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STRENGTH, POTENTIAL, GROWTH AND CHALLENGES IN TOURISM INDUSTRY: A CASE STUDY OF RECREATION BUSINESS/ PROVIDERS.

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STRENGTH, POTENTIAL, GROWTH AND CHALLENGES IN TOURISM INDUSTRY: A CASE STUDY OF RECREATION BUSINESS/ PROVIDERS.

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NAME: MOHAMMAD ANIQ AZRAI BIN MOHD AZMI
MATRIC NUMBER: A15A1180
FACULTY: FHPK
SEMESTER: 6
SESSION: 2018/ 2019
COMPANY NAME: MATAHARI DIVERS PULAU PERHENTIAN.

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Pulau Perhentian is located in the South China Sea 21 km from the coast of Kuala Besut, Terengganu. For hundred of years ago vessel sailing from the south coast of Peninsular Malaysia to Bangkok will stop-by for a rest and shelter at the Island. They all an ancient merchant carrying food, jewelry, vast and etc. As the activities of merchants, sailors and traders from the South of Chinese Sea have taken place, the island is getting popular for their 'one stop station', these Islands were named as 'Once Stop Island' so called 'Pulau Perhentian' in Malay language.

It comprises of two islands; Pulau Perhentian Besar and Pulau Perhentian Kecil. Both islands are surrounded by beautiful palm-fringed powdery white sandy beaches and crystal-clear turquoise-blue sea.

The two Perhentian Islands are rated as some of the most beautiful islands in the world; a virtual paradise for snorkelling and diving in crystal-clear water or just for lazing on one of the white sandy beaches waiting for the coconuts to drop

The two main islands are heavily forested and ringed with sandy beaches, typical of tropical islands. Accomodation for visitors are predominantly aimed at budget travellers and is mostly on the larger Pulau Perhentian Besar, which not only has wonderful beaches but also forest trails over the hills.

Both islands are separated by a very narrow sound but with strong current. The significant different between the two islands is, Perhentian Besar is more for a vocational island while the small one is an island with the mixture of vacation mood and reality life due to the fishing village, Kampung Pasir Hantu which is resided with more than 2000 villagers and completed with basic facilities apart from resorts and guesthouses.

All manner of aquatic life is visible both near and far from the beach such as turtles, sharks, coral and thousands of tropical fish. The interior is covered by jungle with a wide variety of species. You can watch monitor lizards, monkeys, geckos, flying squirrels, butterflies and many other types - sometimes right in front of your chalet. There are no roads and not many paths, so the islands are mainly peaceful and untouched - so far.

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INTRODUCTION ABOUT MATAHARI DIVERS PULAU PERHENTIAN

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INTRODUCTION ABOUT MATAHARI DIVERS PULAU PERHENTIAN

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Welcome to Matahari Divers!

Located at the heart of Long Beach on Perhentian Kecil, Matahari Dive Resort is the perfect place from which to explore the Perhentians' rich and colourful dive sites.

Newly established in 2008 and staffed by experienced professionals, our team will ensure you make the most of your stay on the island. From diving, snorkeling and accommodation to Internet and information, we'll be happy to help.

We offer a full range of PADI diving courses as well as fun dives, so pop in or contact us to arrange yours today!

MOTO OF THE COMPANY: Matahari Divers...experience the miracle of the ocean

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Tasha, Shop Manager & Instructor

Tasha has worked in the Perhentian Islands since 2003 so she knows a thing or two about the diving here. It's easy to spot Tasha under the water... just look for her bright pink fins. Mat Jeng, Owner

After many years' working on Long Beach, Jeng saw the opportunity to start up Matahari Divers. Born and bred on Perhentian Kecil, he loves the sea and is already an experienced skin diver. Jeng's now progressing with his PADI courses. Hugo, Instructor

...and resident marine biologist! Hugo will help you identify those mystery fish you see on a dive. Hugo's a BSAC as well as a PADI instructor.Mazlin, Instructor

Also an island lad, Maz has been diving since 1996 so you'll feel super safe under his supervision. He also knows the sites like the back of his hand, so can take you to places that others won't find. John, Divemaster

John's as talented in the water as out. He has a song for every occasion, and will keep you entertained on the boat. By night you may find him practicing capoeira, drumming or playing fire. Claire, Divemaster

A Scottish lassie, Claire much prefers the tropical climate here in the Perhentian. Super friendly, she'll make you feel at home straight away. Claire's got an eagle eye, so diving with her you're bound to spot loads of fish Henry, Snorkel Guide

Born in the fishing village, Henry knows all the best spots around the islands to snorkel. His coustomers always return smiling as he's ace at finding turtles and reef sharks. Pipi, Boatman

You'll usually hear Pipi before you see him... singing at the top of his voice! Equally at home behind the wheel or beneath the waves, Pipi's a fish in the water and hopes to be a Divemaster one day. Ayu, Shop & Internet Cafe Assistant

Ayu's also from the village. She's not too keen on the water but will help you out with anything you need in the shop. Mee, Compressor Engineer

From Terengganu, Mee's been working in the Perhentian since 2004. He's keen to dive whenever he can, and has been known to dance at the bottom of the sea.

