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·       History behind the product

The journey of a small Indian startup turning into a massive company is extremely fascinating. The founders—Sameer Mehta and Aman Gupta wanted to create a lifestyle brand that would deal with fashionable audio concentrated electronics. The boAt company started as a cable manufacturer and seller and now has expanded its empire. The sole aim of boAt company was to provide affordable, durable, and more importantly, ‘fashionable’ audio products and accessories to millennials. They came together and laid the foundation of the company in the year 2016.

Over the years, boAt has continued to innovate and expand its product line, and has leveraged the growth of e-commerce to reach a wider audience and provide a seamless shopping experience to its customers. The company has also placed a strong emphasis on customer satisfaction, which has helped it to build a loyal customer base and gain positive word-of-mouth recommendations.

·       Key factors of success

Product to a specific audience: The company aimed to provide product in the medium to low budget range that was catered to the student community and the middle class of India, who do not have that much of a discretionary income to spend on a luxury product. They brought the term affordable luxury to life.

Consumer Satisfaction at its Best: The company aims to satisfy the needs of users and develop products by closely observing their requirements.

Variations in the boAt Catalog: The second product the founders brought was an audio range, which included earphones. Since Indians love bass, the company named their first earphones as BassHeads. The organized earphones market was growing at 20-30% annually.

A lifestyle brand: The company believes that boAt is a lifestyle brand and not a consumer electronics brand.

Marketing Strategies: boAt company has stuck to online marketing instead of selling the products in retail stores. It deliberately stayed away from the conventional media such as TV and print.

·       Website link/citation of the sources
https://www.businessapac.com/boat-company-success-story/

Team 7: ASHRAY

Team members:

S Lakshmi Sai Jahnavi – [CB.EN.U4ELC20034]

Swathi P – [CB.EN.U4CCE20062]

Siddharth Satish Kumar – [CB.EN.U4MEE20143]

Gopireddy Shanmukha Reddy – [CB.EN.U4ECE20120]

Abirami A – [CB.EN.U4ECE20201]

Putta Jyothsna – [CB.EN.U4CSE20649]

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Team - 1

About:
Red Bull is a popular energy drink brand that was first introduced in 1987 in Thailand by an Austrian entrepreneur, Dietrich Mateschitz. He was inspired by the energy-boosting properties of a Thai energy drink called Krating Daeng, which he discovered on a business trip to Asia. After realizing the potential of the drink, Mateschitz partnered with the creator of Krating Daeng and created Red Bull, with a new formula and branding aimed at the international market. The drink was first launched in Austria in 1987 and quickly gained popularity for its unique taste and its ability to provide a quick energy boost.

Red Bull's success was largely due to its innovative marketing strategies, which included sponsoring extreme sports events and providing Red Bull to athletes and performers to promote the brand. This approach to marketing helped Red Bull to build a strong image as a brand that supports an active and adventurous lifestyle. As the popularity of Red Bull grew, the company expanded its reach to other countries in Europe, followed by the United States and Canada in the mid-1990s. In the following years, Red Bull continued to expand globally and is now sold in over 165 countries worldwide.

In addition to its original energy drink, Red Bull has since introduced several other products, including Red Bull Energy Shots, Red Bull Cola, and Red Bull Sugarfree. The company has also expanded into other areas, such as music and sports, by sponsoring events and supporting musicians and athletes. Despite its popularity, Red Bull has faced criticism and controversy over the years, particularly with regards to the safety of its products and its marketing tactics. Some studies have suggested that consuming Red Bull can lead to health problems such as high blood pressure and heart palpitations. The company has also been accused of targeting young people with its marketing and promoting excessive caffeine consumption. Despite these challenges, Red Bull has continued to thrive and has established itself as a dominant player in the energy drink market. The company has a strong brand image and a loyal customer base, and its success has inspired many other companies to launch similar products.

Methods:
Unique Product: Red Bull's energy drink is a unique product that was the first of its kind when it was introduced. The drink's unique formula, combined with its distinctive branding, helped it stand out in the crowded beverage market.

Innovative Marketing: Red Bull has a reputation for innovative and bold marketing strategies, which has helped the brand gain recognition and establish a strong presence in the market. The company is known for sponsoring extreme sports events, such as Red Bull Stratos, and creating branded content that appeals to its target audience.

Global Reach: Red Bull has a global reach, with operations and distribution networks in over 160 countries. This has helped the company tap into new markets and increase its overall sales and revenue.

Strong Brand Image: Red Bull has a strong brand image that is associated with energy, excitement, and a sense of adventure. This has helped the company build a loyal customer base and attract new customers.

Diversified Product Line: Red Bull has diversified its product line, which has helped the company meet the changing needs and preferences of its customers. The company offers a range of energy drinks, as well as other products, such as Red Bull Cola and Red Bull Energy Shots.

