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1. Manufacturing: Lexus cars are manufactured in various locations around the world, including Japan, the United States, and other countries where Lexus has production facilities. The manufacturing process involves assembling various components to create the finished vehicle.

2. Distribution: Once the cars are manufactured, they are transported from the factory to distribution centers. These distribution centers may be located near the manufacturing facilities or in strategic locations to serve different markets.

3. Transportation: From the distribution centers, the cars are transported to regional distribution points or directly to dealerships. This transportation may involve trucks, trains, or ships, depending on the distance and location.

4. Dealerships: Once the cars reach the regional distribution points or dealerships, they are prepared for sale. This includes tasks such as inspection, detailing, and installation of any optional accessories or features requested by the customer.

5. Sales: Finally, the cars are sold to customers through Lexus dealerships. Customers can either purchase the cars outright or through financing options provided by the dealership or other financial institutions.

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My favorite product is probably the iPhone. The journey from the factory to me includes many intermediate stages. Fourth, after production in factories in China, iPhones are transported to distribution centers by air or sea. From there, they are distributed to regions or directly to retail stores. Retailers will then sell iPhones to consumers like me, in physical stores or online. Many companies will implement business strategies to meet the number of iPhones sold.

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La Chí Tường - 22071191

Stakeholders interested in MSI (Micro-Star International) in Vietnam may include:

1. Consumers: Consumers in Vietnam who purchase MSI products, including laptops, desktop computers, graphics cards, motherboards, and gaming peripherals. They are interested in the quality, performance, and price competitiveness of MSI products, as well as after-sales support and warranty services.

2. Retailers: Retailers in Vietnam that sell MSI products, including electronics stores, computer shops, and online retailers. They are interested in stocking MSI products that are popular and in demand among Vietnamese consumers, as well as receiving marketing and promotional support from MSI.

3. Distributors and Resellers: Companies in Vietnam that distribute and resell MSI products to retailers and consumers. They are interested in maintaining good relationships with MSI, obtaining competitive pricing and favorable terms, and ensuring efficient distribution channels.

4. Gamers and Enthusiasts: Gamers and PC enthusiasts in Vietnam who use MSI products for gaming, overclocking, and high-performance computing. They are interested in MSI's gaming laptops, gaming desktops, gaming monitors, and gaming peripherals that offer cutting-edge technology and performance.

5. Business Partners: Business partners and suppliers in Vietnam that collaborate with MSI on various aspects of its operations, including manufacturing, logistics, marketing, and sales. They are interested in fostering mutually beneficial partnerships with MSI and contributing to its success in the Vietnamese market.

6. Government and Regulatory Authorities: Government agencies and regulatory authorities in Vietnam responsible for overseeing the importation, distribution, sale, and use of electronics products, including MSI products. They are interested in ensuring compliance with relevant regulations, standards, and taxation policies.

7. Media and Influencers: Media outlets, tech journalists, bloggers, and social media influencers in Vietnam who cover technology news, reviews, and trends. They are interested in reporting on MSI products, conducting product reviews, and influencing consumer opinions and purchasing decisions.

Overall, stakeholders interested in MSI in Vietnam represent a diverse range of individuals and organizations with various interests and perspectives, all of whom play a role in shaping the success and reputation of MSI in the Vietnamese market.

In the context of Vietnam, stakeholders in MSI's laptop manufacturing field would include:

1. Local Suppliers: Vietnamese suppliers of electronic components and materials that provide parts and components used in MSI's laptop manufacturing process. These suppliers may include manufacturers of semiconductors, displays, plastics, and other materials.

2. Assembly and Manufacturing Partners: Contract manufacturers (CMs) or original design manufacturers (ODMs) in Vietnam that work with MSI to assemble and manufacture laptops. These partners handle the physical assembly of MSI laptops based on the company's designs and specifications.

3. Government and Regulatory Authorities: Vietnamese government agencies and regulatory bodies responsible for overseeing the electronics manufacturing industry, enforcing regulations related to safety, environmental protection, labor standards, and import/export requirements. They play a role in ensuring compliance with local laws and regulations.

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Stakeholders interested in MSI (Micro-Star International) in Vietnam may include:

1. Consumers: Consumers in Vietnam who purchase MSI products, including laptops, desktop computers, graphics cards, motherboards, and gaming peripherals. They are interested in the quality, performance, and price competitiveness of MSI products, as well as after-sales support and warranty services.

2. Retailers: Retailers in Vietnam that sell MSI products, including electronics stores, computer shops, and online retailers. They are interested in stocking MSI products that are popular and in demand among Vietnamese consumers, as well as receiving marketing and promotional support from MSI.

3. Distributors and Resellers: Companies in Vietnam that distribute and resell MSI products to retailers and consumers. They are interested in maintaining good relationships with MSI, obtaining competitive pricing and favorable terms, and ensuring efficient distribution channels.

4. Gamers and Enthusiasts: Gamers and PC enthusiasts in Vietnam who use MSI products for gaming, overclocking, and high-performance computing. They are interested in MSI's gaming laptops, gaming desktops, gaming monitors, and gaming peripherals that offer cutting-edge technology and performance.

5. Business Partners: Business partners and suppliers in Vietnam that collaborate with MSI on various aspects of its operations, including manufacturing, logistics, marketing, and sales. They are interested in fostering mutually beneficial partnerships with MSI and contributing to its success in the Vietnamese market.

6. Government and Regulatory Authorities: Government agencies and regulatory authorities in Vietnam responsible for overseeing the importation, distribution, sale, and use of electronics products, including MSI products. They are interested in ensuring compliance with relevant regulations, standards, and taxation policies.

7. Media and Influencers: Media outlets, tech journalists, bloggers, and social media influencers in Vietnam who cover technology news, reviews, and trends. They are interested in reporting on MSI products, conducting product reviews, and influencing consumer opinions and purchasing decisions.

