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To be successful, it is required that there are lots of choices of shots in order to make the editing process easier. For example, if someone is drinking coffee, think of all the ways that could be filmed, such as a close up, or a long shot behind the bar. With a variety of shows, it will enhance the visual appearance of the trailer, and so film through things like windows and dos, film reflections and mirrors.
For music, it is best to consider the genre of the film so that the music will reflect that. It will give the audience a real feel for the film if it is appropriate.
Fo editing, it is best to lay down the music before you start editing the images as it will help you construct the trailer to the beat and so t will blend better. Then, you have to consider the placement of the inter titles, the voice over, where music dips etc. Pay attention to the length of the trailer.

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You should know the complete story of your film. That way, you can select key scenes, moments and pieces of dialogue to include in the trailer. However, when doing a project you will only have the specific scenes recorded, so it is important to pick the best parts.
The narrative image is also important, such as what is the idea of the film, and what are you trying to get across in your trailer?
Include in the trailer music, or a voiceover, inter titles  or captions.
You will also have to introduce the characters and to make sure they convey to the genre of the story with the highlight moments.

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Trailer is too long
What is included tends to resemble the opening sequence of the film, not a representation of the whore film.

Shots included are too long
Shots have no variety

Trailers lack pace in editing
Sound diagloue is poor
No music
No use of captions or inter titles
No use of voice over to help set the story idea
No clear idea of what the story is about.

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Before looking at creating a trailer, you have to look into genres. Then consider the following points: How long is each trailer?, How many shots are contained in each trailer?, Approximately how long is each shot?, What are the different devices used in the trailer (CGI, Voiceover, Intertitles)?, What information is actually contained in each trailer? Can you predict what will happen in the film?

Lots of short clips form a film, with additional information and sense of the film offered by music, voice and inter titles.

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The film trailer is probably the most cost-effective advertising technique available to the film distributor. Showing in cinemas to a captive audience and on websites and Tv Spots, these can contribute to showing people what they can expect. The trailer works through a combination of moving images, graphics and voiceover to give audiences a sense of the narrative image of the film. It can give audiences a sense of genre, what the story is about, who is in the film and when it opens. The trailer is a powerful medium which reaches committed cinema goers and persuades them to return to the cinema experience.

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When thinking about the Unique Selling Points of the film, a distributor will also be considering who the target audience of the film will be. The target audience is the group of people who will most likely go and see the film.
Defining the target audience would require the distributor to decide on were and how to market the campaign: Where to advertise and promote the film, how to reach  that defined target audience, etc..
It is important not to lose sight of the target audience, and the distributor will always try and attract as wide a range of people as possible.

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A film distributor has to decide what sets their film apart from all the other films that are released, they look for a films unique selling point. In deciding what the USP of the film is, they will need to look firstly at how the storyline differs from other films, and what key elects of the story are. After this, they will look at their film and think who is the star? Are there any special effects? Who is the director? After all of this, the distributor will then decide which elects of the film to stress in the marketing campaign as that is what will help potential audiences come to an understanding of what they are getting out of the film.

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A trailer is to make people want to see a film. What is does is present the narrative image of the film, along with posters ad other marketing materials it offers a promise of what the film will be delivering to the audiences. if the audience are going to enjoy a film, then it will need to offer something new, but at the same time it will build on the knowledge and experience of other films. It will use our awareness of genre, of certain stars and what they promise, and of particular brands. Most importantly, the trailer will create a number of enigmas which can only be solved by seeing the film, such as who certain characters are, why does certain things happen, and what will happen next.