Outcome:

1. Financial Success: Red Bull has become one of the most financially successful energy drink companies in the world, with a strong presence in over 160 countries and annual revenue in the billions of dollars.

2. Brand Recognition: Red Bull has established itself as one of the most recognizable and trusted brands in the energy drink market, with a strong brand image that is associated with energy, excitement, and a sense of adventure.

3. Expansion of Product Line: The success of Red Bull has allowed the company to diversify its product line and offer a range of energy drinks, as well as other products, such as Red Bull Cola and Red Bull Energy Shot.

4. Market Dominance: Red Bull's success in the energy drink market has allowed the company to establish a dominant position and compete effectively against other energy drink brands.

5. Sponsorship of Extreme Sports: Red Bull is known for its sponsorship of extreme sports events, such as Red Bull Stratos, which has helped to increase the brand's visibility and popularity.

References:
1. https://startuptalky.com/red-bull-interesting-facts/
2. https://www.mashed.com/65507/untold-truth-red-bull/
3. https://www.redbull.com/in-en/energydrink/history-of-red-bull
4. https://www.youtube.com/watch?v=1JnOnfyEK3g&ab_channel=BusinessStories

Team - 1: Sarvodaya
Samruddhi Ajit Waman [CB.EN.U4EEE20140]
Pullela Meghana [CB.EN.U4CSE20239]
Karnati Sai Prashanth [CB.EN.U4AIE20027]
Aksshaya R [CB.EN.U4CCE20005]
Narendran S [CB.EN.U4CCE20036]

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Nobody would question the fact that Tata Motors has successfully turned around its fate. A brand which was once struggling for sales is now sitting in the list of ‘Top 3 Carmakers in India’. Moving forward by developing a solid strategy by taking in consideration what the modern customer's needs & prefers and striking a balance between the two has led to customers flocking in to buy cars from Tata. All their cars are recording good sales, with some even leading their respective segment.

But this was not the case throughout the development of TATA motors. This dates back to when tata motors launched their brand new 'TATA INDICA'.

It did not perform to the level where the company had anticipated it to have performed. Sales were low and the car division was not performing well consistently. As a result, the company decided to sell its car division to Ford.

In order to do so, Ratan Tata flew to Detroit for a meeting with the company’s chairman, Bill Ford. In the 3-hour meeting that lasted, Bill Ford apparently told Ratan Tata that he had no idea about cars and that they shouldn’t have started the car division in the first place. He even said that he would be doing Tata a favor by buying his car business. This humiliation was not taken easily by Ratan Tata.

The meeting changed everything for him and upon returning, he decided to not sell the car division. He gave Tata Motors his all and put in extraneous efforts with the aim of growing the division. Sales grew and the division started performing well. Nine years later, tables turned when Ford was on the verge of bankruptcy owing to the 2008 global financial crisis which swept everyone’s feet. It was Ratan Tata’s time to shine. Ford sold their iconic brands, Jaguar- Land Rover to Tata for $2.3 billion.

TATA’S Position after purchasing FORD:

Tata Motors will take control of the entire land and buildings, vehicle manufacturing plant along with machinery and equipment situated therein and the transfer of all eligible employees of Ford’s vehicle manufacturing operations at Sanand for a total amount of Rs 725.7 crore.
As per Tata Motors, this acquisition will unlock an additional state-of-the-art manufacturing capacity of 300,000 units per annum which is scalable to 420,000 units per annum as the company’s existing capacities near saturation,” the carmaker said in a stock exchange filing.

As part of the transaction, TPEML has extended an employment offer to all qualified Ford India Private Limited employees on terms, conditions, and benefits of service that are comparable to those that they currently enjoy
Ford India stated that it would "take a hit of about $2 billion as it does not see a path to profitability in India" in September of last year.

Ford spent years trying to become profitable in India, where Maruti and Hyundai dominated the auto industry.The US auto major announced its exit for a number of reasons, including weak demand, competitors' low-cost vehicles, and a failed joint venture (JV) with Mahindra.

“The decision was reinforced by years of accumulated losses, persistent industry overcapacity, and lack of expected growth in India’s car market," said the Managing Director of Ford India.

The mid-1990s saw the entry of Ford and Hyundai into India. But the fate of the two businesses is entirely different. Ford shut down its manufacturing operations as Hyundai rose to become the second-largest player in the nation.

Conclusion:

This shows how Ratan Tata led the company towards the path of success and has been an inspiration to many.
TATA motors maintained very good relationship with the customers, it has always focused on the safety of the customer and it the first Indian company to get a 5-star safety rating and now many of the cars have higher safety rating in India. This shows their relationship and concern towards their customer.

