES OF FULL-YEAR ONLINE CONSUMER SPEND FOR 2020, EXCLUDING B2B SPEND. SEE STATISTA.COM/OUTLOOK/DIGITAL-MARKETS FOR MORE DETAILS. NOTES: DATA FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING.  COMPARABILITY ADVISORY: BASE CHANGES. DEFINITIONS FOR CATEGORIES DENOTED BY (*) HAVE ALSO CHANGED. DATA MAY NOT BE DIRECTLY COMPARABLE WITH PREVIOUS REPORTS. FURNITURE & APPLIANCES TOYS, DIY & HOBBIES DIGITAL MUSIC VIDEO GAMES TRAVEL, MOBILITY, & ACCOMMODATION* FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE $3.53 $4.09 $448.6 $1.20 BILLION BILLION MILLION BILLION $15.97 $4.51 $5.66 $3.43 BILLION BILLION BILLION BILLION O R D E M E P R O G R E S S O BRAZIL THE TOTAL AMOUNT SPENT IN CONSUMER ECOMMERCE CATEGORIES IN 2020, IN U.S. DOLLARS ECOMMERCE SPEND BY CATEGORY ! CHANGES TO CATEGORY DEFINITIONS AND REVISIONS TO HISTORICAL DATA MEAN VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS

73. 73. 74 JAN 2021 SOURCES: STATISTA MARKET OUTLOOKS FOR E-COMMERCE, TRAVEL, MOBILITY, AND DIGITAL MEDIA (ACCESSED JAN 2021). FIGURES BASED ON COMPARISONS OF ESTIMATES OF FULL-YEAR ONLINE CONSUMER SPEND IN 2020 AND 2019, EXCLUDING B2B SPEND. SEE STATISTA.COM/OUTLOOK/DIGITAL-MARKETS FOR MORE DETAILS. NOTES: DATA FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING.  COMPARABILITY ADVISORY: SOME BASE CHANGES. DATA MAY NOT BE DIRECTLY COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. FURNITURE & APPLIANCES TOYS, DIY & HOBBIES DIGITAL MUSIC VIDEO GAMES TRAVEL, MOBILITY, & ACCOMMODATION* FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE +23.9% +21.2% +39.0% +32.7% -40.8% +24.0% +20.8% +27.1% O R D E M E P R O G R E S S O BRAZIL YEAR-ON-YEAR CHANGE IN THE TOTAL AMOUNT SPENT IN CONSUMER ECOMMERCE CATEGORIES IN 2020 vs. 2019 ECOMMERCE GROWTH BY CATEGORY ! CHANGES TO CATEGORY DEFINITIONS AND REVISIONS TO HISTORICAL DATA MEAN VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS

74. 74. 75 JAN 2021 SOURCE: GOOGLE TRENDS (ACCESSED JAN 2021). NOTE: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE “INDEX” COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). # SEARCH QUERY INDEX # SEARCH QUERY INDEX 01 IPHONE 100 02 MERCADO LIVRE 96 03 SAMSUNG 95 04 CELULAR 80 05 TENIS 67 06 NIKE 50 07 MADEIRA MADEIRA 49 08 NOTEBOOK 48 09 XIAOMI 48 10 AMERICANAS 45 11 CADEIRA 41 12 MAGAZINE LUIZA 34 13 GELADEIRA 33 14 BICICLETA 33 15 CASAS BAHIA 33 16 LG 30 17 MOTOROLA 30 18 ADIDAS 29 19 XBOX 28 20 FOGÃO 28 O R D E M E P R O G R E S S O BRAZIL THE MOST COMMON SHOPPING QUERIES THAT PEOPLE ENTERED INTO GOOGLE BETWEEN 01 JANUARY AND 31 DECEMBER 2020 GOOGLE SHOPPING: TOP QUERIES IN 2020

75. 75. 76 JAN 2021 SOURCE: STATISTA MARKET OUTLOOK FOR E-COMMERCE (ACCESSED JAN 2021). FIGURES BASED ON ESTIMATES OF FULL-YEAR CONSUMER SPEND FOR 2020 AND 2019, EXCLUDING B2B SPEND. SEE STATISTA.COM FOR DETAILS. NOTES: IN THIS CONTEXT, “CONSUMER GOODS” INCLUDE FASHION & BEAUTY PRODUCTS, ELECTRONICS & PHYSICAL MEDIA, FOOD & PERSONAL CARE PRODUCTS, FURNITURE & APPLIANCES, AND TOYS, HOBBY & DIY PRODUCTS.  COMPARABILITY ADVISORY: BASE CHANGES. DATA NOT COMPARABLE WITH PREVIOUS REPORTS. NUMBER OF PEOPLE PURCHASING CONSUMER GOODS VIA THE INTERNET* TOTAL VALUE OF THE CONSUMER GOODS ECOMMERCE MARKET ANNUAL GROWTH IN THE TOTAL VALUE OF THE CONSUMER GOODS ECOMMERCE MARKET ONLINE CONSUMER GOODS PURCHASES: AVERAGE ANNUAL SPEND PER USER 105.0 $21.22 +23.0% $202 MILLION BILLION O R D E M E P R O G R E S S O BRAZIL SIZE AND GROWTH OF THE B2C CONSUMER GOODS* ECOMMERCE MARKET (IN U.S. DOLLARS) OVERVIEW: CONSUMER GOODS ECOMMERCE

76. 76. 77 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTES: “DIGITAL CONTENT” INCLUDES MEDIA STREAMING AND DOWNLOADS, SOFTWARE, MOBILE APPS AND IN-APP PURCHASES, DATING SERVICES, NEWS, E-BOOKS, E-MAGAZINES, AND VARIOUS OTHER FORMS OF DIGITAL CONTENT OR SERVICE. FIGURES FOR RIDE-HAILING AND ONLINE FOOD DELIVERY SERVICE ONLY INCLUDE TRANSACTIONS MADE VIA INTERNET-FACILITATED SERVICES. MOBILE PAYMENT SERVICE (E.G. APPLE PAY, SAMSUNG PAY) PAID DIGITAL CONTENT* (E.G. TV STREAMING, MUSIC DOWNLOADS, EPUBLISHING) ONLINE RIDE- HAILING SERVICE (E.G. UBER, DIDI CHUXING) ONLINE FOOD DELIVERY SERVICE (E.G. DOORDASH, DELIVEROO) 36.5% 76.0% 54.1% 66.6% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT USES OR PAYS FOR EACH KIND OF DIGITAL SERVICE EACH MONTH INTERNET-FACILITATED PURCHASES

77. 77. 78 JAN 2021 SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR FINTECH (JAN 2021). FIGURES USE FULL-YEAR VALUES FOR 2020, WITH COMPARISONS TO EQUIVALENT 2019 DATA. SEE STATISTA.COM/ OUTLOOK/DIGITAL-MARKETS FOR MORE DETAILS. *NOTE: IN THIS CONTEXT, “DIGITALLY ENABLED PAYMENTS” INCLUDE PAYMENTS FOR PRODUCTS AND SERVICES MADE OVER THE INTERNET, AND MOBILE PAYMENTS AT POINT-OF-SALE (POS) VIA SMARTPHONE APPS.  COMPARABILITY ADVISORY: BASE CHANGES. DATA NOT COMPARABLE WITH PREVIOUS REPORTS. NUMBER OF PEOPLE MAKING DIGITALLY ENABLED PAYMENT TRANSACTIONS* TOTAL ANNUAL VALUE OF DIGITALLY ENABLED CONSUMER PAYMENTS ANNUAL CHANGE IN THE VALUE OF DIGITALLY ENABLED CONSUMER PAYMENTS DIGITAL PAYMENTS: AVERAGE VALUE OF ANNUAL TRANSACTIONS PER USER 105.0 $58.05 +19.3% $553 MILLION BILLION O R D E M E P R O G R E S S O BRAZIL SIZE AND GROWTH OF THE DIGITAL PAYMENTS MARKET (IN U.S. DOLLARS) OVERVIEW: DIGITAL PAYMENTS

78. 78. 79 JAN 2021 SOURCE: STATISTA MARKET OUTLOOK FOR ONLINE MOBILITY SERVICES (JAN 2021). FIGURES USE FULL-YEAR VALUES FOR 2020, WITH COMPARISONS TO 2019 DATA. SEE STATISTA.COM/ OUTLOOK/MOBILITY-MARKETS FOR MORE DETAILS. *NOTE: “DIGITALLY ENABLED RIDE-HAILING SERVICES” INCLUDE TRANSPORTATION NETWORK COMPANIES THAT OFFER RIDES IN PRIVATE VEHICLES (E.G. UBER, DIDI, GRAB), RIDE-POOLING SERVICES, AND TAXI SERVICES BOOKED ONLINE OR THROUGH A SMARTPHONE APP.  COMPARABILITY ADVISORY: BASE CHANGES. NUMBER OF PEOPLE USING DIGITALLY ENABLED RIDE-HAILING SERVICES* TOTAL VALUE OF THE DIGITALLY ENABLED RIDE-HAILING MARKET ANNUAL CHANGE IN THE TOTAL VALUE OF THE DIGITALLY ENABLED RIDE-HAILING MARKET DIGITALLY ENABLED RIDE- HAILING SERVICES: AVERAGE ANNUAL REVENUE PER USER 26.62 $2.49 -34.7% $93 MILLION BILLION O R D E M E P R O G R E S S O BRAZIL SIZE AND GROWTH OF THE INTERNET-FACILITATED RIDE-HAILING AND TAXI BOOKING MARKET (IN U.S. DOLLARS) OVERVIEW: ONLINE TAXI AND RIDE-HAILING

79. 79. 80 JAN 2021 SOURCE: STATISTA MARKET OUTLOOK FOR E-SERVICES (JAN 2021). FIGURES USE FULL-YEAR VALUES FOR 2020, WITH COMPARISONS TO EQUIVALENT 2019 DATA. SEE STATISTA.COM/OUTLOOK/ DIGITAL-MARKETS FOR MORE DETAILS. *NOTE: “ONLINE FOOD DELIVERY” INCLUDES ORDERS FOR FOOD DELIVERY MADE THROUGH INTERNET-POWERED SERVICES, INCLUDING RESTAURANT- TO-CONSUMER AND PLATFORM-TO-CONSUMER DELIVERY SERVICES.  COMPARABILITY ADVISORY: BASE CHANGES. DATA NOT COMPARABLE WITH PREVIOUS REPORTS. NUMBER OF PEOPLE USING ONLINE SERVICES TO ORDER TAKE-AWAY FOOD DELIVERY* TOTAL VALUE OF THE ONLINE FOOD DELIVERY MARKET ANNUAL CHANGE IN THE TOTAL VALUE OF THE ONLINE FOOD DELIVERY MARKET ONLINE FOOD DELIVERY SERVICES: AVERAGE ANNUAL REVENUE PER USER 40.01 $3.30 +33.5% $82 MILLION BILLION O R D E M E P R O G R E S S O BRAZIL SIZE AND GROWTH OF THE MARKET FOR ONLINE SERVICES PROVIDING TAKE-AWAY FOOD DELIVERY (IN U.S. DOLLARS) OVERVIEW: ONLINE FOOD DELIVERY

80. 80. DIGITAL MARKETING

81. 81. 82 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 45.5% 40.7% 40.5% 40.1% 40.0% 37.9% 37.3% 34.5% 32.6% 30.5% ADS ON WEBSITES ADS ON TELEVISION SEARCH ENGINES BRAND OR PRODUCT WEBSITES ADS ON SOCIAL MEDIA RECOMMENDATIONS OR COMMENTS ON SOCIAL MEDIA WORD-OF-MOUTH RECOMMENDATIONS PRODUCT COMPARISON WEBSITES RETAIL WEBSITES TV SHOWS OR FILMS O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT DISCOVERS NEW BRANDS OR PRODUCTS THROUGH EACH CHANNEL SOURCES OF NEW BRAND DISCOVERY

82. 82. 83 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTE: THE QUESTION THAT INFORMS THIS CHART ASKS, “WHICH OF THE FOLLOWING ONLINE SOURCES DO YOU MAINLY USE WHEN YOU ARE ACTIVELY LOOKING FOR MORE INFORMATION ABOUT BRANDS, PRODUCTS, OR SERVICES?” 61.6% 59.7% 52.0% 50.1% 45.8% 29.2% 29.0% 28.4% 26.6% 25.0% SOCIAL NETWORKS SEARCH ENGINES CONSUMER REVIEWS PRODUCT AND BRAND WEBSITES PRICE COMPARISON WEBSITES MOBILE APPS VIDEO SITES SPECIALIST REVIEW WEBSITES Q&A SERVICES (E.G. QUORA) DISCOUNT VOUCHER WEBSITES O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT USES EACH CHANNEL WHEN RESEARCHING BRANDS* PRIMARY CHANNELS FOR BRAND RESEARCH

83. 83. 84 JAN 2021 SOURCE: STATISTA MARKET OUTLOOK FOR DIGITAL ADVERTISING (ACCESSED JAN 2021). FIGURES REPRESENT FULL-YEAR DIGITAL ADVERTISING SPEND FOR 2020. SEE STATISTA.COM/OUTLOOK/ DIGITAL-MARKETS FOR DETAILS. NOTES: VALUES ARE IN U.S. DOLLARS. INCLUDES ADVERTISING ON MOBILE AND DESKTOP DEVICES. VALUES DO NOT INCLUDE SPEND ON E-MAIL MARKETING, AUDIO ADVERTS, INFLUENCER MARKETING, SPONSORSHIPS, PRODUCT PLACEMENT, OR COMMISSION-BASED AFFILIATE SYSTEMS.  COMPARABILITY ADVISORY: BASE CHANGES. TOTAL DIGITAL AD SPEND IN 2020 SPEND ON DIGITAL SEARCH ADS IN 2020 SPEND ON SOCIAL MEDIA ADS IN 2020 SPEND ON DIGITAL BANNER ADS IN 2020 SPEND ON DIGITAL VIDEO ADS IN 2020 SPEND ON DIGITAL CLASSIFIED ADS IN 2020 $5.17 $2.36 $1.27 BILLION BILLION BILLION $752.1 $455.3 $344.5 MILLION MILLION MILLION O R D E M E P R O G R E S S O BRAZIL TOTAL SPEND (IN U.S. DOLLARS) ON DIGITAL ADVERTISING IN 2020 BY AD FORMAT VALUE OF THE DIGITAL ADVERTISING MARKET

84. 84. 85 JAN 2021 SOURCE: STATISTA MARKET OUTLOOK FOR DIGITAL ADVERTISING (ACCESSED JAN 2021). FIGURES COMPARE FULL-YEAR DIGITAL ADVERTISING SPEND IN 2020 TO EQUIVALENT DATA FOR 2019. SEE STATISTA.COM/OUTLOOK/DIGITAL-MARKETS FOR DETAILS. NOTES: INCLUDES ADVERTISING ON MOBILE AND DESKTOP DEVICES. VALUES DO NOT INCLUDE SPEND ON E-MAIL MARKETING, AUDIO ADVERTS, INFLUENCER MARKETING, SPONSORSHIPS, PRODUCT PLACEMENT, OR COMMISSION-BASED AFFILIATE SYSTEMS.  COMPARABILITY ADVISORY: BASE CHANGES. YEAR-ON-YEAR CHANGE IN TOTAL DIGITAL AD SPEND YEAR-ON-YEAR CHANGE IN DIGITAL SEARCH AD SPEND YEAR-ON-YEAR CHANGE IN SOCIAL MEDIA AD SPEND YEAR-ON-YEAR CHANGE IN DIGITAL BANNER AD SPEND YEAR-ON-YEAR CHANGE IN DIGITAL VIDEO AD SPEND YEAR-ON-YEAR CHANGE IN DIGITAL CLASSIFIED AD SPEND +0.7% -2.4% +3.8% +4.3% +7.2% -4.2% O R D E M E P R O G R E S S O BRAZIL YEAR-ON-YEAR CHANGE IN THE VALUE OF THE DIGITAL ADVERTISING MARKET BY AD FORMAT BETWEEN 2019 AND 2020 DIGITAL ADVERTISING MARKET: VALUE GROWTH

85. 85. GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NETHERLANDS ST. KITTS & NEVIS TAJIKISTAN DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NEW CALEDONIA ST. LUCIA TANZANIA ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW ZEALAND ST. MARTIN THAILAND AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NICARAGUA ST. PIERRE & MIQUELON TIMOR-LESTE ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NIGER ST. VINCENT & THE GRENADINES TOGO ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGERIA SAMOA TOKELAU ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIUE SAN MARINO TONGA AMERICAN SAMOA CABO VERDE ERITREA ICELAND MADAGASCAR NORFOLK IS. SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA ANDORRA CAMBODIA ESTONIA INDIA MALAWI NORTH MACEDONIA SAUDI ARABIA TRINIDAD & TOBAGO ANGOLA CAMEROON ESWATINI INDONESIA MALAYSIA NORTHERN MARIANA IS. SENEGAL TUNISIA ANGUILLA CANADA ETHIOPIA IRAN MALDIVES NORWAY SERBIA TURKEY ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALI OMAN SEYCHELLES TURKMENISTAN ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALTA PAKISTAN SIERRA LEONE TURKS & CAICOS IS. ARMENIA CHAD FIJI ISLE OF MAN MARSHALL IS. PALAU SINGAPORE TUVALU ARUBA CHILE FINLAND ISRAEL MARTINIQUE PALESTINE ST. MAARTEN UGANDA AUSTRALIA CHINA FRANCE ITALY MAURITANIA PANAMA SLOVAKIA UKRAINE AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITIUS PAPUA NEW GUINEA SLOVENIA U.A.E. AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAYOTTE PARAGUAY SOLOMON IS. U.K. BAHAMAS COLOMBIA GABON JERSEY MEXICO PERU SOMALIA U.S.A. BAHRAIN COMOROS GAMBIA JORDAN MICRONESIA PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS. BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MOLDOVA PITCAIRN IS. SOUTH SUDAN URUGUAY BARBADOS REP. OF CONGO GERMANY KENYA MONACO POLAND SPAIN UZBEKISTAN BELARUS COOK IS. GHANA KIRIBATI MONGOLIA PORTUGAL SRI LANKA VANUATU BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONTENEGRO PUERTO RICO SUDAN VATICAN BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTSERRAT QATAR SURINAME VENEZUELA BENIN CROATIA GREENLAND KOSOVO MOROCCO RÉUNION SVALBARD & JAN MAYEN VIETNAM BERMUDA CUBA GRENADA KUWAIT MOZAMBIQUE ROMANIA SWAZILAND WALLIS & FUTUNA BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MYANMAR RUSSIAN FEDERATION SWEDEN WESTERN SAHARA BOLIVIA CYPRUS GUAM LAOS NAMIBIA RWANDA SWITZERLAND YEMEN BONAIRE, ST. EUSTATIUS & SABA CZECHIA GUATEMALA LATVIA NAURU ST. BARTHÉLEMY SYRIA ZAMBIA BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NEPAL ST. HELENA TAIWAN ZIMBABWE CLICK THE LINKS BELOW TO ACCESS OUR FULL SUITE OF GLOBAL DIGITAL REPORTS

86. 86. MORE INFORMATION

87. 87. HOOTSUITE CLICK THE LOGOS TO ACCESS ADDITIONAL CONTENT, INSIGHTS, AND RESOURCES FROM WE ARE SOCIAL AND HOOTSUITE: WE ARE SOCIAL

88. 88. Learn more at https://www.globalwebindex.com 90% GLOBAL COVERAGE ONGOING DATA COLLECTION ACROSS 46 MARKETS CROSS-DEVICE COVERAGE GWI (formerly GlobalWebIndex) is a target audience company that provides consumer insight across 46 countries to the world’s leading brands, communication agencies and media organizations. The company runs a global survey representing more than 2 billion connected consumers, which offers up over 40,000 data points on the behaviors and perceptions of internet users around the world. Using the subscription-based platform, clients can gather in-depth insights into audience behaviors, attitudes and interests through a combination of survey data and analytics. SPECIAL THANKS: GWI

89. 89. Learn more about Statista at https://www.statista.com 96% OF THE GLOBAL INTERNET POPULATION OVER 150 COUNTRIES AND REGIONS 98% OF WORLDWIDE ECONOMIC POWER MORE THAN 30,000 INTERACTIVE STATISTICS Statista is one of the world’s largest online statistics databases. Its Digital Market Outlook products provide forecasts, detailed market insights, and key indicators on over 90 digital markets within verticals including e-commerce, digital media, advertising, smart home, and fintech for over 150 countries and regions. SPECIAL THANKS: STATISTA

90. 90. Learn more about GSMA Intelligence at https://www.gsmaintelligence.com GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligence’s datacoverseveryoperatorgroup,networkandMVNOineverycountry–fromAfghanistan to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics available, comprising tens of millions of individual data points. Leadingoperators,vendors,regulators,financialinstitutionsandthird-partyindustryplayers rely on GSMA Intelligence to support strategic decision-making and long-term investment planning. The data is used as an industry reference point and is frequently cited by the media and by the industry itself. GSMA Intelligence’s team of analysts and experts produce regular thought-leading research reports across a range of industry topics. SPECIAL THANKS: GSMA INTELLIGENCE

