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This article will show some of the best options if you need to edit video.

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Have you ever shot a video that you wanted to post on social media but wished you could make it more interesting somehow? After all, no one is that good that they can create a perfect video in one go. And, even if you do make it, it's always better to enhance it and add cool effects, sounds, and filters, isn't it?

If you can relate to this, then you have come to the right place. In this post, we will tell you about the nine best free video editing software solutions available today. And, no, this is not just a long list of video editors but is a filtered one to present the very best options to you.

This includes software for desktops as well as mobile apps that you can use for editing and sharing your videos. Some of these also work on multiple devices and operating systems, providing truly omnichannel video-editing convenience.

So, read on, and find out some of the best video editing software solutions that you can start using right now.

Best Free Video Editing Software:
Compatible with Mac, Windows, and Linux.
OpenShot is one of the best open-source free video editing software solutions in the market. It is a powerful video editor packed with numerous useful features.

It has a simple-to-use, drag-and-drop interface that even beginners can operate easily. It provides advanced features like unlimited layers, video transitions with real-time previews, etc.

It also has lots of options for video effects, animation, and keyframes. Moreover, it is extremely easy to cut and slice any video using this tool.

Pros

Cons

It lags sometimes, which is inconvenient
Compatible with Mac, Windows, and Linux.
It is one of the best, advanced video editing software solutions available on all platforms. It is an open-source tool that is available for everyone to use. And, it packs some powerful punches in terms of features.

Some key features include live preview, chroma vectorscope, luma waveform, audio mixing, syncing, scrubbing, waveform visualisation, and histogram displays. It does not have unlimited layers like OpenShot but has 32 slots for adding videos, images, audio, and effects. It also has a 3D animation suite for professional users.

Pros

Cons

Good enough to be used by professionals

Not as easy to use as other tools on this list
Available on Windows.
This is an open-source, free video editor available only on Windows. It is a good video editing software solution that supports almost all video formats and codecs.

This product has a free as well as a paid version. The free version is good enough for almost all of your routine video-editing needs. For professionals, the paid version offers more advanced features.

It is relatively simple to use and has features like colour correction, visual and audio effects, blending modes and filters, etc.

Pros

Cons

Simple to use tool for day-to-day video editing
Compatible with Mac, Windows, and Linux.
This is another open-source, free, cross-platform video editing software solution with decent features. You can simply download it and start using it.

It supports all video formats and platforms, though it was originally designed for Linux. One of its best features is that you don't need to import your video into the editor, and that saves a lot of time. It provides 4K resolution support, which is another great feature.

Other cool features include audio and video effects, interlacing, colour correction and grading, wipe transitions, etc.

Pros

Cons

4K resolution support and other useful features

The interface is not as easy-to-use as for some other tools on this list

This is a sophisticated video-editing tool available only for Mac and iOS users. It also comes in the form of an app and can be used on mobile devices as well. And, it also supports 4K resolution, which is a useful feature for professionals.
Available on Mac.
It has a clean and minimal drag-and-drop interface that you can use to add titles, music, and effects, etc. to your video clips. You can slow down or speed up the videos and add filters to make them more interesting.

Another interesting feature is that you can change the background location in your videos and place your characters anywhere.

Overall, it is good video editing software to start with and later you can move on to a more professional software solution.

Pros

Cons

This is another powerful video editing software solution power-packed with useful features. It has a free as well as a paid version. However, the free version is more than enough for non-professional use.

Limited features for professional use

Some of its best features include high precision video trimming, multicam support, and the ability to export to 720p for YouTube. The tool supports a wide variety of video formats and has a lot of video and audio editing options. The paid version of this tool supports 4K videos, but the free version does not.
Compatible with Mac, Windows, and Linux.
It is easy to start using this tool because it comes with many video tutorials to help you understand and work on it.

Pros

Cons

A good tool with numerous video editing features

This is a video editor and movie maker that works only on Windows PCs and is not available for Mac and Linux. However, if you are a Windows user, this is an amazing tool for you to check out.

This is good for a starter tool that you can use to learn the basics of video editing, without too much hassle. It comes with a whole library of pre-made transitions and sound effects that you can play around with.

A bit advanced for beginners, but the video tutorials can help

It also supports 3D video editing, which is a feature that not all video editors provide for free. And, you can directly export your edited videos to YouTube and other social media platforms.
Available on Windows.
Pros

Cons

This is a mobile video-editing tool that you can use to create engaging videos on the go. It has a simple interface and lots of useful features, thanks to the expertise of GoPro.

Easy to edit videos and export directly to social media platforms

This app by the camera makers GoPro is essentially meant to provide an easy way to edit the videos shot on the camera. That's because it can interface directly with a GoPro camera and lets you control things directly from your phone. However, you can edit all types of videos with this.

It has a lot of automatic editing features that let you edit your videos and make them more engaging. There are a lot of presets and you don't really need to do much to edit your videos with this app. However, this is only meant for beginners and does not offer much for professionals.

Not suitable for professional use as it does not have many advanced features

Pros
Available on iOS and Android devices.
Cons

This is a new app launched by Adobe that can meet all your video editing and sharing needs. It is a mobile app that you can use to edit videos anytime and anywhere. It also has a desktop version that is compatible with both Mac and Windows PCs.

It has a very easy-to-use interface and colour, audio, motion graphics, and other editing options. You can also create a video right from the app itself, making it even more convenient. The features are a bit limited for the free version, but the paid version has a lot more to offer.

Lots of options to play around with, especially if you don't know the basics of video editing

A really good option for editing and posting social media videos on the go

Overall. If you're someone who wants an all-in-one app that you can use to create and share videos on social media, this is the solution for you.

Pros

Does not offer many advanced editing options or control to users

Cons
Available on iOS, Android, Mac, and Windows.
Filmora is a powerful, free and well-designed video editing software tool. You get many of the pro capabilities such as layering clips and sounds, and the chance to create perfect timing with Filmora's keyframing feature. You're also able to eliminate pesky background noise and publish your video in 4K. Filmora is available on Windows and Mac, and you're also able to export your videos in various frame sizes for online sharing.

Pros

Cons

Shotcut comes with an incredibly long list of functionality, easily making it a pro tool. For example, wide format support ( allows you to incorporate a range of images, timelines, 4K resolution, colour, text, noises, and counter generators, and more. Audio features include the ability to balance bass, treble, notch, pitch, reverb, swap channels, mix across all tracks, use crossfading and stereo, mono or 5.1 surround sound, and more. And when it comes to visual effect, users will be spoilt or choice. Shotcut boasts over 13 unique features to help turn your video into a polished piece. Shotcut is available for Windows, Mac and Linux platforms.

Pros

Cons

DaVinci Resolve is one of the more professional-grade video editing platforms to make our list. Everything about the tool caters to pros that need state-of-the-art editing software to manipulate every aspect of their product. Take the Individual User Cache feature. It's designed to give each user collaborating on a project the chance to generate and manage their own cache files, helping them optimise their system's performance. You also have the option of protecting projects with the use of user rights. As a bonus, DaVinci Resolve also comes with a collection fo 500 royalty-free foley sounds. DaVinci Resolve runs on Windows, Mac and Linux.

There are limited features in the free version, but a lot more in the paid one

Pros

Cons

Avidemux is the epitome of an open-source project. It has been built by people from around the world and includes code from other projects, all of which come together to offer a modest, yet functional platform. Avidemux is not meant to be used by production houses. It's designed to manage small projects and has enough for the novice user to get the job done. Features include cutting, filtering and encoding. Avidemux also supports AVI, DVD compatible MPEG files, ASF and MP4 formats. It's also available for Linux, BSD, Mac OS X and Microsoft Windows under the GNU GPL license.

Pros

Cons

HitFilm is a professional-grade editor. It's part of a collection of projects released by FXHome Limited, a team of coders behind other development of Imerge and Action Pro. FXHome has strong ties to the production community, something that helps them build truly impressive video editing software. They work with Hollywood studio, software companies and even YouTubers. Feature-wise, you're getting a tool that's designed to help produce blockbuster movies. It comes with full 2D and 3D compositing, 410+ effects and presets, free video tutorials and projects, unlimited tracks and transitions, and is available for Windows and Mac.

Pros

Possibly too complex for beginners

Cons

InVideo is an online video editor. It's perfect for beginners or marketers that need to produce video content fast, without the knowledge of the finer details that go into highly-edited and professionally produced videos. While it's online, it's still packed with features you'll appreciate. You get access to over 1500 designed templates to streamline your video creation, can export your videos in HD, leverage the text-to-speech (and URL-to-video) feature for converting blog posts and other text-based content into quick and engaging videos, and access to Pexels, Pixabay, Unsplash, for royalty-free content.

Pros

Cons

Machete Video Editor Lite is the free version of Machete. Its features are similar to Avidemux. This tool is designed to perform simple feats that include cutting, copying, pasting of fragments of video files, and editing tags. You're also able to edit WMV video files (*.wmv, *.asf), WMA audio files(*.wma), and AVIs. Regrettably, you cannot replace or add an audio stream. Machete Video Editor Lite is only available on Windows.

Pros

Cons

Promo calls itself the worlds #1 marketing video maker. And we think it has all the makings of a tool marketers will love. You're able to add and manipulate the size, font and colour of text, include images, add sounds and more. Like InVideo, it also comes with tons of templates (2500), over 15 million premium HD videos to use, and images from Getty and Shutterstock. Your videos can also be formatted to appear perfectly on all social platforms. Unlike InVideo, while Promo is available for a free but for an undisclosed trial window.

Pros

Cons

Horizon is a mobile video editing tool. It's available on iOS and Android and comes with just enough functionality to help you create simple, yet engaging videos. Features include tilt to zoom, up to 2K horizontal recording, access to eight real-time filters, 60 and 120 FPS slow motion support, and the option to capture video and photos horizontally.

Pros

Cons

VideoStudio was created by Corel, the brand famously know for Corel Draw. Their video editing tool is designed for beginners. Its easy-to-use layout is almost intuitive, and you have access to filters, can use MultiCam editing, add creative titles, graphics and overlays, use colour grading, and more. While not completely free, the 30-day trial is enough to give you a good feel for the tool.

Pros

Cons

Online and easy to use for marketers

Apple Clips is an iOS-based video editing mobile app. It comes with all you'll need to quickly record, enhance ad share short videos with the world. Features include the ability to add text, speech-to-text, and add stickers. A feature we think makes Apple Clips a stand-out tool is its TrueDepth camera option. It allows you to use various backgrounds and animated landscapes that appear in 3D.

Pros

Cons

Kdelive is designed for the GNU/Linux platform but also works on BSD and MacOS. Work is being done to make it available on Windows. It's a far more powerful tool than most beginners will be ready for. Features are robust and include everything from multi-track editing to incorporating almost any audio file type, keyframe effects, transitions, and more.

Pros

Not designed for in-depth editing projects

Cons

Like Promo and InVideo, ClipChamp is an online video editing tool. We like that it comes with features you'd expect from more advanced editing tools. These include trimming and cutting, flipping videos, using transitions, and balancing colours.

Pros

Cons

Kapwing is an online video editor that comes with just the right amount of functionality to make any marketer smile. You get a to add and adjust elements (text, images and sound) and a trimmer to perfectly size and time your videos. You're also able to collaborate with team members in real-time.

Pros

Cons

While not the first tool that comes to mind, it's still free and likely one of the easiest tools to use. Microsoft Photos is designed to edit photos and also makes it possible to create and edit videos and movies. You're able to include filters, text, add camera motion effects, music and more.

Pros

Cons

Free Movie Maker is a basic, yet easy-to-use video editor designed for small projects and video enthusiasts. You can add music, special effects, cut, trim, and join files. It also supports over 500 video formats.

Pros

Cons

FilmoraGo was developed by Wondershare, the same creators of the world-famous Filmora video editing software. This version, however, is a mobile alternative. While not nearly as robust, it's available for both iPhone and Android users and boasts a health set of features to help you edit content on the go. These include trimming clips, splitting footage and introducing transitions between clips. You also have the option of selecting the best aspect ratio for your video (perfect for posting on social media platforms), the option to reverse your video, and you can manage the speed of your content.

While these features alone make the tool amazing, you can do more. FilmoraGo offers effects, stickers, filters, text and use royalty-free music, record your voice from your phone, add built-in sound effects, or import music from your iTunes library.

Movie Maker 10 comes as a free video editing tool, however, there is a pro version. What we find makes this tool one to consider is its long list of features. The free version includes everything from merging photos and video, overlaying text, animated pan-zoom, along with over 30 transition effects and font captions. You also have access to a music editor with clip trimming, fading-in and fading-out effects, and the option of producing HD quality video. This tool is free to download from the Microsoft Store and isn't standard on Windows.

Pros

Not available for Mac and Linux users

Cons

28. Splice (by GoPro)

Splice is a GoPro mobile video editing tool. It comes with a flurry of valuable features, all of which make editing on the fly as easy as possible. With the iPhone and Android app users can sync video with music, add title slides, text overlays and even customer outros. In addition to these features, you're also able to perform all the standard actions one would expect from a video editing tool. You can cut, trim and control the speed between transition, and even bring photos to life with pan and zoom effects.

Pros

Cons

Features for the free version are limited.

Like other mobile apps on our list, KineMaster aims to bring as much of the desktop editing functionality to a handheld device, and the results are pretty impressive. KineMaster makes it possible to trim, and split video, preview your works instantly, add multiple tracks to your video, and include multiple layers of text, video and images. You're also able to use the art tool to blend backgrounds and control the speed of your videos.

Pros

Feature-packed.

Cons

Possibly too many features to manage on a mobile device.

Cinelerra has been around since 1998. While it is used to perform more advanced editing, you won't be mistaken for thinking and feeling that the UI is a little dated. It includes a host of features that rival more the high-end video editing tools on our list, and for a free tool, we think it really packs a punch. Features that stand out include motion stabilisation, the chance to elevate images and make them appear as videos, pass live input through your timeline, and perform other crucial tasks like syncing video and leveraging optical flow.

Pros

Cons

Lumen5 is an online video editing tool and likely one of the most popular options available today. It's used by the likes of Salesforce, SAP, TIME Magazine and The Economist. Lumen5 is targeted at content marketing teams that need to churn out quality video content with limited resources, and it's more than capable of delivering the goods. You're able to create storyboards, set layouts that incorporate various types of content, include music and also add text. It also offers hundreds of themes and colours to help you create perfect videos as fast as possible.

Pros

Cons

Movie Creator aptly dubbs itself a 'video editor and slideshow maker app'. It's feature set, while not as robust as other desktop editing tools, is also not the slimmest on our list. In fact, while it's available for download, its features include many that online videos editing tools offer. You can use the app to trim, merge and mute videos, and add music and extract MP3s. Movie Creator also allows you to add stickers, filters and themes, text and save your video in a host of formats and resolutions.

