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The production concept presumes that consumers will prefer things that are readily available and affordable. Companies that prioritize this notion focus on obtaining high production efficiency, low costs, and widespread distribution (Kotler, 1999).

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One of the most well-known and consumer-friendly brand, known as the Coca-Cola Company, is the world's largest beverage company as well as the leading soft drink maker and marketer (Ukessays, 2018).

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The company markets four of the world’s most well-known five drink brands: Coca-Cola, Diet Coke, Fanta and Sprite with a worldwide estimate of 200 billion drinks cans produced every year, or 167000 every second (Ukessays, 2018).

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Coca-Cola emphasizes mass production to meet consumer demand efficiently while prioritizing efficiency and cost-effectiveness in its production processes at the same time.

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They produce their beverages at a low cost, allowing for competitive pricing and widespread availability, which aligns with the production marketing concept.

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1. Qilla Pandang Nathania 0371924

2. Tan Yu Hang 0360255

3. Aminath Malha Rameez 0370225

4. Htet Wadi Ko - 0371998

5. ⁠Ishii Arisa 0356026

6. ⁠Abdulla Iyaan Ahmed 0370153

7. ⁠Yang Jun Qiu 0372068

8. ⁠Jin Yilan 0371084

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UKessays (2018) The Introduction of Coca Cola. Available from: https://www.ukessays.com/essays/marketing/the-introduction-of-coca-cola.php [Accessed 13 February 2024]

Anon (2024) Coca Cola Statistics and Facts. Available from : https://market.us/statistics/food-and-beverage-companies/coca-cola-company/#:~:text=Coke%20sold%2025%20bottles%20in,each%20of%20its%2020%20brands [Accessed 13 February 2024]

Kotler, P. (1999) Marketing Management, Millenium Edition [online], 10th Edition. Researchgate: Prentice Hall [Accessed 15 February 2024]