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"Not only is Prime Hydration WWE’s first-ever hydration partner, but it will be the first partner to ever appear on the center of the WWE ring.

While the length and financial terms of the deal were not disclosed, it is said to be the largest sponsorship deal in WWE history."

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Logan Paul's Prime Hydration becomes the first-ever Official Hydration Drink Partner of the WWE.
WWE

Love him or hate him, social-media-influencer-turned-WWE-superstar Logan Paul is taking sports entertainment by storm.

Leveraging his athleticism as much as his massive global social media following, Paul continues to blaze new trails in WWE from viral moments at WrestleMania and other premium live events (PLEs) to his current reign as United States champion.

Paul adds another feather in his cap today as WWE, part of TKO Group Holdings, and Paul and KSI's beverage brand Prime struck a global partnership that makes Prime Hydration the exclusive Official Hydration Drink Partner of the WWE.

Not only is Prime Hydration WWE's first-ever hydration partner, but it will be the first partner to ever appear on the center of the WWE ring.

While the length and financial terms of the deal were not disclosed, it is said to be the largest sponsorship deal in WWE history.

"What Logan and his team have built in a short time is phenomenal and we're excited to help showcase Prime Hydration across our biggest events," WWE chief content officer Paul "Triple H" Levesque said in a release.

Logan Paul's Prime Hydration is the first brand partner to have its logo featured on a WWE mat.
WWE

As part of the deal, Prime Hydration will receive unprecedented exposure and integration within key WWE assets, highlighted by never-before-seen center mat branding at PLEs such as WrestleMania and Money in the Bank as well as key brand placement at events including WrestleMania XL and Survivor Series, match sponsorships, activations at live events, social support from WWE superstars across retail and digital activations, and more.

Additionally, Prime Hydration becomes the first official partner to activate across both TKO companies after striking an exclusive global partnership with UFC in January 2023 making Prime Hydration the Official Hydration Drink of UFC and Official Partner of the UFC Performance Institute.

"Combining two of my greatest achievements into one knockout partnership is a dream come true," Paul said. "We've worked incredibly hard at Prime to build a brand that disrupts the beverage industry and it's time to join forces with the global leader in sports entertainment."

WWE has a history of showcasing its versatility with brand partner integrations, whether it's The New Day wearing Gears of War-inspired gear at Survivor Series in 2020, Rey Mysterio's Victoria Beer-themed mask at the 2021 Royal Rumble, Dolph Ziggler dressed as Colonel Sanders as part of a KFC integration in 2016 or the Mountain Dew Pitch Black Match at the 2023 Royal Rumble.

Set to further innovate with Prime as its first-ever center mat branding, WWE is actively in market to potentially sell space on the corners and other areas of the mat/ring.

Launched in 2022, Prime surpassed $1.2 billion in annual sales in 2023. The brand, which offers a hydrating sports drink as well as a caffeinated energy drink, boasts a sponsorship portfolio including the Los Angeles Dodgers, Arsenal FC, Bayern Munich and FC Barcelona. Prime's roster of athlete ambassadors includes Erling Haaland, Patrick Mahomes, Alisha Lehmann, Auston Matthews and Israel Adesanya.

While the brand has seen unprecedented growth, Prime Energy came under fire in July as Senate Majority Leader Chuck Schumer urged the Food and Drug Administration to investigate the product containing an "eye-popping" amount of caffeine that seems to target kids in its marketing on social media.

Paul defended the product containing 200 mg of caffeine in November, telling ABC News that "90% of my audience is above the age of 18 (and) 93% of Prime's audience is above the age of 18, according to Instagram's analytics."

"Caffeine consumption isn't recommended for kids or anyone under the age of 18. That's an industry standard thing, not a Prime-specific one," Paul said. "People need to be smart about what they're putting in their bodies."

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Logan Paul's Prime Strikes Largest Sponsorship Deal In WWE History

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U.S. Champion Logan Paul and co-founder KSI's popular sports drink will become the first partner to ever appear on the center of the WWE ring.

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Logan Paul's Prime Hydration is the first brand partner to have its logo featured on a WWE mat

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Streamer IShowSpeed appears on WWE in Prime outfit, dropkicked by popular wrestler Randy Orton

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Why did IShowSpeed come on WWE WrestleMania? Prime collaboration explored

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Darren Watkins Jr, better known as IShowSpeed, recently made headlines after appearing on WWE WrestleMania today (April 7, 2024).

