# data[].attributes.body
in droves (meaning: in large numbers)

in huge numbers

in masses

in crowds

in great quantities

to flock (meaning: to gather or move in large groups)

to pour in

to converge

to stream

to rush

en masse (meaning: all together, as a group)

as a group

collectively

all at once

together

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Visa Chief Marketing Officer Frank Cooper Knows The Secret To Business

# data[].attributes.body
essentialism

we evolved in different aspects

a shareable experience

they dont worry about saving money

# data[].attributes.attachment_link.readable_text
Fitness and Performance Boosting Your Mood

Reviewed By:

You may have experienced it - that relaxing feeling after a good run. Often referred to as "runner's high," the experience is usually attributed to a burst of endorphins released during exercise. But is that truly an endorphin rush you're feeling, or something else?

David Linden, Ph.D., a professor of neuroscience at the Johns Hopkins University School of Medicine, breaks down the phenomenon of runner's high and other effects running has on the brain.

What Happens to Your Body - and Brain - During a Run

When you start out on your run, your body goes through a transition: Your breathing may become heavy, and you might notice your pulse quicken as the heart pumps harder to move oxygenated blood to your muscles and brain.

As you hit your stride, your body releases hormones called endorphins. Popular culture identifies these as the chemicals behind "runner's high," a short-lasting, deeply euphoric state following intense exercise. Surveys have revealed runner's high to be rather rare, however, with a majority of athletes never experiencing it. "Indeed, many distance runners feel merely drained or even nauseated at the end of a long race, not blissful," says Linden.

And though endorphins help prevent muscles from feeling pain, it is unlikely that endorphins in the blood contribute to a euphoric feeling, or any mood change at all. Research shows that endorphins do not pass the blood-brain barrier.

That relaxed post-run feeling may instead be due to endocannabinoids - biochemical substances similar to cannabis but naturally produced by the body.

Exercise increases the levels of endocannabinoids in the bloodstream, Linden explains. Unlike endorphins, endocannabinoids can move easily through the cellular barrier separating the bloodstream from the brain, where these mood-improving neuromodulators promote short-term psychoactive effects such as reduced anxiety and feelings of calm.

7 Heart Benefits of Exercise

Long-term Mental Benefits of Exercise

The mental benefits don't stop when you finish your run - regular cardiovascular exercise can spark growth of new blood vessels to nourish the brain. Exercise may also produce new brain cells in certain locations through a process called neurogenesis, which may lead to an overall improvement in brain performance and prevent cognitive decline.

"Exercise has a dramatic antidepressive effect," says Linden. "It blunts the brain's response to physical and emotional stress."

What's more, the hippocampus - the part of the brain associated with memory and learning - has been found to increase in volume in the brains of regular exercisers. Other mental benefits include:

Improved working memory and focus

Better task-switching ability

Elevated mood

By making running or jogging (or any aerobic exercise) a regular part of your routine, you stand to earn more than just physical gains over time. "Voluntary exercise is the single best thing one can do to slow the cognitive decline that accompanies normal aging," says Linden.

# data[].attributes.attachment_link.title
The Truth Behind 'Runner's High' and Other Mental Benefits of Running

# data[].attributes.attachment_link.description
Fitness and Performance Boosting Your Mood Reviewed By: You may have experienced it - that relaxing feeling after a good run. Often referred to as "runner's high," the experience is usually attributed to a burst of endorphins released during exercise. But is that truly an endorphin rush you're feeling, or something else?

# data[].attributes.body
to measure

metrics

to generate conversation and conversion

a campaign shouldn't look like a campaign

# data[].attributes.body
to depend on

I'm looking forward to my trip.

to rub shoulders with someone
to help each other move forward

# data[].attributes.body
her fanbase
her fandom
intimate
minimal
a waste of time

good emotions
happiness
excitement
eagerness

bad emotions
worry
anger
sadness
anxiety (en gzai e dy)

# data[].attributes.body
embarrassed (t)

tired (d)

worried (d)

surprised (d)

confused )d)

scared (d)

bored (d)

happy

angry

sleepy

thirsty

# data[].attributes.body
they decided to disrupt the traditional logo

a disruption

a four-month project

the TV programs lasts 4 months

how long does it last?

