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Psychographic: Based on customer's lifestyle, interest, and values.

Behavioral: Based on usage rate, occasion, and benefits sought.

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The main difference between behavioral and psychographic segmentation is that, BS, focuses on how consumer interact and engage with products and brand. PS, focuses on customer personality and interest.

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Psychographic: the lifestyle of the consumer
Behavioural: How they think and act

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psychographic segmentation is when you break your customer groups down into units as it pertains to their beliefs, values.  The psychological aspects that influence consumer purchase behavior such as lifestyle, social status, opinions, and activities.

Behavioural segmentation refers to how a consumer behaves when they purchase a product. The consumer lifestyle and preferences is a few factors that determine that.

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Psychographic is more of how the customer is living their life, the type of person and social circle they are in.

Behavioural is how the customer connect with a brand, their attitude and actions.

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Segmentation variable (to easily differentiate, Wide lens) : Characteristics, Behaviour and Preferences , Activity

Psychographic Behaviour( part of Segmentation variable, Narrow lens): Cognitive Factors, Values, Personality traits, Belives, Social class, lifestyle

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Difference between Psychographic and Behavioral 

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Difference between Psychographic and Behavioral 

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Psychographic focus more on consumer's personality, value, lifestyle and attitude

Behavioural: focus on activites of the consumers such as the buying behavior such as customer expected benefits

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Psychographic: This is about dividing the market into similar groups based on values, interests, lifestyle, and personality (e.g. values: different culture have different values)

Behavioral: This is based on the action taken by the use (examples would be purchasing habits, spending habits)

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Psychographic variables are looking at their consumer's actions and thoughts while behavioral is analyzing the purchase patterns and style.

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Psychographic are more to what we love and our preferences or base on personaliity. Whereas, Behavioural are more towards a routine, how often you do it or the type of person you are for example price sensitive low so you spend cheaper product for a certain item. This also comes with your loyalty towards product.

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Psychographic segmentation refers to a consumer lifestyle, values while behavioural segmentation refers to the measure of consumer action and thoughts such as how they engage with the brand.

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Psychographic - breaks down your customer groups into segments that influence buying behaviors, such as: beliefs, values, lifestyle, social status, opinions and activities.

Behavioural - understanding customers not just by who they are, but by what they do, using insights derived from customers' actions. ... It allows businesses to divide customers into groups according to their knowledge of, attitude towards, use of, or response to a product, service or brand

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Psychographic segmentation refers to a customer’s lifestyles, interests and attitudes however a behavioral segmentation refers to how consumers interact and engage with products such as their loyalty status, usage rate and their buying behavior.

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Psychographic segmentation is about the lifestyle and interest of the audience whereas behavioural is more on their action and behavior taken in the marketplace, the ways they engage products and brands.

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behavioral : how consumer interact and engage with products

psychographic : understanding their life styles and key activities . finding the motivation for buying product

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psychographic segmentation would be about personal traits, values and interests and more about their personality

behavioral segmentation refers to their buying behaviors only. it usually does not take psychographic data into account

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Psychographic seeks to understand the consumer's lifestyle, key values and well as their daily activities.

Behavioral focuses on how consumers interact and engage with the products and brand based on actions and thoughts.

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Psychographic is focus on the customers personalities' and interest. For example, their lifestyle, hobbies and personality traits . It analyzes customers as people.
Behavioral is focus on how consumers interact and engage with products and brands for example their purchase habits,, spending , browsing habits and various interaction with brand that factors to consider. It focus on customer behaviors.

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Psychographic segmentation refers to the consumer as a person and it seeks to understand the consumer's lifestyles and activities. Basically, it tries to find out what is the motivations behind their actions

Behavioural segmentation refers to their actions and thoughts as a consumer and is measured through their loyalty to a brand.

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Psychographic - It is how brands find the right customer match based on customer attitudes and lifestyles.
Eg. Personalities, lifestyles, interest

Behavioural - The process of grouping customers according to their behaviour when making purchasing decisions.
Eg. Purchasing behaviour, ocassion purchasing

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Psychographic segmentation focuses on understanding the consumer's social class, lifestyle and their key values while behavioural refers to the actions and thoughts of the consumer, for example their usage rate/frequency and their loyalty to a brand.

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Psychographic: lifestyle, values and activities
Behavioural: actions and their thoughts

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Psychographic segmentation focuses on customer's personality trait, values, lifestyle and interest.  Whereas Behavioural segmentation is a measure of consumers actions and thoughts as a consumer.

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Psychographic Segmentation:
it's more towards Personality, Interest, Activity, and Opinions of consumers.

Behavioural Segmentation:
it's more towards the consumer's Usage Rate or Buying Pattern