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Infantswear will particularly drive childrenswear performance, as babies quickly outgrow their clothing
and require frequent replacements. Furthermore, expectant parents will still need to purchase new
products prior to the birth, and are likely to start panic buying in case of further website closures.

https://retail.globaldata.com/Analysis/details/analyst-briefing-childrenswear-to-retain-the-most-demand-within-clothing-throughout-covid-19

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enter code L-DVV33 at checkout

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We believe that every moment is worth embracing; from the sleep deprived times to the snuggles fuelled by laughter, each moment is a magical milestone important to your growing family. That's why at MORI we create products that help to welcome a baby into the world, with a gentle touch from sustainable materials.
#MORImoments

We use the softest and highest-quality products, which are made with a family's wellbeing in mind. Crafted carefully from sustainable sources to ensure that our manufacturing methods are environmentally conscious, and that only natural materials touch your baby's delicate skin.

Founder's Note

MORI grew from a passion to create the softest and highest-quality baby products, that were sustainably sourced. The idea came to me when I was looking for a gift for my nieces. I wanted to buy something that they really needed, which was also thoughtful and special enough to gift.

Babies spend the majority of their time in sleepsuits and bodysuits. This means these essential clothing items determine their level of comfort and how well they sleep. That's why we craft the softest baby clothing, to ensure your family are sleeping well.

My heritage is rooted in textiles, and many of my close friends and family in Turkey are amongst our trusted manufacturers. This means MORI can ensure products come from sustainable sources, which have safe and fair working conditions.

Everything we do at MORI is to help you and your family embrace every moment.

With love,

Our Signature Fabric

Crafted from organic cotton and bamboo, our signature fabric is exceptionally soft on a baby's delicate skin. This unique material feels softer than silk and is safer than regular fabrics as it is breathable and thermoregulating. Both of these properties keep a baby at the right temperature every night, through every season making organic cotton & bamboo a soft, safe and sustainable fabric to dress your baby in.

P.S. MORI 森 or もり means "forest" in Japanese, which is our nod to the purity of nature.

Sustainably Sourced

Our values reflect our love for the planet, and drive to protect the next generation.

When crafting our products we use sustainably sourced methods; from the materials we use to the factories we manufacture in. By producing our clothing in trusted factories, we can ensure that fair and safe working conditions are always in place. We believe in recycling, and that's why we set up our Kindness Project. When you return your pre-loved MORI products we'll pass them on to Little Village, who are a London-based charity run by the local community to give families in need a helping hand.

Community

Everything we do is to help parents be able to embrace every moment, and that's why we believe in creating more than just products. We are building a community for parenting through our expert content, family focused groups and exclusive events.

Join us on our social platforms and share your#MORImoments @babymoriuk

The Kindness Project

meet the team

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About us | MORI | Organic Baby Clothes and Essentials

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enter code L-DVV33 at checkout Tell us a little about you, so we can send you news about things you'll love. You can read our Privacy Policy *Terms & Conditions apply You can read our Privacy Policy *Terms & Conditions apply We believe that every moment is worth embracing; from the sleep deprived times to the snuggles fuelled by laughter, each moment is a magical milestone important to your growing family.

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JoJo clothing is not just adorable and fun but also truly practical and made to last; setting us apart from others. We've put 25 years of experience into perfecting beautiful clothes for your precious newborn, toddler or child. But we are not just a fashion retailer, our collections include nursery products, furniture, gifts and toys; offering new parents, friends and family everything they need from pregnancy to pre-school.

Finding maternity styles that are comfortable and flatter your changing body shape can be tricky. A trip to a JoJo store is a huge benefit and our knowledgeable teams will help you choose the best pieces to see you through pregnancy and beyond. Our professional bra fitting service is always available and will result in you achieving the support and comfort needed in later pregnancy and whilst breastfeeding.

Our stores are designed with you in mind. We are here to help with every concern or new stage that your life as a parent throws at you. So please feel free to drop by with a nasty nappy, hungry baby or tear-away toddler. We've been there, nothing is too much trouble!

JoJo has grown organically from a kitchen table start-up to our current size with nearly 100 stores across the UK, Ireland and the US. But we have not lost sight of our priority to put people and the planet above profit. We take pride in everything we do, whether it is looking after our teams, encouraging environmentally responsible retailing or running our charity. We became a B Corp to cement our business ethos and ensure that we run as a force for good; helping new parents, friends and family as they progress through their JoJo journey.

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JoJo clothing is not just adorable and fun but also truly practical and made to last; setting us apart from others. We've put 25 years of experience into perfecting beautiful clothes for your precious newborn, toddler or child.

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The Story Behind Newbie

Newbie is a Swedish lifestyle brand for the little ones we love. It's timeless style with a modern twist. Sustainable and affordable fashion for children aged 0-8 years.

Step into our world and bring some Swedish style to your little one's wardrobe today.

Our designers have created Newbie with special concern for the little ones and their future. They carefully choose a palette of colors inspired by nature and coordinate collections from season to season. Newbie's unique patterns are all hand drawn.

Newbie fashion is ready to be loved - again and again.

Hej, I'm Newbie

I was born in Gothenburg, Sweden in 2010 as a family member of the KappAhl Group , Newbie has quickly grown thanks to our community of 'Newbie Lovers': mums, dads, grandparents and friends who have helped to shape who we are today and to spread the Newbie word far and wide.

The popularity of Newbie and huge demand for the products led to the opening of our first standalone store in Stockholm in 2014. Today, we have ten stores across Europe, including inUK, Sweden,Norway,FinlandandPoland .

Newbie's Design

We dress children for everyday life as well as for special occasions.

Our designers have created Newbie with special concern for the little ones and their future. The collection, which includes both clothing and furnishings, is all about timeless design with a modern twist, sustainability and creating customer value.

We understand that you can be environmentally aware while being design conscious. We want to inspire you, our Newbie lovers, to dress your little ones in sustainable fashion that is carefully hand illustrated and designed at an affordable price.

Our Newbie Community

Our community has helped to grow the brand to where it is today. Since the launch of the brand within KappAhl in 2010 - Newbie quickly garnered a huge following on and offline of 'Newbie Lovers'. The community of mums, dads, grandparents and friends share their own Newbie images, experiences and clothing items that their little ones have grown out of with their friends and family.

Consumer driven collaborations have helped to shape the brand to what it is today.

We use own cookies to improve our services and your shopping experience. If you continue browsing your are deemed to have accepted our cookie policy

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About Newbie, the Swedish kids lifestyle brand

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Your cart is currently empty. Newbie is a Swedish lifestyle brand for the little ones we love. It's timeless style with a modern twist. Sustainable and affordable fashion for children aged 0-8 years. Step into our world and bring some Swedish style to your little one's wardrobe today.

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Covid-19 came late to Turkey - on 11 March - but soon singed every corner of the country. Within a month all 81 provinces had been affected.

It was the one of the fastest growing outbreaks in the world - worse than China or the UK. There were fears that the death toll would soar turning Turkey into another Italy, which was then the hardest hit country.

Three months on that hasn't happened, even without a total lockdown.

The official death toll is 4,397. Some doctors here dispute that, claiming the real figure could be twice as high because Turkey only includes those who test positive. Either way, in the horrific annals of the Covid-19 era, it's a relatively low number for a population of 83 million.

An unusual lockdown

Experts warn it is hard to reach conclusions and compare statistics while countries are still burying their dead. But Turkey has "clearly averted a much bigger disaster", according to Dr Jeremy Rossman, Lecturer in Virology at the University of Kent.

"Turkey fits in the category of several countries that responded fairly quickly with testing, tracing, isolation and movement restrictions," he told the BBC. "It's a fairly small club of countries that have been quite effective in reducing the viral spread."

As the virus multiplied, the authorities subtracted key pieces from the jigsaw of daily life - no trips to the coffee shop, no shopping in crowded markets, no communal prayers at the mosque.

The over-65s and under-20s were locked down completely, weekend curfews were imposed, and major cities were sealed off.

Istanbul was the centre of the epidemic. The city lost its rhythm, like a heart that keeps missing a beat.

How Turkey tracks the virus

Now restrictions are gradually easing, but Dr Melek Nur Aslan remains on alert. She's director of public health for the district of Fatih, a heavily populated area in the heart of old Istanbul. Dr Aslan, who is articulate, and energetic, leads a contract-tracing operation. Across Turkey there are 6,000 teams.

"We feel we are in a war," she tells me. "People forget to go home. We say 'OK eight hours is completed' but they don't even care about going home because they know this is a duty they have to complete, before it spreads to anyone else."

Dr Aslan says they began tracking the virus on day one - 11 March - thanks to decades of experience tracking measles. "Those plans were ready," she says. "We just got them off the shelf and started using them."

We join two young doctors in the narrow streets of Fatih, equipped with an app, and clad in Hazmat suits. They head for an apartment block where two flatmates in their twenties have been in quarantine. Their friend is Covid-19 positive.

The women are framed in the doorway of their apartment, both in face masks, and one wearing a headscarf. They are tested on the spot for Covid-19 and will get the results within 24 hours. It's just a day since they started showing mild symptoms. Nazli Demiralp, 29, is grateful for the prompt response.

"We follow foreign news," she says, "and when we first heard about the virus we were really scared. But Turkey has rallied faster than we thought - much faster than Europe and the United States. "

Turkey embraces hydroxychloroquine

The country has public health lessons to offer, according to acting head of the World Health Organization (WHO) in Turkey, Dr Irshad Shaikh.

"Initially we were worried," he told the BBC. "They were having 3,500 positive cases per day. But what has worked is testing. And they did not have to wait five or six days for results." He also credits the quarantine, isolation and contract tracing measures but says it's too soon to judge Turkey's treatment protocol for patients.

Controversially that includes the anti-malarial drug, hydroxychloroquine, as standard. It's much touted by President Donald Trump - but has been roundly rejected by the latest international research.

The WHO has temporarily suspended it from their trial of possible treatments for the virus. That followed research published in the Lancet which suggested hydroxychloroquine can cause cardiac problems in Covid-19 patients, and could do more harm than good.

We were given access to a hospital where it has been part of the standard treatment for thousands of patients. The Dr Sehit Ilhan Varank hospital, a two-year old-state hospital, is also state of the art. It's a bright, spacious battlefront against the virus.

Chief doctor Nurettin Yiyit - whose art work is on the hospital walls - says it's key to use hydroxychloroquine early. "Other countries are using this drug too late," he says, "especially the United States. We only use it at the beginning. We have no hesitation about this drug. We believe it's effective because we get the results."

On a tour of the hospital, adding and subtracting protective layers as we go, he explains that Turkey's approach is to "get ahead of the virus", by treating early and treating aggressively. They use hydroxychloroquine and other drugs, along with blood plasma and oxygen in high concentrations.

Dr Yiyit is proud of his hospital's mortality rate of under 1%, and of the empty beds in the intensive care unit. They try to keep patients out of here, and off ventilators.

We meet 40-year old Hakim Sukuk who has left the ICU and is homeward bound, brimming with gratitude.

"Everyone took care of me so well," he said, sitting up in bed. "It was like being in my mother's arms."

Not over yet

The government's handling of the pandemic has not been given a clean bill of health by the Turkish Medical Association. It says there were many mistakes in Ankara's "inadequate" response to the pandemic, including leaving borders open for too long.

However, Turkey is getting some credit from the WHO. "This is a young outbreak," said Dr Shaikh. "But we would expect more people to be severely sick. Something is going right."

Turkey has advantages in the fight against Covid-19, including a young population and a high number of ICU beds. Despite this, new cases continue to be recorded, currently at the rate of about 1,000 a day.

While the country is being seen as a success story, there's still plenty of caution because the story isn't over yet.

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How Turkey took control of virus emergency

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Covid-19 came late to Turkey - on 11 March - but soon singed every corner of the country. Within a month all 81 provinces had been affected. It was the one of the fastest growing outbreaks in the world - worse than China or the UK.

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At KappAhl we give many people the opportunity to be well dressed. Throughout the process - from the idea to the final piece of clothing - there are two things most important to us. Our customers and a sustainable way of thinking.

Design - with inspiration from all over the world

Our trousers, as well as all of our other clothes and accessories, are created by our own designers.

The design studio at our head office is a vibrant place full of clothes, sketches and creative conversations, where we work on several seasons at the same time. In total, we design roughly 8,000 items per year.

Our designers follow trends from all over the world and are inspired by street fashion, film and art, always with the customer's needs and requests in mind. Our goal is to offer many different types of styles, sizes and shapes, so that our products suit all our many customers.

Our trousers should not only look great - they should fit well too. Our pattern cutters create perfect fits for each item of clothing so that they are comfortable to wear. It's called hidden design but our customers notice it straight away.

As early on as the design stage we are considering sustainability. For example our collection for the smallest, Newbie, is designed to last for a long time. With a timeless feel and a cohesive colour palette, the collection is ideal to reuse and pass down to siblings.

It's called hidden design but our customers notice it straight away.

Purchasing - quality at the right price

When the trousers have been sketched, our buyers make sure that the right fabric is purchased, that suitable buttons and details are selected and the garment is produced. This is also the part of the process when we decide where the trousers will be produced, and our buyers are in contact with about 180 different suppliers all around the world.

The buyers also decide how much the final item should cost and when it will be available in our stores.

Production - with carefully selected suppliers

The trousers are made by carefully selected suppliers mainly in Asia but also in Europe.

Our main production countries are China, Bangladesh, India and Turkey. We have our own offices in these locations with about 140 KappAhl employees who work as a link between our purchasing department and our suppliers.

It is important to us to be at the location in which our clothes are produced, both to support our suppliers and to oversee that our agreements are upheld.

We work very hard at making sure that our production has as little impact on the environment as possible - for example, by reducing our use of water and chemicals.

We also carry out regular checks with our suppliers to make sure that they are following our code of conduct regarding pay and workplace environment. In this way, we contribute to fair working conditions for everyone who works in our production chain.

We work very hard at making sure that our production has as little impact on the environment as possible - for example, by reducing our use of water and chemicals.

Logistics - 84 percent travels by boat

When the trousers are finished they are shipped out to our stores. 84 percent of our transport from Asia is by boat, for both economic and environmental reasons. (More about our sustainable work for transport.)

The clothing arrives at Gothenburg dock and our distribution center in Mölndal. All transport to stores is organised from here, and every year we take care of roughly 45 million items there.

The timing of distribution is key, so that the right item is in the right store at the right time. The stores are restocked with new items for our customers several times a week.

In store - easy to find your personal style

Every day, hundreds and thousands of people across Northern Europe visit a KappAhl store.

There are about 4,000 employees in total in our stores, who love to give the provide the best possible service to our customers. We will gladly help you find the right pair of trousers, and we can suggest tops and accessories to complete the look.

It should be easy and fun to shop and find your personal style. That is why it is important for us to be available where our customers are, whether they want to shop online in our Shop Online or in any of our roughly 400 stores in Sweden, Norway, Finland, Poland and the UK.

Our stores should be as climate-smart as possible. We use green electricity and are actively working to reduce our energy consumption, by using lightweight, recyclable store fittings for example.

We also mend hangers that break, rather than throwing them away. We currently mend and reuse over 180,000 hangers each year.

In your wardrobe - for a more sustainable fashion

Our sustainability work is not over once the trousers have left our stores.

Studies show that a significant part of clothing's environmental impact takes place at home, when the clothes are washed and dried. There is a lot that you as a customer can do to make the the clothes last longer, for both your sake and the sake of the environment.

Clothing being thrown away is one of the largest threats to the environment in our industry. To take care of clothes, textiles and shoes you no longer use, we collect textiles in our stores. What you leave with us will be given a new life by being reused or recycled.

This is how we take responsibility for the whole process - from cotton to trousers. And then back again.

