# data[].attributes.headline
Swoosh vs Three Stripes who reigns supreme? By: Kevin Baybayan

# data[].attributes.subject
Swoosh vs Three Stripes who reigns supreme? By: Kevin Baybayan

# data[].attributes.body
Who currently brings more consumers to buy either a pair of Adidas or Nike sneakers.

Platforms/websites people use to sell their sneakers for resell value.

How to start reselling sneakers yourself.

# data[].attributes.body
In this article Seth Archer explains how Nike lost their pull to drive customer to buy their sneaker. The key takeaways from the article is: Over producing isn't the problem it's relevancy of the sneaker also minimizing the releases of the sneaker. For example Nike/Jordan Brand releases a brand new pair of Air Jordan 4's and Air Max 1's every Saturday in the month of April. While Adidas will release Yeezy 350 Boost every 7 months.

# data[].attributes.attachment_link.readable_text
Nike has had a problem with its Jordan brand recently.

There is a simple formula that explains how Nike came to this problem, and how it can fix it.

The problem probably can be traced back to decisions made years ago.

In 1987, Nike partnered with then-rookie Michael Jordan and released the first Air Jordan, which forever changed the shoe industry. Nike's crown as king of the sneaker market lasted until just recently when the unthinkable happened and the brand suddenly lost its "cool factor."

According to Josh Luber, CEO of sneaker reselling site StockX, Nike has lost ground to competitors, like Adidas, in recent years and its decline can be explained by one simple formula.

"In February 2015 -- so right before Adidas launched the Yeezy, Adidas was about one percent of the resale market and Nike and Jordan were about 96 percent," Luber told Jefferies in an analyst Q&A recently. "Since then, fast-forward all the way to today, Adidas is (60, 6-0, percent) of our business in terms of dollars. And Yeezy dominates a lot of that but it's also Ultra Boost and NMDs."

Read Next: Amazon is coming for Nike, Lululemon, and Under Armour with its own sportswear brand

Luber told Jefferies analysts that Nike and Jordan's dominance was based on a simple formula. Making a crazy-popular sneaker is a classic supply and demand problem, with disastrous consequences if you get it wrong. Luber said that the Jordans were so popular for so long because they were hard to get. You couldn't walk into a store and pick one up at the retail price, so your only option was to go to a reseller who would sell the shoes at a premium.

Nike figured this out early, and for a long time, they would only produce a limited number of the new Jordan shoes to make sure demand outpaced supply. In the last couple of years, Nike got too greedy and produced too many shoes at too high a price point. It was a kiss of death for Nike, Luber said.

He explains it pretty simply like this:

"If demand for a shoe is... 100 units. And Nike makes 96. Well they will sell out 96, no problem. Easy sellout at retail. There will be some secondary markets, there'll be some premium but it will sell out. But demand for that shoe is 100 and they supply 101, just slightly more, they might sell 70 or 60 or 50 or some number way below 96.

"As soon as you cross that line and there's no longer greater demand for product than there is supply, even if it's just nominally, the whole secondary market evaporates. Shoes don't sell out at retail. And that's really what happens."

Edgar Su/Reuters

The minute Nike produced enough shoes for there to be one extra shoe on the shelf, the shoes weren't cool anymore. Everyone who wanted to buy the shoe could, and there was still one extra for those who weren't in the know to pick up, which immediately makes the shoes less cool, according to Luber.

The biggest problem for Nike isn't overproduction, though, its the shoe production timeline. Luber said that when Nike makes a shoe, its often working as much as two years in advance to allow time for manufacturing. In 2015, when Nike was designing a shoe for 2017, it had no idea that Adidas's Yeezy line would be a huge competitor. Nike assumed that demand would continue to stay high for Jordans and other shoes, and so it hit that poisonous 101 number and suddenly its Jordan shoes weren't as elusive or cool.

Nike and Jordan aren't sitting still though. Luber said that the company knows of this simple supply and demand formula, and is probably working on correcting it.

"So Jordan absolutely understands they need to do less releases, they need to have lower supply across the board and figure out where that sweet spot is. And I do believe that they can recover," Luber said.

