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We discuss about company profile for Netflix

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Nama Syarikat / Name of Company

Netflix, Inc.

Latar Belakang Syarikat / Company Background

Netflix ditubuhkan pada tahun 1997 oleh Reed Hastings dan Marc Randolph di Scotts Valley, California. Pada mulanya, Netflix merupakan sebuah syarikat perkhidmatan penyewaan DVD melalui pos. Pada tahun 2007, Netflix melancarkan perkhidmatan penstriman video yang membolehkan pelanggan menonton pelbagai jenis filem dan rancangan TV secara dalam talian. Kini, Netflix adalah perkhidmatan penstriman terbesar di dunia dengan lebih daripada 230 juta pelanggan global, menawarkan kandungan dalam pelbagai bahasa dan genre.

Produk atau Servis yang Ditawarkan / Product or Service

Netflix menawarkan perkhidmatan penstriman video atas permintaan. Pengguna boleh menonton filem, rancangan TV, dokumentari, dan kandungan asli Netflix di pelbagai peranti yang disokong. Netflix juga menghasilkan kandungan asalnya, seperti siri TV, filem, dan dokumentari yang dikenali sebagai "Netflix Originals."

Misi Korporat / Corporate Mission

Misi Netflix adalah untuk memberikan hiburan yang terbaik kepada pengguna global melalui inovasi dan teknologi yang membolehkan akses yang mudah kepada kandungan yang berkualiti tinggi.

Visi Korporat / Corporate Vision

Visi Netflix adalah untuk menjadi pemimpin global dalam penstriman hiburan dan untuk terus mengembangkan perpustakaan kandungan yang inovatif, menarik, dan berkualiti tinggi untuk semua penonton di seluruh dunia.

Logo & Warna Korporat / Corporate Logo & Colors

Logo Netflix berbentuk perkataan "Netflix" dengan warna merah terang. Warna korporat utama mereka ialah merah dan hitam, mencerminkan kesederhanaan, kuasa, dan kesan visual yang kuat.

Falsafah dan Budaya Korporat / The Company Philosophy

Falsafah Netflix didasarkan pada prinsip kebebasan dan tanggungjawab. Syarikat percaya dalam memberikan kebebasan kepada pekerjanya untuk membuat keputusan yang besar, diiringi dengan tanggungjawab untuk mencapai hasil yang berkualiti. Budaya kerja Netflix menekankan pada inovasi, keterbukaan, dan keberanian dalam mencuba perkara baharu.

Ahli-Ahli Lembaga Pengarah dan Jemaah Pengurusan / Board of Directors and Management

Ahli lembaga pengarah Netflix termasuk individu berpengalaman dalam industri hiburan dan teknologi. CEO sekarang ialah Reed Hastings, yang juga pengasas bersama Netflix. Ted Sarandos adalah Co-CEO dan Chief Content Officer, yang bertanggungjawab dalam pengurusan kandungan.

Struktur Korporat Menurut Subsidiari & Segmen Perniagaan / Company Structure / Organization Chart

Netflix beroperasi dengan model perniagaan berasaskan langganan. Syarikat ini mempunyai segmen perniagaan yang fokus kepada pengeluaran kandungan (Netflix Originals), pengedaran kandungan, serta penyelidikan dan pembangunan teknologi penstriman. Mereka juga mempunyai beberapa subsidiari dan cawangan di pelbagai negara untuk mengurus operasi tempatan.

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Discussion for chapter 2

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Internal Due Date (Full Report) - 8/11/2024

Internal Due Date (Presentation) - 15/11/2024

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1.0 PROFIL SYARIKAT/ COMPANY PROFILE – Any (1) Board Listed Company

• Nama syarikat / Name of your company

• Latar Belakang Syarikat / Company Backgrounds [Zira]

• Produk atau servis yang ditawarkan / Your product or service [Zira]

• Misi Korporat / Corporate Mission [Lai]

• Visi Korporat / Vision [Lai]

• Logo & Warna Korporat / Corporates Logo & color [Danish]

• Falsafah dan Budaya Korporat / The company Philosophy [Danish]

• Ahli-Ahli Lembaga Pengarah dan Jemaah Pengurusan / Boards of Director and management [Khadijah]

• Struktur Korporat menurut subsidiari & segmen perniagaan / Company Structure / Organization chart [Khadijah]

2.0 ANALISIS DALAMAN/ INTERNAL ANALYSIS [Danish]

Identification of Strengths and Weaknesses from all functions in the organization including Vision & Mission, structure, culture, policy & ethics.

