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Senior varsity track girls who like to run for fun and wear nike shoes.
Adv. able to get a new pair of shoes and help them run faster.
Disadv. only for seniors who are in varsity track. The underclassmen might feel left out.

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12th, varsity soccer, who are Chivas fans
adv: who want Chivas jersey, and accessories
Disadv: not all varsity soccer players are Chivas fans

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teachers who like to play video games and have an xbox. adv.they can afford to buy games. disadvantage: they might not have time to play often.

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incoming freshman from B. Garza that are females and are cheerleaders, that like accessories.
adv. they get to look nice during games.
disadv. not all of them are from B. Garza

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JV Dark Basketball players who are Juniors and like Kobe Bryant shoes.
Adv. The Juniors that like the shoes from Kobe Bryant.
Disadv. The Juniors that don't like Kobe Bryant shoes.

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Female seniors in DECA, who enjoy fashion.
Adv. Meets a very specific need
Disadv. Small group targeted

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athletes who play baseball over 14 who like video games
Adv.includes every grade.
Disadv. Not all athletes play video games

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Mass Marketing
Adv. Targets large amount of customers
Disadv. Won't meet everyone's needs

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A

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All soccer players who like soccer teams.
Adv. they are able to get jerseys from their favorite soccer teams.
Disadv. not everyone is able to the jersey they want due to many soccer players.

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Varsity Basketball players who are seniors and like jordan shoes.
Adv. They buy cool jordan basketball shoes to play in
Disadv. After a while the shoes can start messing up , so you'll need to buy new ones.

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Incoming male DECA members that are Seniors and like to be involved
adv. they get to experience DECA and have fun their last year
dis. Most of them have been in DECA before

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2016-2017 #OwnYourFuture DECA Inc. Membership Video

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Senior varsity volleyball girls who like pink Nike shoes.
Adv. The majority of the varsity volleyball team are seniors
Disadv. Not everyone likes pink shoes.

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Teachers who are over 40 and like 70's music.
Adv.  They're old enough to have heard 70's music.
Disadv. Not all people over 40 like or have heard 70's music.

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12th varsity football players who like cars
Adv. meeting need of car accessories
disadv. not many to sell to, money, not all varsity are seniors.