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Title:

Discover Your Ideal Summer Style with InStyle and Pull&Bear!"

Theme: OOTD with audience participation.

Concept:

Look & Feel:

Bright, vibrant, and trendy, the outfits will be showcased with outdoor shots in a stylish city setting. Each outfit will be styled according to different themes, such as beach day, city stroll, and night out, to highlight a variety of summer looks. Engaging transitions will emphasize this diversity, and styling tips will be provided to make the presentation both useful and aspirational.

Engagement Prompt:

Encourage viewers to comment on their favorite outfits, to vote on which styles they would like to see in upcoming shoots, or to tag a friend to increase shares and visibility.

Video Format:

Create a “Summer Sample Haul & Style Reveal” video to showcase Pull&Bear's latest collection with an engaging and fun vibe. The video should feature multiple outfits, quick scene changes, and upbeat music to immediately capture attention. Start with an introduction that highlights the exclusive nature of this haul, referencing the unique Pull&Bear summer samples to intrigue viewers.

Budget Breakdown:

Content Creation ($150)

Boosted Post on YouTube & Instagram ($200)

Influencer Collaboration ($150)

#SummerOOTD

#InStyleSummerVibes

#PullandBearSummer

#HotWeatherFits

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Concept: "Summer Vibes OOTD - Pull&Bear Bikini Style"

Video Format:

- Title: "OOTD: Beach-Ready Bikini Look by Pull&Bear 🌊 Summer 2023 Edition"

- Style: Vibrant, fresh, and sun-soaked, capturing the essence of a perfect beach day.

- Duration: 2-3 minutes for a quick, visually appealing showcase.

- Goal: Emphasize the bikini’s design, versatility, and pairing with light summer layers, while inviting viewers to interact by sharing their favorite beach look ideas.

Look and Feel:

- Setting: Beachside or poolside setting with a tropical, summery vibe, capturing bright natural light to highlight the bikini’s colors and details.

- Tone: Fun and confident, showcasing Vivaan enjoying a day by the water, exuding warmth and positivity.

- Visuals: Close-ups of bikini details, soft motion shots, and some slow pans of the beach or pool background to set the scene.

Video Outline:

1. Introduction:

- Vivaan greets viewers and introduces the Pull&Bear bikini as the “perfect summer staple.”

- Mentions why she chose this specific style and color, and shares a quick tip on finding the right bikini fit.

2. Full Look Showcase:

- Shows the bikini paired with light beachwear accessories, such as a sheer cover-up or sunhat, giving viewers ideas on how to style it.

- Quick 360° view to show how the bikini fits and moves, appealing to those looking for a stylish yet functional swimwear option.

3. Highlighting Details:

- Close-up shots of bikini fabric, patterns, and unique details (such as a ring or tie details).

- Vivaan briefly discusses how to style the bikini for a beach day versus a poolside gathering, adding versatility tips.

4. Engagement Prompt:

- Invites viewers to share their must-have summer beach accessory in the comments.

- Encourages likes, comments, and shares for a chance to win a small Pull&Bear gift card (optional, if within budget).

Budget Breakdown ($500):

- Location Setup (if required): $100 for a beach or poolside area, potentially with small decor items to enhance the scene.

- Props/Accessories (sunhat, beach towel, cover-up): $100 to give styling options for versatility.

- Music Licensing: $50 for an upbeat, beach-themed tune to complement the summer vibe.

- Promotion on Instagram and YouTube: $250 to reach a wider, fashion-forward audience.

Why This Concept?

- Seasonal Appeal: Showcasing a bikini as the OOTD is perfect for the summer season, drawing viewers’ attention with a trendy beach look.

- High Engagement Potential: Bikinis and swimwear posts tend to perform well in summer, and the added accessories give styling ideas, encouraging shares and comments.

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Video Idea: GRWM with Pull&Bear Summer 2023 Collection

1. Concept: Vivaan takes viewers through a “Get Ready With Me” experience, showcasing various looks using Pull&Bear’s summer samples. The video will be filmed in a chic studio setup with summery, vibrant colors that align with the collection’s aesthetic.

2. Structure:

• Intro: Quick, snappy introduction with trendy background music.

• Outfit Trials: Focus on different outfits styled for various summer occasions (brunch, beach day, evening outing).

• Audience Engagement: Polls in the video, asking viewers to comment on their favorite looks.

• CTA: “Like, comment, and subscribe” with a teaser of future fashion releases.

Look & Feel:

The video should be bright, playful, and filled with energy. Use soft, natural lighting and colorful props to enhance the summer vibe.

With a $500 budget, invest in a mix of:

• Studio rental (or enhanced lighting for in-office filming).

• Props and decorations to set a summery scene.

• Paid YouTube ad boosts to maximize reach and engagement.

-Kerala Boys