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Based on the film give an example of Whirlpool management of technology & how they were able to gain a competitive advantage

differentiation of product range (different washing machines under different brand names)

increase of productivity (workers work in shifts)

expand to other emerging markets (outside North America)

Based on the film and your knowledge discuss the rivalry

big rivalry between the different companies (big and not many)

Competition is based upon a wide variety of factors: cost, selling price, distribution, performance, innovation, product features, quality and other financial incentives (cooperative advertising, co-marketing funds, sales person incentives, volume rebates, and term)

Companies have to: reduce costs, drive productivity and improve qualtiy + rapidly find new innovations, build/maintain strong brand, broad product distribution, and full service network

rivalry is also intense because of competition for raw materials

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Complementors: businesses that directly sell a product or service that complement the product or service of another company by adding value to mutual customers. For washing machines it can be:
- motor and system inside of washing machine
- products for washing machine (washing powder, fabric softener )

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Large organizations in order to survive in a turbulent environment must constantly innovate its products, processes and services. The realization of innovation must be implemented very organized and with constant monitoring of Management responsible for innovation. He must control the process, evaluates, corrects errors that come in his way. Management must constantly be listening for the impulses of the market, primarily refers to the demand for innovation. All organizations today should strive for an innovative organization that is flexible, creative, offers the possibility of participation in decision making and the ability for individuals to prove themselves in the organization. Each organization in modern conditions, must be a learning organization and continuously, and having specific mechanisms and tools for the application of their knowledge of the business. Companies that do not innovate, rapidly decaying or disappearing from the market. Even small companies have to work very hard to make an effort so as not to be swept away by the big giants. Strategies that will thereby apply depend on the size of the organization, its activities, business objectives, mission, vision. There is a wide range of strategies, but the essence to adapt to current developments in the region, because only companies that succeed in this, they can expect a positive result in the long term.
Suppliers - you need to have your own suppliers. It is called backward vertical integration. like space x they have their own supplier and are the most cost efficient thus the most competitive.

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Group 1 strongly believes that the Whirlpool buyers have very high bargaining power due to the availability of the substitutes and the robustness of the industry in which Whirlpool operates. There are not many ways how washing machine manufacturers can differentiate from competitors and operating a washing machine is very straight-forward which makes switching to another brand easy. The company has to adjust to the needs of its buyers in terms of pricing and quality not to loose the market share and be still competent.

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Nowadays it is hard to find substitutes for washing machines. The only alternative is washing clothes with hands, which no one does and has time for. There are several different types of washing machines, like ecological, energy saving, "green", portable. One alternative is Portable laundry system wash bag:

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New entrants: too competitive industry, saturated market, many big profitable companies, new company -> has to be innovative/sufficient resource/structure, to be electonic company to enter the market
Management of technology: keep high quality, durablility, low cost, innovation, competitive advantage, portfolio management