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They provided services such as:
1. PADI divemaster trainee
- This is the first PADI professional qualification. As a Dive master trainee, you'll refine your diving skills and rescue techniques to a professional level and build on your leadership and organisational skills. Certification allows you to assist instructors in teaching PADI courses and work as a professional guide for other fun divers. The course involves an inter ship of between four and eight weeks, where you'll work alongside the Matahari dive staff to learn the ropes!

2. EFR +  PADI Rescue diver
- Integrating first aid and secondary care training with search and rescue techniques, the Rescue Diver course will prepare you to prevent diving accidents and deal with emergency situations. At the end of the course you will be a more confident and able diver, prepared to give a hand in the unlikely event of an accident.

3. PADI Advance Open Water.
- The Advanced Open Water course involves five adventure dives. These must include deep diving and navigation diving plus three more of your choice (see adventure dives above). The course can be completed in two or three days.

4. Discover Scuba Diving (DSD)
- Try diving with a Discovery Dive. Recommended for those with no previous experience who don't have the time to complete the Open Water Diver course. Your instructor will take you through the basics of scuba diving before taking you to shallow water to practice some skills. And once you're comfortable with these, you'll swim down to explore the reef! The whole experience takes three to four hours. And on completion you'll receive a certificate which will count towards your Open Water Diver training.

5. PADI Open Water course
- One of the first scuba diving certifications, once you've completed the Open Watercourse you'll be qualified to dive to a depth of 18 metres. The course can be completed over three to four days and includes classroom work, skills practice in shallow water and four dives.

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Matahari Divers target especially for
1. University students.
University students usually coming to Perhentian Island to release their stress and to explore others states from their origin states. other than that, students from tourism courses from all university in Malaysia also will coming to Perhentian for their field trip for tourism courses assignment.

2. Tourists from other country Malaysia.
Especially tourist from Thailand, United States and others will coming here in February until June because they know the weather at Malaysia that will happened monsoon season after that four months. All people in Malaysia also will avoid to go to the sea during months September to January every year.

3. Family.
They also provide diving activity for family. Means that their tour guide can afford to take care for a large group of people at the same time.

4. Couples.
For couples or newly married, they also provide nice view of accommodation for them to stay at Matahari Divers places.

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Matahari divers are the first company water based activity that establish at Small Perhentian Island.  Mat Jeng, the owner of the Matahari divers thinks that by opening a resort along with a relatively complete infrastructure for visitors can increase his monthly income and he can provide job to his villagers on this small Perhentian Island by being a crew at his company.

He was also a fan of water activities. Other than that, Mat Jeng company provide PADI diving courses. Such as, Discover Scuba Diving, Open Water Diver, Adventure Dives, Advanced Open Water Diver, Rescue Diver and Divemaster. Only his company provide various courses for tourists that came to Perhentian island.

About chalet
Matahari Chalet built in 25 years ago. Matahari Chalet has come a long way since, operating with only a few rooms that did not have attached bathroom.
Now 2013, Matahari Chalet has rooms to suit variety of travelers or holiday makers, from budget backpackers to families with their newest addition of air-conditioned rooms.

Matahari Chalet staffs are made up of homegrown locals from mainland Terengganu and Fishing Village (small island, location) giving you our true hospitality to awaken your senses to an experience of Malaysian Traditional accommodation or rooms to complete your travel experience.

Facilities at Matahari Divers

Internet Cafe

Keep in touch with friends and family with their high speed internet connection. Open from 10 am to 11 pm, they provide seven computers have all the latest software for your needs, including Skype, Messenger and ACD See Pro. DVD burners and a color printer are also available for you to use.

Telephone

Phone lines have reached Long Beach! We have a landline if you need to make any calls during your stay. Just purchase a call card from the shop.

Money

There are no banks or ATM's on the Perhentian islands, or in Kuala Besut! If you find yourself short of cash during your stay, they can provide the following services:
foreign currency exchange, cashing travelers cheque, and credit card cash back. See the board in the shop for the latest rates.

Travel Information and Ticket Reservation

Our local staff are in the best position to be able to advise you of onward travel plans when you decide it's time to move on.

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STRENGTH :
1. Languages used by the instructors and trainers at Matahari divers. They can used Malay, English languages. also can speak in accent Terengganu. So it will help them attract more people coming to surfing and diving at their place.

2.  Establishment of company. Their company are the first one that opened a diving courses and provide accommodations at Perhentian Island. So from that, tourists will more attracted to came at their resort.

3. Variety of diving courses. They provide variety of diving courses such as,  Discover Scuba Diving, Open Water Diver, Adventure Dives, Advanced Open Water Diver, Rescue Diver and Divemaster. So tourists will experience many level of diving at Matahari Divers.