Pros

Cons

Fastcut is a Magix's free video editing offering. While not as feature-packed as Magix, it still gives users enough to create amazing videos they can share with the world. Features include the ability to trim and rotate recordings and access to a soundtrack library of over 200 songs. You can also add text, edit your recordings and export your videos in full HD. One of the more impressive features we haven't seen in very many editing tools is the chance to upgrade by feature type. This means that while you may want a free tool for now, should you find the need to expand your features set, you don't need to pay for a complete upgrade, you can simply purchase the features you need.

Pros

Cons

Animoto is positioned as a tool designed to help drive marketing results. Like all online video editors, it's built to streamline video creations. It comes with a stock library filled with videos and photos, the option to upload your own videos and photos, and a music library. To help speed up the video creation process, you have access to storyboard templates, text and fonts to overlay, can crop and trim video, and add your brand's colours and logo to each frame.

Pros

Cons

Only available on Windows 10 or higher and Xbox One.

Headliner is one of the more uniquely positioned tools on our list. While it looks and feels like another online video editing app, it's targeted at marketers who want to take their video, audio, and generally any idea, and transform them using animations, caption, gifs and other tools. The app allows you to create waveforms, automatically transcribe audio (perfect for social content), clip audio, add text, images and more, and export your creations 1080p and in various sizes for social media.

Final Verdict

All the video editors mentioned on this list have amazing features and are free to use. They all have their good and bad points and you really have to make a decision based on your needs and usage.

As much as we would like to say that QuikStories is great for mobile users and Shotcut and OpenShot are great for desktops, we really can't. You need to select the right tool for you, depending on what you want out of it.

As a quick and easy-to-use tool, the option of using templates would save time. Regrettably, templates are reserved for Fastcut Plus which retails at $49.99.

Are you going to use it for professional work? Are you looking for a free trial but willing to invest in a paid version later? Do you want the best free tool available for personal use?

Whatever your requirements may be, this list of best free video editing software will have what you're looking for. Just select the one that you like best and start editing.

Frequently Asked Questions

What are the best free video editing tools?

Free offering includes Animoto branding on your videos.

There is a surprisingly extensive range of free video editing tools on the market today. In this post, we looked at 32 such tools, all of which may be suitable for you. The video tools with the most pros are:
1. OpenShot
2. iMovie
3. GoPro QuikStories
4. Adobe Premiere Rush
5. Filmora
6. DaVinci Resolve
7. HitFilm Express
8. InVideo
9. Horizon
10. VideoStudio
11. Apple Clips
12. Kdenlive
13. ClipChamp
15. Kapwing
16. Microsoft Photos
17. Free Movie Maker

What do most YouTubers use to edit their videos?

There are many video apps that YouTubers can use to edit their videos. Indeed any of the 32 apps we have covered in this article could be suitable, depending on your needs. Some apps are only available for some operating systems, so check that you can use your preferred app on your device. For instance, VSDC is only available on windows. iMovie, being made by Apple, is only available for their devices: Mac and iOS.

What do influencers use to edit their videos?

Most influencers have had time to build an audience and establish a reputation for the quality of their social posts and videos. They probably began making their online videos using a free app, possibly one of the 32 reviewed in this post. Over time, however, they will likely have upgraded to more professional-quality video editing software. This could be a program like Adobe Premiere Pro (or the full version of Adobe Premiere Rush) or Apple Final Cut Pro.

What free app can I use to edit videos?

There are many free apps you can use to edit videos. We have reviewed 32 of them in this article. Some of these are cut-down versions of professional software, for example, the free version of Adobe Premiere Rush. Others, such as iMovie and Microsoft Photos, are video-related apps from major software and hardware companies. Take a close look at the pros and cons of each review (along with the operating systems for which they are available) to determine the best product for your needs.

Does Google have a video editor?

While Google (and Google-owned YouTube) no longer have their own video editor, you will find many that operate on Google's Android operating system. The following apps reviewed in this article have a Google Android version:
1. GoPro QuikStories
2. Adobe Premiere Rush
3. Horizon
4. FilmoraGo
While there are not many Chrome-specific apps, you can use any web-based video editor on a Google Chromebook

Is Adobe Premiere Pro free?

Adobe Premiere is a serious video-editing program released by Adobe. It comes in several versions, at varying prices. The full Adobe Premiere Pro is a full-blown video editor with all the bells and whistles and the cost to reflect that. However, you can get Premiere Pro as part of Creative Cloud for US$20.99/month. Adobe Premiere Rush allows you to create and share online videos and costs $9.99/month. Adobe does offer a free trial on its products.

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Best Free Video Editing Software in 2020 [UPDATED JULY]

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Have you ever shot a video that you wanted to post on social media but wished you could make it more interesting somehow? After all, no one is that good that they can create a perfect video in one go.

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How to Film and Edit Videos from My Iphone

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How to Film and Edit Videos from My Iphone

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This shows the basics of filming and editing from just an iPhone

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How I Film & Edit on my iPHONE | Lily Adlin

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This video shows you how to use iMovie to edit video

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This article gives a summary on the best way for a class to put on a podcast.

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Teaching Podcasting: A Curriculum Guide for Educators

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Guidance on planning classroom instruction.

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This article gives you different ways to edit videos on multiple devices

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This wikiHow teaches you how to improve a small video clip by editing it. You can edit video clips for free on both Windows and Mac computers, or you can try your hand at using more sophisticated software.

1. Transfer your video clips to your computer. If your video clips are on a smartphone, you'll need to transfer them to your computer before you can splice them together.

If your video clips are on a video camera, you'll either need to connect the video camera to your computer via a USB cable or plug the camera's SD card into your computer. After that, you can select the camera or SD card in File Explorer, open the DCIM folder, and move the files onto your computer.

2. Find the video clip you want to edit. Go to the folder or location on your computer in which the video clip that you want to edit is stored.

3. Right-click the video. Doing so prompts a drop-down menu to appear.

If your mouse doesn't have a right-click button, click the right side of the mouse, or use two fingers to click the mouse.

If your computer uses a trackpad instead of a mouse, use two fingers to tap the trackpad or press the bottom-right side of the trackpad.

4. Name your project. When prompted, type in a name for your project, then click OK.

5. Edit your video clip. In the "Storyboard" section, you'll see several editing options in the form of tabs. You can select any of the following to edit your clip:

Trim - Click Trim, then move the colored sliders at the bottom of the window to surround the area you want to keep. Anything to the left of the left slider or the right of the right slider will be cut. Click Done to save your changes.

Resize - Click Resize, then click Remove black bars or Shrink to fit in the menu.

Filters - Click Filters, select a filter on the right side of the window, and click Done.

Title - Click Text, enter a title, and select formatting options below the title's text. Click Done to save and apply your changes.

Motion - Click Motion, select a motion option on the right side of the page, and click Done.

6. Select a theme. Click Themes at the top of the window, then select a theme and click Done. Themes determine the music and text appearance of your video.

Skip this step if you don't want to use a theme.

7. Add or remove music. You can use Windows 10 preset songs, or you can add your own music:

Click Music

Select a preset song, or click the Your music tab and select a song by clicking Select a music file and navigating to the song you want to use.

Click Done

8. Save your video clip. Once you've finished editing your clip, you can save it by doing the following:

Click Export or share

Select a file size.

Click Show in File Explorer when done.

1. Transfer your video clips to your computer. If your video clips are on a smartphone, you'll need to transfer them to your computer before you can splice them together.

If your video clips are on a video camera, you'll either need to connect the video camera to your computer via a USB cable or plug the camera's SD card into your computer. After that, you can select the camera or SD card in Finder, open the DCIM folder, and move the files onto your computer.

2. You'll find this option in the File drop-down menu. Selecting it prompts a pop-out menu.

3. Add music if you like. Music is a pleasant addition to any video clip, and you can use music straight out of your iTunes library:

Click Audio at the top of iMovie.

Find the song you want to use.

Drag the song into the editing area below the video.

4. Add text. You can add a title or other forms of text to your video by doing the following:

Click the Titles tab.

Find a title format to use.

Drag the title onto the editing area above your video.

Change the text in the "TITLE TEXT HERE" box.

Extend or shorten the text's on-screen duration by dragging the end of its bar right or left.

5. Remove a section of your clip. If you want to cut out a part of your clip, do the following:

Click the place where you want to begin the cut.

Press ⌘ Command+B

Click the place where you want to end the cut, then press ⌘ Command+B again.

Right-click (or Control-click) the section you want to delete, then click Delete in the drop-down menu.

6. Adjust the clip's length. To change the beginning or end of the clip, do the following:

Select the clip by clicking it.

Click and drag the left or right edge of the clip in toward the center of the clip.

Stop dragging when the clip is at your desired length.

7. Save your video. In order to save your iMovie project as a playable video file, click the "Share"

icon in the top-right corner of iMovie, then do the following:

Make sure the settings in the pop-up window (e.g., "Resolution") are correct.

Click Next...

Enter a name in the "Save As" box.

Select a save location from the "Where" drop-down box.

Click Save

Using Third-Party Software

1. Use a quality, professional non-linear editing system. Non-Linear Editing (NLE) is just a fancy way to say you're no longer editing rolls of film by hand. That said, the term has come to mean mostly high-end, quality video editing software with robust features and controls. Common options include the following:

DaVinci Resolve - A new, free, and open-source video editing program. It may keep changing, but the price is enough to make it worth trying.

Adobe Premier - One of the classics, Premier works well on Mac and PC. If you use other Adobe products, like Photoshop, you may find Premier easy and intuitive to get used to.

Final Cut X Pro - This specific version of Final Cut was considered the industry standard for a long time, though it has gotten weaker with updates. Very popular for Mac computers.

Avid - The standard of many professional film editors, Avid has all the functionality of its competitors and an interface made to work on the project with a large team.

2. Consider the point of your clip. Knowing the reason for the clip's existence will help you determine which parts of the clip are okay to keep and which parts need to go.

You'll also want to consider the clip's current strengths and weaknesses. Strengths should be highlighted, and weaknesses should be masked or cut outright.

3. Trim the video to be as short as possible without losing quality. If the shot, moment, or image isn't adding anything to the story, ditch it. For good video clips, every single frame needs to seem intentional.

If you're only using one continuous camera feed, you can still mask over mistakes or slow moments with well-placed text or music.

4. Make all transitions as smooth as possible. Flashy, obnoxious transitions are the hallmark of many poor editors. Ditch the snazzy flashbulb and stick to simple fades, dissolves, and hard cuts (no transition at all) when switching between clips. If you want to use a fancy effect, use it to transition in and out of the clip at the very beginning and end.

Never use the novelty cuts and transitions-they just take focus away from your clip.

5. Remember the rule of thirds, especially when titling. The rule of thirds comes from photography, and is used to compose great frames for film or photos: mentally divide the frame with two horizontal lines and two vertical lines, so you have nine even boxes on your image. The rule of thirds states, simply, that the best images place items on these lines. When titling or adjusting the image, try to line up your text, the horizon, and special effects with these imaginary guidelines.

Some video-recording hardware, such as smartphones, have a "Grid" option which places a three-by-three grid of squares over the camera interface.

6. Balance color, sound, and music. The purpose of a good editor is to disappear, and this is doubly true for a short video clip. Use a basic color correcter, like your program's "color balance" effect (they all have one), to make the footage smooth and attractive, lower the volume on the music so that you can still hear the camera audio, and make sure that, when played together, the sound is not too loud.

Remember, you want people focused on content, not why the music is too loud.

Just like video, audio needs to be faded in and out to sound natural.

7. Keep editing in mind next time you go shoot a clip. If you're only recording simple, one-take clips, then this doesn't need to apply; for all other shoots, knowing that you'll be editing a video later should make you a much more diligent camera person. Some things to consider include the following:

Always shoot 5 seconds of nothing before and after shot (also known as "run-in" and "run-out" footage). This gives you crucial editing footage to splice with other shots.

Take a few shots of "coverage," or the setting around you, to which you can cut in order to hide any mistakes in the footage.

Never skimp on audio; use a dedicated microphone instead of a camera microphone, and consider mastering the audio separately.

Editing is easy to learn and difficult to master. Move on from these simple clips to longer projects and movies to get better.

It's better to save and edit a copy of your video clip than it is to edit the original clip. By doing so, you'll have a backup in case you lose your edited version.

Thanks for submitting a tip for review!

While editing video clips is technically possible on smartphones, your options tend to be fairly limited. Use a computer for the best results.

This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. wikiHow's Content Management Team carefully monitors the work from our editorial staff to ensure that each article is backed by trusted research and meets our high quality standards. This article has been viewed 624,648 times.

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This wikiHow teaches you how to improve a small video clip by editing it. You can edit video clips for free on both Windows and Mac computers, or you can try your hand at using more sophisticated software. Transfer your video clips to your...

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This article is about how to produce a podcast in class

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This article will give you 4 clear ways to get the most out of your group.

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Effective group work can be one of the most difficult aspects of school-at any grade level. Team members' personalities can complement one another or they can clash, but with these tips, you can breathe a bit easier while completing your group projects. Consider the following tips to help your team work together on a group project:
1. Designate a leader, productive workers, and an editor
Each member of your group should have a clear role. Ensure you have one student who will make decisions and divide tasks among group members. Then, identify several people who are known to produce strong work and do not mind that they are not in charge. Finally, select someone who excels at proofreading/polishing final products. Filling each role, no matter how large or small your group, will help streamline any project.

2. Set clear deadlines as a group
This does not solely mean completing your work by the due date! Successful group projects utilize small goals with differing deadlines. Your group members may have schedule conflicts, so make sure to spend some time at the beginning of the process deciding when each project component will be started, finished, and edited. Try to hold your group accountable for each of these goals-if you do, you are more likely to avoid last-minute stress.
3. Recognize when to meet and when to work individually
Many people believe that group projects involve continually working together in a single room. This is untrue, especially in light of new communication options like Skype. Nevertheless, the principles of group work remain the same: if you do not have your work done, do not meet yet. Instead, use this time to complete your goals, and then share your work. This is also true of a group meeting that is no longer productive. If you are not your finishing your tasks together, take a team break and work on your own until those tasks are, in fact, achieved. If you do not have your part done, or if you will not have time to complete your portion before the deadline, be honest about it. This does not mean that you can fail to contribute. It means that you have to be more considerate of your group members' time. If you are causing distractions or falling behind, admit to it and address it as a group. If you are uncomfortable with this situation, consider seeking the help of a facilitator (such as your instructor). Additionally, if you believe that you are doing all the work and you feel overwhelmed as a result, be clear about your expectations for everyone else. Group dynamics involve a wide array of factors, but many of them start with you. Whether you are the best person to include in a group, or whether you need to apply yourself more often to truly excel, group work involves a great deal of introspection to keep your emotions and expectations in check. If you are running into a problem or two that you feel you cannot handle, always look for feedback and guidance from your teacher.

