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Manager Of Communications & Brand Events

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Manager Of Communications & Brand Events

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Strong communication skills

Highly organised

Detail orientated

High technical skills (Word, Excel, Powerpoint)

Passion for innovation

Experience with luxury brands.

Willing to travel

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The Manager, N. America Communications & Brand Events must be able to think strategically while also being hands-on in overseeing the day-to-day execution of the agreed upon strategy with a focus on clients, people and brand desirability. They will be open and approachable and will work with both the central team and the local teams in a transparent, united and mutually supportive manner. The Manager, N. America Communications & Brand Events must model and champion our core belief; People Make the Difference and our values; Be Creative & Innovative, Deliver Excellence and Cultivate an Entrepreneurial Spirit.
Key Accountabilities
Create the Dream: Drive Brand Desirability Score Increase vs. Benchmark. Lead activation workstreams with goal of building regional brand buzz and performance

Develop innovative and impactful ways to activate in key focus cities

Brand Campaigns: amplify via headline-grabbing activations across region

Product launches: Knot (2021), Lock (2022)

Pop Ups: West Village Holiday Pop Up, 2023 NA Brand Exhibition

Store Reopenings: Copley, NY Flagship

Collaborations: Daniel Arsham, Advent calendar, 2022 artistic collabs, Sotheby's partnership

Partner with PR colleagues to improve Tiffany's DMR results via executing brand events and activations with impact that drive buzz and desirability across both US and Canada

Maintain #1 in Social

Maintain #1 in Digital

Improve Print position

Support RVP via overall NA Comms Team Strategy:

Support development of regional communications strategy

Represent region in cross-functional forums

Own regional communications calendar

Budget: own NAAdvertising Other budget throughout yearlong process
Connectivity: drive team building and morale through organizing steady cadence of team activities

D&I: drive and lift brand's Diversity & Inclusion Strategy via ERG leadership role
Qualifications

Qualified candidates will have a bachelor's degree, MBA preferred and min. of 10 years' experience

Candidates should have experience with or expertise in luxury or retail marketing and the poise and manner to represent Tiffany & Co. both internally and externally

Strong understanding of communication & marketing channels as well as current luxury landscape

Passion for innovation & creative communications; desire to lead brand through transformation and drive regional brand buzz and desirability

Ability to seamlessly work with cross-functional teams and agency stakeholders

Willing to travel to support regional activations as needed (minimal)

Candidate will also be highly organized, detail-oriented, service oriented, collaborative, flexible, works under pressure, adapts easily to change, problem-solving ability, creative thinking, have a commitment to innovation and an appreciation of style and design

Technical Proficiency with Microsoft Office is required (PowerPoint and Excel specifically)

The hiring range for this position ranges from $56 - $79 an hour. The rate of pay offered will be dependent upon candidates' relevant skills and experience.

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Manager, North America Communications & Brand Events (Temp) - New York, New York, United States job with Tiffany & Co. | 258636

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Position Overview \n The Manager, N. America Communications & Brand Events must be able to think strategically while also being hands-on in oversee...

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Fluent in English and Mandarin

Good communication

Excellent organisation

Ability to thrive in a fast-paced environment

Strong stakeholder management skills

Experience in driving change

Excellent organization and ability to priorities workload to meet deadlines

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Are you a digital marketer ready to make waves in a growing industry? If so... this one is for you!

We are working with a fantastic business, local to Colchester, who are looking for a new digital marketer to join them. Our client is very well known in their industry and gives their employees the right tools to learn and develop a long-standing career.
The role - Digital Marketing Executive
You will be joining their marketing team and will be reporting to the digital marketing manager. This role covers all aspects of digital marketing, Day-to-day responsibilities could include:

Handing their social media channels.

Creating and developing PPC campaigns.

Content creation across all channels.

Assisting with reporting and analytics.

Handing the companies' SEO

The requirements - Digital Marketing Executive

Minimum 12 months experience in a similar level marketing role.

Experience in digital marketing inclusive of social media and website management.

Experience with email marketing.

Good writing skills, able to edit and proofread technical content.

Due to the location of this role is commutable from Manningtree, Sudbury, Braintree, Wivenhoe, Coggeshall, Halstead, Hadleigh, Brightlingsea, and Colchester and other commutable counties in Essex or Suffolk.

For registration purposes please could you let us know where you are currently based or which locations you are considering as well as your required salary and notice period.

Please upload a Microsoft Word version of your CV where possible, excluding textboxes or images, as this can affect the consultant's job matching process and therefore your details may not be picked up for a role.

Any data we collect from you will be stored and processed in accordance with Brand Recruitment's Privacy Policy.

Search Brand Recruitment on Facebook, Twitter and LinkedIn to hear about all of our latest jobs.