91. 91. 7+ MILLION GLOBAL USERS 190 GEOGRAPHICAL DATABASES DATA FOR MOBILE AND DESKTOP HISTORICAL DATA BACK TO 2012 Learn more at https://www.semrush.com Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from their online marketing. SPECIAL THANKS: SEMRUSH

92. 92. Learn more about App Annie at https://www.appannie.com App Annie is the industry’s most trusted mobile data and analytics platform. App Annie’s mission is to help customers create winning mobile experiences and achieve excellence. Founded in 2010, the company launched the first mobile market data solution. In 2020, App Annie launched App Annie Ascend, an advertising analytics solution, making it the first company in its space to offer a side-by-side view of market data and companies’ own data to support mission-critical business decisions. Together, these solutions comprise the industry’s most complete mobile performance platform. More than 1,100 enterprise clients and 1 million registered users across all geographies and industries rely on App Annie to drive their mobile business. The company is headquartered in San Francisco with 12 offices worldwide. 1 MILLION REGISTERED USERS BEST-IN-CLASS DATA COVERAGE ACROSS 150 COUNTRIES UNPARALLELED SERVICE & SUPPORT SPECIAL THANKS: APP ANNIE

93. 93. Learn more about SimilarWeb at https://www.similarweb.com GRANULAR ANALYSIS GLOBAL COVERAGE APP INTELLIGENCE WEB INTELLIGENCE SimilarWeb provides the measure of the digital world. With an international online panel consisting of hundreds of millions of devices, SimilarWeb provides granular insights about any website or app across a wide array of industries. Global brands such as Google, eBay, and adidas rely on SimilarWeb to understand, track and grow their digital market share. The company has 450 employees and offices spanning four continents. SimilarWeb has been named one of Wall Street’s Secret Weapons, and one of Calcalist’s 2018 List of 50 Most Promising Israeli Startups. SPECIAL THANKS: SIMILARWEB

94. 94. Learn more about Locowise at https://locowise.com CUSTOM REPORT BUILDER WITH OVER 300 METRICS CAMPAIGN ANALYSIS, TRACKING AND REPORTING INSIGHTS FROM ALL YOUR NETWORKS IN ONE PLACE PREDICTIVE METRICS TO DRIVE FUTURE STRATEGY Locowise is a social media performance measurement platform that helps agencies to manage clients, produce and prove value, and win new business. SPECIAL THANKS: LOCOWISE

95. 95. ECOMMERCE: GDP and financial inclusions data: World Bank DataBank; IMF Data; CIA World Factbook (all accessed Jan 2021). Adoption by device, gender and age: GWI* (Q3 2020); Ecommerce spend: Statista Digital Market Outlook and Statista Mobility Services Outlook* (both accessed Jan 2021); GWI* (Q3 2020). Consumer goods: Statista Digital Market Outlook* (accessed Jan 2021). Mobile payments: Statista Digital Market Outlook* (accessed Jan 2021); GWI* (Q3 2020). Ride-hailing: Statista Mobility Services Outlook* (accessed Jan 2021); GWI* (Q3 2020). Online food delivery: Statista Digital Market Outlook* (accessed Jan 2021); GWI* (Q3 2020). MARKETING: Brand discovery and research channels: GWI* (Q3 2020). Market value: Statista Digital Market Outlook* and Statista Advertising & Media Outlook* (both accessed Jan 2021). NOTE: All data points may include extrapolations. *For more details about GWI including methodology, visit https://www.globalwebindex.com. *For more details about Statista’s Market Outlooks, visit https://www.statista.com/outlook/digital-markets. GLOBAL HEADLINE SLIDES: All slides taken from Digital 2021 Global Overview Report (click here to read the complete report). POPULATION & DEMOGRAPHICS: United Nations World Population Prospects, 2019 Revision; U.S. Census Bureau (accessed Jan 2021); United Nations World Urbanization Prospects, 2018 Revision; local government bodies (latest data available in Jan 2021). Literacy rates: UNESCO Institute for Statistics; UNICEF Data; World Bank DataBank; Pew Research; Ethnologue; IndexMundi; CIA World Factbook (all accessed Jan 2021). Device ownership and time spent by media: GWI* (Q3 2020). INTERNET: ITU Statistics; Eurostat Data Explorer; GWI; World Bank Data Bank; CNNIC; APJII; GSMA Intelligence; OCDH; local government authorities (all accessed January 2021). Mobile internet share based on data from GWI* (Q3 2020); extrapolations of data reported in Facebook’s self-serve advertising tools. Internet connection speeds from Ookla Speedtest (accessed Jan 2021). Web traffic by device, web browser share, and share of search market from Statcounter (Jan 2021). Time spent on the internet from GWI* (Q3 2020). World’s top websites from Semrush (Jan 2021); SimilarWeb (Jan 2021); Alexa (monthly average, as reported in mid-January 2021). Share of website traffic by device, age, and gender from Semrush (Jan 2021). Google search insights from Google Trends (accessed Jan 2021). Data for search behaviours, data misuse fears, and use of ad blockers from GWI* (Q3 2020). Concerns about ‘fake news’ from Reuters Institute Digital News Report 2020. Digital content insights from GWI* (Q3 2020). Smart home insights from Statista Digital Market Outlook* (accessed Jan 2021). SOCIAL MEDIA: platforms’ self-service advertising tools and websites; company earnings announcements, marketing, promotional materials, and press releases; public remarks by senior executives; reports in reputable media; OCDH; CafeBazaar; Mediascope (all latest data available in January 2021). Platform ranking and time spent from GWI* (Q3 2020). Facebook engagement benchmarks from Locowise (Jan 2021). YouTube search insights from Google Trends (accessed Jan 2021). Top social media apps and video streaming apps: App Annie (Jan 2021). MOBILE: Mobile Connections: GSMA Intelligence (Jan 2021). Mobile app market overview, time spent, and mobile app rankings: App Annie (Jan 2021). Mobile actions and app categories: GWI* (Q3 2020). DATA SOURCES

96. 96. internet user numbers in some countries. In such instances, these figures do not represent errors. Rather, these differences may indicate delays in the reporting of internet user numbers, or they may indicate higher instances of individuals managing multiple accounts, and / or of ‘non-human’ social media accounts. Please also note that we’ve changed the source for a various data points in this year’s reports, and a number of historical metrics that we reported in previous Global Digital reports have been revised by the original data provider. As a result, some figures in this year’s reports may appear to have changed in unexpected ways. Wherever we’re aware of these changes, we’ve included details in the footnotes of each relevant chart, but please use caution when comparing data from different reports, because changes to base data may mean that values are not comparable. If you have any questions about specific data points in these reports, or if you’d like to offer your organisation’s data for consideration in future reports, please email our reports team: reports@kepios.com. This report uses data from a wide variety of sources, including market research agencies, internet and social media companies, governments and public bodies, news media, journalists, and our own internal analysis. Wherever possible, we’ve prioritised data sources that provide broader geographical coverage, in order to minimise the potential variations between data points, and offer more reliable comparison across countries. However, where we believe that an individual metric provides a more reliable reference, we’ve used such individual numbers to ensure the most accurate reporting. Furthermore, due to differing data collection and treatment methodologies used by these organisations, and the different sample periods during which data were collected, there may be significant differences in the reported metrics for similar data points throughout this report. In particular, data collected via surveys often vary from one report to another, even if those data were collected by the same organisation using the same approach in each wave of research. Similarly, reports of internet user numbers vary considerably between different sources. In part, this is because there are fewer commercial imperatives for governments and regulators to collect, collate, and publish regular internet user data. Prior to our Digital 2021 reports, we included data sourced from social media platforms’ self- service advertising tools in our calculations of internet user numbers, but we no longer include this data in our internet user figures. This is because the user numbers reported by social media platforms are typically based on active user accounts, and may not represent unique individuals. For example, one person may maintain more than one active presence (account) on the same social media platform. Similarly, some accounts may represent ‘non- human’ entities, including: pets and animals; historical figures; businesses, causes, groups, and organisations; places of interest; etc. Because we separate social media user numbers and internet user numbers, the figures we report for social media users may exceed NOTES ON DATA VARIANCE, MISMATCHES, AND CURIOSITIES

97. 97. This report has been compiled by Kepios Pte. Ltd. (“Kepios”), We Are Social Ltd. (“We Are Social”), and Hootsuite Inc. (“Hootsuite”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While Kepios, We Are Social, and Hootsuite strive to ensure that all data and charts contained in this report are, as at the time of publication, accurate and up-to-date, neither Kepios, nor We Are Social, nor Hootsuite shall be responsible for any errors or omissions contained in this report, or for the results obtained from its use. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non-infringement of third- party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of Kepios, We Are Social, Hootsuite, or any of the featured brands, nor any of those organisations’ partners, affiliates, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This report is provided with the understanding that it does not constitute professional advice or services of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither Kepios, nor We Are Social, nor Hootsuite, nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. Except for those portions of this report relating to the perspectives of Hootsuite or We Are Social, this report and any opinions contained herein have been prepared by Kepios, and have not been specifically approved or disapproved by Hootsuite or We Are Social. This report is subject to change without notice. To ensure that you have the most up-to-date version of this report, please visit our reports website at https://datareportal.com/. DISCLAIMER AND IMPORTANT NOTES

98. 98. HTTPS://DATAREPORTAL.COM ALLTHENUMBERSYOUNEED CLICK HERE TO ACCESS OUR COMPLETE COLLECTION OF FREE REPORTS: THOUSANDS OF CHARTS PACKED WITH DATA AND TRENDS TO HELP YOU UNDERSTAND DIGITAL BEHAVIOURS IN EVERY COUNTRY ACROSS THE WORLD

99. 99. We are a socially-led creative agency. We are a global team of more than 850 people in 15 offices around the world with a common purpose: to connect people and brands in meaningful ways. We believe in people before platforms and the power of social insight to drive business value. We call this social thinking. We work with many of the world’s biggest brands, including adidas, Netflix, Samsung, Lavazza, and Google on global, regional and local projects. If you’d like to work with us, visit https://wearesocial.com

100. 100. Hootsuite is the leader in social media management, trusted by more than 18 million users and 4,000+ enterprise organizations. With one unified platform, you’ll have the tools you need to find and join the conversations that matter to your brand across social channels, bring new customers in the door with social ads, and measure and grow the return on your investment in social. Hootsuite is built to help any team get started today and ready to extend as far as you need in the future with powerful add-ons including CRM integrations, scalable training for your team, and our ecosystem that plugs into your existing tools including Google My Business, Adobe Stock, Canva, Slack, and hundreds more. Learn more at hootsuite.com

101. 101. SIMON KEMP @ESKIMON REPORTS@KEPIOS.COM DATAREPORTAL.COM

Description

All the data, statistics, and trends you need to make sense of digital in Brazil in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Brazil, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/

Transcript

1. 1. O R D E M E P R O G R E S S O ALL THE DATA, TRENDS, AND INSIGHTS YOU NEED TO HELP YOU UNDERSTAND HOW PEOPLE USE THE INTERNET, MOBILE, SOCIAL MEDIA, AND ECOMMERCE DIGITAL2021 BRAZIL

2. 2. ! Findings published in this report use the latest available data at the time of production. In order to provide the most accurate and up-to-date information, we have changed the sources we use to inform some of the numbers, and we have also changed the ways in which we calculate certain values. Consequently, various figures in this report will not be comparable with similar figures that we published in previous Global Digital Reports. Wherever such changes affect data in this report, we have included a  COMPARABILITY ADVISORY in the footnotes of each relevant slide, and in some cases we’ve also added an alert beneath the chart’s headline. In particular, please note that we no longer include data sourced from social media platforms in our internet user figures. As a result, the internet user numbers in this year’s reports may appear lower than those in previous reports, but this does not necessarily imply an actual drop in internet users. We have recalculated historical internet user figures in order to provide accurate growth figures in this year’s reports, but overall values will not be comparable with data published in previous reports in this series. Please also note that social media user numbers maynotrepresentuniqueindividuals,becausesomepeoplemaymanagemultiplesocialmediaaccounts,andbecause some active social media accounts may represent ‘non-human’ entities such as animals, groups and organisations, locations, and more. As a result, the figures we publish for social media users may exceed the figures we publish for internet users. This may seem counter-intuitive, but the numbers in such instances are not incorrect. Separating social media user numbers from internet user numbers in this way allows readers to make more informed choices, and enables them to use the data that has the greatest relevance to their needs. Please see the complete list of data sources at the end of this report for further details. IMPORTANT NOTES ON CHANGES TO DATA

3. 3. CLICK HERE TO READ OUR DIGITAL 2021 GLOBAL OVERVIEW REPORT, WITH CLOSE TO 300 PAGES OF ESSENTIAL CHARTS AND INSIGHTS FROM AROUND THE WORLD CLICK HERE TO READ OUR DIGITAL 2021 LOCAL COUNTRY HEADLINES REPORT, WITH ESSENTIAL DIGITAL OVERVIEWS FOR EVERY COUNTRY IN THE WORLD DIGITAL2021 THE LATEST INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE THE INTERNET, SOCIAL MEDIA, MOBILE DEVICES, AND ECOMMERCE GLOBAL OVERVIEW REPORT DIGITAL2021 ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD LOCAL COUNTRY HEADLINES

4. 4. GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NETHERLANDS ST. KITTS & NEVIS TAJIKISTAN DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NEW CALEDONIA ST. LUCIA TANZANIA ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW ZEALAND ST. MARTIN THAILAND AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NICARAGUA ST. PIERRE & MIQUELON TIMOR-LESTE ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NIGER ST. VINCENT & THE GRENADINES TOGO ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGERIA SAMOA TOKELAU ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIUE SAN MARINO TONGA AMERICAN SAMOA CABO VERDE ERITREA ICELAND MADAGASCAR NORFOLK IS. SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA ANDORRA CAMBODIA ESTONIA INDIA MALAWI NORTH MACEDONIA SAUDI ARABIA TRINIDAD & TOBAGO ANGOLA CAMEROON ESWATINI INDONESIA MALAYSIA NORTHERN MARIANA IS. SENEGAL TUNISIA ANGUILLA CANADA ETHIOPIA IRAN MALDIVES NORWAY SERBIA TURKEY ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALI OMAN SEYCHELLES TURKMENISTAN ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALTA PAKISTAN SIERRA LEONE TURKS & CAICOS IS. ARMENIA CHAD FIJI ISLE OF MAN MARSHALL IS. PALAU SINGAPORE TUVALU ARUBA CHILE FINLAND ISRAEL MARTINIQUE PALESTINE ST. MAARTEN UGANDA AUSTRALIA CHINA FRANCE ITALY MAURITANIA PANAMA SLOVAKIA UKRAINE AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITIUS PAPUA NEW GUINEA SLOVENIA U.A.E. AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAYOTTE PARAGUAY SOLOMON IS. U.K. BAHAMAS COLOMBIA GABON JERSEY MEXICO PERU SOMALIA U.S.A. BAHRAIN COMOROS GAMBIA JORDAN MICRONESIA PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS. BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MOLDOVA PITCAIRN IS. SOUTH SUDAN URUGUAY BARBADOS REP. OF CONGO GERMANY KENYA MONACO POLAND SPAIN UZBEKISTAN BELARUS COOK IS. GHANA KIRIBATI MONGOLIA PORTUGAL SRI LANKA VANUATU BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONTENEGRO PUERTO RICO SUDAN VATICAN BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTSERRAT QATAR SURINAME VENEZUELA BENIN CROATIA GREENLAND KOSOVO MOROCCO RÉUNION SVALBARD & JAN MAYEN VIETNAM BERMUDA CUBA GRENADA KUWAIT MOZAMBIQUE ROMANIA SWAZILAND WALLIS & FUTUNA BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MYANMAR RUSSIAN FEDERATION SWEDEN WESTERN SAHARA BOLIVIA CYPRUS GUAM LAOS NAMIBIA RWANDA SWITZERLAND YEMEN BONAIRE, ST. EUSTATIUS & SABA CZECHIA GUATEMALA LATVIA NAURU ST. BARTHÉLEMY SYRIA ZAMBIA BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NEPAL ST. HELENA TAIWAN ZIMBABWE CLICK THE LINKS BELOW TO ACCESS OUR FULL SUITE OF GLOBAL DIGITAL REPORTS

5. 5. GLOBAL HEADLINES

6. 6. 7 JAN 2021 SOURCES: THE U.N.; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY EARNINGS REPORTS; MEDIASCOPE. *ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE TO DATA PUBLISHED IN PREVIOUS REPORTS. SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. URBANISATION: vs. POPULATION: vs. POPULATION: vs. POPULATION: TOTAL POPULATION UNIQUE MOBILE PHONE USERS INTERNET USERS* ACTIVE SOCIAL MEDIA USERS* 7.83 5.22 4.66 4.20 BILLION BILLION BILLION BILLION 56.4% 66.6% 59.5% 53.6% GLOBAL DIGITAL HEADLINES ESSENTIAL HEADLINES FOR MOBILE, INTERNET, AND SOCIAL MEDIA USE AROUND THE WORLD INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS G L OBALDA T A H EADLINE S

7. 7. 8 JAN 2021 SOURCES: THE U.N.; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY EARNINGS REPORTS; MEDIASCOPE. *ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE TO DATA PUBLISHED IN PREVIOUS REPORTS. SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. JAN 2021 vs. JAN 2020 JAN 2021 vs. JAN 2020 JAN 2021 vs. JAN 2020 JAN 2021 vs. JAN 2020 TOTAL POPULATION UNIQUE MOBILE PHONE USERS INTERNET USERS* ACTIVE SOCIAL MEDIA USERS* +1.0% +1.8% +7.3% +13.2% +81 MILLION +93 MILLION +316 MILLION +490 MILLION GLOBAL DIGITAL GROWTH THE YEAR-ON-YEAR CHANGE IN GLOBAL DIGITAL ADOPTION INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS G L OBALDA T A H EADLINE S

8. 8. OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 9 JAN 2021 SOURCES: KEPIOS (JAN 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE U.N. ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS REPORTS. NOTES: PERCENTAGES REPRESENT SHARE OF TOTAL POPULATION. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. 71% 69% 68% 42% 57% 74% 62% 24% 26% 42% 56% 82% 86% 93% 96% 72% 62% 67% 90% NUMBER OF INTERNET USERS IN EACH REGION COMPARED TO TOTAL POPULATION INTERNET USERS vs. TOTAL POPULATION ! INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS G L OBALDA T A H EADLINE S

9. 9. OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 10 JAN 2021 SOURCES: KEPIOS (JAN 2021), BASED ON DATA FROM: COMPANY EARNINGS ANNOUNCEMENTS; PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; CNNIC; CAFEBAZAAR; OCDH. *ADVISORY: “USERS” MAY NOT REPRESENT UNIQUE INDIVIDUALS, SO FIGURES MAY EXCEED INTERNET PENETRATION VALUES. NOTES: DIFFERENCES IN DATA AVAILABILITY MEAN REGIONAL FIGURES MAY NOT CORRELATE WITH GLOBAL TOTALS. REGIONS AS PER THE U.N. GEOSCHEME.  COMPARABILITY ADVISORY: DATA ARE NOT COMPARABLE WITH PREVIOUS REPORTS. 64% 69% 66% 31% 28% 60% 41% 10% 8% 16% 45% 65% 72% 79% 79% 72% 51% 71% 74% NUMBER OF ACTIVE SOCIAL MEDIA USERS* IN EACH REGION COMPARED TO TOTAL POPULATION SOCIAL MEDIA USERS vs. TOTAL POPULATION ! THIS CHART INCLUDES DATA FROM NEW SOURCES, SO VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS G L OBALDA T A H EADLINE S

10. 10. 11 JAN 2021 SOURCES: KEPIOS ANALYSIS (JAN 2021), BASED ON DATA PUBLISHED IN: (1) COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; (2) PLATFORMS’ SELF-SERVICE AD TOOLS. *NOTES: PLATFORMS IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER NUMBERS IN THE PAST 12 MONTHS, SO FIGURES WILL BE LESS RELIABLE. (**) FIGURE FOR DOUYIN USES THE REPORTED DAILY ACTIVE USER FIGURE, SO MONTHLY ACTIVE USER FIGURE IS LIKELY HIGHER. 2,740 2,291 2,000 1,300 1,221 1,213 689 617 600 511 500 498 481 442 430 353 300 FACEBOOK1 YOUTUBE2 WHATSAPP1 FB MESSENGER1 * INSTAGRAM2 WEIXIN / WECHAT1 TIKTOK1 QQ1 DOUYIN1 ** SINA WEIBO1 TELEGRAM1 SNAPCHAT2 KUAISHOU1 PINTEREST1 REDDIT1 * TWITTER2 QUORA1 * DATA UPDATED TO: 25 JANUARY 2021 THE LATEST GLOBAL ACTIVE USER FIGURES (IN MILLIONS) FOR A SELECTION OF THE WORLD’S TOP SOCIAL MEDIA PLATFORMS* THE WORLD’S MOST-USED SOCIAL PLATFORMS G L OBALDA T A H EADLINE S

