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Women showed significantly lower values than men for height, weight, upper arm circumference and fat-free mass and higher values for triceps, subscapular and suprailiac skinfolds and body fat (Silva and Padez, 2008)

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On norms and bodies: findings from field research on cosmetic surgery in Rio de Janeiro, Brazil

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On norms and bodies: findings from field research on cosmetic surgery in Rio de Janeiro, Brazil

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Brazil has the second highest rate of cosmetic surgery worldwide, provided in a large number of public and private clinics and hospitals (Andrade, 2010)
When asked about their motivations and expectations of the surgery, the majority of the women said they wanted to be “normal”.

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In Brazil, plumpness is no longer pleasing - Health & Science - International Herald Tribune

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In Brazil, plumpness is no longer pleasing - Health & Science - International Herald Tribune

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Brazil may well be the most body-conscious society in the world, but that body has always been Brazil's confident own — not a North American or European one.

For women in Brazil, that has meant having a little more flesh, distributed differently to emphasise the bottom over the top, the contours of a guitar rather than an hourglass, and most certainly not a twig.

The country however is abandoning its traditional belief that "plumpness is a sign of beauty and thinness is to be dreaded." The contradictory result, is that "today it's the rich in Brazil who are thin and the poor who are fat."

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Bodily identity and biotypology in Brazil

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Bodily identity and biotypology in Brazil

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Several doctors and social scientists in Brazil enthusiastically adhere to biotypological frameworks and employed Italian categories and practices of bodily normalization in the Brazilian population

There was no single Brazilian body type; rather, Brazil was a country composed of various shapes and sizes, scientists concluded.

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Brazilian Women's Magazines - Rocha and Frid 2018. 

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Brazilian Women's Magazines - Rocha and Frid 2018. 

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Reflects certain particularities of a country that has warm weather all year round - focus upon the  idea that the body is always on show.
Magazines reproduce a kind of body cult in Brazil that is connected to tradition, tropical climate, urban conditions and cultural values.

Magazines presents an actress, top model, or celebrity wearing bathing suits and exhibiting a sexy, enthusiastic, and powerful attitude. Pictures of these women usually depict the body from the thighs up and focus on their flat abdomens and slim waists.