# data[].attributes.body
anxiety (en gzai e dy)

# data[].attributes.body
I'm thirsty for news

to evolve

communication has evolved

sensitive topics

to get it wrong

explosive

exhaustion

loyal - fiel

# data[].attributes.body
you questioned me
you asked me

my ask is/ was
my request is

the client requested xyz

# data[].attributes.body
how explosive
how far
how old
how expensive
how long

# data[].attributes.body
a belief, beliefs

a polarized world

they fall in love with a bad idea

# data[].attributes.body
to lack, a lack

we saw ourselves

to praise

to compliment

in the spotlight

to play up the good aspects

# data[].attributes.body
doubt, doubting

examine, examining

memorize, memorizing

suggest

accept

# data[].attributes.body
a storm is coming

a weather forecast

devil's advocate

to argue for the other side

to incentivize, to encourage

behavior

to turn it down

competitive sports

hearing (sense)

a thread (fio condutor)

it wasnt in the briefing

a fortunate decision

# data[].attributes.body
it depends 'on' the individual

it doesn't depend 'on' me

the better action (2 actions) is not say no

the best action (3 or more actions) is to say yes to everything

when you choose your tasks you become more important

choice - noun

choose - verb

when you concentrate your energy in one task

people are trying to do everything at the same time

look for (procurar) my watch

look at (olhar) my watch

homework

work from home

it was not (wasn't) common before

# data[].attributes.body
I'll be 15 minutes late

I'm 15 minutes late

# data[].attributes.body
to raise the bar

it tasted like sugarcane

# data[].attributes.body
executive

execution

visibility

# data[].attributes.body
pickleball courts

prejudice

what do you like about the ad?

price hikes

a pick-me-up

the Starbucks counter

# data[].attributes.attachment_link.readable_text
Fitness and Performance Boosting Your Mood

Reviewed By:

You may have experienced it - that relaxing feeling after a good run. Often referred to as "runner's high," the experience is usually attributed to a burst of endorphins released during exercise. But is that truly an endorphin rush you're feeling, or something else?

David Linden, Ph.D., a professor of neuroscience at the Johns Hopkins University School of Medicine, breaks down the phenomenon of runner's high and other effects running has on the brain.

What Happens to Your Body - and Brain - During a Run

When you start out on your run, your body goes through a transition: Your breathing may become heavy, and you might notice your pulse quicken as the heart pumps harder to move oxygenated blood to your muscles and brain.

As you hit your stride, your body releases hormones called endorphins. Popular culture identifies these as the chemicals behind "runner's high," a short-lasting, deeply euphoric state following intense exercise. Surveys have revealed runner's high to be rather rare, however, with a majority of athletes never experiencing it. "Indeed, many distance runners feel merely drained or even nauseated at the end of a long race, not blissful," says Linden.

And though endorphins help prevent muscles from feeling pain, it is unlikely that endorphins in the blood contribute to a euphoric feeling, or any mood change at all. Research shows that endorphins do not pass the blood-brain barrier.

That relaxed post-run feeling may instead be due to endocannabinoids - biochemical substances similar to cannabis but naturally produced by the body.

Exercise increases the levels of endocannabinoids in the bloodstream, Linden explains. Unlike endorphins, endocannabinoids can move easily through the cellular barrier separating the bloodstream from the brain, where these mood-improving neuromodulators promote short-term psychoactive effects such as reduced anxiety and feelings of calm.

7 Heart Benefits of Exercise

Long-term Mental Benefits of Exercise

The mental benefits don't stop when you finish your run - regular cardiovascular exercise can spark growth of new blood vessels to nourish the brain. Exercise may also produce new brain cells in certain locations through a process called neurogenesis, which may lead to an overall improvement in brain performance and prevent cognitive decline.