• List 10 Strengths of your organization with the explanation.

• List 10 Weaknesses of your organization with the explanation.

• Develop IFE with explanation.

3.0 ANALISIS LUARAN/ EXTERNAL ANALYSIS [Lai]

Identification of Opportunities and Threats from PESTEL Analysis and Porter’s 5 Forces:

• List 10 Opportunities of your organization with the explanation.

• List 10 Threats of your organization with the explanation.

• Develop EFE with explanation.

• Develop a Competitive Profile Matrix (CPM) with the explanation.

4.0 ANALISIS & PEMBANGUNAN STRATEGI / Strategy Analysis & Development [Zira]

• SWOT Matrix

- Recommend suitable strategies for your company with justification.

• SPACE Matrix

- Recommend suitable strategies for your company with justification.

• QSPM Matrix

- Select the best & suitable strategies for your company with justification.

5.0 PENILAIAN STRATEGI / Strategy Evaluation &Monitoring [Khadijah]

• Strategy – Evaluation Framework & Balanced Scorecard.

6.0 PENUTUP / KESIMPULAN/ Conclusion [Khadijah]

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Taking Care of Yourself

Benefits at Netflix exist to support the needs of our employees during moments that matter by offering benefits that enhance productivity through the lens of inclusion, so our employees can focus on entertaining the world.

1. Parental Leave: We recognize that one of the most special events in an individual's life is the birth or adoption of a child. Our parental leave policy is: "take care of your baby and yourself." New parents generally take 4 - 8 months.

2. Time Away: Our vacation policy is "take vacation" and we actually do. Frankly, we intermix work and personal time quite a bit. Time away works differently at Netflix. We don't have a prescribed 9-to-5 workday, so we don't have prescribed time off policies for salaried employees, either. We don't set a holiday and vacation schedule, so you can observe what's important to you-including when your mind and body need a break. We believe in working smarter, not harder.

3. Family Forming & Reproductive Support: Netflix offers a global family forming benefit to support employees during your fertility, surrogacy, or adoption journey. This benefit is available to employees and their spouse/domestic partner, regardless of marital status, gender, or sexual orientation. Globally, we cover costs for family forming services, including travel for these services, through Carrot .

4. Mental Health: At Netflix, we know you want to produce work you are proud of. In order to perform your best, you have to feel your best. Mental health is important to your overall health which is why Netflix offers various programs to support you and your dependents. Globally, we provide access to mindfulness and meditation as well as free counseling and coaching sessions.

5. Health Benefits: Medical benefits work differently based on the country you live in. So you may have medical coverage offered through Netflix only, a supplemental plan through Netflix that compliments your local insurance scheme, or you may have a monthly allowance to purchase benefits on your own. No matter what the case is, we make sure that you're covered.

Finances

Living our culture of freedom and responsibility, we don't want to make the decisions for you around your finances. See below for our philosophies on stock options, compensation, and charitable giving.

1. Stock Option Program: Each employee chooses each year how much of their compensation they want in salary versus stock options. You can choose all cash, all options, or whatever combination suits you. You choose how much risk and upside (down) you want. These 10-year stock options are fully-vested and you keep them even if you leave Netflix.

2. Personal Top of Market: To help us attract and retain stunning colleagues, we pay employees at the top of their personal market. We do not think of these as "raises" and there is no raise pool to divide up. The market for talent is what it is and is not defined by set bands and grades. If your market adjusts, we do not have to wait for an annual compensation event to make changes. We hope through this compensation approach, we can dismantle pay disparities across gender and race.

3. Employee Giving Program: At Netflix, you have the ability to impact the world through the work you do, revolutizing internet entertainment and sharing great storytelling globally. We realize you may also want to make an impact in a more personal way by giving to charitable organizations you care about. We want to do our part to support you and the organizations important to you through match contributions up to $20,000.

