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Hi! My name is Nur Athirah Batrisyia binti Zainal Alam, but people can refer to me as Tisyia. 😊 All my life, I’ve been in unsurpassed search of a memorable hobby, something I am dying to engage myself in on a regular basis. I have tried all interests through this journey of life and never really feel the complete sense of ownership, until I found makeup. 💄✨ Then all of a sudden, as if a switch was flicked on in my head, I realized that this was where I was meant to be. This made me fall in love with creativity, art, and confidence that accompany makeup. 💖

As much as the idea of following my passion gets better the deeper I go into it, I have understood how important it was for me to learn about operations and knowledge management. 📚💡 The skill of knowing how to effectively operate a business and organize the transfer of knowledge is the foundation to making my dream of owning my own makeup line come to life. And it is not only about aesthetics but also about building a creative and efficient brand. 🎨✨ It is these skills that are assisting me in planning, development, and even in the act of enhancing the overall process, and I am looking forward to the future of this process! 🌟

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1.0 Learning about operations and knowledge management

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1.0 Learning about operations and knowledge management

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Barely have I started comprehending about operations and more so knowledge management, I am fascinated as I plan to own a makeup company in future. These principles includes planning, organizing, and controlling making me know the best way of producing good from raw materials with little scrap. All these ideas are essential to making sure my brand works well, from selecting the freshest components to determining inventory and serving customers with the best products possible. Through the implementation of the above-outlined strategies; the desired high standard, quality business and favorable costs, as well as customer satisfaction will be attained.

In contrast, knowledge management has focused on the idea of capturing, sharing and transferring both codified and non-codified knowledge in an organization. It therefore comes as no surprise that documenting information such as product formulations and operational strategies can create adherence to these forms while at the same time encouraging innovation. Moreover, culture that supports knowledge sharing will play a major role in promoting creativity, cooperation as well as organisation improvement amongst my team . These two areas of specialization I believe complement each other to give my brand a sound base from which not only can my business be effectively managed but also where I can foster competitive advantage over other players within the beauty industry.

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2.0 Exploring strategic issues in production and operations management

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2.0 Exploring strategic issues in production and operations management

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Studying strategic issues of production and operations management has provided me very useful knowledge about the creation and development of a competitive company. The Kano Model has helped me realize that, in order to deliver value to the customer, it is necessary to not only fulfill their basic demands and need but also to provide new, exciting features which create customer’s wants and, therefore, customer satisfaction. This is in line with my goal of a makeup line that will not only meet but delight my audiences with high quality, novelty, and aesthetic package. Since Wali Motors targets to be a competitive global supplier, by embracing such priorities such as quality, innovation and sustainability I can develop the brand to overcome the stiff market competition.

In the same vein understanding of the principles of lean manufacturing, quality management, and technological integration offers the prospect of efficiency and evolutionary adaptation, which contributes to enduring success. So for my makeup brand the use of crm system and using software that designs products to be unique for instance cad software would be of immense importance in creating efficiency, making customers experiences better, and even having more enhanced products. From these lessons, I am well equipped in knowledge that will enable to develop strategies that equal creativity and operational efficiency to create a brand that fully resonates with consumer needs while at the same time establishing a formidable market front.

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 4.0 Acquiring knowledge of IT and telecommunication infrastructure

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 4.0 Acquiring knowledge of IT and telecommunication infrastructure

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Learning about IT and telecommunication facility has been insightful especially with the goal of starting my make up brand soon. Learning about infrastructure where physical and virtual resources such as servers, cloud storage and networks play an important role in managing operations made me aware how important the resources are. For instance, cloud computing can help me ensure that customer data remain secure while at the same time, fostering the e-commerce platforms which are dynamic globally. The notions of virtualization and scalability reflect the truth, as they mean I could expand the business without purchasing lot of physical assets.

Furthermore, the topics on telecommunication networks such as 5G network and unified communication framework also led to ideas about improving customer interactions. Think about whitening your teeth through an App, applying makeup through an AR app or getting a suitable product recommendation through an IoT insight. I could keep track of my inventory in real time, and have confidential and efficient interaction with suppliers and customers all over the world. These are the insights that make me look forward to how we can utilise technology to improve how the company runs and provide some of the dynamism inherent in my dream makeup brand that is also customer centered.