11. 11. OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 12 JAN 2021 SOURCES: GSMA INTELLIGENCE (JAN 2021); POPULATION DATA FROM THE UNITED NATIONS AND U.S. CENSUS BUREAU (ACCESSED JAN 2021).  COMPARABILITY ADVISORY: BASE CHANGES. DATA MAY NOT BE COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. 106% 132% 115% 85% 98% 98% 163% 62% 55% 96% 100% 146% 125% 118% 113% 103% 77% 97% 106% NUMBER OF MOBILE CONNECTIONS IN EACH REGION COMPARED TO TOTAL POPULATION MOBILE CONNECTIONS vs. TOTAL POPULATION G L OBALDA T A H EADLINE S

12. 12. 13 JAN 2021 SOURCE: APP ANNIE (JAN 2021). SEE STATEOFMOBILE2021.COM FOR MORE DETAILS. NOTE: RANKINGS BASED ON ACTIVE INSTALLS ACROSS IPHONE AND ANDROID PHONE DEVICES, EXCLUDING CHINA. # GAME NAME COMPANY # APP NAME COMPANY RANKING OF MOBILE GAMES BY MONTHLY ACTIVE USERS RANKING OF MOBILE APPS BY MONTHLY ACTIVE USERS 01 PUBG MOBILE TENCENT 02 CANDY CRUSH SAGA ACTIVISION BLIZZARD 03 LUDO KING GAMETION 04 AMONG US! INNER SLOTH 05 FREE FIRE SEA 06 ROBLOX ROBLOX 07 CALL OF DUTY: MOBILE ACTIVISION BLIZZARD 08 SUBWAY SURFERS KILOO 09 MINECRAFT POCKET EDITION MOJANG 10 POKÉMON GO NIANTIC 01 FACEBOOK FACEBOOK 02 WHATSAPP FACEBOOK 03 FACEBOOK MESSENGER FACEBOOK 04 INSTAGRAM FACEBOOK 05 AMAZON AMAZON 06 TWITTER TWITTER 07 NETFLIX NETFLIX 08 TIKTOK BYTEDANCE 09 SPOTIFY SPOTIFY 10 SNAPCHAT SNAP GLOBAL (EX. CHINA) RANKINGS OF TOP MOBILE APPS AND GAMES BY MONTHLY ACTIVE USERS IN 2020 MOBILE APP RANKINGS: ACTIVE USERS G L OBALDA T A H EADLINE S

13. 13. 14 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY (ANY DEVICE) VISITED AN ONLINE RETAIL SITE OR STORE (ANY DEVICE) USED A SHOPPING APP ON A MOBILE PHONE OR ON A TABLET PURCHASED A PRODUCT ONLINE (ANY DEVICE) PURCHASED A PRODUCT ONLINE VIA A MOBILE PHONE 81.5% 90.4% 69.4% 76.8% 55.4% PERCENTAGE OF GLOBAL INTERNET USERS AGED 16 TO 64 THAT REPORTS PERFORMING EACH ACTIVITY IN THE PAST MONTH GLOBAL ECOMMERCE ACTIVITY OVERVIEW G L OBALDA T A H EADLINE S

14. 14. 15 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 33.9% 32.6% 29.4% 28.2% 27.6% 26.0% 25.3% 24.4% 24.2% 24.0% SEARCH ENGINES ADS ON TELEVISION WORD-OF-MOUTH RECOMMENDATIONS ADS ON SOCIAL MEDIA BRAND OR PRODUCT WEBSITES ONLINE RETAIL WEBSITES ADS ON WEBSITES RECOMMENDATIONS OR COMMENTS ON SOCIAL MEDIA TV SHOWS OR FILMS CONSUMER REVIEW WEBSITES PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT DISCOVERS NEW BRANDS AND PRODUCTS THROUGH EACH CHANNEL SOURCES OF NEW BRAND DISCOVERY G L OBALDA T A H EADLINE S

15. 15. O R D E M E P R O G R E S S O BRAZIL

16. 16. 17 JAN 2021 SOURCES: THE U.N.; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; OCDH; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY EARNINGS REPORTS; MEDIASCOPE; CAFEBAZAAR.  COMPARABILITY ADVISORY: SOURCE CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO DATA ARE NOT COMPARABLE WITH PREVIOUS REPORTS. SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS, SO MAY EXCEED INTERNET USER NUMBERS. URBANISATION: vs. POPULATION: vs. POPULATION: vs. POPULATION: TOTAL POPULATION MOBILE CONNECTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS 213.3 205.4 160.0 150.0 MILLION MILLION MILLION MILLION 87.2% 96.3% 75.0% 70.3% O R D E M E P R O G R E S S O BRAZIL ESSENTIAL HEADLINES FOR MOBILE, INTERNET, AND SOCIAL MEDIA USE CHANGES TO DATA SOURCES FOR INTERNET USERS AND SOCIAL MEDIA USERS MEAN THAT VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS ! BRAZIL

17. 17. 18 JAN 2021 SOURCES: THE U.N.; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; OCDH; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY EARNINGS REPORTS; MEDIASCOPE; CAFEBAZAAR.  COMPARABILITY ADVISORY: SOURCE CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO DATA ARE NOT COMPARABLE WITH PREVIOUS REPORTS. SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS, SO MAY EXCEED INTERNET USER NUMBERS. JAN 2021 vs. JAN 2020 JAN 2021 vs. JAN 2020 JAN 2021 vs. JAN 2020 JAN 2021 vs. JAN 2020 TOTAL POPULATION MOBILE CONNECTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS +0.7% -1.3% +6.4% +7.1% +1.5 MILLION -2.7 MILLION +9.6 MILLION +10 MILLION O R D E M E P R O G R E S S O BRAZIL ANNUAL DIGITAL GROWTH THE YEAR-ON-YEAR CHANGE IN KEY INDICATORS OF DIGITAL ADOPTION CHANGES TO DATA SOURCES FOR INTERNET USERS AND SOCIAL MEDIA USERS MEAN THAT VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS !

18. 18. 19 JAN 2021 SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED BY: THE UNITED NATIONS; THE U.S. CENSUS BUREAU; THE WORLD BANK; UNESCO; UNICEF; THE CIA WORLD FACTBOOK; PEW RESEARCH; INDEXMUNDI; PHRASEBASE; ETHNOLOGUE (ALL ACCESSED JAN 2021). NOTE: THE UNITED NATIONS DOES NOT PUBLISH POPULATION DATA FOR GENDERS OTHER THAN ‘FEMALE’ OR ‘MALE’. URBANISATION OF POPULATION POPULATION DENSITY (PEOPLE PER KM2 ) OVERALL LITERACY (ADULTS AGED 15+) FEMALE LITERACY (ADULTS AGED 15+) MALE LITERACY (ADULTS AGED 15+) TOTAL POPULATION FEMALE POPULATION MALE POPULATION ANNUAL CHANGE IN TOTAL POPULATION MEDIAN AGE 87.2% 25.5 93.2% 93.4% 93.0% 213.3 50.9% 49.1% +0.7% 33.7 MILLION O R D E M E P R O G R E S S O BRAZIL POPULATION DEMOGRAPHICS AND OTHER KEY INDICATORS POPULATION ESSENTIALS

19. 19. 20 JAN 2021 SOURCES: THE UNITED NATIONS; THE U.S. CENSUS BUREAU (LATEST DATA AVAILABLE IN JAN 2021). 18+ 13+ TOTAL POPULATION POPULATION AGED 13 AND ABOVE POPULATION AGED 18 AND ABOVE POPULATION AGED 16 TO 64 213.3 82.2% 75.0% 68.2% MILLION 175.4 MILLION 159.9 MILLION 145.5 MILLION O R D E M E P R O G R E S S O BRAZIL THE TOTAL NUMBER OF PEOPLE WITHIN EACH AGE GROUP POPULATION BY AGE GROUP

20. 20. 21 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. TV STREAMING STICK OR DEVICE GAMES CONSOLE SMART HOME DEVICE SMART WATCH OR WRISTBAND VIRTUAL REALITY DEVICE MOBILE PHONE (ANY TYPE) SMART PHONE NON-SMARTPHONE MOBILE PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE 27.0% 33.3% 5.5% 18.1% 3.9% 98.7% 98.5% 8.6% 71.6% 32.6% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT OWNS EACH KIND OF DEVICE DEVICE OWNERSHIP

21. 21. 22 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTES: CONSUMPTION OF DIFFERENT MEDIA MAY OCCUR CONCURRENTLY. TELEVISION INCLUDES BROADCAST (LINEAR) TELEVISION AND CONTENT DELIVERED VIA STREAMING AND VIDEO-ON-DEMAND SERVICES. PRESS INCLUDES ONLINE AS WELL AS PHYSICAL PRINT MEDIA. BROADCAST RADIO DOES NOT INCLUDE INTERNET RADIO. TIME SPENT LISTENING TO MUSIC STREAMING SERVICES TIME SPENT LISTENING TO BROADCAST RADIO TIME SPENT LISTENING TO PODCASTS TIME SPENT PLAYING VIDEO GAMES ON A GAMES CONSOLE TIME SPENT USING THE INTERNET (ALL DEVICES) TIME SPENT WATCHING TELEVISION (BROADCAST AND STREAMING) TIME SPENT USING SOCIAL MEDIA TIME SPENT READING PRESS MEDIA (ONLINE AND PHYSICAL PRINT) 1H 52M 0H 57M 0H 51M 1H 17M 10H 08M 4H 02M 3H 42M 3H 13M O R D E M E P R O G R E S S O BRAZIL DAILY TIME SPENT ON MEDIA THE AVERAGE DAILY TIME* THAT INTERNET USERS AGED 16 TO 64 SPEND ON DIFFERENT KINDS OF MEDIA AND DEVICES

22. 22. INTERNET USE

23. 23. 24 JAN 2021 SOURCES: KEPIOS (JAN 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE UNITED NATIONS. DATA FOR TIME SPENT AND MOBILE INTERNET SHARE FROM GWI (Q3 2020). SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS REPORTS. TOTAL NUMBER OF INTERNET USERS (ANY DEVICE) INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION ANNUAL CHANGE IN THE NUMBER OF INTERNET USERS AVERAGE DAILY TIME USERS AGED 16 TO 64 SPEND USING THE INTERNET PERCENTAGE OF USERS ACCESSING THE INTERNET VIA MOBILE DEVICES 160.0 75.0% +6.4% 10H 08M 96.1% MILLION +9.6 MILLION O R D E M E P R O G R E S S O BRAZIL KEY INDICATORS OF INTERNET ADOPTION AND USE OVERVIEW OF INTERNET USE ! USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS

24. 24. 25 JAN 2021 SOURCES: AS STATED ABOVE EACH ICON (ALL ACCESSED JAN 2021); POPULATION DATA VIA THE UNITED NATIONS AND LOCAL GOVERNMENT AUTHORITIES. *NOTE: FIGURE FOR CIA WORLD FACTBOOK COMPARES PUBLISHED INTERNET PENETRATION RATE WITH LATEST POPULATION DATA FROM THE U.N.  COMPARABILITY ADVISORY: THE HEADLINE FIGURE FOR INTERNET USERS CITED ELSEWHERE IN THIS REPORT INCLUDES DATA FROM SOURCES NOT FEATURED ON THIS SLIDE, AND MAY NOT MATCH ANY OF THE VALUES SHOWN HERE. vs. POPULATION: vs. POPULATION: vs. POPULATION: vs. POPULATION: ITU: INDIVIDUALS USING THE INTERNET CIA WORLD FACTBOOK: INTERNET USERS* INTERNET WORLD STATS: INTERNET USERS WORLD BANK: INDIVIDUALS USING THE INTERNET 150.2 143.9 149.1 143.9 MILLION MILLION MILLION MILLION 70.4% 67.5% 69.9% 67.5% O R D E M E P R O G R E S S O BRAZIL INDICATORS OF INTERNET ADOPTION PUBLISHED BY DIFFERENT SOURCES, OFFERED FOR REFERENCE AND PERSPECTIVE DIFFERENT PERSPECTIVES: INTERNET ADOPTION ! OUR HEADLINE VALUE FOR INTERNET USERS INCLUDES ADDITIONAL DATA SOURCES, AND MAY NOT MATCH ANY OF THE VALUES SHOWN ON THIS CHART

25. 25. 26 JAN 2021 SOURCES: KEPIOS (JAN 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE UNITED NATIONS. DATA FOR TIME SPENT AND MOBILE INTERNET SHARE FROM GWI (Q3 2020). SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS REPORTS. TOTAL NUMBER OF MOBILE INTERNET USERS (CELLULAR AND / OR WIFI) MOBILE INTERNET USERS AS A PERCENTAGE OF TOTAL INTERNET USERS SMARTPHONE INTERNET USERS AS A PERCENTAGE OF TOTAL INTERNET USERS FEATURE PHONE INTERNET USERS AS A PERCENTAGE OF TOTAL INTERNET USERS AVERAGE DAILY TIME USERS AGED 16 TO 64 SPEND USING MOBILE INTERNET 153.7 96.1% 95.0% 2.4% 5H 17M MILLION O R D E M E P R O G R E S S O BRAZIL USERS WHO ACCESS THE INTERNET VIA MOBILE PHONES MOBILE INTERNET USE ! USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS

26. 26. 27 JAN 2021 SOURCE: OOKLA (JAN 2021). FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS (IN MEGABITS PER SECOND) IN DECEMBER 2020, WITH COMPARISONS TO AVERAGE DOWNLOAD SPEEDS IN DECEMBER 2019. AVERAGE DOWNLOAD SPEED OF MOBILE INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF MOBILE INTERNET CONNECTIONS AVERAGE DOWNLOAD SPEED OF FIXED INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF FIXED INTERNET CONNECTIONS 29.26 +18.0% 78.10 +60.2% MBPS MBPS O R D E M E P R O G R E S S O BRAZIL AVERAGE DOWNLOAD SPEEDS FOR MOBILE AND FIXED INTERNET CONNECTIONS, WITH YEAR-ON-YEAR COMPARISONS INTERNET CONNECTION SPEEDS: OVERVIEW

27. 27. 28 JAN 2021 SOURCE: STATCOUNTER (ACCESSED JAN 2021). FIGURES REPRESENT EACH DEVICE’S SHARE OF WEB PAGES SERVED TO WEB BROWSERS ONLY. NOTES: FIGURES FOR DEVICE SHARE ARE FOR DECEMBER 2020; ANNUAL CHANGE FIGURES COMPARE MONTHLY SHARE VALUES FOR DECEMBER 2020 TO DECEMBER 2019. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). ‘BPS’ VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE IN SHARE VALUES. DEC 2020 vs. DEC 2019: DEC 2020 vs. DEC 2019: DEC 2020 vs. DEC 2019: DEC 2020 vs. DEC 2019: MOBILE PHONES LAPTOPS & DESKTOPS TABLET COMPUTERS OTHER DEVICES 51.0% 48.1% 0.8% 0.14% +63% -29% +39% +100% +1,974 BPS -2,002 BPS +21 BPS +7 BPS O R D E M E P R O G R E S S O BRAZIL EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS SHARE OF WEB TRAFFIC BY DEVICE THE FIGURES ON THIS CHART ARE BASED ON WEB TRAFFIC TO WEB BROWSERS ONLY, AND DO NOT INCLUDE DATA FOR OTHER ICT-RELATED ACTIVITIES !

28. 28. 29 JAN 2021 SOURCE: STATCOUNTER (ACCESSED JANUARY 2021), BASED ON VALUES FOR DECEMBER 2020. *NOTES: VALUES FOR MICROSOFT EDGE INCLUDE EDGE LEGACY. “Y-O-Y” FIGURES REPRESENT YEAR-ON-YEAR CHANGE, AND COMPARE MONTHLY SHARE VALUES FOR DECEMBER 2020 TO DECEMBER 2019. Y-O-Y CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). MICROSOFT EDGE* OPERA INTERNET EXPLORER OTHER CHROME SAFARI FIREFOX SAMSUNG INTERNET 3.1% 3.1% 0.4% 0.8% Y-O-Y: +168% Y-O-Y: -21% Y-O-Y: -64% Y-O-Y: +13% 79.5% 7.4% 2.7% 3.2% Y-O-Y: -3.5% Y-O-Y: +41% Y-O-Y: -31% Y-O-Y: +81% O R D E M E P R O G R E S S O BRAZIL BASED ON WEB PAGES SERVED TO WEB BROWSERS RUNNING ON ANY DEVICE SHARE OF WEB TRAFFIC BY BROWSER

29. 29. 30 JAN 2021 SOURCE: SEMRUSH (JAN 2021). FIGURES REPRESENT TRAFFIC FOR DECEMBER 2020. NOTES: “UNIQUE VISITS” REPRESENTS THE NUMBER OF DISTINCT ‘IDENTITIES’ ACCESSING EACH SITE, BUT MAY NOT REPRESENT UNIQUE INDIVIDUALS, AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN SITES. # WEBSITE TOTAL VISITS UNIQUE VISITS TIME PER VISIT PAGES PER VISIT # WEBSITE TOTAL VISITS UNIQUE VISITS TIME PER VISIT PAGES PER VISIT 11 INSTAGRAM.COM 272M 65.3M 17M 37S 4.79 12 LIVE.COM 260M 38.4M 6M 28S 4.48 13 AMERICANAS.COM.BR 216M 70.3M 7M 53S 3.48 14 CAIXA.GOV.BR 190M 47.8M 8M 47S 3.85 15 OLX.COM.BR 169M 37.6M 12M 30S 8.42 16 WHATSAPP.COM 134M 40.7M 21M 13S 1.72 17 PR.GOV.BR 130M 34.6M 10M 57S 4.60 18 AMPPROJECT.ORG 126M 8.81M 10M 27S 2.06 19 CORREIOS.COM.BR 125M 26.9M 6M 47S 3.77 20 TWITTER.COM 123M 33.6M 16M 17S 5.05 01 GOOGLE.COM 3.55B 149M 18M 32S 6.64 02 GLOBO.COM 1.25B 134M 15M 49S 3.22 03 UOL.COM.BR 853M 110M 15M 44S 3.75 04 FACEBOOK.COM 832M 116M 19M 11S 6.03 05 YOUTUBE.COM 743M 105M 28M 46S 3.85 06 GOOGLE.COM.BR 575M 57.7M 16M 05S 7.54 07 SP.GOV.BR 568M 149M 9M 03S 4.22 08 XVIDEOS.COM 561M 62.0M 16M 38S 9.63 09 MERCADOLIVRE.COM.BR 516M 99.9M 11M 49S 6.51 10 WIKIPEDIA.ORG 327M 88.6M 8M 21S 2.01 O R D E M E P R O G R E S S O BRAZIL RANKING OF TOP WEBSITES BASED ON TOTAL TRAFFIC VOLUME IN DECEMBER 2020, ACCORDING TO SEMRUSH TOP WEBSITES BY TRAFFIC (SEMRUSH)

30. 30. 31 JAN 2021 SOURCE: SEMRUSH (JAN 2021). NOTES: FIGURES REPRESENT WEBSITE TRAFFIC ONLY, AND DO NOT INCLUDE USE OF NATIVE MOBILE APPS. DEVICE SHARE BASED ON TOTAL WEBSITE TRAFFIC IN DECEMBER 2020. AGE AND GENDER SHARES BASED ON UNIQUE VISITORS AGED 18+ IN DECEMBER 2020. GENDER DATA ARE ONLY AVAILABLE FOR ‘FEMALE’ AND ‘MALE’ VISITORS, SO FIGURES SHOWN HERE REPRESENT SHARE OF THOSE GENDERS. ADVISORY: SOME WEBSITES IN THIS LIST MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN SITES. # WEBSITE MOBILE SHARE COMPUTER SHARE FEMALE SHARE MALE SHARE AGE 18-24 SHARE AGE 25-34 SHARE AGE 35-44 SHARE AGE 45-54 SHARE AGE 55-64 SHARE AGE 65+ SHARE 01 GOOGLE.COM 84.8% 15.3% 42.6% 57.4% 17.4% 32.0% 17.0% 12.9% 11.6% 9.1% 02 GLOBO.COM 83.8% 16.3% [N/A] [N/A] [N/A] [N/A] [N/A] [N/A] [N/A] [N/A] 03 UOL.COM.BR 81.2% 18.9% 52.2% 47.8% 20.4% 34.0% 19.6% 13.1% 8.2% 4.8% 04 FACEBOOK.COM 75.9% 24.1% 47.5% 52.5% 15.2% 28.6% 17.8% 14.5% 12.8% 11.1% 05 YOUTUBE.COM 35.4% 64.6% 41.4% 58.6% 19.3% 34.8% 16.7% 11.5% 9.4% 8.3% 06 GOOGLE.COM.BR 67.1% 32.9% 46.2% 53.8% 20.0% 34.2% 18.2% 12.1% 9.5% 6.0% 07 SP.GOV.BR 93.6% 6.4% [N/A] [N/A] [N/A] [N/A] [N/A] [N/A] [N/A] [N/A] 08 XVIDEOS.COM 89.7% 10.3% 11.5% 88.5% 15.7% 30.2% 16.6% 15.1% 10.9% 11.5% 09 MERCADOLIVRE.COM.BR 59.4% 40.6% 50.3% 49.7% 20.6% 34.8% 19.6% 13.2% 7.2% 4.6% 10 WIKIPEDIA.ORG 60.0% 40.0% 44.8% 55.2% 17.2% 31.4% 17.2% 12.9% 11.8% 9.5% O R D E M E P R O G R E S S O BRAZIL SHARE OF TOTAL WEBSITE TRAFFIC BY DEVICE, AND SHARE OF UNIQUE VISITORS AGED 18+ BY AGE AND GENDER (DECEMBER 2020) TRAFFIC SHARE BY DEVICE, AGE, AND GENDER