References:

https://www.marketingmind.in/how-tata-went-from-almost-selling-their-car-division-to-ford-to-buying-their-brands/

https://www.businesstoday.in/latest/corporate/story/tata-motors-to-complete-purchase-of-fords-sanand-plant-on-jan-10-to-retain-all-eligible-employees-358386-2022-12-30

Team Name-Social Sparks
Team Number-4

Contributions:

Aniket Patel(CB.EN.U4ECE20104)
Gadde Ashok(CB.EN.U4CSE20020)
Adusumilli Tarun(CB.EN.U4CSE20203)
sankranti srikar(CB.EN.U4ELC20066)
Suchal Paladugu(CB.EN.U4CSE20644)

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Description:
Ola is a ride-hailing company founded in 2010 in India. It is one of the largest and most successful ride-hailing companies in the world, with a significant presence in India and several other countries. The company operates through a mobile app that connects riders with drivers, and it offers a range of services including private rides, shared rides, and luxury rides.

Story:

Ola was founded in 2010 by Bhavish Aggarwal and Ankit Bhati, two young entrepreneurs who saw a gap in the market for a more convenient, affordable, and reliable taxi service in India. At the time, the taxi industry in India was dominated by unorganized players, and customers often struggled with issues like long wait times, high prices, and poor customer service.

The founders of Ola saw an opportunity to disrupt the industry by using technology to connect riders with drivers in a more efficient and cost-effective manner. They also saw an opportunity to improve the customer experience by offering transparent pricing, reliable service, and a commitment to safety. These were the primary reasons why the founders of Ola decided to start the company.

Success Story:
Ola's success can be attributed to a number of key factors, including its focus on innovation, customer experience, and leveraging network effects. From its early days, Ola placed a strong emphasis on delivering a convenient, affordable, and reliable taxi service through its mobile app. As the company grew, it was able to leverage the power of network effects to attract more riders and drivers, and it has become one of the largest and most successful ride-hailing companies in the world. The success of Ola is a testament to the power of technology to solve complex problems and improve people's lives.

User Involvement:
User ratings have played a crucial role in Ola's development and success. The company's mobile app allows riders to rate their drivers after each ride, and these ratings are used to provide valuable feedback to drivers and improve the overall customer experience. User ratings have several benefits for Ola, including:

Improving driver quality: Drivers who receive high ratings are more likely to be selected for future rides, which incentivizes them to provide excellent customer service. On the other hand, drivers who receive low ratings may receive training or be deactivated from the platform, which helps to maintain a high level of service quality.

Identifying areas for improvement: User ratings provide valuable feedback to Ola, which the company can use to identify areas for improvement and make necessary changes to its services.

Driver's Ratings:

Quality control: User ratings provide valuable feedback to Ola, which the company can use to identify areas for improvement and make necessary changes to its services. Driver ratings also help to ensure that only the best drivers are allowed to work on the platform, which helps to maintain a high level of service quality.

Customer trust: High driver ratings help to build trust with riders and create a sense of accountability, which is crucial for the success of a ride-hailing platform. By allowing riders to rate their drivers, Ola helps to create a safer and more reliable riding experience for everyone involved.

Conclusion:
In conclusion, thanks to its focus on innovation and customer service, Ola quickly became the dominant player in the Indian ride-hailing market, and it expanded its operations to several major cities across the country. The company's app was intuitive and user-friendly, and its transparent pricing and efficient operations made it a hit with customers.

References:

https://successko.com/how-ola-started-idea-behind-ola-cabs/#amp_tf=From%20%251%24s&aoh=16754455558835&referrer=https%3A%2F%2Fwww.google.com&ampshare=https%3A%2F%2Fsuccessko.com%2Fhow-ola-started-idea-behind-ola-cabs%2F

https://icaninfotech.com/the-ola-story-how-ola-became-worlds-most-popular-cab-aggregator/

Team-3: Sustain360
Chowta Yashasvi [CB.EN.U4CSE20611]
Thatavarthi Harshit [CB.EN.U4CSE20068]
Veerubhotla Sri Pranav [CB.EN.U4ECE20164]
Maddipatla Venkata Sai Krishna Tarun [CB.EN.U4ECE20231]
Kota Abhijith [CB.EN.U4EEE20121]
Katta Pavan Venkata Siva Rama Krishna [CB.EN.U4CSE20229]

