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Marketing mix: affordable price for target, online distribution and selected points of sale, promo based on social media and influencer marketing campaigns, product sustainability leverage.

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Marketing mix: affordable price for target, online distribution and selected points of sale, promo based on social media and influencer marketing campaigns, product sustainability leverage.

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The main competitors are brands specialized in youth eco-fashion such as Noiko, Saic, Fontali, which hold an overall market share of 20%.

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The main competitors are brands specialized in youth eco-fashion such as Noiko, Saic, Fontali, which hold an overall market share of 20%.

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The main critical issues are the limited product offering and the higher-end positioning. Large-scale retail brands are also present but with unfocused assortment and promotion.

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Suppliers will be selected favoring local companies and short supply chains to reduce the environmental impact. The fabrics will mainly come from companies specialized in the recycling of textile fibers or in organic production.

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Suppliers will be selected favoring local companies and short supply chains to reduce the environmental impact. The fabrics will mainly come from companies specialized in the recycling of textile fibers or in organic production.

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The reference market is that of eco-sustainable clothing for a target of young people aged 18-25, residing in the main Italian cities and interested in fashionable products that respect the environment. According to the latest estimates, the value of this segment has reached €800 million per year, with a growth of 10% per year in the last 3 years. Sensitivity towards these issues is increasing especially among young people.

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The reference market is that of eco-sustainable clothing for a target of young people aged 18-25, residing in the main Italian cities and interested in fashionable products that respect the environment. According to the latest estimates, the value of this segment has reached €800 million per year, with a growth of 10% per year in the last 3 years. Sensitivity towards these issues is increasing especially among young people.

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A group of young graduates decides to create and establish a company for the production and sale of **eco-friendly and sustainable** clothing and accessories, targeting environmentally-conscious youth who are also fashion-savvy. They aim to offer clothing items and accessories made from **natural fabrics and recycled materials**, presenting a style that is both trendy and easy to wear in everyday life.

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A group of young graduates decides to create and establish a company for the production and sale of **eco-friendly and sustainable** clothing and accessories, targeting environmentally-conscious youth who are also fashion-savvy. They aim to offer clothing items and accessories made from **natural fabrics and recycled materials**, presenting a style that is both trendy and easy to wear in everyday life.

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Their offer will include trousers, sweatshirts, t-shirts, caps, belts made with natural fibers (cotton, linen) and recycled materials (organic cotton, regenerated nylon). The garments will be characterized by minimal and essential cuts, with a strong personality. Each item will have a label indicating its sustainability

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Their offer will include trousers, sweatshirts, t-shirts, caps, belts made with natural fibers (cotton, linen) and recycled materials (organic cotton, regenerated nylon). The garments will be characterized by minimal and essential cuts, with a strong personality. Each item will have a label indicating its sustainability

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because it allows them to limit the partners' liability to paid-in capital only, it is suitable for small/medium-sized companies like their business.