Markets Insider

NOW WATCH: Debating the odds of a stock market correction

# data[].attributes.attachment_link.title
There's a simple formula that explains how Nike lost its sneaker mojo (NKE) | Markets Insider

# data[].attributes.attachment_link.description
Nike has had a problem with its Jordan brand recently. There is a simple formula that explains how Nike came to this problem, and how it can fix it. The problem probably can be traced back to decisions made years ago.

# data[].attributes.body
There are three factors for a sneaker's resale value:

History:  Many athletes/entertainers have worked with Nike or Adidas create sneakers in today's market.

Hype: Is there a following? Will people be inclined to buying the sneaker. For example Kanye West has worked with both Nike and Adidas his signature model has gained traffic for both brands.

Scarcity: Will I be able to get the sneaker? For example the Nike Air Mag was a charitable auction where people placed bids to leave with a pair.

# data[].attributes.attachment_link.readable_text
It's a common question among beginner sneaker resellers who are not sure what brand to sell:

What's better to resell, Adidas or Nike Jordan?

(if you want to know how to sell both and all brands of shoes profitably as a business, check out the Reseller's Field Guide here.)

We will give an answer to at the end of this article. Although there is a winner in this article, this number one spot is both subjective and subject to change. However, for the following reasons, one of these two is the winner right now.

Let's first dive in to what gives a shoe resale value to answer this question.

There are 3 main factors for shoe resale value:

So let's rank Adidas vs Nike Jordan on these 3 factors.
Nike Jordan
Nike was born in 1964, co created by track athlete Phil Knight and his coach Bill Bowerman out of Oregon State.

It quickly rose to become the authority in athletic footwear for both track athletes, runners, and aerobic exercisers as it passed older competitors like Reebok in market share.

As Nike made a move in to the basketball arena, it was first met with mixed reviews. Nike needed the endorsement of a professional athlete. Tinker Hatfield was recently enlisted as Nike's primary shoe designer. Nike and Tinker went for the biggest partnership possible in the basketball world, which was an agreement with the undisputed reigning king of the court Michael Jordan, but it wouldn't be easy.

Nike had first partnered with Jordan to make the Air Jordan 1, and it remains one of the great Jordan designs with excellent resale value to this day. However, after the Air Jordan 2, it seemed that Jordan was losing interest in the continued partnership with Nike. Nike needed to do something to keep the Jordan brand valuable.

The year was 1985, and Tinker Hatfield and Nike were able to arrange a meeting with Jordan, but the basketball great arrived hours late and it seemed like he was not interested at all in the partnership.

Tinker then unveiled the Air Jordan 3 black cement. Jordan was so impressed with the overall design, with both its luxurious looks and its unprecedented comfort and performance, as well as its bold elephant print accents which became a Jordan signature of many shoes that were valuable on the resale market.

Based on this, Jordan's History is quite strong. It has had resellable shoes for over 30 years and continues to have models every month that have resale value.

The hype for Jordans is real. Ever since Jordans released online in the early 2000s, there has been a large group of people going after Nike Jordans to profit on the resale market, with increasingly sophisticated methods as the years go by.

However, the hype in recent years, especially 2017, has shown to drop drastically as Jordans sat on shelves and historically hyped releases like the Nike Air Jordan 11 which had been releasing with great resale value every December, in 2017 its "Win Like 96" Variation struggled to resell with the hype of past 11's.

The Air Jordan 11 Win Like 96 is just one of my examples of Jordans that did not do well last year.

However, last year was also the debut of the Kaws Jordan 4's which saw resale value in the thousands of dollars, as well as a collaboration with Off-White for a whole slew of Jordans that were worth close to or over $1,000. Nike also has released some of the most hyped sneakers of all time with Kanye West and the Air Yeezys, the Air Mags from Back to the Future, and Drake OVO Jordans, which each have aftermarket values in the thousands of dollars presently or at some point in the recent past.

On the overall hype scale, Nike and its Jordans are still up there, but there are so many models to sort through, it is hard to know which shoes are best to resell or which shoes to avoid as possible flops or financial losses.