Andrea Deck is a professional GRE tutor and contributing writer for Varsity Tutors. She is a graduate student at Columbia University in the class of 2015.

RELATED ARTICLES

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Tips to Work Effectively in Group Projects

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Effective group work can be one of the most difficult aspects of school-at any grade level. Team members' personalities can complement one another or they can clash, but with these tips, you can breathe a bit easier while completing your group projects. Consider the following tips to help your team work together on a group project: 1.

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Best Software to Record Audio for Podcast

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Best Software to Record Audio for Podcast

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This articled lists different software that can be used when it comes to recording audio for a Podcast.

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There are quite a few different audio editing programs that will work to edit podcasts, but we're just going to focus on the best podcast recording and editing programs in 2020.

That just means they're either easier to use or focus more on spoken audio editing versus music production.

Most software for podcast editing works on both macOS and Windows, but a couple are Apple only because they created the software.
Get The PDF Guide: Best Podcast Software For Recording & Editing
-> Click Here To Download the Podcast Software Guide

Both free and paid options to get your recording and editing done right. Grab the free guide!

Podcast Recording Software For macOS

GarageBand

GarageBand is a free DAW (digital audio workstation) if you have a Mac. This is a great choice for first-time and even experienced podcasters.

You can easily create separate tracks for music, intros and outros, ad spots, and more. Then you can fade them in and out as needed, move them around, adjust levels, you name it.

For each track, you can enable various plug-ins like compression, noise gates, EQ, and more. For many people, this will do more than enough.

Logic Pro is a full-featured music production and audio editing program.

The main reason I recommend it for podcasters is because the interface matches GarageBand and it's very easy to upgrade. Even your GarageBand files will open seamlessly in Logic.

You also will have to enable Advanced Tools (it's just a simple checkbox in the settings) to get the full suite of features. This lets you upgrade without getting overwhelmed.

The ability to link to the Logic Remote App for iPhone or iPad is really cool as well.

The cost for Logic Pro is a one-time purchase of $200.
Get Logic Pro
Podcast Recording Software For Windows & macOS

Adobe Audition

Adobe Audition started out as Cool Edit Pro but was acquired by Adobe back in 2003. It is part of the Creative Cloud suite, so if you already have a subscription to the full suite, you have access. You can also get it for $20/month separately.

It is designed for podcast production and editing and has advanced tools just for that. There are a number of noise-reduction capabilities, advanced compression and EQ, and a ton more.

One feature I love is batch processing, where you can apply various effects to one file, save it, then apply those same effects to a "batch" of other files. This saves a ton of time.

I highly recommend Audition for podcasting - and there are a ton of easy-to-follow tutorials online to help you get started.

You can get a 1-year subscription from Amazon here (this is also the only way to purchase it as a gift) or click the button below to sign up directly through Adobe:
Get Adobe Audition
P.S. You can also get the full Creative Cloud Suite on Amazon here.

Audacity is a free cross-platform audio editor. It's commonly used for podcasting and has powerful features. One of the downsides is that it can be confusing to use when first getting started, but once you get the hang of it, it's great.

Some of the useful Audacity features include Sync-Lock, Truncate Silence, Silence Finder, and Silence. But there are a ton more including saveable EQ, fading, import and export options, and editing and saving chains of effects.

It is regularly updated and should work all the latest versions of macOS and Windows.

Hindenburg Journalist

Hindenburg has several different audio editing programs, with Journalist being their entry-level offering for $95.

It is designed for radio broadcasters and podcasters with a higher production value. If you have a bunch of different clips or interviews that you need to piece together, this might be a great choice.

There is automated levels, loudness, EQ, and a unique clipboard feature for staying organized. It also integrates with certain podcast hosting providers.

Take a look at this 2-minute intro video:

There is also Hindenburg Pro that has a built in Skype call recorder, among other upgrades.

Other Audio Editing Software

While the recording and editing software options above are where I would start, there are many more options that will work.

Certain Mackie and Behringer mixers come with tracktion, PreSonus audio interfaces come with StudioOne 3 Artist, Steinberg interfaces come with Cubase AI & LE, and I'm sure there are other similar combos.

If you have one of these, they will work just fine for podcast production, although there might be a higher learning curve.

Helpful Podcast Software

There are few other pieces of software that you may want or need to go with your new podcast recording software. Here are a few of my favorites:

Buzzsprout

My favorite podcast host is Buzzsprout because they have a really easy to use platform, plus some additional sharing features that look great and save a ton of time.

When you follow this link, Buzzsprout will give you a $20 Amazon gift card after you pay for your plan. Check it out!

Ecamm Call Recorder For Skype

If you want to record skype calls, there are a few different add-ons you can get depending on your operating system:

Ecamm Call Recorder is the best option for Mac.

Pamela is a popular choice for Windows.

Alitu is perfect for those that want to make your podcasting process as easy as possible.

It will automatically improve your audio files, lets you add intros and outros, and you can automatically publish to Buzzsprout, Podbean, Blubrry, Libsyn, and more!

It works great whether you want to edit or not - check out this quick walkthrough:

Auphonic is a magic piece of software that does a ton. It will level your audio, make it the correct volume for podcasting, add ID3 tags, export to YouTube, and a ton more. I love that you can create presets, making it super fast to use after you get it set up.

Music Radio Creative

Music Radio Creative is an amazing website that creates intros, outros, jingles, and more. You can easily preview different voices and you will get extremely high-quality voice-overs to make your podcast sound much more professional.

Start at the Podcast section here.

Another important piece of your podcasting workflow is to get transcriptions. This can help with SEO, but also gives people a way to enjoy your show in places where they can't listen.

I highly recommend Scribie - they're fast, have multiple versions of English (US, UK, etc.), and everything is easily accomplished from their web-based dashboard. They're reasonably priced at $0.80 / minute.

Squadcast is a paid option when you're ready to graduate from lower-quality Skype calls. It records both ends of the conversation locally, so you don't have to worry about losing an important interview.

Check out more remote interview recording options here.

What do you use? Am I missing your favorite?

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Here's The Best Podcast Recording Software For Mac & PC

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There are quite a few different audio editing programs that will work to edit podcasts, but we're just going to focus on the best podcast recording and editing programs in 2020. That just means they're either easier to use or focus more on spoken audio editing versus music production.

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This can help for putting on a production where you interview someone and make your broadcast similar to the news.

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Writing a TV news script is a lot harder than you might think. Even those skilled in journalism struggle if they have to turn a story meant to be read into a tight script that needs to be heard. However, you can perfect your TV news writing style if you learn the basics.

Always read your script out loud in a conversational tone so you can judge if an audience will be able to understand it. Unlike a newspaper story, your broadcast audience only gets one chance to understand your story.

Also, beware of words that sound alike but mean different things. For instance, words like cite" might be confused with "site" or "sight" and should be avoided. You may have noticed when listening to a newscast that short sentences are easier to digest than long-winded sentences. Just be sure to make your sentences sound lively and interesting-as opposed to flat and monotone.

Passive voice writing jumbles up the usual sequence of subject, verb, object in active voice writing. This sounds like a lesson from English class, but it really makes a critical difference in broadcast news writing.

An active voice helps distinguish between verbs and subjects. For example, an active sentence would be, "The burglar fired the gun," as opposed to a passive sentence such as, "The gun was fired by the burglar." You can see in the passive sentence that viewers have to wait until the end of the line to know who did what.

TV news is timely as opposed to print news writing that relates a bigger story, putting facts and information into context. In other words, a 6 p.m. newscast must sound fresh and "of the moment." You need to bring the viewer into the news piece as it's unfolding.

For example, let's look at a mayor's news conference that you covered at 2 p.m. that afternoon to appear on the nightly news. You might want to write, "Mayor Johnson held a news conference earlier today."

However, if you shift the focus of the sentence to the subject of the news conference, you end up putting the sentence in the present tense. This gives it more immediacy and makes it sound less stale. For example, "Mayor Johnson says he intends to slash local taxes by 20 percent. Johnson made the announcement at a news conference."

That example above works because it starts out in the present tense and creates the hook, then shifts to past tense.

It's easy to get mired in what your writing and forget who you're writing for-the people watching your newscast. Viewers need to feel your stories are directed at them, or else they'll turn away. When writing, it's a good idea to pretend that someone is sitting across from you. Direct the story to them.

Let's say your local department of transportation announces plans to overhaul several major thoroughfares in need of repair. Don't just present the institutional information the DOT provided you with. Transform the information into something of consequence for the viewers at home.

For example, you can say, "Your drive to work or school will soon be smoother, thanks to a big project by the DOT to fill in potholes and uneven streets suffering from wear and tear." This way you've telling viewers how an upcoming project will change their lives-for the better.

In news writing, verbs are your best friend. Verbs are the part of speech that adds life and verve to your stories.

For instance. Instead of saying, "Residents are requesting information." Say something like, "Residents want to know." That slight change makes the information more compelling.

If you can, always avoid words like "is, are, was, and were." All of these dilute the impact of the action. "

Numbers are hard to absorb, especially if there are a lot of them. Try to make your point with a number or two, then move on.

"The company's profit was $10,470,000, then fell to $5,695,469 a year later," is just too much information. "The company's profit was about 10 and-a-half million dollars, then fell to about half that the following year." The last example gives the viewer the information without having to listen to every last digit.

In most cities, there may be only one or two local newspapers but several TV stations all vying for an audience. That means a news writer has to be a salesperson and sell the product as something superior to the competition.

"When the school board said there wasn't any money for classroom computers, we decided to dig for answers." A line like that demonstrates that the news team is aggressive, and is taking action to get to the truth. The viewer likes this story because he or she feels someone is championing for them. It personalizes it and brings it home-even if a viewer doesn't have children.

If you can combat the perception that all newscasts are the same by leading the segment with, "We have an NBC exclusive of Kim Kardashian with the woman she got pardoned from prison," viewers will flock to your TV station because you've set yourself apart.

A good TV news story ends telling the audience what will happen next.

"The school board will take a vote on whether to cut teachers' pay at its next meeting a week from today" doesn't leave the audience hanging and, it forces viewers to tune in next week.

If you wrap-up the segment with, "We will be at that meeting and tell you the outcome of the vote," your viewers know your news team is on top of the story.

Let's look at five steps you can take to break down a TV News script. A good example is Pope Benedict's retirement announcement because it was a historic event-no matter what religion you practice. If the story looks at footage of people responding to the Pope's retirement in St. Petersburg Square, you could write the script as follows:

1. The first line informs the audience about the main point of the story. If you only had one line to tell your story, it would be, "Pilgrims began arriving at St. Peter's Square on Monday, February 11, following an announcement by Pope Benedict that he's resigning at the end of the month."

2. Provide a line or two of background information that adds context to your first line. For example, "The 85-year-old German-born pontiff said he is no longer strong enough to fulfill the duties of his office, becoming the first pope since the Middle Ages to take such a step."

3. Next, go back to the pictures being broadcast and what's happening in your story as the news of the Pope's retirement spreads. You could say, "Thousands of people from all over began arriving at St. Peter's Square."

4. Next, expand on the scene by saying, "People of all religions prayed for the pope and wished him well.

5. Last, wrap-up the story with concrete information. For example, "The Vatican's spokesman said the pope would step down at 1900 GMT on February 28."

Video may seem like the sexy part of a newscast, but it's the crisp news writing that brings it to life and brings in a bigger audience.

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How to Make Your News Script Writing Better So It Brings In Viewers

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Writing a TV news script is a lot harder than you might think. Even those skilled in journalism struggle if they have to turn a story meant to be read into a tight script that needs to be heard. However, you can perfect your TV news writing style if you learn the basics.

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This will help writing a podcast script.

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Preparing for your podcast before each episode is an essential step. You want to gather your thoughts, have topics prepared, as well as any other information you need, so you can remain focused as you move through your podcast episode. A great way to prepare is to create a podcast script. A script is helpful because it can save you editing time after you record and if you have a co-host or guest, it can save you if you ever lose your train of thought or run out of things to say. So, check out our best tips for writing a podcast script below.
Write Your Script for Speaking
Write your script for how you speak to keep your scripts natural-sounding. If you write your script as if you are going to be reading it, it will end up sounding stiff. We speak much more casually compared to the formality of reading and writing. So, write your script in your voice and with the flow of your mind. Read what you write out loud to check if it flows in speaking the way that you imagine. Also, be sure to incorporate your personality into your script. Your script needs to be you, so don't get caught up in using the right words, use the words that you would genuinely use.
Paint Pictures with Your Words
Setting the scene for your listeners is essential as they do not have a visual aid. Now, this doesn't mean that you need to detail every little thing that you talk about. Just be aware that your listeners may need that extra description every so often to aid them in picturing the topics, stories, news, etc. in their heads.
Keep It Concise
Keeping your script concise gives you the room for improvisation and expansion while podcasting. Reading directly from your script takes away from your natural-sounding delivery, so minimize reading by only including words and sentences that you absolutely need on your script. Ensuring that your scripts are directly to the point without unnecessary words or sentences allows you the space and time to be creative with your delivery.
Give Yourself Flexibility
This ties into writing your script as if it is going to be spoken aloud. If there are certain words that you want to use, include them on your script. Similarly, if there are certain stories, news pieces, topics, etc. that you want to talk about, include them on your script as well. However, also give yourself different options for vocabulary, stories, news, topics, etc. and the space to explore the thoughts that you have while podcasting. This flexibility can make your podcast that much more interesting. So, on your script, give yourself only what you need to allow yourself that freedom.
Make It Your Own
Everyone's needs are different. If you are podcasting by yourself, depending on your comfort level with podcasting and speaking without notes, you may need more detail or less detail in your scripts. Podcasters just starting out may want to script more of what they say, but be careful not to get caught up in reading your script to the point that you become a boring host. And, remember that different segments of your podcast may require more or less scripting. While an outline might work for the bulk of you podcast, you might want to script word for word things such as intros, a sponsor message, call to actions, plugs, etc.

Now, if you are podcasting with guests or a co-host, you might want to prepare differently than if you are podcasting by yourself. With guests, you should prepare questions and points and give that list of questions to the guest so that they can prepare if need be. As for podcasting with a co-host, preparing points and coordinating with your co-host should be a priority to avoid interruption, confusion, etc. while recording.

Regardless of your preference for script detail, you should note the podcast episode topic, theme, goal, as well as any additional information to keep you on track. Also, limit your call to actions to the beginning and end of your podcast.

