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Objectives:

Graduates should be engaged and confident digital artists, flexible and responsive to creative challenges, communicators making an active contribution to the development of their professional disciplines while also making a significant impact and contribution to culture and society.

Provide an opportunity for students to develop an understanding of digital animation processes, techniques and technologies and to work innovatively and creatively in their chosen field.

Facilitate awareness, through Critical and Cultural Studies, of debates and ethical questions within framed argument in cultural, digital and historical contexts.

Equip students with the skills to work professionally in these and associated fields and contribute creatively in a variety of roles, working independently and as part of multi-disciplinary teams.

Foster the transferable skills which will enable students to respond to current and future career challenges or prepare them for further academic study.

Enable students to make reasoned judgements, frame appropriate questions, exercise curiosity and research strategies and draw independent conclusions.

Enable students to communicate effectively to specialist and non-specialist audiences in oral, written and visual forms.

To apply traditional animation techniques for emergent platforms, devices and medium.

BA (Hons) 2D Animation and Character for Digital Media:

Combines the rigours of Disneyesque 2D character animation and concept art with cutting edge technology.

Exploration of character creation, traditional animation techniques, concept art, interactivity and storytelling.

Students output to digital film and TV, mobile devices, interactive platforms and apps.

Graduates are employed as:

concept artists, digital animators, directors, digital media entrepreneurs and innovators providing content for a myriad of apps and platforms, as well as the traditional games, film, television and advertising.

Portifolio:

A portfolio of work demonstrating a broad-based approach to visual language and media handling;

Visual communications and problem-solving skills;

An open-minded and questioning attitude to ideas and issues;

A desire to engage in contextual debate in relation to fashion design practice;

Written and verbal communication skills.

Programme Structure:

Level 4:

Students are introduced to the field of digital animation, its broad concepts, contexts and skills.

Equip the student with the basic skills and understanding to undertake their specialist degree study which commences in the second year.

Short, focused projects.

The process of pre-production, relying on original concepts, storyboards and character design, is an essential part of the student learning experience.

Level 5:

Semester A:  Specialise on their chosen award using short focused project and deepen their learning specific for that award.

Semester B: More independent and creative ways of working.

Sustained project work allows students to initiate a creative design process leading to a finished digital animation, game or visual effects piece.

Exposes students to professional standards and further develops their understanding of client requirements.

Professional practice workshops explore employment issues and equip the student with necessary elements, CV, website, personal branding etc.

Level 6:

Engage in a sustained process of independent personal enquiry, research and realisation appropriate to their area of practice, which may include response to a challenging student negotiated design brief or with a ‘live’ industry or academic partner.

Exercises initiative and personal responsibility and ambition as well as undertaking decisions in complex and unpredictable contexts.

Time planning, project management and engagement with the aesthetics and emotional/narrative content is addressed. Student work is placed within the context of current practitioners and audiences.

Explore employment and entrepreneurial strategies: the creation of an industry standard showreel, CVs, interview requirements, presentation techniques, setting up companies etc.

A degree dissertation runs alongside their practical subject areas.

There are opportunities to transfer study credits at the end of a year of study for the same course at the University of Hertfordshire, or one of its franchise partners.

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Animation
Movement
Creation of life
Storytelling

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Animation
Movement
Creation of life
Storytelling

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Character Design
Animation
Color
Stylization

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Animation
Movement
Creation of life
Storytelling
Writting

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Today Series (1966 - 2014)
Repetition
Discipline
Focus
Persistence
Daily Practice

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Boring Postcard (2000)
Comedic
Puns
Giving value

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Works on photography
Delicacy
3D out of 2D
Creation from destruction
Distortion of the body

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Animation
Background
Color
Storytelling

# data[].attributes.body
Animation
Background
Color
Storytelling

# data[].attributes.body
Animation
Movement
Creation of life
Storytelling

# data[].attributes.body
Animation
Background
Color
Storytelling

# data[].attributes.body
Animation
Background
Color
Storytelling

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Works on collage
Distortion of the body
Comedic tone
Idea of masculinity
Fusion of bodies
Weird

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Animation
Comedy
Giving life
Movement
Stylized approach
Over the top
Weird

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Movies
Writting
Comedy
Characterization
Toning
Satire

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Puppetery
Movement
Conveying life
Comedy
Personality

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Sculptures, performances and paintings
No point
Are what they are
Shocking
Weird
Mind of a mad man

