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www.youtube.com. (n.d.). Better Together. Dog with Separation Anxiety? Support your dogs anxiety if home alone with ADAPTIL. [online] Available at: https://www.youtube.com/watch?v=UFsxGULN5EE&ab_channel=ADAPTILforDogs [Accessed 12 March. 2023].
This advert is about animal separation anxiety, I personally liked the part when the owner left, and the cruelness of it.
The ways I can use this idea in my advert is, that I can use the same theme in my advert with the Rooster

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Better Together. Dog with Separation Anxiety? Support your dogs anxiety if home alone with ADAPTIL.

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www.youtube.com. (n.d.). Google Home Official Ad. [online] Available at: https://www.youtube.com/watch?v=OsXedJq1aWE&ab_channel=PeekoftheNet [Accessed 12 March. 2023].
Google Home: Another case with a different company where they got memes out of the advert itself. The advertisement has the child talking to the system. This show cases the uses of it.

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This colour palette is designed with the feathers of a Rooster in mind, I think it describes the product and the theme that I was going for

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For Texts I have chosen this Sono bold since it is easy to read and simple.

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● How do you think your target audience feels about your product before they’ve seen your video?
They probably think that it is definitely a unique idea.
● How do you want them to feel after they’ve seen your video?
After the video I want my audience to think that a Rooster alarm clock is not as bad of an idea as they thought because of the rooster's sleep cycle.
● What tone/s or emotion/s will you need to convey to convince your audience of your promotional message?
In my message I want it to be more of a humorous tone towards the video, so that they can remember the advertisement in a brighter way.
● Which colours best represent these emotions? Why?
I think brighter colours would support these emotions like yellow, supporting the idea of joy. I also think that the colours of the Roosters feathers would also be good for symbolism.
● Which fonts best represent these emotions? Why?
I think a big blocky font, with straight lines, to make a direct approach on the emotion of Joy

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My video starts off with a guy waking up because of the Rooster, and he goes on with his day. A voice over is in the background saying how hard it was for him to wake up before the Rooster came into his life. Now he has a good sleep schedule and a friend Rooster.
The straight seeing of the rooster waking the man up makes the audience questions the advertisement straight away, but then see it in a lighter viewing when the find out the purpose of it

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Video Idea: Man being late to several activities due to bad sleep, changes his life by being a Rooster Alarm Clock.
Attention: The way to get the audiences attention is through the strange idea of the rooster in the clock, leaving the audience surprised and shocked that it is a concept.
Interest: the interest from my audience is humour, so that they laugh about it and maybe shares with a friend
Desire: The thing that my audience desires is to laugh and leave with a positive outcome
Action: The action of my video is to share with others, then word starts to get around convincing more people to buy

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Process: No thinking needed
Facts: The neutral objective is to get a laugh.
Feelings: The feeling of joy, and shock
Creativity: The idea of the rooster
Benefits: A good sleep schedule, and a friend in the rooster
Cautions: Looking after a rooster might be dangerous

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Linking to the mind map of exposure I think connecting Boldness and attention is good combination to get people to talk about the advertisement.
If we go with that duo of boldness and attention there will be one of two outcomes
1. The advert is a success and people are talking about it because of how boldness and unique it is.
2. It is too bold for them and they scroll pass.
So making it bold might lose some people but overall it would gain more than lose

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I made the focus of my mind Map to be Exposure. Exposure itself is not an actual message but making the purpose of the add for it to be talked about goes a long way for the products success.