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At KappAhl we give many people the opportunity to be well dressed. Throughout the process - from the idea to the final piece of clothing - there are two things most important to us. Our customers and a sustainable way of thinking.

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Frugi | A message from Amit during COVID-19

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Last Updated: Monday, 06 May 2019 16:07

The GOTS public data base is a practical tool that enables its users to search for GOTS certified entities in the supply chain, their location, fields of operation and GOTS certified products according to individual parameters.

Not all products manufactured or sold by a certified operation may be GOTS certified. Please check if the products show the correct and complete labelling at the time of purchase.
Please check with the help of our Security Advise Adverts.
Search for Producers and Products

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Last Updated: Monday, 06 May 2019 16:07 The GOTS public data base is a practical tool that enables its users to search for GOTS certified entities in the supply chain, their location, fields of operation and GOTS certified products according to individual parameters. Not all products manufactured or sold by a certified operation may be GOTS certified.

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The rise of athleisurewear and the blurred line between activewear and fashion has seen an increased use of stretch fabrics across all brands from high street to luxury.

Elastane (also known as spandex or LYCRA®) remains the most commonly used stretch fibre - its stretchiness coming from long-chain synthetic fibres - often blended with polyester to create fabrics for activewear and swimwear.

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Fabric Switch: Sourcing Sustainable Stretch

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The rise of athleisurewear and the blurred line between activewear and fashion has seen an increased use of stretch fabrics across all brands from high street to luxury. Elastane (also known as spandex or LYCRA®) remains the most commonly used stretch fibre - its stretchiness coming from long-chain synthetic fibres - often blended with polyester to create fabrics for activewear and swimwear.

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Kadeks Textile - Your Sustainable Textile Partner

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Kadeks is a textile company based in Izmir, Turkey that focuses on sustainable textile products.
We work vertically, and get involved in every step of the supply chain starting from cotton, to yarn, to fabric and to non-garment textile goods.

We are a part of Kadioglu Group of Companies whose main line of business is agricultural products.
Business started early 1900s with cotton trading and ginning as well as dried fruit supply to exporters.
With second generation in business, exports of these products started in 1950s. With 3rd generation in business, we diversified in wheat flour milling and animal feed milling in 1980s and organic dried fruits, cotton and cereals production and exports early 1990s as well as garment manufacturing from both organic and conventional cotton.

With 4th generation in business, in 2013 we have established Ege Organics GmbH and moved some of our marketing operations to Germany. Our active presence in strongest market in Europe helped us provide better service for our current and prospective customers. There we have also focused on branding and created 3 brands under our new roof: EO Home (home textiles), Igi Natur (children's wear) and Manifutura (fabric & yarn).

Currently we have trade partners from various countries including Germany, Sweden, France, the UK, the Netherlands, Denmark, Spain, Italy, Belgium, Canada, the US, Australia, Japan and Korea. This variety widens our business horizon and helps us adjust to expectations from different cultures.

Since the establishment, we have been working with our exclusive farms for organic cotton. Our local partners have been the pioneers of organic textile in Turkey.

Due to the regulations by the Turkish Republic, all cotton produced in Turkey is GMO (Genetically Modified Organism) free. We avoid using chemicals that endanger the product or the farmers' health. Our cotton products ensure the GOTS (Global Organic Textile Standard) and we provide TCs (Transaction Certificate) with deliveries.

Hence, there is no other third party between us and our customers that affects the "Cost and Quality Balance" of our products with which we are happy to have reached to the global quality standards and competitiveness with the final target to "Turn a Trademark to The Trend of New Generations" combining experience of the old and dynamism of the young generation.

While product diversification was not regarded as correct approach, with the R&D department Kadeks was the first company in Turkey to develop and present a fully sustainable fabric line-up including but not limited to activewear, casualwear and technical fabric using ORGANIC COTTON, MODAL, TENCEL, HEMP, RECYCLED COTTON and RECYCLED POLYESTER. The lessons and values learned from organic cotton presents themselves on our superbly flourished fabrics.

Kadeks is here to assist you build sustainable textile projects.

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Kadeks Textile - Your Sustainable Textile Partner

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Kadeks Textile - Your Sustainable Textile Partner

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Kadeks is a textile company based in Izmir, Turkey that focuses on sustainable textile products. We work vertically, and get involved in every step of the supply chain starting from cotton, to yarn, to fabric and to non-garment textile goods. We are a part of Kadioglu Group of Companies whose main line of business is agricultural products.

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"We are the first certified organic textile company of Türkiye"

We are the leading company in Türkiye who has own projects in organic cotton and who sells organic cotton as fibre, yarns, both knitted and woven fabrics, and garments.

Our organic cotton being grown around Izmir region in Western Türkiye is one of the best quality cotton in the world.

We have contracted farmers for organic agriculture, following all processes through fiber, yarn, fabric and manufacturing of finished garments for many well known brands around the world.

Click For Details

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"We are the first certified organic textile company of Türkiye" We are the leading company in Türkiye who has own projects in organic cotton and who sells organic cotton as fibre, yarns, both knitted and woven fabrics, and garments. Our organic cotton being grown around Izmir region in Western Türkiye is one of the best quality cotton in the world.

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Confused about where to start when costing your British-made product? Our easy cost price calculator can help you work it out.

One of the biggest issues I see with businesses launching a British-made product is not building in enough margin to wholesale.

The typical newbie usually does something like this...the manufacturer gives you a cost price and you double it. You put your product on sale and everyone loves it.

You then get a store saying that they want to stock your product, but obviously they want to sell it at the same price that you do. Bang goes your profit!

So it's always best to set the right retail price to start with. One that allows you enough margin should you want to wholesale further down the line. Which means flipping everything on its head and working back from your target retail price to find your ideal cost price.

Once you've determined your ideal cost price then that's the time to approach manufacturers. If they can't make the product for the price you need you either need to strip out something from the design or rethink your selling price.

Word of warning: It's always easy to put your prices down, but practically impossible to put them up. So never start out with a target retail price that is too low!

If all this talk of cost price, retail price and margin is making your head hurt, then don't worry, we've devised a tool to help make it easy.

Our cost price calculator will help you plan out the costing for your British-made product.

By using our simple tool you can calculate what your ideal cost price should be, based on the selling price you want to achieve. Read on to find out where to start. Step 1: Do your research

Have you got a good idea of what similar products are retailing for and how much your customer will be prepared to pay? Sell too high and you many not attract customers, too low and you may struggle to cover your costs and lose customer confidence in the quality of your product. So don't miss out this step as it's important.

Step 2: Determine your target retail price

This is your ideal selling price based on the market research that you've done in step one. Don't set it too low, you may find that your customer is willing to pay a premium for a British-made product.

Step 3: Determine your mark-up

This is how much you want to make to cover your own overheads and to make yourself some profit. If you're unsure, 100% is a good target to build in a good profit margin and cover your overheads.

Step 4: Find out what the retailer's mark-up is

How much a retailer marks up your product from the wholesale price to get their selling price can vary based on product type, and a number of other factors. Generally 'double the wholesale price and add VAT' is a good indicator for traditional retail stores. If you have a certain retailer that you're targeting it's worth researching what their mark-up is on your type of product.

Step 5: Pop your findings into the cost price calculator

Add your figures to our easy cost price calculator and see what the results are! The information that you'll get back is as follows:
Cost price
This the total amount you will have to produce your product. The cost price needs to cover all production costs, for example materials, manufacturing and packaging. Having this information to hand when you approach a factory will help you negotiate and develop your product with them.
Gross Profit
Our calculator will tell you the gross profit (before overheads) that you could make on each product.
Wholesale Price
This is the price you sell the product at, to the retailer. Getting the wholesale price correct will ensure they make their profit and you keep yours.

Try our easy cost price calculator for yourself here

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How should you price your British-made products? Use our easy cost price calculator to find out

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One of the biggest issues I see with businesses launching a British-made product is not building in enough margin to wholesale. The typical newbie usually does something like this...the manufacturer gives you a cost price and you double it. You put your product on sale and everyone loves it.

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Are you starting a new British-made fashion brand? You may have had a brilliant idea, but how do you get from that initial idea to having physical product to sell? We have laid out the 7 stages of fashion production to explain what you can expect on your journey.

We get a lot of people contacting Make it British who are looking for a UK manufacturer. Problem is, often they are just starting to think about launching a clothing or accessory brand and are a little too early along the journey to be speaking to manufacturers. If you approach a manufacturer unprepared then they may not take you seriously. So we've laid out the 7 steps of fashion production so that you have a clear understanding of how the whole process works.

What are the stages involved in fashion production? And what do you need to have prepared before you visit a manufacturer?

In this article we will guide you through the process, explaining what tasks you will need to complete and in what order. That way you will be well prepared when you meet a manufacturer.

Don't be too daunted. There aren't many people who would be able to do all of these tasks by themselves, to the standard that you would want for your brand. Fashion production takes detailed planning and a specific skillset; there will be times when you will need to ask for help or hire a professional. But, if you keep your production local you will find it easier to stay on top of the process.

1. Research

You don't want to approach a manufacturer unprepared; a poorly planned approach will often end in rejection. Working with a UK manufacturer is a partnership, they will need to have confidence in you as a viable client. So this stage is really important. You'd be surprised how many people we see leaving this stage out!

Your research should involve understanding who your customer is, what they want to buy, and which other brands there are out there selling the type of product you want to make.

You will also need to have planned out a product range, have a good idea on what sizes and quantities you want to make, and have thought about target cost prices. You can use our calculator to help you work through some prices.

2. Design

Your research will inform your design process. This is also the time to do your fabric and trim sourcing. The fabric you choose will have a significant affect on the design. You need to know what it will be and that you will have the quantity you need for production at the right time and price.

Your final designs will need to be turned into a tech pack. This document will tell your manufacturer exactly what it is you want, so needs to be as detailed as possible. You should include technical flat drawings, construction details, critical measurements, colourways, and consider adding photos and samples to better communicate your design.

After you have reached the end of this stage you are ready to start looking for a manufacturer.

3. Sample Development

This is the time for you to develop your design and iron out any issues. Allow lots of time for this stage, it's important to get it right.

Pattern-cutting and sample-making always takes much longer than you think it will. You will more than likely need to produce several samples before you get to the perfect one.

It's a good idea to work with your chosen factory on the sample development, although there are also companies that specialise in just pattern-cutting and sample-making too. But by having the factory make the sample they will be able to give you advice on creating a quality garment that is cost and time efficient.

This is where working with a local UK manufacturer is so beneficial to your business. Being able to meet with them in person aids communication and therefore product development.

Once your sample has been approved and agreed by both you and your manufacturer, and is made in the correct material, you have what is known as a pre-production sample. This will provide the benchmark for all the garments produced. It is important for quality control and in resolving any possible future disputes.

When the pre-production sample has been approved the pattern can be graded and materials and trims can be ordered.

4. Manufacture

Once the bulk fabric, trims and labels are at the factory your production can begin.

If you're using a UK factory you will find it much easier to stay up to date on progress. It's also a good idea to visit the factory whilst the production is going through in order to ensure production is happening as you want it to.

Your manufacturer will cut your fabric, make-up the product, add any finishes and press. This is often known as the CMT process (cut, make, trim).

Many UK factories will only carry out CMT. The other type of manufacturer is called Fully-Factored or Full Service. This type of factory will take an order and buy the fabric and trims, supplying one finished price for the whole garment at the end.

Whilst a Fully Factored service might sound like a great option for a start-up, because the whole process is managed by the manufacturer, there are several reasons why this is not always a viable option for a new business.

Because a Full Service factory is taking the risk with purchasing the materials they will usually require much larger order quantities of each style, and the cost price will also be higher to account for the extra admin work that the manufacturer has to do.

5. Quality control

Quality control is included within the trim aspect of a CMT service and should never be left out! When you visit a manufacturer it is always a good idea to ask them what quality control procedures they have in place.

As the name suggests, loose threads are trimmed but it involves much more than that. Products should be inspected against the pre-production sample that you have previously agreed on, and any errors rectified.

Having a sound quality control procedure at this stage is crucial to your bottom line, as you want to keep returns to a minimum.

6. Packing

The final process of the trim aspect is to label and pack the product. Some manufacturers will manage this stage for you, or you may prefer to handle this step yourself.

Depending on whether you are supplying your product wholesale or selling direct to the consumer you may have different criteria for packing.

You also need to assess whether the packaging that you have chosen fits in with your branding, and how will it appear to the person receiving the product. Plus will it protect the product properly in transit.

7. Distribution

If you have chosen to work with a UK manufacture then the lead time for your finished products to be distributed to you, or your retailers, will be significantly less than from an overseas manufacturer, as goods manufactured offshore will likely be at sea for weeks. The sooner you receive your products, the sooner you can sell them.

Download a PDF of the 7 Stages of Fashion Production

Download a handy PDF

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7 Stages of fashion production for your British-made brand - Make it British

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We get a lot of people contacting Make it British who are looking for a UK manufacturer. Problem is, often they are just starting to think about launching a clothing or accessory brand and are a little too early along the journey to be speaking to manufacturers.

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The Services We Provide

We provide what we call an all round package: We design your product to your specifications. We manufacture all our produce in our factory in Great Britian. We provide Printing and Embroidery via our close relationship with local providers. We package and deliver your products efficiently and with minimum fuss.

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We provide what we call an all round package: We design your product to your specifications. We manufacture all our produce in our factory in Great Britian. We provide Printing and Embroidery via our close relationship with local providers. We package and deliver your products efficiently and with minimum fuss.

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Baby and toddler clothing made for adventures.

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Quality and comfortable Baby and toddler clothing made for adventures. Claybear official clothing is a small business offering mostly handmade clothing for babies and children aged 0-4 years

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Brand guru, Simon Middleton, shares his advice on how to gain investment for your start-up brand and the importance of professionalism.

Simon Middleton is an entrepreneur and a brand expert.

In this interview, which was done originally as a Facebook Live, Simon shares his wisdom by telling us about his new venture, Blackshore Coastal Clothing, a menswear brand for those who love the shores and harbours of the British Isles.

The garments combine sturdy, specialist fabrics and slow-make manufacture here in the UK to create an enduring product. He explains the thinking behind the brand, it's ethos, and how he is securing investment through a Crowdcube campaign to realise his plans.

Some great tips and advice for any new business looking to set up a brand that is made in the UK.

You can find out more about Blackshore here.

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How to gain investment for your start-up brand with Simon Middleton

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Simon Middleton is an entrepreneur and a brand expert. In this interview, which was done originally as a Facebook Live, Simon shares his wisdom by telling us about his new venture, Blackshore Coastal Clothing, a menswear brand for those who love the shores and harbours of the British Isles.

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Your guide to a successful business plan

A good business plan defines what you want to achieve and how you intend to achieve it. Our guide could help you write yours.

Define your business

It's important that you define what type of small business you are so that everyone you work with understands what you're trying to achieve. A comprehensive business plan is the best way to go about defining your business.

Your plan should include:

What your business will do

The products or services it will provide

How customers will access your products or services (eg in a shop, online or by phone)

Your approach to pricing

Your long and short-term objectives - including a series of benchmarks if possible that you can check your progress against

Know your customers

Make sure you know as much as possible about who will be buying from you. For example, if you're marketing to consumers, here are some questions you might want to ask. Knowing the answers will help you promote your business much more effectively:

How old are they?

What do they do for a living?

What are their lifestyles like?

Do they already buy the product or service?

Why will they buy from you and no one else?

How will you tell them about your business?

Naming your business

The name you choose for your business should reflect the image you want to project to your market. Pick one that's easy to pronounce and remember, but do some research first. Make sure your chosen name is not already in use, it's available as a web address and will work on your business stationery. You may also consider looking into the name's meaning in different countries and languages - especially if you see yourself expanding internationally in the future.