Overall, stakeholders interested in MSI in Vietnam represent a diverse range of individuals and organizations with various interests and perspectives, all of whom play a role in shaping the success and reputation of MSI in the Vietnamese market.

In the context of Vietnam, stakeholders in MSI's laptop manufacturing field would include:

1. Local Suppliers: Vietnamese suppliers of electronic components and materials that provide parts and components used in MSI's laptop manufacturing process. These suppliers may include manufacturers of semiconductors, displays, plastics, and other materials.

2. Assembly and Manufacturing Partners: Contract manufacturers (CMs) or original design manufacturers (ODMs) in Vietnam that work with MSI to assemble and manufacture laptops. These partners handle the physical assembly of MSI laptops based on the company's designs and specifications.

3. Government and Regulatory Authorities: Vietnamese government agencies and regulatory bodies responsible for overseeing the electronics manufacturing industry, enforcing regulations related to safety, environmental protection, labor standards, and import/export requirements. They play a role in ensuring compliance with local laws and regulations.

4. Labor Force: Vietnamese workers employed in the laptop manufacturing industry, including assembly line workers, technicians, engineers, and managers. These individuals contribute to the production process and are stakeholders in terms of employment opportunities and working conditions.

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1. Direct sales an Iphone, I don't have personal preferences, but I can provide a general explanation of how a product typically gets from the factory to the consumer's hands.

2. shipping and logistic

3. online store

4. marketing and advertising

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My favourite brand is Philips. Philips manufactures its products such as LED lights, hair dryers, and vacuum cleaners in its factories or through contract manufacturers. After production, the products are sent to distribution centers or warehouses. From there, they are distributed to regional or local distributors.Regional or local distributors purchase the products in bulk from Philips or its authorized distributors. They may then sell these products to retailers or other intermediaries.Finally, the products reach retail stores where consumers can purchase them. These retailers can be online, electronics stores, home improvement stores, and department stores.In addition to physical retailers, Philips products are also available through various online platforms such as the company's own website, e-commerce websites like Amazon, Shopee, Tiktokshop, and other online retailers. Intermediaries involved:  retailers, online platforms, logistics companies, and marketing agencies.

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Romand is the most loved makeup brand among Korea's top beauty influencers. This is a new cosmetic brand from Korea that was launched in 2017 and quickly took advantage of the love of women. Beauty products by Romand is very diverse from blush, sunscreen to eye shadow, lipstick.

Solvents help shape and maintain lipstick stability throughout use as well as maintain durability and matteness on the lips. In addition, these ingredients also have the ability to protect lips better such as: Octyldodecanol, Dimethicone, Sorbitan Stearate, Ethylcellulose, Polyglyceryl-2 triisostearate. And especially contains Isododecane, an ingredient that helps lipstick reduce color change due to many causes, creating a foundation for the lips due to its thin and light nature. In particular, lipstick products always contain Mica powder with the function of preventing clumping and creating a smooth shine for the lipstick.

Besides, Romand lipstick also contains moisturizing and hydrating ingredients to maintain moisture and limit dehydration to the lips such as Hydrogenated Polyisobutene: A substance that softens the lips and prevents dehydration; Diisostearyl Malate: Helps retain moisture for soft lips, helps prevent dehydration, keeps lips plump, not chapped; Octyldodecanol: A moisturizer that nourishes and plumps lips; Caprylic/Capric Triglyceride: Softens lips, helps prevent lips from becoming dry and cracked.

In particular, Romand's lipstick lines all have more fruit extracts to create a fresh natural scent and supplement nutrients for the lips such as: Kiwi Fruit Extract (kiwi), Papaya Fruit Extract (Papaya Fruit Extract). enough), Grapefruit Fruit Extract (Grapefruit), Coconut Extract (Coconut), Guava Fruit Extract (guava leaves), Vitis Vinifera Seed Oil (Has flowers belonging to the grape genus in the grape family).

Normally, the flow of products will go from manufacturers to distributors, agents to retail points and finally to the end consumer.

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Rom&nd US Official I Korean Lip Makeup and Beauty Products

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Find your signature color with our range of vibrant color options. The romantichic, rom&nd. Shop rom&nd's makeup and beauty best-sellers with our exclusive benefits.

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Coca-Cola, one of the world's largest beverage companies, uses many marketing intermediary channels to promote products and boost sales. First, CocaCola produces products in factories. Then it will be handed over to the shipping units. These units will deliver products to distributors. Coca-Cola uses a large network of distributors to get products to consumers. This distributor includes supermarkets, convenience stores, restaurants, cafes and distribution agents. Finally, consumers can purchase CocaCola products in most stores worldwide.

In addition, CocaCola also advertises products in the media to increase brand recognition.

The intermediaries involved:

Suppliers

Transport units

Distributors

Retailers/wholesalers

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Đỗ Hải Anh - 23071073

Product: TH True Milk

TH is one of the pioneering enterprises in arranging production processes, cow herd standards, barn standards, technical standards, cow feed formulas as well as milk processing and preservation. fresh and clean. For the first time, consumers can understand when they hold a glass of milk in their hands how it goes through the production and censorship process.

TH TRUE MILK'S DISTRIBUTION NETWORK

1. TH True Milk store - TH True Mart

To reach consumers directly and effectively, TH True Milk has built a modern retail store chain TH true mart, with more than 333 stores nationwide.

2.TH True Milk -TH True Milk has distributed its products through more than 130,000 stores nationwide through 180 distributors.TH True Milk has also opened a sales channel on Tiktok Shop and deployed livestream sales from September 2022.

3.Distributed through agents of TH True Milk

4.Key account distribution channel - Schools, beverage stores, distribution units, supermarkets, and hospitals are the main customers for TH True Milk. These customers will buy in large quantities, frequently, and can negotiate reasonable prices.

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Dior

Manufacturing: Products are manufactured in high-end factories based in Europe or Asia. These factories source premium raw materials from specialized suppliers.

