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The impact on gender roles on women's education and involvement in the work force

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Illustrator: Adolf Treidler

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Project Journal: snoop here
Inspirational BOW: Advertisement A, Advertisement B, Advertisement C
Rationale: click here
GI Brainstorm: click here
Illustration step by step: click here

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Get some insight into how I created my advertisment

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"You can tell the condition of a nation by looking at the state of its women" is such a hard hitting

lesson that rigid societies might not be ready to hear. The discussion surrounding women's freedom

and empowerment is finally throwing rocks at the glass ceilings created by social norms. In some

unprogressive countries, up to 44% of girls won't finish school, something I hope you and I will never

have to face. Why is it that I can be encouraged to educate myself and reach for the stars when another

girl across the world is suppressed by the hierarchies of men? Is it luck? How can one woman live so

differently from another?

My life has always been engulfed by my Mom's high level of involvement in the US military, constantly

moving us around so often. At times I start to feel frustrated move after move, and I wonder if her high

position would have even been possible decades ago. This is when I started digging into women's

involvement with the military the last time the world had experienced an international World War.

Adolph Treidler's advertisements for Woman's Ordnance Worker in WW2 grabbed my attention,

immediately inspiring me through the same message of inequality between gender roles. Triedler

targeted the American female population in the 1940's through a pathological game. He pushed women

to feel satisfied at the homefront, working for their male partners who served their country with gender

exclusive opportunities overseas. The difference in roles between men and women is very clear, but

Treidler directly shows that he wants women to feel satisfied "in their place". He shows them serving the

nation from their side of the lawn, filling gaps the men left behind. I think the fight for women's equality

should rise in conversation more and more today, and an illustration could help kickstart global

awareness through visuals; telling more words than an international discussion could express.

More noticeably today, advertisements have become super effective in expressing a larger message

with just seconds of attention. Though they proved to be effective in reaching out to women in WW2,

they have started overtaking our screens, billboards, and browsers increasingly, desperately grabbing

our attention, like your garage door opening when the chicken for family dinner hasn't been defrosted

yet. Common advertisements make direct connections with viewers, using claims to convince the public

of awaiting rewards. Their attractiveness created through the use of color, placement of key words and

images, and other stylistic choices help the advertisement succeed in reaching viewers like you and I.

I created my advertisement to showcase the drastic inequality among women's opportunities because

of differing societal norms. Just because of geographical location, some women are free to succeed in

professional careers, while others are oppressed by societal norms that restrict women's potential to

their homes. In Islamic countries like Bangladesh, Egypt, and Pakistan, women serve their families

"best" through traditional washing, cooking, and the passing on of wisdom, similar to the behavior we

saw from Snow White as kids. They are meant to be dependent on male relatives for income and

required company in public, like dogs on a leash. Their domestic role places their education at a low

priority, with many girls who don't complete school. It's ironic how the "wisdom of the house" is uneducated.

However, more progressive societies in countries like China, Brazil, and Mexico show more professional

involvement by women as nurses, receptionists, and hairdressers as the most common careers.

I designed this advertisement for our global community. By spreading awareness internationally, I can

magnify the impact of this message, helping girls in oppressed societies move forward towards equal

opportunities through education. Ideally, this advertisement should spread through these unprogressive,

convservative communities and rattle their standards. However, they may not reach the hearts of these

women. Religion plays a big part in setting rules for these societies, possibly preventing women to feel

deserving of these opportunities through moral obligations to serve their families traditionally. Even

though these guidelines can help structure society, it doesn't improve girls' ability to get in the classroom

and better themselves for our changing world.

In my advertisement, the contrast of color and placement and size of words and people are crucial to

luring in as many people as I can. I adopted many attractive stylistic techniques from Triedler's

inspirational illustration; "She's a WOW".

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She's a MOM, An Outlook on Gender Inequality Through Societal Dynamics

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"You can tell the condition of a nation by looking at the state of its women" is such a hard hitting lesson that rigid societies might not be ready to hear.