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Bud light has for many years used catchy slogans and ideas in their advertisments that have done very well for the business, so they decided to do another open ended slogan that lets the consumers think what ever they wnt of it and it seems to have worked very well yet again.

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Product: Their product is beer. They are a well known brand that has a established following. They also hinted towards a battled version of the beer being available.

Promotion: They are selling the beverage as a fun experience (the funny nature of the commercial is the driving force behind it)

Distribution: In the end of the commercial, they state that they are now selling in the UK. This opens up a huge market for them (Europe) and will expand their horizons.

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Foototball fans, because this ad was targeted during the super bowl. But it is really targeted towards everyone that drinks and the add carried on for months after the super bowl.

Psychographic:
Generally people who have humorous personalities will gravitate towards the witty campaign.

Geographic:
Everywhere, people drink and watch football all over the country

Behavioristic:
This add is more for brand loyality and just for something catchy. They are not offering any deals or changing anything, just making a catchy slogan.

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TV adds

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Poster for personal use

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T-Shirts for sale