Convenience to Do Your Best Work

Living our culture of freedom and responsibility, we treat you like an adult and trust you. Everyone has the ability to make an impact, a seat at the table, and is expected to contribute, create, and share. See below on our philosophies around allowing you to do your best work possible and not being held down by unnecessary process.

1. Expenses and Work-Related Travel: Our policy for travel, entertainment, gifts, and other expenses is 5 words long: "act in Netflix's best interest." We do not have a set travel policy at Netflix. Using our guiding principles of context, not control - you can use judgement to make decisions that are effective to the business and set you up for success. If in doubt, seek to understand.

2. Work, Not Drive: When it comes to your work schedule, commuting doesn't always sync up and rush hour can be stressful. Work, not drive partners with a rideshare service that provides you the flexibility and focus on work while you commute.

3. Relocation Benefits: We are not bound by policies and restrictions of where great talent is located. When Netflix moves you for your new role, from one city, country, to another, we have a Talent Mobility team dedicated to supporting you and your family. We understand that relocating can be multi-faceted and that there is a lot to consider. Our goal is to remove distractions by providing inclusive, fair, and meaningful benefits, which allow our stunning colleagues to settle quickly and focus on their role at Netflix.

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Benefits at Netflix exist to support the needs of our employees during moments that matter by offering benefits that enhance productivity through the lens of inclusion , so our employees can focus on entertaining the world. 1. Parental Leave: We recognize that one of the most special events in an individual's life is the birth or adoption of a child.

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What do you do when you're happy or even stressed? Watch TV, surf the internet, play basketball, workout, or simply binge-watch Netflix? For many of us, Netflix is an easy, convenient way to relax our tired brain before we can start afresh. While too much screen time can be harmful to your eyes and health in general, a little (especially on weekends) doesn't hurt. ​​

An online entertainment service started by two business associates Marc Bernays Randolph and Wilmot Reed Hastings Jr. in 1997, Netflix quickly became one of the easiest and most popular platforms to watch some of your favorite shows. While many factors contribute to the brand's success, such as no ads, great user experience, and customization (via the Netflix recommendation engine), there's nothing as gripping and intuitive as the Netflix logo.

An eclectic mix of text and visual elements, the Netflix logo perfectly represents the company's objective to become the world's #1 video streaming service. It's all over the brand's official website, on all their original series, and in your screen's corner when you open the app. Strategically placed across all the marketing channels and touchpoints, the iconic logo design is forever etched in our heads. While the original Netflix logo was nowhere close to the current one, the company's design team only got better with time.

The Beginning and Growth of Netflix

Netflix had its beginning in 2008, and there were only 30 employees and under a thousand DVDs available then. Nevertheless, their luck clicked and the company was quickly on its way to success. It has also gained its foothold in the film and television production industry since 2013. Presently, it has a team of over 3,500 people.

Taking things further, Netflix received almost 20 million additional viewers in the very first month of quarantining! This whopping figure stands testimony to the enormous effect that globalization can have on the entertainment industry, motivating them to explore previously inaccessible areas. Now, let's take a detailed look at how the iconic Netflix gained its fame.
1997 - 2000
Featuring a dark, basic ringlet of celluloid film with some bluish shades, the original Netflix logo was seemingly dull and unassuming. It featured the name of the company "Netflix", with the ringlet separating the wordmark into two halves - Net and flix. While this split catered for better memorizing of the brand name, the celluloid film made it obvious that the company works with media content. The original Netflix logo design was an artifact of its time, carrying the typical "90s" flavor with its gradient movie reel.
2000 - 2001
The first logo design lasted for only one year until a new version was launched in 2000. This time, It was a solid black elliptical emblem, extended horizontally and surrounded by two thick yellow brackets. The wordmark in the lowercase featured thin white lines in a contemporary square sans-serif font. The most interesting feature about this typeface is the dot in the letter "I", which is a yellow square with curved angles resembling a television screen. The block-like font reminds us of old movie theatre marquis, reinforcing the idea of bringing the cinema experience to your home and mailbox.
2001 - 2014
This logo was introduced only three years after the launch of Netflix, which featured the brand name in a sans-serif font on a red backdrop. The word "Netflix" is slightly arched and the designers borrowed this idea from the classic CinemaScope. The font style appears to be "Graphique", with a thick black shadow on the right side of the letters that give them a 3D effect. Thanks to such a striking color contrast, the wordmark easily stands out against the red background. This logo design was used until 2014 when Netflix decided to bring another change.
2014 - Present

