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The coffee market in other countries has huge potential :
China's current coffee consumption has a huge commercial space. According to expert analysis, China will become the wrold's largest coffee consumer, and it will increase at a rate of 30% every year. At the same time, the chinese market is far from saturated and is a typical market with imperfect competition. This market structure is conducive to Starbucks to expand its brand effect, increase customer base, and bring huge profit expectations to Starbucks.

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Starbucks has temporarily closed about 3,000 offline stores in China and India due to the COVID-19, which will have a negative financial impact. And because of the rising price of coffee beans, Starbucks has to buy them at higher prices, which will further increase their financial burden.

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Design some drinks like tea carbonated drinks and implement recommendation and reward policies, for example, put forward some suggestions and recommend talents for new drinks

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The uniform and efficient management of so many stores in China is iteself a challenge for any company. What;s more, Starbucks relied on gradually acquiring original agents to unify and integrate the Chinese market. At present, Starbucks still has not achieved 100% equity control of its Chinese stores, but has mastered the operation and management rights in most parts of China. It is conceivable that in the face of different partners in different regions, Starbucks needs to make extra efforts in coordination and unified management, and carefully adjust its development strategy.

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Capitalize on the latest coffee trends and technology -- While Starbucks is at the forefront of cutting-edge coffee technology, there's still room to expand. From the best foam techniques to gadgets that quickly cool, darken and reduce RSI, the latest coffee trends and technologies offer endless possibilities

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There are many competitors

The impact of the financial turmoil

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Threats: the supply of coffee beans, according to the international coffee Organization's statistic, in 2014, the gap of coffee beans supply is 700 million, because planting coffee beans; revenue is very low and not environment friendly; there are more and more competitors of Starbucks

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High prices. For many middle class and working consumers, Starbucks products are more expensive than other coffee shops

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weaknesses：Starbucks products the customers think about the health issue.Over the years, Starbucks has been reassembling many products that are in huge demand products. It may create negatively affect the brand image and lead to the loss of customer base.The hefty price tags on some of their products prevent lots of customers, who just don’t have that much money to spend on a cup of coffee.

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weaknesses：Starbucks products the customers think about the health issue.Over the years, Starbucks has been reassembling many products that are in huge demand products. It may create negatively affect the brand image and lead to the loss of customer base.The hefty price tags on some of their products prevent lots of customers, who just don’t have that much money to spend on a cup of coffee.

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Now there are also a lot of coffee beverage enterprises such as China's Taiwan Coffee and Japan's True pot of coffee ，And the recent price rise in coffee beans

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Starbucks has a good brand image in its customers and its excellent financial performance is $265 billion in 2019

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strength：To fulfill the best client experience Starbucks has to excel at many things, including quality of its coffee and tea; menu choices; quality of its customer service; location, and quality of its stores.

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Opportunity: Starbucks can adopt the experienced barista to improve the taste which can make it become more competitive comparing with other brands like Costa
In many developing countries there are not so many Starbucks, it can open subbranch to sell in a lower price to attract customers

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Starbucks are exposed to rises in the cost of coffee and dairy products. Since its conception in Pike Place Market, Seattle in 1971, Starbucks' success has lead to the market entry of many competitors and copy cat brands that pose potential threats.

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Recently, there have been rumors that the price od high-quality coffee beans may rise. If this happens, the overpriced Starbucks coffee will become more expensive.

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Threats
Starbucks are exposed to rises in the cost of coffee and dairy products

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Starbucks are very good at taking advantage of opportunities. In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett Packard, where customers create their own music CD.

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A large number of competitors in especially coffee brands are a big threat to the company. McDonald’s and Dunkin Donuts are directly competed with Starbucks by providing the same products.

Also here listed the other big competitors like Caribou Coffee, Costa Coffee, Green Mountain Coffee Roasters, Luckin Coffee, Nestlé S.A., etc. This would naturally affect its profits as well.

There are many affordable price resellers in the market with providing quality. Due to this, people might think twice before entering to Starbucks outlet.

Because of the recent COVID 19 issue, Starbuck has been closed many outlets in China and other places due to the explosion of this virus globally. As this is a global issue, it does impact the brand’s financial condition.

All its products can be easily reproduced by other companies. Actually, Starbucks does not have any special unique product which will distinguish it from other companies.

Natural calamities largely affect the supply of products to customers.

Outer factors can have a significant impact on the cost of coffee. For example, weather, wars, an infestation of crops.

If the prices of Arabica (the world’s most commonly produced coffee) Coffee increased drastically then it would be affected Starbucks’ profitability.

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It has a lucrative opportunity to open a branch in emerging markets like India, Central Europe, and some regions in Africa, including its profit.

It can additionally increase its business operations to improve overall revenue growth opportunities. Besides, developing new unique products as per the customer choices in the particular target business.

Starbucks can offer regular coffee at lower-priced to obtain middle-class customers and also it can offer premium coffee for different classes. Some coffee shops are expanding their customer base quickly by offering regular and premium coffee.

Currently, for its Starbucks coffee transportation, customers totally depend on Uber Eats, Grubhub, and Postmates. It can start its personal coffee distribution service for a bigger customer experience.