Quality control: Dior sets strict quality standards. Meticulous inspection ensures every item meets their specifications.

Distribution: Dior partners with luxury goods distributors. These distributors can be regional or global, with expertise in secure shipping and customs clearance.

Usually Dior will sell directly at:

Dior Boutiques: These are directly managed high-end Dior boutiques, offering the widest selection and personalized service.

Authorized retailers: Dior partners with high-end department stores or select stores that meet their brand image and security standards.

Luxury goods distributor: This company acts as a middleman between Dior and retailers. They handle large-scale logistics, ensuring safe transportation and customs clearance of Dior products from the factory to authorized stores or retailers in Hanoi.

=>You: You can purchase Dior products at Dior boutiques, authorized retailers or even online through the official Dior website.

Up to now, the Dior brand owns about 200 retail stores around the world, including about 109 stores in Asia and 45 stores in Europe. Some other regions such as North America, have 48 stores, the Middle East has 8 stores, Oceania has 6 stores and South America has 4 stores. Besides showrooms displaying products around the world, Dior also has a number of online stores to meet the needs of many customers around the world.

Dior stores are located in expensive and crowded neighborhoods such as New York, London, Tokyo, Beijing and Paris. At Dior stores, customers will experience personalized services with a team of professional, well-trained and extremely meticulous staff when welcoming customers. Every customer who comes to a Dior store is greeted in a unique way by a staff member, all providing the best customer experience with a professional service attitude and extensive knowledge of fashion.

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Product: Nivea sunscreen

Nivea is a body cosmetics brand specializing in skin and body care products from Germany

To provide nivea product to VietNam customer, nivea must rely on third retailer. From distribution centers, nivea products are shipped to retail stores, pharmacies, supermarkets, or online retailers where they are placed on shelves or made available for purchase online.

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The way H&M reachs consumers.

1. Direct sale: products will be sold directly at stores.

2. Indirect sales: H&M also has an online shopping service. When you just access your shopping bag at any time by clicking the icon in the upper right corner of the page.

Intermediaries involved

Suppliers/Manufacturers

Logistics Providers

Sourcing Agents/Buying Offices

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For me, my favorite brand is Coolmate. For those who want to wear beautiful clothes within their price range, Coolmate is a perfect and suitable choice, but there is one drawback: this is only a fashion brand. site for men. However, the company has still been developing very well, starting out as an ambitious startup with a televised investment call, Coolmate now has a solid foothold in the Vietnamese market. With comfortable, super durable materials and affordable prices, they have quickly attracted many potential and long-term customers and, accordingly, the attention of investors. coolmate uses the best workshops to create products completely made in Vietnam and the materials used are always guaranteed to give customers the best experience. Currently, the company is selling mainly on online platforms.

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Dior

Manufacturing: Products are manufactured in high-end factories based in Europe or Asia. These factories source premium raw materials from specialized suppliers.

Quality control: Dior sets strict quality standards. Meticulous inspection ensures every item meets their specifications.

Distribution: Dior partners with luxury goods distributors. These distributors can be regional or global, with expertise in secure shipping and customs clearance.

Usually Dior will sell directly at:

Dior Boutiques: These are directly managed high-end Dior boutiques, offering the widest selection and personalized service.

Authorized retailers: Dior partners with high-end department stores or select stores that meet their brand image and security standards.

Luxury goods distributor: This company acts as a middleman between Dior and retailers. They handle large-scale logistics, ensuring safe transportation and customs clearance of Dior products from the factory to authorized stores or retailers in Hanoi.

=>You: You can purchase Dior products at Dior boutiques, authorized retailers or even online through the official Dior website.

Up to now, the Dior brand owns about 200 retail stores around the world, including about 109 stores in Asia and 45 stores in Europe. Some other regions such as North America, have 48 stores, the Middle East has 8 stores, Oceania has 6 stores and South America has 4 stores. Besides showrooms displaying products around the world, Dior also has a number of online stores to meet the needs of many customers around the world.

Dior stores are located in expensive and crowded neighborhoods such as New York, London, Tokyo, Beijing and Paris. At Dior stores, customers will experience personalized services with a team of professional, well-trained and extremely meticulous staff when welcoming customers. Every customer who comes to a Dior store is greeted in a unique way by a staff member, all providing the best customer experience with a professional service attitude and extensive knowledge of fashion.

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All H&M merchandise arrives at a distribution center located in one of H&M's sales markets. After compression and distribution, the garment products are distributed to stores. To make distribution as efficient as possible, centers support stores within its geographical vicinity, independent of national borders.

Due to the nature of having many different manufacturing factories, H&M does not ship goods directly to each store but instead uses a network of distribution centers around the world.

Each distribution center processes orders and ships them to stores in one or more countries for which it is responsible. Individual stores will not store inventory and must always receive products from distribution centers.

Every time a product is paid for, the distribution center immediately receives the data and plans the shipment in real time.

To transport goods from factories to stores, H&M relies on a very detailed internal logistics system between factories, distribution centers and retail stores using rail or sea transport. Air freight is only used in special cases when faster delivery is required.

H&M factories are located throughout Europe and Asia with direction from the design headquarters in Stockholm, Sweden.

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Uniqlo is a clothing brand that originated in Japan.

1. Retail: Uniqlo operates numerous retail stores worldwide, where customers can purchase its products. Products are shipped from distribution centers to these stores, where they are displayed for sale. Retail store employees also play a role in merchandising, customer service, and maintaining store operations.

2. Online channels: Uniqlo has its own shopping website where customers can purchase their products from.

https://www.uniqlo.com/vn/vi/?gad_source=1&gclid=Cj0KCQjwq86wBhDiARIsAJhuphk0zQFaGrIQOEY-v0trpDlyXtKx4JK4S8MZFKEEIm4_5GG0LjSzrmQaAhk7EALw_wcB

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1. Direct sales an AI, I don't have personal preferences, but I can provide a general explanation of how a product typically gets from the factory to the consumer's hands.