The present Netflix logo was introduced in 2014 and the company also launched a new website during this time. A New York-based design firm, named Gretel, was hired to create a new brand identity. This time, the main visual theme for their logo was a stack. Supposedly, it conveys two messages that are crucial and relevant to the Netflix brand: a huge catalog and personalized selections.

Although the new wordmark in the logo looks quite similar to the previous version, it uses a modern font minus the drop shadowing. The letters turned bolder and the color palette was also changed, although red has remained as the most dominant color. The only difference is that it has graduated from the backdrop into the letters.

While the red color takes us back to the armchair upholstery in traditional movies, the noble letter fading reminds us of a dark movie hall and prepares us to watch a show or film. The NetFlix logo uses a combination of red and white colors, both of which have their significance. Red signifies power, passion, and energy, whereas white stands for perfection and completion.

Overall, the Netflix logo is an apt example of a well-designed logo that's versatile, timeless, and stands out amongst competitors. The brand's key objective is to produce quality online streaming content on a wide range of topics and video-on-demand for their customers. The logo perfectly conveys this message using unique design features that are detailed yet easy to decipher.

The Netflix Icon

Over the last couple of years, both the logo and the icon have become the most identifiable visual elements of Netflix. The primary logo design on a black background uses the arc of a vintage CinemaScope to create a premium cinematic feel for the audience.

The icon, on the other hand, drops the wordmark for the initial N to establish a connection and suggest an infinite stream of stories to their subscribers. Thanks to social media and the increasing popularity of streaming videos, Netflix decided to come up with a sleek and simple version of their logo that looks equally impressive on every device.

Simple yet striking, the icon instantly catches the audience's attention. The dual-tone color palette helps to give it a unique dimension that distinguishes it from the N within the regular Netflix logo. Much like the arc, the primary black background emulates a premium cinematic experience. This icon is particularly meant for use in Netflix mobile applications, social networks, official website, and are rarely seen in teasers and print materials.

Netflix Logo Font

The current logo features a customized Graphique font, which was created by combining two fonts - Gotham Bold and Gotham Book. It was originally fabricated by Hermann Eidenbenz in 1945, which was then digitized and expanded by Ralph M. Unger.

Netflix Logo Color

The popular streaming media company used the red and white combination as a standard for its logo. While red symbolizes passion and positive energy, white was possibly used as a neutral background to highlight the wordmark. Or, it could also symbolize perfection and infinity.

Both the letter "N" in the icon and the word "Netflix" in the actual logo share the same palette. Most of the inscriptions are made in the typical shade of Netflix Red. However, if they are used as a watermark, white is acceptable in place of red. Although the preferred logo background is black, other options are available: for instance, white and light, non-contrasting shades. The typical red and black palette emphasizes the cinematic flavor of the premium class.

The Greek philosopher, Heraclitus, had rightly said that change is the only constant in life. To stay relevant and popular, one needs to adapt to the changes in their surroundings. And Netflix is a master of this adaptation - first with its brand name that changed from Kibble to Netflix, and secondly, with its video streaming services and logo design.

Netflix is considered as one of the prime instances of corporate innovation and branding. It will be quite exciting to witness how they continue to bring big changes and challenges to their brand identity in the following years.

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How the Netflix Logo Made a Mark in the Entertainment Industry

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An apt example of corporate rebranding, the Netflix logo has come a long way since 1997. Here's how the emblem evolved from a movie reel to a smart wordmark.

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MUHAMMAD AMIRUL DANISH BIN NORHISHAM (288858)

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NUR KHADIJAH BINTI JAMIR (287866)

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LAI SI ZHAN (287706)

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Slide Presentation for SWOT Analysis

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PRESENTATION SWOT STRATEGIC MANAGEMENT GROUP 6