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Lets you explore issues fully

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Small & may not be representative of all users

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realistic experiences

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people may lie

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more ideas being shared with multiple people

Advantage

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people can put random answers

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Wide range of opinions

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wide range of opinions

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Gain more info about certain individuals

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You will know whether people are doing something you don't want to do

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people may not understand the questions

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they are not legally required to attend.

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more perspectives

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Good for finding faults in your system

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Learn more about the individual in person

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It's set up in a professional way

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schedule conflicts

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if anything bad were to be found it could be abused before its fixed

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You might not like being observed

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allows information from multiple people / sees how different people respond

Advantage

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People may take the mick

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Attending is not a legal obligation.

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Some may feel anxious in person causing them to give off the wrong impression

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People with disabilities or problems with motor skills may struggle with using things

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Hands on testing can provide lots of useful feedback

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could cause an argument from opposing views

Disadvantage

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Ideas will be shared between groups

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More ideas can be shared around the group to think of a more better idea/solution

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give you feedback on their opinions or experiences with software and hardware

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chance it can be useful towards the casue

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chance it can be useful towards the casue

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allows user feedback and monitoring of problems

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some people could lie or over exaggerate

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people could make it completely to their standards and disregard others

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Others would feel under pressure being observed causing them to mess up unintentionally

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Stakeholders want money. If they pretend to be users and get picked for this test, they could negatively influence the project to generate the maximum amount of money. They could lie about users supporting a large amount of subscription models and advertisements because they find it "fun" to be distracted. This could lead to the final product being unusable by the end users.