# data[].attributes.body
Field/Aspect: Trade, Stocks, Economics, etc.

Title: e.g. Damages caused by Bualoi typhoon in Viet Nam

Why do you choose this topic?: shocking news, up-to-date, etc.

Content structure:

About Bualoi typhoon, where did it come from?

Damages on economy, people

How can Viet Nam recover?

Suggested sources: VNExpress https://e.vnexpress.net/news/news/typhoon-bualoi-to-make-landfall-in-central-vietnam-this-afternoon-4944570.html

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VnExpress International - Latest news, business, travel and analysis from Vietnam

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At 4 a.m. Sunday, the storm was about 200 km east of Da Nang over the Paracel Islands, packing sustained winds of 133 kph and gusts up to 166 kph as it tracked west-northwest at 30 kph, according to Vietnam's national weather agency. Forecasters said it will hit central Vietnam this evening with maximum sustained wind speed of 149 kph, before weakening into a tropical depression over northern Laos on Monday.

The Japan Meteorological Agency estimated Bualoi's winds at 126 kph, while Hong Kong's observatory warned the storm may first strike Ngang Pass on the Ha Tinh-Quang Tri border with gusts up to 140 kph.

Ahead of landfall, seas in the northern and central South China Sea are already churning with waves up to 10 meters near the storm's center. Coastal waters from Thanh Hoa to Quang Ngai are forecast to see wind speed at up to 149 kph and waves of 5-7 meters, while storm surge along the coast from Ninh Binh to Ha Tinh may reach 1.5 meters.

Heavy rains have been lashing central provinces since Saturday night, with rainfall topping 200 mm in Nghe An and Quang Tri. In Hue City, downpours and thunderstorms have caused flooding in low-lying streets and blown the roofs off three houses; one person was reported missing after being swept away by floodwaters.

Forecasters warned that from now until Oct. 1, northern and central provinces could see 200-400 mm of rainfall, with some areas exceeding 600 mm. Rivers may swell by up to 9 meters upstream, raising the risk of severe flooding in urban areas and landslides on mountain slopes.

Authorities have suspended flights at four airports: Dong Hoi, Tho Xuan, Phu Bai and Da Nang, and ordered a full ban on fishing vessels from Quang Ninh to Quang Ngai. By 5 p.m. Sunday, provinces in the storm's direct path must complete evacuation of residents from vulnerable zones.

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typhoon bualoi to make landfall in central vietnam this afternoon - vnexpress international

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Typhoon Bualoi to make landfall in central Vietnam this afternoon - VnExpress International

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Typhoon Bualoi is expected to make landfall in central Vietnam around 6 p.m. Sunday, bringing winds of up to 133 kph, storm surges over a meter, and intense downpours that could unleash flash floods and landslides. - VnExpress International

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What chance is there for young people in Viet Nam to afford a house?

Field: Real estate, Youth

Why: current news about housing prices in VN, give saving and investment advice

Suggested content structure:

- House prices reality

- Youth’s average financial status

- What should young people do to afford a house?

Suggested source: Podcast Tài chính cá nhân | Người trẻ, vốn ít, mua nhà thế nào? | VnExpress, https://vietnamnet.vn/en/housing-prices-in-vn-young-people-need-20-25-years-to-afford-a-house-2421802.html

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Field / Aspect: Personal Finance, Retirement Planning
Title: Key changes in NPS rules
Why do you choose this topic?
Up-to-date (October 1st)
Big impact: The new rules greatly expand flexibility and risk/reward choices (e.g. 100% equity option, multiple schemes)
Educational: Good opportunity to explain retirement scheme mechanics, trade-offs, and reforms to your readers.
Content structure:
What is NPS and its roles?
What are the changes to be implemented from October 1st?
What are major changes NPS has seen?
https://www.financialexpress.com/money/big-changes-in-nps-rules-from-october-1-know-how-new-guidelines-affect-your-investment-3990045/?utm_source=Taboola_Recirculation&utm_medium=RC&utm_campaign=FE

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Field/Aspect: Finance, Economics

Title: Vietnam surpasses Bangkok on the path to become a financial center.

Why do you choose this topic: up-to-date, positive, surprising, we can make a line chart from the data in this news

Content structure:

1. How do they evaluate whether a country is a financial center

2. Analyze more specific based on provided data

3. What VN has done to achieve this rank

Source: https://e.vnexpress.net/news/business/economy/hcmc-rises-3-places-in-global-financial-center-ranking-surpasses-bangkok-4944913.html

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HCMC rises 3 places in global financial center ranking, surpasses Bangkok - VnExpress International

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HCMC has risen to 95th on the Global Financial Centres Index, three spots up from earlier this year, overtaking in the process Thailand’s Bangkok for the first time.

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Hanoi Residents Use Boats to Cope with Waist-Deep Floods

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Hanoi Residents Use Boats to Cope with Waist-Deep Floods

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Title

Hanoi Residents Use Boats to Cope with Waist-Deep Floods

Field / Aspect

Environment / Urban Flooding

Reason for Choosing

Shocking: City streets turned into rivers.

Up-to-date: A current event caused by heavy rains.

Educational: Shows impacts of storms and weak drainage.

Content Structure

1. What happened: Heavy rain from Storm Bualoi flooded many Hanoi streets; water rose up to 60 cm.

2. Scenes: People used boats, rafts, and pushed motorbikes through water; houses in low areas were submerged.

3. Causes: Rainfall in some places reached nearly 200 mm, overwhelming the drainage system.

4. Response: Pumping stations worked to lower water levels but could not keep up everywhere.

5. Impact: Daily life disrupted—commuting, schooling, and living conditions affected.

6. Takeaway: Hanoi needs stronger flood prevention and urban planning for extreme weather.

https://e.vnexpress.net/photo/environment/hanoi-residents-battle-waist-deep-floods-with-boats-and-rafts-4945430.html

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Hanoi residents battle waist-deep floods with boats and rafts

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Heavy downpours on Tuesday turned Hanoi’s streets into rivers, forcing residents to wade through waist-deep water, push stranded motorbikes and even row boats and rafts to get to work and school.

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How Asia Can Reduce Its Dollar Dependence

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How Asia Can Reduce Its Dollar Dependence

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Field / Aspect: Finance, Policies

-Why dollars dominance persist:

+No alternatives match the stability, liquidity and network efftects.

+Most Asia Currency such as Japan Yen are lack of depth and broad trust.

-Why is it a problem:

+High GDP countries such as Korea, China and Japan depend heavily on Dollars for trading and finance.

+This dependency could lead to another crisis such as 1997-1998 crisis.

-Solutions:

+Set up local currency agreement.

+Internationalization of Asia Currency.

+Stronger regional Finance network.

Ref:https://www.project-syndicate.org/commentary/asian-policymakers-must-focus-on-managing-vulnerabilities-not-displacing-dollar-by-yasuto-watanabe-and-hiro-ito-2025-09

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How Asia Can Reduce Its Dollar Dependence

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Yasuto Watanabe & Hiro Ito outline three steps that ASEAN+3 policymakers can take to strengthen coordination and build resilience.

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THE RISE OF LUCK IN - STARBUCKS'S NEW FEAR

Field: business, fnb

Why: new, can learn from Luck in strategy

Structure:

Luck in and its sucess in America market

How does Luck in surpass Starbucks?

Suggested source: https://youtu.be/cqDvnmMswXA?si=C905DUlg3Podh0vv

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How Chinese Luckin Is Taking On Starbucks In the U.S.

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Field: economic

Title: More requirements for villages exporting handicrafts

Why: up-to-date, practical

Structure:

1. Crafting opportunities

2. From tradition to triumph

(follow the outline of original source)

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More requirements for villages exporting handicrafts

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Vietnam’s handicraft industry possesses vast export potential but must overcome design, market, and competitiveness gaps to thrive globally.

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Field: Economics, Social, Environment

Title: Is the end of gas vehicle going to end?

Why choose: up-to-date, debating topic

Content Structure:

Why the demand increase

How could this affect to the economics

What should we do to gain benefits

Source: https://e.vnexpress.net/news/business/economy/vietnam-electric-motorbike-demand-rises-4944868.html

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Vietnam electric motorbike demand rises - VnExpress International

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Sales of electric motorbikes rose at a faster rate in the first eight months than that of gasoline two-wheel vehicles.

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Vietnam’s 100 best employers to work for in 2025

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Vietnam’s 100 best employers to work for in 2025

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1. Title: Vietnam’s 100 best employers to work for in 2025 (Oct 10, 2025 by Tat Dat)

2. Field: Business, Companies, Employment

3. Why: up to date, reliable, related to our future careers.

4. Content structure:

The survey: by CareerViet and Amco Vietnam, the 12th annual survey… Over 88,100 participants - working professionals…

Top employers for Large companies: Vinamilk….

Top employers for Medium-sized companies:...

Suggest 3S, balance in company.

Feeling: can gain more insight about famous companies → choose future careers

Ref:https://e.vnexpress.net/news/business/companies/vietnam-s-100-best-employers-to-work-for-in-2025-4949728.html

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Vietnam’s 100 best employers to work for in 2025 - VnExpress International

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Dairy giant Vinamilk tops this year’s list of large companies most liked by their employees, while cloud computing services provider Viettel IDC leads the medium-sized category, a survey found.

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1. Title: AI cameras hit Ho Chi Minh City streets, catching thousands of violators

(Oct 11, 2025 by Dinh Van)

Field: Traffic, applied AI

Why: Hot, in HCM, up to date, directly related to us.

Content structure:

The operation and result: 31 cameras, on …roads. Detecting violations… 31000 violations.

