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1. KEY ACTIVITES

These are the core operations required to run the business:

Sourcing and preparing ingredients: Acquiring and prepping items like shredded beef/chicken and popia skin.

Rolling and tying Popia Simpul: Manually wrapping each popia to form the iconic knot shape.

Frying and quality control: Cooking the popia until crispy and ensuring consistent quality.

Packaging and labeling: Placing the finished product into containers, sealing, and labeling them.

Marketing and content creation: Developing engaging posts, videos, and ads for social media.

Handling customer orders and deliveries: Coordinating order processing, confirmations, and ensuring timely delivery.

2. KEY PARTNERS

External parties who contribute to the business's success:

Ingredient suppliers: Provide essential items like spring roll wrappers and meats.

Packaging suppliers: Provide jars, ziplock bags, labels and plastic bags.

Delivery partners: Courier services that handle distribution to customers.

3. KEY RESOURCES

Assets essential for business operation:

Kitchen space and equipment: Cooking area, fryers, utensils.

Skilled labor/family help: People who roll, fry, and pack the snacks.

Packaging tools and materials: Sealing machines, containers.

Social media accounts and website: Online platforms for marketing and sales.

Inventory of raw materials: Stock of ingredients and packaging items.

4. VALUE PROPOSITIONS

What makes this product unique and valuable to customers:

Homemade, crispy, and flavorful Popia Simpul Kasih.

Premium quality ingredients: Fresh, hygienic preparation.

Attractive, festive packaging: Great for gifting or festive sales.

Customizable flavors: Options like original or spicy.

Bulk orders for events or resellers: Accommodating large purchases.

Ready-to-eat, long shelf-life: Convenient snack with extended usability.

5. CUSTOMER RELATIONSHIPS

How the business engages and maintains relationships with customers:

Personalized customer service: Responding to DMs, thank-you notes.

After-sales follow-up: Asking for feedback (“How did you like the taste?”).

6. CHANNELS

How the product reaches customers:

Social media (Instagram): For brand awareness and engagement.

WhatsApp Business/Telegram: For direct communication and order tracking.

Local markets/pop-up stalls: Face-to-face selling at events or bazaars.

Cash on Delivery (COD): Convenient payment option.

7. CUSTOMER SEGMENTS

Target audiences for the product:

Busy working adults: Looking for quick, tasty snacks.

Students: Affordable, shareable treats.

Parents: Buying for family or events.

Gifting market: Especially during festivals like Hari Raya.

B2B clients: Snack retailers and cafes who resell the product.

Online snack enthusiasts: Social media-driven buyers.

8. COST STRUCTURE

Main expenses involved in running the business:

Raw materials: Ingredients like popia skin and shredded chicken.

Labor: Rolling, tying, frying the popia.

Packaging: Jars, ziplock bags, labels and plastic bags.

Marketing: Budget for ads, content, etc.

Delivery charges: Courier service fees.

Utilities: Electricity and gas costs during cooking.

9. REVENUE STREAM

How the business earns income:

Direct sales: Individual jars or packets sold to end customers.

Bulk orders: For weddings, corporate gifts, and events.

Subscription/snack boxes: Regular delivery options.

B2B sales: Selling in bulk to cafes or resellers.

Festive promo sets: Themed packaging for Hari Raya, birthdays, etc.

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Product name: Popia Simpul Kasih

Category: Traditional Food

Description: Rolled popia skin with chicken floss core and fried in hot oil until the skin turns slightly brown so that the skin becomes crispier when eaten.

Key features: 1. Homemade and Halal 2. Crispy and fresh 3. Long lasting

Price: Rm5 per pack

Availability: In stock and per order

Service: COD and pickup

Description: Delivery the package after the buyer makes payment or the customer comes to our place to pick up the package themselves

Key benefit: 1. No service charge 2. Easy 3. Save time

Pricing Model: Cost plus

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Simpul Kasih was founded as part of the MPU 3222 - Foundation of Entrepreneurship Inculturation course, which is intended to provide students with practical entrepreneurial skills through hands-on experience. Our company selected to sell crispy popia stuffed with spicy chicken floss, a snack known for its distinct combination of crunch and flavor.