If you have the facilities, you could test various names to see how people from your proposed customer base react. There are companies that provide this service, or you could do it informally by asking friends and family.

Taking on staff

If you take on employees - even part-time - you'll need to familiarise yourself with employment law and know how to get the best out of your staff. There are plenty of guides that will help you to understand the law and make decisions to suit your business, such as the number of employees you need, what you should offer them and if they will be contractors or permanent.

Here are some key things to consider:

What are my responsibilities and what do I need to provide them with?

How will I make sure they are properly managed and trained?

What should I pay them and does it match with the pay offered for similar roles in the area?

Does it comply with the National Minimum Wage and National Living Wage?

How will they benefit my business and help me to achieve my goals?

Writing it all down

When you write your business plan, remember to be clear, realistic and concise. It's important to consider that someone reading it in the future might not be familiar with jargon or more technical terms, so writing it in plain English is advisable.

You should use research and, if possible, evidence, to support your conclusions and include an action plan. Nothing needs to be set in stone, however; business plans are dynamic documents - meaning that you should adjust your plan as your business develops.

See our in-depth guide to writing a business plan

You may also be interested in

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Your guide to a successful business plan A good business plan defines what you want to achieve and how you intend to achieve it. Our guide could help you write yours. It's important that you define what type of small business you are so that everyone you work with understands what you're trying to achieve.

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Wholesale, Private Label and Bespoke Manufacturing

Article 10. Products, such as T-Shirts, Sweatshirts, and Polo Shirts are available blank for start-up fashion brands, music merchandisers, and premium menswear boutiques.

All T-Shirts, Sweatshirts, Polo Shirts, and other garments can be embroidered, screen-printed, and labelled according to our customer's brand requirements.

We have the following to services available:

Please Email sales@article-10.com for a brochure and price list.

Fabric Lab

Article 10. Only source the finest yarns from around the world, and knits them into premium high quality fabrics for t-shirts, sweatshirts, polo shirts, and other jersey wear garments.

We specialise in high grade cottons, such as 100% Ringspun Combed Cotton, Organic Cottons, STAR Supima Cotton, Sea Island Cotton, for tshirts, sweatshirts, and poloshirts.
Some of our most popular fabrics are:

100% Ringspun Combed Cotton - 150gsm

100% Organic Combed Cotton - USA COTTON Gots Certified - 180gsm

100% STAR Supima - English Fine Cotton - USA Cotton - 160gsm

100% Organic Combed Cotton Loopback & Brushed - 330gsm

100% Organic Combed Cotton Brushed - 460gsm

Minimum Order Quantity - Stock Products

Based on our stock service, our MOQ is 50 units per colour. Please note the minimum you can order per size is 10 units.

T-Shirts, Sweatshirt, and other stock products are dispatched from our factory on a next day service. If there is insufficient stock in a size or colour, the customer will be notified of a delivery date.

Bespoke Manufacture

Article 10 factory can manufacture t-shirts, sweatshirts, hoodies, and other jerseywear garments to customer's sizing specifications, choice of fabric, and personalised neck labels, hem labels, swing tags, packaging etc.

All we need from you would be your tec pack which should include your garment specifications, fabrics swatches, and finished technical drawings.

Alternatively, we can help you develop your product, and create your tech pack as well as patterns.

Lead Times

Lead time can vary depending on a variety of factors.

We will also quote a lead time upon receiving a order.

Typical lead times are as follows (after sample approval):

Stock Fabrics* - 2-3 weeks

*100% Ringspun Combed Cotton 150gsm, 100% Organic Combed Cotton 180gsm for t-shirts, vests, etc, & 100% organic brushed and loopback fleece for sweatshirts and hoodies.
For more information please contact sales@article-10.com

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Article 10. - Wholesale and Bespoke Manufacturing - England Est. 1972

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Wholesale, Private Label and Bespoke Manufacturing Article 10. Products, such as T-Shirts, Sweatshirts, and Polo Shirts are available blank for start-up fashion brands, music merchandisers, and premium menswear boutiques. All T-Shirts, Sweatshirts, Polo Shirts, and other garments can be embroidered, screen-printed, and labelled according to our customer's brand requirements.

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Web survey powered by SurveyMonkey.com. Create your own online survey now with SurveyMonkey's expert certified FREE templates.

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Estimated 60,000 premature births each year

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Estimated 60,000 premature births each year

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- Create a specific sustainable clothing line.
- Be transparent in relation to product materials and details of factories.

Page 13
- expenditure forecast for Infantswear in 2024 is £1,519 M

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We are proud to offer custom clothing at the lowest minimum order quantity in the industry; from as low as 5 pcs per design (design dependent), allowing us to support start-ups, small businesses and established brands in the UK and internationally.

Regardless of order quantity, Artisan Seams Atelier is committed to providing exceptional products which meet the high standards of our clients and their brands. Please contact us to find out more and to discuss your requirements.

Our minimum order quantities are the lowest in the industry - from 5 pcs per design. We also allow you to split sizing within our minimum order quantity, meaning you can start your brand with a larger range as opposed to a limited collection.

Utilizing our global infrastructure we're able to give extremely competitive pricing for low quantity custom clothing, offering fantastic mark ups when retailing or distributing.

Specializing in manufacturing clothing for startups and small to medium sized brands, we have a lot of experience in growing brands from just an idea, to a profitable reality.

All clothing produced in our factory is handmade and goes through a strict quality control process throughout manufacturing, ensuring you always receive products you can trust will meet the high standards of both yourself and your customers.

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We are proud to offer custom clothing at the lowest minimum order quantity in the industry; from as low as 5 pcs per design (design dependent), allowing us to support start-ups, small businesses and established brands in the UK and internationally.

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Whether you're thinking of applying for a Start Up Loan in the future, or have already received one, sign-up to receive our monthly e-newsletter, filled with expert advice, latest success stories and special offers for your business.

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Start Up Loans - small businesses can borrow up to £25,000

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Whether you're thinking of applying for a Start Up Loan in the future, or have already received one, sign-up to receive our monthly e-newsletter, filled with expert advice, latest success stories and special offers for your business.

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he start of lockdown feels a very long time ago. But cast your mind back and you may recall a spate of articles predicting an imminent baby boom. Under lockdown Britain, people were going to be incapable of keeping their hands off each other. Nadine Dorries, minister responsible for maternity services, tweeted "how busy we are going to be, nine months from now".

I was always sceptical of these baby boom forecasts. After all, a good chunk of childbearing age Britain was basically banned from having sex, while another was quarantined with existing children, surely enough to put them off producing more. History also shows that we have fewer babies in recessions as financial pressures build.

New research from Italian academics supports this scepticism. The authors surveyed under-35s in France, Germany, Italy, Spain and the UK on their fertility plans and far from seeing a baby boom, Europe is set for baby bust as young adults are abandoning or delaying plans for kids in all five countries. There are differences: in places with already low fertility rates (Spain and Italy) more young people are giving up plans to have children entirely, while in previously more fertile countries (Germany, France, the UK) a higher proportion of people are still planning to have a child this year or postponing fertility plans. But the overall message is clear: lockdown is many things, but a Mills & Boon romance it is not.

* Torsten Bell is chief executive of the Resolution Foundation. Read more at resolutionfoundation.org

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No baby boom in the time of corona | Torsten Bell

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The start of lockdown feels a very long time ago. But cast your mind back and you may recall a spate of articles predicting an imminent baby boom. Under lockdown Britain, people were going to be incapable of keeping their hands off each other.

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Moreover, figures show benefit claims jumping by more than 900,000 in the more common child-rearing 25-49 age bracket since March - a 131pc rise - compared with the 287,000 or 122pc rise among 18-24 year-olds.

The biggest share of births - some 392,000 in England and Wales in 2019 - came among 25-34 year-olds, compared with 110,000 among 18-24 year-olds.

Yael Selfin, chief economist at KPMG, said: "If you have financial insecurity or concern about employment security, it is likely that you would postpone starting a family at least and we already know that it is people who are younger who are likely to be affected more. It is just a question of whether it is the birth age."

Longer-term, a birth blip could add to the Covid-19 headaches of an economy already facing the scarred earnings of a "limbo generation" of school leavers, on top of the fiscal challenges of an older population, as set out by the Office for Budget Responsibility.

Brexit also poses another difficulty in further restrictions on immigrants, who tend to have higher birth rates.

Kallum Pickering, senior UK economist at Berenberg, said: "There is a serious problem within the UK's public finances where the outlays for late-stage healthcare and income support through pensions far outweighs the projected outlook for taxes."

He warns: "There will be the permanent effect on behaviour for school leavers, and depending on how long the recession lasts, you have the birth rate issue which will aggravate the long-run challenges linked to the ageing population, especially on top of what will likely be a lower inflow of migrants."

Unless more follow Riley's forecast and head to the bedroom, we could be living with the consequences of the Covid baby bust for years to come.

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Forget a lockdown baby boom: 75,000 fewer births are expected

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Moreover, figures show benefit claims jumping by more than 900,000 in the more common child-rearing 25-49 age bracket since March - a 131pc rise - compared with the 287,000 or 122pc rise among 18-24 year-olds. The biggest share of births - some 392,000 in England and Wales in 2019 - came among 25-34 year-olds, compared with 110,000 among 18-24 year-olds.

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The Soil Association told the Environmental Audit Committee that increasing organic cotton production could minimise the environmental impact of the fashion industry, as it would reduce the use of chemical fertilisers, pesticides and water.

An estimated 79 billion cubic metres of fresh water is consumed each year in everything from growing and producing fibres to dyeing, finishing and washing clothes.

Intensive cotton farming in Central Asia is partly responsible for the drying up of the Aral Sea- once one of the four biggest lakes in the world, but now known as the Aralkum Desert.

As the report says: “We are unwittingly wearing the fresh water supply of central Asia and destroying fragile ecosystems.”

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7 ways to break the fast fashion habit - and save the planet

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The environmental cost of cheap, fast-turnaround fashion is in the spotlight. Here are seven things everyone can do to make their wardrobe more sustainable.

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Organic Cotton uses 91% less water than normal cotton

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Organic cotton | Fashion and textiles | Soil Association

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Learn about the benefits of organic cotton for people and the planet, find out why organic saves water and join our campaign for more sustainable, ethical cotton clothing options on the high street.

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Online searches for organic cotton were up 16% in 2018-19.

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Intertek's tailored solutions enable retailers, brands and manufacturers of textile products, apparel and home textiles to ensure the safety, quality and performance of their products with precision, resulting in increased speed to market.

Intertek performs textile testing on items ranging from fabric samples to finished products, including activewear, apparel for children and adults (pajamas, sweaters, jeans, outerwear), fashion accessories (scarves, belts), soft home furnishings (bedding, curtains, upholstery) and medical textiles. We help our customers go beyond regulatory requirements to consistently meet consumer demand for high quality, minimize reputational risk, reduce environmental impacts and protect the interests of retailers, brands, textile manufacturers and consumer safety.

We offer textile and apparel inspection services per Acceptance Quality Limit (AQL), pre-, during and post-production to assure product quality by identifying defects and deviations, checking workmanship, verifying safety properties and loading paperwork. In addition, Intertek's textile certification services help retailers demonstrate due diligence through supplier certification.

Intertek also supports textile and apparel customers through our textile auditing services to assess manufacturing facilities. Textile and apparel auditing is an integral step to verify manufacturers' portfolio and capabilities, compliance to standards and regulations.

Intertek's textile and apparel industry services helps retailers, brands and manufacturers uphold quality and safety while ensuring consumer confidence and brand loyalty.

In addition to testing for Textiles & Apparel, Intertek helps clients build, maintain, and protect their brands through supply chain assurance and advisory services that go above and beyond regulatory compliance, as part of our commitment to providing Total Quality Assurance.

Send us a request

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Intertek performs textile testing on items ranging from fabric samples to finished products, including activewear, apparel for children and adults (pajamas, sweaters, jeans, outerwear), fashion accessories (scarves, belts), soft home furnishings (bedding, curtains, upholstery) and medical textiles.

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Little Mouse Baby Clothing and Gifts Ltd

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This bodysuit from gorgeous baby brand Albetta, features a beautiful hand-crocheted lion with a fun tufty mane. The bodysuit is white with grey breton stripe with blue stitch on the neck and arms.

As you'd expect from Albetta, the cotton is super-soft and the garment extremely high quality, with all of the decorative touches you'd expect from Albetta. This bodysuit is really special and would make such a great gift!

- Features a beautiful hand-crocheted crocheted lion on the front
- Made from 100% finest quality cotton
- Machine washable at 40°C

Albetta's bodysuits come in a sweet ribbon tied bag to make a gift even more special.

This crochet lion bodysuit is from a range of products we have from Albetta including unicorns, dinosaur, rainbows and zebras.

This is for a baby 0-3months, so lots of growing room.

Albetta
Albetta is a boutique designer and manufacturer of children's clothing and toys, focusing on ethical production at a fair price.

As well as their ethical values, we love Albetta's clothing and toys because their designs are beautiful and often provide a unique spin on classic themes. The quality is also very high, with lovely materials and finishing touches you'd expect from a top brand.

CORONAVIRUS UPDATE
We are still open for business but delivery may not be as quick as usual.
Please click here for details .

UK Delivery

FREE tracked 2nd Class DeliverySpend £20 or more and you can choose FREE Tracked 2nd Class Delivery in the UK.

1-2 days (please see Coronavirus update) 1st Class Tracked, Royal Mail

2-3 days (please see Coronavirus update) 2nd Class Tracked, Royal Mail

£2.99 (FREE if you spend £20 or more)

Special Delivery
Next Day (no signature's currently taken, please see Coronavirus update)
UK includes the Highlands and Islands, Scilly Isles and the Isle of Man.

International Delivery

IMPORTANT - There may be some significant delays in delivery due to the Coronavirus situation. Sorry but we mush charge a premium for international shipments during this time
Returns

28 day no quibble returns policy. Fair and easy!

* Order fulfilment: Orders are processed Monday to Friday and orders received before 2pm are typically shipped the same day (on very rare occasions it could be the following day).
Please visit our and pages for more detailed information.
Made from 100% cotton, machine washable at 40 degrees.

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Breton Stripe & Crochet Lion Bodysuit, Albetta (0-3 Months)

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This bodysuit from gorgeous baby brand Albetta, features a beautiful hand-crocheted lion with a fun tufty mane. The bodysuit is white with grey breton stripe with blue stitch on the neck and arms. As you'd expect from Albetta, the cotton is super-soft and the garment extremely high quality, with all of the decorative touches you'd expect from Albetta.

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Hi, this section is for retailers outside USA and Japan who want to order from Albetta. USA and Japan retailers should contact our distributors, for details please refer to the Contact page.

If you have already registered please click HERE to place orders and access brochures.

If you want to register please provide details of your company, confirm you are happy with our Terms and Conditions and then submit your application. We will then send you a password which will allow you to Login to the Dashboard where you can access our brochures and order our collections on-line. Please click HERE to register.

Hope this is all clear if not please contact us on sales@albetta.com

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Hi, this section is for retailers outside USA and Japan who want to order from Albetta. USA and Japan retailers should contact our distributors, for details please refer to the Contact page. If you have already registered please click HERE to place orders and access brochures.

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Companies that want to consistently operate in a sustainable way depend on a network of suitable suppliers and reliable sources of materials. The OEKO-TEX® Buying Guide supports you in the selection of reliable cooperation partners and in the sourcing of suitable raw materials. The online directory also offers end consumers the chance to find OEKO-TEX® labelled products.

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Companies that want to consistently operate in a sustainable way depend on a network of suitable suppliers and reliable sources of materials. The OEKO-TEX® Buying Guide supports you in the selection of reliable cooperation partners and in the sourcing of suitable raw materials. The online directory also offers end consumers the chance to find OEKO-TEX® labelled products.