"Exercise has a dramatic antidepressive effect," says Linden. "It blunts the brain's response to physical and emotional stress."

What's more, the hippocampus - the part of the brain associated with memory and learning - has been found to increase in volume in the brains of regular exercisers. Other mental benefits include:

Improved working memory and focus

Better task-switching ability

Elevated mood

By making running or jogging (or any aerobic exercise) a regular part of your routine, you stand to earn more than just physical gains over time. "Voluntary exercise is the single best thing one can do to slow the cognitive decline that accompanies normal aging," says Linden.

# data[].attributes.attachment_link.title
The Truth Behind 'Runner's High' and Other Mental Benefits of Running

# data[].attributes.attachment_link.description
Fitness and Performance Boosting Your Mood Reviewed By: You may have experienced it - that relaxing feeling after a good run. Often referred to as "runner's high," the experience is usually attributed to a burst of endorphins released during exercise. But is that truly an endorphin rush you're feeling, or something else?

# data[].attributes.body
launched

aim, aimed

feature (and future)

match

sandwich

agency

QSR

concern

events

steamed meat

a charity banquet
to diversify
diversification

infrastructure

joint venture

# data[].attributes.body
to leverage

steamed meat

disclosure

# data[].attributes.body
to get a fine

to fine someone

I fire them

I dismiss them, I let them go

wages = salaries

fictional character

stripes

to run a business

franchisee

the brand is not established

# data[].attributes.body
what is the best business?

the best returns

-build more

-reinvest

-the franchisees run the restaurants

-accelerate growth of the brand

-- create a great economic opportunity

business performance: (3:57)

we are positive in traffic at BK & TH

weight loss drugs and their impact

employment levels

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Anki Decks - Generate Flashcards Fast with AI

# data[].attributes.attachment_link.description
Generate Anki Decks fast with AI. Save time creating flashcards and focus on studying instead. Perfect for medical students and language learners.

# data[].attributes.body
launches - lançamentos

I overslept

I didn't hear the alarm

I missed the gym

a two-income household

# data[].attributes.body
Scenario: Marketing Strategy Meeting

Roles:

Alex (teacher): A marketing professional working on a new product launch.

Jamie (you): The head of marketing who is reviewing the plan.

Dialogue

Jamie: Thanks for joining this meeting, Alex. Let’s discuss the marketing strategy for our new product launch. How’s the campaign coming along?

Alex: It’s been moving in fits and starts. We made great progress at first, but then the budget constraints forced us to adjust our plans.

Jamie: I see. Budget cuts can be tough. We have to be sensible with our spending, but we still need strong promotion. Have you thought of ways to leverage our brand’s existing reputation?

Alex: Yes! We’re collaborating with influencers to create buzz. However, some of them are hesitant because of recent price hikes. Consumers are becoming more sensitive to high prices.

Jamie: That’s a challenge, but we can highlight our product’s unique benefits. Also, we must ensure full disclosure about pricing and features in our ads. Any creative ideas?

Alex: One idea is a “morning boost” campaign. Our product is a perfect pick-me-up for busy professionals, especially those in two-income households who need an energy boost in the morning.

Jamie: Sounds great! Just be prepared—sometimes management likes to move the goalposts, so we may need to tweak the campaign.

Alex: Got it. We’ll stay flexible. But I hope this campaign doesn’t go down in flames—I really believe in it!

Jamie: Me too. Let’s fine-tune the details and make this launch a success!

# data[].attributes.body
accent = sotaque

a thin line, it's a thin line

to emphasize the codes

a news story

a tv program

unbelievable

it's the parents' fault - a culpa é deles

# data[].attributes.body
to be allowed = I have permission to....

allow cookies?

smoking not allowed

cell phones are not allowed in schools

# data[].attributes.body
lingo
on the chopping block
rather impulsive = very impulsive
a strategist
a behavior specialist
a data scientist

what motivates them
what's their motivation?