31. 31. 32 JAN 2021 SOURCE: SEMRUSH (JAN 2021). NOTES: PERCENTAGES REPRESENT THE SHARE OF TOTAL WEBSITE TRAFFIC IN DECEMBER 2020 THAT RESULTED FROM CLICKS ON LINKS POSTED TO EACH SOCIAL MEDIA PLATFORM. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN SITES. # WEBSITE TRAFFIC FROM FACEBOOK REFERRALS TRAFFIC FROM YOUTUBE REFERRALS TRAFFIC FROM INSTAGRAM REFERRALS TRAFFIC FROM TWITTER REFERRALS TRAFFIC FROM LINKEDIN REFERRALS TRAFFIC FROM PINTEREST REFERRALS TRAFFIC FROM REDDIT REFERRALS 01 GOOGLE.COM 1.66% 0.53% 0.34% 0.12% 0.04% 0.03% 0.02% 02 GLOBO.COM 1.83% 0.10% 0.27% 1.36% 0.04% 0.009% 0.010% 03 UOL.COM.BR 2.26% 0.13% 0.24% 2.10% 0.05% 0.008% 0.02% 04 FACEBOOK.COM 0.02% 0.56% 1.18% 0.21% 0.06% 0.03% 0.010% 05 YOUTUBE.COM 1.57% 0.69% 0.29% 0.42% 0.02% 0.01% 0.13% 06 GOOGLE.COM.BR 1.19% 0.28% 0.19% 0.06% 0.04% 0.03% 0.004% 07 SP.GOV.BR 1.30% 0.06% 0.13% 0.04% 0.03% 0.008% 0.001% 08 XVIDEOS.COM 0.72% 0.09% 0.19% 0.19% 0.01% 0.007% 0.02% 09 MERCADOLIVRE.COM.BR 1.20% 0.46% 0.12% 0.02% 0.009% 0.01% 0.002% 10 WIKIPEDIA.ORG 0.28% 0.10% 0.07% 0.09% 0.007% 0.009% 0.10% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF TOTAL WEBSITE VISITS RESULTING FROM REFERRALS FROM EACH SOCIAL PLATFORM IN DECEMBER 2020 WEBSITE TRAFFIC FROM SOCIAL REFERRALS

32. 32. 33 JAN 2021 SOURCE: SIMILARWEB (JAN 2021). FIGURES REPRESENT TRAFFIC FOR DECEMBER 2020. NOTE: “UNIQUE VISITS” REPRESENTS THE NUMBER OF DISTINCT ‘IDENTITIES’ ACCESSING EACH SITE, BUT MAY NOT REPRESENT UNIQUE INDIVIDUALS, AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN SITES. # WEBSITE TOTAL VISITS UNIQUE VISITS TIME PER VISIT PAGES PER VISIT # WEBSITE TOTAL VISITS UNIQUE VISITS TIME PER VISIT PAGES PER VISIT 11 TWITTER.COM 306M 45.8M 12M 23S 12.9 12 LIVE.COM 259M 29.2M 7M 45S 8.4 13 NETFLIX.COM 197M 22.5M 10M 25S 4.4 14 WIKIPEDIA.ORG 184M 53.9M 3M 24S 2.5 15 AMERICANAS.COM.BR 170M 67.4M 3M 32S 4.1 16 XNXX.COM 158M 25.3M 2M 54S 9.5 17 NOTICIASCONCURSOS.COM.BR 154M 68.0M 0M 02S 1.3 18 BET365.COM 152M 43.7M 4M 57S 2.9 19 OLX.COM.BR 150M 36.0M 8M 42S 9.6 20 YAHOO.COM 127M 29.1M 5M 52S 4.9 01 GOOGLE.COM 5.27B 173M 10M 08S 7.5 02 YOUTUBE.COM 1.83B 117M 22M 41S 10.7 03 FACEBOOK.COM 1.67B 140M 8M 37S 6.6 04 GLOBO.COM 883M 97.0M 6M 28S 2.8 05 INSTAGRAM.COM 673M 90.8M 7M 21S 10.7 06 UOL.COM.BR 652M 97.0M 6M 55S 3.8 07 XVIDEOS.COM 562M 57.5M 5M 32S 8.2 08 WHATSAPP.COM 511M 59.3M 3M 27S 1.5 09 GOOGLE.COM.BR 477M 40.5M 7M 48S 10.6 10 MERCADOLIVRE.COM.BR 332M 75.7M 7M 05S 8.2 O R D E M E P R O G R E S S O BRAZIL RANKING OF TOP WEBSITES BASED ON TOTAL TRAFFIC VOLUME IN DECEMBER 2020, ACCORDING TO SIMILARWEB TOP WEBSITES BY TRAFFIC (SIMILARWEB)

33. 33. 34 JAN 2021 SOURCE: ALEXA (JAN 2021). *NOTES: ‘ALEXA’ IS THE NAME OF AMAZON’S INSIGHTS ARM, AND DATA SHOWN HERE ARE NOT RESTRICTED TO ACTIVITIES ON ‘ALEXA’ VOICE PLATFORMS. VALUES FOR “TIME / DAY” AND “PAGES / DAY” REPRESENT ALEXA’S ESTIMATES OF AVERAGES FOR GLOBAL VISITORS, NOT JUST LOCAL MARKET VISITORS. “TIME / DAY” VALUES REPORTED IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. # WEBSITE TIME / DAY PAGES / DAY # WEBSITE TIME / DAY PAGES / DAY 01 GOOGLE.COM 15M 41S 17.02 02 YOUTUBE.COM 17M 23S 9.86 03 GOOGLE.COM.BR 4M 32S 4.15 04 LIVE.COM 5M 23S 5.43 05 METROPOLES.COM 1M 59S 1.60 06 GLOBO.COM 6M 35S 2.86 07 MERCADOLIVRE.COM.BR 7M 15S 6.73 08 UOL.COM.BR 5M 47S 2.72 09 YAHOO.COM 5M 08S 4.74 10 NETFLIX.COM 4M 26S 3.23 11 OTVFOCO.COM.BR 2M 03S 2.30 12 BET365.COM 2M 43S 1.88 13 RECLAMEAQUI.COM.BR 2M 50S 2.00 14 CAMPOGRANDENEWS.COM.BR 2M 25S 1.60 15 MSN.COM 3M 15S 2.73 16 AMAZON.COM.BR 4M 48S 4.91 17 ROBLOX.COM 16M 52S 8.83 18 CAIXA.GOV.BR 6M 10S 3.80 19 AMERICANAS.COM.BR 3M 50S 2.88 20 MICROSOFT.COM 4M 29S 3.32 O R D E M E P R O G R E S S O BRAZIL RANKING OF TOP WEBSITES BASED ON TOTAL TRAFFIC VOLUME IN DECEMBER 2020, ACCORDING TO ALEXA* TOP WEBSITES BY TRAFFIC (ALEXA)

34. 34. 35 JAN 2021 SOURCE: GOOGLE TRENDS (ACCESSED JAN 2021). NOTE: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE “INDEX” COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). # SEARCH QUERY INDEX # SEARCH QUERY INDEX 01 CLIMA 100 02 TEMPO 76 03 TRADUTOR 71 04 GOOGLE 71 05 FACEBOOK 65 06 WHATSAPP 52 07 YOUTUBE 48 08 GLOBO 43 09 PREVISÃO DO TEMPO 40 10 CAIXA 39 11 WHATSAPP WEB 30 12 INSTAGRAM 30 13 FLAMENGO 30 14 HOTMAIL 29 15 UOL 28 16 MERCADO LIVRE 28 17 FRASES 27 18 CORONAVIRUS 27 19 OLX 26 20 GOOGLE TRADUTOR 23 O R D E M E P R O G R E S S O BRAZIL THE MOST COMMON QUERIES THAT PEOPLE ENTERED INTO GOOGLE SEARCH BETWEEN 01 JANUARY AND 31 DECEMBER 2020 GOOGLE SEARCH: TOP QUERIES IN 2020

35. 35. 36 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTE: THE QUESTIONS INFORMING THESE DATA POINTS APPEAR IN DIFFERENT PARTS OF GWI’S SURVEY, SO FIGURES MAY NOT BE DIRECTLY COMPARABLE WITH ONE ANOTHER. USED A CONVENTIONAL SEARCH ENGINE IN THE PAST MONTH (ANY DEVICE) USED VOICE SEARCH OR VOICE COMMANDS IN THE PAST MONTH (ANY DEVICE) USE SOCIAL MEDIA AS A MAIN SOURCE WHEN RESEARCHING BRANDS (ANY DEVICE) USED IMAGE RECOGNITION TOOLS IN THE PAST MONTH (MOBILE DEVICES ONLY) 99.5% 40.2% 61.6% 60.5% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT USES EACH KIND OF TOOL OR PLATFORM* FOR ONLINE SEARCHES ONLINE SEARCH BEHAVIOURS

36. 36. 37 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. WATCH ONLINE VIDEOS WATCH VLOGS LISTEN TO MUSIC STREAMING SERVICES LISTEN TO ONLINE RADIO STATIONS LISTEN TO OR WATCH PODCASTS 98.8% 44.7% 78.5% 45.0% 44.4% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT CONSUMES EACH KIND OF CONTENT VIA THE INTERNET EACH MONTH ONLINE CONTENT ACTIVITIES

37. 37. 38 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. TABLET DEVICE HANDHELD GAMING DEVICE MEDIA STREAMING DEVICE VIRTUAL REALITY HEADSET ANY DEVICE SMARTPHONE LAPTOP OR DESKTOP GAMES CONSOLE 14.8% 9.3% 5.0% 4.2% 87.3% 76.7% 46.7% 40.9% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT PLAYS VIDEO GAMES ON EACH KIND OF DEVICE PLAYING VIDEO GAMES: DEVICE PERSPECTIVE

38. 38. 39 JAN 2021 SOURCE: STATISTA MARKET OUTLOOK FOR THE SMART HOME CATEGORY (ACCESSED JAN 2021). FIGURES REPRESENT ESTIMATES OF FULL-YEAR REVENUES FOR 2020, IN U.S. DOLLARS. SEE STATISTA.COM/OUTLOOK/DIGITAL-MARKETS FOR MORE DETAILS. *NOTES: THE “CONTROL AND CONNECTIVITY” SEGMENT INCLUDES HUBS AND INTERFACES FOR “INTELLIGENT HOME NETWORKS” (E.G. SMART SPEAKERS, CENTRAL CONTROL UNITS, SMART PLUGS, ETC.).  COMPARABILITY ADVISORY: BASE CHANGES. DATA NOT COMPARABLE WITH PREVIOUS REPORTS. VALUE OF SMART HOME SECURITY DEVICE MARKET VALUE OF SMART HOME ENTERTAINMENT DEVICE MARKET VALUE OF SMART HOME COMFORT & LIGHTING MARKET VALUE OF SMART HOME ENERGY MANAGEMENT MARKET NUMBER OF HOMES WITH SMART HOME DEVICES TOTAL ANNUAL VALUE OF SMART HOME DEVICES MARKET VALUE OF SMART HOME CONTROL & CONNECTIVITY DEVICE MARKET* VALUE OF SMART HOME APPLIANCES MARKET $118.7 $129.4 $34.44 $47.88 MILLION MILLION MILLION MILLION 4.25 $710.0 $94.47 $285.2 MILLION MILLION MILLION MILLION O R D E M E P R O G R E S S O BRAZIL VALUE OF THE MARKET FOR SMART HOME DEVICES, INCLUDING VALUES FOR DEVICE SUB-CATEGORIES (IN U.S. DOLLARS) OVERVIEW OF THE SMART HOME DEVICE MARKET ! REVISIONS TO HISTORICAL FIGURES MEAN VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS

39. 39. 40 JAN 2021 SOURCE: STATISTA MARKET OUTLOOK FOR THE SMART HOME CATEGORY (ACCESSED JAN 2021). FIGURES REPRESENT ESTIMATES OF FULL-YEAR REVENUE FOR 2020, IN U.S. DOLLARS. SEE STATISTA.COM FOR MORE DETAILS. *NOTES: “PENETRATION” REFERS TO THE NUMBER OF HOMES WITH SMART HOME DEVICES; “ARPU” REFERS TO AVERAGE REVENUE PER HOME WITH EACH KIND OF DEVICE. ARPU FOR SUB-CATEGORIES MAY EXCEED COMBINED ARPU DUE TO DIFFERENCES IN THE NUMBER OF HOMES.  COMPARABILITY ADVISORY: BASE CHANGES. ARPU*: SMART HOME SECURITY DEVICES ARPU*: SMART HOME ENTERTAINMENT DEVICES ARPU*: SMART HOME COMFORT & LIGHTING ARPU*: SMART HOME ENERGY MANAGEMENT PENETRATION OF SMART HOME DEVICES* ARPU*: COMBINED SPEND ON ALL SMART HOME DEVICES ARPU*: SMART HOME CONTROL & CONNECTIVITY DEVICES ARPU*: SMART HOME APPLIANCES $86 $75 $25 $41 6.2% $167 $86 $260 O R D E M E P R O G R E S S O BRAZIL AVERAGE ANNUAL SPEND ON SMART HOME DEVICES PER SMART HOME (IN U.S. DOLLARS) AVERAGE ANNUAL REVENUE PER SMART HOME ! REVISIONS TO HISTORICAL FIGURES MEAN VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS

40. 40. 41 JAN 2021 SOURCE: STATISTA MARKET OUTLOOK FOR THE SMART HOME CATEGORY (ACCESSED JAN 2021). SEE STATISTA.COM/OUTLOOK/DIGITAL-MARKETS FOR DETAILS. *NOTES: “PENETRATION” REFERS TO THE NUMBER OF HOMES WITH SMART HOME DEVICES. PENETRATION CHANGE FIGURES REPRESENT RELATIVE CHANGE IN PENETRATION VERSUS PREVIOUS YEAR’S FIGURES. “Y-O-Y VALUE CHANGE” FIGURES REPRESENT THE YEAR-ON-YEAR CHANGE IN ESTIMATES OF FULL-YEAR REVENUE FOR 2020 COMPARED WITH 2019.  COMPARABILITY ADVISORY: BASE CHANGES. Y-O-Y VALUE CHANGE: SMART HOME SECURITY DEVICE MARKET Y-O-Y VALUE CHANGE: SMART HOME ENTERTAINMENT DEVICE MARKET Y-O-Y VALUE CHANGE: SMART HOME COMFORT & LIGHTING MARKET Y-O-Y VALUE CHANGE: SMART HOME ENERGY MANAGEMENT MARKET ANNUAL CHANGE IN SMART HOME PENETRATION* Y-O-Y VALUE CHANGE: OVERALL SMART HOME DEVICES MARKET Y-O-Y VALUE CHANGE: SMART HOME CONTROL & CONNECTIVITY MARKET Y-O-Y VALUE CHANGE: SMART HOME APPLIANCES MARKET +35.7% +24.4% +34.2% +38.6% +15.1% +32.0% +36.3% +31.5% O R D E M E P R O G R E S S O BRAZIL YEAR-ON-YEAR CHANGE IN THE SIZE AND VALUE OF THE SMART HOME MARKET, WITH DETAIL FOR SUB-CATEGORIES SMART HOME MARKET: ANNUAL VALUE GROWTH ! REVISIONS TO HISTORICAL FIGURES MEAN VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS

41. 41. 42 JAN 2021 SOURCES: GWI (Q3 2020), EXCEPT (*) REUTERS INSTITUTE DIGITAL NEWS REPORT (2020 EDITION). GWI FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. REUTERS INSTITUTE DIGITAL NEWS REPORT FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF ADULTS AGED 18+. TRACKED SCREEN TIME OR SET TIME LIMITS FOR SOME APPS IN THE PAST MONTH EXPRESSED CONCERN ABOUT WHAT IS REAL OR FAKE ON THE INTERNET* EXPRESSED CONCERN ABOUT HOW COMPANIES USE PERSONAL DATA USED SOME FORM OF AD-BLOCKING TOOL IN THE PAST MONTH DELETED COOKIES FROM A WEB BROWSER IN THE PAST MONTH 24.3% 84.0% 50.7% 40.7% 55.2% O R D E M E P R O G R E S S O BRAZIL EXTENT TO WHICH ADULT INTERNET USERS* WORRY ABOUT THEIR DIGITAL PRIVACY AND ONLINE WELLBEING ONLINE PRIVACY AND WELLBEING SOME SURVEY QUESTIONS THAT INFORM THIS CHART HAVE CHANGED, SO VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS !

42. 42. SOCIAL MEDIA USE

43. 43. 44 JAN 2021 SOURCES: KEPIOS (JAN 2021), BASED ON EXTRAPOLATIONS OF DATA FROM: COMPANY EARNINGS ANNOUNCEMENTS AND MEDIA STATEMENTS; PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; CNNIC; MEDIASCOPE; CAFEBAZAAR; OCDH. *ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY EXCEED INTERNET USER NUMBERS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES AND HISTORICAL REVISIONS. DATA MAY NOT CORRELATE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS* SOCIAL MEDIA USERS AS A PERCENTAGE OF THE TOTAL POPULATION ANNUAL CHANGE IN THE NUMBER OF SOCIAL MEDIA USERS NUMBER OF SOCIAL MEDIA USERS ACCESSING VIA MOBILE PHONES PERCENTAGE OF TOTAL SOCIAL MEDIA USERS ACCESSING VIA MOBILE 150.0 70.3% +7.1% 148.2 98.8% MILLION +10 MILLION MILLION O R D E M E P R O G R E S S O BRAZIL USE OF SOCIAL NETWORKS AND MESSENGER SERVICES, WITH DETAIL FOR MOBILE SOCIAL MEDIA USE SOCIAL MEDIA USE ! DATA ARE NOT COMPARABLE WITH PREVIOUS REPORTS DUE TO CHANGES IN DATA SOURCES. USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.

