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When transferring footage and images to my laptop for editing I was unable to access the files due to low storage. I've decided to invest in an SD card so that my work can be organised and avoid the risk of data loss.

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After assessing my storyboard and shotlist I am apprehensive of the time constraints. Seeing as I was unable to continue with work for a week, this morning I focused on amending my moodboard to directly associate with each location, this will allow me to have a clearer vision to replicate the shots and make it easier for peers to interpret and give feedback. In the event that I am unable to complete my shot list I may have to resort to using archive footage and photography that the designer already has. I really hope to be able to implement my creative direction to embrace the current trends so that the campaign is able to effectively reach my target audience.

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My interests include fashion, art, research, history, sociology, psychology, and visual storytelling. I am passionate about exploring the ways in which these disciplines intersect and influence one another, particularly within the context of fashion and its cultural significance. This project allows me to combine my diverse interests into a cohesive and meaningful exploration of a topic that resonates with me personally and intellectually.

Throughout the year, I have engaged in various projects and tasks that have brought me joy and satisfaction. I particularly enjoyed working on papermation, where I was able to tap into my childlike creativity and polish my skills in drawing, precision, patience, and attention to detail. Additionally, I found pleasure in conducting case studies on pioneers of different mediums of media, such as silent film, researching their historical context, and even creating a costume to immerse myself in the era. Furthermore, I discovered a newfound interest in scriptwriting during our fright night found footage task, which allowed me to explore storytelling in a unique and engaging way. While I have found joy in many aspects of my coursework this year, there have been certain tasks that I found less enjoyable. Specifically, I struggled with video editing using Premier Pro, as I found the software to be complex and challenging to navigate. Similarly, I did not particularly enjoy filming with a camera, as I found it to be intimidating and overwhelming at times. Additionally, preproduction tasks such as shot lists felt  time-consuming, detracting from my overall enjoyment of the filmmaking process.

Within this project, I would like to further develop my skills in visual storytelling, research, and creative expression. Specifically, I aim to refine my abilities in scriptwriting, costume design, and cinematography, while also exploring new techniques and approaches to storytelling. Additionally, I hope to strengthen my proficiency in video editing using Premier Pro and overcome any challenges or limitations I may have encountered in previous projects. By pushing myself outside of my comfort zone and embracing new opportunities for growth, I am confident that this project will enable me to expand my skill set and achieve my creative aspirations.
I chose this topic for my project because it aligns with my diverse interests in fashion, art, research, history, sociology, psychology, and visual storytelling. By exploring themes related to fashion and its intersection with culture, society, and identity, I can explore a subject that fascinates me on multiple levels. Additionally, I see this topic as an opportunity to showcase my creativity and analytical skills while sifting into a field that is both personally fulfilling and academically enriching.

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First, I had to contact the designer to ensure that the clothes were ready for the shoot. It was important to have everything in place to bring my concept to life. Thankfully, the designer was cooperative and had the clothes prepared, which was a relief. Next, I had to reach out to models to participate in the shoot. However, I faced a last-minute cancellation from one of the models. I decided to step in and model the clothes myself. It was a spontaneous decision, but it turned out to be a fun and empowering experience. The location for the shoot was the Naval College Gardens, and it was a peaceful setting that aligned perfectly with my concept. The beautiful gardens provided a serene backdrop for the photos. Unfortunately, the weather quickly changed, and I had limited time to capture all the angles, poses, and footage that I had planned. It was a challenge, but I made the most out of the situation and worked efficiently to get the shots I needed. Looking back, I realise that I could have planned for unexpected weather changes by either editing past photographs of the clothes or switching to indoor locations, such as a museum. It's a valuable lesson for future shoots, as it's important to have backup plans and alternatives in case of unforeseen circumstances. Overall, the photoshoot was a success, despite the challenges. I'm excited to move forward with editing the photographs and bringing my concept to life. It was a valuable learning experience, and I can't wait to see the final results.

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I was able to organise and analyse the key information I need to include in my Research, this is what I have done :

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I had recently completed my pitch which i felt was not to the best of my ability. This was due to my procrastination and lack of practice and nerves. I had left out key points and faced technical difficulties with the software I used to present which resulted in poor sound quality. Despite this I was able to elaborate points made in the presentation during the question time which gave me an excellent result overall.

[4/23 3:45 PM] Leanne Churchill

Thank you Mercy.

WWW: A very thorough presentation that conveyed your plan professionally and justified your skills and attributes using your previous work experience. Very good primary and secondary research that also covered costs/budgets. You also successfully showcased your knowledge of marketing techniques and SWOT analysis.