# data[].attributes.body
to weaken the brand

A breakthrough is a significant discovery, achievement, or advance.

overtly flashy or gaudy

# data[].attributes.body
on the battlefield

a cousin's 15-year-old birthday party

# data[].attributes.body
alligator

an indigenous population

to borrow from

# data[].attributes.body
Role-Play: Interview with Heineken CEO, Dolf van den Brink

Interviewer:

Dolf, thank you for joining us today. Heineken has consistently performed well in the premium beer market. What’s driving this success?

Dolf van den Brink:

Thanks for having me. Our success in the premium beer segment is driven by long-term consumer trends. Over the years, premium beer has consistently outgrown the overall beer category, and we’ve reinforced this by investing heavily in our top brands—Heineken, Moretti, Desperados, and Kingfisher Ultra in India. These brands resonate with consumers who seek high-quality experiences.

Interviewer:

Heineken 0.0 has been a game-changer in the non-alcoholic beer space. Where do you see this segment heading?

Dolf van den Brink:

Heineken 0.0 is a significant part of our strategy. When we launched it globally in 2017, the non-alcoholic beer category was dormant. Today, it’s growing at a double-digit rate every year. In some European markets, it already accounts for up to 10% of beer consumption. We believe this segment will continue to expand, especially as younger generations seek more balanced lifestyles. That’s why we are investing heavily, including through our Formula 1 sponsorship, to build brand awareness.

Interviewer:

You mentioned global diversification. How does Heineken’s approach differ across markets like Europe, China, and the U.S.?

Dolf van den Brink:

Our strength lies in our diversified global footprint. We operate in over 70 countries and adapt to each market. In China, for instance, we focus entirely on the premium segment, where our Heineken brand is seeing double-digit growth. Meanwhile, in Europe, we took a moderate pricing approach last year to allow consumers to adjust after rapid inflation. In the U.S., we’re monitoring changing consumer habits and adjusting our strategy accordingly.

Interviewer:

With inflation and supply chain challenges, how is Heineken managing costs while maintaining growth?

Dolf van den Brink:

We aim for balanced growth—both volume and price mix. We’ve also been strategic with pricing; in Europe, we deliberately kept price increases moderate to help consumers adjust after energy-driven inflation. In regions like Africa, where hyperinflation is a concern, we adjust pricing carefully to protect profitability. Additionally, we’ve hedged energy and raw materials like aluminum and steel, which helps stabilize costs.

Interviewer:

Heineken recently announced a €1.5 billion share buyback. What’s the rationale behind this?

Dolf van den Brink:

We’ve always maintained a disciplined capital allocation strategy. Our first priority is investing in organic growth—expanding digital capabilities, marketing, and building new breweries in Mexico, Brazil, and Dubai. Since we are in a strong financial position, having deleveraged significantly, we decided to return value to shareholders through a structured €1.5 billion buyback over the next two years.

Interviewer:

Looking ahead, what are your biggest priorities for Heineken’s future?

Dolf van den Brink:

We will continue to focus on premiumization, investing in our brands, and expanding the non-alcoholic segment. Geographic diversification remains crucial, with a strong push in high-growth markets. Additionally, we’re enhancing our digital and marketing strategies to connect with consumers in a more personalized way.

Interviewer:

Dolf, it’s been a pleasure speaking with you. Thank you for sharing Heineken’s strategy with us.

Dolf van den Brink:

Thank you! It’s been a great discussion. Cheers!

# data[].attributes.body
greenhouse effects - efeito estufa

cow farts

# data[].attributes.body
a one-off

a taboo

a behavior that inspires us

losing my job was a blessing in disguise

surveys / research

informed consumers

# data[].attributes.body
acronym

to stall

affordability

affordable - inexpensive

from a business point of view

# data[].attributes.body
Role Play #1: Marketing Professional vs. Chief Marketing Officer (CMO)

Scenario: The marketing professional is presenting a strategic report to the CMO on how to reposition Beyond Meat after its recent decline. The conversation includes tough questions about branding, messaging, and course correction.