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TEAM 12 - RURAL REBOOT

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What is Git?
Before we get into Git we must know what a Version Control System is. A version control system(VCS) is a software tool that helps track changes made to files over time. It helps manage multiple versions of the same file and enables collaboration among multiple users by providing features like branching, merging, and conflict resolution. This allows developers to work on the same codebase simultaneously and keep track of every change made to the code. Git is one of them.
There have been multiple other VCS's. Subversion (SVN), and Mercurial are one them.  But nothing was as as complete as Git.
---------------------------------
Motive Behind Git:
Linus Torvalds, the creator of the Linux OS, created Git as a tool to manage the development of the Linux kernel. At the time, he was using the proprietary version control system BitKeeper, but the company that developed it changed its licensing terms and forced Linus to look for an alternative. So Hence he created his own. Linus created Git with these ideas in his mind :
-> Fast, efficient, and reliable version control system .
-> Could handle the large and complex codebase.
-> Capable of handling large numbers of developers working simultaneously.
-> could scale to handle the growing size of the Linux codebase over time.
In addition, he wanted a distributed version control system that would allow developers to work independently and offline, and that would provide a robust and flexible way of managing conflicts and merges.
These motivations led to the creation of Git, which has since become the most widely used version control system in the world, with a large and active community of users. All this happened because, Linus tried to solve a problem he faced. But apparently millions of other developers around globe faced it too.
---------------------------------
Contribution by the Community:
Though Git was initially developed by Linus, like his every other project Git is also Open-Source. The codebase is made publicly available. Hence from the very first day the developer community around the globe contributed to the Git Project. And if the suggested change is genuine, Linus would approve and the changes would be updated in the main codebase. So Git was basically created by Linus Torvalds, but it was shaped by the community itself, who are none other than the users themselves. All thanks to Linus. All this is possible only because Linus made it open-source. Had Linus's project all been monetized, Linus would easily be a billionaire. But he chose not to.
---------------------------------
Outcome:
Git had literally taken over the VCS market by storm. Almost every developer has used Git in his life at some point. Git has also given rise to Hosting Websites. Git along with hosting services like GitHub, GitLab or BitBucket has made Project Hosting so easy. There are about 30 Million Developers in the world, and about 93% of them use Git as their Version Control System(VCS).
---------------------------------
Website Citations:
-> LINUS TORVALDS — The Man behind Linux and Git
-> 10 Years of Git: An Interview with Git Creator Linus Torvalds
-> Number of software developers worldwide in 2018 to 2024
-> How We Ended up with Git
---------------------------------
Team - 13 : Fargin
-> Meghadharsan B [CB.EN.U4CSE20141]
-> Santhosh M [CB.EN.U4ECE20252]
-> Arun Roshan K R [CB.EN.U4ECE20207]
-> G Saroj Kowshik [CB.EN.U4CSE20618]
-> Maddula Sri Ram Gupta
[CB.EN.U4EEE20124]
->M.DHEERAJ [CB.EN.U4CSE20241]

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1. Name of the Brand/Product: ChatGPT
3. The story

Creation:

Initially, ChatGPT was introduced as a prototype. It soon gained popularity for its thorough and clear responses in various subject areas. One key flaw was noted to be its uneven factual correctness.

Launched by OpenAI in November 2022, ChatGPT (Chat Generative Pre-trained Transformer) is a chatbot.

How Users improved it:

ChatGPT was improved utilizing supervised learning and reinforcement learning.  Both strategies made use of human instructors to help the models perform better. In the supervised learning scenario, the model received dialogues in which the trainers took on the roles of both the user and the AI helper. Prior to ranking the model's replies from a prior discussion in the reinforcement stage, human trainers did so.

The Success:

Around $10 billion is what Microsoft intends to spend on Chat GPT AI technologies. Chat GPT will have a staggering $29 billion market value after the purchase is finalized.

On November 30, 2022, San Francisco-based OpenAI, the company behind DALLE 2 and Whisper, released ChatGPT. With the intention of subsequently making the service profitable, it was first made available for free to the general public. OpenAI calculated that ChatGPT had over one million users as of December 4th. ChatGPT attracted more than 100 million users in January 2023.

4. The website link/citation of the sources from where you got the information

https://openai.com/blog/chatgpt/

https://en.wikipedia.org/wiki/ChatGPT

https://ishanmishra.in/chatgpt-what-is-chatgpt-how-does-it-work-and-many-more/

5. Team name: Maitri

6. Names of all the contributing members

Pranav Kumar (CB.EN.U4CSE20647)

G Durga Rao (CB.EN.U4CSE20021)

A Anil Kumar(CB.EN.U4CSE20206)

D S K Bhanu Teja(CB.EN.U4ECE20117)

S Shogan Siddarth (CB.EN.U4ELC20069)

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1. Name of the Service:  DMart

3. The story must entail how the product/brand development happened by involving the customers/users, what methods were followed, and the outcome.
Radhakishan Damani established the Indian retail business DMart in the year 2000. The company's success is proof of the value of creativity, client attention, and cost-effectiveness.