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Rudholm group

Who we are

Since 1951, Rudholm Group (R&H) have grown from a family business, to a global leader, producing garment accessories, offering state-of-the-art solutions for variable data and providing logistical services for the textile industry. We care about the work place and the environment and make sure all of our offices, factories and supply chain requirements meet and exceed legal requirements and regulations relating to sustainability and social responsibility.

Using our ever-evolving digital platform, R&H make it easy to co-ordinate and place orders quickly by offering different levels of automatic solutions. Our global production and distribution network help to reduce our carbon footprint and that of our customers.

R&H is not just a manufacturer of garment accessories, we work with our clients across the production process, from design to distribution. Whether creating fresh new ideas with our seasonal collections, or working with a client's own concept, we produce hang tags, care labels, woven labels, zipper pullers, tapes and cords, eyelets, press fasteners, jean button and rivets, cuff straps, heat transfers, sew on buttons, non-woven bags, belts, metal and plastic and rubber accessories and packaging that is high quality, fit for purpose, functional and adds value to any product. Our goal is to produce products with the least impact on the environment, and that our products will made from recyclable material, able to be recycled and biodegradable.

We are the only partner you need for all your garment accessories, variable data and logistic solutions.

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Rudholm group Who we are Since 1951, Rudholm Group (R&H) have grown from a family business, to a global leader, producing garment accessories, offering state-of-the-art solutions for variable data and providing logistical services for the textile industry.

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Our Kraft mailing bags are ideal for shipping products around the globe. The kraft material is a great alternative to plastic and standard paper as it's treated with fewer chemicals, fully recycleable and biodegradable. The material is also strong and durable and cost effective. It is FSC certified.

Back to Packaging

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Our Kraft mailing bags are ideal for shipping products around the globe. The kraft material is a great alternative to plastic and standard paper as it's treated with fewer chemicals, fully recycleable and biodegradable. The material is also strong and durable and cost effective. It is FSC certified.

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This main brand tag is combined with a pouch where an insert is placed to give emphasis to the product range in focus.These components are strung together with a polyester ribbon which has a ribbed effect and the added bulbous pin enables easy attachment to the garment.The all through white board with embossed logo gives a very effective minimalist effect with subtle but crisp branding for the discerning high end consumer.

Back to Swing Tickets

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Embossed Branded Card Clothing Tags | Weavabel

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This main brand tag is combined with a pouch where an insert is placed to give emphasis to the product range in focus.These components are strung together with a polyester ribbon which has a ribbed effect and the added bulbous pin enables easy attachment to the garment.The all through white board with embossed logo gives a very effective minimalist effect with subtle but crisp branding for the discerning high end consumer.

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Action Points - sustainable, natural materials. Superior Quality that can be resold.

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Look for naturally grown or botanical dyes. Use undyed neutrals.

Tinted Neutrals and Earthy Infusions.

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Welcome to the most comprehensive guide on "How to start a clothing line?" in the internet. For 2023 - we put together The Total Clothing Line Starting Guide - as we prefer to call it.

With the help of a team of fashion experts and consultants who shared their most in-depth knowledge on starting a clothing line, thorough market research on costs of starting a clothing line (go to Section 3 - Costs of starting a clothing line right away If you want to see the results of the numbers, we crunched for you) and some fantastic tips. And then to top it all off, we went out and asked 43 Fashion Experts and brands to share their biggest secrets and helpful suggestions for newcomers, so that you can avoid all the pitfalls (in section 5 - Tips on starting a clothing line ). Learn from experiences of other brands who have been through this all and are not shy to share it with you.

This complete guide on how to start a clothing line covers:

For some, the question of How to start a clothing line is ever daunting. Opening a fashion business is the ultimate dream for any designer. Whatever route you take to achieving this goal, there is one defining factor that stands above everything else in realising it: your passion and persistence . These qualities can lead to a successful career or business idea but there are some key points to consider when getting the initial idea off the ground.

So, read on for your complete step by step guide:

For many new fashion designers, having little or no experience in actually running a business is no longer a setback. That's not to say that it's an easy process bringing your brand to fruition but with a solid plan and handy tools to help get you started, getting your label off to the right start is a lot simpler than you might think.

Starting a fashion line can be quite difficult especially if you are doing it for the first time. As a creative person, you can have great ideas about how to create something that you love that fits your needs and others like you. But this is not enough. There are a lot of practical aspects involved in fashion, much more than just sketching nice clothes. How example you might want to start a children's clothing line.
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Finding manufacturers, deciding what fabrics you should use for your products, buying them at a good price, marketing and advertising your clothing brand , delivery - all these can be overwhelming for a beginner. Despite all these challenges, there are still ways to become successful by doing the things that passionate you.

If you're thinking about embarking on a new venture, take a look at some of our top things to consider when starting your own fashion brand:

Do your research

Plan and commit

Create a business plan

Create a brand identity

Production and sourcing materials

Marketing strategies

1. Basics: The business of starting a clothing line

Creativity and passion are the driving forces of starting out in fashion, but it takes a lot of business savvy to make your ideas work in the long term. There are a few steps to consider before you get to the production phase, so check them out below to build the foundations of your fashion business.

1) Do your research

So you have a brilliant idea that will disrupt the fashion industry, now it is time to start researching. It might sound time consuming but research will provide key data about your target audience and competitors, and give you the information you need to decide your niche.

This is also the time to find out more about the type of clothing you are planning to produce and get to know all your competition. Talk to experienced professionals, find out what people are looking for and identify the gaps in the industry that you can fill. Competition is fierce and you must have a secret weapon to set you apart from hundreds of other small businesses, be it original design, durability and functionality, quality or competitive pricing.

Don't underestimate market research . Costs and price information must also form a part of this too. Considering the price and costs of producing your clothing will ultimately decide what place your product has in the market to make good returns.

When you feel confident you have covered the initial research, you're ready to start the next stage - planning .

2) Plan and commit

Planning creates the foundations for your fashion business. There are several elements that go into this stage, starting with the first question - are you going it alone or create your brand with business partners? If you are not alone, make sure you and your partners are on the same page, you agree on the type of garments you will be producing, and you share the vision of your company's future.

After you've decided who has creative control, take a look at the types of areas to cover when completing your business plan.

3) Create a business plan

This might sound like an obvious one but creating a solid business plan will help you stay on track during the initial stages of development. Even if you have a basic idea in your head, look at everything in detail to highlight any potential issues or shortfalls. Deciding who your fashion business is suited to and building your identity around this, will tailor your clothing company to the target market and speak to the right people looking to buy into your style and brand culture.

The main areas to consider in a business plan are:

Start-up costs and finance

Legal aspects and trademarking

Creating a brand identity

Production and sourcing

Marketing your brand

4) Legal aspects of your new business

Now, let's legalise your business. Registering a new business is hardly an exciting task when you are eager to start manufacturing. However, it is best to set aside your creative impulses and educate yourself on trading technicalities.

Sole entrepreneur or registered company?

Will your company be a sole proprietorship or come under a 'Limited' organisation? If you choose the former, you have the sole responsibility for all your assets and liabilities accrued by the business. In the latter, you have to register the company legally with all of your partners to avoid any legal issues.

If you are going into the clothing business as a brand owner with one or multiple partners, you become stakeholders. Do not leave any loopholes and document clearly the benefits each company member is entitled to. Who is responsible for which area of the business and how much work they commit to putting in. Make sure you put this on paper when you incorporate the company. You never know how successful your brand might be and you don't want to be left out or pushed out of your venture as soon as it picks momentum.

Have you chosen a name yet? Your company must have a unique legal name. To make sure it is not already taken you can resource to googling the word, phrase or a combination of phrases you want to use as your business name. If you are unsure, consult with a layer. In fact, find a good lawyer who is able to advise you on the most crucial aspects of setting up a clothing brand, like the tax structure. What are the benefits of setting one type of company over another? As a designer, you might not care, but as a business owner, you must do everything in your power to ensure you have the highest revenue possible.

5) Consider brand trademarks

Another issue that you might encounter down the line is people stealing your designs and ideas. To become successful in the clothing industry, good fit and unique design are key. The original ideas created by you and your team can be easily looted when your photos hit social media, ads and fashion trade shows. To avoid imitation, think of a way you can protect your unique designs. If you can trademark a logo or a concept - it may be a worthwhile investment.

6) Create a brand identity

During the planning phase and before you start marketing your brand, you need to establish your identity. This process involves looking at the research and data you collated in the initial phase to create personas of the type of people that will want to buy your clothing. You may have the basic idea of how you want your brand to look and they type of people it may appeal to, but tweaking this will ensure you grab that slice of the market.

A fashion brand isn't just about the clothing, it's about the people who wear them. Building your brand to fit this concept will help to immerse your message into their lifestyles as well as their wardrobes.

7) Production and sourcing materials

Choosing a suitable clothing manufacturer can feel like a daunting task for anyone starting out in the industry. By using Sewport, our innovative platform takes away the hassle of searching the Internet for fashion factories and fabric suppliers. With a simple user-friendly interface, you can filter requirements with the click of a button. A personalised dashboard enables you to send quote requests, ask questions and place orders to make the whole process straightforward from start to finish.

This stage in your business plan enables you to the identify costs of production and factor in other elements such as lead times, quantities and margins for error.

8) Marketing your clothing brand

Part of the planning process should consider how you will promote your clothing brand to the right people. This intrinsic stage can make or break the future of your new clothing line before it has made it to production. Creating a buzz before, during and after launch is key to enticing customers with a new and exciting product. Plus, listening to consumers throughout this stage also helps develop the business in the long term.

There are several marketing techniques that are a must for new start-ups. Check out some of the areas you should invest in when spreading the word about your new brand.

Create a website

In the 21st century creating your own e-commerce website is a must . Your website will serve multiple purposes for your business. First of all, it is a face and business card of your brand. Secondly, having a website can instantly showcase your garments to the world, or even sell your clothes online straight away. There are some amazing tools out there to use to develop a good looking website wireframe but you can lso use UX Company to do that for you.

If you are on a tight budget an e-commerce solution like Shopify is a great starting point. You do not have to be a web designer or hire a team - they already have pre-prepared designs ready to use with a simple shopping cart feature, so you can start selling straight away. If you are starting off big or want something unique, hire a professional to create something individual to your brand.

Design wise, don't get carried away. It is important to keep in mind your target audience. You want your audience to have a smooth user experience and easily navigate around your website without any extra effort.

Use social media to boost your brand

Social media is a must-use marketing tool for both new and established brands. There were 2.46 billion active social media users across the globe in 2017 and unsurprisingly this number is set to rise to around a third of the entire world's population by 2021! So getting in front of the growing audience is vital.

Social influence

Top companies use popular influencers and celebrities for their brand endorsements which help to boost their sales. Famous athletes, singers and actors wearing the product on and off the red carpet definitely caught your attention at least once. This is smart marketing. Their ads keep playing on TV, the product gets mentioned in Youtube videos and appears on other social media platforms which attract their existing fans and followers to convert into new customers.

The key is to identify influencers in your niche and pitch them your brand and styles. Influencer marketing does have it pros and cons, and it doesn't guarantee new sales. However, with the right targeting you can use this effective tool to boost your presence.

By using top analysis tools, you will have a variety of insights to make the most of your influencer budget.

Social recommendations

Before people buy your product which is not well known yet, they will want to know more about it, and ideally, get a recommendation from someone they know or admire. Try to see if you, your friends or social influencers can do a short video review or post an online review of your brand or specific products. This way you can steer those people who are still hesitating about purchasing your new exclusive product in the right direction.

A recommendation is one of the most powerful marketing tools for business, and getting authentic and genuine feedback can build a loyal customer base.

Key points when marketing your brand

Define the age group of people you want to attract and create the marketing strategy accordingly. The techniques that you use will heavily depend on the type of audience you target, it must be relevant and effective.

Keep it simple! Use the language people understand. When launching a clothing brand do not neglect marketing, as promotions and advertisements will play a key role in the growth of your clothing line. More advertisements give more exposure and often lead to higher sales when implemented effectively.

Congratulations on tackling the planning stage. You are now ready to set up a new clothing brand! Take a look at how to take the next steps and start producing your first collection:

The ideation stage

Create a Tech Pack

Fabrics and materials

Screen printing, embroidery and labels

Pattern making

Samples

Preparing for production and ordering materials

Agree timelines with the factory

Packaging and quality control

2. Product: How to create your clothing line

Knowing the exact steps you need to take from your initial idea to the final product will make your communication with the clothing manufacturers much smoother. It will also save you a lot of time, stress and money along the way.
Our simple guide will take you through the whole process to help you get started on your first product.
1) The ideation stage

First, create a sketch, a drawing with your design. If you already own a piece of clothing that you want to modify then take some pictures and make sketches on top to instruct the factory about the changes you want to be made.

2) Create a Tech Pack and digitise your designs

A tech pack is a blueprint of your designs and includes everything about how you want your products to be made. This process may seem complicated, but in fact, it's just detailed specifications of each garment style. This information is important in the production process and helps to translate your ideas to the clothing manufacturer.

If you're unsure how to create a tech pack, you can search for a consultant or a designer on Sewport to help you finalise your idea and turn them into a computer-aided design (CAD) drawing. There is also the opportunity to create your own tech pack from the Sewport dashboard. This tool is simple to use and can be sent straight to clothing factories when requesting quotes and information.

Benefits of creating a Tech Pack for your garments are:

Accurate quotes

Fewer sample trials, since your idea is well documented and described

Less room for error or misunderstanding - you can always refer back to the technical documentation in the Tech Pack

3) Get your file formats right

Make sure you supply a design in the right size, dimensions and file type. The printing company doing printing or embroidery will not be able to work with standard files. Instead, you can supply files such as .ai and .psd in vector format. If you only have a .jpeg, do not worry, it is easy to find a freelancer who can cheaply convert raster to vector.

For more details on how to prepare a full Tech Pack, refer to our article - Eliminate Clothing Manufacturing Errors: How to Make a Tech Pack.

4) Fabric and materials

Consider what fabric, lining, zips and trims you want to use. Be specific about the fabric composition, weight and colour. Do not forget to add this information to your design specifications and tech pack.

Not all colour options are available when you are buying only a couple of metres for sampling. It will take longer to produce a custom colour of the fabric or trims than purchasing off the shelf stock options which are usually available with short lead times.

5) Printing, embroidery and labels

If you are going to have a design on your garment, you need to decide where it should be placed. You will also need to consider or discuss with your potential manufacturer various garment printing methods and types to choose what is best for your design and garment type.

Measure the placement and record it in the tech pack. This placement forms an important part of the production process, as some logos and prints may not work well on different fabrics. Clothing labels and their placement are also an important consideration and should include details of print or tag design based on your requirements.

It's essential to give the clothing producer specific measurements for any artwork (height x width or diagonal) and its placement (for example, 30 cm down from the highest shoulder point and 20 cm left from the side seam, etc.). The best way is to make a visualisation of the placement in your tech pack.

6) Pattern making

Next, you need patterns cut of your designs. What are patterns and what is pattern making? Patterns are construction blocks and blueprints for your garment. Unless you have experience of pattern cutting, searching for a specialist on Sewport will ensure you get the best results.

Imagine a plain basic T-shirt with all the seams. It has 4 panels - 4 parts: 2 sleeves, the front and the back. Now imagine you unpick all the seams from this T-shirt and put the pieces of fabric on the table. You have 4 pieces of a specific shape. The shapes are cut from fabric using the template shapes created by a pattern cutter. These are required for production to be consecutive so that each item has the same measurements and fit.