The COVID-19 pandemic has hindered in-store consumption with more coffee drinkers opting for take-away. To attract more customers Starbucks can strengthen its online sales channels.

Co-branding always benefits, to flourish more. Starbucks has the opportunity to develop partnerships and alliances with major firms. This would be a big success for Starbucks.

The company is quite popular, still, it has a chance for launching new products and vacation flavors under its name, it would be profitable and greeted in the markets.

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Strengths: the popularity of this brand, people are willing to pay for it; convenient-it opened branches worldwide; the price is reasonable in most countries.

Weakness: the menu of Starbucks update too slow; the taste also need to improve; the take out service can not cover the whole city

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After consuming the Starbucks products the customers think about the health issue.

Over the years, Starbucks has been reassembling many products that are in huge demand products. It may create negatively affect the brand image and lead to the loss of customer base.

The hefty price tags on some of their products prevent lots of customers, who just don’t have that much money to spend on a cup of coffee.

The company criticized by many environmental and social activists for its bad practices with regards to the obtainment of coffee beans from needy third-world farmers. As well, it’s violating the basic principle ‘Fair Coffee Trade’ and not trying to be honest with the customers.

It is fully dependent on the US operating segment. Most of the revenue is becoming from the US.

Other companies copied many products because they don’t have any unique products in the market. It provides similar products like McDonald’s, Dunkin Donuts, etc.

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Strengths
1. Strong brand image: Starbucks Corporation is the most popular and strongest brand in the food and beverage industry. Its size, volume, and the number of loyal customers have kept growing over time.
2. Extensive international supply chain: Starbucks is known to have an extensive global network of suppliers. Starbucks sources its coffee beans from three coffee producing regions, Latin-America, Africa, and Asia-Pacific.
3. Efficiency, Strategic Planning, and Reinvestment Strategy: Starbucks reinvests its profits in expanding its business in different locations. Its efficient operations and well-planned strategic decisions have produced many advantages for the company.
4. Strong Loyalty Program: Starbucks has a great reward program that keeps customers addicted to its coffee. For every $1, you get 3 stars ($1 = 3 stars). When you collect 150 stars, you get a free drink (150 stars = 1 free drink). In addition, reward members get the convenience of mobile payment, pre-order, free birthday drinks, etc.

Weakness
1. High prices: For many middle tiers and working consumers, Starbucks’ offerings are more costly than McDonald’s and other coffee outlets. Its high prices reduce affordability for the consumers.
2. Imitability of products: Starbucks doesn’t own the most unique products in the market. This makes the imitability of products quite easy for other companies. Other coffee shops and food chains like McDonalds McCafe and Dunkin Donuts offer almost the same products.
3. European Tax avoidance: Due to its tax avoidance in the UK, it faced several controversies and criticisms. Reuters’ investigation found out that it didn’t pay tax on its £1.3 billion of sales in three years prior to 2012.

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Opportunities

- can take advantage in opportunities as a recognized business

- Can look to retail new products and services

Threats

-Other highly competitive coffee businesses

-High rise in cost of products such as coffee beans, equipment

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Starbucks Coffee Company is the most famous and largest brand in the food and beverage industry worldwide.

China will become the second major Starbucks market in the future and is the second-fastest-growing Starbucks market behind the U.S. already. Most importantly, Starbucks is well-positioned to compete in China.

The widespread global supply chain strengthens Starbucks by supporting operations. It has a proper process of its timely delivery that takes care of supplying its raw materials.

To fulfill the best client experience Starbucks has to excel at many things, including quality of its coffee and tea; menu choices; quality of its customer service; location, and quality of its stores.

Starbucks has observed annual revenue of about $26.5 billion and a profit of about $3.6 billion. It does highlight its performance, this is a huge strength for the brand.

Starbucks spends its profit again to expand its business to many other locations. It adds new outlets in many locations that would also increase its name.

It maintains strong relationships with Suppliers so it has a low risk of non-delivery.

Starbucks is known for handling its hundreds of thousands of workers very well and has previously been listed as one of Fortune’s Top 100 Places to Work For.

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Strengths(优势)

Starbucks Corporation is a very profitable organization, earning in excess of $600 million in 2004.The company generated revenue of more than $5000 million in the same year.
Starbucks has an independent health inspection department to ensure food safety

Weaknesses
it organization is depend on a main competitive advantage, the retail of coffee.
。This could make them slow to diversify into other sectors should the need arise.

Opportunities
New products and services that can be retailed in their cafes, such as Fair Trade products.

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S：Has many loyal customers A strong brand image Acquisitions
W：Overpricing Imitability of products Procurement Practices
O：Business diversification and Products Specifications Coffee Subscription
T：Independent coffeehouse movementsGlobal Recession

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The product is expensive.

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Strong market position and global brand recognition.

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Starbucks has a reputation for new product development and creativity. However, they remain vulnerable to the possibility that their innovation may falter over time.

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S: Paris has developed tourism and a large flow of people.
W: starbuck don't have a competitive advantage over local cafe.Tourists and residents alike tend to prefer traditional French coffee.
O:Starbuck integrates Parisian culture into brand cooperation.
T:crowding out from local brands

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It is a global coffee brand built upon a reputation for fine products and services. It has almost 9000 cafes in almost 40 countries.
The company is a respected employer that values its workforce.