4. Facilities provided at Matahari Divers Chalet.
Internet WiFi, Telephone, Travel Information, Money Exchange and Cash  Withdrawals, Accommodation and High Quality Compressor are provided for all tourists that overnight at Matahari divers chalet.

5. Provide foreign currency exchange, cashing travelers cheque, and credit card cash back. See the board in the shop for the latest rates.
Which that there are no ATM at Besut and Perhentian Island. SO only them provide these things.

6. Many checkpoint when diving with matahari divers
1. Temple of the Sea (Tokong Laut)       2. Three Reefs (Terumbu Tiga)

Max. Depth: 24m                                    Max. Depth: 18m
Av. Depth: 18m                                        Av. Depth: 16m
Level: Open Water +                               Level: Open Water +

3. Sugar Wreck (Kapal Gula)                 4. Vietnamese Wreck (Kapal Vietnam)

Max. Depth: 18m                                     Max. Depth: 24m
Av. Depth: 15m                                        Av. Depth: 20m
Level: Advanced Open Water                Level: Advanced Open Water
or Open Water                             or Open Water

5. Secret Reef                                           6. Curtain Rock (Tanjung Butong)

Max. Depth: 30m                                   Max. Depth: 25m
Av. Depth: m                                           Av. Depth: 15m
Level: Advanced Open Water               Level: Open Water +
or Open Water

7. Iron Cape (Tanjung Basi)                    8. D'Lagoon

Max. Depth: 22m                                     Max. Depth: 14m
Av. Depth: 12m                                        Av. Depth: 10m
Level: Open Water +                               Level: Open Water +

9. Sea Bell                                                 10. Sail Rock

Max. Depth: 16m                                      Max. Depth: 18m
Av. Depth: 10m                                         Av. Depth: 12m
Level: Open Water +                                Level: Open Water +

11. Batu Nissan

Max. Depth: 12m

Av. Depth: 10m
Level: Open Water +

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1. New comers of tourist and adventurers to Pulau Perhentian.
The potential for the Matahari Divers company for the present and the future are in good condition because of there are now many adventurers and fans of water activities. So the presence of tourists to Pulau Perhentian is very encouraging, so that our chalets always have people hiring on a daily basis not specifically on weekends only.

2. Pulau Perhentian has it name well known by all people in Malaysia
All people in Malaysia always known about Pulau Perhentian because of new advertisement from tour operator at Social media to promote their services there. So the news about Pulau Perhentian will continue spread from local to international.

3. Now they are seeking for people who are interested to be a diving specialist and wants to work with them due to their lack of workers there to treat tourists when weekend or school break or university students semester break.

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1. New establishment of chalet company at Pulau Perhentian.
In terms of provision of water-based activities and chalet provision for tourists, there is now a growing number of new chalets on the island of Perhentian. Starting from the first establishment of our company here until eighteen new chalets have been established to date.
Examples of chalets are:
1. D Lagoon                                          2. Moonlight Chalet
3. Bubu Long Beach                            4. Lily Beach Chalet
5. Simfony Chalet                               6. Panorama Chalet
7. Cempaka Chalet                              8. Rock Garden Chalet
9. Lemongrass Chalet                        10. Mohsin Chalet
11. Impiani Watercolors Chalet         12. Petani Beach
13. Mira Beach                                    14. Butterfly Chalet
15. Senja Bay Chalet                           16. Maya Chalet
17. Fatimah Chalet                              18. Aur Bay Chalet

2. Trends for people or tourist nowadays are coming for having day trip at Pulau Perhentian, just for having activities here. Especially students because of them are backpackers and maybe in terms of saving their money, so they choose for day trip activities rather than sleep over at Matahari Chalet.

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ISSUES AND CHALLENGES FACED BY MATAHARI DIVERS

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ISSUES AND CHALLENGES FACED BY MATAHARI DIVERS

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1. Shortage amount of power supply at Matahari Divers chalet. Due to shortage of power supply, they are unable to provide 24 hours electricity for all tourists that came to their chalet.
This are the time that have electricity at Matahari Divers Chalet.
Check in : 12-1 pm
Check out : 11.30 am
Reception Hours : 7.30am-7.30pm
Electricity: 6.30 pm - 9 am
12.00 noon - 3 pm (during high season)

2. Booking package but not coming when reach trip date.
There is some of customers that booking via our websites but at the trip date they supposed to come, they did not come and it make us lost another customer that come direct to purchase our package.

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Contact number: 09-691 1742
Email: mataharidivers@gmail.com
Website: http://www.mataharidivers.com
Instagram: mataharidivers
open at 8.00 am to 8.00 pm
Training for diving courses provided by Matahari Divers.

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If you are nature person, or want to achieve new experience at a new place. So, come join them at Matahari Divers and we will give you all what you want or needs. Matahari Divers provide for you all the customers the great pricing, the great places to stay for couple of day or a week also can get new experience from the great diving activity with the snorkeling activity at many checkpoint.