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Fine Persian and Oriental Rugs and Carpets | Essie Carpets Est.1766 Mayfair London

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Fine Persian and Oriental Rugs and Carpets | Essie Carpets Est.1766 Mayfair London

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Discover the World’s Largest and Finest Collection of Persian Rugs. Leading Luxury Handmade Persian Rugs and Carpets For Over 250 Years. Mayfair, London.

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Essie Sakhai is one of world’s foremost rug experts, collectors and dealers. Born in Iran to a family of Persian carpet and art connoisseurs dating back nine generations to 1766, it was perhaps inevitable that Essie would become a top expert on Persian and Oriental rugs and carpets, gaining much of his great knowledge from his father Benayahoo Sakhai. Almost 40 years ago, Essie established his own showrooms in London’s Mayfair and has since compiled one of the world’s most comprehensive and unique collections of fine handmade Persian rugs and Oriental carpets.

As a true enthusiast Essie hopes to share his passion and expertise through extensive lectures, interviews and books (The Fabric of Life, The Story of Carpets and The Buyers’ Guide) as well as advising museums, royal families, institutions and private collectors on the ancient Persian art form.

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For my evolving furniture scheme, I opted to source furniture designs from various online platforms and download them as blocks from branded websites. I then meticulously arranged them within my layout, taking into account both the spacing between each piece and ensuring ample room for wheelchair accessibility. I focused on creating a cozy atmosphere conducive to relaxation. As my café primarily serves beverages, with only a limited selection of snacks and pastries available for those interested, I allocated only a few tables for such purposes, emphasizing a menu centered around drinks.

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Your Site: Apple Birmingham Flagship Store. 

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Your Site: Apple Birmingham Flagship Store. 

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This is the site for both ARC4024 and ARC4025

Address:

128 New St, Birmingham B2 4JH

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Find local businesses, view maps and get driving directions in Google Maps.

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Collage of my brand flagship store aesthetic and vibe

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Module Project Briefs - ARC4025 Design Devices

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Module Project Briefs - ARC4025 Design Devices

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Reflect on the modules you have completed.

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Module Project Briefs - ARC4024 Transforming Spaces 1

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Module Project Briefs - ARC4024 Transforming Spaces 1

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Week 1: Brand analysis and early sketches

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Week 1: Brand analysis and early sketches

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Local case study of listed buildings in my neighborhood 

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Local case study of listed buildings in my neighborhood 

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Opened by King Charles III,  the exhibition of Persian carpets by Essie Sakhai brings together some of the rarest antique Persian rugs and Oriental carpets through the spectacular interiors of the museum. Essie Sakhai, on behalf of the Sakhai Family Collection, has continued to loan several fine rugs for ongoing display at the museum following the attraction of the exhibition.

https://www.panoramea.co.uk/leightonhousemuseum/

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Essie Carpets supplies fine handmade Persian rugs and carpets to Gucci showrooms worldwide.

Over the past half decade major fashion houses have been moving back to using Persian rug designs in their clothing; in the form of lavishing their catwalk or retail flooring with Persian rugs and incorporating Oriental carpets into the designs of their clothes. Gucci stands as one of many examples. Persian rugs are certainly “in fashion”.

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Design elements from carpet bazaar that i want to use

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Design elements from carpet bazaar that i want to use

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Kaveh Dadgar (@kaveh__dadgar) • Instagram photos and videos

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Artist that im inspired by
This artist combined persian architecture with modern interior design and rendered with help of AI

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Kaveh Dadgar (@kaveh__dadgar) • Instagram photos and videos

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42K Followers, 910 Following, 67 Posts - See Instagram photos and videos from Kaveh Dadgar (@kaveh__dadgar)

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This my initial design of my brand flagship store based on the chosen building inspired by old rug bazaar in Tehran,Iran 

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This my initial design of my brand flagship store based on the chosen building inspired by old rug bazaar in Tehran,Iran 

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Mind map of what i want to cover whit-in my research

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During this session, I delved into researching my brand's history, its origins, and its founder's background. I also explored collaborations with other brands. Subsequently, I brainstormed and designed initial concepts while considering my sources of inspiration and envisioned the ambiance for the cafe within the store.

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The owner of the brand wrote three books about the culture and the persian carpet

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The owner of the brand wrote three books about the culture and the persian carpet

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They have two showroom in one the nicest places in London but with reservations only

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Alidad is on the artist that im inspired by for design since he is also used lots of carpet and persian pattern in his designs over the years

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ALIDAD'S NEW ONLINE COURSE WITH CREATE ACADEMY

Allow Alidad to open your eyes to his world of interior design. Through this course he will share his expert advice on creating unique, layered interiors, teaching you how to design spaces that look and feel like they have been curated and lived in over numerous generations.

