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Several family members of the victims created a non-profit organization called the Sandy Hook Promise that intend to prevent a similar incident from ever happening again. The organization formed the ad aptly named “Back-To-School Essentials” that is intended to horrify the viewer and to have them contemplate school shootings within America.

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The L'Oreal Paris advertisement found in Cosmopolitan magazine uses color blocking and bold fonts in order to catch the readers eye. Once the advertisement has received the attention of the reader it plays upon women's insecurities to sell their product, Revitalift Derm Intensives.

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The Gillette Hydra Gel advertisement found in National Geographic Magazine uses large font, dark color schemes and a heartwarming photograph to catch the audiences attention and convince them that Gillette Hydra Gel is the deodorant choice of heroes.

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The Jim Beam advertisement found in Rolling Stone magazine uses color, large lettering, and a comforting image to catch the eye of the targeted audience. Jim Beam attempts to correlate their whiskey with spending quality time with friends

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This is to make the reader want to feel more confident and strong within their own bodies, also should give them pride in their bodies.  This advertisement uses an emotional appeal to influence adult men into using their products to become a manly man. They target your flaws so you will buy their products so you feel as if you are better looking in your body.

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The West Virginia Tourism advertisement found in the National Geographic magazine urges the targeted audience of religious families and naturists to visit a place that aims to connect on a deep, personal level. The comparison of West Virginia to heaven captures the attention of the audience by the religious reference and John Denver’s famously known song, “Take Me Home, Country Roads.”

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The colorful aesthetic of lettering, serene image portrayed, and the organized format of the product’s facts are taken into consideration when creating an impactful and influential advertisement. Purina Pet Food exercises the commonality among most Americans which is meeting extreme measures to care for their beloved pets.

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Citibank appeals to under recognized female musicians by designing a minimalistic yet eye-catching advertisement that expresses commitment to gender equality with credibility by being members of the #SeeHer movement; as a whole, Citibank strives to be progressive and inclusive in their business model which is a goal that is augmented in the message of this advertisement.