# data[].attributes.headline
Creating of a universal standard of beauty

# data[].attributes.subject
Creating of a universal standard of beauty

# data[].attributes.headline
People undertaking painful fairness treatment process

# data[].attributes.subject
People undertaking painful fairness treatment process

# data[].attributes.headline
Creating self-doubt, decreased confidence in the minds of people. 

# data[].attributes.subject
Creating self-doubt, decreased confidence in the minds of people. 

# data[].attributes.headline
Toxic consumption as some fairness products have toxic substances like mercury, lead etc.

# data[].attributes.subject
Toxic consumption as some fairness products have toxic substances like mercury, lead etc.

# data[].attributes.headline
Discrimination reflected in people's behavior in terms of choice for marriage etc. 

# data[].attributes.subject
Discrimination reflected in people's behavior in terms of choice for marriage etc. 

# data[].attributes.headline
Companies like HUL taking capitalizing because of the low-self esteem of dark skinned people.

# data[].attributes.subject
Companies like HUL taking capitalizing because of the low-self esteem of dark skinned people.

# data[].attributes.headline
People spending an excessive amount of money on fairness products

# data[].attributes.subject
People spending an excessive amount of money on fairness products

# data[].attributes.headline
What seem to be the consequences of the issue? Why is it important to address?

# data[].attributes.subject
What seem to be the consequences of the issue? Why is it important to address?

# data[].attributes.headline
What if we have more role model like Nandita Das 

# data[].attributes.subject
What if we have more role model like Nandita Das 

# data[].attributes.headline
What if actors stop the ad of fairness cream 

# data[].attributes.subject
What if actors stop the ad of fairness cream 

# data[].attributes.headline
What if there was no discrimination based on color?

# data[].attributes.subject
What if there was no discrimination based on color?

# data[].attributes.headline
What if the corporates became more socially conscious?

# data[].attributes.subject
What if the corporates became more socially conscious?

# data[].attributes.headline
What if people are aware about the use of fairness product 

# data[].attributes.subject
What if people are aware about the use of fairness product 

# data[].attributes.headline
What if Bollywood had depicted women really as they are?

# data[].attributes.subject
What if Bollywood had depicted women really as they are?

# data[].attributes.headline
What if there were no conventional norms of beauty based on western standards?

# data[].attributes.subject
What if there were no conventional norms of beauty based on western standards?

# data[].attributes.headline
what if there was no heavy advertisement ?

# data[].attributes.subject
what if there was no heavy advertisement ?

# data[].attributes.headline
What if there was no obsession of skin color ?

# data[].attributes.subject
What if there was no obsession of skin color ?

# data[].attributes.headline
What if celebrities did not endorse fairness products?

# data[].attributes.subject
What if celebrities did not endorse fairness products?

# data[].attributes.headline
What if people stop demanding the fairness products?

# data[].attributes.subject
What if people stop demanding the fairness products?

# data[].attributes.headline
What if there was no prejudice that fair people are superior?

# data[].attributes.subject
What if there was no prejudice that fair people are superior?

# data[].attributes.headline
what if there were no exploitations by corporates ?

# data[].attributes.subject
what if there were no exploitations by corporates ?

# data[].attributes.headline
What if manufacturing and selling of fairness products would come under DCA Act?

# data[].attributes.subject
What if manufacturing and selling of fairness products would come under DCA Act?

# data[].attributes.body
What if fairness was not considered as an aspirational feature?