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The main points of Vernallis' observations ...

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The main points of Vernallis' observations ...

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With examples from music videos!

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Here are a range of close ups from a variety of music videos. Close ups are often used repeatedly in music videos, drawing focus to the artist(s) and/or characters featured in the video.

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Many videos also use slow motion, giving us longer to appreciate the on screen motion.

Example - If I Were a Boy', Beyonce

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Here is an example of a jump cut, which are also common according to Carol Vernallis' theory.

As learnt about in class, this is a jump cut used in 'Uptown Funk' by Mark Ronson ft Bruno Mars

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Edits in music videos are usually much more frequent than in film, many stand out as disjuncture (little connection to what is going on in the song) and match the song's timing.

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To draw attention to themselves - not discreet like in films where the audience are not supposed to notice them too much.
An example is in Beyonce's 'Countdown', where various edit techniques are used, including shutters.