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Pathos: an emotional feeling makes a powerful pathos.

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Pathos: an emotional feeling makes a powerful pathos.

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Logos: quantitative information makes a strong logos

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Logos: quantitative information makes a strong logos

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Ethos: Someone with a strong personal brand.  

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Ethos: Someone with a strong personal brand.  

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Logos is based on logic and evidence. The speaker must show that their speech/text/announcement is based on actual facts.

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Logos is based on logic and evidence. The speaker must show that their speech/text/announcement is based on actual facts.

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A powerful pathos convince an audience through emotions

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Using quotes from celebrities or government officials making sense to audience’s logical thoughts

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a persuasive technique that uses emotions to pursue the reader

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A high level of emotional intelligence and understanding of others emotions is key to a strong form of pathos in communications.

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a persuasive technique which uses arguments, facts, and logic to pursue the reader

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What make a strong Logos would be the appeal to logic sense of reasons, facts and statistics

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An element of argument and persuasion through a speaker establishes their credibility and knowledge

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Facts and statistics are
Important contributors in developing a strong logos.

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Anger and happiness can be strong emotions that drive action

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A strong pathos appeals to the emotions/ heartstrings of the target market.

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the persuasive technique which provides reader with credibility

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A persuasive technique that tries to convince with facts. Using proven statistics and research are examples

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Logic and Reasoning.

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A strong reputation and an honest form of communication is the key to credibility required for a structured ethos.

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Ethos is a persuasive technique that gets to the audience by credibility. A good example to build or establish this could be a professional player advertising new shoes

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What makes a good ethos is credibility. Whether the speaker is someone with credibility such as professor, or someone that can proof what they’re talking about is true with facts and/or research.

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Proves to the reader that the information is reliable and ethical

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You build credibility with a superior character of the general population and the the ad plays off the respect given to the spokesperson. You can establish this by using a celebrity of high status.

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1.What makes ‘good’ ethos? How do we build or establish this?

2.What makes ‘strong’ logos?

3.What makes a ‘powerful’ pathos?

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Strong images that connects with audience.