As a guide, we've created our own podcast script template example. Take a look at the podcast script template example below. Keep in mind that this template is not meant to be a complete script, but rather an example that can help guide you with writing your own.
Podcast Script Template:
Intro: [Say your podcast name and topic, your name and who you are, what you're going to talk about, and your call to action] (Duration)
Music Jingle: Repeat at beginning of each episode to help listeners easily identify your podcast (Duration)
Topic 1: [Set up your overall theme and discuss a point, topic, or segment in detail] (Duration)
Topic 2: [Discuss one point, topic, or segment in detail] (Duration)
Interlude: [Music break or sponsor ad] (Duration)
Topic 3: [Discuss one point, topic, or segment in detail] (Duration)
Topic 4: [Discuss one point, topic, or segment in detail] (Duration)
Outro: [Summarize theme, topics, and segments with conclusion] (Duration)
Closing Remarks: [Thank audience, thank guests, talk about the next episode, and do one final call to action] (Duration)
Closing Music Jingle: Repeat intro music jingle to help listeners identify the jingle with your show (Duration)

You might want to include vocal or musical segues throughout your podcast to denote when you are moving on to a new topic or segment. You can transition with a sentence or you can use a sound effect or a short clip of music for your segues.

If you want to script your podcast in more detail, you can organize it similarly to this:
Tip: Including the duration for each part of your script will help you stay on track with the length of your podcast episode. You can also estimate how many words comfortably fit into the length of your podcast episodes to help guide you when writing scripts.
Preparation is crucial to podcasting. Writing a script can be a great way to ensure that you are always prepared. You don't have to script what you are going to say word for word though. You largely want your script to be a guide that keeps you focused and gives you the cues that you need, but allows you the room for personality, creativity, and improvisation. It is your script for your podcast though, so include what you need and organize it in a way that works for you. So, before recording your next podcast episode, create a script to help keep you on track. Happy podcasting!
Interested in podcasting with Live365? Join our waitlist to be the first to be notified when podcasting is available on the Live365 platform. Discover thousands of free stations from every genre of music and talk at Live365.com. Keep up with the latest news by following us on Facebook (Live365 (Official) and Live365 Broadcasting) and Twitter (@Live365 and @Broadcast365)! Article Image: NeONBRAND via Unsplash.

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Preparing for your podcast before each episode is an essential step. You want to gather your thoughts, have topics prepared, as well as any other information you need, so you can remain focused as you move through your podcast episode. A great way to prepare is to create a podcast script.

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This article shows you the best way to edit audio once you have recorded it.

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Is there a single best podcast editing software option out there? Unsurprisingly, no. But, we can tell you some of the best options FOR YOU!

That's because, although all podcasters have much in common, there's also a lot of individual factors to think about with something like this.

People come to podcasting with different backgrounds, skills, experiences, commitments, ambitions, and budgets. And those are just a few factors that might help decide what the best podcast editing software for someone is.

This makes it impossible to recommend one podcast editing software option as "the best" - so I'm going to offer 4 recommendations under the categories Easiest, Free, Going Pro, and Advanced.

Remember, if you're looking a guide to ALL of the types of software you'll need to run a show, check out our main Podcast Software article, for recording, editing, scheduling & planning software, and more!

The Easiest Podcast Software

Are you a complete beginner with no real technical background, and no desire to learn about audio editing?

If so, there's a tool called Alitu that'll let you build your episodes in an incredibly simple way.

It'll take your raw audio, do all the volume leveling and cleaning up for you. It'll let you add in your music, segments, transitions, etc. In fact, it'll even go as far as to publish your episode for you once it's ready!

Full disclosure here - Alitu is our own app.

It was something we developed because so many of you were asking for a completely simple solution to podcast editing. The feedback so far has been brilliant so far too. One user commented that her show "would never have seen the light of day" if it wasn't for Alitu.

So if you're in the "non-techy" and "complete beginner" camp, and the thought of editing and production is really holding you back, we'd love you to give it a try!
Alitu Cost: $28 a month (7 day free trial available)
The Free Option

Maybe you're a complete beginner who's not looking to spend any money, but has some spare time to learn the basics of podcast editing?

If that's the case, Audacity is your best option.

A stalwart in the world of podcasting, Audacity is an open source audio recording and editing program. Such programs are also known as DAWs (Digital Audio Workstations).

The fact that Audacity is free makes it the most commonly used DAW in podcasting too.

But being free isn't it's only appeal. It's also packed with enough features to build any type of podcast episode you like.

We actually have a huge, in-depth course on how to use Audacity, from beginner to pro, inside The Podcast Host Academy. But you'll also find enough free tutorials out there to get you up and running if you're working with no budget whatsoever!
Audacity Cost: Free
Pro Podcast Software

Hindenburg Journalist is a DAW that's specifically designed for podcasters and radio journalists.

The Hindenburg website says that the program's "focus is on storytelling." and "The design and features are tailored spoken-word productions."

This actually makes it a little cleaner and less intimidating than its more advanced alternatives.

With Hindenburg Journalist you can put together complex documentary-style episodes with multiple elements without being an audio production master.
Hindenburg Journalist Cost: $95 (one off)
The Advanced Option

Adobe Audition is an excellent podcast software option for someone who wants complete flexibility and control over their projects.

This DAW has everything you need to achieve a level of mastery in audio editing and production.

Audition can take a lot more learning and getting used to because of the amount of features and options in it. But once you've grasped the basics, the stuff you can do with your audio is pretty limitless.

If you're prepared to spend time and money on getting first class audio quality with your podcast, then Audition is a stand out option.

You can read my full review of Adobe Audition here, where I run through some of my favourite features for producing podcasts. That'll give you a glimpse into how the DAW looks, feels, and performs.
Adobe Audition Cost: $29.99 a month

Summary: Best Podcast Editing Software

As I said at the start, everyone is different, and it's impossible to pick one single best podcast editing software option. It all depends on where you are at this moment in time in your podcasting journey.

There will always be exceptions, but on a general level here's a summary of my recommendations.

1. If you're looking to save time and avoid learning anything about audio editing, DAWs, etc, then go with Alitu.

2. If you're looking to save money, but are prepared to invest some time in learning audio editing, go with Audacity.

3. If you can afford to spend some money, as well as a little time, you can learn the streamlined DAW Hindenburg Journalist which is designed with audio storytelling in mind.

4. Or, if you want long term flexibility, and no limits on your quest for audio production mastery, then check out Adobe Audition.

It's also worth noting that - like whatever microphone you use - your editing software is just a means to an end. The quality of your podcast will ultimately be decided by its content, and no editing software or DAW can guarantee you growing an audience.

None can hold you back from growing one either.

So choose something, learn it, and use it to the best of your ability. But don't let it distract you too much from the work that matters most - creating engaging episodes that people want to listen to.

And, if you'd like some more help with any (or every) aspect of running a successful podcast, have a look at The Podcast Host Academy. We offer regular live coaching on everything from editing to growth and monetisation, and our courses aren't limited to recording and editing either - you'll find ones on monetisation, promotion, and presentation skills too!

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Best Podcast Editing Software for Podcasters of All Levels

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Is there a single best podcast editing software option out there? Unsurprisingly, no. But, we can tell you some of the best options FOR YOU! That's because, although all podcasters have much in common, there's also a lot of individual factors to think about with something like this.

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This is a layout of how to write a podcast script. This will help with structuring your podcast.

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How to write a podcast script is one of the biggest questions new podcasters ask when recording their first episode. The best podcast episodes may sound like casual, free-flowing conversations, but that's due to the hours of preparation and planning the hosts do before hitting the record button.

Ahead, we offer some best practices to get your started, whether you plan to prepare a word-for-word script or want to leave room for ad libbing. We'll give you a high level view of what a podcast script looks like, go over some tips to help you write your first script, and discuss the three podcast formats that require scripting for cohesive episodes.

Podcast Script Outline Templates

When you write a podcast script, it helps to start with a bird's eye view of your show. This outline will create a guide that keeps you on track and ensures you hit all the right points. It will also help you prepare transitions and get everything in within the allotted time.

Here's a sample of a podcast script template. Notice how it includes all of the important segments we listed above. In the case of an interview podcast, replace each topic with a question for your guest.

1. Sponsor message

2. Introduction

3. Musical jingle/sound effects

4. Longer explanation of what's in store

5. Topic 1

1. Main point

2. Supporting point

3. Supporting data

4. Supporting quote

6. Segue

7. Topic 2

1. Main point

2. Supporting point

3. Supporting data

4. Supporting quote

8. Sponsor message

9. Topic 3

1. Main point

2. Supporting point

3. Supporting data

4. Supporting quote

10. Segue

11. Outro

12. Call to action

13. Sponsor message

14. Musical jingle/sound effects

Obviously your podcast script doesn't have to mirror that outline. Customize it to fit the needs of your show and your preferences.

Grow Your Audience with the Right Analytics

In order to make smart decisions, you need access to the best information. Building an audience and growing your show require clear data.

Instead of reviewing your data across multiple platforms, Castos puts everything in one simple place. It's now easier than ever before to access a full snapshot of an episode in one look.

What can Castos Analytics show you?

Castos Analytics offers a plethora of statistics about your podcasts that will help you to learn more about your audience.

Review the total listens/downloads per podcast and per episode. Filter by each individual podcast and select custom date ranges. Use this to give your audience what they want and attract sponsors with your best content.

Learn the total subscribers per podcast. This is a proprietary calculation that's unique to Castos. Learn how many people receive automatic updates for each episode.

Learn the browsers and apps your listeners use. Do they use your podcast website? A specific listening app? Which platform demands more of your attention?

Learn which devices your listeners use. Custom tailor your messaging to fit your audience and find unique partnership opportunities.

Discover where your audience is located. You could organize local meetups for your podcast community and explore ways to reach your audience directly in their market.

Which plans offer analytics?

Our Essentials and Growth plans offer listener analytics. Our Pro and Premium plans offer advanced analytics. See our pricing.

Find Where the Growth Opportunities are Hiding

Understanding your podcasts' performance is essential, which is why accurate analytics are so important. Join Castos to learn as much as you can about your listener. Every insight and nugget of wisdom will help you grow your show.

Dive Into Castos Analytics

Podcast Script Tips for Beginners

We recommend all newbies prepare some kind of podcast script before they hit record. Talking intelligently, smoothly, and clearly is challenging without practice. During the recording, you can focus on your mechanics, like enunciating, removing filler words, and controlling your tone and volume. Over time, you'll be able to reduce your podcast script to a simple outline with notes.

Here are a few tips that will help you craft an engaging podcast script.

Keep it conversational

The biggest challenge of writing a podcast script is keeping it conversational. If you aren't careful, reading a podcast script can lead to a flat, monotone delivery.

A lot of podcasters find it useful to speak their script (like a rehearsal for their recording) with a speech-to-text tool open to dictate their words. This creates a natural pattern and puts your words on a page so you can read them during your recording. Just make sure to give it an edit to smooth out rough patches and include all your information. Google Docs has a free tool that comes in handy here. You can even use this as your podcast transcript.

Use delivery notes

Another trick every good podcast script includes are delivery notes. These are notes within your script that indicate pauses, emphasis, laughs, sighs, and other dramatic effects. These elements breathe life into your podcast script so it feels natural. Make sure to read your podcast script aloud with your delivery notes so they sound genuine.

Allow for some riffing

Just because you write a podcast script before your recording doesn't mean you are bound to it. It's quite alright to go off script during your recording if you think of something important or valuable on the spot. If you decide you don't like it, you can always edit it out later.

That said, be mindful about going off on irrelevant tangents. If you add a bunch of fluff content to your recording, you're just a waste of time in front of the microphone and you're editing software later.

Describe the scene

Podcasting is an audio medium, which means our audience doesn't have any visual cues. If you refer to something, like an image, person, or video, make sure to describe it well so your listeners can picture it in their mind. Your descriptions should be detailed and vibrant.

It sounds easy, but this is a hard skill to master. You may find it is odd to speak to people who aren't in the room who can't see what you see. It may help to think of recording a podcast like talking to someone on the phone.

This doesn't mean you need to give a detailed description of everything you say, but you'll want to be aware of any concepts, images, or topics that need extra description for your listeners who are effectively blind.

Maintain a reasonable pace

The best podcast episodes maintain a consistent space that keeps listeners engaged. A good pace is not too fast and not too slow. There shouldn't be any long, unexplained pauses. And there shouldn't be any moments where you talk too fast to be understood.

Use segments and transitions to keep your podcast script organized and help listeners understand where they are in your episode. For instance, you might divide your episode into chapters with their own titles, or turn your lessons into numbered steps or tips.

Write transition phrases into your podcast script to move between segments. For example, you might say, "Now that you understand the importance of user data, let's talk about the tools you need to collect it."

Be yourself

You are a unique person with your own personality. It's much easier and more natural to be yourself than to try to be someone else, even if that someone else is a successful podcast. While it's useful to take lessons from the pros, don't try to mimic them. Write a podcast script that serves your needs and shows off your personality.

Basic Podcast Script Segments With Templates

While every podcast script is different depending on which type of show you host, you'll want to prepare some standard segments ahead of time to make sure you hit all of your talking points. When it's time for your prepared content, simply read from your prepared segment, then dive back into your episode's unique podcast script.

Show introduction

A show's introduction has three key qualities: It's short, welcomes listeners to the episode, and includes a brief pitch about the podcast. Generally, you'll use the same script for each episode to consistently welcome listeners to your latest episode. The easiest intro to script follows this basic setup:

"Welcome to [podcast name], the show that [brief podcast pitch or tagline]. I'm [host name] and today we're talking about [episode topic] with [guest name]. We also have a surprise guest for you at the end of the show, so make sure you listen all the way through."

Guest introductions

If you interview guests on your podcast, you don't want to fumble their name or credentials as they're introduced to the show. Writing out a basic introduction script will ensure that you get it right the first time. This is also a great opportunity to provide context around why your listeners should care about your guest's expertise. The introduction can be as simple as:

"Now it's time to welcome [guest name] to [podcast name]. She/he/they are here to [purpose of guest: provide expertise, answer questions, tell their story, etc.]. Hi, [guest first name], thanks for joining us."

Sponsor ad messages

The scripts for your sponsor's messaging will depend on how much control the brand wants over their ad placements. A sponsor may provide a word-for-word script you need to follow while others will give talking points where you can add in conversational elements that are unique to your show. In either scenario, you'll want to chart out exactly what to say so your ads sound natural, your listeners buy their products, and your sponsors keep coming back.

"Today's episode is brought to you by [sponsor name]. [Sponsor name] is [launch into the benefits of the sponsor's product or service and why the listener should buy it].

Some sponsors will supply you with a pre-written segment that they expect you to read on your show. These save you the trouble of writing your own segment, but they may feel cold and unengaging. Work with your sponsor to come up with a message that's right for your audience.

Show outro

Your outro is your opportunity to thank your guests for participating, recap what you discussed (and the value you gave your listeners), and thank your audience for their time, and announce upcoming episodes, events, or promotions.

"Make sure to join our Facebook group [name] if you haven't already where we break down this episode throughout the week. Get your tickets to our live show in [place] at our website [url] before they sell out."

Calls to Action (CTAs)

Your calls-to-action are a chance to ask for more listener support, from subscribing to the show on Apple Podcasts or writing a review. These are important for increasing podcast downloads.