44. 44. 45 JAN 2021 3.0% 10.5% 14.5% 11.2% 7.2% 4.6% 2.6% 2.6% 10.5% 13.8% 9.2% 5.4% 3.0% 1.7% SOURCE: EXTRAPOLATIONS OF DATA FROM SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS (JAN 2021). *NOTES: MOST SOCIAL MEDIA PLATFORMS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORIES: USERS MAY IDENTIFY BY DIFFERENT GENDERS AND / OR MISREPRESENT THEIR AGE ON SOCIAL MEDIA, WHICH MAY AFFECT THE COMPARABILITY OF SOCIAL MEDIA DATA vs. DEMOGRAPHIC DATA FROM OTHER SOURCES. “USERS” MAY NOT REPRESENT UNIQUE INDIVIDUALS. FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE 13 – 17 YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD O R D E M E P R O G R E S S O BRAZIL SHARE OF THE AUDIENCE THAT MARKETERS CAN REACH WITH ADVERTS ON SOCIAL MEDIA BY AGE GROUP AND GENDER* SOCIAL MEDIA: ADVERTISING AUDIENCE PROFILE

45. 45. 46 JAN 2021 SOURCE: GLOBALWEBINDEX (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTE: FIGURE FOR SOCIAL MEDIA ACCOUNTS MAY NOT INDICATE ACTIVE USE OF ALL ACCOUNTS EVERY MONTH. IN THIS CONTEXT, USING SOCIAL MEDIA FOR WORK PURPOSES INCLUDES PEOPLE WHO USE SOCIAL MEDIA TO NETWORK FOR WORK, AND / OR TO FOLLOW WORK CONTACTS, ENTREPRENEURS AND / OR BUSINESS PEOPLE. VISITED OR USED A SOCIAL NETWORK OR A MESSAGING SERVICE IN THE PAST MONTH ACTIVELY ENGAGED WITH OR CONTRIBUTED TO SOCIAL MEDIA IN THE PAST MONTH AVERAGE AMOUNT OF TIME PER DAY SPENT USING SOCIAL MEDIA AVERAGE NUMBER OF SOCIAL MEDIA ACCOUNTS PER INTERNET USER* PERCENTAGE OF INTERNET USERS THAT USES SOCIAL MEDIA FOR WORK PURPOSES* 99.9% 90.8% 3H 42M 9.8 59.0% O R D E M E P R O G R E S S O BRAZIL PERSPECTIVES ON HOW INTERNET USERS AGED 16 TO 64 ENGAGE WITH SOCIAL MEDIA SOCIAL MEDIA BEHAVIOURS

46. 46. 47 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. NOTE: FIGURES ON THIS CHART REPRESENT INTERNET USERS’ SELF-REPORTED SOCIAL MEDIA BEHAVIOURS, AND MAY NOT CORRELATE WITH THE FIGURES CITED ELSEWHERE IN THIS REPORT FOR EACH PLATFORM’S ADVERTISING AUDIENCE REACH, OR THE ACTIVE USER FIGURES PUBLISHED BY INDIVIDUAL SOCIAL MEDIA PLATFORMS. 96.4% 91.7% 89.8% 86.3% 68.5% 51.6% 47.9% 47.1% 42.6% 29.4% 28.8% 25.3% 22.5% 17.7% 16.6% 16.6% YOUTUBE WHATSAPP FACEBOOK INSTAGRAM FACEBOOK MESSENGER TWITTER TIKTOK PINTEREST LINKEDIN TELEGRAM SKYPE SNAPCHAT TWITCH TUMBLR BADOO REDDIT O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT HAS USED EACH PLATFORM IN THE PAST MONTH MOST-USED SOCIAL MEDIA PLATFORMS

47. 47. 48 JAN 2021 SOURCE: APP ANNIE (JAN 2021). SEE STATEOFMOBILE2021.COM FOR MORE DETAILS. *NOTE: RANK ORDER DETERMINED BY THE COMBINED AMOUNT OF TIME THAT ALL ANDROID USERS SPENT USING EACH MOBILE APP THROUGHOUT THE WHOLE OF 2020, COMPARED WITH OTHER MOBILE APPS IN EACH CATEGORY. HIGHER VALUES FOR “AVERAGE TIME PER USER” MAY APPEAR LOWER IN THE RANKINGS FOR APPS WITH FEWER OVERALL USERS. ADVISORIES: ONLY INCLUDES DATA FOR ANDROID PHONE DEVICES. DOES NOT INCLUDE NEWS APPS OR SPORTS STREAMING APPS. # VIDEO STREAMING APP AVE. TIME PER USER # SOCIAL MEDIA APP AVE. TIME PER USER TOP VIDEO STREAMING MOBILE APPS, RANKED BY CUMULATIVE TIME SPENT* TOP SOCIAL MEDIA MOBILE APPS, RANKED BY CUMULATIVE TIME SPENT* 01 YOUTUBE 26.3 HOURS / MONTH 02 NETFLIX 7.9 HOURS / MONTH 03 YOUTUBE GO 5.9 HOURS / MONTH 04 AMAZON PRIME VIDEO 3.2 HOURS / MONTH 05 YOUTUBE KIDS 7.0 HOURS / MONTH 01 WHATSAPP 30.3 HOURS / MONTH 02 FACEBOOK 15.6 HOURS / MONTH 03 INSTAGRAM 14.0 HOURS / MONTH 04 TIKTOK 14.0 HOURS / MONTH 05 TWITTER 6.4 HOURS / MONTH O R D E M E P R O G R E S S O BRAZIL TOP SOCIAL MEDIA AND VIDEO STREAMING APPS ON ANDROID PHONES, BASED ON TOTAL CUMULATIVE TIME SPENT IN 2020 TOP SOCIAL MEDIA AND STREAMING VIDEO APPS

48. 48. 49 JAN 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JAN 2021). *NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON FACEBOOK FACEBOOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK’S ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 130.0 74.1% 0% 53.5% 46.5% MILLION [UNCHANGED] O R D E M E P R O G R E S S O BRAZIL THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK FACEBOOK: AUDIENCE OVERVIEW

49. 49. 50 JAN 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JAN 2021). BASED ON FACEBOOK USERS AGED 18 AND ABOVE. PERCENTAGE OF FACEBOOK USERS ACCESSING VIA ANY KIND OF MOBILE PHONE PERCENTAGE OF FACEBOOK USERS ACCESSING VIA LAPTOP OR DESKTOP COMPUTERS ONLY PERCENTAGE OF FACEBOOK USERS ACCESSING VIA BOTH PHONES AND COMPUTERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PHONES ONLY 98.8% 1.2% 16.4% 82.4% O R D E M E P R O G R E S S O BRAZIL THE DEVICES THAT FACEBOOK USERS USE TO ACCESS THE PLATFORM FACEBOOK ACCESS BY DEVICE

50. 50. 51 JAN 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JAN 2021). NOTE: FIGURES REPRESENT MEDIAN VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE. FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADVERTS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 12 8 2 15 1 1 17 12 12 5 2 1 17 12 O R D E M E P R O G R E S S O BRAZIL THE NUMBER OF TIMES A ‘TYPICAL’ USER AGED 18+ PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ACTIVITY FREQUENCY

51. 51. 52 JAN 2021 SOURCES: KEPIOS ANALYSIS (JAN 2021), BASED ON DATA PUBLISHED IN GOOGLE’S SELF-SERVICE ADVERTISING TOOLS. *NOTES: GOOGLE’S TOOLS ONLY ALLOW ADVERTISERS TO TARGET ADS BY AGE FOR USERS AGED 18+, BUT THE FIGURES FOR “POTENTIAL AUDIENCE” INCLUDE USERS ACROSS ALL AGE GROUPS. GOOGLE’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘FEMALE’ OR ‘MALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE* THAT GOOGLE REPORTS CAN BE REACHED USING ADVERTS ON YOUTUBE YOUTUBE’S ADVERTISING AUDIENCE AGED 18+ COMPARED TO THE TOTAL POPULATION AGED 18+ PERCENTAGE OF ITS AD AUDIENCE THAT YOUTUBE REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT YOUTUBE REPORTS IS MALE* 127.0 64.7% 52.9% 47.1% MILLION O R D E M E P R O G R E S S O BRAZIL THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON YOUTUBE YOUTUBE: AUDIENCE OVERVIEW

52. 52. 53 JAN 2021 SOURCE: GOOGLE TRENDS (ACCESSED JAN 2021). NOTE: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE “INDEX” COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). # SEARCH QUERY INDEX # SEARCH QUERY INDEX 01 FILME 100 02 MC 72 03 FILMES 72 04 LIVE 58 05 MUSICA 56 06 FUNK 53 07 DESENHO 41 08 MUSICAS 33 09 MÚSICA 30 10 MINECRAFT 29 11 FILMES COMPLETOS DUBLADOS 28 12 JP 27 13 LIVE AO VIVO 25 14 GALINHA PINTADINHA 25 15 FREE FIRE 23 16 FELIPE NETO 22 17 LUCCAS NETO 20 18 JP E MARIA CLARA 17 19 GUSTTAVO LIMA 16 20 RENATO GARCIA 15 O R D E M E P R O G R E S S O BRAZIL USERS’ TOP SEARCH QUERIES ON YOUTUBE IN 2020 TOP YOUTUBE SEARCH QUERIES

53. 53. 54 JAN 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JAN 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON INSTAGRAM INSTAGRAM’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN INSTAGRAM’S ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT INSTAGRAM REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT INSTAGRAM REPORTS IS MALE* 99.00 56.4% +4.2% 58.2% 41.8% MILLION +4.0 MILLION O R D E M E P R O G R E S S O BRAZIL THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON INSTAGRAM INSTAGRAM: AUDIENCE OVERVIEW

54. 54. 55 JAN 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JAN 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORIES: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. SOME FACEBOOK MESSENGER ADVERTISING OPTIONS ARE CURRENTLY UNAVAILABLE IN SOME COUNTRIES, SO “POTENTIAL AUDIENCE” FIGURES MAY BE MUCH LOWER THAN TOTAL MONTHLY ACTIVE USERS. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 77.00 43.9% 53.9% 46.1% MILLION O R D E M E P R O G R E S S O BRAZIL THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER FACEBOOK MESSENGER: AUDIENCE OVERVIEW

55. 55. 56 JAN 2021 SOURCE: LINKEDIN’S SELF-SERVICE ADVERTISING TOOLS (JAN 2021). *NOTES: LINKEDIN’S TOOLS REPORT TOTAL MEMBERS, NOT MONTHLY ACTIVE USERS, SO DATA ON THIS CHART ARE NOT COMPARABLE WITH SIMILAR DATA POINTS FOR OTHER PLATFORMS. LINKEDIN DOES NOT REPORT AUDIENCE FIGURES FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. GENDER SHARE BASED ON AVAILABLE DATA. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT LINKEDIN REPORTS CAN BE REACHED WITH ADVERTS ON LINKEDIN LINKEDIN’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ QUARTER-ON- QUARTER CHANGE IN LINKEDIN’S ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT LINKEDIN REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT LINKEDIN REPORTS IS MALE* 45.00 28.1% 0% 47.5% 52.5% MILLION [UNCHANGED] O R D E M E P R O G R E S S O BRAZIL LINKEDIN: AUDIENCE OVERVIEW THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON LINKEDIN

56. 56. 57 JAN 2021 SOURCE: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JAN 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT FIGURES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT SNAP REPORTS CAN BE REACHED WITH ADVERTS ON SNAPCHAT SNAPCHAT’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN SNAPCHAT’S ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT SNAPCHAT REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT SNAPCHAT REPORTS IS MALE* 11.95 6.8% +6.7% 76.7% 21.3% MILLION +750 THOUSAND O R D E M E P R O G R E S S O BRAZIL SNAPCHAT: AUDIENCE OVERVIEW THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT

57. 57. 58 JAN 2021 SOURCE: TWITTER’S SELF-SERVICE ADVERTISING TOOLS (JAN 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTE: TWITTER DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. GENDER SHARE FIGURES EXTRAPOLATED FROM AVAILABLE DATA. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: LARGE BASE CHANGES. DATA REPORTED BY TWITTER’S SELF-SERVICE TOOLS ARE SUBJECT TO SIGNIFICANT FLUCTUATION. POTENTIAL AUDIENCE* THAT TWITTER REPORTS CAN BE REACHED WITH ADVERTS ON TWITTER TWITTER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN TWITTER’S ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT TWITTER REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TWITTER REPORTS IS MALE* 16.20 9.2% -2.7% 41.5% 58.5% MILLION -450 THOUSAND O R D E M E P R O G R E S S O BRAZIL TWITTER: AUDIENCE OVERVIEW THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON TWITTER

58. 58. MOBILE USE

59. 59. 60 JAN 2021 SOURCE: GSMA INTELLIGENCE (JAN 2021). NOTE: PERCENTAGES vs. POPULATION MAY EXCEED 100% DUE TO INDIVIDUAL USE OF MULTIPLE CONNECTIONS. TOTAL GLOBAL CONNECTIONS FIGURE QUOTED HERE DOES NOT INCLUDE IOT CELLULAR CONNECTIONS.  COMPARABILITY ADVISORY: BASE CHANGES. SOME FIGURES MAY NOT BE DIRECTLY COMPARABLE WITH DATA IN OUR PREVIOUS REPORTS. NUMBER OF MOBILE CONNECTIONS (EXCLUDING IOT) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PRE-PAID CONNECTIONS AS A PERCENTAGE OF ALL MOBILE CONNECTIONS POST-PAID CONNECTIONS AS A PERCENTAGE OF ALL MOBILE CONNECTIONS BROADBAND CONNECTIONS (3G-5G) AS A PERCENTAGE OF ALL MOBILE CONNECTIONS 205.4 96.3% 56.5% 43.5% 95.7% MILLION O R D E M E P R O G R E S S O BRAZIL OVERVIEW OF MOBILE CONNECTIONS WITH SHARE BY PAYMENT TYPE AND CONNECTION BANDWIDTH MOBILE CONNECTIONS BY TYPE

60. 60. 61 JAN 2021 SOURCE: GSMA INTELLIGENCE MOBILE CONNECTIVITY INDEX (ACCESSED JAN 2021). THE MOBILE CONNECTIVITY INDEX MEASURES THE PERFORMANCE OF DIFFERENT COUNTRIES AGAINST KEY ENABLERS OF MOBILE INTERNET ADOPTION. COUNTRIES ARE SCORED WITHIN A RANGE OF 0 TO 100 ACROSS A NUMBER OF INDICATORS, WITH A HIGHER SCORE REPRESENTING STRONGER PERFORMANCE IN DELIVERING MOBILE INTERNET CONNECTIVITY. FOR MORE INFORMATION, VISIT WWW.MOBILECONNECTIVITYINDEX.COM OVERALL COUNTRY INDEX SCORE MOBILE NETWORK INFRASTRUCTURE AFFORDABILITY OF DEVICES AND SERVICES CONSUMER READINESS AVAILABILITY OF RELEVANT CONTENT AND SERVICES 63.52 69.83 41.60 77.29 72.51 O R D E M E P R O G R E S S O BRAZIL GSMA INTELLIGENCE’S ASSESSMENT OF KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY MOBILE CONNECTIVITY INDEX

61. 61. 62 JAN 2021 SOURCE: STATCOUNTER (ACCESSED JAN 2021). FIGURES REPRESENT EACH OPERATING SYSTEM’S SHARE OF WEB PAGES SERVED TO WEB BROWSERS ONLY. SHARE FIGURES ARE FOR DECEMBER 2020. ANNUAL CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). *NOTE: FIGURES FOR SAMSUNG OS REFER ONLY TO THOSE DEVICES RUNNING OPERATING SYSTEMS DEVELOPED BY SAMSUNG (E.G. BADA AND TIZEN), AND DO NOT INCLUDE SAMSUNG DEVICES RUNNING ANDROID. SHARE OF WEB TRAFFIC ORIGINATING FROM ANDROID DEVICES SHARE OF WEB TRAFFIC ORIGINATING FROM APPLE IOS DEVICES SHARE OF WEB TRAFFIC ORIGINATING FROM KAI OS DEVICES SHARE OF WEB TRAFFIC ORIGINATING FROM SAMSUNG OS DEVICES* SHARE OF WEB TRAFFIC ORIGINATING FROM OTHER OS DEVICES DEC 2020 vs. DEC 2019: DEC 2020 vs. DEC 2019: DEC 2020 vs. DEC 2019: DEC 2020 vs. DEC 2019: DEC 2020 vs. DEC 2019: 85.8% 13.9% 0% 0.2% 0.06% -2.4% +19% [N/A] +122% -81% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF WEB PAGE REQUESTS ORIGINATING FROM MOBILE HANDSETS RUNNING DIFFERENT OPERATING SYSTEMS SHARE OF WEB TRAFFIC BY MOBILE OS

62. 62. 63 JAN 2021 SOURCE: APP ANNIE (JAN 2021). *NOTES: DATA FOR TIME SPENT REPRESENTS COMBINED ACTIVITY ACROSS ALL ANDROID PHONE DEVICES ONLY FOR FULL-YEAR 2020. DATA FOR DOWNLOADS AND CONSUMER SPEND REPRESENTS COMBINED ACTIVITY ACROSS THE IOS AND GOOGLE PLAY STORES FOR FULL-YEAR 2020. CONSUMER SPEND ONLY INCLUDES SPEND THROUGH APP STORES, AND DOES NOT INCLUDE REVENUES FROM MOBILE COMMERCE OR MOBILE ADVERTISING. FIGURES FOR YEAR-ON-YEAR GROWTH HAVE BEEN ROUNDED TO THE NEAREST 5%. TOTAL CUMULATIVE HOURS SPENT USING MOBILE PHONES IN 2020 (ANDROID PHONE DEVICES ONLY) ANNUAL CHANGE IN THE TOTAL AMOUNT OF TIME SPENT USING ANDROID MOBILE PHONES TOTAL NUMBER OF MOBILE APPS DOWNLOADED THROUGHOUT 2020 TOTAL CONSUMER SPEND ON MOBILE APPS FOR FULL-YEAR 2020 183.7 +25% 10.18 $920.0 BILLION BILLION MILLION O R D E M E P R O G R E S S O BRAZIL TOTAL TIME SPENT USING ANDROID PHONES, TOTAL NUMBER OF APP DOWNLOADS, AND TOTAL CONSUMER SPEND IN 2020 MARKET INSIGHTS: MOBILE ACTIVITY

63. 63. 64 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. SHOPPING APPS MAP APPS BANKING AND FINANCIAL SERVICES APPS HEALTH, FITNESS, AND NUTRITION APPS DATING AND FRIENDSHIP APPS CHAT APPS (MESSENGERS) SOCIAL NETWORKING APPS ENTERTAINMENT AND VIDEO APPS MUSIC APPS GAME APPS 79.4% 77.7% 57.0% 28.7% 14.2% 97.6% 98.2% 92.4% 68.0% 60.9% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT USES EACH TYPE OF MOBILE APP EACH MONTH USE OF MOBILE APPS BY CATEGORY

64. 64. 65 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTE: “CASTING” INCLUDES SCREEN MIRRORING. MAKE VIDEO CALLS OR USE SERVICES LIKE FACETIME WATCH CONTENT ON A TV BY CASTING IT FROM A MOBILE PHONE* USE OR SCAN QR CODES USE A MOBILE PAYMENT SERVICE (E.G. APPLE PAY, SAMSUNG PAY) USE A MOBILE PHONE AS A TICKET OR BOARDING PASS 61.6% 44.5% 50.2% 36.5% 7.8% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT PERFORMS EACH ACTION USING THEIR MOBILE PHONE EACH MONTH MOBILE ACTIONS

65. 65. 66 JAN 2021 SOURCE: APP ANNIE (JAN 2021). SEE STATEOFMOBILE2021.COM FOR MORE DETAILS. NOTE: RANKINGS BASED ON ACTIVE APP INSTALLS ACROSS IPHONE AND ANDROID PHONE DEVICES. # GAME NAME PARENT COMPANY # APP NAME PARENT COMPANY RANKING OF MOBILE GAMES BY MONTHLY ACTIVE USERS RANKING OF MOBILE APPS BY MONTHLY ACTIVE USERS 01 FREE FIRE SEA 02 ROBLOX ROBLOX 03 AMONG US! INNERSLOTH 04 MINECRAFT POCKET EDITION NETEASE; MICROSOFT 05 PK XD NASPERS 06 BRAWL STARS SUPERCELL 07 POKÉMON GO NIANTIC 08 CANDY CRUSH SAGA TENCENT; ACTIVISION BLIZZARD 09 8 BALL POOL MINICLIP 10 CLASH ROYALE SUPERCELL 01 WHATSAPP FACEBOOK 02 FACEBOOK FACEBOOK 03 INSTAGRAM FACEBOOK 04 FACEBOOK MESSENGER FACEBOOK 05 NETFLIX NETFLIX 06 TIKTOK BYTEDANCE 07 SPOTIFY SPOTIFY 08 UBER UBER TECHNOLOGIES 09 MERCADOLIBRE MERCADOLIBRE 10 IFOOD DELIVERY DE COMIDA NASPERS O R D E M E P R O G R E S S O BRAZIL RANKINGS OF TOP MOBILE APPS AND GAMES BY MONTHLY ACTIVE USERS IN 2020 MOBILE APP RANKINGS: ACTIVE USERS

66. 66. 67 JAN 2021 SOURCE: APP ANNIE (JAN 2021). SEE STATEOFMOBILE2021.COM FOR MORE DETAILS. NOTE: RANKINGS BASED ON COMBINED DOWNLOADS ACROSS THE IOS AND GOOGLE PLAY STORES. # GAME NAME PARENT COMPANY # APP NAME PARENT COMPANY RANKING OF MOBILE GAMES BY TOTAL NUMBER OF DOWNLOADS RANKING OF MOBILE APPS BY TOTAL NUMBER OF DOWNLOADS 01 FREE FIRE SEA 02 AMONG US! INNERSLOTH 03 8 BALL POOL MINICLIP 04 PK XD NASPERS 05 MY TALKING TOM FRIENDS JINKE CULTURE - OUTFIT7 06 SUBWAY SURFERS IDREAMSKY; SYBO 07 TILES HOP: EDM RUSH AMANOTES; ZPLAY 08 ROBLOX ROBLOX 09 GARDENSCAPES - NEW ACRES PLAYRIX 10 MAGIC TILES 3 AMANOTES 01 TIKTOK BYTEDANCE 02 CAIXA TEM CAIXA ECONOMICA FEDERAL 03 WHATSAPP FACEBOOK 04 FACEBOOK FACEBOOK 05 INSTAGRAM FACEBOOK 06 KWAI (快手) ONESMILE 07 GOOGLE MEET GOOGLE 08 AMERICANAS B2W DIGITAL 09 SHOPEE SEA 10 FACEBOOK MESSENGER FACEBOOK O R D E M E P R O G R E S S O BRAZIL RANKINGS OF TOP MOBILE APPS AND GAMES BY TOTAL DOWNLOADS IN 2020 MOBILE APP RANKINGS: DOWNLOADS