There are so many Jordans now, including lifestyle models like the Air Jordan Future and Eclipse which both never have resale value. Jordans are everywhere and are not the least bit scarce as a whole.

However, for rare models like certain Retro Jordans, scarcity seems to be making a come back in the upcoming years.

Jordans are becoming harder to buy in 2018, first told at the end of 2017, and proven by the resale value and difficulty to get of recent releases like the Air Jordan 1 Bred toe. This increase in current scarcity will certainly revitalize Nike Jordan's spot as a great sneaker to resell.
Adidas
The brand with three stripes is actually older than Nike, having started in 1949. Although it had a solid run of releasing athletic shoes, it was more well known in the soccer arena than it was in the basketball court, and there is much more resale value in the latter than in the former. Adidas never did have the longevity or greatness of a partnership like Nike did with Michael "Air" Jordan, but it did have greats like Kareem Abdul Jabbar, for which the three stripes brand had the very first basketball player endorsed sneaker in history with its Adidas Superstars, years before Nike and its Air Jordan. However, these Adidas Superstars were not a unique design as Adidas released many non Jabbar superstars. Surprisingly, the Kareem Abdul Jabbar is known more to depreciate than to have resale value, with pairs sitting as low as $10 on eBay at the time of this writing in March of 2018.

2015 marked the beginning of a renaissance for Adidas with its partnership with Kanye West made official, kicking it off with the Yeezy Boost. Its boost technology spread on to many more valuable pairs of sneakers like the UltraBoost, NMD and Pharrell Human Race, some of which commanded resale values that greatly surpassed that of many Nike Air Jordans.

Adidas surpassed the market share of Nike's Jordan brand for the first time ever in 2017. However, with new scarcity to Jordan models for a revitalized hype and resale value, Adidas will have to fight to maintain its number one spot.

Thanks almost entirely to its partnership with Kanye West, Adidas is reaching a level of hype that a lot of the younger crowd (who don't know the full history of Nike Air Jordans) prefers to Nike and its Jordan brand. Adidas' UltraBoost technology and cozy Primeknit technology has garnered copycats from brands like Skechers and Zara. Copying is a classic form of flattery and also a sign of hype in the shoe resale world.

Hype also centers around celebrity partnerships. Following its marriage with Kanye West, who is the undisputed king with a Midas touch for a shoe company, Adidas is looking to add Drake to its team as soon as this year in 2018, which will make things very interesting and certainly birth some of the hottest and most hyped shoes to date with juicy profit margins.

Interestingly, Yeezy hype is fading. Kanye arguably went too far in his newfound creative freedom and released one too many (or five too many) Yeezy models that saw record lows in resale, with more than one shoe model, including the Yeezy 950 and the Yeezy cleats losing resale value. Familiarity creates boredom: have you ever heard your favorite song too many times and then gotten sick of it? Kanye is dangerously close to doing this with the Yeezy brand and its shoes.

Other Adidas models like the Human Race by Pharrell and new Bape collaborations remain super hyped, as do NMDs and UltraBoost in the fashion world as Adidas continues to innovate and maintain its hype level.

The Adidas Yeezys go from impossible to get to just about impossible to get. Even when Yeezys have low resale value and they are considered "general release" by Yeezy standards, a lot of people left empty handed who wanted a pair. Examples include the recently released Beluga 2.0's and Blue Tints which values dropped to below 100% above retail for the first time ever for Yeezys, which remained scarce despite large release numbers since the number of people trying to get them was so large.

On top of Yeezys being hard to get regardless of how many there are, recent hard to get shoes like the Adidas Dame 4 "Bape" and the Adidas Pharrell HU NMD prove that the Adidas models worth reselling remain scarce and hard to get, making the resale value high.
Conclusion
Which shoe brand is better to resell, Adidas or Nike Jordan?