The best CTAs sound authentic and emphasize how easy it is to do the action you're asking of your audience. Remember, your CTA priorities will shift over time as you start selling merchandise or offer premium subscriptions so you'll end up writing a few different scripts to fit each need. Here's a good place to start:

"Thanks for listening to [podcast name]. Before we go, show some love for your favorite podcast by leaving us a review on Apple Podcasts. Then stay tuned for next week where we [next episode's topic]."

Types Of Podcast Scripts With Templates

The type of show you host is a big factor in whether you decide to write a podcast script. There are generally three types of podcast formats that are best served with a script.

1. Solo show podcasts

If you host a podcast by yourself, it helps to prepare at least a basic outline before you start recording. You may find it difficult to come up with things to say for 30 or 45 minutes if you don't plan ahead. But many solo shows write a complete word-for-word script of each episode. Once the script is finished, recording and editing are quick and painless.

If you decide to write only notes for your podcast script, organize them in a logical order that leads through your content. Start with a few section headers that include supporting data points and relevant anecdotes. Here's a sample of an outline from GothamCast.

Section headers represent the important topics or themes of your episode, helping you stay on track to avoid forgetting important points. Having this general outline also helps you speak in an active, conversational tone that listeners find engaging. As you gain experience recording from a basic outline, you'll find it creates some of the most natural sounding and authentic podcast episodes.

One of the biggest advantages of hosting a solo show is you can do a lot of post-production that other podcast formats can't. If you aren't happy with the way you said something, you can simply say it again and cut out the mistake later, repeating this process until you're satisfied.

2. Interview show podcast scripts

Interview-style podcast episodes generally require more podcast script preparation compared to other formats for both you and the interviewee. As the host, it's important to know exactly what you'll ask your guest for two main reasons.

Detailing a list of questions and main talking points will stimulate conversation, helping you avoid running out of things to say. If you cut the session short because you're unprepared, your guest may not arrange another time to record. Not only does this leave you looking unprofessional, but you'll also end up with a partial episode.

Second, your guest likely has less podcast experience than you, so they're not as comfortable thinking on their feet. Providing a list of questions and comments before the show allows them to prepare the thoughts and anecdotes they want to share during the recording. Essentially, the more comfortable the guest, the more conversational the interview so you create an amazing episode.

Create a list of questions and topics that you hope to address on your show. Send them to your guest a few days before the recording so they have some time to prepare their thoughts.

3. Co-Host show podcast script

When you work with a co-host, it's best to use a hybrid approach. You'll want to script some things, but leave other areas of your episode open for organic conversation.

Some organization beforehand will help you avoid some classic co-host mistakes, such as...

Interrupting one another. ("This is important and I want to mention it before you move on.")

Making the same argument your co-host made a moment ago.

Talking so long people forget your co-host is on the show.

Transitioning abruptly from one point to another.

Map out your episode with a basic outline (like you would for a solo show) and add supporting points, data, and anecdotes under each heading. Then tag each line item with someone's name so you distribute the talking smoothly. You'll want to script and note who will take care of the basic podcast segments of the episode too, like your show's introduction and CTAs.

Finally, add scripted transitions to your outlines. Questions are the easiest way to do this, sort of like you're interviewing each other. Here's an example:

Jim: "...and that's when the judge sends the jury to deliberate. How long would you say deliberation usually takes in a case like this?"

Mike: "It's tough to say, but I would expect at least three hours. First, the court has to re-explain the charges..."

Notice how this script with a podcast script written for co-hosts leave space for each person to enter smoothly, and how each is given enough speaking time to make a point without crowding out the other person.

With a co-host, it's important to remember to record each person on different tracks. This way you can edit your voices independently later on, saving you a few headaches and a lot of editing time.

Preparation Is Key

Preparation is a critical part of producing high quality podcast episodes. Writing a podcast script is a key way to ensure your audio is clear, tight, and valuable for your listeners. You don't have to write out every word you intend to say, but it's important to have notes for each episode to keep you on track, especially if you're new to podcasting.

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Podcast Script 101: Everything You Need to Know | Castos

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How to write a podcast script is a big question new podcasters ask. Here are some best practices to get your started writing your script.

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How to Record a Podcast on Your Phone (Anchor Podcast Review)

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WIki-How to Conduct an Informational Interview

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WIki-How to Conduct an Informational Interview

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This article breaks down the steps needed to interview someone for information.

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Informational interviews are when you interview current employees in fields and/or companies in which you would like to work. These are a great way to learn about career paths, as well as to introduce yourself as a potential candidate for future positions in a more relaxed setting than a formal job interview. First, you need to decide what areas you're interested in working in, both career-wise and geographically. Once you identify possible contacts in those areas, you can tactfully ask them for the favor of meeting with you. After that, a little more research into the company and interviewee will help you make the most of your time together and learn as much as possible.

Deciding Who to Interview

Decide on a location(s). Think about where you intend to live, or how flexible you are in terms of relocating. Narrow your search down as much as possible. Give yourself the opportunity to conduct several interviews with different people and/or businesses in the same area.

The logistics of trying to conduct informational interviews in several different locations is ineffective. The more travel you do, the more time and money you will spend.

If you are undecided about location, but have a particular business in mind that has several locations, an alternative could be to contact the nearest one.

Conducting the Interview

1. Plan to be interviewed, too. You're technically the interviewer here, but remember that your contact is also sizing you up as a possible employee. Expect them to ask questions of their own. Think of this as an initial job interview, even though no specific opening is being offered. Prepare answers to likely questions regarding:

Your education and field of study.

Your prior experience in this field and/or related fields.

Your goals overall as well as your goals within the company, should you be hired.

Your working knowledge of the aims and workings of their business.

2. Keep it natural. Write your questions down so you can refer to them if needed, but memorize them beforehand as best you can. Frame the conversation as a casual chitchat, rather than a point-by-point quiz. Know exactly what you want to learn beforehand so you can:

Allow the conversation to unroll naturally by recognizing when your contact's stream-of-conscious ends up answering questions you have yet to ask.

Casually redirect the conversation back to specific points when it veers off into areas you're already well versed in so you can make the most of your time.

3. Follow up. First, send a thank-you letter for their time no later than the next day. Show them how helpful they were by mentioning points raised that hadn't occurred to you before. Next, update your log by transcribing your notes so you have a record of what you learned from whom. Then:

Send your contact periodic updates. Refer to your log to remember what specific advice they gave. Inform them of how you've applied that advice to your own career plan, even if you ended up finding work with another employer. Then thank them again for setting you on the right path.

Keeping a running dialogue with your past interviewees about your progress can benefit you. By showing your attentiveness during the interview and your initiative afterward, you are more likely to be remembered as a potential candidate should they have any future openings.

Community Q&A

Add New Question

Is it okay to take down notes in front of the interviewee while the interview is still ongoing?

Yes. That can show you if they are nervous about what you think about them. It shows if they are concerned or confident in what they are saying. It is completely normal. Plus, you need to remember what they say.

This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. wikiHow's Content Management Team carefully monitors the work from our editorial staff to ensure that each article is backed by trusted research and meets our high quality standards. This article has been viewed 36,243 times.

Updated: February 6, 2020

Thanks to all authors for creating a page that has been read 36,243 times.

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How to Conduct an Informational Interview

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Informational interviews are when you interview current employees in fields and/or companies in which you would like to work. These are a great way to learn about career paths, as well as to introduce yourself as a potential candidate for...

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This article walks you through steps on how to edit audio

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Digital audio editing technology has created many ways to edit audio. While professional studios use specialized equipment such as studio microphones and mixing boards to create sounds of higher quality, basic editing can be done quite easily with just a virtual studio installed on a home computer. The basic features of the sound editing software remain the same.

Most programs have a Help menu where you can learn more about the program's features and benefits. Even if there is no Help menu you can usually find many review and short video tutorials online to learn more about the software.

Thanks for submitting a tip for review!

wikiHow is a "wiki," similar to Wikipedia, which means that many of our articles are co-written by multiple authors. To create this article, 12 people, some anonymous, worked to edit and improve it over time. This article has been viewed 58,010 times.

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Digital audio editing technology has created many ways to edit audio. While professional studios use specialized equipment such as studio microphones and mixing boards to create sounds of higher quality, basic editing can be done quite easily with just a virtual studio installed on a home computer.

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This is a graphic organizer to assist when it comes to interviewing for inquiry

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What is Social Media Marketing in 2 minutes.

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What is Social Media Marketing in 2 minutes.

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This video gives 7 simple steps to explain what Social Media Marketing is and how it works.

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What is Social Media Marketing in 2 minutes.

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This video explains digital design is and how it is everywhere it our world.

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This article explains what Social Media Marketing is. Many of us use social media multiple times a day, but there is a way to market your company/platform on social media.

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Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.

A Quick Overview of Social Media Marketing

Social media marketing first started with publishing. Businesses were sharing their content on social media to generate traffic to their websites and, hopefully, sales. But social media has matured far beyond being just a place to broadcast content.

Nowadays, businesses use social media in a myriad of different ways. For example, a business that is concerned about what people are saying about its brand would monitor social media conversations and response to relevant mentions (social media listening and engagement). A business that wants to understand how it's performing on social media would analyze its reach, engagement, and sales on social media with an analytics tool (social media analytics). A business that wants to reach a specific set of audience at scale would run highly-targeted social media ads (social media advertising).

As a whole, these are often also known as social media management.

The Five Core Pillars of Social Media Marketing

Planning and Publishing

Buffer Publish

Analytics and Reporting

Buffer Analyze

1. Strategy

Before you dive right in and publish something on social media, let's take a step back and look at the bigger picture. The first step is to think about your social media strategy.

What are your goals? How can social media help you achieve your business goals? Some businesses use social media for increasing their brand awareness, others use it for driving website traffic and sales. Social media can also help you generate engagement around your brand, create a community, and serve as a customer support channel for your customers.

Which social media platforms do you want to focus on? The major social media platforms, mentioned above, are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are also smaller and up-and-coming platforms, such as Tumblr, Tik Tok, and Anchor, and social messaging platforms, such as Messenger, WhatsApp, and WeChat. When starting out, it's better to pick a few platforms that you think your target audience is on than to be on all platforms.

What type of content do you want to share? What type of content will attract your target audience best? Is it images, videos, or links? Is it educational or entertaining content? A good place to start is to create a marketing persona, which will help you answer these questions. And this doesn't have to be fixed forever; you can always change your strategy according to how your social media posts perform.

To help you create a great social media strategy, here are our long-form, step-by-step guides on creating a social media strategy and social media marketing plan.

Fortune Magazine uses social media to grow its brand.

"The main objective we have is to grow our brand. Social is a place where we can own our brand and promote it.

We pay a lot of attention to Twitter, Facebook, LinkedIn, and Google+ to promote our content and to break news, basically to get our stuff out there."
Read case study
2. Planning and Publishing

Social media marketing for small businesses usually starts with having a consistent presence on social media. Close to three billion people (3,000,000,000!) use social media. By being present on social media platforms, you give your brand an opportunity to be discovered by your future customers.

Publishing to social media is as simple as sharing a blog post, an image, or a video on a social media platform. It's just like how you would share on your personal Facebook profile. But you will want to plan your content ahead of time instead of creating and publishing content spontaneously. Also, to ensure that you are maximizing your reach on social media, you need to publish great content that your audience likes, at the right timing and frequency.

There are now a variety of social media scheduling tools, such as Buffer Publish, that can help you publish your content automatically at your preferred time. This saves you time and allows you to reach your audience when they are most likely to engage with your content.

Car Next Door schedules content to maintain a presence across a range of social media platforms with minimal time and fuss.

"Anytime I or someone else in the team publishes a new blog post or another piece of content I'll add it to the queue in Buffer. If it's evergreen content (which it almost always is) I'll schedule it a few times over the next 3-4 months in different formats - a link directly to the post, with a graphic we've made in Canva, with a different caption, etc. The rest of the slots I'll fill up with reposts of photos or videos our members have shared, recent media coverage of Car Next Door, and curated content that will be of interest to our audience."
Read case study
3. Listening and Engagement

As your business and social media following grow, conversations about your brand will also increase. People will comment on your social media posts, tag you in their social media posts, or message you directly.

People might even talk about your brand on social media without letting you know. So you will want to monitor social media conversations about your brand. If it's a positive comment, you get a chance to surprise and delight them. Otherwise, you can offer support and correct a situation before it gets worse.

You can manually check all your notifications across all the social media platforms but this isn't efficient and you won't see posts that didn't tag your business's social media profile. You can instead use a social media listening and engagement tool that aggregates all your social media mentions and messages, including posts that didn't tag your business's social media profile.

1Password engages and connects with their customers through social media.

"Today, it's more important than ever to meet customers where they are. We live much of our lives on social media and expect the brands we use to be there too. Our customers are as global as our far flung friends and family and the same tools that help us stay in touch with our loved ones, help 1Password stay engaged with the people who interact with us.

Engagement is more than just marketing. It's lending a helping hand when things go awry, keeping the conversation going when problems are solved, and spreading the good word about what we're up to and where folks can come say hi.

The conversations we have on Twitter, Facebook, Google+, Instagram, YouTube, Reddit, and in our 1Password blog comments, allow us to truly engage and show folks that 1Password is not just an app, but a group of passionate (and sometimes goofy) humans working to make the web safer for everyone.

4. Analytics

Along the way, whether you are publishing content or engaging on social media, you will want to know how your social media marketing is performing. Are you reaching more people on social media than last month? How many positive mentions do you get a month? How many people used your brand's hashtag on their social media posts?

The social media platforms themselves provide a basic level of such information. To get more in-depth analytics information or to easily compare across social media platforms, you can use the wide range of social media analytics tools available, such as Buffer Analyze.

Foster Coffee Co. uses social media analytics to guide their content decisions.

"One of the things that I really like about Buffer is how I can build out as far as I want into the foreseeable future, but really start to tailor campaigns if we see certain trends within the industry. We can get ahead of that and it's really easy to customize the publishing schedule afterwards.

We want to know our top performing posts for the year, we want to know what content was in those posts, so that way we can build a better model moving forward of content that generates more engagement.

Because as we know, the more engagement we can get online, the more that's going to translate to a possible sale, or somebody walking through our doors, or checking out our website and maybe making a purchase that way"
Read case study
5. Advertising

When you have more funds to grow your social media marketing, an area that you can consider is social media advertising. Social media ads allow you to reach a wider audience than those who are following you.

Social media advertising platforms are so powerful nowadays that you can specify exactly who to display your ads to. You can create target audiences based on their demographics, interests, behaviors, and more.

When you are running many social media advertising campaigns at once, you can consider using a social media advertising tool to make bulk changes, automate processes, and optimize your ads.

Buffer uses social media advertising to promote blog posts and reach a wider audience.