67. 67. 68 JAN 2021 SOURCE: APP ANNIE (JAN 2021). SEE STATEOFMOBILE2021.COM FOR MORE DETAILS. *NOTES: RANKINGS BASED ON COMBINED CONSUMER SPEND ON MOBILE APPS AND GAMES ACROSS THE IOS AND GOOGLE PLAY STORES. “CONSUMER SPEND” ONLY INCLUDES SPEND ON GAMES AND APPS THROUGH APP STORES, AND DOES NOT INCLUDE MOBILE COMMERCE REVENUES, OR REVENUES FROM MOBILE ADVERTISING. # GAME NAME PARENT COMPANY # APP NAME PARENT COMPANY RANKING OF MOBILE GAMES BY CONSUMER SPEND* RANKING OF MOBILE APPS BY CONSUMER SPEND* 01 FREE FIRE SEA 02 ROBLOX ROBLOX 03 CALL OF DUTY: MOBILE TENCENT; ACTIVISION BLIZZARD; SEA; VNG 04 BRAWL STARS SUPERCELL 05 LORDS MOBILE FANTASY PLUS; IGG 06 SAINT SEIYA : AWAKENING TENCENT; GAMESWORD; YOOZOO GAMES 07 GARDENSCAPES - NEW ACRES PLAYRIX 08 COIN MASTER MOON ACTIVE 09 PUBG MOBILE KRAFTON; VNG; TENCENT; REKOO 10 8 BALL POOL MINICLIP 01 GLOBO PLAY GRUPO GLOBO 02 TINDER MATCH GROUP 03 GOOGLE ONE GOOGLE 04 YOUTUBE GOOGLE 05 NETFLIX NETFLIX 06 HBO GO AT&T 07 TIKTOK BYTEDANCE 08 CANVA CANVA 09 HAPPN HAPPN 10 WHITEBOOK AFYA O R D E M E P R O G R E S S O BRAZIL RANKINGS OF TOP MOBILE APPS AND GAMES BY CONSUMER SPEND* IN 2020 MOBILE APP RANKINGS: CONSUMER SPEND

68. 68. ECOMMERCE USE

69. 69. 70 JAN 2021 SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (LATEST DATA AVAILABLE IN JAN 2021). *NOTES: PERCENTAGES ARE OF ADULTS AGED 15 AND ABOVE, NOT OF TOTAL POPULATION. MOBILE MONEY ACCOUNTS ONLY REFER TO SERVICES THAT STORE FUNDS IN AN ELECTRONIC WALLET LINKED DIRECTLY TO A PHONE NUMBER, SUCH AS MPESA, GCASH, AND TIGO PESA. FIGURES FOR MOBILE MONEY ACCOUNTS DO NOT INCLUDE PEOPLE WHO USE ‘OVER-THE-TOP’ MOBILE PAYMENT SERVICES SUCH AS APPLE PAY, GOOGLE PAY, OR SAMSUNG PAY. PERCENTAGE OF WOMEN WITH A CREDIT CARD PERCENTAGE OF MEN WITH A CREDIT CARD PERCENTAGE OF WOMEN MAKING ONLINE TRANSACTIONS PERCENTAGE OF MEN MAKING ONLINE TRANSACTIONS HAS AN ACCOUNT WITH A FINANCIAL INSTITUTION HAS A CREDIT CARD HAS A MOBILE MONEY ACCOUNT* MAKES ONLINE PURCHASES AND / OR PAYS BILLS ONLINE 22.0% 32.6% 14.5% 21.0% 70.0% 27.0% 4.8% 17.6% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE FINANCIAL INCLUSION FACTORS

70. 70. 71 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY (ANY DEVICE) VISITED AN ONLINE RETAIL SITE OR STORE (ANY DEVICE) USED A SHOPPING APP ON A MOBILE PHONE OR ON A TABLET PURCHASED A PRODUCT ONLINE (ANY DEVICE) PURCHASED A PRODUCT ONLINE VIA A MOBILE PHONE 91.4% 94.2% 79.4% 76.0% 50.8% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT HAS PERFORMED EACH ACTIVITY IN THE PAST MONTH ECOMMERCE ACTIVITY OVERVIEW

71. 71. 72 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 45-54 35-44 25-34 16-24 55-64 PURCHASED A PRODUCT ONLINE IN THE PAST MONTH: 16-24 YEARS OLD PURCHASED A PRODUCT ONLINE IN THE PAST MONTH: 25-34 YEARS OLD PURCHASED A PRODUCT ONLINE IN THE PAST MONTH: 35-44 YEARS OLD PURCHASED A PRODUCT ONLINE IN THE PAST MONTH: 45-54 YEARS OLD PURCHASED A PRODUCT ONLINE IN THE PAST MONTH: 55-64 YEARS OLD 74.2% 77.1% 81.2% 74.4% 66.3% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS IN EACH AGE GROUP THAT MADE AN ONLINE PURCHASE IN THE PAST MONTH VIA ANY DEVICE ECOMMERCE PURCHASES BY AGE GROUP

72. 72. 73 JAN 2021 SOURCES: STATISTA MARKET OUTLOOKS FOR E-COMMERCE, TRAVEL, MOBILITY, AND DIGITAL MEDIA (ACCESSED JAN 2021). FIGURES BASED ON ESTIMATES OF FULL-YEAR ONLINE CONSUMER SPEND FOR 2020, EXCLUDING B2B SPEND. SEE STATISTA.COM/OUTLOOK/DIGITAL-MARKETS FOR MORE DETAILS. NOTES: DATA FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING.  COMPARABILITY ADVISORY: BASE CHANGES. DEFINITIONS FOR CATEGORIES DENOTED BY (*) HAVE ALSO CHANGED. DATA MAY NOT BE DIRECTLY COMPARABLE WITH PREVIOUS REPORTS. FURNITURE & APPLIANCES TOYS, DIY & HOBBIES DIGITAL MUSIC VIDEO GAMES TRAVEL, MOBILITY, & ACCOMMODATION* FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE $3.53 $4.09 $448.6 $1.20 BILLION BILLION MILLION BILLION $15.97 $4.51 $5.66 $3.43 BILLION BILLION BILLION BILLION O R D E M E P R O G R E S S O BRAZIL THE TOTAL AMOUNT SPENT IN CONSUMER ECOMMERCE CATEGORIES IN 2020, IN U.S. DOLLARS ECOMMERCE SPEND BY CATEGORY ! CHANGES TO CATEGORY DEFINITIONS AND REVISIONS TO HISTORICAL DATA MEAN VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS

73. 73. 74 JAN 2021 SOURCES: STATISTA MARKET OUTLOOKS FOR E-COMMERCE, TRAVEL, MOBILITY, AND DIGITAL MEDIA (ACCESSED JAN 2021). FIGURES BASED ON COMPARISONS OF ESTIMATES OF FULL-YEAR ONLINE CONSUMER SPEND IN 2020 AND 2019, EXCLUDING B2B SPEND. SEE STATISTA.COM/OUTLOOK/DIGITAL-MARKETS FOR MORE DETAILS. NOTES: DATA FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING.  COMPARABILITY ADVISORY: SOME BASE CHANGES. DATA MAY NOT BE DIRECTLY COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. FURNITURE & APPLIANCES TOYS, DIY & HOBBIES DIGITAL MUSIC VIDEO GAMES TRAVEL, MOBILITY, & ACCOMMODATION* FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE +23.9% +21.2% +39.0% +32.7% -40.8% +24.0% +20.8% +27.1% O R D E M E P R O G R E S S O BRAZIL YEAR-ON-YEAR CHANGE IN THE TOTAL AMOUNT SPENT IN CONSUMER ECOMMERCE CATEGORIES IN 2020 vs. 2019 ECOMMERCE GROWTH BY CATEGORY ! CHANGES TO CATEGORY DEFINITIONS AND REVISIONS TO HISTORICAL DATA MEAN VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS

74. 74. 75 JAN 2021 SOURCE: GOOGLE TRENDS (ACCESSED JAN 2021). NOTE: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE “INDEX” COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). # SEARCH QUERY INDEX # SEARCH QUERY INDEX 01 IPHONE 100 02 MERCADO LIVRE 96 03 SAMSUNG 95 04 CELULAR 80 05 TENIS 67 06 NIKE 50 07 MADEIRA MADEIRA 49 08 NOTEBOOK 48 09 XIAOMI 48 10 AMERICANAS 45 11 CADEIRA 41 12 MAGAZINE LUIZA 34 13 GELADEIRA 33 14 BICICLETA 33 15 CASAS BAHIA 33 16 LG 30 17 MOTOROLA 30 18 ADIDAS 29 19 XBOX 28 20 FOGÃO 28 O R D E M E P R O G R E S S O BRAZIL THE MOST COMMON SHOPPING QUERIES THAT PEOPLE ENTERED INTO GOOGLE BETWEEN 01 JANUARY AND 31 DECEMBER 2020 GOOGLE SHOPPING: TOP QUERIES IN 2020

75. 75. 76 JAN 2021 SOURCE: STATISTA MARKET OUTLOOK FOR E-COMMERCE (ACCESSED JAN 2021). FIGURES BASED ON ESTIMATES OF FULL-YEAR CONSUMER SPEND FOR 2020 AND 2019, EXCLUDING B2B SPEND. SEE STATISTA.COM FOR DETAILS. NOTES: IN THIS CONTEXT, “CONSUMER GOODS” INCLUDE FASHION & BEAUTY PRODUCTS, ELECTRONICS & PHYSICAL MEDIA, FOOD & PERSONAL CARE PRODUCTS, FURNITURE & APPLIANCES, AND TOYS, HOBBY & DIY PRODUCTS.  COMPARABILITY ADVISORY: BASE CHANGES. DATA NOT COMPARABLE WITH PREVIOUS REPORTS. NUMBER OF PEOPLE PURCHASING CONSUMER GOODS VIA THE INTERNET* TOTAL VALUE OF THE CONSUMER GOODS ECOMMERCE MARKET ANNUAL GROWTH IN THE TOTAL VALUE OF THE CONSUMER GOODS ECOMMERCE MARKET ONLINE CONSUMER GOODS PURCHASES: AVERAGE ANNUAL SPEND PER USER 105.0 $21.22 +23.0% $202 MILLION BILLION O R D E M E P R O G R E S S O BRAZIL SIZE AND GROWTH OF THE B2C CONSUMER GOODS* ECOMMERCE MARKET (IN U.S. DOLLARS) OVERVIEW: CONSUMER GOODS ECOMMERCE

76. 76. 77 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTES: “DIGITAL CONTENT” INCLUDES MEDIA STREAMING AND DOWNLOADS, SOFTWARE, MOBILE APPS AND IN-APP PURCHASES, DATING SERVICES, NEWS, E-BOOKS, E-MAGAZINES, AND VARIOUS OTHER FORMS OF DIGITAL CONTENT OR SERVICE. FIGURES FOR RIDE-HAILING AND ONLINE FOOD DELIVERY SERVICE ONLY INCLUDE TRANSACTIONS MADE VIA INTERNET-FACILITATED SERVICES. MOBILE PAYMENT SERVICE (E.G. APPLE PAY, SAMSUNG PAY) PAID DIGITAL CONTENT* (E.G. TV STREAMING, MUSIC DOWNLOADS, EPUBLISHING) ONLINE RIDE- HAILING SERVICE (E.G. UBER, DIDI CHUXING) ONLINE FOOD DELIVERY SERVICE (E.G. DOORDASH, DELIVEROO) 36.5% 76.0% 54.1% 66.6% O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT USES OR PAYS FOR EACH KIND OF DIGITAL SERVICE EACH MONTH INTERNET-FACILITATED PURCHASES

77. 77. 78 JAN 2021 SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR FINTECH (JAN 2021). FIGURES USE FULL-YEAR VALUES FOR 2020, WITH COMPARISONS TO EQUIVALENT 2019 DATA. SEE STATISTA.COM/ OUTLOOK/DIGITAL-MARKETS FOR MORE DETAILS. *NOTE: IN THIS CONTEXT, “DIGITALLY ENABLED PAYMENTS” INCLUDE PAYMENTS FOR PRODUCTS AND SERVICES MADE OVER THE INTERNET, AND MOBILE PAYMENTS AT POINT-OF-SALE (POS) VIA SMARTPHONE APPS.  COMPARABILITY ADVISORY: BASE CHANGES. DATA NOT COMPARABLE WITH PREVIOUS REPORTS. NUMBER OF PEOPLE MAKING DIGITALLY ENABLED PAYMENT TRANSACTIONS* TOTAL ANNUAL VALUE OF DIGITALLY ENABLED CONSUMER PAYMENTS ANNUAL CHANGE IN THE VALUE OF DIGITALLY ENABLED CONSUMER PAYMENTS DIGITAL PAYMENTS: AVERAGE VALUE OF ANNUAL TRANSACTIONS PER USER 105.0 $58.05 +19.3% $553 MILLION BILLION O R D E M E P R O G R E S S O BRAZIL SIZE AND GROWTH OF THE DIGITAL PAYMENTS MARKET (IN U.S. DOLLARS) OVERVIEW: DIGITAL PAYMENTS

78. 78. 79 JAN 2021 SOURCE: STATISTA MARKET OUTLOOK FOR ONLINE MOBILITY SERVICES (JAN 2021). FIGURES USE FULL-YEAR VALUES FOR 2020, WITH COMPARISONS TO 2019 DATA. SEE STATISTA.COM/ OUTLOOK/MOBILITY-MARKETS FOR MORE DETAILS. *NOTE: “DIGITALLY ENABLED RIDE-HAILING SERVICES” INCLUDE TRANSPORTATION NETWORK COMPANIES THAT OFFER RIDES IN PRIVATE VEHICLES (E.G. UBER, DIDI, GRAB), RIDE-POOLING SERVICES, AND TAXI SERVICES BOOKED ONLINE OR THROUGH A SMARTPHONE APP.  COMPARABILITY ADVISORY: BASE CHANGES. NUMBER OF PEOPLE USING DIGITALLY ENABLED RIDE-HAILING SERVICES* TOTAL VALUE OF THE DIGITALLY ENABLED RIDE-HAILING MARKET ANNUAL CHANGE IN THE TOTAL VALUE OF THE DIGITALLY ENABLED RIDE-HAILING MARKET DIGITALLY ENABLED RIDE- HAILING SERVICES: AVERAGE ANNUAL REVENUE PER USER 26.62 $2.49 -34.7% $93 MILLION BILLION O R D E M E P R O G R E S S O BRAZIL SIZE AND GROWTH OF THE INTERNET-FACILITATED RIDE-HAILING AND TAXI BOOKING MARKET (IN U.S. DOLLARS) OVERVIEW: ONLINE TAXI AND RIDE-HAILING

79. 79. 80 JAN 2021 SOURCE: STATISTA MARKET OUTLOOK FOR E-SERVICES (JAN 2021). FIGURES USE FULL-YEAR VALUES FOR 2020, WITH COMPARISONS TO EQUIVALENT 2019 DATA. SEE STATISTA.COM/OUTLOOK/ DIGITAL-MARKETS FOR MORE DETAILS. *NOTE: “ONLINE FOOD DELIVERY” INCLUDES ORDERS FOR FOOD DELIVERY MADE THROUGH INTERNET-POWERED SERVICES, INCLUDING RESTAURANT- TO-CONSUMER AND PLATFORM-TO-CONSUMER DELIVERY SERVICES.  COMPARABILITY ADVISORY: BASE CHANGES. DATA NOT COMPARABLE WITH PREVIOUS REPORTS. NUMBER OF PEOPLE USING ONLINE SERVICES TO ORDER TAKE-AWAY FOOD DELIVERY* TOTAL VALUE OF THE ONLINE FOOD DELIVERY MARKET ANNUAL CHANGE IN THE TOTAL VALUE OF THE ONLINE FOOD DELIVERY MARKET ONLINE FOOD DELIVERY SERVICES: AVERAGE ANNUAL REVENUE PER USER 40.01 $3.30 +33.5% $82 MILLION BILLION O R D E M E P R O G R E S S O BRAZIL SIZE AND GROWTH OF THE MARKET FOR ONLINE SERVICES PROVIDING TAKE-AWAY FOOD DELIVERY (IN U.S. DOLLARS) OVERVIEW: ONLINE FOOD DELIVERY

80. 80. DIGITAL MARKETING

81. 81. 82 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 45.5% 40.7% 40.5% 40.1% 40.0% 37.9% 37.3% 34.5% 32.6% 30.5% ADS ON WEBSITES ADS ON TELEVISION SEARCH ENGINES BRAND OR PRODUCT WEBSITES ADS ON SOCIAL MEDIA RECOMMENDATIONS OR COMMENTS ON SOCIAL MEDIA WORD-OF-MOUTH RECOMMENDATIONS PRODUCT COMPARISON WEBSITES RETAIL WEBSITES TV SHOWS OR FILMS O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT DISCOVERS NEW BRANDS OR PRODUCTS THROUGH EACH CHANNEL SOURCES OF NEW BRAND DISCOVERY

82. 82. 83 JAN 2021 SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTE: THE QUESTION THAT INFORMS THIS CHART ASKS, “WHICH OF THE FOLLOWING ONLINE SOURCES DO YOU MAINLY USE WHEN YOU ARE ACTIVELY LOOKING FOR MORE INFORMATION ABOUT BRANDS, PRODUCTS, OR SERVICES?” 61.6% 59.7% 52.0% 50.1% 45.8% 29.2% 29.0% 28.4% 26.6% 25.0% SOCIAL NETWORKS SEARCH ENGINES CONSUMER REVIEWS PRODUCT AND BRAND WEBSITES PRICE COMPARISON WEBSITES MOBILE APPS VIDEO SITES SPECIALIST REVIEW WEBSITES Q&A SERVICES (E.G. QUORA) DISCOUNT VOUCHER WEBSITES O R D E M E P R O G R E S S O BRAZIL PERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT USES EACH CHANNEL WHEN RESEARCHING BRANDS* PRIMARY CHANNELS FOR BRAND RESEARCH

83. 83. 84 JAN 2021 SOURCE: STATISTA MARKET OUTLOOK FOR DIGITAL ADVERTISING (ACCESSED JAN 2021). FIGURES REPRESENT FULL-YEAR DIGITAL ADVERTISING SPEND FOR 2020. SEE STATISTA.COM/OUTLOOK/ DIGITAL-MARKETS FOR DETAILS. NOTES: VALUES ARE IN U.S. DOLLARS. INCLUDES ADVERTISING ON MOBILE AND DESKTOP DEVICES. VALUES DO NOT INCLUDE SPEND ON E-MAIL MARKETING, AUDIO ADVERTS, INFLUENCER MARKETING, SPONSORSHIPS, PRODUCT PLACEMENT, OR COMMISSION-BASED AFFILIATE SYSTEMS.  COMPARABILITY ADVISORY: BASE CHANGES. TOTAL DIGITAL AD SPEND IN 2020 SPEND ON DIGITAL SEARCH ADS IN 2020 SPEND ON SOCIAL MEDIA ADS IN 2020 SPEND ON DIGITAL BANNER ADS IN 2020 SPEND ON DIGITAL VIDEO ADS IN 2020 SPEND ON DIGITAL CLASSIFIED ADS IN 2020 $5.17 $2.36 $1.27 BILLION BILLION BILLION $752.1 $455.3 $344.5 MILLION MILLION MILLION O R D E M E P R O G R E S S O BRAZIL TOTAL SPEND (IN U.S. DOLLARS) ON DIGITAL ADVERTISING IN 2020 BY AD FORMAT VALUE OF THE DIGITAL ADVERTISING MARKET

84. 84. 85 JAN 2021 SOURCE: STATISTA MARKET OUTLOOK FOR DIGITAL ADVERTISING (ACCESSED JAN 2021). FIGURES COMPARE FULL-YEAR DIGITAL ADVERTISING SPEND IN 2020 TO EQUIVALENT DATA FOR 2019. SEE STATISTA.COM/OUTLOOK/DIGITAL-MARKETS FOR DETAILS. NOTES: INCLUDES ADVERTISING ON MOBILE AND DESKTOP DEVICES. VALUES DO NOT INCLUDE SPEND ON E-MAIL MARKETING, AUDIO ADVERTS, INFLUENCER MARKETING, SPONSORSHIPS, PRODUCT PLACEMENT, OR COMMISSION-BASED AFFILIATE SYSTEMS.  COMPARABILITY ADVISORY: BASE CHANGES. YEAR-ON-YEAR CHANGE IN TOTAL DIGITAL AD SPEND YEAR-ON-YEAR CHANGE IN DIGITAL SEARCH AD SPEND YEAR-ON-YEAR CHANGE IN SOCIAL MEDIA AD SPEND YEAR-ON-YEAR CHANGE IN DIGITAL BANNER AD SPEND YEAR-ON-YEAR CHANGE IN DIGITAL VIDEO AD SPEND YEAR-ON-YEAR CHANGE IN DIGITAL CLASSIFIED AD SPEND +0.7% -2.4% +3.8% +4.3% +7.2% -4.2% O R D E M E P R O G R E S S O BRAZIL YEAR-ON-YEAR CHANGE IN THE VALUE OF THE DIGITAL ADVERTISING MARKET BY AD FORMAT BETWEEN 2019 AND 2020 DIGITAL ADVERTISING MARKET: VALUE GROWTH

