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Celebrating the Stars behind the Stars - Quantum

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Celebrating the Stars behind the Stars - Quantum

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Tough times and unpredictable days – this was the theme we all lived through last year. We pushed on, however, and were cognisant of the efforts that went in to making work function in a business-as-usual manner.

We did not have to look far to identify where our source of strength lay. Our support teams – the administrative, recruitment, operations, and finance staff – worked tirelessly behind the scenes. In a world that was chaotic and seemingly out of control owing to Covid, they ensured that the ship ran smoothly.

Be it putting in extra hours getting things ready, working a little longer to ensure that Monday wasn’t manic, or simply coming back to us with a reassuring smile; they were on point in making things effortless.

We had a group-wide event titled “Stars behind the Stars”, where we recognised and celebrated their efforts. It was an event where they got to showcase their perspective on things, get felicitated for their contributions, and most importantly, let their hair down just a bit and relax!

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The year of 2020 was a red-letter year for Lifebuoy - Ankan, CMI

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The year of 2020 was a red-letter year for Lifebuoy - Ankan, CMI

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The onset of a global pandemic coupled with the brand actively pivoting on corrective actions, set the stage for the resurgence of this iconic brand. A few things which the brand did right were –

§  With hand hygiene becoming almost a DEFCON 1 priority, the collaborative power of “ONE CMI” shone through as teams across the globe quickly pivoted to the “hand hygiene on steroids” plan, which was centred on the ABC model of Attitude, Behaviour & Consumer Sentiment supported by a solid repository of hand hygiene data. To keep with the ever evolving situation on ground, CMI had to land greater impact with reduced timelines – thus thee use of agile tools like PDC Updates, StreetBees tracking, Toluna surveys along with deeper consumer understanding via Consumer Connects, Quals etc. to helped build a strong foundation on this new model

§  The core format also saw a renewed vigour with the brand advertising to build awareness on the relevant message of “washing hands with any soap” to help fight the pandemic. Additionally the brand saw its first major product win after years, against current & key competitors which helped build confidence on our product superiority endeavour

§  The brand also made its foray into the D-World in 2020, with CMI helping building foundational understanding via turnkey pieces of research, which helped pivot a D&E Icon like Lifebuoy for these new markets

§  Together, we saw Lifebuoy become a 1 BILLION brand in 2020!

The last year also meant changes for us, changes to adjust to the new normal – both in personal and professional life. Working from home at times meant work-life balance was going for a toss while the pandemic meant added mental & physical stress on us. I personally felt a lot of pressure, especially living alone and I had to carve out a way to cope in these turbulent times. For me, coping mechanism meant experimenting with cooking (to stay true to the “ATMA NIRBHAR” scheme of Modi Jee!), trying new forms of desserts (read cakes), reading lighter stuff (like Nietzsche) & of course, finding cathartic pleasure watching Senior Inspector Daya breaking down doors in CID, while we stayed stuck behind our own doors!

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For navigating tough times & ensuring we are in it together.
Special callout to MetrixLab who helped collaborate with us , to grow confidence in the tool/methodology when we shifted pack test from CLT to offline during the Pandemic

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NielsenIQ created a PMO team comprising of associates from all functions The PMO team monitors the on-ground covid situation through various direct and surrogate measures, in order to take preventive actions for the safety of associates on ground.

1.Monitoring rigour and dashboards:

The Covid PMO team monitors each & every district of the country on a safety score that is generated with the below parameters in a dashboard and decides on opening / closing of the Field activities

Daily feedback on how safe the associate was feeling to do their work on ground, Checking with retailers before data collection about safety in and around the store, Number of daily new, active and recovered cases monitored at district level, Above parameters in conjunction with the Govt lockdown guidelines, Containment zone info feeding into the monitoring dashboard

2.Safety Materials:

We have provided the following things: Hand sanitizer  100ml / Week, Face Masks N95  1 for a week or Surgical Mask 2 per day, Swab  2 per day, Hand Gloves   2 pairs  per day, Surface disinfectant spray   -  2 packs per Month, Disposable bags (for mask disposal)  1 per day

3.Technology interventions:

Containment zones were geo-fenced in our systems to send alerts when field associates move closer to the area,     Helpline numbers / SOS alert for all associates

4.Emotional wellbeing:

-        Emotional well being sessions were conducted virtually for the field associates on weekly basis

-        Virtual engagement, talent showcasing sessions were conducted emotional and mental well being

-        Regular meditation and relaxation sessions were conducted virtually

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The story of Panelists like family and Passionate field teams - Kantar World Panel

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The story of Panelists like family and Passionate field teams - Kantar World Panel

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Story 1: Movement to telephonic monthly diary collection at the onset of lockdown. Alamelu, one of our panelists in Trichy couldn't take the call when Vatsala (our interviewer) called her. But surprised her by walking across to her house, after 10 mins , with all her wrappers and did a face to face interview with social distancing
Story 2: Roshni and Manjulata were on Rural Chattisgarh for field work when lockdown was announced and got stuck there. They were taken care of by one of our panelists and stayed with her family!. During this period, the interviewers continued data collection and walked 8 kms every day to sync their tabs and upload data. Our Field team managed to get them home after 41 days by a jeep that was transporting medicines to the village

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Thank you Nikita, Saurobh, Krunal and Yash 

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Thank you Nikita, Saurobh, Krunal and Yash 

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You took it upon yourselves to not lose consumer intimacy in this period and personally met with consumers every single week

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Story of how the Invisible force - office staff & housekeeping made ensure that we are #AlwaysOpen - Sumita, The Third Eye

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Story of how the Invisible force - office staff & housekeeping made ensure that we are #AlwaysOpen - Sumita, The Third Eye

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When we shut down office and started WFH last year, we knew we would miss the office space - the laughter, the food, the fun and bonding, that had now come to become the core essence of Thirdeye . But we never realized the meaning of that space until we saw our office boys continue to come to office, clean it, open the windows to air it and do video call catch ups with all of us. While we all had Zoom, Teams and Hangout to feel connected, they really missed all of us. So they went to great lengths to ensure that Third Eye, in spirit and essence, was never "closed". #AlwaysOpen.

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How our team members helped other people in the team in times of Covid - Sumita, The Third Eye

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How our team members helped other people in the team in times of Covid - Sumita, The Third Eye

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2 of our team members working on HUL brands had a bad run of COVID in the family. Krutika herself was positive and Ruchi had to babysit and be a caregiver for 5-6 family members. But the way they have rallied around work – especially with our own team members falling sick and not dropping the ball is commendable. It must be karmic then that they were both working on a GAL assignment – and their glow of courage was an inspiration for all of us...

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Thank you team for helping people beyond our organisation in these tough times - Sumita, The Third Eye

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Thank you team for helping people beyond our organisation in these tough times - Sumita, The Third Eye

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Several of our team members were out doing volunteer work, distributing food packets, organizing vaccination drives. We had colleagues who were offering skill mentoring, job search assistance, putting grocery hampers for those badly affected and writing hand letters to random strangers as encouragement. It was heart warming to know that our team had such amazing people who were ready to reach out in times of crisis.