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strong YouTube and social media presence

have previously engaged in a really popular boxing match.

both athletes

considering how athletes' product promotion appears to younger children- enforces ideas of success, masculinity, health, popularity

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Sponsorships/brand deals with other athletes

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Sponsorships/brand deals with other athletes

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helped spread the product

targeted audience: male, young, inspired by athletes

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Prime is associated with a number of significant sporting teams including Arsenal, the LA Lakers, FC Barcelona as well as sporting institutions such as WWE and UFC. This association with legitimate sporting teams and codes further influences Prime's core audience, young boys, who are likely to be existing fans of these sports

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Also appear in Can form alongside Bottle form

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Footage of children running and diving to get the drink

39 million subscribers between them on their main channels.

YouTube sense of community. Feeling like KSI and Logan are their friends, recommending a drink to them

Inviting other YouTube creators to sample the drink to their audience, including people with mass audiences such as Mr Beast

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Prime: a YouTuber expert explains how Logan Paul and KSI’s drink became so popular

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The Youtube stars have created something of a commercial blueprint by harnessing the platform’s algorithms to maximise Prime’s exposure.

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Different available flavours and colours

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Different available flavours and colours

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big letters- attract attention

word 'prime' has positive connotations of superiority and 'winning'

makes the product more appealing

almost gives the impression that they are 'collectible' and that each one is unique

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All press is good press!

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'Overhear: The product is bought NOT through paid media channels like IG (post an ad, watch it run) but rather through some means of hearing about the product, either virally or digitally. Kids who bought Prime Hydration heard about it on social channels, saw their friends drink it at school – or even watched a Logan Paul influencer-laden video.'

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The Beginning: Everyone Loves a Good Treasure Hunt

Picture this: it's just over a year ago, in the more innocent time before the global war of January 2022. Winter has set in, middle school-aged kids running feverishly through the aisle of your local grocery store, shouting to each other while filming their scavenger hunt. "Did you find it? Did you find it?"

What could they possibly be looking for, you're wondering. And what's gotten them as excited as a five-year-old in a candy store? It's clear they couldn't find what they were looking for.

"Surely this must be the new Pokemon Go," you and I'm sure millions of others witnessing these mad dashes across the country think to themselves.

Soon enough, these kids are turning to the internet, day traders of a product you've never heard of - a product so scarce it can't be found except on the pixeled pages of eBay or StockX. It's going for hundreds or thousands of dollars - each new flavor rarer than the last.

It turns out the founders of this viral sensation - the infamous dead-again-born-again Phoenix of YouTube Logan Paul, and controversial at times rapper-slash-boxer-slash-influencer KSI - knew something about marketing that even seasoned MBAs from Wharton forget: scarcity drives demand. And in this case, scarcity drives a brand to be a household name.

What those kids were scouring was soon to become a fixture in every convenience store across America in the span of a year. That product is Prime Hydration.

The Viral Looking Glass of YouTube Influencers

As marketing strategies go in the age of No Secrets and the fear of risk-taking, Prime Hydration stands out. Not insomuch as it relied on traditional over-the-top shock elements of social media channels (think Psy) - or even a viral cause-based campaign (like Bono's One or Kony 2012). But because its founders tapped into their growing fan base by playing to what makes YouTube work so well: intrigue and gaming. Logan Paul is in the larger shadow of mega-giants like MrBeast - but they bore witness to what made the MrBeast franchise work, drawing in viewers to participate in gamification by rewarding subscribers.

When the drink launched, it had minimal distribution. KSI & Logan Paul had an idea: make their audience (a legion of loyal social media followers) participants in the branding. They would demand it across the retail landscape, scour stores, and put it on sites like eBay. As Marketing 101 will tell you, scarcity also drives up value. And any teenage boy in possession of a Prime Hydration was instantly elevated into the cool stratosphere. Like mindlessly chugging FIJI Water in 2010, the PRIME hydration bottle became a status symbol.