"We use Facebook ads to promote our blog posts. Facebook's powerful targeting options mean that we have been able to show our ads to only people that we think would be interested in our content. And the results have been great. We have been getting a sizable amount of traffic each month for as low as eight cents per click!

We also use Facebook ads, Pinterest ads, and other social media ads to increase our brand awareness and engagement on the respective social media platforms. Many other companies also use social media ads to drive leads and sales.

Alfred Lua
Content Crafter, Buffer

Social Media Marketing Resources

Social media platforms are always evolving. When Facebook first started, people can only share text updates. Now, there are so many content formats such as images, videos, live videos, and Stories.

Hence, social media marketing is always changing, too. We want to help you stay up-to-date with all the latest changes and strategies to succeed on social media. Here are a few resources to get you started:

Buffer's social media marketing blog covers the latest social media strategies and tools for Facebook, Instagram, Twitter, and more.

The complete beginner's guide to creating a social media marketing plan, for those brand new to social media and looking for a straightforward way to start.

Here's why we think social media listening and engagement is so important and how you can overcome the challenges to developing a successful strategy.

There's a wealth of information and insights in your social media data. Here are seven simple, quick, and actionable social media analytics tips.

There's so much to learn with social media advertising. It's difficult to know where or how exactly to get started. Here's everything marketers need to know about advertising on social media.

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How to Start Social Media Marketing (4 ESSENTIAL Tips for Beginners)

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How to Start Social Media Marketing  (4 ESSENTIAL Tips for Beginners)

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How to Create a Social Media Marketing Strategy

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How to Create a Social Media Marketing Strategy

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When it comes to using social media for marketing the first step is coming up with a strategy.

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When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.

I'd imagine that a social media marketing strategy could feel the same way.

If you're starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you've got few ideas how to get there yourself.

It'd help to have a plan.

We've shared before about different parts of a social media strategy- the data and research and personal experience behind what works on social media.

Now we're pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. If you need a social media marketing plan, start here.

Starting at the ground floor and building up, here is our overview of how to create a social media marketing plan from scratch.

I like to think of this plan like a road trip. Start out by pointing yourself in the right direction, then choose the way you're going to get there, check in regularly to make sure you're on track, and have some fun along the way.

Step 1: Choose your social networks

Step 2: Fill out your profiles completely

Step 3: Find your voice and tone

Step 4: Pick your posting strategy

Step 6: Automate and engage

Social media is as homogenous from network to network as soda pop is from brand to brand. Sure, it's all social media, but Google+ and Twitter might as well be Mountain Dew and Pepsi. Each network is unique, with its own best practices, own style, and own audience.

You should choose the social networks that best fit your strategy and the goals you want to achieve on social media.
You don't have to be on them all-just the ones that matter to you and your audience.
Some things to consider that can help you choose not only which social networks to try but also how many to try.

Audience - Where do your potential customers hang out? Which social network has the right demographics?

Time - How much time can you devote to a social network? Plan on at least an hour per day per social network, at least at the start. (Once you get going, tools like Buffer can help you save a bit of time.)

Resources - What personnel and skills do you have to work with? Social networks like Facebook emphasize quality content. Visual social networks like Pinterest and Instagram require images and videos. Do you have the resources to create what's needed?

For the first part of this decision, you can reference the audience research and demographics from surveys like those conducted by Pew Research. For instance, Pew has complete data, collected last year, of the demographics for Facebook, Instagram, Pinterest, LinkedIn, and Pinterest. Here is a side-by-side comparison of the major social media platforms' user demographics.

For Snapchat's user demographics, you can check out this " Who's on Snapchat, anyway? " blog post by Snapchat.

Step 2: Fill out your profiles completely

One of our monthly checks here at Buffer is to visit each of our social media profiles and make sure that our profile photos, cover photos, bio, and profile info are up-to-date and complete. It's a key part to our social media audit. A completed profile shows professionalism, cohesive branding, and a signal to visitors that you're serious about engaging.

Profiles will require two parts: visuals and text.

For visuals, we aim for consistency and familiarity with the visuals we use on social media. Our profile photo on Instagram matches our profile photo on Facebook. Our cover photo on Twitter is similar to our cover on LinkedIn.

To create these images, you can consult a social media image size chart that will show you the exact breakdown of dimensions for each photo on each network. For an even easier time of it, you can use a tool like Crello or Canva, which comes with prebuilt templates that set the proper sizes for you.

For text, your main area to customize is the bio/info section. Creating a professional social media bio can be broken down into six simple rules.

1. Show, don't tell: "What have I done" often works better than "Who I am"

2. Tailor your keywords to your audience

3. Keep language fresh; avoid buzzwords

4. Answer the question of your potential followers: "What's in it for me?"

5. Be personal and personable

6. Revisit often

Step 3: Find your marketing voice and tone

The temptation at this point might be to jump right in and start sharing. Just one more step before you do. Your foray into social media will be more focused and more on point if you come up with a voice and tone for your content right off the bat.

To do so, you could spend time coming up with marketing personas and debating the finer points of your mission statement and customer base. These are all well and good. But for a social media marketing plan just getting off the ground, you can make this process a bit easier.

If your brand was a person, what kind of personality would it have?

If your brand was a person, what's their relationship to the consumer? (a coach, friend, teacher, dad, etc)

Describe in adjectives what your company's personality is not.

Are there any companies that have a similar personality to yours? Why are they similar?

How do you want your customers to think about your company?

Start with questions like these:
Voice is the mission statement; tone is the implementation of that mission.
At the end of this exercise, you should end up with a handful of adjectives that describe the voice and tone of your marketing. Consider this to keep you on track:

MailChimp has created a standalone website simply for its voice and tone. Here's an example of how they implement these qualities into their communication:

Cultivate a voice that delights your customers, then your customers will be thrilled to spread the love about you.

Step 4: Pick your posting strategy

What's the ideal amount to post per day? How often should you post? When should you post? What should you post? The solid gold, ironclad answer for questions like these is:

It depends.

So much of the social media experience is about your individual audience and niche. What works for you might not work for me, and you never know until you try (we'll get to trying in step five).

That being said, there is some pretty good data and insight about where to start. Here's what we've found to be good jumping off points.
Videos are ideal for engagement.
What should you be posting?

The push toward video content has plenty of anecdotal evidence-as you browse your Facebook News Feed and Twitter timeline, you're likely to see videos all over. There's data to back up this trend: Videos posts get more views, shares, and Likes than any other type of post. And it's not even close.

On Facebook, video posts get higher average engagement than link posts or image posts, according to BuzzSumo who analyzed 68 million Facebook posts.

On Twitter, videos are six times more likely to be retweeted than photos and three times more likely to be retweeted than GIFs, according to Twitter.

If you want to get started on creating social videos, here's our video marketing guide on creating epic content on Facebook, Twitter, and more.

The 4:1 Strategy

1. Start with the basic six types of updates we all post: Links, videos, images, quotes, reshares, plain-text updates

2. Choose a "staple" update, a single type that will make up the majority of your shares

3. Create a 4:1 ratio of sharing: for every four "staple" updates, publish one different type for variety

Now that you know what works, you can place these different types of updates into a consistent strategy. One of my favorite systems is the one used by Buffer's co-founder Joel Gascoigne. It works like this:

This way your followers know what to expect from you, and you can hone your sharing to a specific type, making it easier to perfect and to experiment.

(Note: You might not want to post the exact same updates across each of your social networks. Consider composing your updates in a unique way to complement each network's own best practices, culture, and language.)

How often should you be posting?
If people love your updates, you can typically always get away with posting more.
There's been a lot of interesting data out there about how often to post to social media. Some of the factors that might impact your specific sharing frequency may include your industry, your reach, your resources, and the quality of your updates. The social network you're using will have its own best practices, too.

Facebook - Once or twice per day

Instagram - Once or twice per day

Instagram Stories - Eight to 16 Stories, twice per week

Twitter - Three to ten times per day

LinkedIn - Once or twice per day

Pinterest - Five to ten times per day

Snapchat - Five to 20 times per week

For a specific number, here're some guidelines we've put together based on some really helpful research into how often to post to social media.

Twitter - 1-3pm weekdays

Facebook - 1-4pm weekdays

LinkedIn - 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday

Tumblr - 7-10pm weekdays and 4pm on Fridays

Instagram - 5-6pm weekdays and 8pm on Mondays with a sweet spot at 6pm

Pinterest - 2-4pm and 8-11pm weekdays with weekends being the best

Google+ - 9-11am weekdays

When should you be posting?

There are many neat tools to compiled timing research from sites like Visual.ly, Search Engine Watch, and Social Media Today to create its awesome visual. Here's an overview of what they found in terms of timing (all times are Eastern Time).

I would recommend experimenting with these times (in your local time) and a few randomly-picked times as you're starting out.
The more you post, the more you'll discover which content, timing, and frequency is right for you.
Once you have been posting a while, you can use your own data and tools like Instagram Insights, and Followerwonk to find your brand's best time to post and refine your posting strategy.

Step 5: Analyze, test, and iterate

Remember how we talked about social media sharing being a very individual, specific endeavor? Your stats will likely start to bear this out.

How will you know? It's best to get a social media analytics tool. Most major social networks will have basic analytics built into the site; it's just a little easier to seek and find this information from an all-encompassing dashboard.

These tools (I'll use Buffer's analytics as an example) can show you a breakdown of how each post performed in the important areas of views, clicks, shares, Likes, and comments.

Which social media stats are best? We've gained some insight from looking at each of these main statistics and the composite engagement statistic on a per-post basis. The resulting stat gives us a great look, over time, of how our social media content tends to perform, and we can then test and iterate from there.

Here's one way to analyze your performance.

Set a benchmark. After two weeks or a month of sharing, you can go back through your stats and find the average number of clicks, shares, likes, and comments per post. This'll be your benchmark going forward. You can come back and update this number at any time as your following and influence grow.

Test something new. We're open to testing just about anything at Buffer. We're in the midst of some tests right now on our Facebook account. Do Facebook Live videos get more views than non-live videos? Does the video length matter? We'll often hear about someone's new strategy or get a new idea and then test right away.

Did it work? Check the stats from your test versus the stats of your benchmark. If your test performed well, then you can implement the changes into your regular strategy. And once your test is over, test something new!

Step 6: Automate, engage, and listen

The final piece of a social media marketing plan involves having a system you can follow to help you stay on top of updates and engage with your community.

To start with, automate posting of your social media content.

Tools like Buffer allow you to create all the content that you want to, all at once, and then place everything into a queue to be sent out according to whatever schedule you choose. Automation is the secret weapon for consistently excellent sharing, day after day.

Your plan doesn't end with automation, though. Social media requires engagement, too.

1. Pick your networks

2. Fill out your info

3. Find your voice

4. Choose your strategy

5. Analyze and test

6. Automate and engage

When people talk to you, talk back. Set aside time during your day to follow up with conversations that are happening on social media. These are conversations with potential customers, references, friends, and colleagues. They're too important to ignore.

One way to stay up on all the conversations that are happening around you and your company is to create a system for listening and engaging. Tools like Buffer Reply and Mention will collect all social media mentions and comments on your posts in a single place, where you can quickly reply your followers.

Coming up with a social media marketing plan is a great step toward diving in to social. If social media looks thrilling and overwhelming all at once, start with a plan. Once you see the blueprint in front of you, it's a little easier to see what lies ahead.

Bingo!

How did you develop your social media strategy? I'd love to keep the conversation going in the comments. If you know someone who could use this, feel free to pass this along. If you can use it yourself, let me know how it goes!
This post originally published on July 16, 2014. We've updated it with new research, statistics, and a cool new infographic on September 2017. 🙂
Want more social media tips? Take our free email course!

I've put together a list of 25 practical social media strategies that work for us here at Buffer-and I'd love to share them with you via email.

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How to Create a Social Media Marketing Plan From Scratch

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When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well.

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Wiki-How to Manage a Social Media Marketing Campaign 

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Wiki-How to Manage a Social Media Marketing Campaign 

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This is an article that breaks down the steps to managing a social media marketing campaign

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Social media marketing uses the power of sites like Facebook, Twitter, and Instagram to promote your brand or products. This form of marketing is low-cost and highly effective for reaching customers, but it requires a great deal of time and effort. By forming a social media strategy, maintaining a daily online presence, and optimizing your content, you can successfully manage a social media marketing campaign.

Forming a Social Media Strategy

1. Travis Page is the Head of Product at Cinebody. Cinebody is a user-directed video content software company headquartered in Denver, Colorado that empowers brands to create instant, authentic, and engaging video content with anyone on earth.

Travis Page
Brand & Product Specialist

Plan your campaign like a pyramid. Travis Page, Head of Product at Cinebody, says: "What you're trying to do is tell the social media platform's algorithm that your posts are important for people to engage and interact with. Look at your campaign like a pyramid. At the top of the pyramid is your goal: engagement. Farther down on the pyramid, ask yourself what you should post to get that engagement. At the bottom, ask yourself who your audience is and what resonates most with them. Plan your campaign and posts around those answers."

2. Conduct a survey of your brand aimed at current customers. Using a service such as Google Forms or SurveyMonkey, you can create an online survey to send to customers. To do this, you'll just input your questions into the survey generator and send the link to your customers via email. You can also post the link on your current social media accounts.

Include a multitude of questions about their demographics such as age, gender, and location.

Ask about social media use by saying "How often do you like or interact with posts by brands on Facebook, Instagram, or Twitter?" or "Which social media apps do you currently use on your phone?"

3. Create a strong social media persona for your brand. In your posts, make sure you have a consistent tone and brand across all networks, even though you might share different content. Determine what kind of presence you'd like to have, whether it's witty, cute, savvy, hipster, or otherwise.

An SEO professional does this on a large scale, and can help you manage your online business presence if you're struggling.

Maintaining a Daily Presence

1. Brainstorm a catchy hashtag to increase your exposure. Come up with a 2-3 word phrase that encompasses your desired brand image, your purpose, or is your brand name. Using a unique hashtag will encourage customers to repost your content, or post their own original image of your products or services that links back to your brand, growing your audience exponentially.

2. Repurpose and share content. If you have an old picture from a few years ago, you can repost it by participating in #TBT or #FlashbackFriday. If you like a post by another brand and you have similar audiences, share it on your page and give them credit. Repurposing and sharing content will give you a break from creating original content while still keeping your brand engaged.

3. Respond to negative comments in a positive manner. Social media is a great place to exhibit exceptional customer service. It also gives your customers with bad experiences a public platform for their complaints. If you receive a negative comment, respond positively and try to turn the situation around.

For example, you can send a private message saying "Hi Jen, I'm a customer service representative from the Thread Makers. I saw your post about a negative experience with our business, and I wanted to sincerely apologize for that. I'd like to offer you 20% off of your next purchase to make up for any frustration we may have caused. Could you reply with your email address so I can send that over to you?"