85. 85. GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NETHERLANDS ST. KITTS & NEVIS TAJIKISTAN DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NEW CALEDONIA ST. LUCIA TANZANIA ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW ZEALAND ST. MARTIN THAILAND AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NICARAGUA ST. PIERRE & MIQUELON TIMOR-LESTE ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NIGER ST. VINCENT & THE GRENADINES TOGO ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGERIA SAMOA TOKELAU ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIUE SAN MARINO TONGA AMERICAN SAMOA CABO VERDE ERITREA ICELAND MADAGASCAR NORFOLK IS. SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA ANDORRA CAMBODIA ESTONIA INDIA MALAWI NORTH MACEDONIA SAUDI ARABIA TRINIDAD & TOBAGO ANGOLA CAMEROON ESWATINI INDONESIA MALAYSIA NORTHERN MARIANA IS. SENEGAL TUNISIA ANGUILLA CANADA ETHIOPIA IRAN MALDIVES NORWAY SERBIA TURKEY ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALI OMAN SEYCHELLES TURKMENISTAN ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALTA PAKISTAN SIERRA LEONE TURKS & CAICOS IS. ARMENIA CHAD FIJI ISLE OF MAN MARSHALL IS. PALAU SINGAPORE TUVALU ARUBA CHILE FINLAND ISRAEL MARTINIQUE PALESTINE ST. MAARTEN UGANDA AUSTRALIA CHINA FRANCE ITALY MAURITANIA PANAMA SLOVAKIA UKRAINE AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITIUS PAPUA NEW GUINEA SLOVENIA U.A.E. AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAYOTTE PARAGUAY SOLOMON IS. U.K. BAHAMAS COLOMBIA GABON JERSEY MEXICO PERU SOMALIA U.S.A. BAHRAIN COMOROS GAMBIA JORDAN MICRONESIA PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS. BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MOLDOVA PITCAIRN IS. SOUTH SUDAN URUGUAY BARBADOS REP. OF CONGO GERMANY KENYA MONACO POLAND SPAIN UZBEKISTAN BELARUS COOK IS. GHANA KIRIBATI MONGOLIA PORTUGAL SRI LANKA VANUATU BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONTENEGRO PUERTO RICO SUDAN VATICAN BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTSERRAT QATAR SURINAME VENEZUELA BENIN CROATIA GREENLAND KOSOVO MOROCCO RÉUNION SVALBARD & JAN MAYEN VIETNAM BERMUDA CUBA GRENADA KUWAIT MOZAMBIQUE ROMANIA SWAZILAND WALLIS & FUTUNA BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MYANMAR RUSSIAN FEDERATION SWEDEN WESTERN SAHARA BOLIVIA CYPRUS GUAM LAOS NAMIBIA RWANDA SWITZERLAND YEMEN BONAIRE, ST. EUSTATIUS & SABA CZECHIA GUATEMALA LATVIA NAURU ST. BARTHÉLEMY SYRIA ZAMBIA BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NEPAL ST. HELENA TAIWAN ZIMBABWE CLICK THE LINKS BELOW TO ACCESS OUR FULL SUITE OF GLOBAL DIGITAL REPORTS

86. 86. MORE INFORMATION

87. 87. HOOTSUITE CLICK THE LOGOS TO ACCESS ADDITIONAL CONTENT, INSIGHTS, AND RESOURCES FROM WE ARE SOCIAL AND HOOTSUITE: WE ARE SOCIAL

88. 88. Learn more at https://www.globalwebindex.com 90% GLOBAL COVERAGE ONGOING DATA COLLECTION ACROSS 46 MARKETS CROSS-DEVICE COVERAGE GWI (formerly GlobalWebIndex) is a target audience company that provides consumer insight across 46 countries to the world’s leading brands, communication agencies and media organizations. The company runs a global survey representing more than 2 billion connected consumers, which offers up over 40,000 data points on the behaviors and perceptions of internet users around the world. Using the subscription-based platform, clients can gather in-depth insights into audience behaviors, attitudes and interests through a combination of survey data and analytics. SPECIAL THANKS: GWI

89. 89. Learn more about Statista at https://www.statista.com 96% OF THE GLOBAL INTERNET POPULATION OVER 150 COUNTRIES AND REGIONS 98% OF WORLDWIDE ECONOMIC POWER MORE THAN 30,000 INTERACTIVE STATISTICS Statista is one of the world’s largest online statistics databases. Its Digital Market Outlook products provide forecasts, detailed market insights, and key indicators on over 90 digital markets within verticals including e-commerce, digital media, advertising, smart home, and fintech for over 150 countries and regions. SPECIAL THANKS: STATISTA

90. 90. Learn more about GSMA Intelligence at https://www.gsmaintelligence.com GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligence’s datacoverseveryoperatorgroup,networkandMVNOineverycountry–fromAfghanistan to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics available, comprising tens of millions of individual data points. Leadingoperators,vendors,regulators,financialinstitutionsandthird-partyindustryplayers rely on GSMA Intelligence to support strategic decision-making and long-term investment planning. The data is used as an industry reference point and is frequently cited by the media and by the industry itself. GSMA Intelligence’s team of analysts and experts produce regular thought-leading research reports across a range of industry topics. SPECIAL THANKS: GSMA INTELLIGENCE

91. 91. 7+ MILLION GLOBAL USERS 190 GEOGRAPHICAL DATABASES DATA FOR MOBILE AND DESKTOP HISTORICAL DATA BACK TO 2012 Learn more at https://www.semrush.com Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from their online marketing. SPECIAL THANKS: SEMRUSH

92. 92. Learn more about App Annie at https://www.appannie.com App Annie is the industry’s most trusted mobile data and analytics platform. App Annie’s mission is to help customers create winning mobile experiences and achieve excellence. Founded in 2010, the company launched the first mobile market data solution. In 2020, App Annie launched App Annie Ascend, an advertising analytics solution, making it the first company in its space to offer a side-by-side view of market data and companies’ own data to support mission-critical business decisions. Together, these solutions comprise the industry’s most complete mobile performance platform. More than 1,100 enterprise clients and 1 million registered users across all geographies and industries rely on App Annie to drive their mobile business. The company is headquartered in San Francisco with 12 offices worldwide. 1 MILLION REGISTERED USERS BEST-IN-CLASS DATA COVERAGE ACROSS 150 COUNTRIES UNPARALLELED SERVICE & SUPPORT SPECIAL THANKS: APP ANNIE

93. 93. Learn more about SimilarWeb at https://www.similarweb.com GRANULAR ANALYSIS GLOBAL COVERAGE APP INTELLIGENCE WEB INTELLIGENCE SimilarWeb provides the measure of the digital world. With an international online panel consisting of hundreds of millions of devices, SimilarWeb provides granular insights about any website or app across a wide array of industries. Global brands such as Google, eBay, and adidas rely on SimilarWeb to understand, track and grow their digital market share. The company has 450 employees and offices spanning four continents. SimilarWeb has been named one of Wall Street’s Secret Weapons, and one of Calcalist’s 2018 List of 50 Most Promising Israeli Startups. SPECIAL THANKS: SIMILARWEB

94. 94. Learn more about Locowise at https://locowise.com CUSTOM REPORT BUILDER WITH OVER 300 METRICS CAMPAIGN ANALYSIS, TRACKING AND REPORTING INSIGHTS FROM ALL YOUR NETWORKS IN ONE PLACE PREDICTIVE METRICS TO DRIVE FUTURE STRATEGY Locowise is a social media performance measurement platform that helps agencies to manage clients, produce and prove value, and win new business. SPECIAL THANKS: LOCOWISE

95. 95. ECOMMERCE: GDP and financial inclusions data: World Bank DataBank; IMF Data; CIA World Factbook (all accessed Jan 2021). Adoption by device, gender and age: GWI* (Q3 2020); Ecommerce spend: Statista Digital Market Outlook and Statista Mobility Services Outlook* (both accessed Jan 2021); GWI* (Q3 2020). Consumer goods: Statista Digital Market Outlook* (accessed Jan 2021). Mobile payments: Statista Digital Market Outlook* (accessed Jan 2021); GWI* (Q3 2020). Ride-hailing: Statista Mobility Services Outlook* (accessed Jan 2021); GWI* (Q3 2020). Online food delivery: Statista Digital Market Outlook* (accessed Jan 2021); GWI* (Q3 2020). MARKETING: Brand discovery and research channels: GWI* (Q3 2020). Market value: Statista Digital Market Outlook* and Statista Advertising & Media Outlook* (both accessed Jan 2021). NOTE: All data points may include extrapolations. *For more details about GWI including methodology, visit https://www.globalwebindex.com. *For more details about Statista’s Market Outlooks, visit https://www.statista.com/outlook/digital-markets. GLOBAL HEADLINE SLIDES: All slides taken from Digital 2021 Global Overview Report (click here to read the complete report). POPULATION & DEMOGRAPHICS: United Nations World Population Prospects, 2019 Revision; U.S. Census Bureau (accessed Jan 2021); United Nations World Urbanization Prospects, 2018 Revision; local government bodies (latest data available in Jan 2021). Literacy rates: UNESCO Institute for Statistics; UNICEF Data; World Bank DataBank; Pew Research; Ethnologue; IndexMundi; CIA World Factbook (all accessed Jan 2021). Device ownership and time spent by media: GWI* (Q3 2020). INTERNET: ITU Statistics; Eurostat Data Explorer; GWI; World Bank Data Bank; CNNIC; APJII; GSMA Intelligence; OCDH; local government authorities (all accessed January 2021). Mobile internet share based on data from GWI* (Q3 2020); extrapolations of data reported in Facebook’s self-serve advertising tools. Internet connection speeds from Ookla Speedtest (accessed Jan 2021). Web traffic by device, web browser share, and share of search market from Statcounter (Jan 2021). Time spent on the internet from GWI* (Q3 2020). World’s top websites from Semrush (Jan 2021); SimilarWeb (Jan 2021); Alexa (monthly average, as reported in mid-January 2021). Share of website traffic by device, age, and gender from Semrush (Jan 2021). Google search insights from Google Trends (accessed Jan 2021). Data for search behaviours, data misuse fears, and use of ad blockers from GWI* (Q3 2020). Concerns about ‘fake news’ from Reuters Institute Digital News Report 2020. Digital content insights from GWI* (Q3 2020). Smart home insights from Statista Digital Market Outlook* (accessed Jan 2021). SOCIAL MEDIA: platforms’ self-service advertising tools and websites; company earnings announcements, marketing, promotional materials, and press releases; public remarks by senior executives; reports in reputable media; OCDH; CafeBazaar; Mediascope (all latest data available in January 2021). Platform ranking and time spent from GWI* (Q3 2020). Facebook engagement benchmarks from Locowise (Jan 2021). YouTube search insights from Google Trends (accessed Jan 2021). Top social media apps and video streaming apps: App Annie (Jan 2021). MOBILE: Mobile Connections: GSMA Intelligence (Jan 2021). Mobile app market overview, time spent, and mobile app rankings: App Annie (Jan 2021). Mobile actions and app categories: GWI* (Q3 2020). DATA SOURCES

96. 96. internet user numbers in some countries. In such instances, these figures do not represent errors. Rather, these differences may indicate delays in the reporting of internet user numbers, or they may indicate higher instances of individuals managing multiple accounts, and / or of ‘non-human’ social media accounts. Please also note that we’ve changed the source for a various data points in this year’s reports, and a number of historical metrics that we reported in previous Global Digital reports have been revised by the original data provider. As a result, some figures in this year’s reports may appear to have changed in unexpected ways. Wherever we’re aware of these changes, we’ve included details in the footnotes of each relevant chart, but please use caution when comparing data from different reports, because changes to base data may mean that values are not comparable. If you have any questions about specific data points in these reports, or if you’d like to offer your organisation’s data for consideration in future reports, please email our reports team: reports@kepios.com. This report uses data from a wide variety of sources, including market research agencies, internet and social media companies, governments and public bodies, news media, journalists, and our own internal analysis. Wherever possible, we’ve prioritised data sources that provide broader geographical coverage, in order to minimise the potential variations between data points, and offer more reliable comparison across countries. However, where we believe that an individual metric provides a more reliable reference, we’ve used such individual numbers to ensure the most accurate reporting. Furthermore, due to differing data collection and treatment methodologies used by these organisations, and the different sample periods during which data were collected, there may be significant differences in the reported metrics for similar data points throughout this report. In particular, data collected via surveys often vary from one report to another, even if those data were collected by the same organisation using the same approach in each wave of research. Similarly, reports of internet user numbers vary considerably between different sources. In part, this is because there are fewer commercial imperatives for governments and regulators to collect, collate, and publish regular internet user data. Prior to our Digital 2021 reports, we included data sourced from social media platforms’ self- service advertising tools in our calculations of internet user numbers, but we no longer include this data in our internet user figures. This is because the user numbers reported by social media platforms are typically based on active user accounts, and may not represent unique individuals. For example, one person may maintain more than one active presence (account) on the same social media platform. Similarly, some accounts may represent ‘non- human’ entities, including: pets and animals; historical figures; businesses, causes, groups, and organisations; places of interest; etc. Because we separate social media user numbers and internet user numbers, the figures we report for social media users may exceed NOTES ON DATA VARIANCE, MISMATCHES, AND CURIOSITIES

97. 97. This report has been compiled by Kepios Pte. Ltd. (“Kepios”), We Are Social Ltd. (“We Are Social”), and Hootsuite Inc. (“Hootsuite”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While Kepios, We Are Social, and Hootsuite strive to ensure that all data and charts contained in this report are, as at the time of publication, accurate and up-to-date, neither Kepios, nor We Are Social, nor Hootsuite shall be responsible for any errors or omissions contained in this report, or for the results obtained from its use. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non-infringement of third- party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of Kepios, We Are Social, Hootsuite, or any of the featured brands, nor any of those organisations’ partners, affiliates, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This report is provided with the understanding that it does not constitute professional advice or services of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither Kepios, nor We Are Social, nor Hootsuite, nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. Except for those portions of this report relating to the perspectives of Hootsuite or We Are Social, this report and any opinions contained herein have been prepared by Kepios, and have not been specifically approved or disapproved by Hootsuite or We Are Social. This report is subject to change without notice. To ensure that you have the most up-to-date version of this report, please visit our reports website at https://datareportal.com/. DISCLAIMER AND IMPORTANT NOTES

98. 98. HTTPS://DATAREPORTAL.COM ALLTHENUMBERSYOUNEED CLICK HERE TO ACCESS OUR COMPLETE COLLECTION OF FREE REPORTS: THOUSANDS OF CHARTS PACKED WITH DATA AND TRENDS TO HELP YOU UNDERSTAND DIGITAL BEHAVIOURS IN EVERY COUNTRY ACROSS THE WORLD

99. 99. We are a socially-led creative agency. We are a global team of more than 850 people in 15 offices around the world with a common purpose: to connect people and brands in meaningful ways. We believe in people before platforms and the power of social insight to drive business value. We call this social thinking. We work with many of the world’s biggest brands, including adidas, Netflix, Samsung, Lavazza, and Google on global, regional and local projects. If you’d like to work with us, visit https://wearesocial.com

100. 100. Hootsuite is the leader in social media management, trusted by more than 18 million users and 4,000+ enterprise organizations. With one unified platform, you’ll have the tools you need to find and join the conversations that matter to your brand across social channels, bring new customers in the door with social ads, and measure and grow the return on your investment in social. Hootsuite is built to help any team get started today and ready to extend as far as you need in the future with powerful add-ons including CRM integrations, scalable training for your team, and our ecosystem that plugs into your existing tools including Google My Business, Adobe Stock, Canva, Slack, and hundreds more. Learn more at hootsuite.com

101. 101. SIMON KEMP @ESKIMON REPORTS@KEPIOS.COM DATAREPORTAL.COM

# data[].attributes.attachment_link.description
All the data, statistics, and trends you need to make sense of digital in Brazil in 2021. Includes the latest reported numbers for internet users, social media…

# data[].attributes.body
Como as pessoas estão usando a internet, sua penetração nos paises, horas por dia, mobile, redes sociais, comércio eletrônico, entre outros

# data[].attributes.attachment_link.readable_text
DIGITAL 2021: OS MAIS RECENTES INSIGHTS SOBRE O 'MUNDO DO DIGITAL'

Meio bilhão de novos usuários de mídia social. 1,3 bilhão de anos gastos usando a Internet. Trilhões de dólares gastos em comércio eletrônico.

Se você está procurando as últimas informações digitais e estatísticas de mídia social, encontrará todas em nossa nova série de relatórios Digital 2021

Publicados em parceria entre a We Are Social e a , os relatórios deste ano revelam que a tecnologia conectada se tornou uma parte ainda mais essencial da vida das pessoas no ano passado, com mídia social, comércio eletrônico, conteúdo de streaming e videogames, todos tendo um crescimento significativo no passado 12 meses.

Mudanças na forma como as pessoas buscam informações e marcas;

A evolução demográfica de audiências online;

A importância crescente do comércio eletrônico;

Por que o celular é essencial, mas não a única resposta; e

Por que é hora de mudar as métricas que orientam o 'mix' de mídia social do marketing.

Aqui estão as estatísticas de manchetes e tendências para o 'Status do Digital' global em janeiro de 2021:

a população mundial era de 7,83 bilhões no início de 2021. As Nações Unidas relatam que esse número está crescendo ao ano, o que significa que o total global aumentou em mais de 80 milhões de pessoas desde o início de 2020.

Celular: 5,22 bilhões de pessoas usam um telefone celular hoje, o que equivale a da população total do mundo. Os usuários móveis únicos cresceram por cento (93 milhões ) desde janeiro de 2020, enquanto o número total de conexões móveis aumentou 72 milhões (0,9 por cento ) para atingir um total de 8,02 bilhões no início de 2021.

Internet: 4,66 bilhões de pessoas em todo o mundo usam a Internet em janeiro de 2021, um aumento de 316 milhões (7,3% ) desde então no ano passado. A penetração global da Internet agora é de No entanto, o COVID-19 teve um impacto significativo no relatório de números de usuários da Internet, portanto, os números reais podem ser maiores.

Mídia social: existem agora 4,20 bilhões de usuários de mídia social em todo o mundo. Esse número cresceu 490 milhões nos últimos 12 meses, gerando um crescimento ano a ano de mais de O número de usuários de mídia social é agora equivalente a mais de da população total do mundo.

Mas, além de curiosidades saborosas, o que todos esses dados nos dizem sobre o que as pessoas estão realmente online?

O número de usuários da mídia social aumentou mais de no ano passado, com quase meio bilhão de novos usuários elevando o total global para quase no início de 2021.

Em média, mais de 1,3 milhão de novos usuários ingressaram nas redes sociais todos os dias durante 2020, o que equivale a cerca de 15½ novos usuários a cada segundo .

Somados, os usuários de mídia social do mundo inteiro passarão um total de horas em mídia social em 2021 - o equivalente a mais de 420 milhões de anos de existência humana combinada.

relata que os filipinos ainda são os maiores consumidores mundiais de mídia social, gastando em média 4 horas e 15 minutos por dia usando plataformas sociais - meia hora completa a mais do que os segundos colocados.

2. Os celulares se tornaram nossa 'primeira' tela

Os dados da mostram que os usuários do Android em todo o mundo agora passam mais de 4 horas por dia usando seus telefones.

No entanto, como veremos a seguir, os dispositivos móveis ainda representam apenas cerca de do nosso tempo diário de Internet.

Se o uso da Internet permanecer nesses níveis ao longo de 2021, os usuários mundiais da Internet passarão quase horas online este ano, o que se traduz em mais de 1,3 bilhão de anos de tempo humano combinado.

4. Os comportamentos de pesquisa online estão mudando

No entanto, a pesquisa mais recente da mostra que os comportamentos de pesquisa do mundo estão evoluindo e essa mudança de comportamento tem consequências importantes para qualquer pessoa que pretenda envolver um público digital. Os mecanismos de pesquisa convencionais ainda são uma parte essencial da mistura, com um grande número de 98% dos entrevistados dizendo que usam um mecanismo de pesquisa todos os meses.

No entanto, mais de 7 em cada 10 entrevistados também disseram que agora usam pelo menos uma ferramenta dos mecanismos de pesquisa baseados em texto para encontrar informações online a cada mês.

As interfaces de voz são a alternativa mais popular, com 45 por cento dos usuários globais da Internet afirmando que usaram a pesquisa por voz ou comandos de voz nos últimos 30 dias. Enquanto isso, quase um terço dos usuários da Internet em todo o mundo também usa ferramentas de reconhecimento de imagem em seus celulares todos os meses, com ferramentas como o Pinterest Lens e o Google Lens tendo uma adoção particularmente forte na América Latina e no Sudeste Asiático. Mas talvez a tendência mais interessante na evolução dos comportamentos de busca seja o aumento da busca social. Aproximadamente 45% dos usuários globais da Internet agora dizem que recorrem às redes sociais quando procuram informações sobre produtos ou serviços que estão pensando em comprar. No entanto, esse número é ainda maior entre os usuários mais jovens, com os usuários da Geração Z dizendo que são mais propensos a pesquisar marcas nas mídias sociais do que em mecanismos de pesquisa.

5. A estratégia de múltiplos dispositivos ainda é essencial

Os dados da mostram que 9 em cada 10 usuários de internet ficam online por meio de seus smartphones, mas dois terços também dizem que usam um laptop ou desktop para acessar a internet.