'Award winning international designer Alidad has had over thirty years' experience in interior architecture and design. Over the years, his extraordinary projects have led him to be included in Architectural Digest's AD100, Elle Décor's A-List, House and Garden's Top 100 Interior Designers and Country Life's top 100 Designers.'

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Award winning international designer Alidad has had over thirty years' experience in interior architecture and design. His extraordinary projects have led him to be included year on year in Architectural Digest's AD100, Elle Décor's A-List, House and Garden's Top 100 Interior Designers and Country L

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Good Points:

1. Efficient Layout: The store layout makes it easy for customers to find what they need.

2. Attractive Design: The store looks modern and inviting, which attracts shoppers.

3. Consistent Branding: The design reflects the M&S brand well, which helps with brand recognition.

4. Sustainability: The store uses eco-friendly materials, showing concern for the environment.

5. Innovative Features: There are cool new features like digital displays that engage customers.

Bad Points:

1. Congestion: The store gets too crowded during busy times, making it hard to move around.

2. Confusing Signs: Some signs are unclear, making it difficult to find things.

3. Accessibility Issues: Some areas aren't wheelchair-friendly, excluding some customers.

4. Uncomfortable Seating: The seating isn't comfortable, making it unpleasant to relax.

5. Poor Lighting and Temperature Control: Lighting and temperature can be uncomfortable, affecting the shopping experience.

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Good Key Points of LEGO Store in Bullring Birmingham Interior Design:

1. Theme Consistency: The interior design of the LEGO Store in Bullring Birmingham maintains consistency with the brand's playful and colorful identity, which resonates well with the target audience, especially children and families.

2. Interactive Displays: The store incorporates interactive displays that engage customers of all ages, allowing them to explore and interact with LEGO sets and creations, enhancing the overall shopping experience.

3. Creativity Zones: Designated areas within the store encourage creativity and imagination through hands-on building activities, workshops, and demonstrations, fostering a sense of community and playfulness among visitors.

4. Flexible Layout: The store's layout is designed to accommodate fluctuations in foot traffic and to optimize the flow of customers, ensuring a seamless shopping experience during peak hours.

5. Iconic Brand Elements: Iconic LEGO elements, such as oversized brick models and minifigure displays, serve as focal points throughout the store, creating visual interest and reinforcing brand recognition.

Bad Key Points of LEGO Store in Bullring Birmingham Interior Design:

1. Limited Seating Areas: The store may lack sufficient seating areas for visitors, especially parents accompanying young children, leading to potential discomfort during longer shopping durations.

2. Overcrowding Concerns: During busy periods, the store's limited space may result in overcrowding, diminishing the overall shopping experience and potentially deterring customers from fully exploring the store's offerings.

3. Noise Levels: The vibrant and bustling atmosphere of the store may contribute to elevated noise levels, which could be overwhelming for some visitors, particularly those sensitive to auditory stimuli.

4. Accessibility Challenges: The store's layout and design features may pose challenges for individuals with mobility impairments or those navigating strollers or wheelchairs, potentially limiting accessibility and inclusivity.

5. Maintenance Issues: Given the high level of interaction and activity within the store, there may be ongoing maintenance challenges associated with keeping displays, play areas, and interactive elements in optimal condition, which could detract from the overall appearance and appeal of the space.

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Good Points of Primark Birmingham Interior Design:

1. Cost-Effective Design: Primark's interior design in Birmingham emphasizes cost-effectiveness, enabling the company to offer affordable products to a wide range of customers.

2. Functional Layout: The interior design of the store likely prioritizes functionality, ensuring that customers can navigate through the space easily and efficiently.

3. Trendy Aesthetics: Primark's interior design may incorporate trendy elements and aesthetics to attract younger demographics and stay relevant in the fast-paced fashion industry.

4. Brand Consistency: The interior design of Primark stores across different locations often maintains brand consistency, creating a recognizable and cohesive shopping experience for customers.

Bad Points of Primark Birmingham Interior Design:

1. Low-Quality Materials: Primark's emphasis on cheap design often translates to the use of low-quality materials, which may result in durability issues and a shorter lifespan for furniture and fixtures.

2. Lack of Durability: The inexpensive materials used in Primark's interior design may not withstand heavy foot traffic and frequent use, leading to wear and tear over time.

3. Limited Customization: Due to budget constraints, Primark's interior design may lack customization options, resulting in a generic and uninspired aesthetic that fails to create a unique shopping experience.