Although Adidas has been Pepsi in comparison to Nike as Coca Cola, it seems like in 2018 the tables are turning. Nike is putting up a fight by making Jordans rare again, but Adidas definitely has the attention of the younger crowd who makes up a large part of the resale community. Coupled with the supposed upcoming collaboration with Drake and his OVO brand, Adidas is better overall to resell if you were to just focus on one shoe, especially given that Yeezys are an Adidas shoe.

Jordan came in a terribly close second place and collaborations like its "Off-White", KAWS, and of course Supreme, make it hard to overlook. However, as the world changes and Adidas aggressively innovates, and since there had to be just one winner in this match, Adidas will win this one, in an overtime that is arguably still going until the partnership between Drake and Adidas is official.

Of course it's best to sell both of them, and to make tons of money doing it.

For those curious about what it takes to do so, and for the best step by step guide complete with history and info about Sneaker bots, streetwear and more, have a look at the full 5 part field guide available exclusively on this site.

And as a last note, Nike is still winning at a near landslide ratio as a brand in overall popularity, according to worldversus.com :

# data[].attributes.attachment_link.title
Which Is The Best Shoe to Resell: Adidas or Nike Jordan? - Six Figure Sneakerhead

# data[].attributes.attachment_link.description
It's a common question among beginner sneaker resellers who are not sure what brand to sell: What's better to resell, Adidas or Nike Jordan? (if you want to know how to sell both and all brands of shoes profitably as a business, check out the Reseller's Field Guide here.)

# data[].attributes.body
This article explains the market shares of both Nike and Adidas. Showcasing their strategic plans when buying other companies to increase their revenue.

# data[].attributes.attachment_link.readable_text
It's no secret that Nike and adidas aren't the best of friends; with lawsuits, poached superstar endorsements and defecting designers, the Three Stripes has made serious attempts to dethrone its all-conquering arch-rival in the past few years.

While in the fashion world, adidas has enjoyed a healthy resurgence thanks to its designer collaborations, faithful reissues of timeless classics and the headline-grabbing YEEZY Season project, in reality the brand is dwarfed by Nike - which owns a whopping 48% of the USA's footwear market, while adidas's 9% share has declined every year since 2011.

To put the two brands' stories into perspective, we've commissioned a handy set of infographics showing their market capitalizations over the past 15 years. Quick economics 101 - market capitalization is a brand's share price multiplied by the number of shares it has sold, and is used as a proxy for the public opinion of a company's net worth and by the investment community as a way of determining a company's size.

Nike's market cap is illustrated in red, adidas's in blue.
2001 - 2005: Even Stevens

Things were pretty equal between the two sportswear giants in the early '00s. adidas started its hugely popular Y-3 label with Yohji Yamamoto (who originally wanted to work with Nike, FYI) and signed David Beckham up for a lifetime $160m deal, while Nike made some serious purchases - snapping up Hurley, Converse and Starter for an estimated total of $450m.

Behind the scenes, current adidas CEO Herbert Hainer took over in 2001, Michael Jordan finally hung up his sneakers in 2003 and Nike co-founder Phil Knight stepped down from his position as CEO a year later.
2006 - 2010: The Plot Thickens

2010 was, by all accounts, a spectacular year for Nike financially, as revenues reached $19 billion - that means Nike made as much money as the entire nation of Honduras - and its market cap rocketed to $63.45 billion. "We finished strong with a great quarter and accelerating momentum across the business," Mark Parker commented at the time. "Nike is at its best when we focus on our two core values - innovation and inspiration."

The Nike president and CEO elaborated, touching on what would become an insane five years for the Swoosh. "Going forward you can expect to see more game-changing products, more compelling experiences wherever consumers touch our brands, and a laser focus on operational and financial excellence. These are the things that allow us to accelerate first and faster than everybody else."

adidas, meanwhile, finished the decade far, far behind its rival financially.
2011 - 2015: World Domination

Nike's revenues and prestige have rocketed in the past five years. A stock split (a tactic designed to make shares more readily available) saw a brief dip in the Swoosh's market cap in 2012, which hasn't stopped it reaching its present-day peak of over four times the size of adidas. The Three Stripes' recent star signings - James Harden, Kanye West, NIGO and Pharrell Williams - haven't made much difference to its bottom line, although no doubt the German brand is making serious attempts to change that in the future.