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3.0 Discovering the role of information systems (IS) in business operations 

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3.0 Discovering the role of information systems (IS) in business operations 

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This course has been very informative and inspiring to learn more about information system regarding its role in business processing. I now know how IS combines the hardware, software, data, people and business processes to accomplish organizational objectives of efficiency, effectiveness in decision making and innovation. From my dream of having a makeup line, these system are vital. For instance, using the Customer Relationship Management (CRM) system could assist me in creating good relationship with clients by keeping records of their choices and suggesting products that I know they would like. Likewise, the implementation of an Enterprise Resource Planning (ERP) system used in managing stocks could help maintain adequate stock levels and forestall any interruptions in the same.

The practical, more practical problem solving approach of IS has also shown how I can indeed deal with the challenges on both organisational efficiency and customer satisfaction fronts by automating repetitive tasks to avoid errors and using data for insights. With these technologies my brand can ensure that there is a smooth process when customers order their products online or getting personalized promotions. I have learned lessons that have given me assurance in handling business issues using technology and ensure success of my makeup company.

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5.0 Understanding, managing production processes

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5.0 Understanding, managing production processes

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I have discovered the course of managing production processes to be very enlightening and applies to my dream of venturing into the makeup business. It was somewhat shocking to learn about routing and how capacity management works, it made realize how crucial process planning is even up to the final stages of production. For instance, applying Gantt display or material requisite planning (MRP) may assist me to guarantee my makeup products are produced on time and the quality needed. Learning of various types of production processes which include the batch and the flow shop enabled emerged me to embrace the productivity as I was formulating my product line.

Out of all the ideas presented I was most interested in the concept of process innovation. Introducing new technologies, such as automatic packing lines or environmentally friendly production methods, can lower expenses, which is a value I wish for my brand. All information about lean manufacturing and tools like Six Sigma helped me to feel more confident about my problem-solving potential and efficiency in terms of constant reduction of muda and improvement of quality. The knowledge which I reached during these lessons supported my dream in creating makeup brand which would work effectively in terms of the waste recycling, be environmentally friendly and whose main aim would be to satisfy its customers with the best quality cosmetics.

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9.0 Achieving Operational Excellence and Customer Intimacy (CRM and SCM)

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9.0 Achieving Operational Excellence and Customer Intimacy (CRM and SCM)

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Education on Customer Relationship Management (CRM) and Supply Chain Management (SCM) has been eye opening with regard to how businesses manage their operations and foster customer bonds. Marketing databases, which link customer information could help my future makeup company by providing incomparable services such as product recommendations based on customer requirements. On the other hand SCM can facilitate various activities that are from getting raw materials for makeup formulations to delivering the makeup products to retailers or even directly to the consumer.

All of these concepts have helped me understand the great delicate that exists between back-end optimization and front-end customer experience. Integrating different technological tools can help my brand provide quality services and products, alongside maintaining a steady supply of products to consumers: CRM for the purpose of customer loyalty; SCM for the purpose of product delivery. Some of these tools do not only save delivery costs but also build trust and customer experiences that are critical when it comes to competitiveness of the beauty market.

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I think that information about managing services helped me broaden my outlook on how I can work on making my future makeup brand plunge a success among customers. Many of the aspects underpinning the notion of service quality dimensions such as reliability, empathy and tangible elements were reported as important for developing trust and loyalty. For instance, constant delivery on assurances such as shipment time, or product stock indicates reliability for my brand. On the other hand, customized communications, typical of service encounters, the ability to recall the customers’ expectations, or consistently recommend an item a client might be fond of might reduce the perceived distanceminimize.