4. Short-Term Focus: Primark's focus on cheap design and low-quality materials may prioritize short-term cost savings over long-term sustainability and customer satisfaction, potentially leading to negative perceptions among consumers.

As an interior designer student researching Primark's interior design, it's essential to consider both the positive and negative aspects of their approach to inform your own design strategies and decisions. While Primark's cost-effective design may appeal to budget-conscious consumers, it's crucial to balance affordability with quality and aesthetics to create spaces that are both functional and visually appealing.

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What I really admire about the H&M Home store is how well-organized everything is. As soon as you step in, you can find cozy bedroom items in one section and vibrant kitchenware near the entrance. While the store might feel a bit crowded, it could be part of their aesthetic. I appreciate the small setups they have, like miniature rooms. However, I do wish the store had a pleasant scent like some other furniture shops.

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Good Points of Lush Birmingham Interiors:

1. **Innovative Design**: Lush Birmingham Interiors exhibits innovative interior design concepts that engage customers and create an immersive experience. The layout and arrangement of spaces are thoughtfully crafted to maximize functionality and aesthetic appeal.

2. **Quality Materials**: The use of high-quality materials enhances the overall ambiance and durability of the interior spaces. Premium materials not only contribute to a luxurious atmosphere but also ensure longevity and sustainability.

3. **Attention to Detail**: The attention to detail in Lush Birmingham Interiors reflects a commitment to excellence. Every aspect of the design, from furniture selection to lighting fixtures, is meticulously curated to create a cohesive and harmonious environment.

4. **Effective Space Utilization**: Despite potentially limited space, Lush Birmingham Interiors effectively utilizes every inch to optimize functionality and comfort. Smart space-saving solutions and multifunctional furniture contribute to a seamless flow and user-friendly experience.

5. **Sensory Experience**: Lush Birmingham Interiors considers the sensory experience of customers, incorporating elements like pleasant scents and fresh flowers to evoke positive emotions and create a welcoming atmosphere. These sensory cues enhance the overall ambiance and leave a lasting impression on visitors.

Bad Points of Lush Birmingham Interiors:

1. **Cost Prohibitive**: The premium quality and innovative design of Lush Birmingham Interiors may come with a hefty price tag, making it inaccessible to budget-conscious customers. The exclusivity of the brand could potentially alienate a segment of the market.

2. **Maintenance Intensive**: While high-quality materials contribute to the luxurious ambiance of Lush Birmingham Interiors, they may also require intensive maintenance to preserve their pristine condition. This could pose a challenge for busy commercial spaces or homeowners with limited time for upkeep.

3. **Limited Customization**: The predefined design aesthetic of Lush Birmingham Interiors may limit customization options for clients with specific preferences or requirements. Customers seeking unique and personalized design solutions may find the offerings somewhat restrictive.

4. **Overwhelming Sensory Stimulation**: While sensory elements like scents and fresh flowers can enhance the customer experience, they may also overwhelm individuals sensitive to strong smells or allergens. Maintaining a balance between sensory stimulation and comfort is crucial to ensure a positive experience for all customers.

5. **Trend Dependency**: The design of Lush Birmingham Interiors may be heavily influenced by current trends, which could result in spaces that quickly feel outdated as design tastes evolve. Balancing timeless design elements with contemporary trends is essential to ensure long-term relevance and appeal.

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Example of furniture retail store in historical building

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Example of furniture retail store in historical building

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Located in a landmark building designed in 1862, and commanding four levels and 40,000 square feet, RH Boston features artistic installations of home furnishings in a gallery setting. This innovative retail concept also includes an interactive design atelier offering professional design services in a studio environment, and an indoor conservatory and park.

https://rh.com/gb/en/boston

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We learn about historical building and what we can do and thinking about the story behind every building and also what we can touch carefully with out casung any damage to the building.

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1. The atmosphere I want to design in the flagship stores combines the historical Persian culture with a classic design with a calm and home-like interior with natural and vintage colours curves, lines and Persian patterns such as flower carpets and shapes. The carpet selling inspires all the showroom’s colours and shapes, specifically the Bakhtiary style. What they have in their collection is mostly a celebration of classic and antique designs of carpets and rugs from different countries such as Irish, Indian, Persian, etc. By looking at the carpets you think about the royalties and palaces that’s the scene I want to give to my customers but with a touch of modern design to show that these carpets can go with every design style and not take the attention from the carpets with too much going o in the interiors.

2. Lights: natural, light, small lighting and recessed cove fixture.

3. colour: vintage and natural, light, calming royal and luxurious pallet.

