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1. Strategies used by the organization

1. 10 year vision

2. 5 year mission

3. 3 year objectives

4. 1 year tactics

5. strategy

6. methods

7. foundation

2. Identify the strategies for each level organizational

1. Corporate / Strategic Level - approach plan, develop/deploy process for new hotel, incorporate changing customer/market requirements

2. Tactical / Managerial Level - Human Resource Department and marketing department

3. Operational Level - Give training and hire employee that meet their requirements
- Ritz-Carlton   wants   to   keep   the   culture   alive   by   recruiting   individual   that   fit   with
organization. Therefore, the recruitment take a lot of time and process to selected its own
employees. The goal of the selection process is to identify and hire individuals with the
knowledge, skills, and abilities to perform successfully. The final decision to the selection
is influence by how well candidates will fit into Ritz-Carlton and identifies people whose values consistent with a good portion of the organization.

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Ritz-Carlton Hotel is an American lavish inn with branches in more than 30 countries. It is well respected because of its top-notch administrations and current rooms.

Ritz Carlton, a company with over 40,000 employees, was established in August 1983 by Herve Humler, Colgate Holmes, William B. Johnson, Joe Freni and their headquarters are at Chevy Chase.

Within two years, the brand had opened five hotels, including The Ritz-Carlton, Buckhead, The Ritz-Carlton, Atlanta, The Ritz-Carlton, Laguna Niguel and The Ritz-Carlton, Naples.

This rapid expansion continued, and by the close of 1992, The Ritz-Carlton had expanded to 23 exceptional luxury hotels, earning its first Malcolm Baldrige National Quality Award. The following year, they opened their first hotel in Asia, The Ritz-Carlton, Hong Kong.

In 1998, the success of The Ritz-Carlton Hotel Company had attracted the attention of the hospitality industry, and the brand was purchased by Marriott International. Since this purchase, The Ritz-Carlton has continued to grow, providing exceptional service and genuine care to their guests across the globe.

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1. The threat of entry/ new entrant
- Hotel and resort business is quite lucrative and the likelihood of other organizations (new entrants) entering into the industry fundamentally poses a threat to the Ritz-Carlton hotel.

- New entrants into the hotel industry affect Ritz-Carlton hotel’s ability to expand its market share. New entrants bring additional service capacity and customers may be attracted to them, therefore, reducing the returns and revenue of the Ritz-Carlton hotel
-There is low danger of brand-new entrants to Ritz Carlton Hotels as it has quite large network of circulation worldwide dominating with well-reputed image.

2. The power of buyers.
- When new entrants are participating in an industry, customers have options between new hotels and existing ones; thereby reducing the profit margin of the existing hotel.
-  buyer power affects the Ritz-Carlton hotel because a new entrant provides customers with alternatives. When buyers are few and more hotels are available, Ritz-Carlton would be forced to reduce its price to attract and retain customers. This also reduces the profit margin and retard the growth of the organization and as well affects the new entrants.

3. The power of suppliers
- When new entrants participate in the hotel industry, the supplier could increase the prices of products and has more options to take its products to other hotels at a higher price, therefore, posing a threat to the Ritz-Carlton competitive environment.
- New entrants competing in the industry, the supplier could increase the price of its products knowing well that the industry is saturated and firms are competing with each other

4. The threat of substitutes.
- Substitutes are a threat to the Ritz-Carlton hotel because new entrants that can offer almost the same service have the propensity to attract customers and eventually reduce Ritz-Carlton profit margin.

5. Competitive rivalry.
- New entrants, when they begin to cause lower growth and reduce customers coming to the Ritz-Carlton hotel, then, indicate a sign of a formidable competitive rivalry among them.

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MISSION
To provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambiance

VISION
To inspire life’s most meaningful journeys

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We believe that our success as a global hospitality company is grounded in our purpose, values, and conduct demonstrated each day through our world-class service, ethical business practices, commitment to our employees, support for our communities, and our culture. We demonstrate our purpose, values and principles of responsible business through policies on employment, human rights, environment, supply chain, and in the conduct we uphold and expect of others.

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Political Factors:

Political Governance System – The country has a stable political system based on the information provided in the Ritz-Carlton Hotel Co. case study. Gentlemen Ladies can make strategies based on a stable political environment.

Size of Government Budgets – both Local Governments and National Government – The government at both the national level and local levels are running deficit budgets which are boosting growth in the short term but may lead to an increase in inflation over the medium term. The bond rating of the national government is investment grade.

Economic Factors:

Government Spending – As mentioned in the political factors, the government of the country is running a deficit budget. The implication for Gentlemen Ladies is that it can boost sales of its product in the short run but also expose Gentlemen Ladies to medium-term forex and currency depreciation risks.

GDP Trend & Rate of Economic Growth – The higher GDP growth rate signals growing demand in the economy. Gentlemen Ladies can leverage this trend by expanding its product range and targeting new customers. One way to start is by closely mapping the changes in – consumer buying behavior and emerging value propositions.

Social Factors:

Attitude towards Authority – Various cultures in different parts of the world have different attitude towards authority. Generally, Asia authority is respected while in Western culture it is something to rebel against. Carefully analyze the attitude towards authority before launching a marketing campaign for its products and services.

Societal Norms and Hierarchy – Sort of hierarchy and norms that are acceptable in society also influence the types and level of consumption in a society. In highly hierarchical societies the power of decision-making often reside at the top

Technological Factors:

Acceptance of Mobile Payments and Fintech Services – One of the areas of the worlds are lacking behind China is Mobile Payments. In this modern era, this technology described as what are preferred choice of mobile payments in local economy and chose the business model based on it.

Technology Disruption – If the country is the hub of technology companies then there is a high chance of technology disruption among various industries. Probabilities to assess whether it can live with the fast pace of technology disruption in its industry.