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Movies and series
Comedy
Smart comentary
Stupidity
Playing with meaning

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Animation
Writting
Comedy
Toning
Character creation

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Comics
Dark tone
Stylistic approach
Writting

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Animation
Comedy
Pop culture mockary
Short and fun

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Animation
Storytelling
Comedy
Writting
Toning

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Animation
Movement
Creation of life
Storytelling

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Animation
Movement
Creation of life
Storytelling
Exageration

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Sketches and drawings
Dark tone
Simplicity
Bold Shapes
Overexageration of body

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Drawings
Storytelling
Composition
Colorfull

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Inventions
Borderline stupid and complitely pointless machines are funny because of their ufunctionality and over complicated pieces. Her work mirrors that perfectly, by creating over complicated machines to perform the most simple of tasks and failing misarably in a very comidic way, lways maintaining her straight face.

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Inventions
Over complicated machines really well built to perform really dumb tasks, creating incredible pieces of engeniring just because that serve no real purpose he is able to create great content out of this stupid inventions.

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Sculptures, performances and paintings
Creating pointless art just because, and achieving great results he is the icon for pointless art and for stupid art by creating great pieces from stupid ideas.

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Sculptures, performances and paintings
Destruction
Subverting expectations
Tricking the viewer
Espectacle
Use of mirrors in a clever way

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Sculptures
World creation
World of imagination
Size
Cheerfull

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Cirque Calder (1926-31)
Childish
Intricate
Calculated

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Sculptures
Complicated
No point to it
Ugly, but meticulously made
Annoying
Public reaction
Efemeral (suicidal)

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Sculptures

Making of man

Different materials

Idea of man

Simplicity

Order in chaos

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Camera Obscuras is a dark room with pinhole where an optical phenomenon occurs, a phenomenon in which an image of a scene at the other side of a wall is projected through that small hole in a screen on a wall opposite to the opening as a reversed and inverted image. Camera Obscuras with lens have been used since the 16th century to assist on drawing or painting allowing the tracing of the projected image for highly accurate representations of color and perspective. Camera Obscuras have been adapted to the size of tents and even boxes comming as far as producing the first photographic cameras on the 19th century.
I have visited a camera obscura in july of 2018, in Edimburgh, where you can see a projection of the city on a big white plate.
I have also made my on shoe box camera obscura in the past with a scale lupe lens, projectiong the images in a piece of paper and the phenomenon works wonders.
This knowledges about the way light works will help me in the project Believing is Seeing, where we will explore the functionalities of the camera.

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Zoetrope is a pre-film animation devices that produces the illusion of motion by displaying a sequence of drawings or photographs. The first predecessor of the zoetrope dates back over 5000 years in Iran.
I am very familiar with zoetrope mostly because of my interest for animation and I consider it a more elaborate version of the flipbook where you create a gif out of photos or drawings, I find it a good way to lean the main idea of animation and cicles.

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Basically an upgraded version of the zoetrope, this device invented in France in 1877 by Charles-Émile Reynaud used mirrors instead of slits to show a less distorted animation and a later version from 1889 by Reynaud called Théâtre Optique could use longer rolls of images and project it on a screen, creating one of the first projectors.

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The Magic Lantern is an early type of image projector employing pictures painted, printed or produced photographically on transparent plates, one or more lenses, and a light source, the image would be projected into a screen or wall and it was used to tell stories, show someones art for educational purposes. It works like a backwards camera where instead of the light entering and marking a photographic paper, the light would come off the camera passing by the markins and projecting it on a screen.
This is a really great concept working really well, I think I might use this concept on projects to enlarge small things or to reproduce them in a bigger scale, drawing over the projection.

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Shadow play is an ancient form of storytelling and entertainment which uses flat articulated cut-out figures which are held between a source of light and a screen. This metod has been used to this day as a very appealling way of telling stories and a good puppeteer can convey emotion with the smallest of movements. Examples of this use in modern day is the great Michel Ocelot who uses this concept in his movies to great effect.
This to me is a real life version of 2d animation, where instead of drawings or paintings the animator uses puppets with simple forms to convey a wide range of actions and emotions. This is an inspiration to me as I want to be able to convey this kind of control of motion and emotion with my drawings