I also appreciated technological tools of service design like service blueprinting as well as Voice of the Customer analysis. By separately listing all the phases from choosing a product via the Internet to the additional contacts after its purchase, I will be able to pinpoint the problems and guarantee the client an overlap. I will be able to stay connected with the customers and revise my offerings through surveys or reviews to meet their needs. These lessons make me realized that in addition to focusing on the quality of products that I am selling, I take time to ensure the feel that my customers have while interacting with my brand is exceptional so as to cut through the overly saturated market of the beauty world.

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By learning and analyzing the topics on capacity and inventory I have gained the understanding how businesses address resources and consumption issues. Some of the basic concepts such as capacity planning, forecast, and inventory control are pivotal for operating effectively to make the customer’s expectations a reality. To my makeup brand, these strategies are important in handling raw materials, estimating the likely requite of each product and in ensuring that they do not order for or have excess stock of raw materials. Understanding those principles will enable me to operate my brand effectively, minimize losses and keep the products in the market.

Several more were identified, the lean philosophy and the just-in-time (JIT) strategy precisely, as they aim at minimizing waste and optimizing quality. These methods if applied in my business will enhance efficient operations, reduction in cost and delivery of quality products within a short time. For example, the precise demand projections and lean technique could assist me in steady supply chain, where my buyers get new and well prepared products. Learning these lessons has been helpful in illustrating the manner in which strategic resource management can influence outcomes of my future brand.

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Studying the material concerning the quality management and Six Sigma has validated how critical it is to offer high-quality products to the clients. The concept of ‘fit for use’ and ongoing improvement is very close to my thinking about developing makeup that is not only aesthetically pleasing but is good for your skin and works. Strategies and tactics such as DMAIC, an approach to Six Sigma can also be useful in improving how manufacturing happens and reducing any imperfections that might exist.

When it comes to my suggestion for makeup brand, implementing of quality management means that one must listen to the needs of customer and make sure that the lipstick, foundation or even eyeshadow is of the best quality. Getting feedback, quality control, and working to achieve zero defects as part of the process can add up to a good reputation. I have learnt different lessons from these and it has motivated me to work hard to make sure that quality is upheld at all levels of my business from the design of the product to the delivery of the product to the customers to make sure that my brand stands out due to its reliability and innovation.

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10.0 Exploring digital markets and digital goods

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10.0 Exploring digital markets and digital goods

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The knowledge gained about and from digital markets, and digital goods has enlightened me to understanding that e-commerce, and m-commerce offer expansive opportunities for my dream makeup brand. Most of the strategies such as online shop, safe payment options, and delivery systems are fundamental in the formulation of strategies that lead to effective customer shopping. Moreover, the analysis of m-commerce in the current paper raises the issue of the necessity for structures that provide customers with a user-friendly opportunity to purchase and access products online. For my brand, incorporation of these technologies can be essential in widening the market, efficiency as well as serving customers satisfactory.

Some of the new trends in digital marketing that are looming and would be triggering a lot of interest include social commerce, product recommendations based on artificial intelligence, and augmented reality. With potential help of such tools, my brand could present an opportunity to try products virtually or could recommend products that I think the client maybe interested in; this makes shopping a much more engaging process. With proper SEO and organic traffic, influencer marketing collaboration, or targeted emails, I can also sell my products and engage with the viewers. I have sought to implement these innovations into my business model while running my makeup line, so it flourishes in the modern digital world.

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Altogether, these musings have given me a great general understanding of all the topics I have covered and how they strive for the vision of creating a makeup empire. Every one of these endeavours has consisted on tools and knowledge that allowed me to build the vision and understanding of how operational strategies, information systems and digital marketing works. From this experience I have realized the benefits of having efficiency, focusing on the consumer and creativity in promoting competitive advantage besides being aware of how to handle resources and on how to operate constantly where ever the market changes.

Our subsequent lessons taught that one must retain operational excellence and a creative marriage of technology and marketing in order to execute this dream.

From topics like how to avoid having your inventory fail in the first place, lean principles, or communicating with the clients with the help of digital services, each topic has helped me to begin to imagine and create a brand that would make a difference in the lives of people in the beauty industry. This journey has been a motivational and applies to the improvement of strengthening my performance to meet the challenges and prospect on my path to achieving my entrepreneurial ambitions.