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https://xd.adobe.com/view/14af3c77-c432-4b7e-90b0-4ba5fcd7a37e-41fc/

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25 Screens, Published on Jan 27, 2022 08:55 GMT

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Initial typeface exploration. These typefaces had a formal yet approachable feel to them. The roundity and flow in them made them look friendly and by using capital first letters, it seemed formal.

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While brainstorming I realised that the penguin on my brand logo was realistic and a silhouette. I was creating cartoon like illustrations and there was a disconnect due to that. So i decided to create silhouette illustrations of penguins carrying out various actions. This was I could keep the audience engaged and help ease the eye movement on the brandbook. I consciously chose the colour orange for the objects on the penguin to attract attention and highlight them. The orange colour also represented the humans in the wordmark

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Reflection after placing these in my brandbook:
The brandbook still did not feel serious yet friendly and approachable. The characterisation of these penguins still made it look childish. I had to figure out a way to make the characterisation in line with what my brand represents.

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- Decide what your brand is
-Say the reason behind the penguin
- Don't overwhelm by using penguin and use real people
- the brand book cannot look childlike
- typeface has to be turned into a wordmark
- write brands tory through the brand book
- Don’t use the handwritten font

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While i was thinking of ways to depict human connection, i also started thinking of animals and how they form connections. Then I started connecting the various characteristics of animals to my brand values and finally decided to make the penguin as my symbol.

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Penguins are known to be intelligent and friendly. They work together with their partner and make a connection with them for a lifetime

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This was my first attempt at creating my penguin characters. I wanted my characters to depict my target audience i.e. university students.

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My initial thought of creating the wordmark was to give it a hand written feel as this was a study app and I wanted my wordmark to have that feeling.

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Belladona Regular is the typeface I chose.

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FINAL WORDMARK

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Struggling with semiotics, grappling with ancient Greek, or murdering maths? Geek Buddy is the perfect app for you. Linking students at universities worldwide it can hook you up with the perfect study partner anytime, anywhere.

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layout trial 1

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mind mapping of what geek buddy is all about

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what or who is a geek buddy and what do they do?

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important words to keep in mind while creating the brand

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wordmark experiments

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layout trial 1

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For the brand book cover. The magnifying glass showing as though the penguin is searching for a geek buddy.

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layout trial 2

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layout trial 2

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wordmark experiments

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wordmark experiments

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potential wordmarks?

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- I realised that my idea of using the torn paper feel did not go well with my brand. My brand was all about technology and my brand book was saying otherwise.
- The penguins looked childish
- I had to narrow down my colour scheme and maintain it
- My brand book needed consistency of layout and type
- My wordmark was seeming too casual

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After I created the first draft on indesign I realised that there were too many colours ad my colour scheme was all over the place and did not have any meaning. I then decided to restrict myself to only 4 colours. I had to be sure of choosing the colour scheme that along ed with my brand identity and brand values.