Dialogue:

MP: The plant-based meat industry was once positioned as the future of protein, yet consumer adoption has stalled. How do we reposition Beyond Meat as a must-have product rather than a niche alternative?

CMO: That's the key challenge. We've already pivoted towards health messaging, but consumer trust in ultra-processed foods remains low. How do we break that perception?

MP: One issue is the mixed messaging—are we a sustainability-driven brand or a health-focused one? Consumers seem to resonate more with personal health benefits rather than climate impact. Should we double down on nutritional advantages and endorsements from health organizations?

CMO: That's a great point. But how do we make the “healthier than meat” message compelling when we’re still struggling with taste perception?

MP: We could launch a taste challenge campaign against traditional meat, similar to what Pepsi did against Coke. Consumers who try Beyond Meat and enjoy it are more likely to be repeat buyers. How do you feel about direct taste comparison marketing?

CMO: It’s a bold move, but it carries risk. We need data proving that people actually prefer it. Beyond taste, what do we do about our pricing problem? We're still more expensive than traditional meat, and price-sensitive consumers are switching back.

MP: A tiered pricing strategy might work—offering smaller, budget-friendly packs for first-time buyers while premium versions cater to health-conscious consumers. Would you consider launching an entry-level Beyond Meat product at a more competitive price?

CMO: Interesting. But how do we drive adoption at fast-food chains, where consumers expect affordability and convenience?

MP: Perhaps we should shift away from drive-thrus and focus on health-focused brands like Sweetgreen or Chipotle, where the audience aligns better with our value proposition. Have we done research on whether QSR (quick-service restaurant) partnerships are still viable?

CMO: We have, and results are mixed. Some markets have traction, but complexity in food prep is an issue. We need a more compelling reason for fast-food chains to keep us on their menus.

MP: What if we repositioned Beyond Meat as the "better-for-you" indulgence, much like organic or keto-friendly fast food? Would aligning with health trends like high-protein diets help?

CMO: That’s worth exploring. Let’s refine this positioning and test it in select markets.

# data[].attributes.body
humble

humble - opposite of proud

to stall the project a little longer

the leadership works at the office on Monday

even on office days, many people dont come

an excuse = a justification

I get really mad

it drives me up the wall

# data[].attributes.body
we need 'to' hire people who are a fit with our model
a generation that 'doesn't' connect with the company
a selfish attitude
if you stall in your job, someone will have to work for you
if you don't do your job, someone will have to do it for you

it's not that they dont do things, they get in the way
to get in the way

I fight against that

nobody works on the weekend
they are not passionate about the job
one of the most aware advertising professionals in the world
three people raised their hand
a generation that hasn't found itself

because of that,....
I'm going to change jobs

the Virginias of the world
a private jet

# data[].attributes.body
She holds a record number of complaints
by impulse

# data[].attributes.body
social inequality

# data[].attributes.body
a quilt

fridge magnets

aesthetics

addicted to

the chalice (Stella Artois)

the pour

a bias - viés

we are always biased

# data[].attributes.body
sorry I'm late

sorry about my delay

delayed

# data[].attributes.body
a one-trick pony

stripes
mechanical pencil lead
a counter argument - um contraponto
a disadvantage
generalists, specialists
it's not either ... or
to choose an outfit

# data[].attributes.body
the emptiness of social networks

the bottle is empty.

I need to erase social channels.

I need to get off IG.

addicted to social media

a necessary evil

a concern

we can miss out on news. gossip

FOMO

he threw gasoline on the fire

# data[].attributes.body
"we're not pinning down a date yet"

to foot the bill = to pay for something

income qualified

a crossroads

secure

security

# data[].attributes.body
to disguise imperfections

to hide imperfections

to correct course

to fix mistakes
we can exchange more ideas
we can discuss ideas
a discussion