2. shipping and logistic

3. online store

4. marketing and advertising

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Dior starts by researching and developing their lipstick formulas. They carefully select the ingredients, such as natural oils, waxes… to ensure the highest quality and performance. The ingredients are then mixed and heated in a precise process to create the desired texture and color. When it is complete, it’s poured into molds specific to each lipstick shape and design. After the lipsticks are molded, they are cooled and solidified. The final step is to inspect each lipstick for quality, ensuring that it meets Dior's high standards for color, consistency, and durability. When the lipsticks are approved, they are packaged and shipped to Dior retailers around the world. Dior define the customers group of their product as young to middle-aged people, from 18-45 years old. Some intermediaries involved Dior boutiques, department stores, beauty retailers, online retailers.

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I’m crazy about Zara.Zara’s supply chain involves several intermediaries to facilitate the movement of its products from manufacturing to the hands of consumers. These intermediaries include:

1. Manufacturers and Suppliers: Zara works with manufacturers and suppliers, both in-house and contracted, to produce its clothing lines.

2. Logistics and Transportation Companies: Companies specializing in logistics and transportation handle the movement of goods from manufacturing facilities to distribution centers and from distribution centers to retail stores.

3. Distribution Centers: Zara operates distribution centers strategically located around the world to efficiently manage and distribute its products to retail stores.

4. Retail Stores: Zara’s own retail stores serve as intermediaries where customers can purchase the clothing directly.

5. Online Platforms: Zara’s online store serves as another intermediary, allowing customers to purchase clothing online and have it delivered to their doorstep.

6. Delivery Services: Delivery services, whether provided by Zara or external shipping companies, ensure that products ordered online reach customers in a timely manner.

The intermediaries involved in Zara’s supply chain include manufacturers, logistics companies, distribution centers, retail stores, online platforms, and delivery services.

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Nestle distribution channels:

- Direct channel:

+ Website: https://www.nestle.com

+ Sale offices/ distribution centers: Asia, Europe,..

- Indirect channel:

+ Wholesales: Tesco, Asda,...

+ Retailers: Cash & Carry, local shop, supermarket (Circle K, 7 eleven,..)

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Distribution, retail, and production are the usual steps in the process of making Converse sneakers. Wholesalers and distributors are the middlemen who handle bulk shipments to different retailers after the manufacturing produces goods.

Consumers can purchase the shoes from retail establishments, internet retailers,…. To make sure the shoes are delivered to clients quickly, logistics firms could also be involved in the shipping process.

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Peripera is a Korean cosmetics brand.

With eye-catching packaging, hot trend colors, and catching up with youth trends, Peripera products are leading the cosmetics race on e-commerce platforms in Korea

Product of brand are distributed at stores in shopping centers

In addition, products are also sold online on e-commerce platforms such as Shopee, Lazada, Tiktok,...

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My favourite brand is Smartphone. Once manufactured, the smartphones are packaged and transported to distribution centers. These distribution centers act as hubs where large quantities of products are stored before being shipped to retailers or directly to consumers. From the distribution centers, the smartphones may be sold in bulk to wholesalers who then distribute them to retailers. Alternatively, they might be shipped directly to retailers. Retailers can include brick-and-mortar stores, online retailers, or the smartphone manufacturer's own stores. At this stage, the smartphones are available for purchase by consumers. Consumers can either buy the smartphones in physical stores or online, depending on their preferences. Finally, consumers receive the smartphones either by picking them up from the store or by having them delivered to their doorstep.

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Coca-Cola, one of the world's largest beverage companies, uses many marketing intermediary channels to promote products and boost sales. First, CocaCola produces products in factories. Then it will be handed over to the shipping units. These units will deliver products to distributors. Coca-Cola uses a large network of distributors to get products to consumers. This distributor includes supermarkets, convenience stores, restaurants, cafes and distribution agents. Finally, consumers can purchase CocaCola products in most stores worldwide.

In addition, CocaCola also advertises products in the media to increase brand recognition.

The intermediaries invovlved:

Suppliers

Transports companies

Distributors

Retailers/wholesalers

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My favorite product is Iphone from Apple - the most popular smartphone in Vietnam.

Once manufactured, the iPhones are exported from China to Vietnam. In Vietnam, the iPhones go through the import process, where they are cleared by customs and transported to distribution centers or warehouses.

From the distribution centers or warehouses, the iPhones are distributed to authorized retailers.

Vietnamese customers can purchase iPhones from authorized retailers, Apple Stores, or carriers either in physical stores or online.

Intermediaries Involved:

Manufacturers in Vietnam are responsible for the production and assembly of iPhones. They ensure that all components are sourced, assembled, and tested according to Apple's specifications and quality standards.

Retailers: perform the process of direct selling to consumers. They provide flexible and convenient payment methods while addressing any inquiries customers may have about products and services.

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My favourite brand is Philips. Philips manufactures its products such as LED lights, hair dryers, and vacuum cleaners in its factories or through contract manufacturers. After production, the products are sent to distribution centers or warehouses. From there, they are distributed to regional or local distributors. Regional or local distributors purchase the products in bulk from Philips or its authorized distributors. They may then sell these products to retailers or other intermediaries.Finally, the products reach retail stores where consumers can purchase them. These retailers can be online including electronics stores, department stores. In addition to physical retailers, Philips products are also available through various online platforms such as the company's own website, e-commerce websites like Amazon, Shopee, Tiktokshop, and other online retailers. Intermediaries involved:  retailers, online platforms, logistics companies, and marketing agencies.