Future goals and expansion: planning to expand AI monitor up to 20 types of traffic violations. Tested system in Hanoi

Feeling: as a traffic participant in HCM, feeling … (responsible, contributing to a smart and civilized city), also understand the importance of AI in real life situations.

Ref: https://e.vnexpress.net/news/news/traffic/ai-cameras-hit-ho-chi-minh-city-streets-catching-thousands-of-violators-4949461.html

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Milan Fashion Week's Media Wars: K-Pop Idols vs. Hollywood & Legacy Icons

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Milan Fashion Week's Media Wars: K-Pop Idols vs. Hollywood & Legacy Icons

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Field: Media, Fashion

Why: recent news, media lesson

Structure: Based on the III section of the attached source.

- Social Media Royalty: K-Pop Idols and Asian Sensations Dominate the Digital Realm

- Mainstream Media Mavericks: Hollywood Heavyweights and Fashion Icons Take Center Stage

- Bridging the Gap: Why the Stark Divide Between Social and Mainstream?

Source: https://onclusive.com/en-gb/resources/blog/milan-fashion-week-ss26-k-pop-stars-gucci-glow-ups-and-runway-trends-that-went-viral/?fbclid=IwY2xjawNYYtBleHRuA2FlbQIxMABicmlkETFLVDhBUUdxemFFcmU1SWt5AR5UvdqyVG2q0AeoJDRdEYBVg_nC1W1wUl6ptw5sQLK6icmwptsF4k9XEsFCxw_aem_UmSOXe8SlGTTS9yWRvKtlA

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Milan Fashion Week SS26: K-Pop Stars, Gucci Glow-Ups, and Runway Trends That Went Viral

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Dive into Milan Fashion Week SS26’s hottest moments: from Gucci’s K-pop frenzy with BTS’ Jin to Bottega Veneta’s woven wonders and Max Mara’s fetish flair. Explore top brands, celeb sightings, social buzz, and must-know trends shaking up spring/summer 2026 fashion.

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In Retaliatory Move, Trump Threatens 100% Tariffs on Chinese Goods

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In Retaliatory Move, Trump Threatens 100% Tariffs on Chinese Goods

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Field: Politics, Economics, International Relations

Title: Are rare earth tariffs reigniting the US–China trade war?

Why choose: Current global issue, politically significant, impacts global supply chains

Content Structure:

Why the US imposed tariffs on China’s rare earth materials

How this move could affect global economics and technology industries

What strategies countries and businesses should adopt in response

Source:

https://www.nytimes.com/2025/10/10/us/politics/trump-xi-china-tariffs-rare-earth.html

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How the US Congress shutdown affect the economy?

# data[].attributes.subject
How the US Congress shutdown affect the economy?

# data[].attributes.body
Field: Political, Economy

Why the U.S. government has shut down?

-Failed on an agreement on funding the operating of the goverment.

-Arguments on overspending in certain fields such as healthcare, insurrance.

The Consequences

-Thousand of governmental employees stop working or work without payment.

-Private firms with governmental funds halted.

-Flights delayed or cancel leads to loss of bilions per second.

-Economic department stops working lead to a "black out" in GDP data, harder to assess the economy.

ref:https://www.bbc.com/news/articles/crrj1znp0pyo

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Why the US government might shut down and when it might happen

# data[].attributes.attachment_link.description
Funding will be cut off unless Republicans and Democrats can agree a way forward on a spending bill.

# data[].attributes.body
Field: economic, business

Title: A Degree, but No Job: New Grads Face Tough Market

Why: reality for young people, a wake-up call

Structure:

1. Current situation

2. Reasons

3. Impact

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For first-time job hunters, a college degree isn’t unlocking the opportunities it once did, data shows

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Data shows young college grads are feeling the brunt of the labor market slowdown.

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Vietnam Increases Family Deductions in Personal Income Tax: What Does It Mean for the Economy?

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Vietnam Increases Family Deductions in Personal Income Tax: What Does It Mean for the Economy?

# data[].attributes.body
Field: law, politics, economics

Why: keep us updated with the recent changes in law, understand the underlying reasons behind this movement, impact on the macroeconomic of Viet Nam.

Structure

The new tax change description

Why is there the change?

Impact on the economy and citizen's life

Sources:

https://vnexpress.net/giam-tru-gia-canh-len-15-5-trieu-dong-tu-ky-tinh-thue-2026-4952515.html

https://cafef.vn/chinh-thuc-luong-duoi-17-trieu-khong-phai-dong-thue-thu-nhap-ca-nhan-188251017133331933.chn

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Abstact:

Nowsday, diamonds are among the most luxurious items with bilions dollars generated per year, but it's price isn't based on the natural rarity, but a succesful marketing strategy of De Beers through monopoly, advertising campaign and market control.

A comparison between gold and diamond:

Gold is naturally rare and valuable due to its practical uses and stable global demand. Gold holds steady value and industrial importance, whereas diamonds have limited practical use and typically weaker resale value.

De Beers Stategies:

Monopoly: Acquired ownership or influence over most major diamond mines in Africa at one point controlling up to 90% of the global diamond supply.

Advertising: "A diamond is forever" is one of the most iconic ads slogan, linking diamond to an icon of eternal love.

Market control: Discouraged the development of a strong secondhand market, ensuring consumers rarely sold diamonds — keeping primary market demand high.

Ref:

https://www.globenewswire.com/news-release/2025/10/07/3162391/0/en/Diamond-Mining-Market-Size-to-Surpass-USD-85-63-Billion-by-2032-Due-to-Surging-Demand-for-Luxury-Diamond-Jewelry-and-High-Investments-SNS-Insider.html

https://blog.jake.co.uk/a-diamond-is-forever-history-of-diamond-marketing/

https://en.wikipedia.org/wiki/De_Beers?utm_source=chatgpt.com

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Diamond Mining Market Size to Surpass USD 85.63 Billion by 2032 Due to Surging Demand for Luxury Diamond Jewelry and High Investments | SNS Insider

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The U.S. Diamond Mining Market was valued at USD 16.72 billion in 2024 and is projected to reach USD 23.14 billion by 2032, growing at a CAGR of 4.19%…

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The America v China spat reveals a dangerous dynamic

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The America v China spat reveals a dangerous dynamic

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Field: Geopolitics, Global supply chain

Why: Hot topics, important to economists

Structure:

1. Analyze the opposite in speech of both side, emphasize this is not a short-term conflict

2. Details about American's action and China's response and why these are their strategic weapon, not just an immediate response

3. Explain why: The lack of trust and understanding -> Conclusion

Sources: https://www.economist.com/leaders/2025/10/15/the-america-v-china-spat-reveals-a-dangerous-dynamic

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Over 50,000 food and beverage outlets shut down in Vietnam amid rising costs

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Over 50,000 food and beverage outlets shut down in Vietnam amid rising costs

# data[].attributes.body
1. Field: business, economic

2. Reason: up-to-date news about the f&b market

3. Content structure:

The number of F&B outlets fell 7.1% compared to 2024.

Main causes: higher prices for ingredients, rent, and labor; new tax and invoice regulations; and weak management of small businesses.

Experts suggest restaurants diversify income, such as producing packaged food.

Ref:

https://en.sggp.org.vn/over-50000-food-and-beverage-outlets-shut-down-in-vietnam-amid-rising-costs-post121032.html

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Over 50,000 food and beverage outlets shut down in Vietnam amid rising costs

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Vietnam’s food and beverage industry faces a turbulent start to 2025, with more than 50,000 outlets closing in just six months.

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Business households anxious over shift from presumptive tax to self-declaration

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Business households anxious over shift from presumptive tax to self-declaration

# data[].attributes.body
Field: Economics, Tax Policy

Title: Business households anxious over shift from presumptive tax to self-declaration

Why choose:

The reform affects millions of household businesses in Vietnam, bringing sweeping changes to tax compliance, digital tools, and business structure.

Content Structure:

Why the change is happening: the shift from lump-sum/presumptive tax to self-declaration from January 1, 2026

Impact on business households: costs of digital tools & accounting, fear of penalties, issues with receipts/invoices, mindset change.

Recommendations:

guidance & training for household businesses, free or affordable software, simplified procedures, phased implementation.

Source:

https://vietnamnet.vn/en/business-households-anxious-over-shift-from-presumptive-tax-to-self-declaration-2451353.html

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Field: Business, Social Culture, International Relations

Title: A “Happy Meal” promotion exposes Japan's growing unease with foreigners – Bloomberg

Why choose: The story combines marketing strategy (a limited-edition campaign by McDonald’s Japan), social dynamics (xenophobia and local attitudes toward outsiders), and broader cultural implications in Japan’s changing society.

Content Structure:

Why the promotion triggered a backlash

How this reflects deeper concerns

What should/unfold next

Source:

https://www.bloomberg.com/news/articles/2025-10-23/a-happy-meal-pokemon-promotion-exposes-japan-s-growing-unease-with-foreigners?srnd=homepage-asia&embedded-checkout=true

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Can the Past Sell Again? The Case of King Kylie Nostalgia Marketing

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Can the Past Sell Again? The Case of King Kylie Nostalgia Marketing

# data[].attributes.body
Field: Marketing, Business, Beauty cosmetics, Celebrity

Why: learn a marketing case employing the effect of nostalgia on social media.

Structure:

1. The Rise of King Kylie: From Persona to Product Line
Introduces the origin of “King Kylie” and how the nostalgic persona evolved into a modern marketing campaign.

2. Crowning Glory: How King Kylie Captured a Generation
Explores the brand’s early success and the cultural influence that turned Kylie Jenner’s image into a global beauty empire.

3. Nostalgia or Narcissism? The Controversial Comeback
Examines the public backlash surrounding the campaign’s tone-deaf elements and cultural implications.