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1. Video games cause violence in kids
2. Standing up to peer pressure
3. Noise proof toilet stalls for anxious people
4. A robot to come up with 80 unique ideas
5. A projector for your ideas in your head
6. Pen to read out words in books for slow readers
7. A picture frame that shows what the weather will somewhat look like
8. Self moving lawn mower
9. Liquid that transfers carbon dioxide into oxygen
10. A robot fish that blends into a habitat
11. Equal speaking opportunities
12. Self tracking camera
13. Anti drug abuse
14. Correct representation in media
15. Equal human rights
16. Board game club
17. Speaking up about bullying
18. Suicide helpline for all ages
19. A lightsaber that cures cancer
20. A light that shines through skin to find cancer
21. Blindness treatment
22. Rooms for the homeless
23. Cleaner streets
24. Human food that’s high in protein like dog food, but not dog food
25. A phone buddy ai to help you when you’re feeling alone
26. A platform that gives to a motivational speech depending on what you’re doing
27. A chair that adjusts perfectly for all body types
28. Fitness programs for the people that need it the most
29. Blue light reading glasses
30. A bin liner that when full closes by itself
31. A wipe that kills 100% of germs
32. Uber for click and collect
33. UV ray protecting window
34. Pollution protection for wild life
35. Clean up public  trash for money
36. Endangered Animals protection
37. A flamethrower that puts out fires
38.A belt with the time on it
39. Climate change support
40. reducing your carbon footprint
41. reduce wasted water
42. reduce wasted food
43. an energy drink that can give you unlimited energy
44. an app that tells you how to efficiently use your time
45. How drugs abuse can ruin your life
46. addiction support groups
47. Sexism in the gaming industry
48. Violence in the workplace
49. Lessoning violence from a younger age
50. A digital camera that also saves a file of a short video
51. night vision glasses
52. introvert meet up club
53. A knife that presses down by a button
54. A hat for a baby which also can dangle toys in front
55. How to get vapes away from your children
56. a non solid structure water bottle
57. a hologram that you can interact with
58. learning through virtual reality
59. A marker that rubs off of any surface
60.  A group planning application
61. An alarm clock with a rooster inside
62. A keyboard that types out the words for you
63. A vertical sliding door
64. An energy drink that cures cancer
65. a box that is designed to easily be folded
66. A pen with liquid gold
67. A suitcase with a hydraulic press for clothes
68.  A yoga mat that flattens out and rolls back up easily
69. A bed that rocks you to sleep
70. A Speaker that makes music that only dogs can hear
71. Headphones for concerts to block out screaming people but still listen
72. A body spray that actually lasts 48 hours
73. A washing machine that instantly starts the drying process afterwards
74. everyday glasses that help you zoom in
75. Exercise equipment that properly reads your heartrate
76. posters that change depending on the light in the room
77. actual webslingers (non copyright)
78. Hat with a propeller that makes you fly
79. Chrome being the default application
80. A robot that writes conclusions for you.

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Identify and profile your target audience (alarm clock with a rooster inside)

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Identify and profile your target audience (alarm clock with a rooster inside)

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• Age range; 18+

• Personal interests; Sleep and getting to places on time

• Geographic location; Western

• Level of education; Highschool graduate and above

Which platforms (including social media platforms) are members of my (potential) audience using?: YouTube, Facebook and instagram

• How long do members of your potential audience spend on those platforms?
The viewer is often does it but usually busy so its their spare time.

• How often do members of my (potential) audience use the platforms, e.g., daily? Every few days? Weekly?: Daily, but can be Every few days

• What kinds of content do they enjoy consuming, e.g., videos, essays, memes, GIFs?: Videos, and memes

• How can your content enrich the life of your (potential) audience members?
The content is to sell and advertise, but also entertain because I want the content to be memorable.

• How does your content differ from similar content available online? What is the point of difference?
My content differs from the originality from the idea.

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‘What do I need to show or say in the promo video that will persuade my audience to take action?’ : My video doesn't exactly have a call to action. I want my promo video to be memorable and memed on the internet, so people start talking about the product itself and is more likely to buy it.

Also, consider your target audience when researching:

‘What do my target audience already know, think or feel about my message?’: My Target audience thinks it is hilarious, but a good idea seeing the sleep schedule of a rooster and using it to maximise your own day.

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Finding inspiration from similar videos 

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Finding inspiration from similar videos 

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www.youtube.com. (n.d.). Introducing Amazon Echo. [online] Available at: https://www.youtube.com/watch?v=zmhcPKKt7gw&t=1s&ab_channel=BrandonYT [Accessed 12 March. 2023].
https://www.youtube.com/watch?v=zmhcPKKt7gw&ab_channel=BrandonYT
This video advertisement by Amazon, was good for their product, but was easily made into a joke online because of the possibilities that the system can say back.
This is what I want to do with my product, making it as a joke so it is remember for how obscure and funny the advertisement is, there was even an SNL skit about it.