4. Sound: Ecco, quiet, low instrumental music.

5. Layout and forms: cemeteries, geometrical and curves and smooth

6. Accessories and furniture: simple, classic.

7. Sensation: natural wooden, flowery to create the perfect idea of a palace smell.

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Conservation case study on apple biulding

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Conservation case study on apple biulding

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Given Apple's penchant for innovative design, the building might feature clean lines, large glass panels, and open spaces to foster collaboration and creativity. The architect would likely focus on sustainability, integrating eco-friendly materials and energy-efficient systems into the structure.

Inside, the interior design would prioritize functionality, simplicity, and elegance, mirroring the iconic Apple stores worldwide. Expect minimalist decor, with carefully curated displays showcasing Apple products and accessories. The space would likely incorporate cutting-edge technology for interactive experiences and customer engagement.

Apple's emphasis on user experience would extend to the building's layout, ensuring a seamless flow for visitors and employees alike. Comfortable seating areas, integrated charging stations, and state-of-the-art amenities would create a welcoming environment conducive to both work and leisure.

Overall, an Apple building in Birmingham city center would not only serve as a flagship location but also as a symbol of innovation and design excellence in the heart of the city.

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I chose pattern from the building architecture close the logo of the brand

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Bookmark content to create your very own architecture library.

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Attending the GREENROOM project design lecture has helped me grasp the basics of interior design, especially in starting a project and showcasing a brand effectively.

Firstly, I learned the importance of understanding the brand I'm designing for. This means knowing its values and who it's targeting.

The lecture also taught me where to begin a design process. I now know to consider things like colors, lighting, and the age of the target audience from the start.

Overall, the lecture gave me confidence to tackle real projects. I understand how to match design choices with a brand's identity and its customeRs.

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Meter biometric, design and zonal/adjacency plans

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Auto CAD and sketch planning

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In our interior and architecture class, I've learned about adjacency and zoning plans. Adjacency deals with how spaces within a building connect and function together, while zoning plans involve organizing different areas for specific purposes. Understanding these concepts helps create efficient and user-friendly spaces. By studying them, I've gained insights into designing interiors and structures that meet both practical needs and aesthetic goals.

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Auto-CAD : In our AutoCAD class, we've been learning how to use basic tools like lines, arcs, polygons, and hatching to create designs. With the line tool, we draw straight lines between points. The arc tool helps us make curved lines. The polygon tool lets us create shapes with defined sides, and hatching adds texture and depth to our designs. These tools are essential for building and detailing our drawings in AutoCAD.

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some condensed notes from a circulation lecture:

- Flow Patterns: Understanding how people move through spaces is crucial.

- Primary Routes: Main pathways people naturally take, influenced by entrances and layout.

- Secondary Routes: Less prominent paths that connect different areas.

- Efficiency: Clear, direct pathways that are easy to navigate.

- Zoning and Functionality: Circulation routes connect different zones and functions.

- Traffic Analysis: Studying movement patterns to optimize circulation.

- Wayfinding: Signage and landmarks guide people through spaces.

- Adaptability: Designs should be flexible to accommodate changes.

- Safety: Prioritize lighting, visibility, and security.

- User Experience: Design should enhance comfort and convenience for users.

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After some quick sketches with help of my iPad, I sketch my zonal plan, and for better understanding show my mezzanine in 3-D and also I use colour to separate different sections

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In these sketches, I thought about my product And also I was inspired by Aladdin And floating carpets I decided to bring back the old staircase into my design and  I want to design a symmetric or mirror stairs to keep the symmetry idea of carpet into my building.

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I went deeper than I thought about carpet, weaving, and how we made carpet, so I started designing and thinking and exploring these patterns and I became with these idea for my paying desk or cash point since my brand is a luxurious brand it doesn't need a Big pay points since it's not gonna be busy. I also thought about the accessibility for people in wheelchair So I designed Desk point with a Movable shelf, so you can change the height of the desk

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My idea is to keep everything in my design symmetrical exactly like the carpets designs mostly in all the carpets we have symmetric design, such as flowers, birds, and patterns, and for better understanding I had a quick sketch Of people view from Mezzanine