Optimizing Your Content

1. Share the best content for each social media platform. It's no secret that Instagram is the best platform for sharing pictures and short videos, but there are some conventions for sharing posts on other platforms as well. Make sure you're sharing the best content for that specific platform.[11]

Facebook is great for sharing articles and links because the mobile user doesn't have to leave the app.

Twitter is best for short updates or engaging with customers. The platform is also great for handling customer service issues.

Visual content performs well on all varieties of social media, so it's important to have great pictures in your campaign!

Travis Page is the Head of Product at Cinebody. Cinebody is a user-directed video content software company headquartered in Denver, Colorado that empowers brands to create instant, authentic, and engaging video content with anyone on earth.

Travis Page
Brand & Product Specialist

Create authentic video posts. Travis Page, Head of Product at Cinebody, says: "If you're creating video content for your posts, try developing authentic clips instead of highly-produced videos. Successful short videos have a feeling of truth and honesty. They don't feel like you're watching the Super Bowl; they feel more like something you and I could have just filmed."

2. Utilize management tools to coordinate content across multiple platforms. Online tools such as Hootsuite, Buffer, and Sprout Social can help you to easily and quickly schedule and make posts on different accounts. If you want your brand to be active on Instagram, Facebook, Twitter, LinkedIn, and Pinterest, management tools can save you time and frustration.[12]

There are many companies who will let you buy followers on different platforms. If you're interested in buying followers, try to find a company that guarantees that your followers will interact and engage with your posts.

Keep in mind that buying followers violates the terms of use for all social media platforms, and is generally illegal. Doing this may result in your account being banned and/or legal consequences. Only do this at your own risk.

Support wikiHow's Educational Mission

Every day at wikiHow, we work hard to give you access to instructions and information that will help you live a better life, whether it's keeping you safer, healthier, or improving your well-being. Amid the current public health and economic crises, when the world is shifting dramatically and we are all learning and adapting to changes in daily life, people need wikiHow more than ever. Your support helps wikiHow to create more in-depth illustrated articles and videos and to share our trusted brand of instructional content with millions of people all over the world. Please consider making a contribution to wikiHow today.

Brand & Product Specialist

This article was co-authored by Travis Page. Travis Page is the Head of Product at Cinebody. Cinebody is a user-directed video content software company headquartered in Denver, Colorado that empowers brands to create instant, authentic, and engaging video content with anyone on earth. This article has been viewed 107,940 times.

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"I've learned for the first time that SEO services companies exist. The related articles are also very interesting. I'm going to read ahead. Thank you for sharing useful information." ..." more

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How to Manage a Social Media Marketing Campaign

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Social media marketing uses the power of sites like Facebook, Twitter, and Instagram to promote your brand or products. This form of marketing is low-cost and highly effective for reaching customers, but it requires a great deal of time and effort.

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What is Digital Design and Why is it Important

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How to Get Into Graphic Design. Graphic design is a growing field with many opportunities. Getting into graphic design can seem daunting. Should you design logos, apps, or websites? You may choose to design a specific type of work, or...

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This article will help you see the necessary steps to publish an         E-Guide.

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I've had a blast writing and now promoting my first e-guide, How to Build a Part-Time Social Media Business. So much fun, in fact, that I'm already scheming to writing another.

While most of the time I spent on this project related to writing and editing, I put in a good number of hours figuring out the logistics of formatting and selling the guide. Now I'm going to share that knowledge with you, to spare you that time when you create your first informational e-book.

The coolest part of this process is that costs almost nothing. It costs you time, of course; I spent about 35 hours writing, editing, formatting and setting up an e-commerce system. But the only actual cost is a $5/month subscription to e-junkie, which I'll explain later.

I opted to publish only in a PDF format, because PDFs can be read on a computer, iPad, Kindle, even printed out in hard copy. Are there more sophisticated ways of publishing? Yes. But a PDF met my needs for this project, and it was the simplest way to accomplish my goal.

This is a rather lengthy post, but I want to offer enough details that you can easily do this yourself!
If you're interested in creating an e-book, here's a 13-step guide:
1. Come up with an idea. The best way to do this is to pinpoint a problem you can solve. What question do readers of your blog ask you again and again? Which inquiries do you get over and over? One reason why I chose the topic of social-media consulting was because people kept asking me - usually over email or Twitter - how I did it.

Before going any further, ask Google whether anyone else has already created an e-book that's similar to your idea. One of the reasons I was really excited about my guide was that no one else had written one about how to launch into part-time social-media consulting, even though there's a huge demand for those services. I knew I was responding to a need.

If your idea's already been done, how will your project be different? Why would a reader buy your e-book over someone else's?

2. Write it. Just sit down and do it. I have no idea how long informational e-books usually are; I didn't worry about this when writing mine. I simply wrote it until I had no more to say. Mine came in at 14,000 words, which, when converted into 14-point font, became 62 pages.

I wrote my guide in Scrivener, a program I already owned, but you can write in Microsoft Word, Google Docs or whatever works for you. I like Scrivener because it helps me organize and easily re-order my jumble of thoughts.

Part of writing an e-book is choosing a title. While I was in the midst of writing mine, I happened to read a post from author and traveler Chris Guillebeau, who advised against calling any informational product a book and instead suggested calling it a guide or manual or strategy. E-book creates the expectation of a full-length book and low value, he said, which isn't the impression you want to give. It was because of this insight that I called my product a guide.

Include links! Links greatly increase the value of e-books, just like they do blog posts. This is an easy way to direct the reader to more information, to provide additional value without having to include it in your project.

3. Move everything into Google Docs. (If you're not using it already, that is.) Here's why: You're going to want to turn the document into a PDF, and Google's PDFs can include links, unlike several other PDF converters. I usually use PromoPDF to convert PDFs, but that stripped my links. Get everything into a Google Doc, but don't convert it yet. That comes later.

4. Change your fonts. The problem with Google Docs is it doesn't offer many choices for fonts. Since the reader will be seeing this on a screen, you want to use a larger-than-normal font. I went with 14-point Georgia. My chapter titles are 18-point Tahoma. Find fonts that are easy to read but also have a little personality.

If formatting doesn't come easy to you, plenty of people will do this for you for a fee.

5. Design a front page. You don't need anything fancy, at least for your first guide. Keep in mind that most people who see your cover, and those who are considering buying it, will see it as a small image. That means you should have a large title or image so potential buyers can get the gist of the cover even when it's smaller than actual size.

If you want something fancy, look for a designer that will do it on the cheap. This could be an excuse to try out Crowdspring or 99designs.

6. Add a Table of Contents. Hold off on adding page numbers until you've formatted the book entirely.

7. Turn the document into a PDF so you can see any spacing issues. This is the one problem with my system that I never figured out how to fix effectively. Because formatting and spacing changes when you convert from a Google Doc to a Google PDF, you'll notice spacing issues in the PDF that you didn't see in the Doc. This is tedious to fix because once you make one spacing change - adding or deleting a space - it throws off the rest of the document.

I converted to PDF more than a dozen times during this phase and still had to go back each time to make spacing tweaks. There's got to be a better way to do this, but I haven't figured it out yet. (If you know a fix, hope you'll tell us about it in the comments!)

8. Add page numbers. Google Docs doesn't allow you to add page numbers, so you have to do this during the conversion process. Once the spacing issues have been resolved (because that affects page numbers), choose "print settings" and add page numbers. Don't actually print the document, just let it live in PDF form on your desktop. Then add the page numbers to your Table of Contents.

9. Convert to PDF a final time. Finally! While I only offered my e-guide in PDF, one reader did request another format. She wanted an epub file so she could read it on her eReader. This is now on my to-do list.

10. Choose a price. Informational e-books tend to sell for more than regular books; I give some examples in my launch post. Since this was my first go, I thought less about how much I needed to earn to make it worth my time and more about how much people would spend to get their hands on my work.

A friend who's into this stuff and I decided on $29, but when I asked for feedback on Twitter, a few folks said that was too much. So I lowered the price to $24. Who knows if fewer people would've bought it if I'd sold it for more, or whether more people would buy it if I sold it for less. Anyway, pick your price, because you'll need that for the next step.

11. Join PayPal. You probably already have an account, but if you don't, you'll need one. This is how people will pay you, by transferring money from their PayPal account (or paying with their credit card) into yours.

The only problem with PayPal is that its default is to only let you transfer $500 each month into your bank account. I've already done that this month because my e-guide sales have exceeded that limit. There is a way to override this limit of course - or the platform would be useless for super successful sellers - and figuring out how to do that is on my to-do list. For now, it's nice to watch the cash pile up in my PayPal account.

12. Join E-junkie. For just $5/month, E-junkie takes care of all of your commerce. This $5/month - or $60/year - is the only cost that you'll incur during the writing and selling of your e-book (other than your time). Pretty great, right?

E-junkie offers a bunch of different options for how to sell, but I chose to upload my guide to the site. When a buyer purchases the guide, e-junkie sends them an e-mail with the download link. That means the buyer gets it automatically, no wait.

If you decide to use E-junkie to sell your e-products, I hope you'll use my affiliate link.

When I get a receipt of purchase from PayPal, I sometimes respond to it and ask the person where they heard about my guide. That helps me figure out where to target my marketing efforts. Down the road I'll automate this request for feedback, too.

13. Create a landing page. This is the page on your blog from which you'll sell your e-book. Here's mine as an example. There's all sorts of advice out there about how to create an effective landing page, but I'd say the most important part is keeping it short and to the point. Make it easy for readers to buy!
Got questions?

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I've had a blast writing and now promoting my first e-guide, How to Build a Part-Time Social Media Business. So much fun, in fact, that I'm already scheming to writing another. While most of the time I spent on this project related to writing and editing, I put in a good number of hours figuring out the logistics of formatting and selling the guide.

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Make music together online. Free instruments, loops, drum kits, and vocal tuner in one studio. Record, edit, mix, and master your audio, no downloads - sign up for free.

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FrameThief - Animation Software for the Mac

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FrameThief is a powerful stop motion animation program for the Macintosh. FrameThief sports advanced animation features such as Lightbox, Rotoscoping, and many more...

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Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more.

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Discover Marq - Your Ultimate Brand Management Software. Streamline your brand consistency with our powerful suite of tools.

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Our Digital Learning Studios videographers provide some helpful tips for your remote video recording setups.

At Digital Learning, we're all about helping you produce the most effective and efficient videos for your course. However, we know that you can't always make it into the studio for that full-production experience. So, here are a few tips for getting the best results remotely in your home studio.

Pick a Quiet Location

To start, find a comfortable spot at home or in a quiet area where you can obtain good even lighting, and minimize distractions and outside noises that can get picked up easily on your microphone.

Take a moment to consider the background and ask yourself what you want the students to see and how that might affect their learning experience. It's helpful to minimize clutter and awkward items. Although the home recording experience can help students and viewers learn a little information about you and even help personalize the remote learning experience, you want to limit distractions.

Look for Good lighting

Finding a good source of light for your webcam is key to making your videos look higher quality. You want to avoid recording in a dim room, sitting directly below overhead lighting or having a bright window or light behind you.

Indirect light from a window in front of you or slightly off to either side works well as it illuminates your face while the camera is pointed at you. A lamp placed behind your laptop or webcam will help provide proper illumination on your face.

Set Up Your Shot

Framing your shot nicely helps keep the attention of your viewers on you and makes the overall video look clean and well presented.

It helps to elevate your computer or the webcam so that the lens is about eye-level or a little higher. An even eye-line provides a more comfortable perspective for the viewer. You can stack a few books to get the camera where you want it.

Keep an eye out for the spaces around your head to make sure you're not giving yourself too much or too little headroom. Make sure there's nothing behind you in the background that can be distracting. For example, a poorly placed plant can make it look like you have leaves sticking out of your ears.

Check Your Audio

The best way to ensure higher quality audio is to use an external microphone. Preferably, you want to record with a headset, or with earbuds and a microphone that can be plugged into your computer. There are many affordable options available online.

If you are recording with a webcam or built-in camera microphone, it's important to avoid areas where you might encounter background noise, loud A/C, wind, etc. If you can hear background noise through your earbuds, your students will be able to hear it in a lecture recording.

Get Ready to Record

Think about how you might dress for an in-person class. Although the students are, in effect, being invited into your home in the remote learning experience, it can be helpful to present yourself professionally.

When you're ready to press record, a good idea is to do a quick test run and make sure everything is working properly. Record a quick, one-minute test video and play it back. Does your audio come through? Does the shot look clean, clear and focused? It's often easier to notice small details after you've finished recording your video, so this practice can help you catch anything that might be amiss.

As you're delivering your lecture, remember to make eye contact with the camera when you want to address the students. Also, try to relax in front of the camera when you're recording. It helps to use mannerisms and gestures that you would typically use in person.

Remember, we'll be available at the Digital Learning production studios when you need us in the future. In the meantime, we're accessible online to help you produce the best possible remote learning videos for your students. You can always reach out to our team directly with specific questions and ideas regarding your video production process.

Good luck, and we look forward to hearing from you.

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Tips and Tricks for Your Remote Video Setup

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Our Digital Learning Studios videographers provide some helpful tips for your remote video recording setups. At Digital Learning, we're all about helping you produce the most effective and efficient videos for your course. However, we know that you can't always make it into the studio for that full-production experience.

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Get help viewing, editing, and sharing movies on your Mac, iPhone, iPod touch, and iPad. Learn more about iMovie with these resources.

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Final Cut Pro revolutionizes post-production with 360° video, HDR, and advanced tools for color correction. Try it now with a free 90-day trial.

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** 5.5 MILLION+ DOWNLOADS TILL DATE ** DON'T GET BEHIND. THIS IS YOUR APP. This is one of the best video editor and slideshow maker app in the store. Easily create video story and share with your friends and family. Tutorial: https://www.videopixstore.com/movie-maker-free-video-editor-tutorial/ Transform everyday moments into works of art as you want. Easy to use professional editing tools. .MOV and .MP4 support now added. Multiple video themes which are customizable, so that user can change the text color size and font of that theme. Various stickers for given duration can be applied now! In videos every single sticker can be given time instance for its appearance. You can also provide the time instance for text and music as well. Stunning trimming and merging feature available. User can trim multiple parts from video and can also select another video and merge. Apply stunning video filters like Sepia, Mirror, Negative and more. You can add music as well, you can instead add multi music at custom video timeline. You can use trim, split, copy for further advance separation of videos which user had earlier trimmed them. You can apply different effect to every trimmed part at any time. Remove any background music from a video, as that you can apply a new music to it. Change audio in any video by applying a new background music to it. Convert your video into mp3/alac/aac/wma/aiff/flac/wav/wma. Email us if you need any other format/extension. Download and have fun! Contact us: Tutorial: https://www.videopixstore.com/movie-maker-free-video-editor-tutorial/ Web: https://www.videopixstore.com/ Facebook: https://www.facebook.com/videopixstore Twitter: @VideoPixStore Instagram: https://www.instagram.com/videopix/ Email: videopixstore@gmail.com

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5.5 MILLION+ DOWNLOADS TILL DATE ** DON'T GET BEHIND. THIS IS YOUR APP. This is one of the best video editor and slideshow maker app in the store. Easily create video story and share with your friends and family. Tutorial: https://www.videopixstore.com/movie-maker-free-video-editor-tutorial/ Transform everyday moments into works of art as you want.

