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Ahli Kumpulan

1) Ahmad Amzar Syahmie bin Azwa

(287196)

2) Chong Li Xuan (287217)

3) Nurain binti Abdul Hadi (287248)

4) Nur Aina binti Mohamad Bukhari (287423)

5) Nur Atikah binti Mohd Ariffin (287664)

6) Shangary A/P S.Krishnan (292032)

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1. Already done listing 10 opportunities and Threats of Mr DIY

2. Develope EFE and write it on document, with explanation and slide presentation.

3. Develope CPM and write it on document, but need to alter some part.

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1. doesn't have a lot of article of any previous research on this company.

2. well known company in Malaysia so it's easy to find resources.

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-I've listed down 10 strengths and weaknesses of MR DIY with explanations in a document

-I have also prepared the slide presentations for strengths and weaknesses

4.0 Strategy Analysis and Development

- I have completed a SPACE MATRIX with explanations in a document

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Complete developed the IFE Matrix that included 10 Strengths and 10 Weaknesses of Mr DIY.

Had done the slides for IFE Matrix but still have to make some corrections in the document.

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i have done the part of introduction to company profile

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Will conclude everything once every part is finished.

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SWOT MATRIX: I need to wait part 2.0 internal analysis and 3.0 external analysis before starting do it.

I also searching any article or website related with MR. DIY

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MR DIY (offer simpler business models and accessible public data)

1. Company Profile ( aina)

2. Internal Analysis (chong)(shangary)

3. External Analysis (Amzar)

4. Strategy Analysis & Development (ain)(shangary)

5.Strategy Evaluation & Monitoring ( tykah )

6. Conclusion (chong)

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Board of Directors and Key Management Team

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Board of Directors and Key Management Team

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1.I have list down the point of strategy evaluation.

2.I have look of the article in the internet

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Company Background

Mr DIY (M) Berhad is well known DIY and home improvement store business retail chain based in Malaysia. The business was founded in 2005 and started the single store at Jalan TunkuAbdul Rahman, Kuala Lumpur.

Mission and Vision

Corporate Mision

It is have some of the mission which is

a) To create a globally recognised retail brand.

b) To offer a diverse retail experience catering to different customer segments.

c) To maintain a wide variety of good quality, value for money items; thereby holding true to our motto of "ALWAYS LOW PRICES".

Corporate Vision

To be the most valued retailer

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Company Philosophy

MR. D.I.Y. is committed to providing customers with affordable, high-quality products that prioritise ease of use and accessibility. The core principles of the company's philosophy are as follows:

1) Affordability

Because of MR. D.I.Y is committed to affordability, company work hard to maintain cheap pricing without reducing the quality of the product. Through bulk product purchasing and efficient cost management, company are able to transfer saving to their customer. This emphasis encourage a wider range of people to participate in do it yourself projects, democritising home renovation. Regular discounts and promotion are a common part of the price strategy, which helps customer complete projects within their budgets.

2) Community Engagement

Mr D.I.Y is dedication to social responsibility can be observed in its participation in community activities. The company is involved in environmental sustainability initiatives, support charitable organisation, and take parts in local event frequently. Consumers value brands that give back to the community and support local development, thus this relationship with the community promotes consumers loyalty and helps build a strong brand image.

3) Convenience and accessibility

The goal of MR. D.I.Y. is to make home, hardware, and DIY product shopping easy and available to anyone. The business aims to provide customers with an uninterrupted online and offline shopping experience, and its extensive network of outlets is located in useful locations.

4) Customer empowerment

MR DIY strongly encourages a do-it-yourself culture by offering tools, advice and motivation to encourage consumers to take on tasks on their own. Workshops, guides, and interesting content. It is like a blog and how to do videos that help to explain a do-it-yourself project and inspire creativity. Through providing clients with the information and resources, MR DIY cultivates a feeling of accomplishment and self-reliance, hence enhancing the enjoyment of home renovation.

5) Quality product

Although MR DIY places an extreme value on price, they also give quality first priority by selecting their product line. They frequently work with trustworthy suppliers and carry out quality inspection to guarantee dependability and durability. Customers may feel secure knowing that they are getting high-quality, long-lasting items because to this dedication, which foster trust with them.