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Example research questions - for each one, decide whether content analysis or discourse analysis would be most appropriate, and why. 

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Example research questions - for each one, decide whether content analysis or discourse analysis would be most appropriate, and why. 

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1.How do #fitspiration images on Instagram represent body image?

2.How is the term ‘palliative care’ defined and used in English and German medical reference books?

3.What are the main advertising claims made on branded e-cigarette websites?

4.How is ‘health’ represented in conversations between British male lorry drivers?

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Makes notes on the definitions, features, advantages, and disadvantages of discourse analysis and content anaylsis

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Makes notes on the definitions, features, advantages, and disadvantages of discourse analysis and content anaylsis

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Answer these questions in your own words:

1.What data did the researcher use?

2.Was the data already collected (= secondary), or did the researcher collect it themselves (= primary)?

3.Summarise the data analysis steps that the researcher carried out.

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Choose the most appropriate method for both questions

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Choose the most appropriate method for both questions

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Groups 1 & 2 = A                          

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Groups 1 & 2 = A                          

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1.The researcher should interview male and female teenagers about their Facebook profile photos (= collect primary data).

2.After gaining consent to access existing Facebook photos, the researcher should find and compare profile photos of male and female British teenagers (= analyse secondary data).

3.The researcher should ask female and male teenagers to add and share a new Facebook profile photo, and then compare the differences (= collect primary data).

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1.The researcher could use, compare and analyse existing transcripts of English family mealtime conversations (= secondary data analysis).

2.The researcher could observe four different Sheffield families eating dinner, and make notes of the food-related language they use (= collecting primary data).

3.The researcher could make recordings of four family dinner conversations, and then analyse the recordings to find similarities and differences in uses of food-related language (= collecting primary data).

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Group A: look at ‘Content Analysis: Example A’.

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Group A: look at ‘Content Analysis: Example A’.

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Group B: look at ‘Discourse Analysis: Example B’.

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Group B: look at ‘Discourse Analysis: Example B’.

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1.The Facebook profile photos of 50 male and 50 female British teenagers.
2.primary
3.They made 3 subcategories and put several code to do a further distinction of the subcategories.Then they use the category system to score 100 objects and made a table.
Finally they do data analysis based on the table.

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1. four different middle-income family dinner conversations in Sheffield
2.primary data
3.Transcribing the recordings
Adding symbols to transcripts
data analysis

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1.The conversation that was recorded.

2.primary data

3.They found the language pattern. Then they analyzed the 'ummm' meaning in conversation.

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The researchers used the Facebook profile photos of 50 male and 50 female British teenagers.

It is secondary data

1. Creating subcategories
2. Creating a ‘code’
3. Recording the results
4. Comparing the results (= data analysis*)

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1. content analysis. Because it focus on images, not language.

2.discourse analysis, it compared different languages, so they should choose discourse analysis

3.content analysis, because the researcher want to know the content of the advertisement. Speaking does not matter.

4.discourse analysis. The researcher focus on 'health' in conversation between tow male, so discourse analysis is necessary.

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1. Content
2. Discourse
3.Content
4.Discourse

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1.  content
2.  discourse
3.  content
4.  discourse