DMart began as a single store in Mumbai and has since grown to include over 300 locations throughout India. The company's distinctive retail concept is built on providing a broad selection of products at reasonable rates by reducing superfluous costs like shop decorations and marketing. As a result, DMart can pass the savings along to its customers.

DMart's development has been heavily influenced by customer involvement and feedback. The following methods were used to gather and incorporate customer input:

Customer-Focused Store Layout: Store layout was designed with the customer in mind, including wide aisles, clear signage, and easily accessible product displays.

Surveys: Regular customer surveys were conducted to gather feedback on store layout, product offerings, and pricing.

Feedback Mechanisms: DMart had multiple channels for customers to provide feedback, including suggestion boxes and online platforms.

In-Store Testing: New concepts and products were tested in select stores to gather customer feedback before being rolled out on a larger scale.

The outcome of this customer-focused approach has been positive, with DMart's reputation for providing a great shopping experience and delivering high-quality products at competitive prices. This has helped the company to attract and retain a large customer base and grow its market share.
The popularity of this Indian retail chain  has succeeded in the market due to :
a) Value-Based Pricing
b) Efficient Supply Chain Management
c) Convenient Store Layout:
d) Customer-Oriented Approach:
e ) Expansion through Owned Real Estate

4. References:
(a) https://thebrandsofindia.com/dmart-strategies-that-make-it-a-success/
(b) https://www.linkedin.com/pulse/success-story-dmart-retail-industry-po-hway-consultants-co?trk=pulse-article_more-articles_related-content-card#:~:text=DMart%20managed%20its%20inventory%20efficiently,to%20locate%20and%20buy%20them.

5. Team - 6 : Future Sustainers

6. Team Members:
Tejaswini Boyapati       [CB.EN.U4CSE20266]
Pabbathi Greeshma      [CB.EN.U4CCE20040]
Sai Aravind                     [CB.EN.U4AIE20062]
Sweatha P                      [CB.EN.U4ELC20074]
Mukkanti Venkata Sai Karthik    [CB.EN.U4CSE20639]

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Name: Team Mirage (Team - 9)

This is the success story of the software known as Jira, a bug and issue logging/ tracking tool.
The story starts around 2001  Mike Cannon Brokes awanted to start a company instead of getting a basic IT job and Scott Farquhar was the only one to respond to that mail. When the capital was drying up due to the dotcom bubble burst, there was a heavy loss in the stock market. So, they both took up temporary works to manage their livelihood like fixing bugs to overseas clients.
They used emails to track the task given by the customers, which was troublesome and was tough to track.
By keeping this in mind, they wanted to create a software which could track bugs and log it in any system anywhere around the world. They named it Jira after the word Gojira, which means Godzilla in Japanese.
This tool was a huge success since it was easy to use and be used everywhere and the companies can schedule releases of new versions of their products after the removal of the bug. The product was a huge success and this lead the duo to create a new software model and to start the world famous company, Atlassian. As the company continued to grow, it expanded its offerings to include a range of tools designed to meet the needs of teams across a variety of industries. From product management and software development to human resources and marketing, etc..

Source:
https://www.linkedin.com/posts/business-a2z_the-atlassian-success-story-by-jesse-pujji-activity-7022959527855632384-yalP

Members:
Sai Mrudhun
Pratyush Punj
Riroop
Gourish Menon
Sai Sathwik

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SpaceX Customer Involvement Story:
• The company has achieved this by involving customers in its missions, which has helped to drive demand and revenue.
• By launching payloads for customers, SpaceX has been able to fund the development of its reusable rockets and spacecraft, which has allowed it to offer more cost-effective launches.
• This has made space access more accessible to a wider range of customers, including governments, commercial companies, and universities.
• Additionally, by involving customers in designing and testing its hardware, SpaceX has gathered valuable feedback and made improvements to its products.

Methods Followed:
• SpaceX's marketing strategy has been centered on showcasing the capabilities of its reusable rockets and spacecraft and demonstrating the cost savings they provide compared to traditional, single-use launch vehicles.
• The company has used launches to generate media coverage and build excitement around its missions, which has helped to raise awareness of its brand and attract new customers.
• In addition to traditional media, SpaceX has used social media platforms such as Twitter and Instagram to engage with its followers and share updates on its missions.
• The company has also leveraged partnerships with companies and organizations to promote its brand and reach new audiences. For example, SpaceX has worked with NASA to launch missions to the International Space Station and has signed contracts with satellite operators to launch their payloads into orbit.

Outcomes:
Revenue Generation | Cost Saving | Increased Access to Space | Brand Awareness | Innovation

Conclusion:
Overall, SpaceX's marketing strategy has focused on demonstrating its value to its customers and showcasing its capabilities in the aerospace industry. The company's success in developing reusable rockets and spacecraft, and its strong track record of successful launches, have helped to establish it as a leader in the industry and have driven demand for its services.