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Holbein's is a well-loved art supply company based in Osaka, Japan founded on September 1, 1900. Its watercolors are the most well know and it goes through several intermediaries stages
First, it's manufactured in factories where raw materials are sourced and processed.
Then the products are distributed to wholesalers then supply to art stores.
Then people can buy these watercolors in physical stores or online platforms like holbein's website it self, tiktok, shopee,...
Finally, it will be shipped to your house or purchased in person from a store.
So, the intermediaries involved include manufacturers, wholesalers, retailers, and shipping.

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I am a big fan of clothes and my favorite brand is Ruych. Their main distribution channel is Instagram because their audience is young people like students, students like me and we often use Insta more. Recently, they have created a shop on Shopee so that you can easily search for products and they have opened a direct sale in Chua Lang side for those who want to come to the place to choose. What I love about Ruych is that the quality is so great at an affordable price, they don't need to promote too much, they use their own customers to promote themselves.Because they are quite new and independent, their products go directly from the place of production to their direct retail channel without any intermediaries, which helps the products to be accessed quickly and they can quickly fix their shortcomings.

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My favourite product is Dalat milk

1. Production: Raw milk from farms is gathered at the Dalat milk factory, pasteurised to eradicate hazardous bacteria, and perhaps homogenised to provide a consistent consistency. It is then stored in bottles, cartons, or other containers.

2. Distribution: The packed milk is loaded onto refrigerated trucks or vans to keep it chilled throughout transportation. These trucks transport milk to stores, distribution centres or post directly to online channels.

3. Warehousing: Large distribution centres store milk for a brief time before distributing it to smaller warehouses or merchants. Temperature control is maintained throughout the storage process.

4. Retail: Finally, the milk reaches Hanoi's supermarkets, convenience stores, mom-and-pop businesses. It's available for purchase on refrigerated shelves.

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Đào Thị Linh Chi 22070550

My favorite brand is Uniqlo, a popular Japanese clothing brand

·      Manufacturing:

Uniqlo manufactures its clothing in factories located primarily in Asia, including countries like China, Vietnam, and Bangladesh. These factories receive raw materials such as fabrics and textiles and then transform them into finished garments following Uniqlo's designs and quality standards.

·      Distribution:

Once the garments are produced, they are shipped to distribution centers or warehouses. From there, they are distributed to various destinations worldwide. Uniqlo has a complex distribution network that involves logistics companies and transportation providers to ensure efficient movement of its products.

·      Retail:

Uniqlo operates its retail stores globally: UNIQLO Japan had 800 stores (including 10 franchise stores) at the end of August 2023. UNIQLO International boasted over double that number at 1,634 stores, including the Greater China (Mainland China, Hong Kong, and Taiwan markets) region: 1,031, South Korea: 126, Southeast Asia, India & Australia: 342, North America: 67, and Europe: 68. We continue to open large numbers of new stores and enhance community-rooted stores that showcase local history and culture.

Our e-commerce operation is growing increasingly important as more customers shop both in store and online. In FY2023, online sales accounted for approximately 15% of total sales (15.0% in Japan, approximately 20% in the Greater China region, South Korea, North America, and Europe, and approximately 10% in Southeast Asia, India & Australia). We intend to expand integrated store and e-commerce services that enable customers to shop conveniently when and how it suits them, and to strengthen our role as an information-sharing platform through UNIQLO LIVE STATION and other services.

·      Wholesale and Franchise Partnerships:

In addition to its own retail stores, Uniqlo also partners with wholesalers and franchisees to expand its reach. These intermediaries purchase Uniqlo products in bulk and sell them to retailers or operate Uniqlo-branded stores under franchise agreements.

·      Marketing and Advertising:

Each season, UNIQLO conducts promotional campaigns for core products such as HEATTECH, Ultra Light Down, AIRism, and Bra Tops. During the campaigns, UNIQLO advertises the products' unique qualities and features through TV commercials and online ads. In Japan, we use UNIQLO apps, email, social media, and flyers delivered with newspapers to notify customers about limited-period discounts, typically of 20-30%, on new seasonal ranges.

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DEAR KLAIRS is brand that I love

Dear Klairs is a Korean cosmetic brand with completely natural product lines. Klairs is a leading sensitive skin care brand with thousands of customers in more than 50 countries who have trusted and used it. It is officially distributed at retail systems such as oliver young, Guardian Health & Beauty, Beauty Garden, Hasaki Beauty & Clinic or some mall like Tràng Tiền plaza, Big C . Now Now we can easily buy it on e-commerce platforms like shoppe, lazada, tiktokshop.

The relevant parties will be Suppliers, Manufacturers, Distributors, and Retailers

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Product: Uniqlo's thermal wear

The journey of a Uniqlo thermal wear product from its inception at the factory to landing in the hands of a consumer is a process marked by several key stages. Initially, material suppliers provide the innovative and high-quality materials that are characteristic of Uniqlo's thermal wear. These materials then make their way to Uniqlo's manufacturing facilities, where the products are designed and produced for detail and quality. Once the thermal wear is ready, logistics companies step in to transport these products from the manufacturing plants to various distribution centers around the globe. These distribution centers serve as pivotal points, storing large quantities of products and managing inventory before the items are dispatched to retail outlets. Finally, consumers can purchase the thermal wear directly from Uniqlo stores or through online platforms. For those who opt for online shopping, delivery services ensure that the product reaches the consumer's doorstep, completing the journey from factory to consumer with efficiency and care.

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Favorite product: L'Oreal Gentle Lip and Eye Makeup Remover products
How L'Oreal Gentle Lip and Eye Makeup Remover products could travel from the manufacturer to our hands is provided below:

- Manufacturing: L'Oreal uses its production facilities to make Gentle Lip and Eye Makeup Remover products. These plants might be found anywhere in the world, depending on L'Oreal's approach to manufacturing.

- Quality Control: To guarantee that the products fulfill L'Oreal's requirements for safety and effectiveness, quality control procedures are carried out on them before distribution.

- Packaging: Following production, the goods are put into their ultimate receptacles, which could be bottles or receptacles meant for retail sales. Labeling products with branding and information may also be a part of packaging.