4. Rebranding the Past: Key Takeaways from the King Kylie Revival
Summarizes the lessons marketers can draw from Kylie’s attempt to revive her former image for a new audience.

Sources:

https://slate.com/life/2025/10/kylie-jenners-king-kylie-era-has-returned-to-haunt-me.html

https://www.businessoffashion.com/briefings/beauty/full-coverage-kylies-comeback-kenvues-woes/?utm_source=chatgpt.com

https://www.pulse-advertising.com/resources/social-media-news/kylie-cosmetics-king-kylie-revival/?utm_source=chatgpt.com

https://www.cosmopolitan.com/style-beauty/beauty/a69074862/kylie-cosmetics-king-kylie-collection-launch/?utm_source=chatgpt.com

https://news.designrush.com/kylie-jenner-king-kylie-marketing-revival-beauty-campaign?utm_source=chatgpt.com

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She’s One of the Most Famous Women on Earth. Why Does She Want to Be a Teenager Again?

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If the Kardashian-Jenners know anything, it’s how to anger the public to their own enormous financial gain.

# data[].attributes.body
field: AI, finance

Title: Are We Entering an AI Investment Bubble?

why: informative, build understanding of AI wave

Structure:

1. Introduce the AI booming

2. Signs of a Bubble Forming

3. Compare with 1980s Japanese bubble and dot-com bubble (1996–2001) (short and simple)

4. Conclusion

source: https://www.project-syndicate.org/commentary/ai-bubble-market-signals-to-watch-by-dambisa-moyo-2025-10

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Dambisa Moyo highlights four indicators of excessive market exuberance and predicts how it might end.

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The Evolution of Home Canning: From Napoleon's Prize to Modern Innovation (April 2025)

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The Evolution of Home Canning: From Napoleon's Prize to Modern Innovation (April 2025)

# data[].attributes.body
Fields: food science & home food‐preservation

Why: knowing the history, innovations of food preservation

Content structure:

1. Origins & Early Innovations

2. Home Canning & Technological Advances

3. Science, Safety & Modern Relevance

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A Brief (and Fascinating) History of Money/Trading

# data[].attributes.subject
A Brief (and Fascinating) History of Money/Trading

# data[].attributes.body
Field: History, General Knowledge.

The first Economy: Barter

A limited, direct exchange relationships of products ( Fishs of a fisher exchange for breads of a farmer).

Short economic cycle: Consumpt after purchasing and no suply chain.

No surplus storage.

lost its effectiveness easily when the economy expanded into local, rather than personal.

Imagine three people:

1. Potter – has pots, wants fish.

2. Fisher – has fish, wants bread.

3. Farmer – has bread, wants pots.

->An exchange relationships could not happened because they dont want eachother products.

The appearance of First money: A represent shared values

1. Ancient civilazations shared an agreement on something, normally minerals such as gold and copper, are valueable across the community.

2. Such as Wheat Grain of Mesopotania (~3000 BCE), Copper of Ancient Egypt (~3000 BCE), Cowries Shell of China (~2000 BCE).

3. As a result, it solved the complexity of barter and the economic flow was fostered and opened.

The Fiat Money: The money of trust

1. Modern currencies stopped being backed by gold after Richard Nixon ended the Bretton Woods system( Money based on Gold).

2. Because many countries were demanding gold in exchange for their dollars, putting pressure on U.S. gold reserves.

3. The Fiat Money is now backed by trust in the government, legal laws and the stability of economy.

The Cryto: The money of People Trust

1. As fear of a confidental, unstable economy controlled by the government raised, People start to use Crypto such as Bitcoins and BCBDs to replace Fiat Money.

2. Crypto Currencies are based on the blockchain technology( A Public-controlled records of transactions).

3. Thanks to blockchain, The Crypto has a fixed number so its value are stable, and every transactions of it are controled by public records, no middle banks.

Ref:https://www.britannica.com/story/a-brief-and-fascinating-history-of-money?utm_source=chatgpt.com

https://www.britannica.com/video/history-money/-207895

https://www.chicagofed.org/publications/economic-perspectives/1998/1qepart1?utm_source=chatgpt.com

https://www.nber.org/papers/w25426?utm_source=chatgpt.com

https://link.springer.com/chapter/10.1007/978-981-19-5591-4_1?utm_source=chatgpt.com

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a brief (and fascinating) history of money

# data[].attributes.attachment_link.title
A Brief (and Fascinating) History of Money | Britannica

# data[].attributes.headline
A Brief (and Fascinating) History of Money/Trading

# data[].attributes.subject
A Brief (and Fascinating) History of Money/Trading

# data[].attributes.body
Field: History, General Knowledge.

The first Economy: Barter

A limited, direct exchange relationships of products ( Fishs of a fisher exchange for breads of a farmer).

Short economic cycle: Consumpt after purchasing and no suply chain.

No surplus storage.

lost its effectiveness easily when the economy expanded into local, rather than personal.

Imagine three people:

1. Potter – has pots, wants fish.

2. Fisher – has fish, wants bread.

3. Farmer – has bread, wants pots.

->An exchange relationships could not happened because they dont want eachother products.

The appearance of First money: A represent shared values

1. Ancient civilazations shared an agreement on something, normally minerals such as gold and copper, are valueable across the community.

2. Such as Wheat Grain of Mesopotania (~3000 BCE), Copper of Ancient Egypt (~3000 BCE), Cowries Shell of China (~2000 BCE).

3. As a result, it solved the complexity of barter and the economic flow was fostered and opened.

The Fiat Money: The money of trust

1. Modern currencies stopped being backed by gold after Richard Nixon ended the Bretton Woods system( Money based on Gold).

2. Because many countries were demanding gold in exchange for their dollars, putting pressure on U.S. gold reserves.

3. The Fiat Money is now backed by trust in the government, legal laws and the stability of economy.

The Cryto: The money of People Trust

1. As fear of a confidental, unstable economy controlled by the government raised, People start to use Crypto such as Bitcoins and BCBDs to replace Fiat Money.

2. Crypto Currencies are based on the blockchain technology( A Public-controlled records of transactions).

3. Thanks to blockchain, The Crypto has a fixed number so its value are stable, and every transactions of it are controled by public records, no middle banks.

Ref:https://www.britannica.com/story/a-brief-and-fascinating-history-of-money?utm_source=chatgpt.com

https://www.britannica.com/video/history-money/-207895

https://www.chicagofed.org/publications/economic-perspectives/1998/1qepart1?utm_source=chatgpt.com

https://www.nber.org/papers/w25426?utm_source=chatgpt.com

https://link.springer.com/chapter/10.1007/978-981-19-5591-4_1?utm_source=chatgpt.com

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Amazon and Nestle laid off more than 10k employees. What is going on?

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Amazon and Nestle laid off more than 10k employees. What is going on?

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Field: workforce, business

Why: updates about recent unemployment phenomenon, especially in two big companies

Structure

Overview about the situation in two companies

Why?

Key takeways for employees

Sources:

https://fortune.com/2025/10/16/nestle-layoffs-job-cuts-philipp-navratil-turnaround-automation/

https://fortune.com/2025/10/14/amazon-layoffs-pxt-hr-andy-jassy/

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Nestlé will lay off 16,000 employees worldwide as recently-appointed CEO Philipp Navratil looks to turn around the world's largest food company.

In a bid to cut costs, Nestlé will slash 12,000 white-collar jobs along with an additional 4,000 manufacturing and supply-chain positions, reducing 6% of its global workforce over the next two years, the company announced Thursday. Some white-collar roles will be automated as the firm targets "operational efficiency," the company said in the statement.

"We are transforming how we work," Navratil wrote in a LinkedIn post that also shared his company's earnings report and layoff announcement. "We are evolving and will simplify our organization and automate our processes."

For the first nine months of 2025, Nestlé's sales fell 1.9% to around $82.8 billion, compared to the same period last year. Organic sales, which excludes currency and acquisition effects, rose 3.3% in the same period, signaling improved business performance despite currency headwinds making the numbers look worse.

"This initiative is focused on transforming our ways of working, streamlining the organization and processes, and leveraging digitalization and automation," a Nestlé spokesperson told Fortune.

The workforce reduction will affect workers globally, the spokesperson said, but "it will affect each market in a different way, and each market will prepare its own plan," they added. "We are not in a position to share more details at this stage."

The maker of brands such as KitKat and Nesquik named Navratil its new CEO last month after dismissing long-time company executive Laurent Frexie, who served as chief executive for one year before an undisclosed romantic relationship with a subordinate came to light.

Navratil is now tasked with steering the company through a period of consumer demand headwinds in response to price increases and preferences shifting away from processed foods, which has prompted consumer packaged goods companies to shift its supply chains, Fortune previously reported.

"The world is changing, and Nestlé needs to change faster," Navratil said in the company disclosure. "This will include making hard but necessary decisions to reduce headcount over the next two years... Along with other measures, we are working to substantially reduce our costs."

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Nestlé is laying off over 16,000 employees under its new CEO-and says a key motivator is 'automation' | Fortune

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"This initiative is focused on transforming our ways of working," a company spokesperson told Fortune.

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Bank of America selects Denis Manelski and Soofian Zuberi to lead Global Markets unit — Memo shows

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Bank of America selects Denis Manelski and Soofian Zuberi to lead Global Markets unit — Memo shows

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Field: Finance, Corporate Leadership, Investment Banking

Why choose: This leadership shake-up at one of the largest U.S. banks signals strategic priorities in trading and markets amid macro-economic volatility; it offers insight into how banks are adapting their sales, trading and risk functions.

Content Structure:

What’s happening: Bank of America promoted Manelski and Zuberi to co-heads and presidents of its Global Markets division.

Background & experience: Manelski has been with the bank since 2004 and most recently headed fixed income, currencies and commodities sales. Zuberi has over 30 years’ experience and was head of global equities for the last four years.