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Serif:  Is a small line attached to the end of a stroke in a letter or symbol.
x-height: Is the distance between the baseline of a line of type and tops of the main body of lower case letters.
Ascender: The part of a lower-case letter that is taller than the font's x-height.
Picas:  It's a unit of measure corresponding to approximately ​1⁄6 of an inch, or 12 points.
Sans Serif: A category of typefaces that do not use serifs.
Ligature: Two or more letters are joined together to form one glyph or character.
Cap Height: The height of capital letters that are flat—such as H or I—as opposed to round letters such as O, or pointed letters like A, both of which may display overshoot.
Bowl:  The curved part of the character that encloses the circular or curved parts of some letters such as d, b, o, D, and B.
Leading: The distance between two baselines of lines of type.
Kerning:  Is the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result. Kerning adjusts the space between individual letter forms, while tracking (letter-spacing) adjusts spacing uniformly over a range of characters.
Points: The point is the smallest unit of measure. It is used for measuring font size, leading, and other items on a printed page. The DTP point is defined as ​1⁄72 of an international inch.
Em dash: Denotes a break in a sentence or to set off parenthetical statements. "Glitter, felt, yarn, and buttons—his kitchen looked as if a clown had exploded."

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Saul Bass was an American graphic designer and Academy Award-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos from the 50's and 60's.
What attracted me to his work was his movie carrer, making openning for some classic movies, his works are very simple and incorporate the title in a very unique way, where both the design and the logo act as one to convey the theming of the movie in a very simple and minimalistic way. The use of paper animation to create movie opening that are colorful and fun to watch, making the credits actually fun to watch is unheard on modern day holliwood and his work back in the 60's really inspire me to not be afraid to go the extra mile of unconventional. Passing the message with a simple and fun to watch is pretty amazing and inspiring to me.

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Today Series (1966 - 2014)
Repetition
Discipline
Focus
Persistence
Daily Practice

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Les Pensionnaires (1971-72)
Death
Weird
Sweet
Makes you think about the process

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Between Taxonomy and Communion (1990)
Weird

Creepy

SImilarity between different things

Order

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Waste Not (2005-09)
Story behind it

Personal feelings

Reflection of society

Order in the chaos

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Flacher Abfall (1975)
Order
Compromition
Small becomes big with numbers
Discipline

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Thrift Store Paintings (1990)
Irony
Commentary on the art community
Appropriation of works
Discussion about ownership

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Boring Postcard (2000)
Comedic
Puns
Giving value

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1600 Pennsylvania Avenue (2004)
History
Memory
Change
Passage of Time

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Works on Origami
Precision
Patience
Discipline
Create something out of Nothing

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Works on Origami

Math and Art

3D out of 2D

Control

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Works on Origami
Precision
Patience
Discipline
Create something out of Nothing

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Works on Origami
Precision
Patience
Discipline
Intecracy
One of a kind

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Clothing Made of paper
Delicacy

Precision

Weightlessness

Patience

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Works on photography
Delicacy
3D out of 2D
Creation from destruction
Distortion of the body

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Works on collage
Distortion of the body
Comedic tone
Idea of masculinity
Fusion of bodies
Weird

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Works of Photography
Distortion
Weirdness
Layering of the Image
Ramdomness

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Photography into Sculpture

Weirdness

Reconstruction of the body with images

Distortion and reconstruction

Creepiness

Surrealism

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Photography into Sculpture

Reconstruction of the body

Layering

Playing with anatomy

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Typefaces with Matchsticks

Irony

Contradiction

Destruction

Fragile

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Too Much Night, Again (2013)
Confusion
Delicacy
Anxiety
Transmission of emotions to the viewer
Entrapment
Loss of self

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Typography

Delicacy

Intricacy

Beauty

Colorful

The sImple becomes complex

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Typography

Layering

Delicacy

Wordplay

Precision

Animation

Brain Puzzle

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3D typography

Perspective

Installation

Collective

Size

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Ice Typography

Ephemeral

Irony

Fragility and heaviness

Size

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Typography

Wordplay

Comedic tone

perspective

Drawing

Simplicity

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Drawings

Comedy

Not taking itself so seriously

What is fine art?