References:
• https://www.britannica.com/topic/SpaceX
• https://www.analyticssteps.com/blogs/spacex-story
• https://www.youtube.com/watch?v=iOBMjEZBn1w&ab_channel=ScientiaPlus
• https://www.linkedin.com/company/spacex/

Team 8 – ShatDrithi

Sathi Lakshmi Priyatha Reddy – [CB.EN.U4CSE20654]
L Moditha Chowdary – [CB.ENU4ELC20036]
Shriramya KR – [CB.EN.U4ECE20255]
Koppireddy Karthik Reddy – [CB.EN.U4CHE20026]
Santosh – [CB.EN.U4CCE20053]
Gudipati Amitesh – [CB.EN.U4EEE20115]

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Group-4

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G-SHOCK - "Memories will stays with you"

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Team-2

About:

G-Shock is a popular brand of rugged and durable watches founded by Kikuo Ibe in 1983. The brand is known for its shock-resistant structure and innovative features, such as water resistance, solar power, and GPS capabilities. Today, G-Shock is a global brand with a wide range of models, and it remains one of the most popular watch brands in the world, symbolizing toughness and reliability.

Story:

The G-Shock story starts with its founder, Kikuo Ibe, an engineer working at Casio in the early 1980s. Ibe was passionate about his work and was particularly fond of his watch, which he wore everywhere he went. One day, however, he had a fateful encounter that would change the course of his life and the watch industry forever.

Ibe was walking down the street when he suddenly dropped his watch, causing it to shatter into pieces. This was a devastating moment for him, as he had come to view his watch as a symbol of his hard work and success. This experience, however, also sparked something within him. He became determined to create a watch that would never break, no matter how hard it was dropped or how rough the conditions were.

Ibe set out on a mission to create the world's toughest watch, and he spent over two years conducting rigorous testing and making prototypes. He worked tirelessly, determined to make his vision a reality. Finally, in 1983, he and his team at Casio released the first G-Shock model, the DW-5000C. The watch was unlike anything that had ever been seen before. It featured a shock-resistant structure and a durable resin case that protected the delicate inner workings of the watch. This made it virtually indestructible and resistant to the toughest conditions.

The release of the G-Shock was a major turning point in the watch industry. The watch quickly gained popularity among athletes, military personnel, and outdoors enthusiasts who needed a reliable timepiece that could withstand their active lifestyles. Over the years, G-Shock continued to innovate and improve, adding features like water resistance, solar power, and GPS capabilities. Today, G-Shock is a global brand with a wide range of models to choose from, and it remains one of the most popular watch brands in the world.

Success:

The success of G-Shock can be attributed to Ibe's relentless determination and his commitment to creating a truly rugged and reliable watch. He was a true visionary, and his passion for his work inspired everyone around him. He never gave up on his dream, even when faced with setbacks and obstacles. This perseverance and drive is what set him apart from others and made G-Shock the iconic brand that it is today.

The story of G-Shock and its founder is a testament to the power of innovation and the importance of never giving up on a dream. Ibe's vision has changed the watch industry forever, and his legacy lives on in the millions of people around the world who wear a G-Shock watch. The brand has become a symbol of toughness and reliability, and it continues to inspire people everywhere to push the limits of what is possible and to never give up on their dreams.

Conclusion:

In conclusion, the story of G-Shock and its founder, Kikuo Ibe, is an inspiration to all of us. Through his relentless determination and unwavering commitment to his vision, he created one of the most successful and iconic brands in the world. His story is a reminder that anything is possible if we have the drive and the passion to pursue our dreams.

Reference:
https://en.wikipedia.org/wiki/G-Shock#:~:text=The%20G%2DShock%20was%20conceptualised,to%20him%20by%20his%20father.
https://www.gearpatrol.com/watches/a82850/casio-g-shock-history/
https://www.g-shock.eu/euro/story/

Team Name:
Kindness-Crew

Contributors(Team number - 2):
Badana Tarun - CB.EN.U4CSE20011
Anne Sai Sumanth Chand - CB.EN.U4CSE20207
Subiksha S - CB.EN.U4EEE20149
Sri Sivaani S - CB.EN.U4ELC20072
Subhashine V - CB.EN.U4EEE20050

# data[].attributes.body
Nike

Nike is a multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses.

Product Development:
Nike's success can be attributed to its customer-centric approach. The company has always been known for its innovative products and has consistently listened to the feedback from its customers to make improvements. The company's approach to product development has always been centered around the customer experience and performance. Nike has invested heavily in research and development to create products that meet the evolving needs and preferences of its customers.