Brand Recruitment offers the services of an employment agency for permanent work. Visit Brand Recruitment online http:// to apply for other key marketing jobs in the Central and Eastern regions.

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The UK's No.1 job site is taking the pain out of looking for a job. The app brings to market for the first time a new and powerful way to find and apply for the right job for you, with over 200,000 jobs from the UK's top employers.

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Marketing & Communications Director, Greater China

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Innovative, uncompromising, romantic, provocative, upholding the power of emotion and the touch of the human hand: these are all elements that describe the fashion of the house of Alexander McQueen. The brand is synonymous with modern British couture, renowned for its strong identity and celebration of unbridled creativity. Integral to the McQueen culture is the juxtaposition between contrasting elements: femininity and masculinity, fragility and strength, tradition and modernity. Under the creative direction of Sarah Burton, the house produces critically acclaimed collections, driven by unparalleled vision and respect for craftsmanship. Burton was made Head of Design for womenswear in 2000 and was appointed Creative Director in 2010. The luxury brand was founded by Lee Alexander McQueen in 1992. Among the greatest fashion designers of his time, the legacy of his work lives on.

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Minimum 12 months experience in a similar level marketing role.

Experience in digital marketing inclusive of social media and website management.

Experience with email marketing.

Good writing skills, able to edit and proofread technical content.

Due to the location of this role is commutable from Manningtree, Sudbury, Braintree, Wivenhoe, Coggeshall, Halstead, Hadleigh, Brightlingsea, and Colchester and other commutable counties in Essex or Suffolk.

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To lead a team of professionals and oversee the communications function and customer relationships management in Greater China

To develop, implement and execute an effective communications strategy in line with the brand’s vision and business strategy

To plan and secure excellent quality and quantity media coverage in target media

To plan and manage events and new product launches in the Greater China

To build on and maintain excellent relationships with key fashion press contacts and present story angles, features and product placement in line with the brand direction

Supporting in the implementation of the strategy: yearly update, monthly follow-up, progress report – alert on deviations and suggest solutions

Coordinate the delivery of the global communications and marketing strategy, from the initiation to execution in Greater China

Contribute to creating and updating and tracking communication and marketing KPIs

Manage the yearly regional communications and marketing activities calendar, as well as masterminding monthly strategy to inspire and drive priorities, support business strategy, and ensuring follow-up

Oversee and manage the regional communications and marketing budgets and ensure an effective and cohesive approach to business and brand development in region.

Coordinate, secure and align with HQ local celebrities and KOL placements

Develop successful local activation plans, managing in alignment with HQ the local digital ecosystem (i.e. Wechat, Red), local content production plans and cross department omni execution to drive business to stores and digital channels.

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Manager Of Communications & Brand Events

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Manager Of Communications & Brand Events

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Develop innovative and impactful ways to activate in key focus cities

Brand Campaigns: amplify via headline-grabbing activations across region

Product launches

Pop Ups

Store Reopenings

Collaborations

Partner with PR colleagues to improve Tiffany's DMR results via executing brand events and activations with impact that drive buzz and desirability across both US and Canada

Maintain #1 in Social

Maintain #1 in Digital

Improve Print position

Support RVP via overall NA Comms Team Strategy:

Support development of regional communications strategy

Represent region in cross-functional forums

Own regional communications calendar

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Joining their marketing team and will be reporting to the digital marketing manager. This role covers all aspects of digital marketing, Day-to-day responsibilities could include:

Handing their social media channels.

Creating and developing PPC campaigns.

Content creation across all channels.

Assisting with reporting and analytics.

Handing the companies’ SEO

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·       What?

·       We were asked to create a marketing campaign for future fashion fair to expand the business and have them expand to more cities. I had to assist in creating this along with the two members of my group.

·       So What?

·       This task made me realise how important group work is and how it is essential to stay on top of the work being delivered as when working in a group you have other people relying on you.

·       What now?

·       In the future I will be sure to stay on track of all my work and make a plan of when to do things by.

·

·       I did a lot of different sections of the work, and we all shared the load quite equally while communicating exactly what we are doing. We had a strong level of communication through social media and were able to discuss all the work that needs to be done through meeting in seminars and workshops and creating lists of work we need to complete that week and managed to get everything done exactly on time. We assigned each task quite well and aimed to be as fair as possible with giving the workload however some people did end up doing more than others however it wasn’t an unfair amount where no one person wasn’t attempting to do the right workload for the group to succeed as a whole.

·       I enjoyed creating the tactics and action as well as the marketing campaign actions such as the billboard and interview questions. I enjoyed being able to use photoshop for creating the billboards as it gives me an opportunity to use the skills that I have learnt. I also enjoyed coming up with the marketing campaign with the group and mind mapping ideas which we think will work best.