Why now: The move comes after 14 consecutive quarters of growth in the bank’s sales and trading revenue (Q3 2025: $5.4 billion, up ~9 %) — showing strong momentum in market activities and hedging demand amid global uncertainty.

Broader leadership changes: The memo also named several other shifts: creation of a new Global Capital Solutions group, Head of Platforms role focusing on automation & AI, co-heads for global FICC Macro, global equities etc.

Source: https://www.reuters.com/business/finance/bank-america-picks-manelski-zuberi-run-global-markets-unit-memo-shows-2025-10-31/

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Autumn Fair showcases strength of local brands

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Autumn Fair showcases strength of local brands

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Fields: economy, trade

Why?: up-to-date, about Vietnamese brands

Content structure:

Summarize the fair: bonus: (more than 3000 booths from 34 countries). What is the fair about?

Strengthening local Vietnamese brands: Examples of Winci, HTC, Kon Khmer Rice company

Writer's thought: how do you feel about this fair (proud? empressive? would you want to visit?)

Reference: http://vietnamnews.vn/economy/1728664/autumn-fair-showcases-strength-of-local-brands.html

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Autumn Fair showcases strength of local brands

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Through multiple perspectives, the Autumn Fair 2025 has proved more than a conventional exhibition - it has become a model for modern, sustainable and result-oriented trade promotion.

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Chủ đề này t không tìm được bài báo tiếng anh nào uy tín. Nhưng mà t thấy nó là một case marketing thú vị nên cũng muốn đề xuất.

Fields: marketing, economy, celebs...

Why: recent and viral news, interesting business case/lesson, relevant to the copy right in marketing.

Content structure:

1. Summarize the case:

Quynh Anh Shyn and her friends cosplay ông Thọ at first, and then how people react about them?

Negative (it is disrespectful, blasphemous, obscene images, harmful the vietnamese culture) and Positive (it just a joke in Halloween, funny and also makes Vinamilk become viral)?

Then how Vinamilk solved it? (summarize the post on fb)

2. Writer thought:

what do you think about this case? Who is right? Who is wrong? As a marketing and business student, what can you learn from this case? Or maybe share your own ways to solve this problem (if you are in marketing team of Quynh Anh Shyn or Vinamilk) (just feel free when write this part, put your own thoughts)

Ref: https://znews.vn/vinamilk-phan-hoi-viec-quynh-anh-shyn-hoa-trang-ong-tho-dip-halloween-post1440049.html

Vinamilk response: https://www.facebook.com/share/p/1BAqE59vhc/

Quynh Anh Shyn apology:

https://www.facebook.com/share/p/1Fqmik1Aba/

Read the comments for people's reactions.

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Vinamilk cho biết một số hình ảnh hóa trang nhân vật Ông Thọ lan truyền dịp Halloween không xuất phát từ hãng, đồng thời kêu gọi ngừng sử dụng trái phép hình ảnh thương hiệu.

Tối 30/10, Vinamilk ra thông báo liên quan đến việc một số cá nhân sử dụng hình ảnh nhân vật Ông Thọ trong hoạt động hóa trang dịp Halloween.

Theo đó, doanh nghiệp cảm ơn khách hàng, KOLs và người tiêu dùng đã dành tình cảm cho nhãn hiệu sữa đặc Ông Thọ nói riêng và các sản phẩm Vinamilk nói chung. Tuy nhiên, hãng cho biết đã ghi nhận nhiều nội dung hóa trang sử dụng hình ảnh nhân vật Ông Thọ - vốn là tài sản trí tuệ thuộc quyền sở hữu của Vinamilk - được đăng tải trên mạng xã hội.

"Chúng tôi khẳng định đây không phải là những hoạt động truyền thông hay hình ảnh xuất phát từ Vinamilk hoặc có sự cho phép chính thức của Vinamilk. Trong đó, Vinamilk nhận thấy có những hình ảnh, nội dung không phù hợp với bản sắc nhãn hiệu", thông báo nêu rõ.

Để đảm bảo sự tôn trọng đối với quyền sở hữu trí tuệ và giữ gìn hình ảnh thương hiệu một cách nhất quán, Vinamilk kêu gọi các cá nhân, tổ chức ngưng sử dụng hình ảnh nhân vật Ông Thọ trong những nội dung chưa được cấp phép.

Trong trường hợp có nhu cầu sử dụng hình ảnh thuộc quyền sở hữu của Vinamilk, doanh nghiệp đề nghị các bên có nhu cầu hợp tác gửi văn bản chính thức để được xem xét và phản hồi.

Với các nội dung đã đăng tải, Vinamilk mong nhận được sự phối hợp trong việc đính chính công khai trên mạng xã hội, nhằm thể hiện sự tôn trọng quyền sở hữu trí tuệ và hình ảnh thương hiệu.

Trước đó, Quỳnh Anh Shyn gây chú ý khi hóa trang thành nhân vật Ông Thọ - hình tượng quen thuộc trên lon sữa đặc của Vinamilk. Cô xuất hiện với mái tóc bạc, râu dài, cầm gậy và hồ lô vàng, cùng hai "tiểu đồng" là Saabirose và Liu Grace, tạo dáng theo phong cách thời trang hiện đại.

Màn hóa trang nhanh chóng lan truyền trên mạng xã hội và nhận nhiều ý kiến trái chiều. Sau đó, Quỳnh Anh Shyn lên tiếng xin lỗi. Theo Quỳnh Anh Shyn, Halloween luôn là dịp để mọi người được vui, được sáng tạo và thử sức với những điều khác biệt. Tuy nhiên, cô cũng nhận thấy cần cẩn trọng hơn khi khai thác các hình ảnh quen thuộc.

"Nếu concept hóa trang vừa rồi vô tình khiến một số bạn khán giả cảm thấy không phù hợp, Shyn xin lỗi thật lòng. Sau khi cùng ê-kíp xem xét kỹ lại, Shyn đã quyết định gỡ bỏ những hình ảnh liên quan để tránh gây thêm hiểu lầm hay tranh luận không cần thiết", cô nói.

Hiện các hình ảnh hóa trang đã được gỡ khỏi các nền tảng mạng xã hội của Quỳnh Anh Shyn, chỉ còn lại một đoạn video ngắn trên Instagram.

Tri Thức - Znews giới thiệu độc giả Tủ sách kiến thức kinh tế với đa dạng cuốn sách, câu chuyện trong lĩnh vực kinh doanh, kinh tế. Là nguồn tư liệu cho những người quan tâm và muốn nâng cao kiến thức trong lĩnh vực kinh tế. Những cuốn sách, câu chuyện trong Tủ sách không chỉ đơn thuần là những tác phẩm của tri thức mà còn chứa đựng bí quyết, kinh nghiệm quý báu từ các tác giả, nhà quản lý có uy tín và kinh nghiệm lâu năm trong ngành.

Đọc sách không chỉ giúp người đọc tiếp cận những kiến thức mới mà còn giúp mở rộng tầm nhìn và phát triển bản thân. Tủ sách kiến thức kinh tế mong muốn lan tỏa tri thức trong lĩnh vực kinh doanh, đồng thời phát triển văn hóa đọc cho người Việt.

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Vinamilk phản hồi việc Quỳnh Anh Shyn hóa trang Ông Thọ dịp Halloween

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Vinamilk cho biết một số hình ảnh hóa trang nhân vật Ông Thọ lan truyền dịp Halloween không xuất phát từ hãng, đồng thời kêu gọi ngừng sử dụng trái phép hình ảnh thương hiệu.

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The Nhơn Trạch 3 Transmission Line Success

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The Nhơn Trạch 3 Transmission Line Success

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1. Field: Energy, Infrastructure development, Vietnam development

2. Why: Critical infrastructure, address a vital issue of power.

3. Content structure:

1. A. Introduction: Announce the succeed in energizing the 200kV Nhơn Trạch 3 - Mỹ Xuân - Cát Lái line, fulfilled a critical mandate.

2. Strategic impact: Offloading power from the new Nhơn trạch 3 Power plant // Ensure stable energy supply for HCMC center // Enhance national power grid stability

3. Battle on the ground: Implementing challenges. Highlight the "no excuses" spirit, difficult in logistics, manual labor are required to transport material across terrains.

4. Conclusion and next vision

4. Sources: https://baotintuc.vn/kinh-te/dong-dien-thanh-cong-duong-day-220kv-nhon-trach-3-my-xuan-cat-lai-20251031195750679.htm

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Việc đóng điện Dự án đáp ứng đúng chỉ đạo của Chính phủ và Tập đoàn Điện lực Việt Nam (EVN) là hoàn thành dự án trong tháng 10/2025.

Dự án do EVNNPT làm chủ đầu tư, NPTPMB thay mặt chủ đầu tư quản lý điều hành dự án, Công ty Truyền tải điện 4 quản lý vận hành sau khi dự án hoàn thành.

Dự án có quy mô: Xây dựng tuyến đường dây trên không 220kV xuất phát từ nhà máy điện Nhơn Trạch 3 đấu nối vào đường dây 220kV Mỹ Xuân - Cát Lái hiện hữu. Dự án đi qua địa bàn các xã Đại Phước và Phước An, tỉnh Đồng Nai. Dự án đã được khởi công vào tháng 12/2024.

Ông Lê Tuấn Anh - Phó Giám đốc Ban Quản lý dự án truyền tải điện (NPTPMB) cho biết, đây là dự án có ý nghĩa rất quan trọng với nhiệm vụ giải tỏa công suất Nhà máy điện Nhơn Trạch 3 vào hệ thống điện quốc gia và đảm bảo cung cấp điện cho khu vực.