Simplicity

Stupid (the fun kind)

Weird

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Drawings

Simplicity

Social commentary

Humor

Middle finger to society

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Paintings

Weirdness

Creepiness

Comedic

Colorful

Bizarro

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Stop Motion

Creepiness

Weirdness

Almost psychotic

Animation

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Sculptures

Simplicity

Creepy

Distortion

Non refined

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Sculptures

Making of man

Different materials

Idea of man

Simplicity

Order in chaos

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All works

Circulation of the art piece

Social commentary

Strength of the masses

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Photography

Comedic tone

Slapstick

Movement in Still image

Suggests an idea

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Him (2001)
Unsettling

Comedic

Ironic

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Merda d'Artista (1961)

Social commentary

Comedic

Critic of the art community

Simple Idea

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Self (1991, 2001, 2006)

Weird

Challenges representation

Ephemeral

Literally he gave his blood

Simple concept

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Posters

Simplicity

Minimalistic

Using negative space to create forms

Use objects related to the image to make parts of the image

Convey meaning and recognizable figures

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Posters

Colorful

Type design

Positioning the characters in the page

Saying something

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Posters

Red vs Black and white

Judging today's society

Short messages that tell a lot

Poking society

Unsettling vibe

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Performance

Crazy?

Protest

Over the top

Weird

Not afraid to go there

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Montages and collages

Unsettling

Creepy

Not afraid of controversy

Poking at the wound

Critique

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Snake Bag (2008)

Huge

Story behind it

The story is more important than the work it self

Meaning to the meaningless

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Make Happy (2016)

Representation of happiness

Idea of unfulfillment

Are you happy? (Music)

Questioning of society

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Are You Happy? w/ Lyrics - Bo Burnham - Make Happy

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Here is Bo Burnham's "Are You Happy" from the end of his "Make Happy" special on Netflix. *I do not own this song, all rights to Bo Burnham! Are You Happy?

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Game (2018)
Idea of fake happiness
Put on your happy face
Control of emotions
Dictatorship of joy

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Sketches and drawings
Dark tone
Simplicity
Bold Shapes
Overexageration of body

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Short (2012)
Use of color
Cartoonization
Dark tone
Bold Lines
Slim characters

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Short (2011)
Dark color scheme
Dark tone
Shapes of characters
Overexageration to accentuate

the personality
Sound Editting

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Saul Bass was an American graphic designer and Academy Award-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos from the 50's and 60's.
What attracted me to his work was his movie carrer, making openning for some classic movies, his works are very simple and incorporate the title in a very unique way, where both the design and the logo act as one to convey the theming of the movie in a very simple and minimalistic way. The use of paper animation to create movie opening that are colorful and fun to watch, making the credits actually fun to watch is unheard on modern day holliwood and his work back in the 60's really inspire me to not be afraid to go the extra mile of unconventional. Passing the message with a simple and fun to watch is pretty amazing and inspiring to me.

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Chinese multimedia artist.

Examines the daily life of Chinese citizens born after the Cultural Revolution.

Explores China's widespread internet culture as well as the border between dream and reality.

Captured the rapid social and cultural transformation of contemporary China.

Impact of foreign influences from the USA and Japan.

Photography, video, and digital media.

The interplay between virtual and real worlds, utopia and dystopia, and the body and technology.

The alienation and escapism felt by disaffected and displaced youth who cast themselves as fantastical gaming characters.

Saturated color scheme.

Pop culture elements.

Reality of the working people in China.

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https://ebacbr-my.sharepoint.com/:f:/g/personal/artur_pereira_ebac_art_br/ElP-0gSRjKFJsc3qIMqi4R8BgjKFcoMdf6meGYQB9dfwVw?e=8azprj

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Dance
Through his dance he is able to create a mood on his scenes that creates disconfort or even fear in the audience. His semihuman characters mirror the idea of uncanny valley that I want to explore.

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Animation
Comedy
Weird
Non sense
Colorfull
Cut out animation

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Photography
His weird and creepy enviroments creates an unsetteling vibe in the viewer and a certain disconfort. something I want to achieve in my piece.

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Sketches and drawings
Simple and almost comidic character underline a dark tone that goes beyond the simple shapes. By creating this simple shapes the creative freedom can go way beyond the real and fake.

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Title sequences (More specifically American Horror Story and Seven)
The sequencing of short clips can generate a reacion on the audience, and by exploring human fear through imagery, the uncorfort that is passed through this pieces is incredible, something I want to emulate on my piece.

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Performance
This creepy and weird performances are almost unwatchable because of their unconfortability. By destroying the human figure in grussome ways the figures become shadows of their pst selfs and give grate unconfort on the viewer.

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Title sequences
Design
Film making
Story telling
Show instead of tell