·       I struggled with the budgeting of the campaign as it is a section, I have never done budgeting for a project before. The budgeting was my least favourite section of the work I was given as I didn’t fully understand how to work out a hypothetical event including staff and vendors as there is no set numbers for this due to the event not being an actual event being held.

·       Overall, I learnt how to work in a group with people I didn’t know that well before and each other’s strengths as well as my own strengths in a group environment. In the future I have learnt to prioritise the more creative elements of a group project and work as a whole I have found that is the piece, I take the most time creating over research and writing. I enjoyed this project as I enjoyed learning more about sustainable shopping and doing this project helped me with my Final Major Project too due to that being about sustainability as well.

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Workshops and talks led by people in the luxury industry swell as courses on sustainability.

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A vast collection of resources from key people and connections (Linked), future opportunities.

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FashionNetwork.com looks back at the 2022 podcasts that have marked this past year. Here are the LuxurynsightXFashionNetwork podcasts to listen or re-listen to in order to understand the major evolutions of the fashion and luxury industry and the challenges it is facing, from armed conflicts, rising raw material prices, climate change to the national industrial sovereignty. Godfrey Deeny International Editor-in-Chief and Olivier Guyot French Editor-in-Chief of FashionNetwork.com sat down with various guests to decipher, among other things, the environmental strategies of the labels, the rise of second-hand clothing, and the growing digitalization of brands that are going global.

Strategies and business models adopted this year by brands

Barbara Werschine discusses the preservation of know-how at Eric Bompard (FR)

Luxurynsight X FashionNetwork · Ep 59: Barbara Werschine talks to Olivier Guyot about "Preserving French Savoir Faire" FR

With its "Long Life Cashmere" repair and upcycling service and 92% of its collection being Oeko Tex "made in green" certified, the Eric Bompard label is cultivating its commitment to slow fashion. To develop the label's international network, its general manager Barbara Werschine, who arrived in March 2020, is banking on a storytelling of French know-how and retail expansion in London and Scandinavia.

Lisa Chavy explains the branding strategy of her premium lingerie brand Livy (FR)

Marcel Nakam wants to accentuate the digital transformation of Jonak (FR)

Céline Choain of Kea & Partners highlights the resilience of brands (FR)

Nathalie Célia of Bucherer details the evolution of watchmaking (FR)

Luxurynsight X FashionNetwork · Ep 52: Nathalie Célia talks to Olivier Guyot about "Evolution of Luxury Watchmaking" FR

Nathalie Célia, general manager France of the Bucherer fine jewelry house, gives her point of view on the evolution of the watchmaking industry. The executive discusses her career path and the company's expansion strategy, in line with her analysis of new market trends and changing consumer habits, which includes the rise of a younger, female clientele. She also talks about innovation and the growing importance of vintage in watchmaking.

Cécile Lochard pushes sustainable development strategies at Guerlain (FR)

Beverly Sonego, head of Monogram Paris, gives insight into the luxury second-hand market (FR)

Lucie Soulard of Place2Swap supports fashion labels in the circular economy (FR)

Luxurynsight X FashionNetwork · Episode 49: Céline Choain talks to Olivier Guyot about "Strategic transformation & Fashion Tech" FR

Céline Choain, senior partner at the strategy consulting firm Kea & Partners, also notes an evolution in the fashion industry. For her, the success of a fashion brand is based on a few key factors, including a brand's ability to adapt, internationalization, multi-channel networks and innovation. She discusses the fashion tech ecosystem and assesses the resilience of players in the luxury sector.

Isabelle Guichot develops the second hand and the circularity of the SMCP group brands (FR)​

Sustainability, an essential trend in fashion

Luxurynsight X FashionNetwork · Ep 58: Beverly Sonego talks to Olivier Guyot about "Selling Second-Hand Luxury" FR

Economical and eco-friendly, the second-hand market has flourished in recent years, especially in the luxury segment. Monogram Paris, a Parisian brand launched in 2013, has established itself as a true player in the sector. Its founder shares her experience and journey, from creating the company, navigating the market to avoiding counterfeits. Beverly Sonego's company can boast real success, building a community of loyal customers with the help of social networks.

Sandrine Zerbib of Full Jet deciphers the potential of the Chinese fashion market (FR)

Bruno Lavagna of Be.Exclusive details the "soft power" of luxury and the universal resonance of this industry (FR)

Anthony Alvarez of Bluemarble inspired by multiculturalism and diversity (EN)

Luxurynsight X FashionNetwork · Ep 55: Lucie Soulard talks to Godfrey Deeny about "Reinventing second-hand" FR

Lucie Soulard, the co-founder of Place2Swap, helps brands enter the second-hand market. Bypassing third-party intermediation sites like Vestiaire Collective or Vinted, her technical solution dedicated to the circular economy allows brands to offer their customers the possibility to resell their second-hand items directly on the online store of the label where they originally bought them.