Fiscal '14 Nike spent $3.031 billion on "demand creation". That's $8 million per day, $350,000 per hour, $6000 per minute, $100 per second

- Matt Powell (@NPDMattPowell) July 26, 2014

"Nike's growth has come from great products, careful, thoughtful distribution and excellent marketing," footwear expert Matt Powell of industry analysis group NPD told us. "In the sneaker business product always comes first. Great marketing can never lift bad product." While Nike's marketing prowess is renowned - the brand spends $8 million per day on so-called "demand creation" - the fact of the matter is their products are instant hits all over the world.

In the USA - which accounts for 40% of all sportswear sales globally - Nike gear is lapped up on a huge scale, whether it's next-level running gear (where it owns roughly 60% share of the market) or must-have basketball sneakers (a staggering 90%) or high-performance skate shoes (roughly 20%).

"adidas has made a lot of right moves and, if patient, can gain back some of its lost share," Powell summed up for us, adding "but no one is a threat to Nike right now." Both Skechers and Under Armour have made huge gains in recent years - adidas is now the third biggest footwear brand in the States after UA - but none of them can, it seems, realistically topple Nike at the top of the sportswear game.

For more sneaker history, take a look at The Illustrated History of Kanye West's Sneaker Designs.

Infographics: Dan Freebairn

# data[].attributes.attachment_link.title
Nike vs adidas: Who Owns the Market? | Highsnobiety

# data[].attributes.attachment_link.description
It's no secret that Nike and adidas aren't the best of friends; with lawsuits, poached superstar endorsements and defecting designers, the Three Stripes has made serious attempts to dethrone its all-conquering arch-rival in the past few years.

# data[].attributes.body
This video explains how you yourself can resell sneakers there are key things you should know.

# data[].attributes.body
Stocks vs Reselling Sneakers. It's like the stock market but less complicated. Sometimes buying a limited sneaker pays off in the long run.

# data[].attributes.attachment_link.title
How Reselling Sneakers Is Better Than Buying Stocks

# data[].attributes.body
Although the Adidas Yeezy 350 Boost is limited to consumers Adidas has mass produced the Beluga 2.0 to the point more consumers will be wearing the newest Adidas Yeezy.

# data[].attributes.attachment_link.title
IS ADIDAS YEEZY RESELL DEAD? WTF HAPPENED?!

# data[].attributes.body
There are plenty of after market websites to purchase sneakers after the release day. Flight Club is one of the reliable websites but be ready to pay a crazy price for a pair of sneakers.

# data[].attributes.attachment_link.readable_text
Login to your Flight Club account to quickly checkout, track and manage your orders, and more.

Sign In / Register

Login to your Flight Club account to quickly checkout, track and manage your orders, and more.

Sign In / Register

COVID-19: Buyer and Seller Update

Shop Air Jordan 1 Selects

Our History

For over a decade, Flight Club has changed the landscape of sneaker retail. Carrying every brand name on the market, Flight Club has evolved from a one-stop sneaker destination, to a cultural hub for sneaker enthusiasts and novices alike. From Air Jordans to Nike to Adidas and more, we have it all.
Learn More

∏

© 2020 Flight Club New York LLC. All Rights Reserved

# data[].attributes.attachment_link.description
Login to your Flight Club account to quickly checkout, track and manage your orders, and more. Sign In / Register Login to your Flight Club account to quickly checkout, track and manage your orders, and more. Sign In / Register COVID-19: Buyer and Seller Update Shop Air Jordan 1 Selects For over a decade, Flight Club has changed the landscape of sneaker retail.

# data[].attributes.body
You can join your local sneaker group/marketplace to get more information on whats going to be popular among the up incoming releases or resell your own sneakers at your set price.

# data[].attributes.attachment_link.description
Log into Facebook to start sharing and connecting with your friends, family, and people you know.

# data[].attributes.body
StockX is one of the best platforms to sell your sneakers at a fair price. They're the "middleman" that will help you authenticate and set a price for you.