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This ad appeals to a mix of Pathos (emotion), Ethos (ethics) and Logos (logic). The image of a woman wearing a white and gold dress (similar to "The Dress") with photoshopped bruises on her face and legs is jarring because it mixes popular culture, (which gives it credibility with a younger generation [Ethos]) with a big problem, domestic abuse. Seeing a woman who could be our friend or sister with bruises provokes a feeling of sympathy and wanting-to-help (Pathos). The image is backed with a statistic that 1 in 6 women are victims of abuse (Logos).

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Taneil
Why have a baby if your just going to eat it! There way to cute to jut be eaten!
Made alot of emotions come up for me that is why I think it is Pathos and it just made me think and get mad about what our world is coming to! :( :( :(

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This ad appeals to Pathos (emotion) and Ethos (morals/ethics). The image of the girl (with the photo-shopped damage to her head) provokes a feeling of shock and sympathy (Pathos), but it also appeals to our sense of what's right and wrong (Ethos) by revealing what can happen when speeding through town. It immediately makes me think about slowing down in downtown Montpelier, particularly near cross walks and intersections. Hitting a child would be a devastating experience.

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This ad appeals to Ethos (ethics), Pathos (emotions), and Logos (logic). The image of the girl with the tape over her mouth and obvious bruises present on her face appeal to the emotional aspect of the add, making people feel sorry, or scared for her. Some of the writing on the side appeals to the statistics of how likely abused children are reported and killed. Lastly the writing on the tape covering her mouth and the writing on the side stating, "worried about a child? You may be their only hope!" appeals to the ethical side of the person reading it, telling them that they need to do something, to help them because is the right thing to do.

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I think that this would fall under pathos because its using animals that have been abused or harmed in some way to make you feel bad by showing them a pitcher and words that make you emotional,

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Dear Future Generations: Sorry by Prince EA uses Pathos because in it he puts on a facemask and says "Kids in Beijing are forced to wear masks to simply go to school everyday" this makes people feel bad, which is a part of Pathos. He also makes it feel like we need to take action now in order to help, and we have the ability to help. He occasionally brings up statistics (Logos), however that is not a major role within this video.

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This shoes pathos with emotional examples and emotionally charged images .

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This ad focuses on the appeal of Pathos mainly because of the emotionally charged language and some of Logos because of the  personal anecdotes/real life examples. The smoke coming out of the woman's stomach is a personal anecdote  or real life example because it is representing how the smoke and chemicals from the cigarette go straight to your child. Then the text "EVERY CIGARETTE HARMS YOUR BABY" in all caps is showing that this is a severe problem and the bold texts makes it seem more important.

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This is an example of logos because it uses numerical date to get you to see that version is the logical choice because they provide data in more areas. It is a very simple Ad but gets to the point that verizon has more coverage.

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This commercial is using pathos a lot. There basically saying "buy our tires because they are safe and will limit the chance of a car crash. Which could kill your baby". This is using people emotions. Just the thought of your child dying is devastating to most people. So if a company is telling you there tires are safest and it could save your kids life, how could they not buy it. There using fear of possibility as a tactic to gain customers.

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This is using pathos because it is making you have sympathy for her. It makes me feel bad for the child and makes me want to help

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This ad focuses on the appeal of Pathos (emotion). The image shows Pathos because it tugs on the emotional string of people who want to become parents or have little children that they are close to. This affects them because that could be their child or some child they are close to and they would get mad at the person who did it if it was from texting or driving and then they could think about how they could be the next person to hit someone because they were texting and driving.

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This advertisement mainly focuses on Pathos (emotion) but also ties Ethos(morals) into the ad. With the image of the dog in a cage and the passage to go along with the photos story provokes empathy and sympathy towards animals in animal shelters. Because it is a narrative of the dogs unfortunate life it makes the viewer empathise(Pathos). The passage makes viewers also think about a moral decision (Ethos) when they purchase a new house pet. Either buy the animal from a breeder or to reassure one from the shelter.

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This flyer appeals to almost entirely logos, although it can be argued that their are also elements of ethos.

Logos is shown clearly, as many facts are listed outright such as "2001-2010 was the hottest decade on record." These facts all help to prove the over arching theme, that "climate change is happening now." The facts are carefully selected to convey to the reader through logic that the claim is true.

Ethos is also used in this flyer, as it talks about professionals: scientists, who are clearly credible in such matters. By saying "Scientists have known about it for years", it forces the reader to reckon with the fact that people who know much more about climatology then they do, overwhelmingly accept climate change as a truth. This makes the argument very sound, and hard to argue with. Not only are facts being shown, that clearly point to the validity of the claim, but the worlds leading professionals on the matter are also shown to agree with it. A person can't really argue about something very well, if the overwhelming majority of experts on the subject disagree with them.

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Animal Abuse Public Service Announcement

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Animal Abuse Public Service Announcement

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This advertisement/public service announcement appeals to Pathos (emotion) and Ethos (ethics/morals) because it poses a thought in the viewer's head, about how the animal must feel. This is bringing out the sympathy in the person (Pathos), while it also immediately provokes a thought about how it is morally wrong to tie an animal up, as shown (Ethos). It should make the viewer consider their actions more closely and make them feel something as well, that motivates them to be better to animals.

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This ad is mainly Pathos (emotion) because it shows what could happen to someone due to drinking and driving. It plays on fear of what might happen and sympathy for those in an accident relating to drinking and driving. The picture is meant to make people realize the consequence that could come from drinking and driving. This ad would make people not want to drink and drive because it shows the consequences and makes a statement. It also is a bit of Ethos (ethics) because drinking and driving is not morally good, which is part of ethics.

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The subject of this ad is the pretty controversial topic of gun ownership, so it incorporates mostly Pathos (emotion) and Logos (logic) elements with some Ethos (ethics ) in order to attempt to persuade the viewer. Pathos is used when the image compares a child holding a weapon, which is legal, with a child holding a Kinder egg, which is illegal in the US due to choking hazards. It aims to invoke a sense of injustice, and maybe even a more immediate fear for safety in the viewer. Logos is incorporated when the ad logically argues the disproportion of having weapons legal while a (relatively) harmless toy/chocolate like a Kinder egg is not, and how they think it represents a larger issue of views on public safety. This also is meant to cause people to question the morality of their views on gun ownership, allowing this ad some Ethos depending on your own moral views. This advert had some effect on me, political views aside, as I've seen and had Kinder eggs as a kid. There is almost no chance of anyone choking on one of those, especially a small child unless it was on the toy after it had been removed by an adult (which is a risk for any small object).