No great effort is required on your end, just find a pattern cutting professional who can help. An important note is to ask the pattern cutter about the ownership of the patterns before you engage. It is also good to know if your pattern cutter can supply you with patterns in a digital format. This will save you some time when working with a clothing manufacturer, as you will be able to supply the patterns electronically.

Most clothing factories can work with any pattern format, but more modern production companies prefer digital ones. Lektra, Assyst, Gerber are the top choices of pattern making software.

7) Samples

Sample making is the most important stage. Exciting as it might be, it often takes a couple of rounds of samples before you feel the garment is perfect. Do not expect the clothing manufacturer or sampling studio to get it right on the first trial. It is not something that happens very often. Keep in mind that you are creating a completely new product with the combination of fabric, design and fit that has never been done before. Some practise and adjustments will make it perfect.

8) Test your product

Test your sample rigorously. Wear it, stretch it, wash it, wear it again. See if the fabric shrinks or stretches out after washing and by how much. Adjust your next sample accordingly. If it is a sports item then test its comfortability and utility use. Do the seams hold? Does the print stay on or it washes away? Real life testing is important as you do not want to get a negative feedback from people after wearing your garment for a week or two.

Look at the details and finishing of the garments too. Pay attention to the finer details. If you notice something that is not quite right, or you see the room for improvement, raise your concerns with your apparel production company. They should find a way to improve your garment as long as you can explain what you need.

9) Grading and sizing

When your factory completed the sample production process and the item is approved for bulk production ask the clothing factory to grade the patterns to other sizes. As the grading is completed it might be a good idea to see the sample in a different size, just to compare and see if it is consistent with your expectations. There are standard grading rules and grading steps a manufacturer will follow. You have to have a size spec for all sizes.

If you want custom sizing, it is generally a good idea to check what the grading steps are and if you feel they are in line with your vision for the fit of the garments across all sizes. This especially relates to the oversized items, tight-fitting items or items with specific design or purpose. In these cases, standard grading rules probably will not apply so check the measurements spec to make sure it reflects the uniqueness of your design. It is worth noting, anything outside of the standard grading specifications may not be as cost effective to produce, as they will require specialised tooling and production specific to your brand. Make sure you check everything and also check out some clothing line mistakes to avoid.

10) Preparing for production and ordering materials

When all sizes are approved and grading is done, give your clothing manufacturer the exact breakdown of the quantities per size and the total quantity and a line sheet. Based on that they will be able to give you the total order of fabric consumption for your desired quantity. Ask them to mention all fabrics (e.g. main, lining) and all trims.

Requirements for trims such as elastics, interlinings, straps, clasps and more are often overlooked. Ask your manufacturer to list the trims they need for production. Find out what factories can supply or source on their own, and what fabric and trims you need to source and supply to them.

Higher quantities will always have better margins and lower production prices. Ask for what the economic order quantity is and weight in on what order quantity will make sense to you and your desired profit margins. However, there are options for fashion brands looking for factories to produce smaller runs. These may be a more expensive option, but for smaller brands, it avoids having high stock levels in the early stages of your business.

11) Minimum order quantities and fabric availability

Have a list of all suppliers for fabrics and trims and start negotiating the order pricing as soon as possible. Research the minimum orders and stock availability. You can easily find yourself in a situation when the minimum order quantity (MOQ) for a specific colour or article is more than you expected or can afford.

Getting a hold of this information early will allow you to adjust the production quantity or look into alternative suppliers. Fabrics and trims from stock can run out, be sure they are in stock by the time you need them. It may be a serious blocker for your production if you don't make a solid enquiry and the fabric you were planning to buy is suddenly out of stock. You can avoid this by planning ahead with the supplier.

12) Custom orders and designs

Custom orders for fabric and trims may take a long time to process, weeks or even months. Make sure you are aware of that and once you know the exact timeline of production and delivery let your clothing manufacturer know. They carefully plan their production capabilities with allocated time-slots and will not sit around all day waiting for your fabric to arrive tomorrow, next week or next month. If you are ready to launch and have a slot booked but the fabric did not arrive on time, there is a high possibility your order will be set aside and you will have to wait for the next production slot.

14) Finding a clothing manufacturer or factory for you

Depending on your production quantity and goals you want to achieve, you may want to consider different factory types. There are FPP (Full production factories) and CMT (cut make trim factories) - there are differences between these two, so be sure you know. Regardless it will be very important for you to know how clothes are made, so you have a clear understanding what the factory will do with your design to produce it. Once you finally narrowed it down be sure you know how to talk to a clothing manufacturer to get the best out of it and not fail with any negotiations, or simply have too low or too high expectations of what it can and could be.
Here are some good tips on selecting a garment factory right for you.
Consider both local, overseas and near-shore manufacturers. Say for instance if you are in the UK here are the things you can consider when working with UK fashion factory. All will have their own benefits and drawbacks. The further from you, the more likely you will have a longer lead time, but usually a better price. The closer to you, the more control you can have over the process by simply dropping by and visiting your manufacturer or simply talking to them face to face. Do not expect the manufacturer to allow you to be at their factory all day long and hands on. For this you will need a sampling studio or a very small batch clothing manufacturer who will work 1-2-1 with you to finalise your samples first.

14) Production lead times

Lead times on fabrics and production is often a fixed time frame due to sourcing and availability. Make a timeline for production with your clothing factory. Agree on when the final product should arrive and ensure the manufacturer has everything to start production well ahead of the launch date, not after. Plan ahead and make a checklist with the factory if you need to.

Remember, any sudden changes in your design will reflect in the lead time. It's also worth noting that last minute changes can set you back weeks, as you will have to repeat the first steps again to approve the design with the new changes.

15) Packaging, quality control (QC) and delivery

Find out what packaging and delivery options you have. Specify your delivery address and try to get a ballpark estimate for delivery as well. Budget in the cost of delivery to your plan. When the items arrive thoroughly check as much as you can against your specifications and approved sample. The sooner you raise an issue with your manufacturer the better.

Above all, do not stress if things go wrong and not as planned. Production of garments is a complicated and lengthy process that involves an array of fashion specialists and departments within one or more companies. Having contingencies and considering margins of error is an important metric in your plans that will help keep you focused on the launch of your new products.

If you'd like more information on the clothing production process, check out our guide to working with clothing manufacturers.
Sound impossible? Well, with the resources, information and platforms available in today's online sphere, starting a clothing line with absolutely no contacts and no experience in business is now a real possibility.
Before you even begin to work on your business and attempt to have your clothing created, there are several things you can do to prepare yourself for the journey ahead and ensure you make the best decisions for your brand at each step of the process.

3. Costs: How much does it cost to start a clothing line?

How much money do you need to start your own clothing line? You won't be able to make a solid business plan for your fashion business if you don't properly understand the costs. We decided to make this guide on the costs of starting a clothing line so you can be better informed.

There are many factors involved in determining the cost of starting a clothing line, but we'll do our best to give you a ballpark estimate of what you will end up paying. In order to do this, we'll try to make reasonable assumptions about what a typical entrepreneur will do.

In general, we assume that you'll try and get the best value for your money. You're not going to be using the cheapest provider and sacrifice quality, but you also won't pick the most expensive option.

We'll also include the costs of selling clothing online. We're going to assume that as a starting brand you won't be able to sell your clothing to retailers.

All of the prices you see here are based on real prices we found on the internet. If you want to take a look at the sites for yourself, you can check out this google doc .

1) Price of creating a tech pack

The first thing you'll need to when creating a clothing line is to create a "tech pack". A tech pack is a set of documents that explain to a manufacturer the details of a piece of clothing so they can manufacture it correctly.

If you work with Sewport, you won't need to worry about this step since it's a part of the overall process of using our platform to work with manufacturers. Still, we're mentioning it here since we recognize that it's a common step for many clothing brands.

Typically, a tech pack will contain drawings, diagrams, sketches, measurements, and other components. It's a professional document that you can't make yourself unless you've had the proper training.

For that reason, it's typical to work with a freelance fashion designer or a freelance fashion agency to create a tech pack. Here are some typical prices we found for getting tech packs created:

The simpler a garment is, the less work goes into making a tech pack. For example, it's less work to make a tech pack for a t-shirt than for a dress with complicated frills and patterns.

Because of that, some agencies and freelancers have a sliding scale of prices that they may quote you for a tech pack. Other agencies just have a single price that they charge for most/all tech packs.

We found prices from several agencies and one freelancer across the globe. Generally, the prices were around the $200-$300 range, so that's the price you should expect to pay for each garment in your clothing line.

2) Cost of making a sample

The next step in setting up a clothing line is to turn your tech pack into an actual sample. It's important that you actually see and feel your product before you start selling it to customers.

You'll most likely order a sample from the same manufacturer you're using to make your final products, but we did find a full-service fashion agency in New York City that does both tech packs and samples.

We included the prices here of various providers across the world so you can see how much different options cost.

Again, if you work with Sewport, you won't have to worry about this step of the manufacturing process. It's included when manufacturers send you bids on your project.

Expect to pay much more for one sample piece than you will for one piece in the final production run. The reason for this is that making just one piece of a brand new garment is expensive for a manufacturer. They might not have the exact materials or colors for your particular garment.

We found that samples from American agencies and manufacturers tend to be more expensive than samples from Asian manufacturers. This is to be expected as manufacturing and labor are generally more expensive in America.

If you're working with a manufacturer in America, expect to pay around $200-$300 for a sample. If you're working with a manufacturer in Asia, expect to pay around $50-$150 for a sample.

Remember that these prices are for only for one piece of clothing. You'll have to buy a sample for each design in your clothing line.

3) Cost of manufacturing, storage and shipping clothing

Now that you've approved samples for your clothing line, it's time to actually manufacture and sell your clothing.

The costs for manufacturing, storing, and shipping clothing can vary drastically based on your situation. We've made these assumptions here as there are potentially dozens of variations that could affect your situation:

You're manufacturing from a Chinese factory. It's a common choice for manufacturing and there are many shipping options available to you.

You will only order 100 units of each product. We're just exploring here how much it costs to start a clothing line. As you get more customers, you'll probably want to order more.

Your manufacturer will charge you market rates. We looked at several providers for each article of clothing and used the average price in our calculation.

You're going to start by manufacturing t-shirts, hoodies, leggings, and/or dresses. These are some of the most common products we see manufactured.

You're going to use a fulfilment warehouse to receive and ship your products. While you can initially do this out of your home, you'll need a professional solution if you become big enough.

You will ship your products to a warehouse in America via air. You can save a little by using ocean freight but your clothes will arrive in 30+ days instead of 5 days.

All of your customers are in America and don't ask for expedited shipping.

What we found is that all of the variations here come down to how expensive each article of clothing is to manufacture.

T-shirts are the cheapest to create at around $3 each. Dresses are the most expensive at around $10 each.

We found quotes for shipping from China to the USA from Freightos . We found that small variations in weight and volume didn't affect our shipping rates. That's why 100 pieces of any of these types of clothing cost $1,150 to ship to America.

We found two fulfillment warehouses that charge $2.50 per item to receive, store and ship each article of clothing. You do have to pay shipping costs which come out to three dollars per item sent.

Add all of these costs together and you see that you have at least $2,000 in costs for every article of clothing in your line.

4) Cost of setting up a website

Now that we have calculated the costs for manufacturing and shipping our clothes, we have to create an online store for customers to find out about our brand and buy our clothes.

There are many options for making a professional eCommerce site. We're only going to show the costs for a Shopify site since it's well-known and many of the other platforms have similar costs.

While you can setup Shopify yourself, it might take you a bit of time to create a professional looking site.

You may want to hire someone to create a basic Shopify site for you. It will cost you at least $500 and possibly more depending on how complex you want your site to be.

Shopify installs can cost even more than that, but it's not likely that you'll need something that complicated when first starting out.

We're only showing three month's worth of cost of Shopify (at $30 each month) since we're being optimistic and assuming that you'll sell out your initial inventory within those first three months.

Add in a $10 annual fee for a custom domain and the total for a website comes out to something between $100 and $5,100. Most likely, you'll be at the lower end of that range when starting out.

5) Revenue and profits for a small clothing line

Now let's put all of these numbers together. Let's say you want to start off as an extremely small clothing line with only four products.

You don't have that much money, so you try and do as much work yourself as possible. You set up the Shopify site and do all the marketing yourself.

Since you're trying to minimize costs, you create simple designs that don't require as much money to design and manufacture. This means that your products don't sell for as high a price.

Here's what your costs and revenue might look like:

After adding up all expenses, you'd want at least $12,000 to fund this small clothing line. Ideally, your total sales will be $13,500 and you'll end up with a profit of $1,225.

If this seems low to you, keep in mind that the fashion industry has a profit margin of around 4.5% . In this scenario, you have a profit margin of around 9%.

A lot of your money went into upfront costs like creating a tech pack and buying samples. If you continue to sell the same products, you won't have to pay those costs again.

6) Costs, revenue, and profit for an Eight-Piece Clothing Line

Now let's say that you want to create a slightly bigger clothing line with eight pieces: two t-shirts, two hoodies, two leggings, and two dresses. We'll assume that you sell 100 articles of each of these eight designs.

You have a bit more money, so you're willing to manufacture higher quality clothes that cost more but you can sell at a higher price. You have enough money to pay someone to help you with your Shopify setup.

We'll also say that you even have $1,000 to spend on your marketing. We won't specify any specific type of marketing here, but at this budget, we imagine it could be either a small amount of facebook ad spending or social media marketing.

Here's what the costs and revenue of this line would look like:

In this scenario, you need around $25,000 of your own money and make a profit of $3,724 on $29,200 in sales.

Again, if this seems low to you keep in mind that this would be a profit margin of 12.7%, much higher than the majority of companies in the fashion industry.

7) Costs, revenue, and profit for a Sixteen-Piece Clothing Line

Now let's say you want to create a larger, more extensive clothing line. You have enough capital to create a line of high-quality products that cost even more to make but have even better margins.

In this scenario, we assume that you'll pay $1,500 for a professional-looking Shopify setup. We'll also assume you spend $4,000 on marketing. Because of your investment, you'll be able to sell 100 pieces of each design.

Here's what your numbers might look like:

In this scenario, you invest $50,900 and make a profit of $12,720 on $66,000 of sales. That's a profit margin of 19.2%.

While that's higher than the industry average, there are fashion retailers who have even higher margins. With sufficient volume, a profit margin of 15% or higher is definitely possible.

In Concluding of clothing line start-up costs

Business owners must always have a clear understanding of the time and money that must be invested to ensure the success of the business. Long-term finance options, as well as initial start-up funds are essential for planning ahead.

Think of the ways you can financially support your clothing brand. Make the most accurate forecasts of how much money you will need and how long it will last you. Set the goals and hire staff accordingly. Whether investment comes from your own funding or external investors, calculating the return element of this should also feature in your business plan. When financing a full-scale launch of a clothing line, make sure you are funded to at least finish a prototype or sample to show your designs to the world.

Without thorough planning, you will not turn your ideas into a profitable business. So always have a clear plan of actions, base spending of your capital on well-researched pragmatic calculations, not on an emotional whim. Make sure you control the expenses, not the other way around.

We hope that you now have a better understanding of the costs of starting a clothing line. It is a substantial investment, but you're able to make your money back and more within a few months if you have the customers.

Your next steps should be to figure out what types of clothes and designs you want to include in your clothing line. It's important that you plan for pieces that are within your budget.

There have been a lot of steps presented here since clothing manufacturing can be a complicated process. Making a mistake anywhere along the way can be the difference between a profit or a loss.

If you want to make the process easier on yourself and also be connected to verified manufacturers, try the Sewport platform out or contact us. After seeing countless brands go through our platform, we're confident that we have the know how to make your dream clothing line a reality.

4. Execution: Skills and Vision

Research is one of the most important and necessary skills to refine when starting your own business . This is especially true when starting with no experience behind you. Ensure you are crystal-clear on your ideas for your brand. Be able to explain your brand and your products with confidence and assertion, which will make it much easier to secure partners to work with in the future.