EBI: To reach the high grades for the creative grading criteria you need to showcase your own skills in software and equipment. Relying on templates will not allow you to do this and it would be good for you to adapt your plan before starting the creative production.

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Today, I want to reflect on the process of preparing for my presentation to showcase my idea of a sustainable fashion campaign. It was a challenging yet rewarding experience that allowed me to assess my strengths and weaknesses, and ultimately put together a compelling pitch.

To begin, I took the time to look back at my past work and identify the areas where I excelled. One of the strengths I discovered was my enjoyment in creating a poster, as well as my developed understanding of audience profiling when making a silent film. During the presentation, I referred to my past project on a sustainable fashion magazine and previous work experience. This allowed me to showcase my skills in editing, creating engaging editorials and photography, as well as my ability to develop a strong social media marketing strategy. I also explored software resources and considered the associated costs for various marketing activations, which demonstrated my dedication and attention to detail. These experiences gave me confidence in my ability to create visually appealing and targeted content.

I also conducted a personal SWOT analysis. This helped me identify the weaknesses such as having a limited budget, access to materials, and time constraints compared to real-world marketing campaigns. Moreover minimal access to real-world feedback from consumers or industry professionals may impact the project's effectiveness. I plan to manage these challenges by conducting surveys at sustainable fashion workshops and thrifts stores which I have access to, as well as utilising existing statistics and implementing the successful features of previous campaigns. This was a valuable exercise that allowed me to focus my efforts and make informed decisions.

When it came to creating the presentation, I decided to use Canva as my design tool. I used a template for the first display page but not for the rest of the PowerPoint to ensure that I maintained a professional, creative look synonymous with my concept. One challenge I faced was my nervousness when presenting. To overcome this, I chose to prerecord my presentation. However, I found myself re-recording multiple times due to various reasons. One of the frustrations was the inability to audio test on Canva's software, which led to some audio quality issues. It was a valuable lesson for me to allocate enough time for audio testing and consider using a better microphone in the future.

Overall, I am pleased with the result of my presentation. I always enjoy adding my personal creative flare to any project, and I'm pleased with how I was able to maintain a consistent theme throughout. It was a journey of self-reflection and growth, and I believe it will serve as a strong foundation for my sustainable fashion campaign. Moving forward, I will remember the importance of audio testing and investing in better recording equipment if I choose to prerecord in the future.

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After evaluation of my progress with the FMP self tracker spreadsheet, I have determined that there are a few gaps in my work, considering that my research into the individual marketing activations is limited. However, I have experience and would be able to find the sources I need with ease. My time-management has been poor due to external pressures, but I hope to make time this week to make my questionnaires for primary research as well as pre production documents. I have been working on different PowerPoints for each task, so I have to start making my website before the project deadline. I have been delaying this task as I have struggled with wix in the past, making individual PowerPoint will be more time efficient because I am able to embed the presentations onto wix. Forming my rationale document was not difficult as I had my past document for reference.

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Today was a productive day for me. I started by planning to complete the shotlist and location recce sheet, but ended up focusing on the location and risk assessment instead. I found it a bit challenging to concentrate on the shot list, so I decided to save the storyboard, moodboard, and script to work on them at home. I find that I can be more focused and creative in a comfortable environment.

While working on the location and risk assessment, I encountered a few issues. One of the challenges was gathering all the necessary information and ensuring the assessment was thorough. To resolve this, I took my time and carefully went through each aspect of the location, identifying potential risks and coming up with mitigation strategies. I also consulted with others who had experience in this area to get their insights and suggestions.

I'm quite happy with how the location and risk assessment turned out. I feel confident that I've covered all the important aspects and have a solid plan in place to address any potential risks. It gives me peace of mind knowing that I've taken the necessary precautions to ensure a safe and successful project.

To improve my ability to complete the location and risk assessment, I could have used some additional resources or tools. For example, having access to a comprehensive checklist or template specifically designed for location assessments would have been helpful. It would have provided me with a structured framework to follow and made the process more efficient.

Overall, despite the initial struggle with the shot list, I'm satisfied with the progress I made today. I'm looking forward to working on the storyboard, moodboard, and script at home, where I can fully immerse myself in the creative process. I believe it will result in a more focused and inspired outcome.

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I thought watching tutorials would help me quickly adapt and use the software and websites I needed to put my magazine together. Unfortunately, due to lack of time, it was still a struggle. I found it hard to keep up with the tutorials and apply what I was learning.

