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The Marlboro Man campaign debuts.

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NBC experiments with a telecast of TV's first baseball game, Princeton vs. Columbia.

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Advertising Age is launched in Chicago.

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Credit: Archive Photos Benjamin Franklin begins publishing the Pennsylvania Gazette in Philadelphia, which includes pages of "new advertisement."

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A group of large agencies forms the Association of New York Agents, predecessor to the American Association of Advertising Agencies

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The first newspaper advertisement, an announcement seeking a buyer for an Oyster Bay, Long Island, estate, is published in the Boston News-Letter.

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1928- Archive PhotosLintas( lever international advertising services) is formed as a house agency for Unilever in England, Holland and Germany.

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1899- J Walter Thompson Co. is the first agency to open an office in the U.K. Campbell Soup Co. makes is first advertising buy.

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1880- Department store founder John Wanamaker is the first retailer to hire a full-time advertising copywriter, John E. Powers.

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1867- New York agency Carlton & Smith begins buying the right to place advertising in religious magazines.

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1843- Volney Palmer opens the first advertising agency in Philadelphia.