Use your time wisely to ensure you have researched in full your product area, the industry as a whole surrounding your product area and the competitors within the market. Many start-ups make the mistake of spending days, weeks or months working on their idea to be told there is another brand doing exactly the same thing, possibly even better than your concept. Ensure you know every competitor in your field, what they do, their product mix, their price points, their suppliers, their customers and their marketing to ensure you start your process one step ahead of the competition.

1) Skill, Education and Experience

Experience counts for a lot when it comes to business. However, there is a plethora of information, both free and paid-for, available out there for you to upskill your abilities and learn about the business world, to compensate for your lack of experience. Dedication is key when setting up any business. However, if you're starting from scratch without any experience and just an idea, you will have to work even harder to find success.

Taking an online business course is a fantastic way to give you an overview of what owning and running a business entails if you are starting your journey with no experience in this area. Learning skills in marketing, finance, branding and logistics, a business course will give you practical knowledge that you can use when launching your clothing line and well into the future.
Starting a clothing line does not require you to be a professional fashion designer, although you might want to consider getting a degree in fashion design and consider its costs. However, there are fashion courses available, both in-person and online, that will help you to learn the basics of the fashion industry from design and inception of ideas to literal e-commerce and sales andtextile design. Studying a fashion course at a recommended and respected academic institution could also potentially set you up with contacts you would have no way of meeting otherwise.
Specific Skill Courses and resources

Depending on your individual experience or time you might want to get a fashion apprenticeship and upskill before you move to starting your own apparel brand, there are many online courses to upskill what you know and get valuable information in areas in which you are less skilled. From digital marketing courses to pattern cutting or web development, gaining knowledge in as many areas of your business as you can, will only help you to develop your brand with a better eye and allow you outsource less, saving valuable funds and making better, more knowledgeable decisions along the way.

It may sound like an impossible task but starting your own clothing line without any contacts or experience is possible by using the available resources and working harder than you ever could imagine. Businesses take a long time to get off their feet and reach success, so be prepared to persevere through difficult times and ensure that you can financially afford to be patient when it comes to making profits.

Most importantly, reach out to people , network and use online resources and platforms available to you, such asSewport , to ensure you are working with the best possible people for your business.

2) Partnering up

When you are starting a new business, you will need to partner up at some stage, whether it is help with design or specific assistance with social media promotion once you've launched or anything in-between. If you're starting your business with no contacts, this might seem like the most daunting aspect of the journey.

Sewport is an online platform, expertly created to help those in this position. Connecting designers and entrepreneurs with the professional partners and suppliers they require to launch their clothing lines, Sewport can introduce you to clothing line manufacturers and garment production factories that would otherwise be out of your reach .

An easy to use, consumer-friendly digital platform, Sewport gives you a login to a set of tools and an account, which allows you to then input your job specifications. From creating patterns and samples from your initial ideas to souring your fabrics and trims and making your garments, you'll find custom sewing services that can help with your exact requirements.

Clothing manufacturers will be able to contact you about your job and start a discussion about bringing your clothing line to life, allowing you easy access to some of the best fashion manufacturers and small batch factories in the UK and Europe through one streamlined platform.

Boris Hodakel , owner and founder ofSewport , suggested that the biggest mistake entrepreneurs and designers make when launching their first clothing line is "going into business with the wrong people" . Through using Sewport, you can connect with professional clothing factories, verified by the platform and benefit from secure payments through the Sewport system, which offers you a guaranteed level of service unavailable should you attempt to contact manufacturers as a solo business.

Using a platform like Sewport allows access to a range of dedicated and highly-skilled production companies, specialising in both small batch garment production and bulk orders. Without experience in the fashion production business or a circle of contacts to draw on, Sewport is a fantastic way to connect with the professionals you need to launch your business in the best possible way, giving your brand the highest chance of success.

For new fashion start-ups, using valuable resources like Sewport can help them create new connections in the industry. For example, here on the Sewport platform, you can do all of this in one place. Our innovative website brings both designers and suppliers together with easy ways to communicate and develop a business relationship. You don't necessarily need prior experience in the industry or contacts, as you are able to create a free account, which enables you to talk first-hand to your suppliers and discuss options for developing your brand.

3) Try an online sourcing marketplace to find your manufacturer

For businesses looking to break into the industry, these key introductions could provide a wealth of avenues for new brands. Here at Sewport we give you the chance to focus on other aspects of the business, as you can be confident clothing will be provided on plan and at an affordable price. Our platform is great for designers looking to take the next steps in the industry.

Sewport is an online space where established brands and fashion enthusiasts can bring their ideas to life using intelligent tools. The path from sketch to product leads through layers of service providers - Sewport consolidated these companies to become a one-stop shop. By removing complexity around creating a piece of clothing and improving lead qualification we are speeding up the conversion in the fashion industry.

Both experienced fashion brands and newcomers without any links to the apparel industry benefit from the functionality of the.

We made an expert roundup and asked Minuca Elena to reach out to 43 fashion designers and ask them:

5. Tips: Biggest challenges and tips from 43 Fashion experts

In this article, we will see not only the difficulties they faced but also how they overcame them and the lessons learned. It's always better to learn from other people's mistakes than from your own. So if you are thinking to start a clothing line, you must check out this post to know what issues you could face and how to solve them.

As a fashion designer and couturier building two international brands, I work with a lot of international teams and professionals.

For instance, I am based in Hong Kong and Paris, my design and technology team is in Singapore, and my PR and marketing representation is in the United States, so

it's important to learn, understand, and accept the differences between diverse personalities, cultures, and customs to strive for constant balance and harmony between all parties.

Additionally, some of the other largest challenges are to be able to

keep an open mind when it comes to designing new pieces and trusting instincts especially when it comes to bringing on new team members, sourcing materials, or production processes.

Moosh Walks today are sold in over 100 stores, Amazon, The Grommet and our online store MooshWalks.com We are high quality, top rated 3D sock company.

However, starting this brand was filled with numerous challenges.

Being a Founder without previous connection or knowledge of the fashion and business world, every step was an uphill battle.

* SOURCING A MANUFACTURE . The hardest part in the beginning was to be able to find someone who can turn the art work into an actual product. We could not manufacture in the states so we took our first time production to China. No factories wanted to produce Moosh Walks because they have never made socks WITH ears before. After 6 rejections from potential factories, we finally landed 1. Alibaba express is a great resource for overseas and MakersRow.com for USA Manufacturing.

* MINIMUM QUANTITIES AND QUALITY CONTROL . We were then faced with high minimums without even knowing that this new type sock style will resonate with the customer. We also opted into making the best quality product which naturally results in higher spend. (Thank you credit cards).

* DISTRIBUTION . Once we had thousands of units the next uphill battle was to convince store owners to carry the product in their stores. To overcome this hump we were offering the store consignment structure and once we knew which store did well we would offer their competitors 90 day by back guarantee.

My biggest challenge in starting a clothing line was finding the right clothing manufacturer. For me, there were many aspects involved in finding the right manufacturer, my top being they must be ethical, help to promote sustainability, provide quality work, easy to communicate with and be trustworthy.

My manufacturer helps me to source fabrics and trims, but this process can take quite a long time.

If you need low MOQs it can also be difficult to find exactly what you want at a reasonable price.
After finding the perfect manufacturer another challenge I faced was demand forecasting for my e-commerce sales.

Prelaunch marketing really helped me to understand who my target market was but you can only know who will actually buy your garments when they are for sale.

Distribution also posed as a challenge as it was quite costly and time-consuming to find my niche target market and potential retail buyers.

Playing into this, marketing and pr brought on more expenses than first planned as launching a brand from ground zero takes effort in first finding who your target market is and then marketing to them. You may end up spending more money and giving away more product than originally forecasted.

With all this being said, you can overcome the challenges of starting a clothing line with enough research and preparation, but be sure to be flexible in terms of timeline, budget, and desired outcomes.

I started my own dermatologist designed sun protective clothing line last year.

The biggest challenge was not only sourcing textiles but verifying claims made by the textiles chosen.

I specifically choose textiles with UPF protection and only use ones that have sun protection based on the weave of the textile without added chemicals or coatings to achieve the UPF rating. There are many mills that have UPF textiles but it's not always clear which ones are treated fabrics and also which retain their UPF after washing.
For this, I have taken the additional step (and huge cost) of having the garments tested at laboratories to verify claims. In seeking manufacturers, I have focused manufacturing within the USA and have found there to be many manufacturers that are not only qualified but also reasonable to work with. This has been a blessing given the fact that I am a full-time dermatologist and mother of 3 kids (2 teenagers and one tween) and simply cannot fit the travel abroad into my schedule to oversee.

I started as an online store for a little over a year and have had much success and publicity that has permitted me to gain the attention of large retailers.

I find that the online presence has its unique challenges as I quickly learned that many people still need to see, feel and try products.
To facilitate this, offering flexible return policies has helped to drive sales.
With a product such as mine, however, many feel the need to really feel the fabric to make sure there is a soft feel (there is) given the fact that many sun protective clothing companies have a very different feel.

Starting a clothing line can be very challenging from the get-go. Things to consider are production costs , while still being able to sell items at a retail price and still being able to profit. Therefore, it is so important to create your own patterns and research the best production company that allows you to keep your costs low when you're first starting off.

I was determined to find the best production team,

I was researching day and night, visiting companies across California.

As I was creating couture pieces I found it was more practical to hire a seamstress who I worked very closely with throughout production.

All my fabrics were sourced from France, again It was thanks to my meticulous exploring I was able to pinpoint the perfect fabrics for my collection, and with every effort, I learnt a lot.
To conclude there are many obstacles when first starting off, but you have established brand identity it will be easier to research what manufacturers and suppliers are best for you. Most of what I have learned as a businesswoman is from trial and error, you won't know unless you try.

The first thing to understand when creating a clothing line is, you need to have a vision.

Before even starting, you need to know how you want your line to look and what message you are trying to convey to your consumer. Your line is the most important component of your brand.

We at The Boyz from New York Streetwear knew exactly what we wanted our line to look and feel like. Our line needed to embody quality, comfort, and authenticity. Having this vision will make the material and supply search more efficient.

Manufacturing is one of the most important aspects to a line. A bad supply chain will lead to failure.

You can find dozens of manufacturers, but finding the right one that fits your company's goals, price points, and is in line with your brand's message is a must. It also is highly important that the manufacturer is easy to reach/work with. These are the most important qualities to look for in a manufacturer. We met with half a dozen different manufacturers that claimed they could meet our goals and ultimately could not. Do not make a quick decision.

Marketing is what will make your company grow or fizzle out.

The demographic that makes up our customer base is very present on social media, so it is important that @theboyzfromnewyork has a great and lasting presence on social media. Our Facebook, Instagram, and Twitter pages stay relevant and continue to post fresh content. Daily updates are important to keep your followers interested, stay relevant, and stay in the mind of your consumer.
Starting your own line consists of many variables and challenges, but taking your time in the details is vital.

Rushing decisions can lock you in an agreement that could affect your business in a negative way and ultimately lead to failure.

When it comes to manufacturing and supply, the wrong decision will crush your vision. The people you associate with and work with will determine your success.

The most difficult challenges starting a clothing line is finding quality manufacturers, who can deliver a high-end product and on time.

I have worked with dozens of manufacturers, all over the world, who all claim to be the best in their field, however, there have been many small mistakes throughout production, which has had a negative knock-on effect to our business.

In my opinion, the best manufacturers that I have worked with have been located here in the UK, where we now make all our suits. Intact all our suppliers, starting with the mills, who manufacture our luxury wools, our pattern cutters, who cut a classic silhouette, to the manufacturing of every bespoke garment is crafted locally in England.

Not only does British manufacturing stand up to strict guidelines to ensure the quality is superb, but also if there are any mistakes, we can rectify quickly and with minimum ease, to ensure our suits are finished at the highest quality, but in time, which is critical if we're facing a strict deadline, such as someone wedding.

We work very closely with our manufacturers to ensure our brand identity is apparent with each garment and allows us to have full control of the production process, offering both peace of mind and the opportunity to create the finest tailored suits.

We are selling high-end bespoke suits to a discerning British clientele, who on-the-whole know how to identify quality craftsmanship and a well-fitted garment, the manufacturing is key to ensure that our customers are delighted with their purchase.

Starting a clothing line: I had a lot of challenges when I started my clothing line. I started my company on a low budget, so I didn't have the means to fly to China and meet with manufacturers, which would have made the process much, much easier! I went to the website Alibaba and connected with manufacturers in China through them.

I also had to overcome a language barrier, a minimum order per dress requirement, and having to identify quality material from pictures . Sometimes, the sample dresses, that I had waited for months to arrive, turned out to be terrible and I wasted weeks waiting for them.

Paying your manufacturers can be tricky as well; they usually don't accept credit cards and you have to pay through western union or do a bank transfer, which can be very risky!

Finally, your products can be held up for months in customs , and delay the process as well.

Marketing: As for marketing, I sell my clothing line in my online store Julia Jolie Beverly Hills. Marketing online is always a challenge: you need to find your target audience and spend a LOT of money on advertising. Best places to advertise are Facebook and Instagram.

I had to learn the hard way, that Google Ads usually don't work for small start up's, because you have to compete with big brands like Gucci for advertising space, and they obviously have way more money to spend!

Being a social media Influencer myself, I also tried influencer marketing. The challenges there are: finding the right influencers with the right audience and finding the influencers that convert their followers into buyers.

Consistency is one of the most important factors in longevity . Consistency in manufacturing, consistency in branding, consistency in customer service, consistency in pricing - all of this matters.

You don't have to be perfect as long as you are consistent. But it's difficult to get all of these factors right if you're just starting out. When starting a fashion line, or any business, it is easy to get overwhelmed because you're doing everything yourself.

Instead, focus on what you do best or love most. For those other areas, build a network of support as early as possible and start trusting the people who want to help you to give you the help that you need.

The best help that you get comes not from paid services but from family, friends, and fans. Build up your believers before you spend on services, and use the money that you save to invest in staff.

The biggest obstacle I faced starting a clothing line in the mid-2000s that focused on using African prints to promote African fashion, was challenging the negative mindset around wearing Ankara prints, which are typically bold and bright.

I started at a time when African print wasn't fashionable outside of Africa and potential customers felt self-conscious wearing the bright coloured and bold patterns in an environment where people's default is to wear subtle colours and patterns in order to blend in.

However, the issue was more complex than this. The narrative around Africa has persistently and predominantly been negative and this played into the psyche of potential customers at the time.

Whether we are conscious of it or not, our fashion choices are either making a statement or leaving an impression;

and at the time, African fashion wasn't seen or perceived as 'cool' or fashionable. People weren't keen to be seen wearing African prints.
Time has moved on and today African fashion is popular, with celebrities and major mainstream fashion brands having helped to pave the way for its ascension.

Within the European market it was difficult to find a broad selection of quality prints at the time and I had to source from West Africa. As African fashion has grown in popularity, there is now a plethora of options of ankara print but not other types of indigenous textiles typically produced by local artisans on the continent.

African fashion has somehow been hijacked by ankara print and a lot of designers use this for their collections. This has also created a side market of inferior quality prints from places like China flooding the market both in Europe and Africa.

On the manufacturing side, it's always a challenge as a lot of factories have closed down over the years with production having moved to places like China, India etc. Though there are some benefits manufacturing in the UK, it's a catch 22 for smaller brands like us as manufacturing costs are much higher in the UK but the production numbers make it less cost effective to go outside. In addition to this, UK factories prioritise manufacturing for bigger brands as there's more money to be made.