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When websites and web tools are properly designed and coded, people with disabilities can use them. However, currently many sites and tools are developed with accessibility barriers that make them difficult or impossible for some people to use.

Making the web accessible benefits individuals, businesses, and society. International web standards define what is needed for accessibility.

Page Contents

Accessibility in Context

The power of the Web is in its universality.
Access by everyone regardless of disability is an essential aspect.

Tim Berners-Lee, W3C Director and inventor of the World Wide Web

The Web is fundamentally designed to work for all people, whatever their hardware, software, language, location, or ability. When the Web meets this goal, it is accessible to people with a diverse range of hearing, movement, sight, and cognitive ability.

Thus the impact of disability is radically changed on the Web because the Web removes barriers to communication and interaction that many people face in the physical world. However, when websites, applications, technologies, or tools are badly designed, they can create barriers that exclude people from using the Web.
Accessibility is essential for developers and organizations that want to create high-quality websites and web tools, and not exclude people from using their products and services.
What is Web Accessibility

Web accessibility means that websites, tools, and technologies are designed and developed so that people with disabilities can use them. More specifically, people can:

perceive, understand, navigate, and interact with the Web

contribute to the Web

Web accessibility encompasses all disabilities that affect access to the Web, including:

auditory

cognitive

neurological

physical

speech

visual

Web accessibility also benefits people without disabilities, for example:

people using mobile phones, smart watches, smart TVs, and other devices with small screens, different input modes, etc.

older people with changing abilities due to ageing

people with "temporary disabilities" such as a broken arm or lost glasses

people with "situational limitations" such as in bright sunlight or in an environment where they cannot listen to audio

people using a slow Internet connection, or who have limited or expensive bandwidth

For a 7-minute video with examples of how accessibility is essential for people with disabilities and useful for everyone in a variety of situations, see:
Web Accessibility Perspectives Video (YouTube)
More Info on What is Accessibility
Accessibility is Important for Individuals, Businesses, Society

The Web is an increasingly important resource in many aspects of life: education, employment, government, commerce, health care, recreation, and more. It is essential that the Web be accessible in order to provide equal access and equal opportunity to people with diverse abilities. Access to information and communications technologies, including the Web, is defined as a basic human right in the United Nations Convention on the Rights of Persons with Disabilities (UN CRPD).

The Web offers the possibility of unprecedented access to information and interaction for many people with disabilities. That is, the accessibility barriers to print, audio, and visual media can be much more easily overcome through web technologies.

Accessibility supports social inclusion for people with disabilities as well as others, such as:

older people

people in rural areas

people in developing countries

There is also a strong business case for accessibility. As shown in the previous section, accessible design improves overall user experience and satisfaction, especially in a variety of situations, across different devices, and for older users. Accessibility can enhance your brand, drive innovation, and extend your market reach.

Web accessibility is required by law in many situations.
More Info on Accessibility is Important
Making the Web Accessible

Web accessibility depends on several components working together, including web technologies, web browsers and other "user agents", authoring tools, and websites.

The W3C Web Accessibility Initiative ( WAI) develops technical specifications, guidelines, techniques, and supporting resources that describe accessibility solutions. These are considered international standards for web accessibility; for example, WCAG 2.0 is also an ISO standard: ISO/ IEC 40500.
More Info on Making the Web Accessible
Making Your Website Accessible

Many aspects of accessibility are fairly easy to understand and implement. Some accessibility solutions are more complex and take more knowledge to implement.

It is most efficient and effective to incorporate accessibility from the very beginning of projects, so you don't need go back and to re-do work.
More Info on Making Your Website Accessible
Evaluating Accessibility

When developing or redesigning a website, evaluate accessibility early and throughout the development process to identify accessibility problems early, when it is easier to address them. Simple steps, such as changing settings in a browser, can help you evaluate some aspects of accessibility. Comprehensive evaluation to determine if a website meets all accessibility guidelines takes more effort.

There are evaluation tools that help with evaluation. However, no tool alone can determine if a site meets accessibility guidelines. Knowledgeable human evaluation is required to determine if a site is accessible.
More Info on Evaluating Accessibility

Examples

Alternative Text for Images

Images should include equivalent alternative text (alt text) in the markup/code.

If alt text isn't provided for images, the image information is inaccessible, for example, to people who cannot see and use a screen reader that reads aloud the information on a page, including the alt text for the visual image.

When equivalent alt text is provided, the information is available to people who are blind, as well as to people who turn off images (for example, in areas with expensive or low bandwidth). It's also available to technologies that cannot see images, such as search engines.

Keyboard Input

Some people cannot use a mouse, including many older users with limited fine motor control. An accessible website does not rely on the mouse; it makes all functionality available from a keyboard. Then people with disabilities can use assistive technologies that mimic the keyboard, such as speech input.

Transcripts for Audio

Just as images aren't available to people who can't see, audio files aren't available to people who can't hear. Providing a text transcript makes the audio information accessible to people who are deaf or hard of hearing, as well as to search engines and other technologies that can't hear.

It's easy and relatively inexpensive for websites to provide transcripts. There are also transcription services that create text transcripts in HTML format.

More Examples

For More Information

W3C WAI provides a wide range of resources on different aspects of web accessibility standards, education, testing/evaluation, project management, and policy. We encourage you to explore this website, or look through the WAI Resources list.

Digital Accessibility Foundations - Free Online Course provides the foundation you need to make your digital technology accessible.
Back to Top

Please share your ideas, suggestions, or comments via e-mail to the publicly-archived list wai-eo-editors@w3.org or via GitHub.

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Accessibility resources free online from the international standards organization: W3C Web Accessibility Initiative (WAI).

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W3Schools offers free online tutorials, references and exercises in all the major languages of the web. Covering popular subjects like HTML, CSS, JavaScript, Python, SQL, Java, and many, many more.

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Milanote - the tool for organizing creative projects

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Milanote is an easy-to-use tool to organize your ideas and projects into visual boards. Add notes, images, links and files, organize them visually and share them with your team.

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Explore today’s picks from the Tumblr team.

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Software design is a process to transform user requirements into some suitable form, which helps the programmer in software coding and implementation.

For assessing user requirements, an SRS (Software Requirement Specification) document is created whereas for coding and implementation, there is a need of more specific and detailed requirements in software terms. The output of this process can directly be used into implementation in programming languages.

Software design is the first step in SDLC (Software Design Life Cycle), which moves the concentration from problem domain to solution domain. It tries to specify how to fulfill the requirements mentioned in SRS.

Software Design Levels

Software design yields three levels of results:

Architectural Design - The architectural design is the highest abstract version of the system. It identifies the software as a system with many components interacting with each other. At this level, the designers get the idea of proposed solution domain.

High-level Design- The high-level design breaks the 'single entity-multiple component' concept of architectural design into less-abstracted view of sub-systems and modules and depicts their interaction with each other. High-level design focuses on how the system along with all of its components can be implemented in forms of modules. It recognizes modular structure of each sub-system and their relation and interaction among each other.

Detailed Design- Detailed design deals with the implementation part of what is seen as a system and its sub-systems in the previous two designs. It is more detailed towards modules and their implementations. It defines logical structure of each module and their interfaces to communicate with other modules.

Modularization

Modularization is a technique to divide a software system into multiple discrete and independent modules, which are expected to be capable of carrying out task(s) independently. These modules may work as basic constructs for the entire software. Designers tend to design modules such that they can be executed and/or compiled separately and independently.

Modular design unintentionally follows the rules of 'divide and conquer' problem-solving strategy this is because there are many other benefits attached with the modular design of a software.

Advantage of modularization:

Smaller components are easier to maintain

Program can be divided based on functional aspects

Desired level of abstraction can be brought in the program

Components with high cohesion can be re-used again

Concurrent execution can be made possible

Desired from security aspect

Concurrency

Back in time, all software are meant to be executed sequentially. By sequential execution we mean that the coded instruction will be executed one after another implying only one portion of program being activated at any given time. Say, a software has multiple modules, then only one of all the modules can be found active at any time of execution.

In software design, concurrency is implemented by splitting the software into multiple independent units of execution, like modules and executing them in parallel. In other words, concurrency provides capability to the software to execute more than one part of code in parallel to each other.

It is necessary for the programmers and designers to recognize those modules, which can be made parallel execution.

Example

The spell check feature in word processor is a module of software, which runs along side the word processor itself.

Coupling and Cohesion

When a software program is modularized, its tasks are divided into several modules based on some characteristics. As we know, modules are set of instructions put together in order to achieve some tasks. They are though, considered as single entity but may refer to each other to work together. There are measures by which the quality of a design of modules and their interaction among them can be measured. These measures are called coupling and cohesion.

Cohesion

Cohesion is a measure that defines the degree of intra-dependability within elements of a module. The greater the cohesion, the better is the program design.

There are seven types of cohesion, namely -

Co-incidental cohesion - It is unplanned and random cohesion, which might be the result of breaking the program into smaller modules for the sake of modularization. Because it is unplanned, it may serve confusion to the programmers and is generally not-accepted.

Logical cohesion - When logically categorized elements are put together into a module, it is called logical cohesion.

Temporal Cohesion - When elements of module are organized such that they are processed at a similar point in time, it is called temporal cohesion.

Procedural cohesion - When elements of module are grouped together, which are executed sequentially in order to perform a task, it is called procedural cohesion.

Communicational cohesion - When elements of module are grouped together, which are executed sequentially and work on same data (information), it is called communicational cohesion.

Sequential cohesion - When elements of module are grouped because the output of one element serves as input to another and so on, it is called sequential cohesion.

Functional cohesion - It is considered to be the highest degree of cohesion, and it is highly expected. Elements of module in functional cohesion are grouped because they all contribute to a single well-defined function. It can also be reused.

Coupling

Coupling is a measure that defines the level of inter-dependability among modules of a program. It tells at what level the modules interfere and interact with each other. The lower the coupling, the better the program.

There are five levels of coupling, namely -

Content coupling - When a module can directly access or modify or refer to the content of another module, it is called content level coupling.

Common coupling- When multiple modules have read and write access to some global data, it is called common or global coupling.

Control coupling- Two modules are called control-coupled if one of them decides the function of the other module or changes its flow of execution.

Stamp coupling- When multiple modules share common data structure and work on different part of it, it is called stamp coupling.

Data coupling- Data coupling is when two modules interact with each other by means of passing data (as parameter). If a module passes data structure as parameter, then the receiving module should use all its components.

Ideally, no coupling is considered to be the best.

Design Verification

The output of software design process is design documentation, pseudo codes, detailed logic diagrams, process diagrams, and detailed description of all functional or non-functional requirements.

The next phase, which is the implementation of software, depends on all outputs mentioned above.

It is then becomes necessary to verify the output before proceeding to the next phase. The early any mistake is detected, the better it is or it might not be detected until testing of the product. If the outputs of design phase are in formal notation form, then their associated tools for verification should be used otherwise a thorough design review can be used for verification and validation.

By structured verification approach, reviewers can detect defects that might be caused by overlooking some conditions. A good design review is important for good software design, accuracy and quality.

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Software design is a process to transform user requirements into some suitable form, which helps the programmer in software coding and implementation. For assessing user requirements, an SRS (Software Requirement Specification) document is created whereas for coding and implementation, there is a need of more specific and detailed requirements in software terms. The output of this process can directly be used into implementation in programming languages.

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Issuu converts PDFs and documents into an interactive flipbook and marketing assets. Embed flipbooks onto your website and distribute online. Create yours with Issuu.

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Data Scientists, Developers and Analysts solve spatial problems using our data and analysis to understand where and why things happen, optimize business processes and predict future outcomes. Our platform helps you to do this in 4 simple steps:

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Data Scientists, Developers and Analysts solve spatial problems using our data and analysis to understand where and why things happen, optimize business processes and predict future outcomes. Our platform helps you to do this in 4 simple steps:

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Each GIS data file for the Punta Gorda to Point Arena region is listed below with a brief description, a small image, and links to the metadata files and the downloadable data files. The data were compiled in ArcMap. Raster data layers are registered TIFF images and are in the UTM Zone 10 coordinate system.

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A high-performance, feature-packed library for all your mapping needs. Pull tiles from OSM, Bing, MapBox, Stamen, and any other XYZ source you can find. OGC mapping services and untiled layers also supported. Render vector data from GeoJSON, TopoJSON, KML, GML, Mapbox vector tiles, and other formats.

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ChartBlocks takes your data from spreadsheets to shareable graphics - no coding necessary. ChartBlocks empowers you to seamlessly import, create and share data visualization. Hundreds of design options make it easy for you to choose how you want to tell the story of your data.

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Connect ideas to execution

Expose client specific views

Dynamic search results for easy-to-manage subsets

Context-specific visuals

INTRODUCING

AI powered visual intelligence. Generate visuals in a snap, uncover new perspectives, automate tasks - all with AI wizardry.

Transform the way your team works with VIZ

A New Way To Wiki

The canvas is the context. Keep your daily tasks, wikis, resources, and everything you need to run your organization in one place.

Improve knowledge discovery with link and navigation

Centralize & capture knowledge

Integrate & Extend Your Other Apps

Bring data from any app, visualize with 2-way sync in Creately, and add more fields to that data.

Explore the revolution in front-end data integration and augmentation.

Enterprise Grade Security

ISO 27001, SOC 2 - Type 2, Data Residency & Up-time SLAs

24/7 live support

Live in-app chat support

Remote Or Hybrid

Work in real-time or async with others naturally. Visuals for big picture clarity and notes and data for precision.

No one will be out of sync.

Creately is the world's 1st work management platform that runs on a smart visual canvas.

Start Your Workspace

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Creately | Visual Collaboration & Diagramming Platform

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A Visual collaboration and diagramming platform trusted by 10M+ users and 1000s of teams. Infinite whiteboards, powerful diagramming, data connectivity and integrates with your favorite tools.

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How to Write a Book: 10 Simple Steps to Self Publishing

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Why I Published a Book as a High School Student (& how you can too)

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Hosting an virtual event

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Modernize workflows with Zoom's trusted collaboration tools: including video meetings, team chat, VoIP phone, webinars, whiteboard, contact center, and events.

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ZOOM TUTORIAL | How To Use Zoom STEP BY STEP For Beginners! [COMPLETE GUIDE]

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Google Meet: Online Web and Video Conferencing Calls | Google Workspace

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Use Google Meet for secure online web conferencing calls and video chat as a part of Google Workspace.

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New Google Meet Interface - The Full Tutorial 2021