A substantial portion of crispy spring rolls with a robust, spicy chicken floss filling are provided by each 100-gram container of Simpul Kasih popia. In order to draw clients and promote trial, we initially offered the product at an introductory price of RM4 per pack. We then changed the pricing to RM5 per pack due to strong demand and favorable consumer response, which better reflects the worth of our products, work, and effort while still being within our target market's means.

Our team talks revealed a huge demand among students for accessible, tasty, and economical snacks, which inspired the creation of Simpul Kasih. We sought a product that could be produced in large quantities, was easy to handle, and had a memorable taste. The term "Simpul Kasih," which means "knot of love," represents the attention and heart we put into each roll, tying every piece with love and intention.

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Group Name : ENGAGE AND EARN

Business : Popia Simpul Kasih

GROUP MEMBERS

1.Name: Nurul Haizatul Husna Binti Hosin

Matric: 102063

Age : 22 y/o

Role : Team Leader, Process & Packaging

2. Name: Azza Naziffa Binti Saree

Matric: 102284

Age : 22 y/o

Role : Promoting, Process & Packaging

3. Name: Jesseca Anak Juwes

Matric: 99107

Age: 22 y/o

Role: Process and Packaging

4. Name: Cornelly Fayne Anak Sebi

Matric: 98573

Age: 22 y/o

Role: Process and Packaging

5. Name: Hazel Wynnie Anak Julian

Matric: 99107

Age: 22 y/o

Role: Financial , Process & Packaging

6. Name: Nurul Syahirah Binti Abdul Ranni

Matric: 102078

Age: 22 y/o

Role: Promoting

7. Name: Clesstess Anak Emba

Matric: 98552

Age: 22 y/o

Role: Promoting

8. Name: Marylyn Anak Maurice

Matric: 101834

Age: 22 y/o

Role: Promoting

9. Name: Nur Iedayu Zulaikha Binti Roslimi

Matric: 100392

Age: 22 y/o

Role: Promoting

10. Name: Sabrina May Anak Ricky Antau

Matric: 100914

Age: 22 y/o

Role: Marketing (Instagram) & Promoting

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Running the Popia Simpul Kasih business has given me a valuable experience, especially in the snack food industry.Popia serunding is a classic snack prepared of popia wrappers filled with serunding. Our company sells it for a reasonable RM5 per pack. Our primary target market, which consists of UNIMAS students and the local population, can readily acquire and afford our goods thanks to this pricing plan.

I discovered how crucial it is to comprehend client wants and how to properly market a product during this company journey. Because Instagram and WhatsApp are popular among students, we decided to use them as our primary marketing channels. This strategy worked well since a large number of our consumers found us through word-of-mouth referrals and social media.

Moreover, I acquired practical expertise in inventory control, food quality maintenance, and professional customer service. We have been inspired to maintain enhancing our goods and services by the encouragement of both alumni and non-academics.

Overall, this experience has helped me develop my communication skills, self-confidence, and entrepreneurial spirit in addition to exposing me to the real-world components of managing a business. I hope Popia Simpul Kasih keeps expanding and gains recognition as a snack brand outside of the academic setting.

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Instagram and WhatsApp are platforms used to promote products sold by the Engage and Earn group. These online marketing activities are the main source for our group to obtain bookings. There are several teachers from SMK Asajaya and SMK Pesantren Abdul Taib Mahmud who have placed orders for our product, which is popia simpul. In addition, residents in Lorong Desa Permai, Samarahan have also placed orders for both batches. The rest of the orders we received are from Unimas students from various faculties.

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Business Name: Popia Simpul Kasih

Industry : Snack Food

We sell a snack food which is popia serunding. These popia are made using popia wrappers and serunding as the filling. For the first batch, we sold our popia only Rm4 then for then second batch we sold it only RM5. We made a profit of RM446 with a capital of RM288.10, making our products student-friendly. Our business has been supported by student UNIMAS and people outside of university. We use Instagram and Whatsapp to promote our product.

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POPIA SIMPUL KASIH