Feeling frustrated, I decided to switch to Canva, a graphic design website that I was already familiar with. This decision proved to be a good one, as I quickly and easily created the graphics I needed for my magazine. I was able to focus on the content of my magazine, rather than getting bogged down in the technical details of software and websites that I wasn't familiar with.

I'm glad that I was able to adapt and find a solution that worked for me. This experience has taught me that sometimes it's better to stick with what you know, rather than learn something new in a time crunch.
Using Canva also had another benefit: there were a few free images that proved helpful for diversifying my photo range. I was able to use these images to add variety to my magazine and make it more visually appealing.

I think that using these free images also helped me stay within my budget. As a new magazine publisher, I don't have much money to spend on professional photography or stock images. Being able to use Canva's free images was a huge help.

All in all, I think using Canva was the right decision for me. It allowed me to create a professional-looking magazine without getting stuck in the details of software and websites that I wasn't familiar with.

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Finding Inspiration: Researching Traditional Magazines for a Digital Publication on Fashion and Sustainability

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Finding Inspiration: Researching Traditional Magazines for a Digital Publication on Fashion and Sustainability

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I was looking for inspiration for my digital magazine about fashion and sustainability, so I decided to do some research in traditional magazines like women's lifestyle magazines and Adbusters magazine.

I chose women's lifestyle magazines because they often feature articles about fashion and beauty, which are two topics closely related to sustainability. I wanted to see how these magazines covered these topics and what advice they were giving readers.

I also chose Adbusters magazine because it has a reputation for being critical of consumer culture and advertising. I was interested in seeing how they addressed issues related to fashion and sustainability.

As I read through these magazines, I found many interesting ideas and perspectives. I saw examples of sustainable fashion brands, tips for reducing waste in the fashion industry, and critiques of fast fashion. I also saw how fashion and beauty were being used to sell products and create unrealistic beauty standards.

Overall, my research in traditional magazines helped inspire my own digital magazine. I was able to see what was already out there and get ideas for how to approach these topics in my own publication. I think that looking to traditional media sources can be a great way to get inspiration and stay informed about current trends and issues.

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As I delved deeper into the project, I realised that there were several factors that could potentially affect the success of the magazine. Firstly, as a magazine, it needs to sell, and this posed a significant challenge. I needed to find a way to appeal to a wide range of audiences without losing its core demographic.

Another challenge was to differentiate the magazine from others in the market, particularly Black Ballad. I had to find a way to critique their website and create something unique that would stand out from the competition. I also needed to find my niche and focus on creatives, given the absence of black magazines in this area.

Additionally, I had to consider the visual aspects of the magazine and stay updated with the latest trends and news to keep the content fresh and engaging. All these challenges required a lot of research, creativity, and critical thinking, but it was an excellent learning experience. Through this project, I learned how to develop a unique selling proposition, identify gaps in the market, and create engaging content that resonates with my audience. Overall, it was a challenging but fulfilling experience, and I am excited about the potential of my digital magazine.

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I recently traveled to Sweden to take photographs for my Afrocentric fashion digital magazine. The trip was both exciting and challenging. I had to scout for locations prior to the trip, communicate with a photographer, and find models to style. It was a lot of work, but I was excited to take on the challenge.

As a media production student, this trip was a great opportunity for me to put my skills into practice. I had to use my knowledge of photography and lighting to get the shots I wanted. I also had to use my communication skills to work with the photographer and models to get the best possible results.

One of the biggest challenges I faced was finding models who could style the clothing. This required me to use my research skills to find models who fit the style and vision of my magazine. It also required me to use my interpersonal skills to communicate with the models and make them feel comfortable and confident on set.

Another challenge I faced was finding the right locations to shoot in. I wanted to find locations that were visually interesting and that would complement the clothing. I spent a lot of time researching and scouting locations before the trip, but I still had to be flexible and open to new ideas while I was there.

Overall, the trip was a great success. I was able to get some amazing shots for my digital magazine, and I learned a lot about the process of creating a fashion shoot. As a media production student, this trip taught me the importance of using my skills to solve problems and adapt to unexpected changes. I'm excited to use what I learned on future projects.

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To create a comprehensive and insightful Afrocentric fashion magazine, I conducted extensive secondary research on the latest trends and styles from across the diaspora. My research has revealed unique insights and perspectives that will inform the content of the magazine and help me deliver a fresh and engaging publication to our readers.

In addition to researching the latest trends and styles in Afrocentric fashion, I also conducted research on specific techniques, camera and editing, and a range of existing products in the market. This research has given me a deeper understanding of the technical aspects of creating a digital magazine and has helped me identify unique opportunities to differentiate our magazine from others in the market.