One of the key methods that Nike has followed for product development is collaboration with athletes, coaches, and trainers to gather feedback and insights. The company has always encouraged its athletes to provide their feedback and ideas on how to improve its products. For example, Nike worked with basketball legend Michael Jordan to develop the Air Jordan line of shoes, which has been extremely successful. Nike mercurial line up specially custom made for Cristiano Ronaldo which made the mercurial model a highlight and sought after by  many customers.

Outcome:
Nike's customer-centric approach to product development has resulted in the company becoming one of the most successful sports brands in the world. The company has been able to maintain its market leadership by continuously improving its products and offering new and innovative products to its customers. Nike's success has also been due to its ability to market its products effectively and create a strong brand image that appeals to customers.

Reference:
https://www.afrbiz.com.au/case-studies/nike-developing-nike-free.html?print=1&tmpl=component

Team 5 :  PROJET IMPACT

Team Members:
Naren Mouria. G   [ CB.EN.U4ELC20042]
YARRA JAGADISH KUMAR   [CB.EN.U4CSE20171]
K.N.Nishaanth   [ CB.EN.U4CSE20642]
K R RAGHUL   [CB.EN.U4ECE20046]
Dommeti Surya Vamsi   [CB.EN.U4CSE20019]

# data[].attributes.body
Name of the brand: Coca-Cola
Product Type: Soft drink
The plot:
During the American Civil War in the 1860s, a chemist turned soldier from Georgia, United States for the confederate army was shot and slashed by a saber. He started using Morphine to ease his pain eventually becoming dependent on it. He had access to Morphine because he was a chemist before the war.

The Georgia man started to explore different avenues regarding sans opium medication, as he probably was aware his morphine fixation was hazardous. At the point when another specialist guaranteed he could fix opium propensities with coca (cocaine), Pemberton contrived his own invention, which utilized coca leaves and kola nuts and was called French Wine Coca. A neighbourhood preclusion regulation was established in 1886, so Pemberton had to eliminate the alcoholic component and his equation hence became Coca-Cola, as per Dominic Streatfeild, who wrote Cocaine: An Unapproved Life story.

Pemberton started to sell off parts of the company because he needed money to support not just his family, but also his morphine addiction as he was becoming sick. Coke maintains on its website that Pemberton “never realized the potential of the beverage he created” and sold the company in pieces to various partners. Just before his death in 1888, Pemberton sold his remaining interest to a businessman named Asa Candler.

In 1892, Candler formally established the Coca-Cola Company in Atlanta. Under Mr Candler's direction, Coca-Cola distribution expanded to soda fountains outside of Atlanta. By 1895, Coca-Cola was sold in every state in the union. The advertising for Coca-First Cola said, "Coca-Cola. It tastes good! It's energising! It's exhilarating! energising!” In 1948, Coca-Cola held a market share of roughly 60%.
Even though the initial motivation for the product is self-centric it is still a Human-Centered Design.

Currently, Coca-Cola is one of the most popular beverages in the world, with its unique flavour and marketing campaigns. Over the years, Coca-Cola expanded globally, acquiring and partnering with other beverage brands, and diversifying into new products such as bottled water, juices, and energy drinks. The company has consistently invested in advertising, sponsorships, and product innovation to maintain its position as one of the top beverage companies in the world, with a strong brand image and loyal customer base. Today, Coca-Cola is one of the most valuable with a current market cap of $260.68 Billion and recognizable brands globally, with a presence in over 200 countries.
References/Citation of the sources:
https://thedigitalyug.com/startup/success-story-of-cocacola-company-complete-case-study
https://www.heartlandcocacola.com/about-our-history/
https://www.pharmacytimes.com/view/5-facts-about-famous-pharmacist-john-pemberton-coca-cola-inventor
Team Name: Eco Stewards (Group-10)
Team Members :
Nithin Skantha M - [CB.EN.U4CSE20046]
Vijaya Raghava Duppala - [CB.EN.U4CSE20218]
Mohith Ungatti - [CB.EN.U4ELC20039]
Vasudha Karthikeya Sai SriHari - [CB.EN.U4ECE20163]
HariShankhar T K - [CB.EN.U4ECE20221]

# data[].attributes.body
Jio is a telecommunications network and digital services brand owned by Reliance Industries, an Indian conglomerate. It was founded in 2016 and is now one of the fastest-growing mobile networks in the world. Jio was created with the mission to provide high-speed and affordable internet access to all Indians. To achieve this goal, Jio launched the world's first all-4G network, offering voice, data, and other digital services. Jio's innovative business model is based on the idea of creating a digital ecosystem. This includes providing customers with access to a variety of digital services, such as music and video streaming, online gaming, and digital payments. The company also offers an extensive range of mobile devices and services, including Jio Fiber broadband and JioTV, which offers live TV streaming.