Quá trình triển khai dự án gặp rất nhiều khó khăn, vướng mắc, đặc biệt trong thủ tục chấp thuận chủ trương đầu tư và trong công tác bồi thường giải phóng mặt bằng. Để đáp ứng tiến độ dự án, song song với việc thực hiện các thủ tục bồi thường giảI phóng mặt bằng, NPTPMB đã rất tích cực, nỗ lực vận động để các hộ dân có đất bị ảnh hưởng đồng thuận bàn giao mặt bằng cho đơn vị thi công xây lắp.

Về biện pháp tổ chức thi công, NPTPMB đã yêu cầu các nhà thầu huy động tối đa lực lượng, phương tiện, máy móc khẩn trương triển khai thi công dự án với tinh thần "chỉ bàn làm, không bàn lùi", "xuyên lễ, xuyên ngày nghỉ". Các đơn vị thi công đã nỗ lực ngày đêm để tập trung thi công, đưa dự án về đích.

Cùng đó là điều kiện thi công của dự án rất khó khăn, địa hình thi công chật hẹp, chủ yếu là sình lầy. Việc vận chuyển vật tư thiết bị chủ yếu bằng ghe thuyền, kết hợp thủ công; nhiều vị trí lực lượng công nhân phải khuân vác thủ công cát, đá, xi măng vào tuyến; máy móc thi công phải chở bằng xà lan, thuyền mới có thể tiếp cận được vị trí thi công...

Việc hoàn thành dự án có ý nghĩa rất quan trọng nhằm giải phóng công suất Nhà máy điện Nhơn Trạch 3 vào hệ thống điện quốc gia; đảm bảo cung cấp điện liên tục, an toàn cho trung tâm phụ tải khu vực TP. Hồ Chí Minh và khu vực lân cận; tăng cường liên kết hệ thống điện 220kV trong khu vực, tăng cường độ an toàn, linh hoạt trong vận hành và ổn định cho hệ thống điện quốc gia.

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Đóng điện thành công đường dây 220kV Nhơn Trạch 3 - Mỹ Xuân - Cát Lái

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Vào lúc 16h57 phút, ngày 31/10/2025, Tổng công ty Truyền tải điện Quốc gia (EVNNPT), Ban Quản lý dự án Truyền tải điện (NPTPMB) phối hợp với các đơn vị liên quan đóng điện thành công dự án đường dây 220kV NMĐ Nhơn Trạch 3 - rẽ Mỹ Xuân - Cát Lái.

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Field: economics, business

Why: up-to-date

Title: The Real Halloween Scare

Structure:

1. Introduction

2. Causes behind the rising prices

3. Changing consumer behavior

4. How businesses adapt

5. Conclusion

Sources:

https://www.theguardian.com/us-news/2025/oct/30/halloween-candy-prices-trump-tariffs-climate-change

https://www.cnbc.com/2025/10/31/chocolate-prices-halloween-tariffs-inflation-candy.html

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Ghosts and goblins might not be the only scary things popping up this Halloween. Prices for the holiday's most popular candy treats are rising, spooked by Donald Trump's tariffs and climate change.

Candy prices are estimated to increase by 10.8% this year, according to new analysis from progressive groups the Century Foundation and the Groundwork Collaborative, with some popular chocolate-based treats seeing price upticks of at least 20%. The price increases could mean popular candy like Tootsie Rolls and Hershey's chocolate and variety packs are a few dollars more expensive than just a year ago.

Chocolate candies are especially at risk of higher prices because of a years-long cocoa shortage that has caused the price of cocoa to triple over the last few years. Climate-related rain and damage to cocoa crops in west Africa - the biggest exporter of cocoa beans - have caused cocoa to peak at more than $12,000 per ton in 2024. Though prices have since gone down to about $6,000 per ton, they are still much higher than prices seen in 2020, when cocoa was $2,300 per ton.

Bar graph showing percentage increases in more than 15 cocoa and candy treatsl

"Our food system is really global," said Alex Villacis, a food economist at the Ohio State University. "Something that is happening in west Africa will ultimately have an impact on your front porch this Halloween season."

The rising price of cocoa is only one part of the story on candy prices. Donald Trump has placed tariffs on the biggest exporters of chocolate to the US. Imports from the Ivory Coast, the largest producer of cocoa, are taxed with a 21% tariff. Ecuador, the second-largest producer, faces a 15% tariff.

Hershey's, the largest chocolate manufacturer in the US, said in the spring that tariffs could cost the company more than $100m and that it would have to raise prices amid soaring cocoa costs.

While the company clarified that the "change is not related to tariffs or trade policies", it has been asking the Trump administration to make a tariff exemption for cocoa. Other business groups have recently asked the Trump administration for tariff exemptions on cocoa, along with other agricultural products that are hard to source in the US.

Because the cocoa plant can only be grown in tropical climates, the only two US places that can produce cocoa - and do so in extremely small quantities - are Hawaii and Puerto Rico. Even if chocolate is manufactured in the US, as Hershey's is, the base cocoa ingredient has to be sourced from abroad.

How companies price their products can include an extremely opaque mix of factors, including consumer demand and expectations. A recent survey from the National Retail Federation (NRF) found that 79% of shoppers are expecting Halloween prices to be higher this year compared with last.

Research from Villacis and other economists show that demand for candy, especially chocolate, remains high even when prices go up. Such strong demand can give producers more power in passing on price increases to consumers, even in subtle ways.

"Chocolate producers have two options: they can either just pass this additional cost to the final consumer or they can absorb this higher cost as a loss," Villacis said. "Something in between that we have been observing is a subtle form of what we call 'shrinkflation'. In this case, what we have seen is not that they are making their products smaller, but they are reformulating the products in the sense that they are putting less cocoa and trying to replace cocoa with other things like almonds or more milk."

Shrinkflation became something of an internet trend over the last few years as companies tried to subtly adjust the sizes of their products, causing consumers to notice slightly smaller sizes while prices stayed the same. For candy, it could look like more products made of white chocolate, which contains no cocoa.

"It's not really clear how companies are approaching this right now, but we've all had this moment to get used to some of the tactics that they're using to pass along price increases to consumers," said Angela Hanks, chief of policy programs at the Century Foundation, adding that "companies take advantage of a moment where people expect prices to increase and pre-emptively increase them".

For example, Walmart in May said that price increases started showing up for certain products starting in late April as the company was preparing for tariffs, even before the levies went into effect.

"We're wired to keep prices low, but there's a limit to what we can bear, or any retailer for that matter," Walmart's CFO, John David Rainey, told the Associated Press at the time.

Despite the higher prices, consumers are expected to continue shelling out for their fix of sweets. The NRF estimated that total Halloween sales, from candy to decorations and costumes, will reach $13.1bn, a new record after reaching a peak of $12.2bn in 2023. Data from the National Confectioners Association showed that Halloween candy sales made up 18% of all confectionery retail sales in 2024.

"Chocolate products are really embedded into American holiday culture," Villacis said. "As economists, we cannot help noticing how each candy bar tells a story of global trade. It's a constant reminder that economics touches everything in our lives."

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Halloween candy prices rising, spooked by Trump's tariffs and climate change

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Prices to spike by 10.8% this year, with some chocolatey treats seeing upticks of at least 20%, analysis shows

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field: marketing, AI

why: interesting, case is not new (last year) but now people are talking more about AI behind it (7/11)

structure:

1. Introduction: AI in marketing

2. Corona cero case: challenge, how AI support, combining AI and human creativity, result of the campaign

3. Conclusion

source:

https://www.marketingdive.com/news/how-corona-cero-mixed-ai-human-insights-to-find-olympic-gold/804930/

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How Corona Cero mixed AI, human insights to find Olympic gold

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Artificial intelligence-powered language analysis and psychological theory helped AB InBev create an Olympic campaign in three weeks.

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U.S. consumer sentiment plunges amid prolonged government shutdown — University of Michigan survey

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U.S. consumer sentiment plunges amid prolonged government shutdown — University of Michigan survey

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Field: Economics, Consumer Behaviour, Macro Indicators

Why choose: The sharp drop in sentiment signals growing economic worry across households and could foreshadow weaker consumer spending—the backbone of the U.S. economy.

Content Structure:

What happened: The University of Michigan’s Consumer Sentiment Index fell to 50.3 in early November 2025, down from 53.6 in October—its lowest level since June 2022.

Why it’s happening: The ongoing federal government shutdown (the longest in U.S. history) has disrupted key services, reduced consumer data availability, and elevated fears about job security and economic stability.

Impact & implications:

Sentiment declined across virtually all age, income and political groups—except for consumers with large stock holdings, who remain somewhat insulated.

The share of households expecting unemployment to rise hit its highest level in decades (~62%).

With weaker sentiment, consumer spending may slow—posing a risk to overall growth in an economy that relies heavily on household consumption.

What to watch:

Whether the shutdown ends and services/data resume, helping restore confidence.

How inflation expectations evolve (short-term inflation expectations ticked up to ~4.7%).

Changes in consumer behaviour—whether higher-income groups shield spending while others pull back.

Source:
https://www.reuters.com/business/us-consumer-sentiment-weakens-november-government-shutdown-drags-2025-11-07/

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A big reward to motivate your employee's performance: Elon Musk receieved a 1 trillion pay package

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A big reward to motivate your employee's performance: Elon Musk receieved a 1 trillion pay package

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Field: technology, investment, TESLA

Why: understand why shareholders grant rewards for Musk, know more about Tesla upcoming goals

Structure:

About Musk pay package

Reasons for this pay package

What Musk had to do in return?

What can we expect from this event?