- Distribution: After packaging, the goods are shipped to local, state, or federal distribution hubs. Before being delivered to stores, these hubs serve as places where enormous amounts of L'Oreal items are kept in storage./

- Wholesale: Retailers purchase Gentle Lip and Eye Makeup Remover products in bulk from the distribution hubs. Pharmacies, supermarkets, beauty supply stores, department stores, and internet merchants may all fall under this category.

- Retail: The goods are on shelves or in online stores, waiting to be bought by customers. Retailers may use sales or discounts to draw in clients.

- Logistics: The store makes arrangements for the packaging and shipping of the Gentle Lip and Eye Makeup Remover items when a customer makes a purchase. This entails logistical tasks like order processing, transportation, and inventory management.

- Delivery: Postal services, courier services, or third-party logistics providers deliver the goods to the customer's location.

=>L'Oreal's manufacturing and distribution facilities, wholesalers, retailers, logistics firms, and delivery services are only a few of the intermediates engaged in this process. Everybody is essential to getting the goods from the plant into the hands of customers.

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Nike

·       Nike contracts with manufacturers around the world to produce its products. These manufacturers are typically located in countries with lower labor costs, such as China, Vietnam, and Indonesia

·       Then Nike coordinating with suppliers, freight forwarders, and logistics companies to optimize the flow of goods.

·       Once the products are manufactured, they are shipped to Nike's distribution centers located strategically around the world.

·       Nike sells its products to both wholesale partners (such as department stores and sporting goods chains) and retail partners (such as Nike-owned stores and online platforms).

·       Nike operates its own retail stores, both physical locations and online, where consumers can purchase Nike products directly from the company

·       Nike operates its own retail stores, both physical locations and online, where consumers can purchase Nike products directly from the company

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Nestle distribution channels:

- Direct channel:

+ Website: https://www.nestle.com

+ Sale offices/ distribution centers: Asia, Europe,..

- Indirect channel:

+ Wholesales: Tesco, Asda,...

+ Retailers: Cash & Carry, local shop, supermarket (Circle K, 7 eleven,..)

The process:

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1. Global Production and Distribution: Production: Similar to the global journey, raw materials are sourced globally, and your BMW might be built in a factory located in Germany, Mexico, or even the United States depending on the model and production allocation.

2. Regional Distribution: Export and Shipping: Once assembled and quality-checked, your BMW is likely shipped by sea from a major port near the factory to Vietnam.

3. Import and Customs Clearance: Authorized Importer: A Vietnamese company authorized by BMW typically handles import duties, customs clearance, and any necessary documentation. This importer might be a subsidiary of BMW itself or a Vietnamese firm specializing in car imports.

4. Distribution within Vietnam: Distribution Center: The imported BMW might be sent to a central distribution center operated by the authorized importer in Vietnam. This center could be responsible for storage, pre-delivery inspections, and potentially distribution to dealerships across the country.

5. Dealership Sale: Authorized BMW Dealerships: Authorized BMW dealerships in Vietnam purchase cars from the importer's distribution center. They might stock popular models or pre-order your specific configuration based on your choices. Your Purchase: You visit a BMW dealership to explore the showroom, test drive your dream car, and potentially configure a custom build with all the desired features.

Intermediaries Involved in Vietnam:

Authorized Importer: This company acts as the bridge between BMW and the Vietnamese market. They handle import logistics, customs clearance, and potentially some distribution within Vietnam.

Authorized BMW Dealerships: These dealerships are the final point of sale for new and pre-owned BMWs. They provide after-sales services like maintenance, repairs, and financing options.

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Product: Uniqlo's thermal wear

The journey of a Uniqlo thermal wear product from its inception at the factory to landing in the hands of a consumer is a process marked by several key stages. Initially, material suppliers provide the innovative and high-quality materials that are characteristic of Uniqlo's thermal wear. These materials then make their way to Uniqlo's manufacturing facilities, where the products are designed and produced for detail and quality. Once the thermal wear is ready, logistics companies step in to transport these products from the manufacturing plants to various distribution centers around the globe. These distribution centers serve as pivotal points, storing large quantities of products and managing inventory before the items are dispatched to retail outlets. Finally, consumers can purchase the thermal wear directly from Uniqlo stores or through online platforms. For those who opt for online shopping, delivery services ensure that the product reaches the consumer's doorstep, completing the journey from factory to consumer with efficiency and care.

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I choose Uniqlo.

Uniqlo is a globe apparel brand and the journey of a Uniqlo product from the factory to my hand:

1. They buy raw materials from outside.

2. Process the material into fibre or fabric

3. Garment product production.

4. Check quality and finishing

5. Distribution and shipping

6. Shipping to a retail store

The imtermediaries are involved:

- Raw material suppliers.

- Yarn/fabric manufacturer

- Garment factory

- Quality control company

- Distribution centre

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As a consumer, my favorite brand is probably Nike. In my opinion, the product from the factory reaches the consumer through the following steps:

1.manufacturing:the product is initially manufactured in a factory or production facility.

2.distribution:one the products are manufactured, they typically transport to distribution or warehouses.

3.wholesalers:purchased large quantity of products to retailers in smaller quantities.

4.retailers:they sell products to consumers through various channels

5.consumer:the products reach the hand of consumers

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As a man , I am quite interested in Adidas , one of the famous sports German brand .

Adidas, like many global companies, has a complex and multi-layered supply chain. Here’s a general overview of how an Adidas product might get from the factory to your hands:

1. Manufacturing: Adidas products are manufactured in more than 400 independent factories around the world, located in around 45 countries ¹.

2. Quality Check and Workplace Standards: Adidas has a detailed and systematic approach to managing the relationships with its suppliers. This includes a multi-level monitoring and enforcement process to ensure compliance with Adidas’ Workplace Standards, which cover workers’ health and safety and provisions to ensure environmentally sound factory operations ¹.