Methods they followed: Disruptive pricing strategy: Jio disrupted the Indian telecom market by introducing low-cost data plans and free voice calls, which attracted millions of customers and quickly established it as a market leader.

Wide network coverage: Jio has invested heavily in building a 4G network that covers the majority of India, providing reliable and fast mobile internet services to its customers.

Focus on digital services: Jio has also focused on digital services, such as online streaming and payment services, which have helped it to differentiate itself from its competitors and increase customer loyalty.

Customer-centric approach: Jio has taken a customer-centric approach, using customer feedback and data to improve its services and offerings. The company has also used technology, such as artificial intelligence and machine learning, to better understand customer needs and behavior.

Strong parent company: Reliance Industries, Jio's parent company, is one of the largest and most successful companies in India, with extensive resources and expertise that have supported the growth and success of Jio.

Outcome: The result of Jio's efforts is a customer-centric product and service offering. Jio has become one of the most successful telecom operators in India, with more than 400 million customers. The company has also become a key player in the Indian digital ecosystem, offering services such as video streaming, online gaming, and digital payments.

Reference:
https://en.wikipedia.org/wiki/Jio
https://startuptalky.com/jio-success-story/
https://www.entertales.com/success-story-jio-business-model/

Team 11: NISARGA

Team Members:
Karishram B  (CB.EN.U4CSE20626)
K.B.Bharath suhas (CB.EN.U4CSE20034)
Maddina Sai Roopesh (CB.EN.U4ECE20134)
Kondepati Teja (CB.EN.U4MEE20017)
Sachithanantha Jothi S (CB.EN.U4CIE20039)
Atyam Preetham Srikrishna (CB.EN.U4CSE20210)

# data[].attributes.body
Brand: KFC

Product Success Story:
Colonel Harland Sanders created KFC at 62 when most individuals start thinking about retirement. At the young age of 7, when most of us couldn't even eat properly, Harland understood how to cook, I thus believe age was never a factor for our KFC founder. He went door to door to sell his unique chicken recipe made out of 11 herbs, and faced 1009 rejections until he knocked on Pete Harman's door, Pete was the operator of one of that city’s biggest restaurants and with Pete's help, Harland opened his first KFC franchise made the decision to open his own restaurant at the age of 40, which would later become our beloved brand "KFC" (Kentucky Fried Chicken). He had a unique, homemade fried chicken recipe that was adored by customers. As the saying goes, entrepreneurs are driven by success rather than money. Colonel Sanders had a similar philosophy and aimed to establish KFC as a global brand.

With 22,621 locations worldwide in 150 countries, KFC is still one of the most well-known brands in the world. We can probably thank Colonel Sanders for that.

Methods Followed:

1) He set up a system to test his recipes and then improved them until they were perfect.

2) He focused on quality ingredients.

3) He was always open to new ideas and innovations in order to keep up with trends.

4) He gave back to the community by sponsoring Little League teams and donating food after natural disasters.

5) He always respectably presented himself. It included dressing in a suit and tie, having his hair neatly combed, and keeping his fingernails clean at all times (he even had special nail clippers for this purpose).

6) His mission was clear: "We cook chicken right!"

7) The unique use of spices like pepper and salt makes KFC’s fried chicken stand out among other fast-food brands. Colonel Sanders would often say that there should only be 11 ingredients in the recipe: “11 herbs and spices,” but many would argue that there are 12. Regardless of whether or not there are 12 spices, it is clear that each one has an important role in making KFC’s fried chicken what it is today. KFC was successful because it created an authentic brand with a memorable name and specific recipes so customers could always expect high-quality food when they visit one of their restaurants.

OUTCOME:
KFC has been a staple in the fast food and restaurant industries since 1930 and has successfully become one of the world's most recognized brands. The company has remained successful by maintaining its true to its original recipe, resisting any pressure to change it. The original recipe is not only loved by customers but is what made KFC famous in the first place. So many people love this chicken that as of last year they served over 20 billion pieces.

Sources: https://www.linkedin.com/pulse/age-just-number-kfc-success-story-shivani-jambaulikar/

https://www.thinkwithniche.com/blogs/details/the-success-story-of-kfc

Team Name: Sahayak

Contributors (Team 15):
Yenepuri Ashish (CB.EN.U4CSE20271)
Mullapudi Mahesh Sai (CB.EN.U4CSE20143)
Desini Saketh (CB.EN.U4ELC20017)
G Harshavardhan Tadikonda (CB.EN.U4CSE20621)
Dharunkumar (CB.EN.U4ECE20213)
Sreedhar Balaji G (CB.EN.U4MEE20144)