Sources:

https://edition.cnn.com/2025/11/06/business/musk-trillion-dollar-pay-package-vote

https://www.forbes.com/sites/tylerroush/2025/11/06/tesla-approves-musks-potential-trillion-dollar-payday/

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Tesla shareholders approve $1 trillion pay package for Musk | CNN Business

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Tesla shareholders approved a pay package on Thursday that could make CEO Elon Musk, already the world’s richest person, the world’s first trillionaire.

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Fields: business, aviation, travel

Why: recently, new Vietnamese airway

Content structure:

1. Introduction: Sun PhuQuoc Airway was launched in ... What flight paths it will take??...

2. How it benefit Vietnam economy and travel, especially Phú Quốc island.

3. Your own thought: Do you think it will success while it has to compete with many big airway brand like Vietnam Airline, Vietjet, Bamboo... What make it different?...

Ref: https://traveltradejournal.com/vietnams-sun-phuquoc-airways-commences-commercial-operations/

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Vietnam’s Sun PhuQuoc Airways commences commercial operations

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Sun PhuQuoc Airways will operate Phu Quoc–Hanoi, Phu Quoc–Ho Chi Minh, and Hanoi–Ho Chi Minh routes before expanding to Da Nang and Nha Trang- in 2026. International services to South Korea, Taiwan, Thailand, Singapore, Hong Kong, and India are also planned for 2026.

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Vingroup announce new mainstay for their business.

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Vingroup announce new mainstay for their business.

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Field: Business, Social Culture Development, National Culture

Why choose: A crucial step in introducing and developing Vietnamese culture

Structure:

1. Briefly introduce Vingroup expansion on culture, movie and event field. Introduce V-Spirit, V-Film and V-Culture Talents and

2. Vingroup former and current noticeable events and programs in fields of culture, stage art.

3. How this step could be a significant breakthrough step for Vingroup and Vietnamese culture.

4. Writer's opinion

Source:

https://vnexpress.net/vingroup-cong-bo-them-tru-cot-kinh-doanh-moi-4961959.html

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An inside look of Telegram bilion dollars business with just 30 employees

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An inside look of Telegram bilion dollars business with just 30 employees

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Field: Business

Abstract:Telegram, one of the world’s largest messaging apps with over 900 million users, is famous not only for its privacy features — but also for its unusual structure. The company reportedly runs without a formal headquarters and with around 30 full-time employees.

1. A company without a home: Telegram does not have a physical headquarter. Staffs work remotely across the globe

2. A report in April state that telegram opperation relies heavily on third-party contractor for infrastructure and employees to serve milions of users. Telegram only has 30 full-time engineers.

Lessons for other companies:

Privacy for users could generate bilions of dollars.

Not more employees means better outcome

a small group of brilliant engineers can outmaneuver corporate giants.

Ref:

https://timesofindia.indiatimes.com/technology/tech-news/how-telegram-built-a-30-billion-empire-with-just-30-employees/amp_articleshow/120307378.cms

https://globainforbit.com/telegram-a-30-billion-empire-with-30-employees/

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How Telegram built a $30 billion empire with just 30 employees - The Times of India

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Telegram, valued at $30 billion with over 1 billion users, remarkably operates with only 30 employees. This lean structure is enabled by automation, remote work, and a flat hierarchy. Founded on privacy principles, Telegram’s custom protocols and decentralized network support its global reach, attracting users in censorship-heavy regions. The company’s unique recruitment and subscription model contribute to its success.

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How Poppi used TikTok and the art of storytelling to attract its customers.

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How Poppi used TikTok and the art of storytelling to attract its customers.

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Field: Marketing, Social media, beverage industry

Why: explore how Poppi succesfully rebranded and reconnected with its customer through interesting tiktok tactics.

Structure:

About Poppi

How Poppi used TikTok to advertise

Key takeways

Source:

https://www.brandsvietnam.com/congdong/topic/chien-luoc-storytelling-tren-tiktok-giup-poppi-thanh-de-che-1-95-ty-usd?utm_campaign=shareaholic&utm_medium=copy_link&utm_source=bookmark&fbclid=IwY2xjawOH1T1leHRuA2FlbQIxMABicmlkETFTSUNWUFNxZzNTRFo0dXRyc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MghjYWxsc2l0ZQEyAAEeUtF9aDNHrH9yefViMi__eS-j4M6-EdiPuvmMDEaJarfMX3B486LGm0rivL4_aem_wGOr2v85Mcs5CqnhU3fNQA

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Chiến lược storytelling trên TikTok giúp Poppi thành đế chế 1,95 tỷ USD | bởi Huyền Trân | Brands Vietnam

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Khi Poppi được PepsiCo mua lại với giá 1,95 tỷ USD, cả thị trường soda đang dần bão hòa. Giữa môi trường cạnh tranh khắc nghiệt, Poppi đã trở thành hiện tượng nhờ cách kể chuyện dí dỏm, gần gũi và chân thật trên TikTok.

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field: business, kpop, marketing

why: interesting, leveraging fandom in marketing-new strategy of some brand

structure:

1. Introduction (fandom effect, BTS's comeback)

2. The Magic Meet-up

3. Success factor

4. Conclusion (list other brands use this strategy)

source: https://www.marketingdive.com/news/how-mcdonalds-turned-k-pop-fandom-into-a-mass-market-cultural-play/804573/

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Listen to the article 5 min

While the fictional groups of Netflix's surprise hit "KPop Demon Hunters" have dominated K-pop discourse in 2025, next year will see the genre's most popular band return to streamers, stereos and stages across the world. BTS, the record-setting boy band formed in 2010, will be back for the first time since 2022, as its members have completed their mandatory South Korean military service.

To help build - and benefit from - buzz around the return of BTS, McDonald's recently worked with agency IW Group to bring a part of BTS fandom to life in Los Angeles. From Sept. 26-28, more than 3,000 fans attended the TinyTAN Happy Meal Magic Meet-Up. TinyTAN characters are animated versions of BTS band members that have appeared as toys, in video content and, earlier in September, as Happy Meal figurines.

The cultural play, which the brand's agency reported attracted fans of all ages, is one way that McDonald's is trying to forge stronger connections to consumers who are expected to continue to face economic headwinds into 2026. The chain's U.S. comparable sales grew 2.4% in Q3 2025, an increase it attributed in part to a $40 million incremental marketing spend around its value menu.

"This activation was not just about food; it was about belonging. Fans could interact, create, and share magical moments in person, embodying the creativity, optimism, and connection that define the TinyTAN experience," said Betsy Lotspeich, McDonald's marketing manager for campaigns, in emailed comments.

The TinyTAN Happy Meal toys and Magic Meet-Up built on the success of McDonald's 2021 collaboration with BTS, as part of its popular Famous Orders platform, that included in-app content, a merch line and national TV advertising. That initial effort lifted app installs, daily average app users and netted millions of impressions for McDonald's. To re-engage the group's fans - the self-described BTS Army - McDonald's enlisted IW Group to amplify the TinyTAN partnership and tap into renewed interest around BTS as its hiatus comes to an end.

The Magic Meet-Up experience took about 45 minutes to explore and included photo opps, claw machines, a dance experience, a mini version of a McDonald's that turned into an audio-visual disco, a mocktail bar and, of course, McDonald's food. While the BTS meal engaged consumers digitally and in restaurants, the meet-up was intended to be a fully sensory, interactive celebration.

"What better than to create an opportunity for all the fans to get together, who haven't seen each other in about three years, to come together and experience and celebrate their fandom," said IW Group Chief Creative and Innovation Officer Telly Wong.

Measuring fandom

As with any cultural play, McDonald's marketing around BTS required an authentic touch to foster connections with fans and consumers. The IW Group team included several members of the BTS Army and K-pop fans in general, including some folks who worked on the 2021 BTS campaign and had encouraged McDonald's to mimic an album roll out when releasing the BTS meal. The need for authenticity is especially true with regards to K-pop fandom, where global fan bases exert their power online and in stores.

"What really differentiates [the fandom] is the vastness of the community online, but also how they are able to translate their influence online and bring it into real life experiences," Wong said. "When the BTS Army gets behind something, you actually see the impact in the real world. It's not just social chatter."

To measure that impact, McDonald's and IW Group focus on traditional key performance indicators (KPIs), including attendance, engagement, social reach, earned media and brand sentiment, as well as real-time feedback about the fan experience around social chatter, user-generated content and post-event sentiment.

"At the TinyTAN Magic Meet-Up, the long lines, diverse guests and broad range of ages showed we reached both dedicated fans and everyday customers," said Lotspeich. "We continue to monitor how fans create and engage after the event, which shows the lasting impact of these shared moments."

Inclusivity continues

While McDonald's work with IW Group has focused on the agency's roots in the Asian American and Pacific Islander space and fan-driven communities around anime and K-pop, the meet-up in September became a mass-market activation that helped the brand reach a fandom that has grown beyond just Asian consumers.

"That's the one pivot that we see from our side, being a multicultural agency: the silos are breaking down a little bit, when it makes sense," Wong said. "They understand that this brought a broader audience than just one particular segment and that's a great thing about working with McDonald's. They really understand culture."

McDonald's cultural marketing work with multicultural agencies continues, even as the chain has changed priorities around diversity, equity and inclusion, a move that brings the company in line with a larger pullback in DEI across the corporate landscape. Working with agencies like IW Group ensures that such efforts are rooted in real insights - not outside commentary, according to Lotspeich.

"We highlight creativity, fandom, and self-expression - the universal human experiences that transcend barriers," she said. "Our goal is to create spaces where everyone feels welcome at the table."

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How McDonald's turned K-pop fandom into a mass-market cultural play

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An experiential activation crafted by the IW Group helped the fast food giant benefit from buzz around the return of BTS.

