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Resources: Cows, Goats, Horses
Dairy companies: FrieslandCampina, Nestlé, Danone
Retailers: Supermarkets, restaurants
Consumer

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Since 6.000 to 8.000 years ago for own consumption
Up to 40 cows commercialised
Very intensive labour

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First milking machine 1879
Commercial
Replaced manual milking
No limit to how many cows
Intensive labour

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First milking robot 1992
Commercial
The future of dairy farms
No limit to how many cows
Less labour > change of focus

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Growth of demand vs customer awareness
Bigger farms
Focus on efficiency
- Milking
- Feeding
- Breeding
- Data
Sustainability

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HQ: Maassluis
Manufacturing: Maassluis & Pella
+1700 employees
€615 Million Turnover

Vison: "A sustainable, profitable and enjoyable future in farming."
Mission: "We create innovative solutions that help our customers excel in sustainable milk production to feed the world."

Future farm
- Ever-growing demand
- Enjoyable, sustainable and profitable
- Fully robotised and operating 24/7
- Centred around the cow

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Research and Development
- Innovation
- Efficiency
- Technical

Product Management
- Rapidly growing department
- Product specialists
- Spider in the web of departments
- Project management

Sustainability Management
- Importance of sustainability
- Improvements
- Identify opportunities

Similarities
- Understand the market
- Same goals

Differences
- Working processes

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Strategic Human Resource Management Advice

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Strategic Human Resource Management Advice

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HR at Lely is future proof
Establishment phase
- Adapt to growth
- Hiring process
- Finding employees for the long run
Maintenance phase
- Onboarding
- Training
- Benefits
Termination phase
- Termination