Finding distribution channels outside of direct channels used by smaller brands still remains a challenge; as does marketing. A lot of it boils down to visibility and the financial cost associated with this in a marketplace that's saturated with prints and has lost some of its charm and novelty, especially with poor quality imports.

I had many challenges (and still do!) when I first started my clothing line.

Finding a reputable manufacturer overseas that would accept small units was very tough . On top of that, it takes 6 months to a year to work out the kinks with any factory. In the early days, I had to accept whatever fabrics the factory would source for me, which left a lot to be desired!

Now I'm able to travel to the largest fabric market in Asia to source my own fabrics which is a lot more rewarding. We still are challenged with finding specialty factories that will work with our low minimums and finding people on the ground in Asia to source for us and do our quality control.

I'm not sure we'll ever be challenge-free but we get more and more versed as well gain more experience.

Agathe Ngo Likoba - Likoba

The biggest challenge in starting your own clothing line and brand is primarily financial as it is extremely costly if you don't do your homework, due diligence and coordinate a serious business plan. Most financial institutions consider the fashion business a risk. Fashion is always changing, you have to be able to produce a new collection every season and follow or beat the trends.

In my case, I am kind of breaking the rules and codes. Yes, sometimes you really have to listen to yourself and go through with your idea.

The challenge in having a solid line and brand is to offer a product and an idea that hasn't been done. To be different, know your consumers and your market.

Then comes the challenge of remaining on top once you are known and renew yourself constantly while having your own signature and style that can be recognized and identified immediately with your name or logo appearing anywhere. That's why I chose to be a jumpsuit designer and offer high-end jumpsuits and specialize in this area.

Another big challenge most designers will encounter is finding distribution , boutiques that will carry your garments but also simply finding reliable people.

Three years ago I started my own clothing line of heated apparel. I started with one idea- The Torch Coat Heater- a battery powered heater designed to fit in your jacket. With the success of that, my customers began asking for other heated products.

Fast forward to today, I have designed, sourced, and manufactured my own line of heated apparel including a heated base layer shirt, heated gloves, heated insoles and a heated back brace.

I am kind of one-man show when it comes to all of this. I love developing products and designing outerwear, all of the products on my site were designed by me!

My biggest challenge right now is getting my manufacturer to deliver the products on time. My manufacturers are in China, and it's somewhat easy to communicate through email and Skype and I often end up staying up until 4am as the time zones are so different here in the US.

I have a very seasonal line of clothing, and they are late with everything. Because of this, I will have to source new manufacturers next year. I relied to heavily on one manufacturer and my plan next year is to spread out to 3 or 4 manufacturers in case any of them encounter a problem.

1. Biggest challenges : For me it was finding materials. I found I had to create my own little fabric-seeking mafia. But it took me SIX MONTHS to find that source!

2. Finding Quality Materials : Ultimately, we decided that going with fabric made in the USA was the quickest and most efficient way to go about this. It IS NOT the most cost-effective way.

3. Cut and Sew Procuring : This was also challenging. As a new designer, having a pattern made by someone else, having the cut and sew work done out of town, that scared me. I had to see a guy about a guy who might have a cut and sew factory. After several phone calls to local boutiques, found out a company had been the head of cut and sew with Burberry! The samples were PERFECT and we immediately went into production. But it took me 6 months to find her!

4. Marketing continues to be a challenge . I am a successful actress, but I am nowhere near Kanye West successful, we still have not figured out how to get the word out to BUYERS. The people who have seen the brand and the Fall line LOVE it, and are always saying how we are a niche style that people WANT. But we haven't yet cracked the code on how to get people buying.

5. Distribution : We are using a many-headed hydra approach to distribution right now. We sell online through our website. As the head of the company, and an actress from THE WALKING DEAD, I am bringing garments with me to the comic cons I attend as a celebrity guest. We are approaching boutiques in New Orleans, where we are headquartered, and boutiques in Los Angeles, NewYork, and Canada, about selling PEEKY in their stores.

Creating a fashion line has been really fulfilling for me - however, creating the line is not for the faint of heart! You have great design ideas, but can you commercialize those? How would you do the production, and can you meet the deadlines? How do you guarantee the quality your clients expect from you? If you are doing production offshore, do you know the rules around importing and distribution?

I could go on, but these are exactly some of the challenges I faced when I was starting and growing Silk Threads, my line of custom dresses, bridals and menswear. I have learnt a lot about these challenges and more over the years, but

pre-planning and working with experts can cut down the time spent in administrative issues - giving you more time to spend on creating those wonderful designs!

The biggest challenge for a contemporary fashion designer in the apparel world is, as a start-up, they only want to produce a limited edition of apparel, but that means producing in NYC or LA where the costs are high.

New Designers cannot compete with fast fashion so they have to have a very unique look or a higher price post to produce in the USA and attain customers.

Overall, the biggest challenge is getting start-up money and dealing with production issues , to produce in China or the USA. Producing overseas affects the branding, the retailers, the price point and more.

When we started, we had a good concept, good branding, and a modest social media following. Our biggest challenge was clothing education. None of us had an apparel background. T-shirts and hats were relatively easy because we could source blanks, but moving to a cut and sew polo and sport shirts required a professional designer and the need for more sourcing options. Once we found the right designer, we had to find factories that could work with our small MOQ's and quality demands.

Cash was always a concern early on. We tried a lot of "print on demand" options early on to alleviate the inventory demands. Ultimately that was inefficient, expensive and a poor option - so we rented a warehouse, bought some used shelving, and wifi hotspot. We went through 4-5 different t-shirt blank t-shirts before we settled on our standard. 50% of our distribution is direct to consumer via the internet and 50% is through a wholesale network - which is roughly 25 retailers and growing.

Given the popularity and global praise for Australian-made swimwear, you'd think it would be easy to start a new label, right? Wrong! The swimwear community here in Sydney is tight-knit, and this became very clear when I set out to build a men's swimwear label. People are very precious with their time so gathering information and resources was a challenge of its own . Nobody was willing to give up too much unless they thought you were serious about pursuing a swimwear line.

I ended up leaving Sydney to meet with suppliers and manufacturers in Asia, however, I quickly realized that I'd have to make a lot of compromises, particularly on the quality of fabrics and raw materials. I returned to Sydney better informed and with a strong determination to make things work on home soil.

I spent the following months meeting suppliers, manufacturers, pattern makers, graphic designers, and printing houses. My determination had paid off, I was able to crack the industry and surround myself with the right people to bring my dream to life.

Before too long, I was faced with more bumps in the road. As the new kid on the block, I went straight to the bottom of the pecking order; delays, delays, and more delays. Initially, I was frustrated; my money was just as good as anyone else's so why did I have to make way for bigger brands?

It is only now when I look back at my journey that I have come to appreciate the importance of earning your stripes in the industry.

Remembering how intimate the swimwear community is in Sydney, you have to learn to respect the time and deadlines of those around you. From little things, big things grow so patience and persistence have to be part of your plan.
My biggest challenges of starting a fashion line centered around not living in a major fashion center . When I started my label, I was living in Portland, Oregon, and then later in Seattle, Washington. I was regularly flying to Los Angeles and New York City just to get needed materials and then all over Europe and Asia to get remaining fabrics and trims. I also had almost no colleagues in my industry back in the Pacific Northwest.

All of these problems were eliminated within seconds of arriving in New York City. Though this is a massive city, I have already made lots of other brilliant designer friends and learned all about various shops and resources in the Garment District.

I really suggest any fashion designers situate themselves in LA, New York, Milan, Paris, Mumbai, or London, because it's extremely challenging to make professional connections and purchase needed supplies when you're living farther away.

I wanted to be in Seattle because I love outdoor sports and the low cost of living, but I ended up spending triple my rent on flights alone and found that it's actually much more expensive to live in a non-central city and fly everywhere. As much as I love the Pacific Northwest, I think it's important to be in a fashion community.

I have already set up a fashion mastermind group for my new friends and I, and together we are all making our dreams come true in this field. There is a big media misconception that fashion is competitive; honestly, the nicest and smartest people in the world work in fashion and everyone is so collaborative and always gives advice and wants to help emerging designers. You learn so much more just being out and about than you do being isolated far from your colleagues.

It's amazing to be in New York City and have the kind of creative community everywhere you go, from the whipsmart journalists to the friendly buyers, to managers giving tips and advice over coffee. I feel being around greatness makes you work harder and refine your vision and your message to your customers.

The trick is that you have to be in a fashion capital to take advantage of the opportunities on offer with people operating at the highest caliber.

I am blown away by how easy it is to do things here compared to Seattle. I wish I had moved here sooner, and I would advise any other fashion designers to move here as well.
The City itself and the whole business community at large is so welcoming and it's amazing-I'm so lucky to be in the best industry, with the best people, in the best city in the world. I couldn't see myself doing anything else!

I started Bee Yourself Apparel because a friend of mine could not find clothes that her dad wanted to wear. He was still attending church each Sunday and going out to eat with the family. His struggle was dressing with buttons and zippers.

She did find a line of clothing, but the fabrics were more like uniforms. They were heavy and not soft to the touch. I knew I could improve on what she found, but having no knowledge of the fashion industry, how was I going to even get started.

I finally found someone to make my patterns from the ideas I had. She made samples and I took them out and test marketed them to caregivers. It was well received so now how do I find someone to manufacture them.

I really wanted a Made in the USA label. Later did I find out that sewing is a lost art in the US. To manufacture here would cost me a fortune and my price tags would be out of reach for most of those needing this apparel. I hired a consultant to help.

We found a company in Columbia that could do pants, tops and my dresses. They sent samples and the quality was great. I think hiring the right people who know the industry is key. Also, be patient. Take your time and do it right.

I am a fashion designer in heart and in training. I love creating beautiful designs for professional women and that part comes to me naturally. An inspiration comes out of blue; I just see my designs in my mind before I sketch them.

The part that didn't come easy is learning how to promote it. I do believe my pieces are gorgeous.

The question was how to make other women feel the same about my products?

Many fashion designers and e-commerce owners believe that when they design a beautiful website, upload their products, create their social media profiles and hit that launch button, sales will automatically start rolling in.

But the truth cannot be farther than this.

Actually, this is where it all begins. And this is where you need to push yourself even harder than before. Getting through that fear of not being liked, bothering too much, sounding too salesy. Regardless of whether you send out the weekly email newsletter to your customers, promote through social media channels or reach out to journalists and magazines, what helped me in my journey was my shift of mindset.

Getting over that mindset that people didn't want to hear from me and know about my collection. And that became possible for me when I stopped assuming in my mind what they will think and acted in spite of my fear and doubts by just getting things done! One little imperfect action per day.

"Doing one little thing each day that scares you",- as Eleanor Roosevelt said so well, is what will move you forward, push you out of your comfort zone and take you to the next level of success.

"Don't let your fears stop you to become what you want to be! Because you have so much to offer to the world", would be my advice to all fashion designer start-ups out there.

Tamara Bodnarova - TAM ARA

Our brand TAM ARA is a young slow fashion designer brand from Prague, Czech Republic. The biggest challenges for us are the following:

The region of Central Eastern Europe - consumers and clients accept slow fashion and sustainability lifestyle trends slower comparing to Western Europe and it is hard to show them the importance and advantages of high-quality natural materials (we don't have such problems in Berlin where we also sell our products in various boutiques)

Our target group, especially women 40+ are not active on social media or are less digital savvy than the same target group in the West, so our digital marketing efforts are not meeting the target group.

The inspiration of our designer is timeless and not dependent on the latest trends in fashion or fashion design. Since top designers boutique in the region usually copy paste these international trends and only selects those designers complying with the latest trends, we are sometimes struggling with being told how we should design our garments .

Since we only select high-quality materials and always reward fairly all people working for the brand, especially our tailors, the price of our models reflect this attitude which is often not understood by customers from the region who are still big-brand and consumerism driven and as a paradox able to spend much bigger money for products of big brands, like Gucci, M.Kors etc.

In general, our products have better acceptance abroad than in the country.

Our biggest challenges included finding up-cycled and ethical materials for our accessories and apparel that we could produce at scale.

Although the fashion industry has a wealth of excess wasted materials, it has been difficult to track down sources that capture waste streams and consolidate them into a single platform.

The other most challenging component of starting a fashion line is balancing pools of funding for product development and brand creation/marketing strategy. Both have been very resource-intensive for a small collective starting out which has forced us to be very resourceful with creating content and strategy.

Often time, help has come from friends and colleagues in the space willing to lend a hand as we were starting out.

Tori Famuyiwa - Toriola

My motivation to design came straight from a deep, passionate love for clothing, colors and anything that was out of the box. From the age of 10, I felt compelled to create and modify clothes for myself and my siblings.

I started Toriola in the spring of 2010, where I taught myself how to cut, sew and manipulate fabrics. As a self-taught designer who is passionate about creating, my biggest challenges were meeting the demands of the business as it rapidly grew unexpectedly . I found myself sewing all day and night to meet order deadlines for clients both domestically and internationally. I immediately had bulk orders from small boutiques, so I worked to meet those demands while looking into cost-effective options to outsource the labor without compromising the quality of the product.

Starting a brand in NYC was great because of the opportunity for visibility, but sample makers were expensive given the high demand for their services. This became a challenge because I hadn't factored in this cost when establishing Toriola. In hindsight, I should have hired a business manager to help me handle the business plan, finances, communication, and other logistics.

While in my second year of designing, I took some sample making classes to enhance my skills in order to produce more desirable garments. This is where I learned what tools were necessary to streamline my creative process. This helped produce a more refined and finished product.

Lastly, finding the right web team and digital marketing partner helped me achieve optimal exposure. Other challenges included managing administrative aspects of the business, handling inquiries from media sources, planning and executing lookbooks and editorial campaigns, and creating compelling fashion shows.

In the end, it was all worth it!

Among the many challenges that come with starting a clothing line, the biggest challenge for us was understanding and adhering to import and export requirements. I've worked in senior-level positions as a Head Designer in the corporate world for nearly 10 years and never knew all of the small to major requirements it takes to manufacture in another country other than your own.

The first challenge was care and content labels, these have very special requirements. Not to worry so much here though, manufacturers are extremely helpful with ensuring a label has all necessary info.

The most complicated challenge was the import broker and courier whom you must line up to receive and remove your items off the cargo ships. During my first production run, I was clueless about this process and needed immense help. Thankfully I had a long-running partnership with the factory from all my years in the business and they were kind enough to guide me through and help.

The lesson learned and my advice to anyone with or without experience is to have the factory review a step-by-step guide of what a start to finish production run entails.

In the beginning, one of the biggest challenges of starting a clothing line was having enough money to fund all of the expenses . I started out with $100 selling items out of the trunk of my car. I was able to grow that into a multi-million dollar business with over 55 employees.

Another challenge, in the beginning, was distribution . Once we had built our website we knew our distribution channels would have to be able to keep up with demand. We began as an eCommerce store and have remained that way because we're able to handle our own distribution, rather than putting our products into physical stores.

Our third challenge was orking with good manufacturers . Finding reliable people who could handle producing our designs was quite a task, but we were able to do it.

One other big challenge is promoting our product lines . Marketing is responsible for a large piece of our budget and takes a lot of resources and time.

As a new silk accessories business, without the capital or business requirement to place large orders, it was initially very difficult to find a supplier in the UK who would help us achieve the highest quality digital print . Thankfully, after a search of about one year, we found our perfect factory.

We now work closely with our printers, tweaking each color individually to achieve the best ink penetration (where the front and rear of the scarf are the same - essential for our luxury scarves and pocket squares).

For most suppliers, this kind of color-by-color approach just isn't financially feasible with start-ups. Thankfully our suppliers saw the potential in our brand and with their help, we are now producing some of the brightest and best silks in the UK. In the end, this was a good business sense on their part as our business is growing fast - in part due to the gorgeousness of the product.