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Head & Shoulders Shampoo Launches an Ice Cream Flavor in Thailand

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Head & Shoulders Shampoo Launches an Ice Cream Flavor in Thailand

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Field: Marketing, Brand Innovation, PR Strategy

Why: explore how an unrelated innovation successfully promote a product

Structure:

1. Introduction: The unexpected launch, a shampoo brand entered the ice cream market

2. Analyze Strategy: analyze core strategic alignment, explain the shift from shampoo to the ice cream.

3. execution and impact: state the campaign success. Highlight the creative agency's intent.

4. Writer thought / Keytakeaways

5. Conclusion

Source:

https://www.brandinginasia.com/head-shoulders-launches-an-ice-cream-flavor-in-thailand/

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The risk of personal data leakage is hidden behind the "winter photo" trend

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The risk of personal data leakage is hidden behind the "winter photo" trend

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Fields: social media, hot trends, AI, personal data…

Why: up-to-date, relate to young people, the thread of data leakage

Content structure:

1. Introduce the trend

2. How to create that picture

3. The threads

4. How to prevent the risk

Ref: https://baomoi.com/trend-anh-ai-mua-dong-tuyet-roi-tiem-an-nguy-co-ro-ri-du-lieu-ca-nhan-c53774355.epi

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Trend ảnh AI ‘mùa đông tuyết rơi’ tiềm ẩn nguy cơ rò rỉ dữ liệu cá nhân

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Trào lưu tạo ảnh AI ‘mùa đông tuyết rơi’ tiềm ẩn hàng loạt rủi ro bảo mật khiến người dùng đối mặt nguy cơ bị đánh cắp dữ liệu khuôn mặt.

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The $230 Iphone Pocket (or a sock!!?) is already sold out

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The $230 Iphone Pocket (or a sock!!?) is already sold out

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Field: smartphones, business, Apple..

Why: controversial, up to date, hot on social media.

Content structure:

1. Introduce the product

2. The reaction of people: Apple’s fans (buy, love, waiting for releasing…) >< people who do not like it (can not understand, say it is waste of money / Apple is crazy / I or China can make it with a much cheaper price…)

3. Your thoughts

Ref: https://www.thestar.com.my/tech/tech-news/2025/11/17/apples-us230-cloth-iphone-pouch-is-already-sold-out---heres-what-its-like

https://vt.tiktok.com/ZSfe3VjX6/ (Someone even make this fake pocket with a sock…)

https://vt.tiktok.com/ZSfeT1BFe/ (This video got million views)

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Apple’s US$230 cloth iPhone pouch is already sold out - here’s what it’s like

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Early on Nov 14, a crowd of people lined up outside Apple Inc’s SoHo location in New York to be among the first to get their hands on a new, limited-edition product: an up to US$230 iPhone pouch the company said is “inspired by the concept of a piece of cloth”.

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Cloudflare: What makes the internet online

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Cloudflare: What makes the internet online

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I) What is Cloudflare.

To put it simply, cloudflare is the managers for many website. Cloudflare makes sure that websites are secured and protected from DDoS attacks. Furthermore, Cloudflare "traffics" the users to shorten the loading time of a website.

II) The outrage of Clouflare

On November 18, 2025, Cloudflare experienced a major outage.

Thousands of websites, including ChatGPT, X (formerly Twitter), and many others, went offline temporarily.

Users saw error messages, websites didn’t load, and some apps stopped working.

Cloudflare said the problem was caused by:

A software error in its Bot Management system.

A bad configuration file that accidentally triggered a chain reaction across its network.

III) The economic consequence

Direct Losses for Businesses

Websites that went offline couldn’t make sales during the outage. E-commerce sites, subscription services, and platforms that rely on real-time access (like trading apps) lost revenue.

Even a few hours of downtime can cost large companies hundreds of thousands to millions of dollars, depending on traffic and sales volume.

Ref:

+https://blog.cloudflare.com/18-november-2025-outage

+https://www.livemint.com/technology/tech-news/cloudflare-outage-cost-an-average-cfd-broker-nearly-1-6-billion-in-trading-volumes-data-shows-11763561921187.html

+https://timesofindia.indiatimes.com/technology/tech-news/how-cloudflare-outage-may-have-cost-financial-service-brokers-1-6-billion-in-trading-volume/articleshow/125437080.cms

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Verifying you are human. This may take a few seconds.

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The only street in Vietnam in top exciting streets in the world.

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The only street in Vietnam in top exciting streets in the world.

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Field: Culture, F&B, Travel & Tourism

Why: Close, easy to relate

Structure:

1. Introduction: what is that street? Why a small snail street is a World Class Destination

2. The sensory overload: Describe the street, scent, sound, smell, vibe

3. The star: mention the snail cuisine and how it related to the culture. How an affordable food could get Michelin star and represent the whole culture

4. Global Appeal: Why the authenticity wins? Analyze the Time Out's criteria. Argue why the messy, unscripted life could win the global's heart

5. Conclusion / Writer thoughts:

Source: https://dantri.com.vn/du-lich/con-duong-duy-nhat-tai-viet-nam-lot-top-hap-dan-nhat-the-gioi-20251121214316491.htm

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Con đường duy nhất tại Việt Nam lọt top “hấp dẫn nhất thế giới”

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(Dân trí) - Phố ốc Vĩnh Khánh (phường Khánh Hội, TPHCM) bất ngờ lọt top 10 trong danh sách “31 con đường hấp dẫn nhất thế giới 2025” do tạp chí Time Out công bố.

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Fed’s Susan Collins says monetary policy is “currently in the right place,” expresses hesitation about cutting rates

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Fed’s Susan Collins says monetary policy is “currently in the right place,” expresses hesitation about cutting rates

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Field: Economics, Monetary Policy

Why choose: The remarks come at a pivotal moment for the Federal Reserve as it weighs whether to ease policy further amid lingering inflation and a slowing labour market.

Content Structure:

1. What she said: Susan Collins, President of the Federal Reserve Bank of Boston and a voter on the rate-setting committee, remarked that after two rate cuts in September and October, the current stance is “mildly restrictive” and appropriate for now.

2. Why her view: She flagged risks on both sides — inflation remaining above target and signs of softening in employment — meaning further cuts require clearer data.

3. Broader implications:

Her stance signals a cautious approach within the Fed; while some officials are open to cuts, others want to hold until inflation trajectories are clear.

Markets may adjust expectations: the possibility of a rate cut in December looks less certain given her comments.

For the wider economy: A pause or hold in rate cuts could mean higher borrowing costs persist longer, impacting investment, consumer borrowing and broader growth.

Source: https://www.reuters.com/sustainability/boards-policy-regulation/feds-collins-monetary-policy-currently-right-place-hesitant-about-cutting-rates-2025-11-22/

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Japanese Matcha is scarce, Chinese supply is rising

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Japanese Matcha is scarce, Chinese supply is rising

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Fields: F&B, business

Why: up-to-date, trending drinks, about pricing in business.

Content structure:

1. The demand of Matcha is rising: global and also Vietnam. Many cafes and bakeries add matcha to their menu. (Matcha is trending also because of social media).

2. The price also go up: some example...

3. Changing suppliers: because of the high price of Japanese Matcha, many stores decided to use Chinese or Vietnamese Matcha instead.

4. Your thoughts: Do you think matcha will be sustainable or just a phenomenon? What type of matcha do you like to use? Do you think it is an opportunity for Vietnam tea agriculture to develop?

Ref: https://vnexpress.net/matcha-nhat-khan-hiem-nguon-cung-trung-quoc-troi-day-4974273.html

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Trong hơn một năm qua, nhu cầu matcha tăng mạnh trên toàn cầu đã đẩy giá nguyên liệu này leo thang tại nhiều thị trường, trong đó có Việt Nam.

Khảo sát tại TP HCM và một số tỉnh lân cận cho thấy, phần lớn quán cà phê đều đưa matcha vào thực đơn như một sản phẩm chủ lực mới và bán với mức giá cao hơn khoảng 18-20% so với các món đồ uống thông thường. Nhiều tiệm bánh cũng bổ sung các loại bánh mang hương vị matcha, khiến nguyên liệu này tiêu thụ nhanh và trở thành mặt hàng có giá tăng nhanh nhất trong nhóm sản phẩm pha chế.

Hiện, giá bán matcha trên các sàn thương mại điện tử và cửa hàng chuyên kinh doanh ghi nhận mức tăng 20-30% so với cùng kỳ. Matcha nội địa có giá từ 790.000 đến 5 triệu đồng một kg, hàng từ Trung Quốc và Đài Loan dao động 500.000 đến 3 triệu đồng một kg. Matcha Nhật Bản tiếp tục giữ vị trí cao nhất thị trường. Dòng phổ biến có giá 1-5 triệu đồng một kg; loại premium 8-15 triệu đồng một kg; còn loại ceremonial grade - vốn dành cho phân khúc rất cao, có giá 25-40 triệu đồng một kg nhưng khan hiếm.

Tại Hà Nội và TP HCM, nhiều chủ quán trà và nhân viên pha chế thừa nhận họ đang chịu áp lực chi phí lớn khi giá matcha Nhật tăng liên tục.

Ông Nguyên, chủ quán cà phê rộng hơn 100 m2 ở phường Tân Định, cho biết giá nhập loại nguyên liệu cao cấp đã tăng khoảng 40%, đồng thời thời gian đặt hàng kéo dài do nguồn cung hạn chế. Năm nay, xu hướng người tiêu dùng ưa chuộng đồ uống có sử dụng matcha khiến nhiều khách sẵn sàng chi thêm tiền để trải nghiệm. Tuy nhiên, khi giá đồ uống cao liên tục tăng, thậm chí cao gấp 2-3 lần so với mặt bằng chung, số lượng bán ra có xu hướng giảm do giới hạn về khả năng chi trả của khách hàng.