The Means of Distribution

Influencers are not an entirely modern concept, but their presence and scale are unique to our digital age. But social media influencers are not all made alike - and both Paul and KSI stand out in a few key areas; here are marketing strategy examples:

Paul routinely crafted and created video content that kept his viewers coming back weekly (or monthly), depending on the schedule. Actors and actresses with brands typically rely on studios to get their name out to the public; an actor with a CPG company must still be in film or TV to get a recurring audience. But these eventually (or inevitably) are on a schedule. What's a marketer's dream? Constant, sustained advertising. What did Paul and KSI have for Prime Hydration? Essentially their very own TV station - their YouTube Channels - capable of sustaining marketing pushes. Their ability to market their product wasn't hampered by a TV show or film's schedule; they could market it as often as they wanted. And they did just that to the combined 40 million plus subscribers. And every video gets a scale of 2M+ views. Not bad.

Most brands and influencers shy away from controversy like it's 2020 COVID. Paul and KSI, however, understand that infamy breeds interest which breeds traffic which in turn can bring in sales. As a marketing strategy, controversy can and is harnessed by the pair who make good use of the algorithm. Like Paul taking swings at his opponents, they beat up the algorithm in their favor, utilizing clickable headlines and beefing with other equally famous YouTubers to add subscribers, which in turn allows them another chance to market the product.

A Product-Market (and Influencer) Fit

Many celebrity brands attempt to foster a phony or inauthentic connection to the celebrity and the brand (think: Britney Spears and a cajun restaurant - yes, this is real). But Paul and KSI went straight for the jugular with their brand - an energy drink with a high level of caffeine, targeted straight to the buyers of these drinks: young men. What was better? Both men were essentially believable buyers of the product - athletes who would ostensibly need a dose of caffeine to keep going, whether in the ring or in the editing room. A marketing strategy example of a product-market fit made in heaven.

Let's Talk Revenue

If any marketer or business out there is still wondering, "Does influencer marketing really work?" Well, Logan Paul and KSI have 250 million answers for you - in dollars, that is. In fiscal year 2022, the pair's Prime hydration drove an estimated $250 million in retail sales, with a $100 million in gross. As it stands now, the company, with its five flavors including tropical punch, orange mango, and strawberry watermelon, now competes with the likes of Gatorade and Powerade in a multi-billion dollar market, taking market share away from up-and-comers and nearly eradicating the competition.

Why this Works: The Growth Loop Word of Mouth

Logan Paul and KSI might be modern-day influencers, but their method is as old as time. Back before the days of metadata, cell phones, and digital currency, there was a little thing called word of mouth. Word of mouth is the reason why we have Tupperware, why we have Jack Daniels - decades and century-old brands that relied on the "trust your neighbor" approach to products.

We can think of this in three simple phases: overhear, buy & try, evangelize

In the case of Prime Hydration, we see word of mouth (or digital word of mouth) resonate with more speed than COVID at a super-spreader event. Don't believe me? Here's the at-home rapid test:

1. Overhear: The product is bought NOT through paid media channels like IG (post an ad, watch it run) but rather through some means of hearing about the product, either virally or digitally. Kids who bought Prime Hydration heard about it on social channels, saw their friends drink it at school - or even watched a Logan Paul influencer-laden video. "I must have this product that I've heard so much about, and it verily must be the bee's knees" (how I imagine a 12-year-old thinks). Which leads to:

2. Buy & Try: Well, this is a no-brainer - all that chatter leads to (a parent's) hard-earned dollars being shelled out to buy this magnificent new wonder juice. And - because they are so hyped already - they try Prime Hydration. It's an instant validator. The consumption of such beverages elevates the drinker to soaring heights (in many cases, literally due to the caffeine). All of this can't go to waste, which leads us to:

3. Evangelize: The new consumer becomes the connoisseur, and any good connoisseur is an evangelist. Soon enough, the kids are shouting on the digital rooftops (which means TikTok videos, IG posts, and other assorted digital posts). They are spreading the Prime Hydration gospel to the next consumer, which leads us back to the cycle of (1) above.

What makes this loop work? It's elementary, really - it's how societies and empires formed (and really, doesn't Logan Paul have a mini-empire?) The association with a group or product brings validation to the user, setting them apart but with a communal belonging, widening the audience and, thereby, the purchaser. Make no mistake, though - purchase is indeed the end game. It just comes about with much more fervent fervor and ardent support than an ad click.

Where Do We Go Now?

As the great Axl Rose asked, "where do we go now?" so, too, do Logan Paul and KSI ask where do they take their brand. It's now larger than they are, in many respects - a brand that has outgrown the already monolithic personalities of their creators. And really, isn't that what all creators would like - to see their creations outlive them?