Pierre-François Le Louët, CEO of NellyRodi, encourages investors to support fashion start-ups (FR)

Luxurynsight X FashionNetwork · Ep 53: Isabelle Guichot talks to Olivier Guyot about "The Importance of Strategic Sourcing" FR

The SMCP group, a major player in accessible luxury in France, is developing second-hand and live shopping services for its portfolio of brands in order to adapt to new ways of consuming fashion and to enter the circular economy market. Environmental and CSR objectives are defined for each brand based on its DNA, focusing on strategic sourcing, eco-design and full traceability with QR codes on clothing by 2025.

Nicolas Parpex (Bpifrance) aims to promote the "French Touch" internationally (FR)

The keys to the international development of fashion brands

Luxurynsight X FashionNetwork · Ep 56: Bruno Lavagna talks to Olivier Guyot about "The role of Geopolitics in the Luxury Industry"

Bruno Lavagna, assistant professor at IFM and founder of the consulting firm Be.Exclusive, explains how the luxury sector has become a key player in international relations. The major fashion houses and their globalized groups participate in the geostrategic and the diplomacy in the games of power, notably by speaking out in favor of women's rights and more sustainable fashion, or by taking a stand in the defense of states. These include Hermès and LVMH, which have shown their support for Ukraine and its refugees since the beginning of the conflict in February 2022.

Luxurynsight X FashionNetwork · Ep 50: Anthony Alvarez talks to Godfrey Deeny about "Taking Inspiration from Multiculturalism" EN

Globetrotter Anthony Alvarez draws his inspiration from multiple sources, from his French and Filipino origins, the New York metropolis where he grew up, and the craft techniques of the regions he visits. The designer of the Bluemarble label received the Pierre Bergé Prize from Andam for his multicultural men's wardrobe, which oscillates between workwear, sportswear and tailoring. For this young designer, connecting different cultures and their know-how is the cornerstone of tomorrow's fashion.

Luxurynsight X FashionNetwork · Episode 47: Pierre-François talks to Godfrey Deeny about "French Fashion Ecosystem & Finance" FR

The former president of the French Federation of Women's Ready-to-Wear ( FFPAPF) talks with Godfrey Deeny about the financing of French brands and the relationship between the players in this ecosystem and the financial sector. Today, CEO of the consulting agency NellyRodi, Pierre-François Le Louët stresses the importance of supporting new start-ups, but also of participating in the upscaling of already established brands in order to accelerate their growth. An inspiration for entrepreneurs and investors alike.

Luxurynsight X FashionNetwork · Episode 48: Nicolas Parpex talks to Olivier Guyot about "Fashion Capital & Strategy" FR

The "French Touch" is what unites companies in the French cultural and creative industries, where fashion rubs shoulders with video games, architecture and cinema. The public investment bank Bpifrance has developed adapted financing, support and growth solutions for these players who work daily to promote French excellence. For Nicolas Parpex, it is crucial to build bridges between the different start-ups that are emerging in France today.

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Our podcasts to better understand the challenges of the fashion and luxury industry in 2022

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News medias : A look back at LuxurynsightXFashionNetwork's outstanding podcasts to understand the evolution of the fashion and luxury industry this year. (#1470012)

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Executive editor of The Business of Beauty, Priya Rao, is joined by McKinsey senior partner Kristi Weaver and partner Sara Hudson to break down the five critical themes covered in the report.

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Luxury Leadership Talks by Michaela Merk | Ausha

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Dive into the heart of luxury with ‘The Luxury Leadership Talks’ by Michaela Merk. Join her as she engages with CEOs from iconic brands like Cartier, Mugler, The Kooples, uncovering strategies that shape today’s luxury world and its future. Discover insights on brand resilience, sustainability, innovation, and digitalization. Learn from CEOs about their visions and success secrets in this dynamic industry. Michaela Merk, international keynote speaker, consultant, and professor, shares her extensive expertise in luxury. Her interviews aim to inspire responsible leadership and excellence in the luxury sector. For deeper understanding, explore her bestselling book “Luxury Salesforce Management: Strategies for winning over your Brand Ambassadors (https://rb.gy/vewja3)” Subscribe to ‘Luxury Leadership Talks’ for impactful conversations that blend luxury insights with sustainability, preparing you for success in the ever-evolving world of luxury. Website: https://michaela-merk.com/ Instagram: https://www.instagram.com/michaelamerk/ LinkedIn: https://www.linkedin.com/in/michaelamerk/

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Personal and intimate relationships with people that are inspiring and will help grow in the industry.