Tương tự, chủ một tiệm bánh tại phường An Hội Đông cũng cho hay khách hàng yêu cầu nhiều sản phẩm có vị matcha nhưng chi phí nguyên liệu Nhật Bản quá cao khiến giá bán khó cạnh tranh. Vì vậy, cơ sở của ông chuyển sang sử dụng matcha từ Việt Nam, Đài Loan hoặc Quý Châu (Trung Quốc) để giữ giá hợp lý. Theo tính toán của ông, một chiếc bánh 150 gram nếu dùng matcha Nhật có thể lên đến 100.000 đồng, trong khi dùng matcha Quý Châu chỉ bằng khoảng một phần ba.

Không chỉ các cửa hàng F&B, nhiều nhà nhập khẩu và nhà phân phối cũng thay đổi chiến lược. Khảo sát tại TP HCM cho thấy, các doanh nghiệp, cửa hàng ngày càng lựa chọn nguyên liệu có giá phù hợp. Một doanh nghiệp nhập khẩu matcha tại phường Bình Thạnh cho biết, hàng Nhật vốn bán chạy trước đây hiện tiêu thụ rất chậm, còn matcha Quý Châu đang chiếm 60% lượng hàng nhập mới của doanh nghiệp ông.

Đại diện Oishi Deli Việt Nam - đơn vị đầu tiên đưa matcha đặc sản Quý Châu vào Việt Nam, nhận định doanh nghiệp F&B buộc phải đa dạng hóa nguồn cung khi chi phí đầu vào tăng. Theo vị này, matcha Quý Châu có màu sắc, độ mịn và vị umami tương tự matcha Nhật nhưng giá chỉ bằng khoảng một phần ba, giúp doanh nghiệp duy trì biên lợi nhuận. Sự chuyển dịch này diễn ra trong bối cảnh các nhà nhập khẩu toàn cầu tìm nguồn cung ổn định và kinh tế hơn do thiếu nguyên liệu và chi phí tăng trên diện rộng.

Quý Châu - vùng trồng trà truyền thống của Trung Quốc, đang nổi lên nhanh chóng. Tân Hoa Xã dẫn số liệu từ cơ quan chức năng Trung Quốc cho thấy, huyện Giang Khẩu, Quý Châu (Trung Quốc) đạt doanh số hơn 1.200 tấn matcha trong năm ngoái, tương đương 300 triệu nhân dân tệ. Thành phố Đồng Nhân sở hữu nhà máy matcha lớn nhất thế giới, công suất hơn 4.000 tấn mỗi năm. Tỉnh Quý Châu hiện là địa phương xuất khẩu matcha lớn nhất Trung Quốc và đứng thứ ba toàn cầu.

Trước đây, matcha Trung Quốc chủ yếu dùng làm hương liệu cho bánh kẹo và không được chuộng để pha uống. Tuy nhiên, Theo Cục nông nghiệp tỉnh Quý Châu, nơi đây đã cải thiện hình ảnh bằng việc áp dụng tiêu chuẩn chất lượng nghiêm ngặt, đạt các chứng nhận EU và USDA Organic. Địa phương này còn cấm 128 loại thuốc trừ sâu và vượt qua hơn 500 bài kiểm tra an toàn thực phẩm của EU, giúp sản phẩm được dán nhãn "EU Standard Matcha".

Tại Việt Nam, thị trường matcha dự kiến tăng trưởng CAGR 14,8% đến năm 2031. Tuy nhiên, doanh nghiệp F&B gặp áp lực lớn về chi phí nguyên liệu, nhân công và vận hành. Báo cáo của iPOS cho thấy 45,3% doanh nghiệp F&B đã tăng giá trong nửa đầu năm 2025. Các chuyên gia nhận định sự phụ thuộc vào nguồn cung Nhật khiến chi phí đội lên nhanh, buộc doanh nghiệp phải tìm nguồn thay thế như Quý Châu.

Ở phạm vi toàn cầu, nhu cầu matcha tăng mạnh khiến chuỗi cà phê lớn như Starbucks hay Luckin Coffee tung liên tục sản phẩm mới. Các nhà cung ứng ghi nhận đơn hàng từ cả Mỹ, Ba Lan và Kazakhstan, khiến nguyên liệu nhiều lần rơi vào tình trạng "cháy hàng". Giá nguyên liệu làm matcha tại Kyoto đã tăng từ 5.500 yen một kg lên hơn 14.000 yen một kg, theo Financial Times. Một chuyên viên thu mua tại Mỹ cho biết ông đã phải trả giá cao hơn 75% cho matcha Nhật vụ 2025 và dự báo matcha phân khúc thấp cũng tăng 30-50% trong thời gian tới.
Thi Hà

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Matcha Nhật khan hiếm, nguồn cung Trung Quốc trỗi dậy

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Cơn sốt matcha đẩy giá tăng mạnh, khiến nguồn Nhật khan hiếm, trong khi nguồn cung Trung Quốc thành lựa chọn thay thế trong bối cảnh nhu cầu vượt xa khả năng chi trả. - VnExpress

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Why Chinese luxury brands outpace Louis Vuitton, Gucci at home

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Why Chinese luxury brands outpace Louis Vuitton, Gucci at home

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field: fashion, business

why: interesting

structure:

1. introduction

2. current situation, data

3. reasons

4. western luxury brands' response

5. conclusion

6. writer thought

source: https://e.vnexpress.net/news/business/companies/why-chinese-luxury-brands-outpace-louis-vuitton-gucci-at-home-4964816.html

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Why Chinese luxury brands outpace Louis Vuitton, Gucci at home - VnExpress International

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Chinese luxury labels are quickly catching up on home turf, beating global names like Louis Vuitton and Gucci as more shoppers turn to domestic brands with better prices.

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Health beyond the doctor's office: The rise of 'choose your own adventure' MRIs

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Health beyond the doctor's office: The rise of 'choose your own adventure' MRIs

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Field: medical, services, business

Why: a new trend towards private medical services like MRIs, blood testing, etc whenerver you need, independent of a doctor's prescription.

Structure:

The rise of the trend and background explanation

Benefits

Risk and criticism

Source: https://www.nytimes.com/2025/11/22/business/dealbook/full-body-mri.html

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Burger King’s CMO on how a ‘SpongeBob’ collab cuts across generations

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Burger King’s CMO on how a ‘SpongeBob’ collab cuts across generations

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Field: Marketing, Food & Beverage, Pop-Culture Collaboration

Why choose: The story shows how a global fast-food brand uses pop-culture (animated “SpongeBob SquarePants”) to drive engagement across age groups, blending nostalgia with current marketing trends.

Content Structure:

1. What’s happening

2. Why this collabHow it's executed

3. What it aims to do

Source:
https://www.marketingdive.com/news/burger-king-cmo-on-how-a-spongebob-collab-cuts-across-generations/806434/

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Burger King’s CMO on how a ‘SpongeBob’ collab cuts across generations

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The partnership follows a summer campaign with “How To Train Your Dragon” that drove the chain’s best kids meal sales in more than a decade.

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Black Friday 2025: US spending surges to record high. What it means for the economy

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Black Friday 2025: US spending surges to record high. What it means for the economy

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Field: retail, consumption

Why: explain the reasons behind 2025 black friday results.

Structure:

Results of 2025 black friday

Reasons

Source: https://edition.cnn.com/2025/11/29/business/black-friday-us-econony-spending

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K-shaped economy and inflation boost Black Friday sales by 4.1% from last year, online spending jumps 9.1% | CNN Business

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Consumers have bought fewer items this holiday season, but the average selling prices are higher.

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Field: Consumer behaviour+marketing

Black Friday is the biggest sales holliday in the year with full of discounts to make us spend more wildly than normal. However, behind those discounts is traps and gimmicks to make you think that you save something while actually spending more than usual.

1. The “Price Inflation” Trick:

Before "Black Friday" comes, stores silently increase their prices by 20-30% and then tag those products with 20-30% discounts. So a product that you thought you just save 50%, that price might be the same as it was 6 months ago.

2. The 24-Hour Urgency Trap:

Retailers know that time pressure drives people to act on impulse, not logic. They use countdown timers, “only a few left” banners, and pop-ups to create panic. This sense of urgency leads buyers to believe they will miss out on a rare deal – when in reality, the same offer often comes back a few days later.

3. Emotional Spending During the Rush:

A mind trap, focus on the emotion of customers. This trap activate your feel of being left out (FOMO), and a tempopary sense of victory when you get a hot deal, and your mind will focus on what you will lose if miss the deals, rather than what you save by them.

Conclusion

Avoiding Black Friday traps isn’t about skipping sales, but understanding how they’re designed. .To avoid being misled, shoppers should research prices, plan ahead, set a budget, and buy only what they truly need. The best Black Friday savings come from intentional, informed shopping—not impulse purchases triggered by marketing tricks.

Ref:https://www.supplyusa.com/black-friday-discount-trap/

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The Black Friday Discount Trap: Why You End Up Spending More, Not Saving

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Learn how to avoid the Black Friday discount trap. Discover fake discounts, short-term sales tricks, and real ways to save money.

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Meta kicking Australian Gen Alpha off Instagram and Facebook

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Meta kicking Australian Gen Alpha off Instagram and Facebook

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Fields: social media, Meta, gen Alpha, children protection...

Why: up-to-date, susprised, ...

Content structure:

1. Summary of the Meta's action: What are they doing? With whom?,..

2. The meaning: They are applying it to protect children from the social media...

3. Your thoughts: Is it affective? Should we apply it in Vietnam?

Ref: https://www.bbc.com/news/articles/cdxekqryn1jo

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Meta starts kicking Australian children off Instagram and Facebook

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The tech giant will begin closing accounts for under 16 year olds, a week before an official ban.