Enquanto isso, os dados mais recentes da StatCounter mostram que os computadores ainda respondem por uma parcela significativa da atividade mundial na web.

6. Uma abordagem mais estratégica para o marketing de mídia social

A análise dos dados coletados pela mostra que pelo menos 98 por cento dos usuários de qualquer plataforma de mídia social também usam pelo menos uma plataforma social.

As plataformas sociais individuais também estão sujeitas a sobreposições significativas de público, com 85% dos usuários do TikTok com idades entre 16 e 64 anos dizendo que usam o Facebook, e quase 95% dos usuários do Instagram na mesma faixa etária dizendo que também usam o YouTube.

A principal conclusão é que as marcas precisam estar ativas em todas as plataformas e, de fato, os dados mostram que a presença em apenas uma ou duas das plataformas maiores oferece o potencial de alcançar quase todos os usuários de mídia social do mundo.

No entanto, isso significa que os profissionais de marketing devam se concentrar exclusivamente nessas plataformas maiores.

7. Aprofundando os dados demográficos do público on-line

E a conclusão óbvia desses dados da é que os usuários da Internet na geração Baby Boomer são apenas marginalmente menos propensos a usar o comércio eletrônico do que os usuários da Internet da Geração Z e da Geração Y. Além disso, os usuários do sexo feminino com idade entre 55 e 64 anos têm probabilidade de fazer compras online do que os usuários do sexo masculino com idade entre 16 e 24 anos. Também é interessante notar que uma parcela significativa de usuários mais velhos da Internet joga videogame. Talvez sem surpresa, as taxas de adoção de jogos entre as gerações anteriores não são tão altas quanto para a Geração Z, onde mais de 90 por cento dos usuários da Internet dizem que jogam. No entanto, os dados da GWI ainda mostram que mais de dois terços dos usuários de Internet com idade entre 55 e 64 anos em todo o mundo jogam videogame.

Outra tendência relacionada à idade é evidente nos dados de mídia social mais recentes, o que mostra que os grupos de idade mais avançada são os segmentos de crescimento mais rápido entre alguns dos públicos das principais plataformas. Por exemplo, o Facebook viu os usuários com mais de 65 anos aumentarem cerca de 25% no ano passado - isso é quase o dobro da média geral de 13%.

Talvez surpreendentemente, os usuários com mais de 50 anos também representam o grupo demográfico de crescimento mais rápido do Snapchat. O número de usuários com 50 anos ou mais que os anunciantes podem alcançar no Snapchat cresceu cerca de 25% nos últimos 3 meses, com os usuários masculinos nessa faixa etária aumentando em um terço.

Observe que esses números do Snapchat representam o crescimento trimestral , enquanto os números do Facebook acima mostram o crescimento .

8. Mercearia online e a ascensão do comércio eletrônico

Uma das histórias digitais de destaque em 2020 foi a ascensão do comércio eletrônico, com a pandemia de COVID-19 levando consumidores em todo o mundo a abraçar as compras online. Em nível global, quase 77 por cento dos usuários da Internet com idade entre 16 e 64 anos agora dizem que compram algo online a cada mês. Os usuários da Internet na Indonésia são os mais propensos a fazer compras no comércio eletrônico, com mais de 87% dos entrevistados do país na pesquisa da dizendo que compraram algo online no mês passado. Na outra ponta do espectro, apenas 57 por cento dos usuários da Internet no Egito dizem que fizeram uma compra online nos últimos 30 dias.

Enquanto isso, o pessoas têm comprado nos últimos meses também é uma leitura interessante. relata que a categoria Moda e Beleza representou a maior parcela das receitas globais de comércio eletrônico B2C em 2020, com mais de US $ 665 bilhões.

Esta é a primeira vez na série contínua de Relatórios Digitais Globais que a categoria Viagem não reivindicou a maior parcela da receita, destacando como os últimos meses têm sido difíceis para as marcas de viagens e turismo. De fato, o Statista relata que as receitas online na categoria Viagem, Mobilidade e Acomodação caíram mais de 50% com relação ao ano anterior, resultando em uma queda de bem mais de meio trilhão de dólares nos gastos anuais do consumidor. Por outro lado, muitas outras categorias tiveram um forte crescimento nas receitas de comércio eletrônico em 2020. Food & Personal Care foi a categoria de comércio eletrônico de crescimento mais rápido em 2020, com bloqueios de COVID-19 e medidas de distanciamento social atuando como um catalisador para aumentos significativos nas compras online de alimentos. Em todo o mundo, a categoria registrou receitas anuais superiores a US $ 400 bilhões em 2020, um aumento de mais de 40 por cento em relação ao ano anterior.

Esses números apoiam as descobertas que foram compartilhadas no Relatório Digital 2020 de julho Global Statshot, quando muitos usuários da Internet disseram que esperavam continuar com os novos comportamentos de compra online que adotaram durante os bloqueios do COVID-19. No entanto, o impacto dessa tendência deve se estender muito além da categoria de Alimentos e Cuidados Pessoais. A compra de alimentos tende a ser uma atividade de alta frequência, o que significa que as pessoas tiveram a chance de desenvolver e incorporar novos hábitos de compras online nos últimos meses. Como a maioria dos profissionais de marketing sabe, pode ser muito difícil inspirar esse tipo de mudança de comportamento - especialmente em atividades de alta frequência - portanto, esses novos hábitos representam uma oportunidade incomparável para marcas e varejistas redefinirem o status quo.

Espero que isso tenha dado a você uma compreensão sólida do 'estado do digital' hoje. Mas o que o futuro reserva?

Com base em minha análise dos dados em nossa série contínua de Relatórios Digitais Globais, aqui estão alguns dos itens que monitorarei de perto nos próximos meses.

Ruptura digital: produtos e serviços conectados continuarão a sacudir categorias existentes e criar novas, mas estarei observando três setores com interesse particular em 2021:

Identidades digitais portáteis: com a privacidade mais uma vez no centro das atenções após as recentes atualizações dos termos e condições do WhatsApp, uma abordagem 'descentralizada' para o sign-on digital pode vir à tona. é definitivamente algo a se observar, mas certamente não é o único competidor.

Não poderíamos terminar a análise deste ano sem uma atualização para nossa cobertura digna de de uma das batalhas mais disputadas da internet.

Apesar de dar o alarme no ano passado , parece que muitas pessoas não receberam o memorando sobre a invenção da Internet para compartilhar de gatinhos.

DIGITAL 2021: OS MAIS RECENTES INSIGHTS SOBRE O 'MUNDO DO DIGITAL'

Meio bilhão de novos usuários de mídia social. 1,3 bilhão de anos gastos usando a Internet. Trilhões de dólares gastos em comércio eletrônico.

Se você está procurando as últimas informações digitais e estatísticas de mídia social, encontrará todas em nossa nova série de relatórios Digital 2021

Publicados em parceria entre a We Are Social e a , os relatórios deste ano revelam que a tecnologia conectada se tornou uma parte ainda mais essencial da vida das pessoas no ano passado, com mídia social, comércio eletrônico, conteúdo de streaming e videogames, todos tendo um crescimento significativo no passado 12 meses.

Mudanças na forma como as pessoas buscam informações e marcas;

A evolução demográfica de audiências online;

A importância crescente do comércio eletrônico;

Por que o celular é essencial, mas não a única resposta; e

Por que é hora de mudar as métricas que orientam o 'mix' de mídia social do marketing.

Aqui estão as estatísticas de manchetes e tendências para o 'Status do Digital' global em janeiro de 2021:

a população mundial era de 7,83 bilhões no início de 2021. As Nações Unidas relatam que esse número está crescendo ao ano, o que significa que o total global aumentou em mais de 80 milhões de pessoas desde o início de 2020.

Celular: 5,22 bilhões de pessoas usam um telefone celular hoje, o que equivale a da população total do mundo. Os usuários móveis únicos cresceram por cento (93 milhões ) desde janeiro de 2020, enquanto o número total de conexões móveis aumentou 72 milhões (0,9 por cento ) para atingir um total de 8,02 bilhões no início de 2021.

Internet: 4,66 bilhões de pessoas em todo o mundo usam a Internet em janeiro de 2021, um aumento de 316 milhões (7,3% ) desde então no ano passado. A penetração global da Internet agora é de No entanto, o COVID-19 teve um impacto significativo no relatório de números de usuários da Internet, portanto, os números reais podem ser maiores.

Mídia social: existem agora 4,20 bilhões de usuários de mídia social em todo o mundo. Esse número cresceu 490 milhões nos últimos 12 meses, gerando um crescimento ano a ano de mais de O número de usuários de mídia social é agora equivalente a mais de da população total do mundo.

Mas, além de curiosidades saborosas, o que todos esses dados nos dizem sobre o que as pessoas estão realmente online?

O número de usuários da mídia social aumentou mais de no ano passado, com quase meio bilhão de novos usuários elevando o total global para quase no início de 2021.

Em média, mais de 1,3 milhão de novos usuários ingressaram nas redes sociais todos os dias durante 2020, o que equivale a cerca de 15½ novos usuários a cada segundo .

Somados, os usuários de mídia social do mundo inteiro passarão um total de horas em mídia social em 2021 - o equivalente a mais de 420 milhões de anos de existência humana combinada.

relata que os filipinos ainda são os maiores consumidores mundiais de mídia social, gastando em média 4 horas e 15 minutos por dia usando plataformas sociais - meia hora completa a mais do que os segundos colocados.

2. Os celulares se tornaram nossa 'primeira' tela

Os dados da mostram que os usuários do Android em todo o mundo agora passam mais de 4 horas por dia usando seus telefones.

No entanto, como veremos a seguir, os dispositivos móveis ainda representam apenas cerca de do nosso tempo diário de Internet.

Se o uso da Internet permanecer nesses níveis ao longo de 2021, os usuários mundiais da Internet passarão quase horas online este ano, o que se traduz em mais de 1,3 bilhão de anos de tempo humano combinado.

4. Os comportamentos de pesquisa online estão mudando

No entanto, a pesquisa mais recente da mostra que os comportamentos de pesquisa do mundo estão evoluindo e essa mudança de comportamento tem consequências importantes para qualquer pessoa que pretenda envolver um público digital. Os mecanismos de pesquisa convencionais ainda são uma parte essencial da mistura, com um grande número de 98% dos entrevistados dizendo que usam um mecanismo de pesquisa todos os meses.

No entanto, mais de 7 em cada 10 entrevistados também disseram que agora usam pelo menos uma ferramenta dos mecanismos de pesquisa baseados em texto para encontrar informações online a cada mês.

As interfaces de voz são a alternativa mais popular, com 45 por cento dos usuários globais da Internet afirmando que usaram a pesquisa por voz ou comandos de voz nos últimos 30 dias. Enquanto isso, quase um terço dos usuários da Internet em todo o mundo também usa ferramentas de reconhecimento de imagem em seus celulares todos os meses, com ferramentas como o Pinterest Lens e o Google Lens tendo uma adoção particularmente forte na América Latina e no Sudeste Asiático. Mas talvez a tendência mais interessante na evolução dos comportamentos de busca seja o aumento da busca social. Aproximadamente 45% dos usuários globais da Internet agora dizem que recorrem às redes sociais quando procuram informações sobre produtos ou serviços que estão pensando em comprar. No entanto, esse número é ainda maior entre os usuários mais jovens, com os usuários da Geração Z dizendo que são mais propensos a pesquisar marcas nas mídias sociais do que em mecanismos de pesquisa.

5. A estratégia de múltiplos dispositivos ainda é essencial

Os dados da mostram que 9 em cada 10 usuários de internet ficam online por meio de seus smartphones, mas dois terços também dizem que usam um laptop ou desktop para acessar a internet.

Enquanto isso, os dados mais recentes da StatCounter mostram que os computadores ainda respondem por uma parcela significativa da atividade mundial na web.

6. Uma abordagem mais estratégica para o marketing de mídia social

A análise dos dados coletados pela mostra que pelo menos 98 por cento dos usuários de qualquer plataforma de mídia social também usam pelo menos uma plataforma social.

As plataformas sociais individuais também estão sujeitas a sobreposições significativas de público, com 85% dos usuários do TikTok com idades entre 16 e 64 anos dizendo que usam o Facebook, e quase 95% dos usuários do Instagram na mesma faixa etária dizendo que também usam o YouTube.

A principal conclusão é que as marcas precisam estar ativas em todas as plataformas e, de fato, os dados mostram que a presença em apenas uma ou duas das plataformas maiores oferece o potencial de alcançar quase todos os usuários de mídia social do mundo.

No entanto, isso significa que os profissionais de marketing devam se concentrar exclusivamente nessas plataformas maiores.

7. Aprofundando os dados demográficos do público on-line

E a conclusão óbvia desses dados da é que os usuários da Internet na geração Baby Boomer são apenas marginalmente menos propensos a usar o comércio eletrônico do que os usuários da Internet da Geração Z e da Geração Y. Além disso, os usuários do sexo feminino com idade entre 55 e 64 anos têm probabilidade de fazer compras online do que os usuários do sexo masculino com idade entre 16 e 24 anos. Também é interessante notar que uma parcela significativa de usuários mais velhos da Internet joga videogame. Talvez sem surpresa, as taxas de adoção de jogos entre as gerações anteriores não são tão altas quanto para a Geração Z, onde mais de 90 por cento dos usuários da Internet dizem que jogam. No entanto, os dados da GWI ainda mostram que mais de dois terços dos usuários de Internet com idade entre 55 e 64 anos em todo o mundo jogam videogame.

Outra tendência relacionada à idade é evidente nos dados de mídia social mais recentes, o que mostra que os grupos de idade mais avançada são os segmentos de crescimento mais rápido entre alguns dos públicos das principais plataformas. Por exemplo, o Facebook viu os usuários com mais de 65 anos aumentarem cerca de 25% no ano passado - isso é quase o dobro da média geral de 13%.

Talvez surpreendentemente, os usuários com mais de 50 anos também representam o grupo demográfico de crescimento mais rápido do Snapchat. O número de usuários com 50 anos ou mais que os anunciantes podem alcançar no Snapchat cresceu cerca de 25% nos últimos 3 meses, com os usuários masculinos nessa faixa etária aumentando em um terço.

Observe que esses números do Snapchat representam o crescimento trimestral , enquanto os números do Facebook acima mostram o crescimento .

8. Mercearia online e a ascensão do comércio eletrônico

Uma das histórias digitais de destaque em 2020 foi a ascensão do comércio eletrônico, com a pandemia de COVID-19 levando consumidores em todo o mundo a abraçar as compras online. Em nível global, quase 77 por cento dos usuários da Internet com idade entre 16 e 64 anos agora dizem que compram algo online a cada mês. Os usuários da Internet na Indonésia são os mais propensos a fazer compras no comércio eletrônico, com mais de 87% dos entrevistados do país na pesquisa da dizendo que compraram algo online no mês passado. Na outra ponta do espectro, apenas 57 por cento dos usuários da Internet no Egito dizem que fizeram uma compra online nos últimos 30 dias.

Enquanto isso, o pessoas têm comprado nos últimos meses também é uma leitura interessante. relata que a categoria Moda e Beleza representou a maior parcela das receitas globais de comércio eletrônico B2C em 2020, com mais de US $ 665 bilhões.

Esta é a primeira vez na série contínua de Relatórios Digitais Globais que a categoria Viagem não reivindicou a maior parcela da receita, destacando como os últimos meses têm sido difíceis para as marcas de viagens e turismo. De fato, o Statista relata que as receitas online na categoria Viagem, Mobilidade e Acomodação caíram mais de 50% com relação ao ano anterior, resultando em uma queda de bem mais de meio trilhão de dólares nos gastos anuais do consumidor. Por outro lado, muitas outras categorias tiveram um forte crescimento nas receitas de comércio eletrônico em 2020. Food & Personal Care foi a categoria de comércio eletrônico de crescimento mais rápido em 2020, com bloqueios de COVID-19 e medidas de distanciamento social atuando como um catalisador para aumentos significativos nas compras online de alimentos. Em todo o mundo, a categoria registrou receitas anuais superiores a US $ 400 bilhões em 2020, um aumento de mais de 40 por cento em relação ao ano anterior.

Esses números apoiam as descobertas que foram compartilhadas no Relatório Digital 2020 de julho Global Statshot, quando muitos usuários da Internet disseram que esperavam continuar com os novos comportamentos de compra online que adotaram durante os bloqueios do COVID-19. No entanto, o impacto dessa tendência deve se estender muito além da categoria de Alimentos e Cuidados Pessoais. A compra de alimentos tende a ser uma atividade de alta frequência, o que significa que as pessoas tiveram a chance de desenvolver e incorporar novos hábitos de compras online nos últimos meses. Como a maioria dos profissionais de marketing sabe, pode ser muito difícil inspirar esse tipo de mudança de comportamento - especialmente em atividades de alta frequência - portanto, esses novos hábitos representam uma oportunidade incomparável para marcas e varejistas redefinirem o status quo.

Espero que isso tenha dado a você uma compreensão sólida do 'estado do digital' hoje. Mas o que o futuro reserva?

Com base em minha análise dos dados em nossa série contínua de Relatórios Digitais Globais, aqui estão alguns dos itens que monitorarei de perto nos próximos meses.

Ruptura digital: produtos e serviços conectados continuarão a sacudir categorias existentes e criar novas, mas estarei observando três setores com interesse particular em 2021:

O grande rompimento da tecnologia: isso já demorou muito, mas legisladores de todo o mundo estão sinalizando que 2021 pode ser o ano do grande confronto. No entanto, a grande questão é se o Google, o Facebook, a Amazon ou o Alibaba vão vencer, separando os componentes em seus próprios termos antes que os governos os obriguem a fazê-lo.

Identidades digitais portáteis: com a privacidade mais uma vez no centro das atenções após as recentes atualizações dos termos e condições do WhatsApp, uma abordagem 'descentralizada' para o sign-on digital pode vir à tona. é definitivamente algo a se observar, mas certamente não é o único competidor.

Não poderíamos terminar a análise deste ano sem uma atualização para nossa cobertura digna de de uma das batalhas mais disputadas da internet.

Apesar de dar o alarme no ano passado , parece que muitas pessoas não receberam o memorando sobre a invenção da Internet para compartilhar de gatinhos.

# data[].attributes.attachment_link.title
We Are Social e HootSuite - Digital 2021 [Resumo e Relatório Completo]

# data[].attributes.attachment_link.description
DIGITAL 2021: OS MAIS RECENTES INSIGHTS SOBRE O 'MUNDO DO DIGITAL' Meio bilhão de novos usuários de mídia social. 1,3 bilhão de anos gastos

# data[].attributes.body
Live Class 2 - Estratégias de Distribuição da Natura

# data[].attributes.body
Transformação da Natura em uma empresa multicanal - inauguração da 1ª loja física (2016)

# data[].attributes.attachment_link.readable_text
A Natura inaugurou nesta terça-feira (26) sua primeira loja física no Brasil, como parte da estratégia de ingressar no varejo tradicional. O espaço de 68 metros quadrados fica no shopping Morumbi, na zona sul de São Paulo.

Segundo a fabricante brasileira, a loja nasceu com vocação para "gerar experimentação" dos clientes. O objetivo é expor produtos selecionados para que eles conheçam a marca não mais apenas pelos catálogos vendidos porta a porta por suas consultoras.

A estratégia acontece em meio ao avanço de outras marcas no mercado de venda diretas e a resistência de parte do público ao modelo de compra por catálogo. A transformação da Natura em uma empresa multicanal era uma cobrança do mercado, mas a Natura sempre evitou criar conflitos com a sua rede de mais de 1,3 milhão de consultoras no país.

O projeto foi idealizado em novembro de 2015, com a construção de dois protótipos de loja na sede da Natura, em Cajamar, no interior paulista. "Alguém que comprou na loja hoje pode comprar com uma consultora em outra ocasião", afirmou em comunicado enviado à imprensa o presidente da Natura, Roberto Lima.

O espaço conta com duas mesas centrais equipadas com espelhos, provadores de perfumes e pia, para que os clientes possam provar os produtos da marca à vontade. O projeto escolhido foi criado pelo escritório de arquitetura Santa Irreverência, de Niterói (RJ), e a comunicação visual ficou a cargo da agência de visual merchandising Vimer.

Novas lojas
A Natura não informou o número de aberturas previstas para 2016. Em relatório a clientes no ano passado, o BTG Pactual projetou a abertura de 10 lojas este ano, a partir de abril, com investimento de R$ 3 milhões por unidade.

# data[].attributes.attachment_link.title
Natura inaugura sua primeira loja física no Brasil

# data[].attributes.attachment_link.description
A Natura inaugurou nesta terça-feira (26) sua primeira loja física no Brasil, como parte da estratégia de ingressar no varejo tradicional. O espaço de 68 metros quadrados fica no shopping Morumbi, na zona sul de São Paulo. Segundo a fabricante brasileira, a loja nasceu com vocação para "gerar experimentação" dos clientes.

# data[].attributes.body
Live Class 1 - Amazon Drone Delivery

# data[].attributes.body
Vídeo - Questão Central