Paul and KSI created Prime Hydration utilizing the power of their name IDs and their genius around social engagement to hype and get their product into the hands of millions - but what comes next is more difficult - and telling about its longevity.

Already the brand is under legal scrutiny for its caffeine content - which is claimed by the litigants to have the equivalent of five servings of coffee in one can. And that this product is marketed explicitly to children.

Such is the price to pay for a hundred-million-dollar success. Paul and KSI have established their abilities as marketers and businessmen, but the next step is to, in year 2, take the product from fad to staple. How? Well, marvelous readers: that's a blog for another time...

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Prime Drink Marketing Strategy: A Prime Example of Viral Growth

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Dive into Prime Hydration's marketing success, driven by influencers Logan Paul and KSI, and learn how they achieved $250M in sales.

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PRIME Hydration is coming to Switzerland later this year - Conaxess Trade

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'moral panic'

parents worrying about the product because the influencers promoting them have been associated with problematic videos.

parents worrying about the caffeine content

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All press is good press, once again

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Schools across the country are banning students from bringing a super-caffeinated energy drink to school, after a campaign by social media influencers KSI and Logan Paul created a frenzy around the beverage.

Students have been told not to bring Prime energy drinks to school

A can of Prime contains almost twice the legal amount of caffeine permitted in beverages in Australia

A dietician says children are vulnerable to the physiological and cognitive effects of highly caffeinated drinks

Prime energy drinks - founded by the influencers in January last year - contain almost double the legal limit of caffeine per 100ml, and are not available in stores in Australia.

However, they can be bought on resale websites and it is believed students are gaining access to them online.

The drink is so popular stock has reportedly run out in the UK and the US, due to the immense following of influencers Logan Paul and KSI, who have 40 million YouTube subscribers between them.

Several schools in Queensland and Western Australia have already issued warnings to parents and banned the drinks following health industry advice that they contain dangerous levels of caffeine for children.

Among the schools enforcing the bans are Swanbourne and Mount Hawthorn primary schools in Perth, Maryborough State High School in Queensland, and Miami State School on the Gold Coast.

In a social media post on Monday, Miami State School principal Jemille Malouf told parents Prime energy drinks were not to be brought to school as they posed a health risk to students.

She said the ban was issued after some students were seen with the drinks on school grounds.

"This is a new elite athlete drink that is in high demand," Ms Malouf said.

"It clearly states on the packaging that these drinks are 'not suitable for children under 15 years of age'."

Drinks 'addictive' and 'dangerous'

Professor Ben Desbrow, a sports dietician at Griffith University, believes schools that ban the drinks are doing their duty in protecting young people from "the addictive substance".

He said the consumption of highly caffeinated drinks had a range of physiological and cognitive effects including insomnia, increased breathing and heart rate, and restlessness.

"In this case, giving a dose of caffeine to young children who've got ... developing cognitive function is not a wise idea," he said.

The Food Standards Australia New Zealand (FSANZ) code limits the maximum amount of caffeine allowed in a drink to 32mg per 100ml.

A can of Prime contains double the legal limit - about 56mg per 100ml.

The hype around the drink has created frenzied scenes among teenagers at some Woolworths stores, where a caffeine-free "hydration" sports version of Prime is available for purchase.

But it, too, contains a disclaimer on the label that states it is not suitable for children under the age of 15, pregnant or breastfeeding women, and should only be used under medical or dietetic supervision.

A Woolworths spokesperson told the ABC the retailer would not be giving a statement in relation to stocking the Prime sports drink, as other energy drinks and sports supplement products that they sell also have similar warnings on their labels.

Some retailers and consumers are taking advantage of the scarcity and hype by selling the drinks at a higher price.

One 500ml bottle, which retails for $4.50 in some stores, is listed on eBay for about $20. Students are also reportedly selling the drinks to their peers in the school playground.

Influencers create frenzy

The frenzy over the drinks is largely due to the popularity of Logan Paul and KSI, who were greeted by a massive crowd of young fans hoping to catch a glimpse of them during a visit to Sydney last month.

The drink bans, which have also been enforced by many schools around the world, has angered the YouTube stars.

KSI announced on social media that he would send "a truckload of Prime" to the schools "to counter this blatant wrongdoing".

'No-one policing this'

Miami State School parent Ben Langridge said he allowed his son to buy the sports drink but got a shock when he read the packaging.

He said he couldn't believe retailers were selling the sports drinks to young children given its warning label.