Our advice is to keep searching until you are totally happy. Nothing is every perfect but don't accept second best, even as a start-up. However, you have to be realistic and understand the factory's point of view so an honest dialogue is essential. If ink penetration is the most important thing for you, discuss this with the factory before you proceed. You can then agree on tolerances with the supplier too so that you both know where you stand should things not come out as you'd hoped.

Starting a clothesline is rewarding that are fiscal and really intriguing venture but not without its ups and downs. There are lots of Individuals who have neglected in the industry because they did not plan adequately
Trend Analysis
Another probability of this clothes store business is fad evaluation. Trends in the fashion sector are ever-changing, unpredictable and elusive. When tendencies are on the decrease a shop capitalizes on the most recent trends and admits. One misstep undermined credibility might lead to excess inventory and confused brand identity. Every one of these mistakes may prove deadly. Those mistakes may be avoided by shops by buying brands hiring buyers and purchasing clothing rather than hit-or-miss items that are insecure.
Unforeseen Business Expenses
You should try to maintain some funds aside for unplanned expenses to ensure if any expenditures come up which you prepared for or weren't informed about, it would not have to mean the end of your business.
Designs
To keep your clothing company running, you need to keep on turning out new designs all the time and sometimes, you might run into some kind of'designer's block' in which you'd find it tough to come up with unique new layouts of your own.

From my personal experience, production quality in terms of the print or embroidery on my garments wasn't to the standards I'm use to.

Being a graphic designer and running a brand agency, attention to detail is second nature. At the entry level into fashion I was more than frustrated with the finishing.

Also deadlines were never hit and are still the same. Finding out that there was a 10% reject rate within the order when you're only ordering small quantities is just like throwing money away that we don't have. That doesn't happen in the design for print world. We are then left with stock we can't sell.... It doesn't make sense.

There have been many challenges along the way while starting my own clothing line. One of the biggest challenges was getting widespread adoption. When you are starting a new fashion line, you imagine your product as becoming the new "it" thing, but in order to do that, you have to get people to start wearing your clothes, which can be hard when you're first starting out.

My solution to this has been to use online partnerships and promotions as well as starting out with a brick-and-mortar location to help spread the word about my apparel.

Another issue I faced in the beginning was product quality . As a fair trade company using artisans located across the world in India, it was quite difficult at first to manage and maintain quality standards and consistency while being based half a world away. I've since worked out most of the production kinks, but this is definitely something to be aware of when first starting your fashion line.

Finally, one more big obstacle I faced when starting my line was funding . Because fashion is such a "now" type product, you have to constantly be innovating and expanding your lines in order to keep up with consumer trends. This is very expensive to do, so remember to have adequate financing lined up before starting your fashion line.

The biggest hurdle for us (and our peers) was finding a manufacturer that would work with us and understand that we needed small quantities at first . Most are looking for large orders and brands that have already scaled.

We needed someone that would scale with us and provide us a cost that would be win-win for both. We chose to do manufacturing local because we could have control over the quality and do last minute revisions.

When we couldn't find anyone willing to work with us locally at cost, we had to start looking elsewhere. We found some manufacturers within a few thousand miles that would do small quantities with unlimited revisions and a quick turn around. Skype and Facetime were game-changers.

I´m the founder and designer of MARÍA BOUVIER, a sustainable fashion brand for women based in Uruguay.

Natural dyeing is my passion so I made it the essence for all of my pieces. This handcrafted technique, that I develop myself, is applied to certified organic cotton fabrics that I use to produce our garments locally in collaborating with small sewing studios.

For me, the biggest challenge is to connect with my true audience, , with that dream client that understands and values the kind of product I do.

Even when social media is a great and democratic tool to make your brand known, we are so many out there that at the same time it gets very difficult to be discovered .

One of the most challenging obstacles that I encountered when designing the collection was finding the right fit for the garments, as I wanted them to be appealing to both men and women. As a designer coming from the manufacturing industry, I understand the obstacle of establishing a new collection from scratch and finding the right suppliers, as they need to believe in you and your potential designs.

When I first came with my original sketches oft he Wilde Vertigga collection, I met with different authentic Italian garment factories and manufacturers, and I must say that it was odd to me that they didn't know what gender neutral fashion was. These companies have been around for generations, yet they had never heard of this concept before and weren't willing to collaborate with me because they only manufactured clothing specifically made for men or women.

When I finally found a manufacturer that was excited about our idea, we scheduled a fitting day in which we had both men and women come for fittings.

The manufacturers were overwhelmed to see that we had created a piece of clothing that could fit anyone, no matter who they are.Everyone that was working in the warehouse that day wanted to sneak in and see our concept. That was the day I knew this clothing line is special.

The biggest challenge is shipping costs and the second was being focused because we hope to make an impact in learning how we may not only partner with the women but provide even deeper value to the Bali communities way of life.

We value the culture and want to not only contribute economically but also ensure that we are helping to preserve the Indonesian culture.

Andreu Fernandez - Hockerty

At some point, you find yourself with a really good idea, a product that could fit the market, very little competitors, or at least, you can offer a better approach. Everything seems fine but you have to decide where to produce it . In our case, after 10 years of creating Hockerty, and the perspective we have now we are able to say that it was the key to our business.

By then, nobody was offering online tailoring services and we had to choose a place where we could offer the highest quality possible but keeping an affordable price. Shanghai was the perfect place. With a lot of experience on tailoring and being able to offer an affordable option to our customers that could fit the idea of the brand, which by then was still called Tailor4less.

Finding the right partner to manufacture was one of the keys to our success. We are sure that many good ideas have perished just because they couldn't find the right manufacturer.

Starting a clothing line can best be described as a left brain/right brain battle. My inner artist/fashionista wanted to scream from the rooftops about this new adventure, while the pragmatic, business side of me said "Girl, wait. How? What? When? Why?"

The main challenges I encountered were deciding how to go to market, what type of clothing was the best fit for my designs, when to launch, and solidifying my why. Why my brand is different, and why this project is important to me. Not having a strong, unshakable why would give the challenges too much power.

There are many approaches for how to go to market. Like most small business owners, my start up capital is funded by my hustle. While not impossible to launch under those circumstances, it does require some creativity. I decided for year one I would launch my designs using a drop shipping model, and vet suppliers based on their ethical standards. Are their employees happy? Are their customers happy? Do they work with ethical or unethical manufacturers and wholesalers?

I decided those factors were non negotiable for me as I wanted my business to operate under high ethical standards. This model is currently working for me and as I grow and expand, I may decide to work directly with clothing manufacturers. Getting focused on the how helped to answer the what and when part of the equation. Dropshipping meant I could launch immediately and I fell in love with t-shirt and pillow design.

Why my brand is different is the attention to detail in the quality. Starting only with ethically produced products means they are typically higher value. I won't design and sell a shirt that's not soft enough to be one of my everyday shirts (and as a stay at home mom I wear a lot!) I also design with women in mind and our body types. Graphic tees look nicer on a woman when designed for a woman's body.

My personal why is that I love sharing my creativity and I enjoy working for myself. It doesn't feel like work when it's your passion.

When starting out forecasting demand for any item is one of the biggest challenges of starting your own clothing line. You don't want to buy too much and have your money tied up in inventory or not have enough inventory on hand during peak times you will lose out on sales and frustrate your customers.

When dealing with multiple sizes, like we do with headwear, you do not know which will be the most popular size and therefore know what to have stocked. With most clothing lines you will be importing and it will take several months to arrive so you will need to keep that in mind while planning your inventory out.

If a new trend pops up, like dad hats, you will want to be prepared so when your customers come to your store they will be able to purchase the latest trends.. When first starting out this can be difficult so you need to keep up with your industry and what's happening.

It gets a little easier as time goes on because you are able to look back at previous demand and your existing growth to come up with a pretty reliable forecast for your future orders.

Susan Gold - vyve

It's been quite difficult in that I did not have a background in fashion but was an exceptional television producer. I could take an idea and manifest it to a reality repeatedly.

I went blindly from the need of having a Capri pant that would function in water but not give the cheat of neoprene for swimming. I just asked question after question and was led from one expert to another. My initial sketches were created by a 15 year-old artist who loved fashion. My prototypes were built by a friend of a friend who was a swimwear manufacturer. And voila, splashpants were born.

Then I made a mistake.

I allowed a consultant to convince me I needed an entire line to move forward, a marketing plan, connections, all of which he had access to or could create.

I made an investment I wish I hadn't.

What I learned was it's best to focus on a single clothing item - not a full line - and build an audience for that piece. And regardless of your mistakes, if you stay open, you can learn from everything and it all turns into positives.

I also learned there's no simple fix and throwing money at experts isn't always profitable. That I should trust my gut, use my own creativity and belief.

As a clothing designer, there are great rewards but those rewards definitely come with some challenges. There are challenges to starting a clothing line that many may not know about. One of the main challenges is identifying quality materials to use for your designs.

A lot of times there may not be fabric stores in the area the designer lives in. This causes them to order online, which may or may not turn out to be successful.

It's hard to know if the quality is good and how it may feel in your hands (for instance the stretch, flow, or content of the fabric). If you don't order online, then you have to travel to those places to find fabrics, thereby incurring travel expenses.

Another challenge for designers is finding manufacturers for their designs. Some designers don't sew their pieces and it's important to find manufacturers that are able to successfully bring their designs to life. They want to ensure that the quality of the manufacturer matches the quality of their designs. This takes time, effort, energy, and funds to make sure it is done correctly.

One of the biggest challenges for clothing designers is distribution and marketing. You can have the greatest product in the world but if you can't get it to potential buyers it's not really going to make a difference.

It's a challenge to find distributors because sometimes they may not shine the best light on your design as you would. That also brings us back around to the challenge of marketing. This can be a daunting task for designers because they focus most of their energy on designing and finding manufacturers, etc.

This can leave little time for getting the word out there about their designs and often leaves then with the task of hiring a marketing firm, therefore increasing their expenses.

Marketing on a budget, has been my biggest challenge with Tom Foolery. It has roused an entirely new kind of creativity. I found guerilla marketing to be the most effective for money-conscious hustlers.

I found that simply dressing myself and friends in jumpsuits and walking around crowded shopping centers on weekends led to countless business cards being passed out.

Other simple ideas like taping flyers on the inside of bar bathroom stalls with the simple query, "is your jumpsuit around your ankles?" have been quite effective in spreading the word. When the money is tight you have to be willing to spend your time instead.

Making organic connections at pop up events, sharing the brand with hair dressers and baristas, and even buying a round of shots for a bachelorette party after slightly taking advantage of their inebriated state by encouraging all of them to impulse buy rompers.

These connections take time but are worthwhile when building brand loyalty. No one wants to hear that it just takes time and a lot of hard work so I'm sorry to disappoint.

But with a clear goal, a little creativity, and a lot of patience you will get there.

One of the greatest challenges we had starting our clothing line was finding the right manufacturer. The fashion industry is currently flooded with hundreds of thousands of manufacturers spread across the globe which make choosing one all that more difficult.

The one piece of information a clothing brand will never reveal to anybody outside their inner circle is the name of their manufacturer (understandably so). Until you nail the right source there will be a lot of trial and error, ie. buying samples or even buying bulk (after a sample test) only to realize later a seam or zipper falls apart after a second wash. Acknowledging in advance that it will take some time and frustration should normalize the process and make finding the right manufacturer that much more manageable, and yes even fun.
Lots of luck!
My biggest challenge starting my own clothing label was definitely marketing and trying to gain exposure and customers . At the end of the day I am a only a designer and have no experience in marketing or business administration. I'm self taught when it comes to the marketing and the business side of things and luckily picked up on how to use Instagram as a free marketing tool early on.

Previously I had focused on new designs and had my eyes fixated on the product and neglected the critical aspect of marketing which was a big wake up call. However I was fortunate enough to be gifted a business course which certainly helped me change my thinking to focus more on gaining business and marketing.

Since starting 4 years ago with no followers or connections I've slowly built my way up to nearly 15K followers which is where 90% of my customers come from.

We have also been fortunate enough to work with social media influencers on Instagram and Facebook which has driven a lot of brand recognition and helped us grow. This hasn't been without it's struggles, several times gifting multiple items to an influencer without recieving any posts in return. It has made us more switched on in developing contracts and agreements when sending products out.

Cash flow management has been and still is a challenge we face each month. Developing strategies with forecasting and making sure we use our money wisely.

Another challenge for us was branching into different markets. We started as purely festival wear which limited our share in the market but have since branched out into casual wear.

As a small business we are always learning day to day from every experience and the greatest thing has been this ability to learn from every situation on the run which has made us stronger and helped us grow.

The biggest challenge for me when starting my clothing line was identifying an efficient and trustworthy team of vendors. Working with a good team makes running any business much smoother.

I'm in my fifth year of business now, and happily I have a great team. Sorting through referrals in the early days, from graphic artists, to web designers to tailors to manufacturers, was all very challenging. I did a lot of hiring and firing!

Thank you so much to all the designers that shared with us their experience!

If you want to start a clothing line and you want to avoid all these troubles, contact us and we can help make your dream a reality.

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Complete Guide: How to start a Clothing Line Now? Expert Tips + 2023 Costs & Profits

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2023 Expert Guide for emerging and aspiring brands who want to learn how to start a clothing line from scratch. It covers every step for starting a clothing brand from idea, costs, suppliers and how to choose and work with your supplier or manufacturer. Plus fashion business tips from 43 Industry Specialists.

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54% of UK shoppers are concerned about the use of chemicals in clothing.

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The social cost of our clothes

Read the full chapter in the report

Our biggest retailers have 'chased the cheap needle around the planet', commissioning production in countries with low pay, little trade union representation and weak environmental protection. In many countries, poverty pay and conditions are standard for garment workers, most of whom are women.

We are also concerned about the use of child labour, prison labour, forced labour and bonded labour in factories and the garment supply chain. Fast fashions' overproduction and overconsumption of clothing is based on the globalisation of indifference towards these manual workers.

What is fast fashion?

'Fast fashion' is a term used to describe a new accelerated fashion business model that has evolved since the 1980s. It involves increased numbers of new fashion collections every year, quick turnarounds and often lower prices. Reacting rapidly to offer new products to meet consumer demand is crucial to this business model.

Forced labour is used to pick cotton in two of the world's biggest cotton producing countries, Turkmenistan and Uzbekistan. Labour exploitation is also taking place in the UK. 'Made in the UK' should mean workers are paid at least the minimum wage. But we were told it is an open secret that some garment factories in places like Leicester are not paying the minimum wage.

This must stop. But if the risk of being caught is low, then the incentive to cut corners is high. The same fast fashion retailers sourcing from Leicester are also selling clothes so cheaply that they are being treated as single use items.

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Fixing fashion: clothing consumption and sustainability

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Read the full chapter in the report Our biggest retailers have 'chased the cheap needle around the planet', commissioning production in countries with low pay, little trade union representation and weak environmental protection. In many countries, poverty pay and conditions are standard for garment workers, most of whom are women.

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Recycled Presentation and Packaging: Point of sale boxes, CD & Vinyl Sleeves and paper bags, swing tags etc.

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At hydroCotton, we are developing technology to grow radically sustainable and transparent cotton. We do this by growing cotton with 80% less water and fertilisers in a pesticide-free environment.

By tracking the use of agricultural inputs in-field, we can ensure that the plants are getting exactly what they need to produce the finest cotton. Tracking the fibres' embodied resources is the first step of our journey towards putting in place a comprehensive accreditation framework to help fashion companies make truly sustainable choices.

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At hydroCotton, we are developing technology to grow radically sustainable and transparent cotton. We do this by growing cotton with 80% less water and fertilisers in a pesticide-free environment. By tracking the use of agricultural inputs in-field, we can ensure that the plants are getting exactly what they need to produce the finest cotton.