3. Transportation: After production and quality checks, the products are transported to various distribution centers. This could involve multiple modes of transportation including trucks, trains, ships, or airplanes.

4. Distribution Centers: At the distribution center, products are stored until they are needed at the retail outlets. They are then shipped to various retail locations.

5. Retailers: Retailers receive the shipment of goods and stock them on their shelves.

6. Sales: Finally, consumers purchase the products from the retail outlets or online platforms.

7. Delivery: If purchased online, the product is then delivered to the consumer’s specified location.

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Nike:

·       Nike contracts with manufacturers around the world to produce its products. These manufacturers are typically located in countries with lower labor costs, such as China, Vietnam, and Indonesia

·       Then Nike coordinating with suppliers, freight forwarders, and logistics companies to optimize the flow of goods.

·       Once the products are manufactured, they are shipped to Nike's distribution centers located strategically around the world.

·       Nike sells its products to both wholesale partners (such as department stores and sporting goods chains) and retail partners (such as Nike-owned stores and online platforms).

·       Nike operates its own retail stores, both physical locations and online, where consumers can purchase Nike products directly from the company

·       Nike operates its own retail stores, both physical locations and online, where consumers can purchase Nike products directly from the company

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My favorite product is Ostar seaweed-flavored snacks.

In my opinion, after the factory has produced finished products, the products will be transferred to the warehouse, then from the warehouse to transportation units to small distributors such as grocery stores, supermarkets, and convenience stores. Benefits,... then reach customers

In my opinion, the intermediaries involved:

-Supplier

-Transport unit

-Distributor

-Retailers

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My favorite brand is Yonex, as I am a badminton enthusiast myself. And below are the steps for Yonex’s racket to come to me:

Possible Journey:

1. Manufacturing: Yonex likely uses a combination of in-house factories (maybe in Japan or Taiwan) and contracted manufacturers in Asia.

2. Components: The racket is built from various parts - frame, shaft, strings, grip, etc. These might be made in separate facilities and shipped to the main assembly plant.

3. Assembly: The racket parts are put together at the main factory. Quality checks happen here to ensure everything meets Yonex's standards.

4. Distribution Center: The finished rackets are shipped to a large regional distribution center. This center acts as a hub, storing and managing inventory for a specific area (e.g., Southeast Asia).

5. Wholesalers: Yonex might sell in bulk to wholesalers who deal in sporting goods. These wholesalers buy a large quantity of rackets at a discounted price and then distribute them to smaller retailers.

6. Retailers: Sporting goods stores, badminton specialty shops, or even online retailers purchase rackets from wholesalers or directly from Yonex. This is where you'd likely find the racket you want to buy.

Intermediaries Involved:

Manufacturers: Yonex themselves or their contracted partners who make the various parts and assemble the final racket.

Distributors: The companies that manage large warehouses and distribute Yonex products to retailers.

Wholesalers (optional): Businesses that buy in bulk from Yonex and then sell to smaller retailers.

Retailers: Sporting goods stores, online retailers, or any shop that sells Yonex badminton rackets to individual customers like you.

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yonex products- tennis & badminton racquets

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Yonex is the world leader in Golf, Tennis and Badminton equipment. At Yonex , we take the game as seriously as you do. We are a company driven by technology, so we constantly explore new materials, designs and innovative ways of improving your game.

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Product: Album Kpop

A Kpop album's route from the factory to the consumer's hands usually consists of multiple steps:

Production: Kpop albums are made in factories in large quantities. This includes printing the record artwork, burning the CDs or DVDs, and packing them with any additional extras like photo cards, posters, or lyric booklets.

Once the records are created, they are distributed to a variety of sources, including music stores, internet retailers, and entertainment corporations. Distribution can take place both within South Korea and globally to appeal to the worldwide Kpop following.

Retail: Kpop records are available through a variety of channels, including physical stores, online markets, and official fan shops. Fans can buy records in person or online, with many preferring to pre-order limited editions or special merchandise.

International orders are transported from distribution facilities or shops to customers all around the world. This includes properly packing the albums to prevent damage during transit and selecting shipping options that guarantee timely delivery.

Finally, fans receive their Kpop CDs and enjoy both the music and the supplementary content, which includes photobooks, posters, and collectible goods. Fans can also post their unboxing experiences and album reviews on social media, adding to the larger Kpop community.

Intermediaries connected with K-pop records usually include:

Record labels sign and manage K-pop acts. They manage album production, distribution, and promotion.

Music producers create, arrange, and produce music for K-pop albums. They collaborate closely with artists to develop songs that reflect their style and concept.

Entertainment agencies oversee K-pop performers' careers, from training and promotion to scheduling and contracts.

Distributors: They are in charge of getting albums into retailers, both physical and digital. They collaborate with merchants and streaming services to make music available to the public.

Promotion Teams: These teams are in charge of marketing and promotion for K-pop albums, such as teaser releases, music video promotions, and fan interaction events.

Concert Organizers: They organize K-pop concerts and tours in conjunction with album releases to promote the music and connect with fans.

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Ovaltine's journey from factory to consumer is a prime example of the distribution of everyday consumer products.

1. Production and packaging

Ovaltine's journey begins at the manufacturing plant. The product is then packaged in the designed packaging

2. Allocation

After packaging, ovaltine is transported to distribution centers or warehouses. For a global brand like Ovaltine, this process can include long-distance shipping across countries and regions

3. Retail and delivery

From distribution centers, Ovaltine continues its journey to retail locations, supermarkets and convenience stores, where consumers can easily make purchases. For online shoppers, Ovaltine is also delivered directly to consumers through a delivery service.

4.Promotion and marketing

Through television, social networks and other communication channels, Ovaltine maintains its presence in the minds of consumers, encouraging them to make purchases.