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Here's a brief differentiation of ambient, accent, and task lighting:
- Ambient Lighting: Also known as general lighting, ambient lighting provides overall illumination to a space, ensuring it is adequately lit for everyday activities. It serves as the primary source of light and creates a comfortable and inviting atmosphere throughout the room. Examples include ceiling-mounted fixtures, recessed lighting, and wall sconces.
- Accent Lighting: Accent lighting is used to highlight specific focal points or features within a space, such as artwork, architectural details, or decorative elements. It adds depth and visual interest to the environment by drawing attention to particular areas. Accent lighting fixtures, such as track lights, wall-mounted spotlights, or picture lights, are strategically placed to create emphasis and drama.
- Task Lighting: Task lighting is designed to provide concentrated illumination for performing specific tasks or activities, such as reading, cooking, or working at a desk. It focuses light where it's needed most, reducing eye strain and increasing productivity. Task lighting fixtures include desk lamps, under-cabinet lights, and adjustable floor lamps, which offer targeted illumination for specific tasks without flooding the entire space with light.
In summary, while ambient lighting ensures overall brightness, accent lighting highlights focal points, and task lighting offers focused illumination for specific activities, each serving distinct purposes in creating a well-lit and visually appealing environment.

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To create shapes using the polygon, line, and hatch tools in AutoCAD, follow these steps:

1. Polygon Tool:

- Click on the "Polygon" tool in the toolbar or type "POLYGON" in the command line and press Enter.

- Specify the number of sides for your polygon (e.g., 3 for a triangle, 4 for a square, etc.).

- Enter the center point of the polygon or specify its radius.

- Your polygon will be created based on your input.

2. Line Tool:

- Click on the "Line" tool in the toolbar or type "LINE" in the command line and press Enter.

- Specify the starting point of your line by clicking on the drawing area.

- Continue to specify additional points to create your desired shape.

- Press Enter to finish drawing your line.

3. Hatch Tool:

- Click on the "Hatch" tool in the toolbar or type "HATCH" in the command line and press Enter.

- Select the area you want to hatch by clicking inside its boundary.

- Choose the desired hatch pattern from the Hatch Creation contextual tab.

- Adjust the hatch scale, angle, and other properties as needed.

- Click "OK" to apply the hatch to the selected area.

Exploring these tools allows you to create various shapes and patterns within your AutoCAD drawings. You can experiment with different configurations, sizes, and styles to achieve the desired visual effect. Combining polygons, lines, and hatches enables you to design intricate and detailed layouts, whether you're working on architectural plans, mechanical drawings, or other technical illustrations. Take time to familiarize yourself with the tools and their capabilities, as they are essential for precise and efficient drafting in AutoCAD.

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What I did for iterative planning was contemplate my idea and inspiration, which revolved around carpet threads. I devised a plan based on this concept, but I wasn't satisfied with it, particularly because I considered lighting, which didn't align well with my theme.

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In this sketch, I depicted a 3D representation of what I intended to convey with those lines in my plan.The reason for incorporating arches was mainly to introduce a carpet thread design into the interior and to create something more dynamic. Additionally, it was aimed at enhancing the darker lighting effect, particularly because my sitting area was situated under the skylight.

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After today's tutorial and lighting lecture, I reconsidered the lighting scheme for my shop. I aim to have spot and direct lighting focused on my carpet, while maintaining a generally darker ambiance, especially in the seating area, to preserve the luxury and relaxed aesthetic. Given that my color scheme leans towards orange, I redesigned my mezzanine to be under the skylight. This way, the café on the mezzanine level benefits from better natural light, while the seating area underneath enjoys a darker, cozier atmosphere. The mezzanine also offers a 360-degree view, enhancing the overall experience.

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In this sketch, you can see how I drew inspiration and integrated it into my design. I plan to cover the wall under the mezzanine with threads extending in various directions, adding a dynamic and artistic element to the space.

Chandelier:
The chandelier holds significant importance in my design for several reasons. Firstly, it serves as a beautiful and sizable focal point. Secondly, it provides better general lighting throughout the space. Thirdly, it adds a touch of old-world charm and antique aesthetics. Chandeliers also hold cultural significance in Persian culture, making them an integral part of the overall ambiance and design.

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After relocating the mezzanine in my plan, I've devised a new circulation layout that directs traffic towards the mezzanine stairwell, seating area, and other designated spaces.

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After conducting research on ArchDaily and YouTube, I discovered the essential components needed for my title block: name, project name, date, note, page, scale, and your logo. Additionally, I incorporated my own logo, which I designed during my studies in art and design foundation.

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Important reference websites and magazines 

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Important reference websites and magazines 

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AUTOCAD 2planning sketch snd furniture layout

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I began contemplating my lighting setup and proceeded to sketch out both the general and spot lighting arrangements on my design.

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After sketching furniture onto my plan, I realized that the sizes weren't quite right. I conducted an online search for similar pieces I had in mind and found the correct dimensions. Since my store is more of an exhibition space rather than a fully furnished one, I prefer to keep it uncluttered, especially considering the vibrant patterns and colors of the carpets.