"So many kids go to the service station or the IGA, Woolworths, Coles, and they're just buying these energy drinks over the counter," he said.

"That's the biggest problem as a parent. There's no-one policing that."

He said schools should be educating students about its harmful effects to deter them from purchasing the drinks before and after school.

"I don't know if there's that much happening, but at least protecting it and then confiscating it is a good step."

All energy drinks prohibited in some schools

Some schools across Queensland already have blanket bans in place on energy drinks.

Maryborough State High School principal Simon Done said their ban extends to sports drinks.

"The policy that's in place at Maryborough State High School as well as a number of other schools is that your energy drinks and sports drinks just aren't permitted," Mr Done said.

The school recently sent a reminder to parents about their stance on the banned substance, informing them of the "potentially dangerous new trend".

Mr Done said the harmful effects of the drinks, particularly on children, were worrying.

"We had a student who had just the sports drink, not the energy drink, and this is a child who's quite shy, retiring and quiet normally, and it was like someone had shaken him up and made him fizzy," he said.

"He was physiologically different looking - that's coming out anecdotally from one of my staff in the school."

He urged parents to monitor what their children were consuming.

"I would be strongly recommending having a good look at the labels on some of these things and really educate yourself about what your kids are putting into their body," he said.

Calls for more schools to ban Prime

Professor Desbrow hopes more schools will ban the drink.

"The people behind it have absolutely no interest in the health and wellbeing of the people who consume the product," he said.

"They're just there to make as much money as they can, as quickly as possible."

A Queensland education department spokesperson said schools play an important role in helping students develop healthy lifestyle habits and that they respond to "emerging local community matters".

"This may include communicating with parents about healthy drink choices or imposing a ban if required," the spokesperson said.

"Parents with specific concerns about the type of drinks being brought to their child's school are encouraged to raise this directly with the school principal."

The Prime drink company has been contacted for comment.

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Influencers Logan Paul and KSI pushing 'dangerous' energy drink that's banned in schools

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Schools across the country are banning students from bringing a super-caffeinated energy drink to school, after a campaign by social media influencers KSI and Logan Paul created a frenzy around the beverage.

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Due to its popularity, especially when it was first released, scarcity was a major feature of the product, increasing its value

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Connected to the image of a male adolescent 

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Connected to the image of a male adolescent 

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memes began aligning the product with a particular demographic- young, adolescent boys.

this strengthened the product's relationship to that group's social identity

perhaps this put pressure on other children to purchase the drinks to align to that image

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Fear of missing out

Curiosity

Drip-fed the supply to ensure interest remained and a bigger demand was created.

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Prime Hydration is a sports energy drink that is a "naturally flavoured" beverage containing 10% coconut water, antioxidants and electrolytes. It was created by YouTube sensations Logan Paul & KSI, who have successfully sent their products viral. Between the two influencers, they have 70 million YouTube subscribers combined and the official prime account has 1.2 million which gives them a huge audience of potential customers itching to get their hands on a bottle.

Prime Hydration was originally sold through Asda; however, Prime is now exclusive to Aldi and some Spar branches. Shoppers are queuing from 6 am for hours to get their hands on the drink with Aldi having restrictions on how many bottles each customer can buy.
Why has it gone Viral?
Prime is a perfect example of how marketing and creativity can work. However, it doesn't happen overnight the duo has been building their digital brands for over 10+ years. The use a mixture of the marketing mix to effectively target their target audience. Some of their methods to generate a demand are:
The Use of their Social Media Audience
Instead of a product and brand attaching itself to influencers, Prime Hydration has done the opposite, the YouTube duo grew their audience across multiple channels meaning the product had an already existing customer base ready and waiting. The duo cleverly used their own social media channels to create a real buzz around the drink with one social media post generating 1.1 million likes.

The Prime duo understood their audience and used them as their target audience (under 25 or even 16) to generate massive demand. Even in their product packaging, you can see they are targeting the younger audience with their bright use of colours. The use of vibrant colours develops a club-like feel for the brand, as kids and teens are swapping flavours so they can try them all. Dr Ceyda Paydas Turan states younger consumers prefer limited products because it makes them feel "special" and further adds to the YouTubers fans having a strong sense of community.
Fear of Missing Out
As the YouTube duo has such a large following and only sells to Aldi, they can drip-feed their supply to keep demand high. KSI & Logan Paul have expertly built up the hype, which leaves fans intrigued and creates a bigger demand.

