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The website uses the new Roman font for a simpler and easier to read look. In addition, Padlet all use the same font, so the layout is not too confusing

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I am excited to learn digital media. Especially, how to create the website and media prompt. To be honest, i'm feeling overwhelmed. I didn't do this kind of thing before.

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1. Music
2. Food
3. Clothes
4. Headphones
5. Bag
6. Perfume
7. Candle
8. Car
9. City/country
10. Mask
11. Makeup
12. Clock
13. Car
14. Sport
15. Yoga
16. Computer
17. Phone
18. Toy
19. Luxury brand
20. Fashion
21. Cook
22. Flower
23. Ceramics
24. Book
25. Psychology
26. Glasses
27. Games
28. Tattoo
29. Design
30. Architecture
31. Places
32. Festivals
33. Tea
34. Coffee
35. Drink
36. Magazine
37. Indie music
38. Ring
39. Table
40. Paper
41. Supermarket
42. Camera
43. Gel nail
44. Box
45. Lighter
46. Towel
47. Flower
48. Park
49. Door
50. Market
51. Sticker
52. Earring
53. Green tea
54. House
55. Street
56. Candy
57. Dictionary
58. Bicycle
59. Christmas
60. USB
61. Guitar
62. Puzzle
63. Disney
64. Animal
65. Skincare
67. Carpet
68. Zoo
69. Candles
70. Football
71. Basketball
72. Shate
73. Tree
74. Face mask
75. Book
76. Slippers
77. Red tea
78. Pen
79. Clock
80. Film

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Chosen target audience:
∙ Genderless
∙ Aged around 20-30
∙ Love listen to music

In recent years, the noise-canceling headphones trend has become more popular and they have to think about which brand to buy. This video message about headphones ( Bose ) lets the audience understand the video meanings behind them.  In this way, the most valuable target groups can be found and this method of operation can easily leave a deep impression of the product in their minds.

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Introducing our most luxurious headphones yet; Beoplay H95 | Bang & Olufsen

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The font uses Apple Chancery. The color uses white words and black borders. The typography will incorporate the BOSE  logo, using black text and white background. The lettering and the logo are in black and white for a more unified look. In addition, the font is more imposing and attracts the attention of the audience.

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Gun of sound effect

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ヘッドホン:WH-1000XM4 業界最高クラスノイズキャンセリングヘッドホン:1000Xシリーズ【ソニー公式】

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First of all, the use of green tone can be softer, and the scene has more green elements. Green brings a sense of pleasure from its connection with nature, giving a sense of peace and contentment. The final scene will be in a purple tone to give the audience a happy and enjoyable atmosphere. Purple is a symbol of mystery and fantasy, giving a sense of calm and relaxation that is ideal for use in Earth, Wind & Fire - September.

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War of sound effect

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ANNOTATED BIBLIOGRAPHY                                                       

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ANNOTATED BIBLIOGRAPHY                                                       

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1. Taylor, Charles, and John write the effective and textual elements not only convey the message of the fashion advertising, but the visual effect also draws the viewer in. In the video, I will add text elements and models as the main viewpoint to make the audience feel more interesting and creative.

Taylor, Charles R., and John P. Costello. “What Do We Know about Fashion Advertising? A Review of the Literature and Suggested Research Directions.” Journal of Global Fashion Marketing, vol. 8, no. 1, 2 Jan. 2017, pp. 1–20, 10.1080/20932685.2016.1255855.

2. Byun, Jaemun, and SooCheong state that the language of advertising can be divided into emotional or cognitive as a means of conveying content and information. Similarly, in consumer behavior studies the type of product is divided into hedonic or utilitarian. This meaning the fit between advertising language and product type, with the cognitive language being more effective in utilitarian product advertising, and emotional language being more effective in hedonic product advertising. In the promo video, I will use emotional language in hedonic product advertising.

Byun, Jaemun, and SooCheong (Shawn) Jang. “Effective Destination Advertising: Matching Effect between Advertising Language and Destination Type.” Tourism Management, vol. 50, Oct. 2015, pp. 31–40, 10.1016/j.tourman.2015.01.005. Accessed 25 Apr. 2019.

3. Sight and hearing can attract consumers to watch video ads, for example, by including the brand name in the soundtrack to harmonize the sense of hearing. (Simmonds, Lucy, et al). In the video, I will include brand names, logos to catch the consumer's eye. For example, brand names or slogans, distinctive voices.

Simmonds, Lucy, et al. “A Dual‐Process Model of How Incorporating Audio‐Visual Sensory Cues in Video Advertising Promotes Active Attention.” Psychology & Marketing, vol. 37, no. 8, 23 Apr. 2020, pp. 1057–1067, 10.1002/mar.21357.

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Earth, Wind & Fire - September (Official HD Video)

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http://go.bubbl.us/c13cd7/2a13?/Shoes

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Opening battle scenes made with Foley. The power of sound can emphasize the action and foreshadow what will happen. The final scene with music, e.g. Earth, Wind & Fire - September.The song's relaxed, happy rhythms are so charming that you'll never get tired of listening to it. The emotion is joy and relaxation.

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Attention
First, use the appearance and dress of the Soldiers on the battlefield to attract the attention of consumers. Then use images and layouts, such as the park, to set off the characters and make the layout clear and simple to achieve the first objective of attracting attention.

Interest
After attracting attention, it further entered the audience's interest. Understand the function and usage of the entire product through the title and role behavior.

Desire
The advertisements describe in detail the benefits and necessities of buying the product, and once the audience has read the product description and understood the product further, they are more eager to take it home.

Action
The desire to buy is aroused and then some promotions can be put in place to turn that desire into action, i.e. a purchase. For example, after the audience has read the introduction, the desire to buy is aroused, and then the audience may see that the website is running a limited offer, a special offer, a free gift on full value, etc.

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The story of Bose has been told as a fun video to attract audiences.

Role: A (use walkie-talkie) & B (use bose headphones)

Scenes 1: A used the walkie-talkie to report on the battlefield, but the radio was not good. On the other hand, B uses a headphone radio, and calls are clear.

Scenes 2: A ears were hit hard when the bomb was released, but B wore noise-canceling headphones and couldn't hear the sound of the bomb. Noise-canceling function for illustrative headphones.

Scenes 3: The soldiers were punished by the Chief Officer when they accidentally blew up the airfield. But B couldn't hear the officer's voice at all, he was enjoying his own world of music. Finally, they listen to music together and enjoy the moment. Volume optimized equalizer for illustrative headphones

The last one-shot will include the brand introduction of the headphones and promotional offers.