For Ovaltine, from production to consumers, the main intermediate stages are:

Raw material supplier: Providing raw materials for Ovaltine production

Manufacturer: Ovaltine production and packaging.

Distributor: Ships Ovaltine to various retail locations

- Retailers: Sell Ovaltine to consumers through stores and online platforms

Delivery service: For online purchases, ensure Ovaltine arrives at the consumer's door

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Gia Ky Cosmetic is a new cosmetics brand that I've recently fallen in love with, launched in March 2024 by the hot rich kid Gia Ky. The brand's debut product is a lipstick collection consisting of 6 shades with unique and intriguing names such as " Oánh ghen", "Tỉnh lại liền." These are matte liquid lipsticks, vegan-friendly. With his fame and influence on social media, the owner of this brand is actively promoting the product on TikTok and Instagram. Currently, their products are being promoted moderately, only available for sale on Shopee, TikTokShop, and Instagram, officially managed by Gia Ky. I've purchased one of his products on TikTokShop and am quite satisfied with the quality compared to the price.

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My favorite brand is the famous brand Apple. From factory to consumer, the journey includes many different intermediaries.

Manufacturing plants: Products begin their journey at Apple's manufacturing plants, where they are assembled and packaged.

Suppliers: Apple works with many suppliers around the world to source components such as chips, displays and batteries. These suppliers provide necessary parts to manufacturing plants.

Logistics companies: Once assembled, products are shipped via logistics companies such as FedEx, UPS or DHL to distribution centers.

Distribution Centers: These centers store and manage inventory before shipping it to retailers.

Retailers: Apple products are sold through a variety of channels, including Apple Stores, authorized resellers, and online stores.

Final consumer: Finally, the product reaches you, either through a physical store purchase or online order.

Throughout this process, there are quality control checks, regulatory compliance steps, and many other intermediaries involved in ensuring the smooth flow of products from factory to consumer. .

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As a man , I am quite interested in Adidas one of the famous sports German brands.

Adidas, like many global companies, has a complex and multi-layered supply chain. Here’s a general overview of how an Adidas product might get from the factory to your hands:

1. Manufacturing: Adidas products are manufactured in more than 400 independent factories around the world, located in around 45 countries ¹.

2. Quality Check and Workplace Standards: Adidas has a detailed and systematic approach to managing the relationships with its suppliers. This includes a multi-level monitoring and enforcement process to ensure compliance with Adidas’ Workplace Standards, which cover workers’ health and safety and provisions to ensure environmentally sound factory operations ¹.

3. Transportation: After production and quality checks, the products are transported to various distribution centers. This could involve multiple modes of transportation including trucks, trains, ships, or airplanes.

4. Distribution Centers: At the distribution center, products are stored until they are needed at the retail outlets. They are then shipped to various retail locations.

5. Retailers: Retailers receive the shipment of goods and stock them on their shelves.

6. Sales: Finally, consumers purchase the products from the retail outlets or online platforms.

7. Delivery: If purchased online, the product is then delivered to the consumer’s specified location.

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Lê Minh Hiền- 22070458

SALES CHANNEL

1. Direct sales: Chanel Boutiques. The Chanel-owned stores offer the most extensive selection and a luxurious shopping experience (both online on the website or offline store)

2. Authorized Retailers: stores that Chanel itself selects and cooperates with to sell certain products.

3. Indirect sales: Upscale department stores like Harrods or Bloomingdale's have dedicated Chanel sections where they purchase the products wholesale from Chanel.

INTERMEDIARIES INVOLVED:

1. Suppliers

2. Manufactures

3. Distributors

4. Retailers

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Product: Ostrovit Creatine (health supplement) from Poland.

Ostrovit creatine is a product of a company based in Poland, so in order for this product to be distributed to Vietnamese users, Ostrovit must completely rely on third-party retailers. Retail support businesses for Ostrovit are often shops selling sports and health products. Speaking specifically about Ostrovit's creatine product, they define the customer group of this product as young people, teenagers and athletes aged 18-30 years old. That's why they combine product distribution through direct stores with distribution through e-commerce platforms such as shopee, lazada, tiktok shop, even these retail shops also have websites for product sales.

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Distribution, retail, and production are the usual steps in the process of making Converse sneakers. Wholesalers and distributors are the middlemen who handle bulk shipments to different retailers after the manufacturing produces goods.

Consumers can purchase the shoes from retail establishments, internet retailers,…. To make sure the shoes are delivered to clients quickly, logistics firms could also be involved in the shipping process.

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Product: Ostrovit Creatine (health supplement) from Poland.

Ostrovit creatine is a product of a company based in Poland, so in order for this product to be distributed to Vietnamese users, Ostrovit must completely rely on third-party retailers. Retail support businesses for Ostrovit are often shops selling sports and health products. Speaking specifically about Ostrovit's creatine product, they define the customer group of this product as young people, teenagers and athletes aged 28-30 years old. That's why they combine product distribution through direct stores with distribution through e-commerce platforms such as shopee, lazada, tiktok shop, even these retail shops also have websites for product sales.

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My favorite products are clothes, for a pair of pants or shirt to reach me I need to go through
- First of all, processing and production at garment factories
- Next is packaging and distribution to clothing stores
- And to reach me, the clothing shop can sell directly at the store or can sell online on the platforms facebook, shoppe, tiktok, lazada,...

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Dell's main distribution channel in the United States

1. Direct sales channel

Through physical stores and dell website

2. Distribution networks

While Dell strongly promotes direct sales, its network of authorized distributors is also important in reaching a broader customer base and ensuring Dell products stay available. appears in many different channels.

3.Online channels

Dell also sells its products through online retailers such as Amazon and Best Buy.

In others marketplace such as Viet Nam Dell using another strategy

the exclusive distributor of Dell product is ADG distributor

ADG is sold to chain stores such as The Gioi Di Dong, Phong Vu,....

ADG is the company in charge of warranty for Dell products in Vietnam