User-generated content has also helped increase the demand for the hydration drink as social media has been rife with shoppers fighting over the water and one specific video has resulted in over nine million views on TikTok.

Many experts in marketing believe the social media founders have deliberately restricted their supply to create and continue the buzz. However, KSI has denied this in podcasts and on Twitter.

As demand grew, cunning retailers (like Wakey Wines) took advantage of the limited access and spiked prices which helped fuel the hype of Prime.

Due to the target audience being so impressionable with their friends, the fear of missing out on the big trend has supported the ever-growing hype.
Use of Sponsorships
Around six months ago, Prime Hydration partnered with Arsenal FC which will help the brand massively for its credibility out with its key target audience as it'll now be identified as a genuine hydration product and not just an influencer project. This is a smart move for both parties - it provides "clout" for Arsenal as they are associated with two of the biggest creators and it provides Prime Hydration with another cult following with Arsenal's loyal supporters. Another clever part of the sponsorship that builds a cult community is Arsenal supporters will be able to purchase Prime at home games which give them exclusivity and builds a relationship with the brand.

Late last week, the Prime duo announced they are now proud sponsors of the UFC, which is a completely different demographic from Gen Z. Prime are now the official "Global Sports Drinks of the UFC" which will feature new octagon branding which will allow Prime to reach 900 million households across 175 countries. This will give Prime the opportunity to tap into the UFCs loyal followers and increase their brand awareness.

You can read the UFC's official statement here
Marketing Stunts & Product Placement
Although we haven't seen many reviews on the taste of the product, the YouTube duo has perfectly used their status to promote the brand and keep the hype fire burning. A year ago, shortly after their USA launch, Logan Paul appeared on WWE walking out into the ring with a bottle of Prime which was instantly picked up on social media. The stunt reportedly resulted in 740 searches of "Prime Logan Paul" per hour, #LoganPaul trending on Twitter and over 1.3 million people seeing his entrance into WWE. This is a genius move from Paul as the wrestling fanbase would align with Primes.

Another genius marketing move by the pair was when the duo created content going " undercover " in Walmart to try to generate interest from the general public. The YouTube video showcased the personality of the duo and generated mass interest with over 9.1 million views.

It's been even rumoured that Prime will have a Superbowl ad. This is massive for the brand as ad spots for the Superbowl are usually dominated by huge conglomerates and Statista averaged the cost of a 30-second ad costing $6.5 million which shows the brand wants to continue to grow.
What's next for Prime?
With Prime now selling successfully in the States & the UK, you can predict it'll be another big year for the brand. It would make sense for the duo to open the brand up to another larger market, however, whether it's a drip-selling method or a supply struggle you can see Prime maximising their already existing markets before opening to other countries. In 2022, Prime sold more than 110 million and generated nearly $200 million in the US market alone, you can presume they'll easily break into the top 5 largest sports drinks and double their sales.

It will be interesting to see what the brand does next; with their large loyal followers of KSI & Paul the brand doesn't look like going anywhere. We believe they'll continue to drip-feed the market and introduce a wider range of products whilst using their YouTube channels to do outlandish marketing activity that involves the duo.

The Prime drink shows marketing teams the importance of social media presence and influence on the younger demographics. However, do you think this is a one off brand due to the fame of the two creators or do you think other YouTube sensations could recreate this sales phenomenon? Let us know your thoughts!

The Zen Agency are specialists in all things digital, whether it be website and app development or digital design. We can help with creating digital marketing strategy, content creation, social media marketing, PPC, SEO and videography.

Are you looking for advice on all things digital marketing? Call us today at 0141 229 1333 or fill out our quick enquiry form on our website and a member of the team will be in touch to discuss your marketing needs.

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Prime Hydration is a social media phenomenon with the younger generation and doesn't seem to be slowing down, but what can businesses learn from the YouTube duo?

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product differentiation (sugar free, vegan)

Influencer marketing

Free samples at select locations

Affordable pricing

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5 marketing lessons from launch of Prime Energy Drink - Issuu

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Having taken the world by storm, Prime Energy Drink is finally coming to South Africa and will be available at Checkers and Checkers Hyper stores. The brand provides several marketing lessons, including:

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Trend inspires others to make content around the product for publicity, in a sense giving free promotion???

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Added collector aspect etc