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Why the video has been done in this particular way

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Why the video has been done in this particular way

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The way of contrast is used in the overcharge of video shooting, In this way the video can firstly catch audience’s attention so then will glade to finish watching your video. In additional this way of shooting can shows this product is a very people-friendly product, everyone can share this product with their friends.

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OK so hi, I’m Bohan Ning, a student from Saibt. I have been asked to complete to create a promotional video for a product or message of my choice. I’m feeling eager about this progress but I had never try this before. Also I feel a little bit scared because I don’t know how to make a video. I’m starting to make a simple plan.

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1. Coca Cola

2. Airpods

3. Logitech (mouse, keyboard, headset)

4. Gaming laptop

5. Skateboard

6. Lamy

7. Panadol

8. Washing powder

9. Soft drink

10. Wechat

11. Csgo

12. Genanx

13. Lay's

14. Zippo

15. Nike shoes

16. Gym

17. Lego

18. Aspirin

19. Sweeping robots

20. Oreo

21. Natatorio

22. Polaroid

23. BMW

24. Hungry jack

25. Google translate

26. Lollipop

27. Dove

28. Iphone

29. Yogurt

30. Milk

31. Mineral water

32. Game handle

33. Lipstick

34. Perfume

35. Doritos

36. Electric toothbrush

37. hair drier

38. Collana

39. Ring

40. Converse

41. Jam

42. Mug

43. Coffee

44. Oatmeal

45. Fast noodle

46. Chewing gum

47. Piano

48. Shampoo

49. Hand Cream

50. M&M's

51. Rolex

52. Calatrava Ref

53. Swisse

54. Jellycat

55. Popmart

56. Facial mask

57. Sunglasses

58. coconut milk

59. Ham

60. Suitcase

61. Aromatherapy

62. sunscreen cream

63. Vitamin D

64. Mask

65. Sock

66. Sports drinks

67. Basketball

68. Dog food

69. Yakult

70. Vacuum cup

71. Olive oil

72. Earplugs

73. Patch

74. Calculator

75. Hand Gel

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In the very beginning of the video, audiences will see a man walking in a restaurant with a black long windbreaker. The background sound will be the noise in the restaurant and foot steps. Then the first person(A) walk to a table and sit down on the opposite side to the second person(B). At this time the background sound volume will decrease. After that the conversation begins: B: “Do u bring that thing?” A: “Yes.” then A shows B a coroner of a red stuff under his cloth. B: “So what do u want?” A: “Sharing. Sharing this and fun.” take out the cola at the same time.

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According to the first research, Hilary Kay has first mentioned that humans reportedly have an 8-second attention span, therefore it is more easier to catch audience’s attention in 8 second. After that Hilary Kay gives 6 ideas to attract attention, they are use cover images that will elicit clicks. capture video attention span with clear and compelling titles, stop the scroll with text animations, make people think “tell me more” in your intro (and every frame after), use videos with compelling statistics to spark interest and drive viewers to take your intended action with clear CTAs(call to actions). This research can helps me to learn how to attract audience’s attention.

According to the second research, the author also suggest that the average attention span is just eight second long. The author mentioned something important in the first 5 to 8 seconds in your video, such as get your point across as soon as possible, inspire the emotion, demonstrate contrast and do not go for something familiar. On the other side author also suggest that we need to be authentic and don’t make your video simply about increasing sales.

According to the third research, the author provide 12 suggestions to help me to make a more professional video. The 12 suggestions are in the picture 1. I learned how to make a professional video and more professional my videos look, the more my product will benefit from them

Reference List
Bedrina, O., n.d. 12 Simple Tips for Making Your Videos Look More Professional. [online] Wave.video Blog: Latest Video Marketing Tips & News. Available at: <https://wave.video/blog/12-simple-tips-for-making-your-videos-look-more-professional/> [Accessed 24 March 2022].

Kay, H., 2020. 6 proven video best practices to capture audiences’ 8-second attention span on social media - Wibbitz. [online] Wibbitz. Available at: <https://www.wibbitz.com/blog/how-to-capture-an-audience-video-attention-span/> [Accessed 24 March 2022].

Narrative, V., 2016. How to Grab Your Viewers’ Attention in Five Seconds — Visual Narrative. [online] Visual Narrative. Available at: <https://www.visualnarrative.tv/blog/2016/1/18/how-to-grab-your-viewers-attention-in-five-seconds> [Accessed 24 March 2022.

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一个超快速的世界，日本创意广告：《没有最快，只有更快》_哔哩哔哩_bilibili

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泰国饮料广告，简直有毒，看一次笑一次

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泰国饮料广告，简直有毒，看一次笑一次_哔哩哔哩_bilibili

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Introduction
Coca Cola is a carbonated beverage. In 1886, American pharmacist John Pemberton concocted a refreshing Coca Cola. In 1899, Coca Cola's distribution network began to spread all over the United States and began to go to the world in 1906.  And now it is famous all over the world.

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From now on I think my work is following the prescribed order. I think the product I chose is very cool but it also brings some difficulties such as it is hard to have a new idea because this product is so famous that there are so many creative videos.