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The participation of women in the cinema.

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The participation of women in the cinema.

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A big change in the entertainment industry was that women have assumed various roles (movies, series) that in previous years were exclusive to men, although there is still a long way to go. “Many actresses today are producers and it allows them to tell different stories, about lawyers, scientists and other professions. (Something that didn't happen in the past)

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Unfortunately, many women offer sexual services, which promotes the sex trafficking of women, for which they have no protection. they are exploited by pimps and does not promote an improvement in women's health.

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Men always questioned the ability of women to talk about soccer for the simple fact of being women, today there are many female sports journalists who leave evidence that they have the same ability as men to report.

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In the clip of a well-known Argentine streamer called "coscu" you can see how he reacts to one of the new songs released by the Argentine singer María Becerra, basically he assumes that it was written by a man only because a part of the song seemed very good to him, implying that he does not see her capable of writing his songs.

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“Dream Crazier” is a campaign launched in 2019 by Nike. The video’s message inspires women around the world to dream big and not give up on life's challenges and obstacles. To work hard for your goals even when others call you crazy, incompetent, delusional…

Motivates to be an example that nothing is impossible, and that dreams can come true with effort and dedication

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Tommy girl made this advertisement about her perfume accordingly. Not sexualizing or using the model's body to earn more with it. They respected her for who she is and didn't show something she didn't corresponded to the perfume brand.

( Genissel y Llagueiro )

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Throughout history, very few cases of women in important positions such as the presidency are known. They tend to say that the man is more "qualified" for this position, emphasizing tha the woman would either do a bad job or just want to be in that position to show off her body.

( Genissel y Llagueiro )

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This song in collaboration with Papu DJ was the first big hit in L-Gante's music career and one of his most popular songs to this day. From the moment we look at the thumbnail of the video, we can get an idea of ​​the type of image that is given about women. Throughout the video, the woman is highly sexualized both in the representative role and in the lyrics. Despite this, it is still a well-known and enjoyable song for many people.

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L-GANTE RKT - L-GANTE FT  PAPU DJ 🍑 (Videoclip Oficial)

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This is Victoria Secret's new campaign here we can see the models showing their bodies which aré not perfect.
This is positive, because it's real.

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Another example of misrepresentation is when women are seen in ads photoshopped to achieve a stereotype of impossible beauty.

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In this publication we can see the well-known presenter Sol Perez, who is promoting the soda "Manaos", what is wrong with this ad is that Sol Perez is in mesh, not to mention that she is almost naked promoting a soda. What we noticed is that the advertising is poorly executed because it seems that they are trying to promote the splendid body of the model instead of the drink. Because she doesn't have to be in a tight leotard when she can be at home enjoying the drink they promote. In addition, marketing comments that have a clear double meaning seem aberrational to us.

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An example of negative representation is when beauty shows show women as perfect and set a stereotype of beauty for everyone else.

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In the movie Scarface, by Brian de Palma, the character Elvira Hancock, is portrayed like an objective that the main character, Tony Montana, needs and wants to reach, at first he loves Elvira, but then, when she accomplish his objective, Tony isn't interested in Elvira anymore, she's used like a goal to reach, not having any development besides being Tony's goal/girlfriend

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In this movie, Shrek 3, Fiona and the princesses are well representated as they're empowered, escaping successfully by themselves, without making them seem weak or useless, every princess have an important role in their escape operation.
The princesses are:
Snowhite
Rapunzel
Fiona
Fiona's mother
Cinderella
Sleeping Beauty
Doris (The ugliest step sister)

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A Victoria Secret campaing in which she tries to sell underwear.
In this page we can see the model the perfect body-types.
This is negative because not all of us have this type of body.
This is unreal.

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The video shows us how the protagonist of the series is mistreated and forced to perform a sexual act against her will. To which the girl feels very sad, embarrassed and angry because she could not do anything to defend herself or avoid the situation.
In this scene we also see that the girl goes through this situation just because she had a job that is not usually well regarded and that for many men, because they work for this, the woman becomes an object of their property and they believe they can do what they want. want with her

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This advertising promotes a coffee brand in a very good way where the model does not need to be sexualized in order to promote a product.
In addition, the advertising is well done because the viewer does want to consume the product.